EP2289038A1

EP2289038A1 - Selection and personalisation system for media

Info

Publication number: EP2289038A1
Application number: EP09745587A
Authority: EP
Inventors: Thomas Jörg
Original assignee: Individual
Current assignee: Individual
Priority date: 2008-05-14
Filing date: 2009-05-14
Publication date: 2011-03-02
Also published as: WO2009138254A1; CN102027501A; US20110179434A1

Abstract

The invention relates to a system, by means of which films can be discovered and film packages that are tailored to the individual can be put together and purchased.

Description

SELECTION AND PERSONALIZATION SYSTEM FOR MEDIA

State of the art

When movies are not played in the cinema, film programs are played sequentially in separate channels. In addition to analogue channels, more and more programs are distributed digitally. Individual providers have begun to distribute digital TV signals via Internet protocols over the World Wide Web. The so-called zapping over several channels is widespread. The user switches over the available channels until he likes an offer, which he then looks.

So-called viewer ratings are collected via complicated statistical systems, which are all based on individual samples and extrapolation. Measuring devices are installed in a group of reference viewers selected according to demographic models, which analyzes their TV consumption. The data obtained are extrapolated to the entire population.

On the Internet, many trailers and film clips to programs are available. Movies are organized in galleries by category. They will open in windows

Web pages shown. Even whole films can be purchased or rented for a fee. It uses so-called digital rights management systems (DRM), which make the purchased movie file accessible only for a certain time or only on a certain device. The rights information can only be read out with technical modules (software or hardware). DRM systems work on a technical level that is incomprehensible to humans.

Free film licenses (so-called non-major films) are traded on national and international markets. Licenses are issued for different evaluation types in different territories. For example: Theatrical, TV and DVD of Japanese language version for Japan for 5 years. As a rule, the licensee is obliged to settle his income and expenses towards the licensor. In practice, the control of this billing is very difficult: For a German licensor, it is impossible to understand how many DVDs are now really gone in Japan over the counter. Therefore Play on the market sales guarantees (so-called minimum guarantees or MGs) a crucial role: The licensor guarantees on the basis of experience from his market a minimum turnover and must pay the corresponding licensor fee (license fee) immediately upon conclusion of the contract. Money is earned especially in the TV and DVD area. The

Market participants do not expect to make much money at the box office. There are advertising costs (so-called P & A, Press & Advertising) just too high. More and more films are being produced worldwide and the competition for the decreasing interest of the audience in the cinema is very intense. Nevertheless, films are still being brought to the cinema. However, the market participants are doing this primarily with regard to a planned evaluation on DVD; The cinema is currently a big advertising machine for DVD sales.

In blogging, content tagging is common, for example, tags are tagged into a blog entry, tags are grouped into tag clouds, and when you click on a tag, its entries are displayed. You can only select one day.

issues

The public is increasingly overwhelmed by the infinite variety of offers. In addition to the hundreds of cable and satellite channels, customers are being bombarded with millions of programs distributed over the Internet. In view of this brutal variety of offers, the viewer quickly loses not only the overview, but also the desire for exciting content. A real sense of community ("street sweeper" on TV) has not existed for a long time. Sociologists speak of the "atomization of society". At the same time, the internet is being valued as a two-way medium by more and more people. There have been forums and social networks in various forms. Here is communicated with each other and discussed in terms of content. Above all, the so-called blogsphere is growing rapidly. Blogs are personal online diaries. With a sophisticated address system, bloggers can refer to other published articles elsewhere in the articles they publish. In the field of online movie sales is this Discussion area however largely separated from the online shops. The existing systems are proprietary and try to partition off against discussion forums as much as possible.

There is no easy access to moving-image content based on discovery in the Internet. The zapping known from the TV sector is not transferable to the Internet. Accessing movies through links is cumbersome and unintuitive. First of all, a link text has to be interpreted or a cover picture has to be viewed. Then the decision has to be made: I want to see this movie now. Film coverage can only take place via the detour via text and image.

