WO2005062222A1 - Systeme fournissant des informations concernant des marchandises et systeme de gestion d'informations publicitaires - Google Patents

Systeme fournissant des informations concernant des marchandises et systeme de gestion d'informations publicitaires Download PDF

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Publication number
WO2005062222A1
WO2005062222A1 PCT/JP2004/019120 JP2004019120W WO2005062222A1 WO 2005062222 A1 WO2005062222 A1 WO 2005062222A1 JP 2004019120 W JP2004019120 W JP 2004019120W WO 2005062222 A1 WO2005062222 A1 WO 2005062222A1
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WO
WIPO (PCT)
Prior art keywords
information
advertisement
article
wireless tag
terminal
Prior art date
Application number
PCT/JP2004/019120
Other languages
English (en)
Japanese (ja)
Inventor
Kunihiro Yasui
Yasufumi Mase
Original Assignee
Brother Kogyo Kabushiki Kaisha
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2003426082A external-priority patent/JP2005182676A/ja
Priority claimed from JP2004021210A external-priority patent/JP2005215948A/ja
Priority claimed from JP2004020960A external-priority patent/JP2005215251A/ja
Application filed by Brother Kogyo Kabushiki Kaisha filed Critical Brother Kogyo Kabushiki Kaisha
Publication of WO2005062222A1 publication Critical patent/WO2005062222A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Article-related information providing system article-related information providing server, information terminal, advertisement information management system, advertisement information management server, and management terminal
  • the present invention relates to an article-related information providing system for providing detailed information on an article, such as an advertisement or a display of a shop window, an article-related information providing server, an information terminal of the article-related information providing system,
  • the present invention relates to an advertisement information management system, an advertisement information management server, a management terminal, and an information terminal of an advertisement information management system for providing detailed information of an advertisement such as a hanging advertisement upon a user's request.
  • the advertiser side determines the percentage of people who purchase the real thing or receive the service by looking at the advertisement being put out. Measured ⁇ Power The audience varies depending on the location of the advertisement, and it is very difficult to accurately analyze and verify the effectiveness of the advertisement.
  • Patent Document 1 a non-contact IC card that stores advertising information is attached to a poster, It describes a method for transmitting advertising information to portable information terminals in response to requests made to contactless IC cards.
  • Patent Document 2 discloses an information providing method in which a wireless tag is attached to an advertisement medium and information stored in response to a radio wave transmitted from a terminal device is transmitted as a reflected wave.
  • Patent Document 1 Japanese Patent Application Laid-Open No. 2002-72941
  • Patent Document 2 JP-A-2002-268593
  • the detailed information on the object such as the advertisement is stored in the wireless tag itself, and the wireless tag is attached to the advertisement medium. It is necessary to prepare a wireless tag equipped with a large-capacity storage device for storing detailed information in accordance with the advertising medium, etc., and an expensive wireless tag is required, leading to an increase in the cost of the advertising medium. There was a problem.
  • the conventional device has a configuration in which detailed information on an object such as an advertisement and a means for counting the number of accesses to the detailed information are stored in the wireless tag itself, and the wireless tag is attached to an advertisement medium. Since everything is stored in the wireless tag, when collecting the stored information or updating the stored information to verify the advertising effect of the advertising medium, the installation location of each advertising medium This requires not only a great deal of labor for collection or updating, but also the need for relatively expensive wireless tags.
  • the present invention has been made to solve the above-mentioned problem, and it is possible to minimize cost increase and provide article-related information so that detailed information of a target article can be easily obtained on the spot.
  • the purpose is to provide a system, an article-related information providing server, and an information terminal.
  • An advertising information management system and an advertising information management system that can easily respond to the collection and updating of information stored to verify the advertising effectiveness of advertising media and can be implemented using inexpensive wireless tags.
  • the purpose is to provide a server, management terminal, and information terminal.
  • the invention according to claim 1 includes a wireless tag provided at or near an article, an information terminal capable of reading information stored in the wireless tag, and an information terminal.
  • An article-related information providing system comprising: a terminal and an article-related information providing server connected via a network, wherein (1) the information terminal (1-1) transmits information stored in the wireless tag.
  • Reading means for reading for reading, (1-2) display means for displaying wireless tag information for specifying the wireless tag, and wireless means for selecting at least one wireless tag information from the wireless tag information displayed on the display means Tag information selecting means, and (1-3) an article-related information request for requesting the article-related information providing server for article-related information related to an article corresponding to the wireless tag information selected by the wireless tag information selecting means.
