WO2010085071A2 - Procédé de commerce électronique utilisant des points de membres économisés en fonction de notes de membres sur le web, système et support d'enregistrement - Google Patents

Procédé de commerce électronique utilisant des points de membres économisés en fonction de notes de membres sur le web, système et support d'enregistrement Download PDF

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Publication number
WO2010085071A2
WO2010085071A2 PCT/KR2010/000308 KR2010000308W WO2010085071A2 WO 2010085071 A2 WO2010085071 A2 WO 2010085071A2 KR 2010000308 W KR2010000308 W KR 2010000308W WO 2010085071 A2 WO2010085071 A2 WO 2010085071A2
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WIPO (PCT)
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code
status
members
recommender
points
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PCT/KR2010/000308
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English (en)
Korean (ko)
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WO2010085071A3 (fr
Inventor
윤근수
김은희
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Yun Keun Soo
Kim Eun Hee
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Priority to JP2011546217A priority Critical patent/JP2012515953A/ja
Publication of WO2010085071A2 publication Critical patent/WO2010085071A2/fr
Publication of WO2010085071A3 publication Critical patent/WO2010085071A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an electronic commerce method, a system and a recording medium, and more specifically, to an electronic commerce method, an electronic commerce system and a computer using points based on the membership grade according to the status and codes of GM members and SM members online.
  • the present invention relates to a record carrier readable by the present invention.
  • the present invention was created to solve the above problems, and an object of the present invention is to reinforce the relationship between members while rethinking the price competitiveness of goods or services provided by an online company, thereby dramatically increasing the number of members.
  • Electronic commerce methods, systems and recording media are used to store and retrieve data.
  • the present invention generates a point that occurs when a member having a GM member code subordinate to the SM member code in the purchase of goods or services in the upper SM member code, providing a higher incentive to members who attracted membership to loyal members
  • the present invention provides an electronic commerce method, a system, and a recording medium for the purpose of increasing the number of companies and the activation of online companies.
  • the present invention even if the GM member subordinated to the SM member having an independent status operates as an independent household as the status is changed to SM member, one point is continuously generated as long as the purchase of the independent former GM member continues to occur.
  • Fostered households are to provide electronic commerce methods, systems, and record media with enduring asset value.
  • An object of the present invention as described above Member registration step of receiving the membership data including the personal information of the non-member connected to the main server through the wired and wireless communication network and the recommender ID for recommending the non-member;
  • the status of GM member is assigned to the registered member, the GM member code is generated, the GM member's status and GM member code are referred to as the recommender's status and code, and the SM member's status and code subordinate to the recommender. Substituting GM membership to subordinate to;
  • the GM member codes subordinated to SM member code and SM member code form one household, and when purchasing goods or services of a person with GM member code subordinate to SM member code, points to SM member code subordinate to purchased GM member code It can be achieved by the electronic commerce method using points according to the membership grade on-line characterized in that occurs.
  • the GM member status of the member joined by the recommender's recommendation is subordinate to the recommender's SM member status, and the GM member code of the member joined by the recommender's recommendation is the SM member code of the recommender. Subordinate to
  • the GM membership granting step may include determining whether the member has purchased a certain number of times or a certain amount of goods or services; And granting a GM member status and a GM member code when the goods or services corresponding to a certain number of times or a predetermined amount are purchased.
  • points generated in the SM member code can be used for cash back or purchase of goods or services.
  • the points occurring in the SM member code can be operated by setting a certain earning period.
  • the points accumulated in the SM member code can be used when the member with the SM member code purchases goods or services during the accumulation period.
  • the points accumulated in the SM member code may be extinguished by a certain amount or a certain rate when a member having an SM member code does not purchase goods or services corresponding to a certain amount or a certain rate during the accumulation period.
  • the number of GM members subordinate to the recommender may be the number of GM members joined by the recommender's direct recommendation.
  • the object of the present invention as described above is to receive member registration data including personal information of non-members connected through wired and wireless communication networks and recommender IDs recommending non-members to register as members, and the status and code of recommenders to the members
  • the GM member status and GM member code subordinate to the status of SM member and SM member code are assigned respectively, and the status of the recommender is changed by judging whether the number of GM members subordinate to the recommender and the preset number of members match.
  • a payment server in charge of payment according to a purchaser's purchase
  • an electronic commerce system using a point according to the membership level online, including; an approval server connected to the main server and the payment server and responsible for member authentication and payment approval of the person connected to the main server.
  • the main server a WEB server for providing access information through a web browser and a transport protocol;
  • a WAP server for operating a WAP wireless web browser;
  • Point calculation unit for calculating the points according to the purchase of goods or services by the member; If the member who purchased goods or services is a GM member, the points calculated by the point calculation unit are credited with the SM member code located at the top of the household to which the purchased GM member code is dependent, and the member who purchased the goods or services is SM If the member is a member earned points earned by the SM member code located at the top of the household subordinate to the GM member code that the purchased SM member previously owned; Review whether the number of GM members subordinate to the recommender matches the preset number of members, and if it matches the preset number of members, change the status of the recommender from GM member to SM member and generate the relevant SM member code. Change section; And a database storing information on goods or services and purchase information of members.
