WO2009000187A1 - Terminal et procédé servant à pousser un contenu multimédia vers un terminal sur la base d'un message multimédia - Google Patents

Terminal et procédé servant à pousser un contenu multimédia vers un terminal sur la base d'un message multimédia Download PDF

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Publication number
WO2009000187A1
WO2009000187A1 PCT/CN2008/071231 CN2008071231W WO2009000187A1 WO 2009000187 A1 WO2009000187 A1 WO 2009000187A1 CN 2008071231 W CN2008071231 W CN 2008071231W WO 2009000187 A1 WO2009000187 A1 WO 2009000187A1
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WO
WIPO (PCT)
Prior art keywords
multimedia
multimedia message
message
content
terminal
Prior art date
Application number
PCT/CN2008/071231
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English (en)
Chinese (zh)
Inventor
Yi Liu
Chen Lu
Xufa Wang
Original Assignee
Zte Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zte Corporation filed Critical Zte Corporation
Publication of WO2009000187A1 publication Critical patent/WO2009000187A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W28/00—Network traffic management; Network resource management
    • H04W28/16—Central resource management; Negotiation of resources or communication parameters, e.g. negotiating bandwidth or QoS [Quality of Service]
    • H04W28/18—Negotiating wireless communication parameters
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

Definitions

  • the invention relates to a method for pushing multimedia content to a mobile terminal based on MMS (Multimedia Message Service) service, in particular to a mobile network for pushing multimedia content to wireless mobile terminals such as WCDMA, GSM, CDMA, TDSCDMA, etc. method.
  • MMS Multimedia Message Service
  • multimedia messaging is no stranger to a wide range of mobile terminal users.
  • multimedia message can contain not only text information, but also various media information such as images, sounds, audio, and video.
  • the application of multimedia messages can be divided into three categories according to different communication entities:
  • Mobile terminal to mobile terminal This is the most common way of multimedia messaging applications.
  • Mobile terminal to network application The user sends a multimedia message to a network application through the mobile terminal.
  • the multimedia service can also be initiated by an application of the network, the application system sends the multimedia message to the mobile terminal, and the network application acts as an external value-added application of the multimedia center.
  • the MMS service is similar to the SMS service in the service performance of the user, the actual implementation method uses the WAP processing flow, and the receiving mobile terminal actively takes the information from the MMSC (Multimedia Message Service Center), similar to WAP browsing or downloading method.
  • MMSC Multimedia Message Service Center
  • network to The MMS of the mobile terminal can only be opened and played by the MMS on the terminal, and the pushed multimedia content cannot be actively displayed to the user in an advertisement-like manner. Therefore, the prior art needs to be improved and developed.
  • the technical problem to be solved by the present invention is to provide a method for pushing multimedia content to a terminal based on a multimedia message, and using the characteristics of text, audio, video and other attachments in the MMS, according to the agreed protocol, proposing to push to the mobile terminal through the MMS A solution for multimedia content.
  • the present invention provides a method for pushing multimedia content to a terminal based on a multimedia message, including:
  • the multimedia message center identifies and encapsulates the multimedia message to be pushed, and inserts the multimedia content into the page of the MMS to be sent according to the MMS format, and generates a description file encapsulated in the multimedia message;
  • the multimedia message center After reaching the specified multimedia message update time, the multimedia message center starts to push the multimedia message to the terminal that needs to receive the multimedia message.
  • the above method may also have the following features:
  • the method is implemented by using a radio bearer network supporting a multimedia message MMS service, a WAP gateway, and a multimedia message center.
  • the multimedia message center obtains multimedia content information from a WAP server and/or an external server of the operator, as a multimedia message to be pushed.
  • Content the terminal is a mobile terminal.
  • the above method may also have the following features:
  • the description file includes one or more of the following play explicit parameters: a display position for determining a play position of the multimedia message on the terminal screen; a display time for defining a play time of the multimedia message, the display When the time is greater than the playing time of the multimedia content, the terminal automatically repeats playing; and the transparency is used to determine whether to perform transparent display;
  • the terminal After receiving the multimedia message, the terminal acquires and parses the content of the description file from the multimedia message, and displays the multimedia content in the multimedia message during playback according to the play display parameter in the description file.
  • the above method may also have the following features:
  • the multimedia message center further performs setting of a distribution policy, including a time interval unit of multimedia message update, and the multimedia message center maintains the same multimedia content in the multimedia message within the time interval unit when pushing the multimedia message.