In the area of IPTV or TV, it is possible to refer to individual channels, but not to individual contents or dynamically created compilations.

The categorization of films into genres, which is widespread in online shops, does not do justice to the film content, ambitions and statements of the filmmakers. Movies are assigned to only one category. A movie is then a drama or a thriller or a classic. The idea comes from the days of real video stores, where a movie can physically only stand on a shelf. The assignment to a category, however, is arbitrary, especially in high-quality narrative strategies and well-prepared dramaturgy, and very difficult in individual cases. The movie "American Beauty" is drama, love story, coming-of-age movie, social drama, thriller, epic, melodrama and tragedy at the same time!

The established DRM systems are not compatible with each other: A film file encoded with the very popular Windows Media DRM can not be played on devices such as Apple's iPod or iPhone. An iTunes-acquired movie does not work on Microsoft's XBOX or Sony Playstation game console. Operating systems like Linux are not supported. Customers know that they are only dealing with problems when buying online because of technical incompatibilities and are rightly reluctant. If in doubt, stop but a DVD purchased or illegally downloaded. The rights information hidden in the movie files can not be read by the customer. Although economic theories say that markets can only work well when there is transparency and transaction costs are low, the film licensing markets are intransparent. Market data are published in the Theatrical section (viewer numbers in Europe, box office sales only in the US), but sales figures are kept secret by the distribution companies in the much more important DVD area, with only the delivery figures being published This is further increased by the fact that it is not billed promptly, US majors settle weekly, usually monthly bills, library titles are billed half-yearly or even annually.

Based on this prior art, it is the object of the present invention to provide a system which does not have the deficiencies and disadvantages of the prior art.

Surprisingly, this object is solved by the features of the independent claims. Preferred embodiments of the invention will become apparent from the dependent claims.

Through the present system, personalized movie files or film packages can be assembled, purchased and delivered to the customer. A visual DRM simultaneously guarantees security for the licensor and technical compatibility for the customer (licensee).

It was completely surprising that the problem can be solved by the media selection and distribution system according to the invention. A variety of visual auditory and / or audiovisual media, including films, books, music pieces, radio plays, audiobooks, virtual exhibitions or games, multiple exploitation rights holders or their representatives are offered for selection and purchase by a subscriber / viewer through media information. In this case, the offer can be made via an access comprising (a) playful and / or (b) systematic access. The system includes a central database, a live encoding system, a raw storage, a media storage, a content delivery system, a payment system, and a billing and reporting system. By means of the system according to the invention, a film can be personalized easily and quickly. Here is the movie (main movie) encoded incl. metadata. Thereafter, a pre-encoded main film is provided, wherein parameters of substantially size, dimension, format or data rate are determined. As a result, the film is characterized and uniquely determinable. Subsequently, trailers are prepared by providing individual images, with the specific dimensions of the main movie. By inserting the personal details of a customer and the publisher's signature into the created individual images as a clearly visible title, the film is personalized. As a result, a clear assignment of the film is possible and its identification easy and fast.

Subsequently, the personalized and signed frames are encoded as a movie using the exact parameters of the main movie. After the trailers are also included in the main film, the film - the individualized film - is transmitted to the customer. Through personalization, the customer gets to have acquired a special, tailor-made product for him. The system according to the invention thus enables the quick and easy marking of a film, whereby the personal data of the customer are used for this purpose. This surprisingly represents a significant technical advance, since so digital media, which are quickly exchanged and distributed due to the Internet, contain personal markers, which preferably enable tracking. Also surprisingly, an automation of the sale of films can be achieved, which enables a faster and more efficient sale of digital media than the system described in the prior art, despite the automation process, the individual - the customer - is not neglected, but an individual product receives. This also means that the customer identifies with the purchased product and is satisfied with the purchase. In addition, the system according to the invention offers advantages for retailers and wholesalers, since the personalization of the films reduces illegal distribution.