  • the member status changing unit may set the changed SM member status and the generated SM member code as independent households.
  • the main server may further include an information disclosure unit for outputting the points accumulated in the SM member code to the corresponding SM member and outputting the points for each item or service to the purchaser.
  • the object of the present invention as described above is a computer-readable recording medium
  • the status of GM member is assigned to the registered member, the GM member code is generated, the GM member's status and GM member code are referred to as the recommender's status and code, and the SM member's status and code subordinate to the recommender. Substituting GM membership to subordinate to;
  • the SM member code and the GM member code subordinate to the SM member code form one household, and when a member having a GM member code subordinate to the SM member code purchases an item or service, generating a point with the SM member code;
  • a computer-readable recording medium having recorded thereon a program for achieving the same may be achieved.
  • the points for the goods or services are accumulated in the SM member code existing on the top of the household belonging to the GM member code owned by him; It may include a program for executing.
  • the program may further include a step of extinguishing the points generated in the SM member code at a predetermined amount or a predetermined ratio.
  • GM members who attract a certain number of members are given an independent SM status. It is characterized by a significant increase in the number of members.
  • GM members will actively participate in the membership registration activities.
  • the members can promote a significant increase in membership. Incentive points can be used to make cheap purchases.
  • Figure 1 is a schematic diagram showing the relationship between the SM member and GM member according to the present invention a state diagram showing the position of earning points,
  • 3 and 4 are a hierarchical diagram according to a recommender according to the present invention.
  • 5 and 6 are hierarchical diagrams showing the number of cases where a GM member meets a predetermined number (two persons) and changes to a SM member's position to form an independent household;
  • 7 to 10 are hierarchical diagrams showing the number of cases where a GM member meets a predetermined number (two persons) and changes to a SM member's position to form an independent household;
  • FIG. 11 is a structural diagram when a GM member is changed from a first household to an SM member to form an independent household (second household);
  • FIG. 12 is a structural diagram when a GM member is changed from a second household to an SM member to form an independent household (third household);
  • Figure 13 is a block diagram of an electronic commerce system using the points according to the membership level on the inventor online,
  • FIG. 14 is a block diagram showing a schematic configuration of a main server.
  • the SM (System Master) member refers to a member who has a membership qualification to an online company and recommends and fosters a membership of a predetermined number or more set by the online company.
  • SM members have SM member status and the corresponding SM member code.
  • SM members will receive incentives for all points arising from GM members subordinate to their subordinates and all GM members subordinate to their GM members to purchase goods or services registered with the online company.
  • 1 is a block diagram schematically showing the hierarchical structure of the SM member and the GM member, where the SM member is located at the top layer of the continuous hierarchical structure. In FIG.
  • the starting point of the arrow represents the purchased member and the ending point of the arrow represents the code of the member whose point is stored. That is, points generated when purchasing goods or services of GM members subordinate to the SM member are accumulated in the SM member code as shown.
  • GM member refers to a member who has membership status in an online company and who has not yet obtained the status of SM member and is hierarchically attached to a higher SM member.
  • GM members have a GM membership status and corresponding GM membership code.
  • GM members cannot accumulate points posted by GM members subordinate to themselves in their GM member codes.
  • a GM member joins a certain number of members (for example, two members) and receives a recommendation from them, they may be promoted to SM members.
  • a member in purchasing goods or services through an online company, a member becomes a GM member when a member or a member purchases the goods or services with his or her ID to achieve a predetermined point. After that, when the relevant GM member directly recommends the member or joins them, and grows them to a certain number (for example, two people), the GM member status is changed to SM member status and a new SM member code is generated.
  • a person who has changed to SM membership is a system that creates an independent household.
  • Independent SM members can again recommend subordinate members (GM members) directly or without limitation, or by recommending a certain number of people (eg, 1 to 10) for the convenience of the online company.
  • GM members subordinate members
  • a certain number of people eg, 1 to 10.
  • SM members earn incentives by generating points in their member codes (ie SM member codes) for the purchase of goods or services of GM members in their sub-classes and all GM members under those GM members. It is a system to which only the first profit is applied.
  • FIG. 2 is a flow chart according to the electronic commerce method using the points according to the member online on the inventor online.
  • the electronic commerce method of the present invention is largely, the membership registration step (S10) in which the main server joins a non-member connected through a wired or wireless communication network as a member, and grants a GM member status to grant a GM member's status and code to a person who has registered as a member.
  • step S20 the number of GM members subordinate to the recommender and the number of predetermined members are determined by comparing the predetermined number of members (S30). As a result of identifying the number of members, if the recommender is a GM member, an independent household can be formed. It consists of the status of the SM member and the status change step (S40) for generating the code.
  • the membership registration step (S10) will be described as follows.
  • a non-member becomes a member by accessing the main server through a wired or wireless network.
  • the main server receives the personal information (name, social security number, address, password, etc.) and the recommender's ID required for membership of the non-member.