  • the article-related information providing server includes: (2-1) an article-related information storage unit storing article-related information corresponding to the wireless tag information of the wireless tag; and (2-2) the article transmitted from the information terminal.
  • wireless tag information for specifying the wireless tag is stored in the wireless tag, and the reading unit stores the wireless tag information in the wireless tag. Reading from a tag, the display means displays the radio tag information read by the reading means.
  • the information terminal requests the article-related information providing server for wireless tag information corresponding to the information read by the reading unit.
  • the display means displays the wireless tag information transmitted from the article-related information providing server in response to a request from the wireless tag information requesting means, and (3) the article
  • the related information providing server includes: (3-1) wireless tag information storage means storing wireless tag information for specifying the wireless tag; and (3-2) the wireless tag information.
  • Wireless tag information request receiving means for receiving a request by the wireless tag information request means; and (3-3) wireless tag information storage means for storing the wireless tag information corresponding to the wireless tag information request received by the wireless tag information request receiving means.
  • (3-4) wireless tag information transmitting means for transmitting the wireless tag information extracted by the wireless tag information extracting means to the information terminal.
  • the article is an advertisement medium
  • the article-related information requesting means is posted on the advertisement medium corresponding to the wireless tag information.
  • the information terminal includes: (1-1) the article-related information from the article-related information displayed on the display unit; Specifying means for specifying article-related information for which information content information is desired to be viewed, and (1-2) viewing mode setting means for setting a viewing mode for content information corresponding to the article-related information specified by the specifying means. And (1-3) a browsing mode setting information transmitting unit that requests the browsing mode setting information set by the browsing mode setting unit to the article-related information providing server, and (2) the article-related information providing The server comprises: (2-1) content information storage means for storing content information of article-related information corresponding to the wireless tag information; and (2-2) content corresponding to the transmitted article-related information. And (2-3) content information providing means for providing the content information in accordance with the viewing mode setting information received by the viewing mode setting information receiving means. It is characterized by having.
  • the article-related information providing system is a mode in which the browse mode setting force transmits the content information from the article-related information providing server to the information terminal and browses the information terminal.
  • the invention according to claim 7 is an article-related information providing server connected via a network to an information terminal capable of reading information stored in an article or a wireless tag provided near the article.
  • an article-related information storage unit storing article-related information corresponding to the wireless tag; and (2) receiving a request for the article-related information corresponding to the wireless tag transmitted from the information terminal.
  • an article-related information extracting means for extracting the article-related information corresponding to the article-related information request received by the article-related information request receiving means;
  • article-related information transmitting means for transmitting the article-related information extracted by the article-related information extracting means to the information terminal.
  • the advertisement information providing server comprises: (1) wireless tag information storage means for storing wireless tag information for specifying the wireless tag; and (2) the wireless terminal from the information terminal.
  • Wireless tag information request receiving means for receiving a request for wireless tag information; and (3) extracting wireless tag information corresponding to the wireless tag information request received by the wireless tag information request receiving means from the wireless tag information storage means.
  • the advertisement information providing server according to the invention according to claim 9, wherein the article is an advertisement medium, and the article-related information stored in the article-related information storage means is included in the wireless tag information. It is the corresponding advertisement information.
  • the advertisement information providing server comprises: (1) a content in which the content information of the advertisement information corresponding to the wireless tag information and the information on the browsing mode setting of the content information are stored.
  • Information storage means (2) a browsing mode setting information request receiving means for receiving the browsing mode setting information request transmitted from the information terminal; and (3) receiving the browsing mode setting information request.
  • a browsing mode setting extracting means for extracting information relating to a browsing mode setting of the content information corresponding to the advertisement information received by the means, and (4) a browsing mode setting extracted by the browsing mode setting extracting means.
  • a browsing mode setting information transmitting means for transmitting information to the information terminal; and (5) a browsing mode setting information transmitting means for transmitting information to the information terminal in accordance with the browsing mode setting transmitted from the information terminal.
  • Content information providing means for providing content information.
  • the content information is transmitted from the advertisement information providing server to the information terminal, and is browsed on the information terminal.