  • the above method may also have the following features:
  • the multimedia message center sends the multimedia content to the terminal through a set of concatenated multimedia messages, where the description file of the multimedia message includes concatenation
  • the concatenation parameter includes at least identifier and sequence information of each concatenated multimedia message.
  • the above method may also have the following features:
  • the serial connection parameter in the description file includes a serial number, a serial number, and a serial identifier.
  • the serial number is filled in the description file.
  • the number of concatenations and the concatenation identifier must ensure that the concatenation identifier of the updated multimedia message is different from the previous one. If there is no concatenation, the concatenation identifier indicating that there is no concatenation is filled in;
  • the terminal When the terminal receives a multimedia message different from the last concatenation identifier or a multimedia message without concatenation, it considers that the multimedia message is updated, discards the original multimedia message, and displays a new multimedia message; if the same concatenated identifier is received The same multimedia message is used to determine whether the serial serial number is included in the received multimedia message. If it is included, the received multimedia message is discarded. If not included, the received serialized multimedia is received according to the serial serial number. Messages are sorted and played.
  • the above method may also have the following features:
  • the description file serves as an attachment to the multimedia message.
  • the above method may also have the following features:
  • the description file further includes display content parameters, and the multimedia content to be displayed is divided into one or more of the following categories, and each display content has a corresponding playback processing mode at the terminal:
  • the content includes a video
  • the terminal displays a video when playing
  • a second video class the content includes a video and a URL
  • the terminal displays a video during playback, and the user selects an area of the multimedia content to open a webpage corresponding to the URL after clicking
  • the third video class includes a video and a text, and the terminal displays a video when the terminal plays, and the user selects the area of the multimedia content to open the text after clicking
  • the first picture class the content includes a picture
  • the terminal displays the picture when playing
  • the second picture class includes a picture and a URL, and the terminal displays a picture when playing, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL;
  • the content includes a picture and a text
  • the terminal displays a picture when playing, and the user selects an area of the multimedia content to open the text after clicking;
  • the first picture is added with an audio class
  • the content includes a picture and an audio
  • the terminal plays Display pictures and audio;
  • the second picture is added with an audio class, and the content includes a picture, an audio, and a URL.
  • the terminal plays, the picture and the audio are displayed.
  • the page corresponding to the URL is opened, and the third picture is added with an audio class, and the content includes the picture.
  • Audio and text the terminal displays a picture and text when playing, and the area where the user selects the multimedia content clicks to open the text therein.
  • the above method may also have the following features:
  • the terminal After successfully receiving the multimedia message, the terminal first detects whether the description of the description file matches the multimedia content of the corresponding page, and if the content does not match, discards the page advertisement, and if they match, according to the specification of the description file, Multimedia messages are played.
  • the above method may also have the following features:
  • the multimedia message center pushes the multimedia message, first sends a notification message, that is, a notification message, and identifies a type of the multimedia message to be pushed by assigning a message type message class in the notification message, and identifying the type of the multimedia message to be pushed.
  • the notification message is sent to the terminal, and the terminal is notified to receive the multimedia message.
  • the terminal After receiving the notification message, if the terminal determines that the value of the Message class information element is equal to the identifier of the multimedia message type, the terminal immediately follows the immediate receiving mode regardless of whether it is set to "receive immediately" or “delayed reception".
  • the multimedia message center requests to download the multimedia message and start receiving.
  • the terminal further performs multimedia message play parameter setting, and the play parameter setting includes one or more of the following:
  • the multimedia message sound is turned on, if the user selects "Yes”, the sound is normally broadcasted when the audio video message is played, and if the user selects "No", the audio video message is muted when playing the audio video message;
  • the above method may also have the following features:
  • the multimedia content is an advertisement
  • the multimedia message is an advertisement message in a multimedia message format
  • the multimedia identifier is an advertisement identifier
  • the present invention also provides a method for a terminal to receive and play a multimedia message.
  • the terminal receives the multimedia message including the pushed multimedia content
  • the terminal acquires and parses out the multimedia message from the multimedia message. Depicting a play parameter of the file, playing the multimedia content according to the description parameter when playing the multimedia message.
  • the above method may also have the following features:
  • the description file parsed by the terminal includes a concatenation parameter, and the concatenation parameter includes at least a concatenation sequence number and a concatenation identifier.