It is preferred that the media selection and distribution system include, besides the personalization of the film, also (i) selection, (ii) payment and (iii) timely reporting including (iv) billing. The customer or prospective customer is offered products via a simply structured menu, where he can also view them for a short time or watch a trailer. After the customer has selected something, a quick system confirms the selection and the customer receives information about the amount to be paid, whereby the customer can still decide against purchasing the product. The reporting takes place promptly on the interest of the customer in a particular product, whereby the information is forwarded to the system. If this is a new customer, he can log in by entering his personal details, with the personal data required for subsequent billing. The data can be stored in the system based on the latest encryption techniques in order to be able to process a further purchase faster if necessary and to make it more convenient for the customer. The customer will then be shown in a clear presentation of the amount to be paid and the customer may receive a copy of the document sent electronically. The preferred embodiment surprisingly ensures effective data processing and fast forwarding, whereby Internet shops for buyers and sellers run optimally and are designed to be cost-efficient.

It is furthermore preferred if the system preferably comprises the following steps: The medium is delivered on the basis of an existing license or cooperation agreement between the exploitation rights holder or his representative and a system operator. The medium is simply stored in the raw memory. Media clips are selected and both clips and the entire media in the encoding system are encoded as Internet-compatible files and stored in the media memory. Metadata such as titles, synopses, summaries, cast and crew lists, preferably including CV, technical details, awards and contact details are entered into the central database and a consumer price is determined, the consumer price is determined based on collected statistical data. The client is offered three functions according to (a) when presenting the media section on the computer screen:

o "next medium", which triggers the next media section,

o "more", whereby the metadata including the consumer price are visualized and / or o "flag", where the medium is added to a watch list.

An analysis of the activation of the three functions is made, storing a fast triggering of the next media function as an uninteresting medium, and saving clips that are essentially completely viewed and purchased as being interesting, thereby capturing a group of several viewers and / or from multiple sales helps a medium to get a better placement in a trailer show, the next medium and remember functions can be selected as often as desired, and the purchase intent by the viewer - the potential customer - is transmitted to the system and that already The preferred embodiment, surprisingly, allows the rapid and effective automation of a checkout process, taking into account the interests of the customer in making the offer available, and does not anonymise the customer on the Internet, whereby a higher satisfaction of the customer is achieved, since his individual wishes can be taken into account. In addition, the preferred embodiment is surprisingly reliable and flexible and offers different options to the customer at each step, whereby the customer is within a short time in a selection of media proposed by the system that is specifically tailored to his needs. As a result of the preferred embodiment, the customer friendliness is considerably improved.

In another preferred embodiment, a system is used that, according to (b), provides an overview of the media offered by the copyright holders or their agents on a viewer's computer screen, the selection of media associated with keywords appearing on the screen. This provides the customer with all the relevant information in a simple and clear presentation. The customer activates or clicks on keywords, whereby the media are deleted from the selection, which are not assigned to these keywords and the viewer can activate / click on several keywords. As a result, the number of media offered is continuously reduced and at the same time the list of keywords with each click / activate updated so that only the keywords appear on the computer screen, which the media in one reduced number can be assigned. The preferred use is surprisingly a technical advance, since the customer or prospect is not confronted with unnecessary information, but gets a selection displayed, which coincides with his interest. This allows a quick, easy, effective and cost-effective search for the customer. In addition, the customer gets conveyed that his needs are taken into account and thus experiences increased satisfaction.