  • At least one of a mode, a mode in which the content information is transmitted from the advertisement information providing server to the external device designated by the information terminal, and a mode in which the medium in which the content information is posted is sent to a location designated by the information terminal. It is characterized by including one mode.
  • the invention according to claim 12 is an information terminal connected to an article-related information providing server via a network, wherein (1) the article-related information is stored in an article or a wireless tag provided near the article.
  • Reading means for reading the wireless tag information; (2) display means for displaying wireless tag information for identifying the wireless tag; and (3) at least one wireless tag from the wireless tag information displayed on the display means.
  • Wireless tag information selecting means for selecting information; (4) article related information requesting means for requesting the article related providing server for article related information corresponding to the wireless tag information selected by the wireless tag information selecting means; (5) article-related information display control means for causing the display means to display the article-related information transmitted from the article-related information providing server in response to a request from the article-related information requesting means.
  • the wireless tag information for specifying the wireless tag is stored in the wireless tag, and the reading unit reads the wireless tag information from the wireless tag.
  • the display means displays the wireless tag information read by the reading means.
  • the information terminal requests the article-related information providing server for wireless tag information corresponding to the information read by the reading unit.
  • the display means displays the wireless tag information transmitted from the article-related information providing server in response to a request from the wireless tag information requesting means.
  • the article is an advertisement medium
  • the article-related information requesting means is included in the advertisement medium corresponding to the wireless tag information. It is characterized by requesting advertisement information related to an advertisement as article-related information.
  • the information terminal of the invention designates, from the article-related information displayed on the display means, article-related information for which the content information of the article-related information is to be viewed. And (2) transmitting the article-related information specified by the specifying means to the article-related information providing server, and transmitting information on a browsing mode setting of content information corresponding to the advertisement information to the advertisement information providing server.
  • Browsing mode setting information requesting means for requesting, (3) the browsing mode setting display control means for displaying the transmitted browsing mode setting information on the display means, and the displayed browsing mode setting
  • a browsing mode setting selecting means for selecting at least one browsing mode setting from the information; and (4) a browsing mode setting selected by the browsing mode setting selecting means.
  • a browsing mode setting transmission means for transmitting to the article-related information providing server, further comprising characterized Rukoto.
  • the browsing mode setting includes a mode in which the content information is transmitted from the article-related information providing server to the information terminal, and the content terminal browses the information terminal. At least one of a mode for transmitting the content information from the article-related information providing server to the external device designated by the information terminal and a mode for sending a medium on which the content information is posted to a location designated by the information terminal. It is characterized by including a mode.
  • the invention according to claim 18 for achieving the above object is a wireless tag provided at or near an advertisement medium, and a portable information terminal capable of reading information stored in the wireless tag.
  • An advertisement information management system connected to the portable information terminal via a network and storing an advertisement information corresponding to the wireless tag; and (1) the wireless tag is connected to another wireless tag.
  • the portable information terminal includes: (2-1) reading means for reading the identification information stored in the wireless tag; and (2-2) reading means for reading the identification information.
  • Sent wide And advertisement information receiving means for receiving information, wide received by the advertisement information receiving means (2-4) Display means for displaying advertisement information;
  • the advertisement information management server comprises: (3-1) an advertisement information storage means in which advertisement information corresponding to the identification information of the wireless tag is stored in advance; Request receiving means for receiving the advertisement information request transmitted from the information terminal; (3-2) advertisement information for extracting advertisement information corresponding to the advertisement information request received by the request reception means from the advertisement information storage means Extraction means; (3-3) advertisement information transmission means for transmitting the advertisement information extracted by the advertisement information extraction means to the portable information terminal; and (4) a history of the advertisement information request received by the request reception means. And a history information storage means for storing information.
  • the advertisement information management system is the advertisement information management system, wherein the advertisement information storage means includes: position information indicating a place where the advertisement identified by the wireless tag is placed; and detailed information of the content of the advertisement. And at least one of a detailed information item and content information that is the content of the advertisement.
  • the advertisement information management system stores the time when the advertisement information request was made and the identification information of the wireless tag from which the advertisement information request was made. It is characterized by.
  • the advertisement information management system is characterized in that the advertisement information management server includes history information processing means for processing history information stored in the history information storage means. I do.