  • the main server grants the GM member status (GM member status) to the subscriber, and generates a corresponding GM member code (S20). Granting GM status and generating GM member code can be done at the same time as membership. In addition, the granting of GM membership status and the generation of GM membership code may occur when a member who has been a member purchases a certain number of items or services more than a certain number of times.
  • GM member status and GM member code are subordinate to the status and code of the recommender and the SM member status and code to which the recommender is dependent. That is, if the recommender is an SM member as shown in FIG. 3, the GM member status and the generated GM member code given by the GM member granting step (S20) are added to the SM member status and SM member code of the recommender. Each depends.
  • the recommender is a GM member (GM-A1)
  • the GM member status granted by the GM member granting step (S20) is the recommender's status (GM member status).
  • the GM member code generated by the GM member granting step (S20) is dependent on the code of the recommender (GM member code) and the SM member code located on the top of the recommender (GM-A1).
  • the number of GM members subordinate to the recommender reaches the target number of membership registrations (hereinafter, referred to as 'constant number') in the online business.
  • the recommender can then form a new independent household.
  • a certain number will be described as two people.
  • the first method is to count only those members who are subscribed to by the referrer's "direct” recommendation. That is, as shown in FIG. 5, only GM members GM-B1 and B2 joined by recommendation of the recommender GM-A1 are compared with a predetermined number (15: 2).
  • the second method is to count members who are subscribed to by the referral's "indirect” recommendation.
  • GM-B1 GM joined by recommendation (indirect recommendation) of GM member (GM-B1) and GM member (GM-B1) subscribed by direct recommendation of GM-A1.
  • the number may be one person or two or more.
  • a predetermined number is three
  • the member number determination step (S30) is executed by the recommender's direct or indirect recommendation, various cases as shown in FIGS. 7 to 10 may be possible.
  • a certain number is set to three people than two people, more GM members in more cases can be changed to SM members to form an independent household.
  • This number can be defined by the online company.
  • step S30 by counting only the number of GM members GM-B1 and B2 subscribed by the recommendation of the recommender GM-A1, the number is determined. Judging whether or not it is reached is better in terms of increasing membership.
  • the recommender is a GM member
  • the status is changed to an SM member
  • the corresponding The member status change step (S40) in which the SM member code is generated is made. That is, as shown in FIG. 11, the GM member GM-A1, which is a recommender to which a certain number of members (GM-B1, B2) are joined in the first household 100, is a SM member ( As the status is changed to SM-A1), a status is granted to form a new household 200 (second household). At the same time, a corresponding SM member code is generated, and points are accumulated in the SM member code.
  • a certain number eg, 2
  • the GM members (GM-B3, B4..Bn) and the GM members (GM-B3, B4 .. SM) SM-A1 recommended and subordinated the new non-members.
  • GM members (GM-C1, C2, ...) recommended and subordinated by Bn) are subordinate to the top SM member (SM-A1). That is, the status of the new GM members (GM-B3, B4..Bn and GM-C1, C2, ...) and the corresponding GM member codes are dependent on the status and codes of the SM family members of the second household (SM-A1). do.
  • SM member joins when the point that occurs when purchasing goods or services, or when the status of the former GM member (GM-A1) Points that occur when a GM member (GM-B1, B2) purchases goods or services occur on the SM member code (SM-X) of the first household to which the previous GM member code (GM-A1) depends. do.
  • the GM member code owned by the person who purchased the goods or services serves only as a starting point for earning points, and the points are accumulated as the top SM member code when tracking GM member codes owned by the buyer in reverse. .
  • the SM member who has formed a new household will try to join a new GM member to accumulate more points generated in his SM member code, and the GM member subordinate to the SM member is the SM member's status. You want to earn points by forming an independent household to get a new GM member will try to join.
  • the GM member GM-B4 subordinated to a certain number (eg, two) GM members GM-C1 and C2 in the second household 200 is an SM member SM-B4.
  • the status is changed to), and a corresponding SM member code is generated to form a new household 300 (third household).
  • the household according to the present invention is a structure in which points are accumulated only in a first generation located at the top of the subunit by forming a family of independent subunits.
  • Points accumulated in the SM member code located at the top of the first to third households can be cashed back or used when purchasing goods or services. These points can be operated by setting a certain accumulation period.
  • a member having an SM member code for which points are accumulated (such as an SM-X member of a first household, an SM-A1 member of a second household, or an SM-B4 member of a third household) is set by an online company. Points can be redeemed when purchasing goods or services for a certain period of time. Alternatively, you can cache back some of the remaining points.
  • SM-X members of the first household SM-A1 members of the second household, or SM-B4 members of the third household
  • SM-B4 members of the third household members who have accumulated points. If you do not purchase goods or services for a period of time, you may be able to extinguish a point or a certain amount of points. Points of a certain amount or a percentage of extinction can be determined by the online company in consideration of the member's performance and the number of members.
  • the electronic commerce system using the points according to the membership grade online has a main server 410 for generating membership, SM member and GM member status, and generating codes, and wired / wireless communication network to the main server.
  • a main server 410 for generating membership, SM member and GM member status, and generating codes, and wired / wireless communication network to the main server.
  • the access server 420 providing the goods or services and the payment server 430 in charge of the payment business according to the purchase and the main server and payment server connected to the authentication And an approval server 440 in charge of payment approval.
