WO2010032980A3 - 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents

게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDF

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Publication number
WO2010032980A3
WO2010032980A3 PCT/KR2009/005316 KR2009005316W WO2010032980A3 WO 2010032980 A3 WO2010032980 A3 WO 2010032980A3 KR 2009005316 W KR2009005316 W KR 2009005316W WO 2010032980 A3 WO2010032980 A3 WO 2010032980A3
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WO
WIPO (PCT)
Prior art keywords
search advertisement
billing
publication
ratio
recording medium
Prior art date
Application number
PCT/KR2009/005316
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English (en)
French (fr)
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WO2010032980A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
Original Assignee
엔에이치엔비즈니스플랫폼(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020080091808A external-priority patent/KR101042900B1/ko
Priority claimed from KR1020080091807A external-priority patent/KR101117169B1/ko
Application filed by 엔에이치엔비즈니스플랫폼(주) filed Critical 엔에이치엔비즈니스플랫폼(주)
Priority to JP2011527748A priority Critical patent/JP2012503247A/ja
Priority to US13/119,411 priority patent/US20110264537A1/en
Publication of WO2010032980A2 publication Critical patent/WO2010032980A2/ko
Publication of WO2010032980A3 publication Critical patent/WO2010032980A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 발명은 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체에 관한 것이다. 본 발명의 일 태양에 따르면, 검색 광고의 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법으로서, 검색 광고가 다수의 사용자에게 게재된 비율을 산출하는 단계 - 상기 게재 비율은 실질적으로 상기 검색 광고가 제1 분류에 속하는 것으로 인식된 사용자들에게 게재된 횟수 및 제2 분류에 속하는 것으로 인식된 사용자들에게 게재된 횟수의 비율임 -, 상기 제1 분류에 속하는 것으로 인식된 사용자들에게 게재된 검색 광고에 관한 과금액과 상기 제2 분류에 속하는 것으로 인식된 사용자들에게 게재된 검색 광고에 관한 과금액을 각각 산출하는 단계, 상기 게재 비율 및 상기 각각 산출된 과금액에 기초하여 최종 과금액을 산출하는 단계, 및 상기 최종 과금액으로 상기 검색 광고의 광고주에 대한 과금을 수행하는 단계를 포함하는 방법이 제공된다.
PCT/KR2009/005316 2008-09-18 2009-09-18 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 WO2010032980A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2011527748A JP2012503247A (ja) 2008-09-18 2009-09-18 掲載の割合に基づいて検索広告に対する課金を行うための方法、システム及びコンピューター読み取り可能な記録媒体
US13/119,411 US20110264537A1 (en) 2008-09-18 2009-09-18 Method for billing for search advertisement based on publication ratio, system and computer-readable recording medium

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR1020080091808A KR101042900B1 (ko) 2008-09-18 2008-09-18 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
KR10-2008-0091807 2008-09-18
KR10-2008-0091808 2008-09-18
KR1020080091807A KR101117169B1 (ko) 2008-09-18 2008-09-18 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Publications (2)

Publication Number Publication Date
WO2010032980A2 WO2010032980A2 (ko) 2010-03-25
WO2010032980A3 true WO2010032980A3 (ko) 2010-06-24

Family

ID=42040017

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/005316 WO2010032980A2 (ko) 2008-09-18 2009-09-18 게재 비율에 기초하여 검색 광고에 대한 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Country Status (3)

Country Link
US (1) US20110264537A1 (ko)
JP (1) JP2012503247A (ko)
WO (1) WO2010032980A2 (ko)

Cited By (1)

* Cited by examiner, † Cited by third party
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CN106600331A (zh) * 2016-12-15 2017-04-26 北京小米移动软件有限公司 投放广告的方法及装置

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WO2011026145A2 (en) 2009-08-31 2011-03-03 Google Inc. Framework for selecting and presenting answer boxes relevant to user input as query suggestions
US8676828B1 (en) 2009-11-04 2014-03-18 Google Inc. Selecting and presenting content relevant to user input
US8504437B1 (en) * 2009-11-04 2013-08-06 Google Inc. Dynamically selecting and presenting content relevant to user input
WO2014123341A1 (en) * 2013-02-06 2014-08-14 Samsung Electronics Co., Ltd. System and method of providing object for service of service provider
WO2015179447A1 (en) * 2014-05-19 2015-11-26 xAd, Inc. System and method for marketing mobile advertising supplies
JP7214085B2 (ja) * 2017-03-10 2023-01-30 エックスアド インコーポレーテッド オンライン及びオフライン予測を使用してモバイル装置への情報伝達を制御する処理
JP6879962B2 (ja) * 2018-02-14 2021-06-02 ヤフー株式会社 情報処理装置、情報処理方法、およびプログラム

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WO2001098971A1 (fr) * 2000-06-16 2001-12-27 Kabushiki Kaisha Toshiba Procede de distribution de publicite et dispositif de distribution de publicite
KR20070038027A (ko) * 2003-12-19 2007-04-09 인디비듀얼 네트워크, 엘엘씨 데이터 네트워크를 거친 광고를 위한 방법 및 시스템
US20070027773A1 (en) * 2004-03-31 2007-02-01 Lee Han Y Method for billing advertiser for keyword advertisement in internet search engine and a system thereof
KR100469824B1 (ko) * 2004-05-29 2005-02-03 엔에이치엔(주) 광고 그룹에 기초한 검색 목록순의 노출 관리 방법 및노출 관리 시스템

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* Cited by examiner, † Cited by third party
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CN106600331A (zh) * 2016-12-15 2017-04-26 北京小米移动软件有限公司 投放广告的方法及装置

Also Published As

Publication number Publication date
US20110264537A1 (en) 2011-10-27
WO2010032980A2 (ko) 2010-03-25
JP2012503247A (ja) 2012-02-02

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