WO2010027225A3 - 광고 제공 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents
광고 제공 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDFInfo
- Publication number
- WO2010027225A3 WO2010027225A3 PCT/KR2009/005033 KR2009005033W WO2010027225A3 WO 2010027225 A3 WO2010027225 A3 WO 2010027225A3 KR 2009005033 W KR2009005033 W KR 2009005033W WO 2010027225 A3 WO2010027225 A3 WO 2010027225A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- computer
- recording medium
- readable recording
- providing advertisements
- advertiser
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Landscapes
- Business, Economics & Management (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Engineering & Computer Science (AREA)
- Finance (AREA)
- General Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- Marketing (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2011525984A JP5544363B2 (ja) | 2008-09-05 | 2009-09-04 | 広告提供方法、システム及びコンピューター読み取り可能な記録媒体 |
US13/062,677 US20110231254A1 (en) | 2008-09-05 | 2009-09-04 | Method and system for providing advertisements, and computer-readable recording medium |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR20080087970 | 2008-09-05 | ||
KR10-2008-0087970 | 2008-09-05 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010027225A2 WO2010027225A2 (ko) | 2010-03-11 |
WO2010027225A3 true WO2010027225A3 (ko) | 2010-07-08 |
Family
ID=41797675
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/KR2009/005033 WO2010027225A2 (ko) | 2008-09-05 | 2009-09-04 | 광고 제공 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 |
Country Status (4)
Country | Link |
---|---|
US (1) | US20110231254A1 (ko) |
JP (1) | JP5544363B2 (ko) |
KR (1) | KR20110076922A (ko) |
WO (1) | WO2010027225A2 (ko) |
Families Citing this family (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20110231233A1 (en) * | 2010-03-19 | 2011-09-22 | Marianne Iannace | Systems and methods to provide offers to mobile devices in accordance with proximity-sensitivity scores |
JP5372990B2 (ja) * | 2011-04-26 | 2013-12-18 | ヤフー株式会社 | 広告処理装置及び方法 |
US20140089082A1 (en) * | 2012-09-21 | 2014-03-27 | Xerox Corporation | Method and system for online advertising |
US8880495B2 (en) * | 2012-10-16 | 2014-11-04 | Michael J. Andri | Search query expansion and group search |
US20140372201A1 (en) * | 2013-06-13 | 2014-12-18 | Microsoft Corporation | Promotional forms for advertising |
US10185972B2 (en) * | 2014-05-29 | 2019-01-22 | Ebay Inc. | Predicting purchase session behavior using the shopping funnel model stages |
WO2017004866A1 (zh) * | 2015-07-09 | 2017-01-12 | 华为技术有限公司 | 一种广告价值确定方法及装置 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20040055937A (ko) * | 2002-12-23 | 2004-06-30 | (주)맥시메타 | 다중 검색매체에 대한 의도매치형 검색광고 방법 및 그시스템 |
US20070027773A1 (en) * | 2004-03-31 | 2007-02-01 | Lee Han Y | Method for billing advertiser for keyword advertisement in internet search engine and a system thereof |
KR20070052028A (ko) * | 2005-11-16 | 2007-05-21 | 김태원 | 키워드 광고에서 접속자의 행위 분석에 의해 과금을수행하는 시스템, 장치, 방법 및 이를 구현할 수 있는프로그램이 수록된 컴퓨터로 읽을 수 있는 기록매체 |
US20070260516A1 (en) * | 2006-05-05 | 2007-11-08 | Schoen Michael A | Method and system for billing for online advertisement delivery services |
Family Cites Families (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020010757A1 (en) * | 1999-12-03 | 2002-01-24 | Joel Granik | Method and apparatus for replacement of on-line advertisements |
JP2002007942A (ja) * | 2000-06-22 | 2002-01-11 | Nippon Telegr & Teleph Corp <Ntt> | 個人間価値取引方法およびその装置 |
JP2002329116A (ja) * | 2001-04-26 | 2002-11-15 | Victor Co Of Japan Ltd | 情報表示携帯端末システム |
TW523697B (en) * | 2001-08-29 | 2003-03-11 | Synq Technology Inc | Automatic advertisement transaction system and method therefor |
KR100458460B1 (ko) * | 2003-04-22 | 2004-11-26 | 엔에이치엔(주) | 인터넷 사용자의 접속 의도를 이용한 인터넷 상의 광고유치 및 광고 제공 방법과 그 시스템 |
KR100469824B1 (ko) * | 2004-05-29 | 2005-02-03 | 엔에이치엔(주) | 광고 그룹에 기초한 검색 목록순의 노출 관리 방법 및노출 관리 시스템 |
US7689458B2 (en) * | 2004-10-29 | 2010-03-30 | Microsoft Corporation | Systems and methods for determining bid value for content items to be placed on a rendered page |
US20080103955A1 (en) * | 2006-10-25 | 2008-05-01 | Microsoft Corporation | Accounting for trusted participants in an online advertising exchange |
US8677273B2 (en) * | 2007-11-01 | 2014-03-18 | Nokia Corporation | System and method for displaying media items |
US20090254397A1 (en) * | 2008-04-07 | 2009-10-08 | Yahoo! Inc. | System and method for optimizing online keyword auctions subject to budget and estimated query volume constraints |
-
2009
- 2009-09-04 KR KR1020117008252A patent/KR20110076922A/ko active Search and Examination
- 2009-09-04 JP JP2011525984A patent/JP5544363B2/ja active Active
- 2009-09-04 WO PCT/KR2009/005033 patent/WO2010027225A2/ko active Application Filing
- 2009-09-04 US US13/062,677 patent/US20110231254A1/en not_active Abandoned
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20040055937A (ko) * | 2002-12-23 | 2004-06-30 | (주)맥시메타 | 다중 검색매체에 대한 의도매치형 검색광고 방법 및 그시스템 |
US20070027773A1 (en) * | 2004-03-31 | 2007-02-01 | Lee Han Y | Method for billing advertiser for keyword advertisement in internet search engine and a system thereof |
KR20070052028A (ko) * | 2005-11-16 | 2007-05-21 | 김태원 | 키워드 광고에서 접속자의 행위 분석에 의해 과금을수행하는 시스템, 장치, 방법 및 이를 구현할 수 있는프로그램이 수록된 컴퓨터로 읽을 수 있는 기록매체 |
US20070260516A1 (en) * | 2006-05-05 | 2007-11-08 | Schoen Michael A | Method and system for billing for online advertisement delivery services |
Also Published As
Publication number | Publication date |
---|---|
US20110231254A1 (en) | 2011-09-22 |
WO2010027225A2 (ko) | 2010-03-11 |
JP5544363B2 (ja) | 2014-07-09 |
JP2012502346A (ja) | 2012-01-26 |
KR20110076922A (ko) | 2011-07-06 |
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