  • the advertisement information management system is characterized in that: (1) the advertisement information management server stores the advertisement information in the history storage means in response to a request from a management terminal that manages the history information. History information transmitting means for transmitting the obtained history information to the management terminal; (2) the management terminal comprises: (2-1) history information requesting means for requesting the history information from the advertisement information management server; (2-2) history information receiving means for receiving history information transmitted from the advertisement information management server in response to a request from the history information requesting means, and (2-3) history information receiving means for receiving the history information. History information processing means for processing history information.
  • the advertisement information management system according to the invention according to claim 23, wherein the history information processing means, the frequency of the advertisement information request for each of the identification information, or the advertisement information for each of the detailed information items. It is characterized in that at least one of the frequency of the information request is counted.
  • the invention according to claim 24 is an advertisement information management server connected via a network to a portable information terminal capable of reading information stored in an advertisement medium or a wireless tag provided in the vicinity thereof.
  • advertising information storage means for storing advertising information corresponding to the identification information of the wireless tag in advance; and (2) an advertisement information request corresponding to the identification information of the wireless tag from the portable information terminal.
  • Request receiving means for receiving, (3) advertisement information extracting means for extracting advertisement information corresponding to the advertisement information request received by the request receiving means from the advertisement information storage means, and (4) advertisement information extracting means
  • history information storage means for storing the identification information and the advertisement information request history information received by the request reception means. This is the feature.
  • the advertisement information storage means is
  • At least one of position information indicating the place of the advertisement identified by the wireless tag, a detailed information item that is an item of detailed information of the content of the advertisement, and content information that is the content of the advertisement is stored. It is characterized by.
  • the history information storage means includes:
  • the advertisement information management server according to the invention according to claim 27 is characterized in that it comprises history information processing means for processing history information stored in the history information storage means.
  • the advertisement information management server of the invention is characterized in that the history information processing means determines the frequency of the advertisement information request for each of the identification information or the frequency of the advertisement information request for each of the detailed information items. It is characterized in that at least one is counted.
  • the advertisement information management server provides the advertisement information management server in response to a request from a management terminal that manages the history information.
  • a history information transmitting unit for transmitting the history information stored in the history storage unit to the management terminal is provided.
  • the invention according to claim 30 is a device for storing the history information of the advertisement information requested from the portable information terminal.
  • a management terminal connected via a network to an advertisement information management server storing information, a history information requesting unit for requesting the history information from the advertisement information management server, and responding to the request by the history information requesting unit.
  • History information receiving means for receiving the history information transmitted from the advertisement information management server, and history information processing means for processing the history information received by the history information receiving means.
  • the management terminal according to claim 31 is characterized in that the history information processing means counts a frequency at which the portable information terminal requests advertisement information.
  • the gist of the invention according to claim 32 is an advertisement information management system including an information terminal and an advertisement information management server connected to the information terminal via a network, 1)
  • the information terminal includes: (1-1) input means for inputting an advertisement identifier attached to an advertisement medium and a place identifier attached to a place where the advertisement medium is installed;
  • An advertisement information distribution requesting unit for requesting the advertisement information management server to distribute advertisement information corresponding to the advertisement identifier and the location identifier input by the input unit; and (1-3) the advertisement information distribution request.
  • Distribution information receiving means for receiving the distribution information transmitted from the advertisement information management server in response to the distribution request by the means; and (1-4) display means for displaying the distribution information received by the distribution information receiving means.
  • the advertisement information management service (2-1) advertising position information storage means for storing advertising position information indicating the position of the advertising medium corresponding to the place identifier; and (2-2) corresponding to the advertising identifier and the advertising position information. (2-3) a terminal request receiving means for receiving the distribution request transmitted from the information terminal, and (2-4) a terminal request receiving means for receiving the distribution request transmitted from the information terminal.
  • Advertising position information extracting means for extracting position information corresponding to the place identifier from the advertising position information storage means; (2-5) receiving the position information extracted by the advertisement position information extracting means and the terminal request receiving means; Distribution information extracting means for extracting, from the advertisement information storage means, distribution information to be distributed to the information terminal based on the obtained advertisement identifier; and (2-6) transmitting the distribution information extracted by the distribution information extracting means to the information terminal.
  • Delivery information provision means And (2-7) history information storage means for storing the history of the distribution request received by the terminal request receiving means and the distribution information transmitted to the information terminal.