  • the main server 410 receives membership data including personal information of non-members and recommender IDs recommending such non-members and joins as a member. And the status of the GM member subordinate to the SM member code and the corresponding code are given, and the number of GM members subordinate to the recommender and the preset number of members (constant number) are examined. If it is, it is responsible for changing the recommender's status from GM membership status to SM membership status and generating SM member code.
  • the main server for this function is the WEB server 411, WAP server 412, the point calculation unit 414, the point accumulator 416, the member status change unit 418 and a database for storing the related information ( 419).
  • the web server 411 providing information on access through a web browser and a transport protocol, and the WAP server 412 operating a WAP-type wireless Internet web browser such as a mobile communication terminal, a smartphone or a PDA terminal are provided to an online business. It provides a basis for users to connect.
  • the point calculator 414 calculates points generated according to the purchase of goods or services by a member (SM member or GM member).
  • the member status changing unit 418 changes the status of the member who recommended membership and Generate code
  • SM-A1 and GM-B4 when the recommenders GM-A1 and GM-B4 attracting a certain number of members are GM members, the statuses GM-A1 and GM-B4 are assigned to SM members.
  • SM-A1 and SM-B4) are changed to generate SM member (SM-A1 and SM-B4) codes corresponding to the status of SM members.
  • conventional GM member (GM-A1, GM-B4) codes are retained.
  • the changed SM membership status means that you are qualified to form an independent new household, and the generated SM membership code corresponds to the address where points are accumulated. Even if the recommender's status is changed and a new SM member code is assigned, the GM member code generated when the recommender was a conventional GM member is not destroyed.
  • the recommender is an SM member
  • the SM member status and SM member code have already been given, and the member status change unit 418 does not need to newly change the status or generate a code.
  • the point earning unit 416 accumulates the points calculated by the point calculating unit 414 as the SM member code located at the top of the household on which the GM member code held by the member who purchased the goods or services is dependent.
  • a description with reference to FIGS. 11 and 12 is as follows. For example, if the member who purchased the goods or services is a GM-B3 member of FIG. 12, the point earning unit 416 accumulates points with the SM member code of the SM-A1 member to which the GM member code is dependent.
  • the case where the member who purchased the goods or services is an SM-A1 member is as follows.
  • the member who purchased the goods or services is a SM-A1 member, he / she has the conventional GM member code even after the status change to SM member.
  • the GM member code previously held has priority over the newly assigned SM member code, and the point accumulating unit 416 assigns points corresponding to the goods or services purchased by the SM-A1 member.
  • -A1) is credited to the SM member code of the subordinate SM-X member.
  • the database 419 is a device that stores various kinds of information necessary to drive the electronic commerce system.
  • the information stored in the database includes personal information including information such as the recommender's ID, payment processing information on purchase of goods from online companies, point accumulation information, approval information for membership authentication and payment approval, and stratified information among members. have. Details thereof belong to the technical scope of those skilled in the art, and a detailed description thereof will be omitted.
  • the information disclosure department (not shown) outputs the points accumulated in the SM member code to the SM member having the corresponding SM member code, and outputs the points for each product or service that the buyer wants to purchase to all buyers.
  • Item information stored in the information disclosure and the corresponding points or service information and the corresponding points are provided to the buyer through a computer monitor, a liquid crystal screen of a mobile phone, etc. as an image screen and letters (letters, numbers, etc.).
  • the electronic commerce method using points according to the membership grade online may be implemented by a computer-readable recording medium.
  • the member registration step (S10) for receiving member registration data including personal information of the nonmember connected through the wired / wireless communication network and the recommender ID for recommending the nonmember, and the membership of the GM member for the member registered at the membership registration step Granting status, generating GM member code, and substituting GM member status and GM member code to recommender's status and code and SM member's status and code belonging to recommender (S20) and If the number of members in the membership counting step (S30) and the number of members checking step that checks whether the number of members having the GM member code subordinate to the recommender and the number of members already established match with the number of members, the status is SM member Change the membership status to create a new SM member code, separate it into an independent household, and maintain the existing GM member code held by the recommender himself.
  • the program code or command included in the recording medium enables the electronic commerce method using the points according to the membership grade online.
  • the goods or services with the SM member code existing on the top of the household to which the GM member code which he or she previously held depends It may include a program code or instructions for executing a step for earning points for.
  • the recording medium may include a program code or instructions for performing the step of extinguishing the points of the SM member to a certain amount or a certain ratio. Point extinction may occur for a certain period of time (eg, the predetermined accumulation period described above).
  • Examples of such recording media include floppy disks, hard disks, magnetic reel tapes, optical disks (CDs, DCDs, Blu-ray disks, etc.), semiconductor memories (RAM, ROM, EEPROM, USB memory, CF memory, SD memory, etc.). Etc.
  • the recording medium is not limited to the above-listed media, and may be recorded and stored as electronic data, and may be of any kind if it can be read by a computer.
  • the present invention has been described for the electronic commerce method, the system and the recording medium using the points according to the membership grade on-line, the present invention can also be utilized on a general offline. It is preferable that members (ie SM members and GM members) with member contracts or offline members recognize member cards connected to the main server when purchasing goods or services to authenticate members and accumulate points. In this case, the points accumulated in the SM membership code can be used to purchase goods or services offline. Of course, points accumulated in the member as much as the points used are deducted.