In particular, in a preferred embodiment, the invention also relates to a system comprising a plurality of visual, auditory and / or audiovisual media, in particular films, TV programs, series, books, music pieces, radio plays, audio books, virtual exhibitions or games, multiple exploitation rights holders or whose representative for selection and purchase and / or rent by a participant / viewer by means of media information comprehensively offers a (a) playful and / or (b) systematic access. The system includes a raw memory, an encoding system, a database, a media storage, a content delivery system, a payment system, and a live encode system with title generator, wherein

- the medium is delivered on the basis of an existing license or cooperation agreement between the exploitation rights holder or his representative and the system operator

- the medium digital quality - analog media are digitized if necessary - is stored in the raw memory

- Selected a section of the media and encoded both section and the entire medium in the encoding system as Internet-compatible files and kept in the media memory

- Metadata such as titles, synopses, summaries, lists of cast and crew, production and distribution companies, festivals, Förerdern and financiers etc, preferably including Vita, technical Information, awards and contact details are entered in the central database and a consumer price is set,

- Addressing is carried out, where the address http: //including_tags.system_name.topleveldomain/ leads to the display of the optimized preview program and with http: //including_tags.system_name.topleveldomain/ preview+ media_title a channel with the selected medium can be started and with http: //entering_tags.system_name.topleveldomain/media_title the metadata including the consumer price will be visualized

- according to (a) presentation of the media excerpt on the computer screen, offering three functions:

o "next medium" which triggers the next media section o "more" where the metadata including the consumer price are visualized and / or "remember" where the medium is added to a watch list

Analysis of the activation of the three functions, storing a fast triggering of the "next medium" function as an uninteresting medium and saving clips that are essentially completely viewed and purchased as interesting, thus making one group of multiple sales a medium one better Placement in a trailer show helps and where the functions "next medium" and "remember" can be selected as often as desired

- Transmission of a purchase intent for one or more media by the viewer - Transmission of the already communicated consumer price through the central database to the payment system

- Notification of payment information, the name and address of the viewer to the payment system and verification of payment by the payment system and notification of the verification of the payment system to the distribution system.

- transmission of the name and / or e-mail address of the viewer to the encoding system

- Retrieving the complete medium from the media storage to the encoding system, wherein the medium is personalized by said name and / or the e-mail address, wherein the personalization is done in human readable manner, in particular by displaying the name and the e-mail address of Buyer as title in the picture and the personalized medium delivered via the content delivery network and the resulting delivery costs are reported to the database or

- (b) a summary of the media offered by the copyright holders or their agents is provided on a viewer's computer screen, the selection of media associated with keywords appearing on the screen

- Activate / click on keywords deleting the media from the selection which are not assigned to these keywords, whereby the viewer can activate / click on several keywords, which continuously reduces the number of offered media and simultaneously displays the list of keywords Each click / activate is updated so that only the keywords appear on the computer screen, which can be assigned to the media in a reduced number - if necessary, repeat this process until the amount of media offered has reduced to one medium.

The system surprisingly allows a fast and effective personalization of a digital medium and thus represents a technical advance. Also, such a marker can be used to track illegal copies.

Fig. 1 exemplifies the operation of a preferred system.

I. preparations

1.1. License agreement and delivery

After the conclusion of a license agreement with the operator of the described system, the licensor delivers a film to the Encodingstation. It can be a 35mm copy, videotape or even a digital disk.

1.2. Equipment and encoding

The supplied film data is digitized if necessary and initially stored unchanged in a storage system. Metadata such as movie titles, synopses, summaries, cast and crew lists, movie posters,

Subtitles etc. are entered in a central database. The information provided by the licensor is kept in a consistent and consistent format by editors and translated into various languages. A section representing the film is selected. If a so-called trailer is present, this is also processed. A price is determined for each version and for each territory in which the film may be sold. Every day new films are selected for promotion.

1.3. Encoding In the encoding, the films are encoded in accordance with the currently common standards in suitable for the Internet files and compressed (pre-encoding) and held in another storage system (Content Delivery Network) for retrieval. 2nd User Story

2.1.A Selection of a suitable film via preview zapping

Input: The customer enters an address in the address bar of his browser or clicks on a link to a foreign website. The customer's IP address is communicated to the selection system. Technical Process: The system selects from the central database the films to be advertised on that day. The IP address becomes the location

(Territory) of the customer. The customer will only be promoted or sold films that he can buy in his territory. The corresponding movie clips are retrieved from the content delivery system and played in the video player loaded in the customer's browser. Output: The client will be shown filling in a video clip. He can click three functions (Fig. 2):

• Next movie: This feature triggers the next movie clip or trailer • Movie info: This feature takes you to a page where you can learn more about the movie.