  • the received concatenation identifier is different from the last received concatenation identifier or indicates that there is no concatenated concatenation identifier, it is considered to be a multimedia message update, and the original multimedia message is discarded;
  • the received tandem identifier is the same as the last received tandem identifier, it is determined whether the serial serial number is included in the received multimedia message, and if it is included, the received multimedia message is discarded, and if not, if not included , then the received concatenated multimedia messages are sorted according to the serial serial number.
  • the above method may also have the following features:
  • the terminal displays the multimedia content in the multimedia message according to the play display parameter during play, and the play display parameter includes one of the following parameters or a plurality of display positions for determining a play position of the multimedia message on the terminal screen; a display time for defining a play time of the multimedia message, wherein the display time is greater than the play time of the multimedia content, the terminal automatically repeats playing; and the transparency Used to determine whether to display transparently.
  • the above method may also have the following features:
  • the description file parsed by the terminal includes a display content parameter, and the terminal detects whether the description of the description file matches the multimedia content of the corresponding page, and if the content does not match, the page advertisement is discarded, and if it matches, according to the description file.
  • the content includes a video
  • the terminal displays a video when playing
  • the second video class includes a video and a URL, and the terminal displays a video during playback, and the user selects an area of the multimedia content to open a webpage corresponding to the URL after clicking;
  • the third video class includes a video and a text, and the terminal displays a video when the terminal plays, and the user selects the area of the multimedia content to open the text after clicking;
  • the first picture class the content includes a picture, and the terminal displays the picture when playing;
  • the second picture class includes a picture and a URL, and the terminal displays a picture when playing, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL;
  • the content includes a picture and a text
  • the terminal displays a picture when playing, and the user selects an area of the multimedia content to open the text after clicking;
  • the first picture is added with an audio class
  • the content includes a picture and an audio
  • the terminal plays Display pictures and audio;
  • the second picture is added with an audio class, and the content includes a picture, an audio, and a URL.
  • the terminal plays, the picture and the audio are displayed.
  • the page corresponding to the URL is opened, and the third picture is added with an audio class, and the content includes the picture.
  • Audio and text the terminal displays a picture and text when playing, and the area where the user selects the multimedia content clicks to open the text therein.
  • the terminal is a mobile terminal, and the terminal first receives the notification message of the multimedia message, and determines whether the identifier of the multimedia content is included, and if yes, requests the multimedia message center to download the multimedia according to an immediate receiving manner. The message starts to receive.
  • the above method may also have the following features:
  • the multimedia content is an advertisement
  • the multimedia message is an advertisement message
  • the present invention further provides a terminal supporting a multimedia message service, comprising a receiving unit, a parsing unit and a playing unit connected in sequence, wherein:
  • the receiving unit is configured to receive the multimedia message that includes the pushed multimedia content and send the parsing unit;
  • the parsing unit is configured to acquire and parse a play parameter of the description file from the multimedia message, and send the play parameter to the play unit;
  • the playing unit is configured to play the multimedia content according to the description parameter when playing the multimedia message.
  • the above terminal may also have the following features:
  • the description file parsed by the parsing unit includes a concatenation parameter, the concatenation parameter includes at least a concatenation sequence number and a concatenation identifier, and the parsing unit performs the following processing according to the concatenation parameter:
  • the received concatenation identifier is different from the last received concatenation identifier or indicates that there is no concatenated concatenation identifier, it is considered to be a multimedia message update, and the original multimedia message is discarded;
  • the received tandem identifier is the same as the last received tandem identifier, it is determined whether the serial serial number is included in the received multimedia message, and if it is included, the received multimedia message is discarded, and if not, if not included , then the received concatenated multimedia messages are sorted according to the serial serial number.
  • the above terminal may also have the following features:
  • the description file parsed by the parsing unit includes a play display parameter, where the play display parameter includes one or more of the following parameters: a display position, used to determine a play position of the multimedia message on the terminal screen; For defining a play time of the multimedia message, the display When the time is greater than the playing time of the multimedia content, the terminal automatically repeats playing; and the transparency is used to determine whether to perform transparent display;
  • the playing unit displays the multimedia content in the multimedia message according to the play display parameter during playback.
