WO2010011069A3 - 광고주 후원 광고 콘텐츠 운영 시스템과 방법 - Google Patents

광고주 후원 광고 콘텐츠 운영 시스템과 방법 Download PDF

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Publication number
WO2010011069A3
WO2010011069A3 PCT/KR2009/004015 KR2009004015W WO2010011069A3 WO 2010011069 A3 WO2010011069 A3 WO 2010011069A3 KR 2009004015 W KR2009004015 W KR 2009004015W WO 2010011069 A3 WO2010011069 A3 WO 2010011069A3
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WO
WIPO (PCT)
Prior art keywords
sccs
display
scc
user
multimedia content
Prior art date
Application number
PCT/KR2009/004015
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English (en)
French (fr)
Other versions
WO2010011069A2 (ko
Inventor
차윤화
정준용
Original Assignee
Cha Yoon Hwa
Chung Jun-Yong
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Cha Yoon Hwa, Chung Jun-Yong filed Critical Cha Yoon Hwa
Publication of WO2010011069A2 publication Critical patent/WO2010011069A2/ko
Publication of WO2010011069A3 publication Critical patent/WO2010011069A3/ko

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

본 발명은 광고주가 후원하는 광고 콘텐츠(SCC: Sponsored Commercial Contents)를 이용자에게 노출시키는 시스템 및 방법에 관한 것으로, 광고머니가 설정된 SCC를 저장하고 저장된 SCC의 광고노출 조건을 등록, 변경, 또는 갱신(update)하며 이용자로부터 멀티미디어 콘텐츠 요청이 감지되면 상기 광고노출 조건에 부합(match)하는 SCC를 검색하고 검색된 SCC 중에서 광고주간 경쟁을 통하여 상기 이용자에게 노출될 SCC와 광고노출 순서 및/또는 광고노출 타임 슬롯을 정하는 SCC 운영 시스템 및 방법에 대한 발명이다. 본 발명에 따른 SCC 운영 시스템은 SCC를 제공하고 SCC의 광고노출에 대하여 해당 SCC에 설정된 광고머니를 지급하는 하나 이상의 광고주, 멀티미디어 콘텐츠를 요청하고 상기 멀티미디어 콘텐츠의 이용에 대하여 SCC의 노출을 허용하는 이용자, 상기 이용자의 요청에 부응하여 상기 요청된 멀티미디어 콘텐츠를 제공하는 콘텐츠 제공자(CP: Contents Provider), 및 상기 광고주의 SCC에 대하여 광고주간 경쟁으로 상기 이용자에게 노출될 SCC를 선정하는 SCC 광고노출 선정 수단을 포함하여 이루어지는 것을 특징으로 한다. 따라서 본 발명에 따른 SCC 운영 시스템 및 방법은 멀티미디어 콘텐츠 제공자(CP)에게 광고머니가 설정된 광고의 노출을 통한 새로운 수익모델을 제공하고, 그와 같은 광고노출에 대하여 광고주간 경쟁을 유도하여 광고수익을 증대시킬 수 있는 효과가 있다.
PCT/KR2009/004015 2008-07-22 2009-07-21 광고주 후원 광고 콘텐츠 운영 시스템과 방법 WO2010011069A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0070932 2008-07-22
KR1020080070932A KR20100010090A (ko) 2008-07-22 2008-07-22 광고주 후원 광고 콘텐츠 운영 시스템과 방법

Publications (2)

Publication Number Publication Date
WO2010011069A2 WO2010011069A2 (ko) 2010-01-28
WO2010011069A3 true WO2010011069A3 (ko) 2010-05-27

Family

ID=41570719

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004015 WO2010011069A2 (ko) 2008-07-22 2009-07-21 광고주 후원 광고 콘텐츠 운영 시스템과 방법

Country Status (2)

Country Link
KR (1) KR20100010090A (ko)
WO (1) WO2010011069A2 (ko)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102198253B1 (ko) * 2018-10-15 2021-01-04 박정길 크리에이터-광고주-후원자 상생 플랫폼 시스템

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036938A (ko) * 2000-04-01 2000-07-05 이종명 인터넷 방송 시스템 및 인터넷 방송의 광고 방법
KR20030007682A (ko) * 2000-05-26 2003-01-23 톰슨 라이센싱 소시에떼 아노님 인터넷 멀티미디어 광고 삽입 구조
KR20040065275A (ko) * 2001-12-14 2004-07-21 코닌클리케 필립스 일렉트로닉스 엔.브이. 텔레비전에서의 광고 방송들의 선택
KR20070088537A (ko) * 2005-05-20 2007-08-29 스티븐 클로프 디지털 광고 시스템

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036938A (ko) * 2000-04-01 2000-07-05 이종명 인터넷 방송 시스템 및 인터넷 방송의 광고 방법
KR20030007682A (ko) * 2000-05-26 2003-01-23 톰슨 라이센싱 소시에떼 아노님 인터넷 멀티미디어 광고 삽입 구조
KR20040065275A (ko) * 2001-12-14 2004-07-21 코닌클리케 필립스 일렉트로닉스 엔.브이. 텔레비전에서의 광고 방송들의 선택
KR20070088537A (ko) * 2005-05-20 2007-08-29 스티븐 클로프 디지털 광고 시스템

Also Published As

Publication number Publication date
WO2010011069A2 (ko) 2010-01-28
KR20100010090A (ko) 2010-02-01

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