• Remember: With this function you add the movie to a watch list

Next movie "and" Remember "can be selected as often as you like. The clicks on these three functions are analyzed. Film clips that are often clicked away with "Next movie" are not alluded to as often. Film clips that are often memorized and later purchased are played more often. Thus the program of the graduation area is constantly optimized by the system. Quick click away is interpreted as "the film is not interesting." Cuttings that are often finished are recognized as interesting.The evaluation also includes the statistical evaluation of the relationship between trailer performance / purchase. Trailers whose performance often leads to a purchase Trailer are rarely interesting to buy, but their optimization is based on the direct user feedback of the audience community. Emphasized is the community of viewers, which help a good movie to a better place in the trailer show and so to some extent recommend it to other users together. An editorial staff mixes novelties and promotions into this purely success-oriented chart system. Effect: The customer can easily click through his offered films. Based on the film excerpt, he can decide whether he likes the movie or not. Investigations have shown that a customer can see after a few seconds section, say whether he wants to pursue a film or not. With many clicks and many customers, the doctoral area is also continuously optimized automatically.

2.1.B Selecting a suitable film via overview system / tagging

As an alternative to zapping using "Next film", the customer can access a clearly arranged, structured doctoral surface, where the user is first confronted with an overview of all offered films.This selection system not only works with films but with all sorts of objects, including furniture , Cars, food, drinks, people (eg actors, etc.) Input: With a clever system based on keyword assignments, he can reduce the amount of films:

a. Each symbol is assigned several keywords. A symbol represents an object. In this case, a movie. The number of keywords is unlimited. It maintains a balance between often used and rare keywords. In an overview area, all symbols are initially visible. In a list all keywords are listed. This keyword list can be structured by categories. They are ordered by the number of assignments to the current set of symbols. b. When you touch a keyword with the pointer, all symbols marked with the keyword are highlighted. c. By clicking on the keyword, the amount of symbols is reduced: Now only the symbols that have assigned the clicked keyword are visible. At the same time the list of keywords will be updated: There are now only keywords to see, which are assigned to the objects of the current (reduced) amount.

This process can be repeated until the amount has reduced to one symbol. Any number of keywords can be selected to reduce the amount of symbols. Already selected symbols can be deselected at any time. The respective update of the displayed list of keywords guarantees that only keywords that are related to the current symbol set are displayed.

This system is available to both filmmakers and movie makers.

2.2. Payment After the user has announced his purchase intention, the central database transmits the price of the film or the film package to an (external or internal) payment system. It is also possible to have a credit balance on the selection system. In this case, the purchase works very fast. When interacting with the payment system, the first name and name of the customer are recorded (personal data).

2.3. Personalization of the movie file

The neutral film is personalized in the Injecting system. Specifically, this process inserts a title that identifies the buyer of the film into the movie at the beginning of the movie. Since the customer should not wait long for the film file to be available after the payment process, only a few seconds are available for this personalization. Encoding a movie can take more than twice the length of a movie in time using conventional methods. So that the customer does not have to wait for hours, the main movie has already been pre-encoded (see 1.3). In the Injecting system, only the short piece of film in which the customer's personal details can be seen is encoded (Trailer). This is then inserted into the pre-encoded main movie. The entire film does not need to be re-encoded: it saves a lot much time. For this to work, the short newly created personalized trailer must have exactly the same specifications as the pre-encoded main movie itself. Input: The customer's personal details (eg first name & surname) are linked to the Injecting system in conjunction with the reference to the personalization Movie communicated. To optimize the system performance can also several