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Abstract

L'invention concerne un procédé de commerce électronique, un système, et un support d'enregistrement, et plus particulièrement un procédé de commerce électronique utilisant des points de membres en fonction de notes de membres grades déterminés par les positions et les codes de membres notés GM et de membres notés SM sur le Web, un système de commerce électronique et un support d'enregistrement lisible par un ordinateur. Selon l'invention, le procédé de commerce électronique, le système de commerce électronique, et le support d'enregistrement lisible par un ordinateur permettent d'améliorer les relations entre les membres et offrent aux membres qui ont attirés de nouveaux membres des incitations élevées, ce qui permet d'augmenter le nombre de membres à niveau élevé de fidélité et donc de dynamiser des sociétés sur le Web.
PCT/KR2010/000308 2008-01-28 2010-01-18 Procédé de commerce électronique utilisant des points de membres économisés en fonction de notes de membres sur le web, système et support d'enregistrement WO2010085071A2 (fr)

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JP2011546217A JP2012515953A (ja) 2009-01-20 2010-01-18 オンライン上における会員等級に従うポイントを用いた電子商取引方法、そのシステム及び記録媒体

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KR20080008387 2008-01-28
KR1020090004648A KR20090082857A (ko) 2008-01-28 2009-01-20 온라인 상에서 회원 등급에 따른 포인트를 이용한 전자상거래방법, 그 시스템 및 기록매체
KR10-2009-0004648 2009-01-20

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KR20160123874A (ko) 2015-04-17 2016-10-26 전창익 인연나눔 마일리지 제공 시스템 및 그 운용방법
KR20160144796A (ko) 2015-06-09 2016-12-19 전창익 인정실천 마일리지 제공 시스템 및 그 운용방법

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KR20030067272A (ko) * 2002-02-07 2003-08-14 이의만 온라인 회원제 단계별 캐쉬백 서비스 시스템 및 방법
KR20050112366A (ko) * 2004-05-25 2005-11-30 송용준 통합 회원제 마케팅 관리 방법 및 그 시스템
KR20060107069A (ko) * 2005-04-07 2006-10-13 김은희 휴대폰을 이용한 계층별 회원 모집방법

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