  • the above terminal may also have the following features:
  • the description file parsed by the parsing unit includes display content parameters, and the multimedia content to be displayed by the display content parameter is divided into one or more of the following categories:
  • the first picture plus audio class the content includes pictures and audio;
  • the second picture is added to the audio class, and the content includes pictures, audio, and URL;
  • the third picture is added to the audio class, and the content includes pictures, audio and text;
  • the parsing unit detects whether the display content parameter matches the multimedia content of the corresponding page, and if the content does not match, the page advertisement is discarded, and if it matches, it is sent to the playing unit;
  • the playback processing method corresponding to each display content by the playing unit is as follows:
  • the video is displayed during playback
  • the video is displayed during playback, and the area where the user selects the multimedia content is clicked to open the webpage corresponding to the URL;
  • the video is displayed during playback, and the area where the user selects the multimedia content is clicked to open the text therein;
  • the picture is displayed during playback
  • the picture is displayed during playback, and the area where the user selects the multimedia content is clicked. Open the web page corresponding to the URL;
  • the picture is displayed during playback, and the area where the user selects the multimedia content is clicked to open the text therein;
  • the third picture is added with an audio class, and the picture and text are displayed during playback, and the area where the user selects the multimedia content clicks to open the text therein.
  • the above terminal may also have the following features:
  • the playing unit is further configured to set one or more of the following parameters:
  • the multimedia message sound is turned on, if the user selects "Yes”, the sound is normally broadcasted when the audio video message is played, and if the user selects "No", the audio video message is muted when playing the audio video message;
  • the above terminal may also have the following features:
  • the multimedia content is an advertisement
  • the multimedia message is an advertisement message
  • the terminal is a mobile terminal.
  • the invention provides a method for pushing multimedia content to a mobile terminal based on an MMS service, and can actively display the pushed multimedia content to the user in an advertisement-like manner, and proposes a series of sending policies, and the multimedia information can be Classification, according to different users targeted transmission, enhance the promotion effect of multimedia content; increase the parameters of the terminal playback (such as playback position, time, etc.), enhance the user's viewing experience; ⁇ used in existing MMS
  • the push setting of the multimedia content identifier is set in the service, and the multimedia service can be expanded without major changes to the hardware. For operators, the implementation of this system is extremely low in operating costs and easy to use. BRIEF abstract
  • FIG. 1 is a structural block diagram of a service system according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of processing an advertisement MMS message by a mobile terminal according to an embodiment of the present invention.
  • the method for pushing an advertisement based on an MMS service to a mobile terminal has a service system structure as shown in FIG. 1 and includes the following components:
  • Radio bearer network There is no specific requirement for the radio network standard, as long as the radio bearer network supporting the MMS service can apply this scheme.
  • the radio bearer network may be a 2G/2.5G mobile network or a 3G mobile network.
  • Network standards can include GSM, WCDMA, TDSCDMA, CDMA ⁇ 0
  • WAP gateway There is no special requirement for WAP gateway, as long as it supports MMS service.
  • the MMSC is the core of the entire multimedia messaging system. It is mainly responsible for storing and processing messages entering and leaving the MMSC, and completing the transmission of multimedia messages composed of text, sound, pictures and other media formats on the network.
  • the MMSC can not only complete the service requirements of the mobile terminal to the mobile terminal, but also can transmit messages between the mobile terminal and the EMAIL system and the external value-added application system and generate corresponding billing information records.
  • the MMSC also needs to combine the advertisement information obtained through the WAP gateway into an MMS format according to an agreed format.
  • the mobile terminal supports the MMS function, and can display an advertisement message encapsulated according to the MMS format on the screen according to an agreed format.
  • the present invention is also applicable to other terminals that support MMS services.
  • the method for pushing an advertisement to a mobile terminal based on the MMS service includes:
  • the advertisement information pushed to the mobile terminal may come from the operator's WAP server, or may be from an external server such as an SP (service provider) or a CP (content provider) that has been authenticated by the operator.
  • the interface between the WAP server and the external server and the MMSC is not defined in this solution. As a private interface, it can be defined by itself.
  • the MMSC Based on the received advertisement information, the MMSC encapsulates the information into an advertisement message according to the format of the MMS.
  • the operator can update the advertisement information in units of a certain time interval (for example, daily) according to the policy. 4
  • the time for updating the advertisement content is 12: 00, then before 12: 00, the operator needs to deliver the advertisement message to be delivered to the MMSC according to the negotiated protocol, and the MMSC encapsulates the advertisement information according to the MMS format.