Injecting systems exist. The load is evenly distributed to the existing systems. In this case, a database is kept in which is noted on which system which films are and thus can be processed. Technical procedure: a. Determining the parameters of the pre-coded main film: The specificions of the pre-coded main film are queried: codec, pixel resolution, pixel aspect ratio, data rate. From this information, the parameter (Command) is reconstructed which was used to preenecode the long main movie. b. The short trailer is prepared: For this purpose, individual images are first created with the dimensions of the main film (defined in point 1) and the customer's personal details are inserted in these images as titles. c. The short trailer is created: The personalized images are encoded with exactly the same parameters, so that the trailer has exactly the same specifications as the pre-encoded main movie. d. The short trailer is inserted in the long main movie. For this purpose, only the headers of the newly personalized video file are recreated. The video data itself is read from the files already encoded.

Output: The new header and video data are transferred to the web server on the injection system for download to the customer. With this procedure, one saves the Neucodieren the main movie. The new file does not have to be rewritten to the hard disk of the Injecting system. The newly personalized movie file is transmitted via the web server directly to the customer and stored there. Thus, the main film on the injecting system does not even have to be changed. The Short Trailer can be inserted into the pre-encoded main movie during the download. Effect: The customer starts downloading a personalized movie file a few seconds after clicking on the download link of his film, without having to wait much longer. If he reads the title with his name, he will Immediately realize that this file is a copy for his personal use. Anyone who can read can easily understand who owns the movie file. It is technically possible to remove this title again. However, we assume that the customer will be very careful in practice because he was made aware that the file was personalized and modified for him. You can never say with certainty, if in addition to the title even more identification features were hidden in the film.

2.4 Billing / Reporting

Input: The licensor can call up a report updated in real time at any time.

Technical process: The database contains information about the

Licensors of the proceeds from the sale (license fee). These may differ depending on the (language) version of the film and the territory in which the customer is located. The license fee calculated at the moment of sale will be credited directly to the user account of the licensor.

Output: The licensor shows the breakdown by movie version and territory:

• Number of trailer suggestions to users

• Number of visits to the homepage of the film ("more")

• Number of sales (including exact sales time "Timestamp")

• Current Billing Effect: The licensor can use the system as if it were a separate system. He has full control over all content and has his money directly on his account.

3. Address system

All pages are basically accessible via logically accessible URLs that are easy to remember or communicate with. The tags mentioned in 2.1.B are included in the URL: A preview is available at: http: //systemname.topleveldomain/vorschau+filmtitel http://cinexe.com/vorschau+fremd

A movie homepage can be reached at: http: //systemname.topleveldomain/filmtitel http://cinexe.com/fremd

A person can be reached at http: //systemname.topleveldomain/forum_name_name http://cinexe.com/Thomas_Joerg

These URLs may also contain restrictive keywords: http: //multiple_words.systemname.topleveldomain/support+movie_title http: //multiple_words.system_name.topleveldomain/movie_title http: //multiple_words.system_name.topleveldomain / firstname_last_name

Examples: http://berlin_action.cinexe.com/support+extreme http: // berlin_action. cinexe.com/fremd http://berlin_action.cinexe.com/Thomas_Joerg

This simple addressing makes the system compatible with all web-based Internet services. Movies can be linked to blogs, social networks, other websites and much more. It is not established a closed system. The World Wide Web is understood as a system in itself. The present system fits seamlessly into the www.

Claims

claims

1. Media selection and distribution system that a variety of visual auditory and / or audiovisual media, in particular films, books, music, radio plays, audiobooks, virtual exhibitions or games, multiple exploitation rights holders or their representatives for selection and purchase by a participant / viewer means Media information comprising (a) playful and / or (b) systematic access, characterized by a central database, a live encoding system, a raw memory, a

Media storage, a content delivery system, a payment system and a billing and reporting system where a film is personalized by the following process steps:

^■ Encoding of the main movie incl. Metadata,

■ providing a pre-encoded main film,

^■ Determining the parameters of the pre-encoded main film (size, dimensions, format, data rate,

^■ preparation of trailers by providing individual images, with the specific dimensions of the main film,

■ Inserting the personal details of a customer and the signature of the customer

Editor in the created individual images as a highly visible title,

^■ Encoding the personalized and signed frames as a movie with exactly the same parameters as the main movie and

^■ Insert the trailer into the main movie.