  • the gist of the invention according to claim 33 is that an advertising medium and an identifier provided near the installation location of the advertising medium, an information terminal capable of reading or inputting the identifier,
  • An advertisement information management system comprising an advertisement information management server connected to a terminal via a network, wherein (1) the identifier is provided in an advertisement medium, and an advertisement identifier indicating the advertisement medium; (2) the wireless communication device is installed near the installation location and is configured from a location identifier indicating the installation location, one of which is stored in the wireless tag, and the other is attached near the installation location of the advertisement medium or the advertisement medium;
  • the information terminal includes: (2-1) reading means for reading an identifier stored in the wireless tag; and (2-2) a part of the advertisement identifier or the location identifier which is stored in the wireless tag.
  • Information distribution request means (2-4) distribution information receiving means for receiving distribution information transmitted from the advertisement information management server in response to a distribution request by the advertisement information distribution request means, (2-5) Display means for displaying the distribution information received by the advertisement information receiving means; (3) the advertisement information management server comprises: (3-1) an advertisement indicating a position of the advertisement medium corresponding to the place identifier; Advertisement position information storage means for storing position information; (3-2) advertisement information storage means for storing advertisement information corresponding to the advertisement identifier and the advertisement position information in advance; and (3-3) transmission of the information terminal power.
  • Terminal request receiver that receives the distribution request And (3-4) advertising position information extracting means for extracting position information corresponding to the location identifier received by the terminal request receiving means from the advertising position information storage means, and (3-5) the advertising position. (3-6) distribution information extracting means for extracting the distribution information to be distributed to the information terminal based on the position information extracted by the information extracting means and the advertisement identifier received by the terminal request receiving means. ) Distribution information providing means for transmitting the distribution information extracted by the distribution information extracting means to the information terminal; and (3-7) the distribution request received by the terminal request receiving means and the distribution transmitted to the information terminal. History information storage means for storing information history.
  • the advertisement identifier is printed on an advertisement medium, and the place identifier is installed near an installation place of the advertisement medium. It is stored in a wireless tag.
  • the advertisement medium is installed in a moving vehicle such as a train or a bus, and the advertisement position information storage means stores the information when the moving vehicle runs. At least one of route information indicating the route in which the vehicle is located and operation information indicating the operation time of the moving vehicle is stored.
  • the advertisement information management system wherein the history information storage means stores the time at which the distribution request was made, the advertisement identifier for which the distribution request was made, and the transmitted distribution information. It is characterized by.
  • the advertisement information management system according to the invention according to claim 37, wherein the advertisement information management server includes history information processing means for processing history information stored in the history information storage means. I do.
  • the advertisement information management system is characterized in that: (1) the advertisement information management server stores the history information in the history information storage unit in response to a request from a management terminal that manages the history information. History information transmitting means for transmitting the stored history information to the management terminal; (2) the management terminal comprises: (2-1) history information request means for requesting the history information from the advertisement information management server; History information receiving means for receiving history information transmitted from the advertisement information management server in response to a request from the history information request means; and (2-2) processing the history information received by the history information receiving means. It is characterized by having history information processing means.
  • the advertisement information management system wherein the history information processing means counts at least one of a distribution request frequency for each advertisement identifier and a transmission frequency for each distribution information. It is characterized by the following.
  • the invention according to claim 40 is a method for inputting, via a network, an information terminal capable of inputting an advertisement identifier attached to an advertisement medium and a place identifier attached to a place where the advertisement medium is installed.
  • a connected advertisement information management server wherein: (1) advertisement position information storage means storing advertisement position information indicating a position of the advertisement medium corresponding to the place identifier; and (2) the advertisement identifier and the advertisement position.
  • Advertising information storage means storing advertising information corresponding to the information in advance; and (3) a terminal for receiving the distribution request transmitted from the information terminal.
  • a delivery information extracting means for extracting delivery information to be delivered to the information terminal based on the position information extracted by the extracting means and the advertising identifier received by the terminal request receiving means; Distribution information providing means for transmitting the distribution information extracted by the information extracting means to the information terminal; and (7) storing a history of the distribution request received by the terminal request receiving means and distribution information transmitted to the information terminal. And history information storage means.
  • the advertisement medium is installed in a moving vehicle such as a train bus, and the advertisement position information storage unit stores the advertisement medium in a state where the moving vehicle runs. At least one of route information indicating the route in which the vehicle is traveling and operation information indicating the operation time of the moving vehicle is stored.