  • the operator can also classify the received advertisement messages into different advertisement MMS messages for different user identities (such as registration at the time of purchase, or according to the nature of the mobile terminal, such as student movement Terminals, elderly mobile terminals, business mobile terminals, etc.) are transmitted to achieve good advertising results.
  • user identities such as registration at the time of purchase, or according to the nature of the mobile terminal, such as student movement Terminals, elderly mobile terminals, business mobile terminals, etc.
  • the MMSC is responsible for encapsulating the classified advertisement messages in the MMS format.
  • a notification message sent by the MMSC to the mobile terminal is used to send an identifier of the advertisement MMS, and the message used is: MM1—notification. Ind.
  • the MMSC needs to assign a value to the Message class information element in the MM1_notification.ind message, defining the identity as an advertisement message.
  • the advertising message identity value can be defined as follows: MMS. advertisement After receiving the MM1_notification.ind message, the mobile terminal first determines the message class information element. If the value of the field is equal to MMS.advertisement, the mobile terminal knows that the MMS is an advertisement message, and does not prompt the user to receive a new message. MMS, processed according to advertising messages. The multimedia content encapsulated in the MMS format is automatically obtained from the MMSC without requiring the user to confirm the reception.
  • Pushed advertising messages are generally images (including images, videos, etc.), audio and text descriptions, including URL (Uniform Resource Locator) connections. And every page of MMS can be inserted: text, pictures, audio, video and attachments. By using the characteristics of the MMS itself and the description file containing the playback parameters, the mobile terminal can play the advertisement message as required.
  • the description file may be in the format of XML, TXT, etc.
  • the description file format is not limited to the scope of the claimed invention. As long as the two sides define the format, the description file needs to have a specific description of the advertisement content of each page.
  • the index corresponds to the number of pages of the MMS.
  • the description file mainly includes the following contents:
  • Display content can be divided into the following types of combined display:
  • PICTURE + URL image type advertisement display picture during playback, user selects the advertisement area and activates BROWER ( ) to open the webpage corresponding to the URL, view details
  • PICTURE + TEXT image ads display images during playback, users select the ad area to open TEXT in MMS, view details
  • Display location It is used to determine the playback position of the advertisement message on the screen of the mobile terminal. According to the conventional practice, when developing an advertisement message of a mobile terminal, it is necessary to first understand that the capability letter of the mobile terminal may not be able to design for each mobile terminal. Therefore, for this parameter, the mobile terminal can make a tradeoff according to its own situation. If the display location definition is unreasonable, the mobile terminal can determine the display location according to the situation.
  • Transparency For mobile terminals that support transparent display, you can choose whether to display transparently according to the item. If the mobile terminal does not support translucent display, the mobile terminal ignores the parameter.
  • Display time Defines the playback time of a page advertisement message in MMS. If the time is greater than the playback time of the audio or video in the page advertisement, it will automatically repeat.
  • the above parameters can be set so that the advertisement can be played automatically, and the normal use of the user can be prevented during playback by setting such as display position and transparency.
  • Cascading parameters In this embodiment, when an operator pushes an advertisement, it maintains a period of time. For the same advertisement content, if a page of advertisements exceeds the number of pages supported by the mobile terminal, it is sent to the terminal through a set of serial MMSs. These will be played when the terminal receives it.
  • the concatenation parameters here include a concatenated identifier (which can define OxFF for no concatenation), a concatenation number, and a concatenation sequence number. The purpose of this parameter is to use this method to push an advertisement message when the number of pages of the MMS advertisement message sent exceeds the number of MMS pages supported by the mobile terminal. For each MMS advertisement message, there is no difference.
  • the mobile terminal After receiving the MMS advertisement message with the serial identifier, the mobile terminal needs to display the advertisement message in sequence according to the serial number, but does not require the mobile terminal to receive all the strings. After the advertisement message is received, the display is started, and a part of the display portion can be received.
  • the MMSC updates the advertisement message, if there is a concatenation, it must ensure that the concatenation identifier of the updated advertisement message is different from the previous one, and if there is no concatenation, fill in 0xFF.
  • the mobile terminal receives an advertisement message different from the last concatenation identifier or an advertisement message without concatenation, it is considered that the advertisement message is updated, and the original advertisement message is discarded, and a new advertisement message is displayed.