■ Transfer of the individualized film to the customer.

2. System according to the preceding claim, characterized in that in addition to the process steps for personalizing the film, it also has a (i) Selection, (ii) payment and (iii) timely reporting including (iv) billing.

3. System according to one of the preceding claims, characterized in that it comprises the following steps:

■ The medium is delivered on the basis of an existing license or cooperation agreement between the exploitation rights holder or his representative and a system operator.

■ The medium is stored in the raw memory.

■ Media clippings are selected and both clippings and the entire medium in the encoding system are encoded as Internet-compatible files and stored in the media memory.

■ metadata such as titles, synopses, summaries, cast and crew lists, preferably including CV, technical details, awards and contact details are entered into the central database and a consumer price is determined, the consumer price being determined based on collected statistical data,

^■ According to (a) three functions are offered when presenting the media section on the computer screen:

o "next medium", which triggers the next media section,

o "more", whereby the metadata including the consumer price are visualized and / or

o "flag", whereby the medium is added to a watch list and

^■ an analysis of the activation of the three functions takes place, whereby a fast triggering of the function "next medium" as uninteresting medium is stored and cutouts, which are essentially are viewed and purchased as interesting, whereby a group of several viewers and / or multiple sales helps a medium to better rank in a trailer show, and the "next medium" and "remember" functions are selected as often as desired can be

^■ a transmission of a purchase intention by the spectator takes place and

^■ the transmission of the already communicated consumer price through the central database to the payment system.

4. Use according to one of the preceding claims, characterized in that

^{■ in} accordance with (b) a summary of the media offered by the copyright holders or their agents on a viewer's computer screen, the selection of media associated with keywords appearing on the screen,

■ Activate / click keywords, with media from the

Selections that are not assigned to these keywords can be deleted, whereby the viewer can activate / click several keywords, whereby the number of offered media is continuously reduced and at the same time the list of keywords is updated with each click / activate such that only the

Keywords appear on the computer screen, which can be assigned to the media in a reduced number.

5. System, preferably according to one of the preceding claims, comprising a plurality of visual, auditory and / or audiovisual media, in particular films, TV programs, series, books, music, radio plays, audiobooks, virtual exhibitions or games, multiple exploitation rights holders or their Representatives for selection and purchase and / or rental by a participant / viewer by means of media information comprising a (a) playful and / or (b) systematic access, characterized by a raw memory, an encoding system, a database, a Media storage, a content delivery system, a payment system and a live encoding system with title generator, wherein

- The medium in digital quality - analog media are digitized if necessary - stored in the raw memory

- Metadata such as titles, synopses, summaries,

Lists of cast and crew, production and distribution companies, festivals, promoters and financiers etc, preferably including CV, technical information, awards and contact details are entered in the central database and a consumer price is set,

- according to (a) presentation of the media excerpt on the computer screen, offering three functions: o "next medium" which triggers the next media section o "more" where the metadata including the consumer price are visualized and / or "remember" where the medium is added to a watch list

- Transmission of a purchase intent for one or more media by the viewer

- Transmission of the already communicated consumer price through the central database to the payment system

- Retrieving the complete medium from the media storage to the

Encoding system, wherein the medium is personalized by said name and / or e-mail address, wherein the personalization in human readable manner, in particular by displaying the name and the e-mail address of the buyer as a title in the image and the personalized medium are delivered via the content delivery network and the resulting delivery costs are reported to the database or

- in accordance with (b) a transmission of an overview of the information provided by

Copyright holders or their agents on a computer screen of a viewer, where the selection of media associated with keywords appears on the screen

- Activate / click keywords, with the media from the

Keywords appear on the computer screen, which can be assigned to the media in a reduced number

- if necessary, repeat this process until the amount of media offered has reduced to one medium.