WO2010090490A3 - 키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents

키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDF

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Publication number
WO2010090490A3
WO2010090490A3 PCT/KR2010/000769 KR2010000769W WO2010090490A3 WO 2010090490 A3 WO2010090490 A3 WO 2010090490A3 KR 2010000769 W KR2010000769 W KR 2010000769W WO 2010090490 A3 WO2010090490 A3 WO 2010090490A3
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WO
WIPO (PCT)
Prior art keywords
computer
recording medium
readable recording
providing
advertising
Prior art date
Application number
PCT/KR2010/000769
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English (en)
French (fr)
Other versions
WO2010090490A2 (ko
Inventor
이충희
Original Assignee
엔에이치엔비즈니스플랫폼(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 엔에이치엔비즈니스플랫폼(주) filed Critical 엔에이치엔비즈니스플랫폼(주)
Priority to JP2011549072A priority Critical patent/JP5558493B2/ja
Priority to US13/148,196 priority patent/US20120005022A1/en
Publication of WO2010090490A2 publication Critical patent/WO2010090490A2/ko
Publication of WO2010090490A3 publication Critical patent/WO2010090490A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

본 발명은 키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체에 관한 것이다. 본 발명의 일 태양에 따르면, 키워드 광고를 제공하기 위한 방법으로서, 적어도 하나의 광고주 기기로부터 키워드 광고를 위한 적어도 하나의 입찰 정보를 수신하는 단계, 상기 적어도 하나의 입찰 정보에 기초하여 키워드 광고 영역의 복수의 광고 슬롯 중 적어도 일부를 결합하여 새로운 광고 슬롯을 생성하는 단계, 및 상기 복수의 광고 슬롯 중 결합되지 않은 광고 슬롯 및/또는 상기 결합하여 생성된 슬롯을 이용하여 적어도 하나의 키워드 광고를 제공하는 단계를 포함하는 방법이 제공된다.
PCT/KR2010/000769 2009-02-06 2010-02-08 키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 WO2010090490A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2011549072A JP5558493B2 (ja) 2009-02-06 2010-02-08 キーワード広告領域を柔軟に分割して提供するための方法、システム及びコンピュータ読み取り可能な記録媒体
US13/148,196 US20120005022A1 (en) 2009-02-06 2010-02-08 Method, system, and computer-readable recording medium for flexibly partitioning and providing keyword advertisement area

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0009832 2009-02-06
KR1020090009832A KR101072255B1 (ko) 2009-02-06 2009-02-06 검색 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Publications (2)

Publication Number Publication Date
WO2010090490A2 WO2010090490A2 (ko) 2010-08-12
WO2010090490A3 true WO2010090490A3 (ko) 2010-11-04

Family

ID=42542534

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/000769 WO2010090490A2 (ko) 2009-02-06 2010-02-08 키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Country Status (4)

Country Link
US (1) US20120005022A1 (ko)
JP (1) JP5558493B2 (ko)
KR (1) KR101072255B1 (ko)
WO (1) WO2010090490A2 (ko)

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EP2587446B1 (en) * 2010-06-29 2021-07-21 Rakuten, Inc. Information providing device, method of processing reward payment, reward payment processing program, and recording medium with reward payment processing program recorded theron
JP5618404B2 (ja) * 2010-06-29 2014-11-05 楽天株式会社 情報提供装置、情報提供方法、情報提供プログラム、及び情報提供プログラムが記録された記録媒体
WO2012092390A2 (en) * 2010-12-28 2012-07-05 Google Inc. Evaluating user activity in social environments
JP6429826B2 (ja) * 2016-04-20 2018-11-28 ヤフー株式会社 サービス提供装置、サービス提供方法およびサービス提供プログラム
US11709844B2 (en) * 2020-09-11 2023-07-25 Volvo Car Corporation Computerized smart inventory search methods and systems using classification and tagging

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KR20060058008A (ko) * 2004-11-24 2006-05-29 마이크로소프트 코포레이션 온-스크린 광고를 위한 시스템 및 방법
KR20060130139A (ko) * 2003-12-23 2006-12-18 구글 잉크. 대상 설정된 그래픽 광고를 제공하기 위한 방법 및 시스템
KR100688245B1 (ko) * 2006-02-22 2007-03-02 엔에이치엔(주) 광고영역의 동적조정을 이용한 목록 생성 방법 및 목록생성 시스템
KR20080050391A (ko) * 2005-08-10 2008-06-05 마이크로소프트 코포레이션 예산-기반의 광고 배치 방법

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JP2002358263A (ja) * 2002-02-04 2002-12-13 Teco:Kk 携帯電話を用いた情報提供システム
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
JP2007164710A (ja) * 2005-12-16 2007-06-28 Bb Mobile Corp バナー配信システム及びバナー配信方法
JP2007241894A (ja) * 2006-03-10 2007-09-20 Matsushita Electric Ind Co Ltd ネットワーク上での広告入札方法及び広告入札情報提供サーバ
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US20080126192A1 (en) * 2006-11-27 2008-05-29 Google Inc. System and Methods for Distributing Sales of Advertisement Slots
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KR20060130139A (ko) * 2003-12-23 2006-12-18 구글 잉크. 대상 설정된 그래픽 광고를 제공하기 위한 방법 및 시스템
KR20060058008A (ko) * 2004-11-24 2006-05-29 마이크로소프트 코포레이션 온-스크린 광고를 위한 시스템 및 방법
KR20080050391A (ko) * 2005-08-10 2008-06-05 마이크로소프트 코포레이션 예산-기반의 광고 배치 방법
KR100688245B1 (ko) * 2006-02-22 2007-03-02 엔에이치엔(주) 광고영역의 동적조정을 이용한 목록 생성 방법 및 목록생성 시스템

Also Published As

Publication number Publication date
JP2012517633A (ja) 2012-08-02
JP5558493B2 (ja) 2014-07-23
KR20100090508A (ko) 2010-08-16
KR101072255B1 (ko) 2011-10-12
WO2010090490A2 (ko) 2010-08-12
US20120005022A1 (en) 2012-01-05

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