  • the MMSC side After the new advertisement message is constructed, and after the new advertisement message update time is reached, the MMSC side starts to push the advertisement message to the mobile terminal that needs the advertisement message.
  • the mobile terminal When the mobile terminal receives the MM1_notification.ind message, if the value of the Message class information element is equal to MMS.advertisement, the mobile terminal starts receiving immediately according to the immediate receiving mode regardless of whether it is set to "receive immediately” or “delayed reception”. Advertising MMS messages.
  • the advertisement message is played as specified in the description file.
  • the location of the description file as an attachment can be attached to the first page of the MMS by default, which can be defined by itself.
  • the mobile terminal should provide some configuration related to the advertising message, such as:
  • Whether the ad message sound is on If the user selects "Yes”, the sound is normally played when the audio video message is played, and if the user selects "No", the audio video message is muted when it is played.
  • the present invention utilizes the MMS service, which is very mature in the current technology, and provides a method for the operator to push the advertisement message.
  • the method for pushing an advertisement message based on the MMS service in this embodiment can be described in two ways in the specific process: a processing flow on the MMSC side and a processing flow on the mobile terminal side.
  • the processing flow from the MMSC side is as follows:
  • Step A The operator system obtains advertising resources from different channels, including promotion of its own business, certified SP, CP, and paid commercials;
  • the relevant departments of the operators must also review the format and size of the advertisement messages, so as to ensure that the mobile terminals can be normally transmitted to the mobile terminal through the MMS, so that the mobile terminal can display the advertisement messages normally.
  • the operator can also classify the advertisement messages to form different types of advertisement messages. After finishing the arrangement, the interface is transmitted to the MMSC according to the negotiated format through the interface, and the old advertisement message is replaced.
  • Step B The MMSC receives the updated advertisement message, and encodes the advertisement message according to the MMS coding format (generally an advertisement)
  • the message uses one page of the MMS, and automatically generates a description file according to the content of the advertisement message, and encapsulates the advertisement message into MMS format together; for the format of the description file, the user can define it by himself, and here is merely an example, if an advertisement MMS is attached There are 2 advertisements, one is VIDEO advertisement, the other is picture plus audio advertisement, then the description file is as follows:
  • Transparent >50 ⁇ / Transparent ⁇ Transparent display, 50 means semi-transparent, 0 means opaque
  • the MMSC makes a mistake in the process of constructing the advertising MMS, such as because of the size, format, etc. of the advertising message, it is necessary to give the operator a prompt message.
  • Step C If the specified advertisement update time is reached, the MMSC replaces the old advertisement message and starts to push the new MMS format package advertisement message to the user.
  • the policy operators here can flexibly grasp that the shorter the period of advertisement update push, the greater the load on the MMSC, so it is necessary to balance the timeliness of advertising and the impact on the MMSC load. If the operator has adopted a strategy for classified advertisements, the MMSC needs to be able to obtain a list of classified mobile terminal numbers, thereby pushing different advertisement MMS messages to different user groups.
  • the MM1_notification.ind message is sent first, and the Message class information element in the message needs to be assigned MMS.advertisement.
  • Other processes are no different from ordinary MMS. That is, after the terminal recognizes the identifier in the MM1_contact.ind message, it requests the MMSC to download the advertisement message, and the MMSC sends an advertisement message to the user after receiving the download request of the terminal.
  • Step 1 After receiving the MM1_notification.ind message, the mobile terminal first determines whether the message class information element of the message is equal to the MMS. If the advertisement is not equal, it is processed according to the normal MMS, and ends. If the MMS.advertisement is equal to the advertisement message, no message will be provided to the user, go to step 2.
  • Step 2 The mobile terminal requests the MMSC to download the advertisement MMS message and starts receiving. Even if the mobile terminal is set to "delayed reception", the mobile terminal also immediately receives the advertisement MMS message. If the reception fails, the mobile terminal can repeatedly receive N times at a certain time. If the N times fail, the mobile terminal abandons the advertisement message, the process ends, and the mobile terminal continues to play the last received advertisement message. After the advertisement message is successfully received, proceed to step 3.
  • Step 3 The mobile terminal acquires and parses the content of the description file from the received MMS advertisement message. First, it is determined whether the advertisement message is a concatenated advertisement message. If it is not a concatenated advertisement message, directly replace the original advertisement message and proceed to step 5. If it is a concatenated advertisement message, proceed to step four.
  • Step 4 For the concatenated advertisement message, first determine whether the identifier of the concatenated advertisement message is the same as the advertisement message of the previous period. If the same description is the concatenation advertisement message of the same group, continue to judge the concatenation of the advertisement message. Whether the serial number is already included in the received advertisement message, if it is already included, discarding the message, and continuing to play the received concatenation advertisement message, the process ends. If the serial serial number is not included in the received concatenation advertisement message, the concatenated advertisement messages that have been received are sorted according to the serial serial number, and the process proceeds to step 5.
  • the description is a new concatenation advertisement message. Discard the original concatenation advertisement message and start displaying the newly received concatenation advertisement message. Go to step 5. What needs to be explained here is that since each advertisement message is a page that independently occupies the MMS, it is not required to display all the concatenated advertisement messages after receiving them, and a part of the display portion can be received.
  • Step 5 Start the playback of the advertisement message as described in the description file.
  • the mobile terminal needs to have the ability to determine the correct URL format. For invalid URLs, the mobile terminal can directly discard it without calling the WAP application. If the user sets "when the advertisement message contains a URL, the user clicks not to perform the connection" on the mobile terminal side, when the user clicks on the advertisement message, the URL connection is directly displayed in the form of text without calling the WAP application.
  • the mobile terminal will repeatedly play the received advertisement message before the next new advertisement message arrives.
  • the invention provides a push setting of multimedia content, such as an advertisement message, based on the existing MMS service based on the method of pushing the advertisement to the mobile terminal by the MMS service, and can realize the expansion of the advertisement service without making major changes to the hardware, for the operator to come Said that the realization of this system, its operating costs are extremely low, and easy to use.
  • a method for pushing multimedia content to a mobile terminal based on an MMS service can actively display the pushed multimedia content to the user in an advertisement-like manner, and proposes a series of transmission strategies, which can be on the network side.
  • Classification of multimedia information, targeted by different users Sending, enhancing the promotion effect of multimedia content; increasing the parameters of the terminal playing (such as playing position, time, etc.), enhancing the viewing experience of the user; ⁇ setting the push setting of the multimedia content identifier in the existing MMS service,
  • the expansion of the multimedia service can be realized without major changes to the hardware. For the operator, the operating cost of the system is extremely low and convenient to use.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé servant à pousser un contenu multimédia vers un terminal sur la base d'un message multimédia qui implique que les messages multimédias devant être poussés sont identifiés et encapsulés dans un centre de message multimédia, le contenu multimédia est inséré dans des pages MMS devant être transmises pendant l'encapsulation selon le format du MMS et un fichier de description est généré et encapsulé dans un message multimédia, et le centre de message multimédia commence à pousser les messages multimédias vers le terminal qui a besoin de recevoir les messages multimédias après la période prédéterminée qui sert à mettre à jour le message multimédia. Un terminal et un procédé servent à recevoir et à lire un message multimédia dans celui-ci, et le procédé implique que lorsque le terminal reçoit les messages multimédias comprenant le contenu multimédia poussé, il acquiert et analyse des paramètres de lecture dans le fichier de description à partir du message multimédia, et le contenu multimédia dans les messages multimédias est lu en fonction des paramètres de description pendant que les messages multimédias sont lus.
PCT/CN2008/071231 2007-06-22 2008-06-06 Terminal et procédé servant à pousser un contenu multimédia vers un terminal sur la base d'un message multimédia WO2009000187A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200710075188.6 2007-06-22
CN200710075188.6A CN101330636B (zh) 2007-06-22 2007-06-22 一种基于mms业务向移动终端推送广告的实现方法

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WO2009000187A1 true WO2009000187A1 (fr) 2008-12-31

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WO (1) WO2009000187A1 (fr)

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KR101328731B1 (ko) * 2013-01-30 2013-11-20 에스케이플래닛 주식회사 영유아를 위한 인터랙션 서비스를 제공하는 장치 및 방법, 이를 이용한 시스템
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CN106534594A (zh) * 2016-10-27 2017-03-22 姚杰 一种智能终端通话前广告短视频铃声的推送方法
CN107679901B (zh) * 2017-09-27 2021-06-01 广州风尚传媒科技有限公司 一种互动大屏与移动端媒介资源投放方法和广告投放系统
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