  • the history information storage means stores the time at which the distribution request was made, the advertisement identifier for which the distribution request was made, and the transmitted distribution information. It is characterized by the following.
  • the advertisement information management server of the invention is characterized in that it comprises history information processing means for processing the history information stored in the history information storage means.
  • the history information processing means counts at least one of a frequency of an advertisement information request for each advertisement identifier and a transmission frequency of each distribution information. It is characterized by the following.
  • the advertisement information management server transmits the history information stored in the history information storage unit to the management terminal in response to a request from a management terminal that manages the history information. It is characterized by having history information transmitting means.
  • the invention according to claim 46 is an information terminal connected to an advertisement information management server via a network, wherein (1) an advertisement identifier attached to the advertisement medium and the advertisement medium are provided.
  • Input means for inputting a place identifier attached to the place where the advertisement is placed, and (2) distribution of the advertisement identifier input by the input means and advertisement information corresponding to the place identifier to the advertisement information management server.
  • Requesting advertisement information distribution request means and (3) the advertisement information A delivery information receiving means for receiving the delivery information transmitted from the advertisement information management server in response to the delivery request by the delivery request means; and (4) a display means for displaying the delivery information received by the delivery information receiving means. It is characterized by having.
  • the information terminal of the invention is: (1) One of the advertisement identifier and the place identifier is configured by a wireless tag in which identification information is stored, and the identification stored in the wireless tag is Reading means for reading information; and (2) the input means adds, to the identification information of the wireless tag read by the reading means,!, Na! Is input.
  • a wireless tag is provided at or near the article, information stored in the wireless tag is read by the information terminal, and the article corresponding to the wireless tag information is read. From the information terminal to the article-related information providing server. In response to the request of the information terminal, the article-related information providing server extracts the article-related information corresponding to the wireless tag information and transmits it to the information terminal. Therefore, if the minimum information such as identification information and ID is stored in the wireless tag attached to the article, and the detailed article-related information is prepared in the article-related information providing server, the user can use a simple configuration. Detailed information can be provided on the spot.
  • information for specifying the wireless tag is stored in the wireless tag, and the information terminal reads and displays the wireless tag information. Even when a plurality of wireless tags and information terminals are updated, the user can easily select the wireless tag corresponding to the target article.
  • the wireless tag information for specifying the wireless tag is stored in the article-related information providing server, and the information stored in the wireless tag is read by the information terminal. Later, the wireless tag information is requested from the article-related information providing server, and the wireless tag information transmitted in response to the request is displayed on the display means of the information terminal to prompt the user to select the wireless tag.
  • the configuration of the present invention can be realized only by storing only the identification information on the side. Therefore, it is not necessary to write the wireless tag information when installing the wireless tag.
  • an advertisement medium is used for an article to which a wireless tag is attached
  • details of an advertisement posted on the advertisement medium and the like are used as article-related information. It can be transmitted from the article-related information providing server to the information terminal.
  • advertising expressions on advertising media there is a strong desire to obtain related information, in which detailed information is often omitted, but this configuration can meet the needs of such users on the spot.
  • the advertisement placed on the advertisement medium is an advertisement having content such as a magazine or book advertisement
  • the content information can be stored in the article-related information providing server in association with the article-related information, and the user can provide the content information by designating the browsing mode.
  • the content information is downloaded and viewed on the spot or transmitted to the specified personal computer or facsimile. If it is configured so that it can be browsed later, or that media such as magazines and books are sent, more convenient means can be provided to users in the case of advertising of media having content.
  • the article-related information providing server of the invention responds to a request from the information terminal that has read the information of the radio tag attached to the article, and responds to the request from the information terminal.
  • the information is taken out and transmitted to the information terminal. Therefore, the minimum information such as identification information and ID is stored in the wireless tag attached to the article, and detailed article-related information is prepared in the article-related information providing server. Detailed information on the spot.
  • the article-related information providing server stores the wireless tag information for specifying the wireless tag, and reads the information stored in the wireless tag. If the wireless tag information is transmitted in response to the request, the information terminal can display the wireless tag information on the display means to prompt the user to make a selection. Therefore, it is not necessary to write the RFID tag information when installing the RFID tag.
  • the advertisement information providing server if an advertisement medium is used for an article to which a wireless tag is attached, the details of an advertisement posted on the advertisement medium and the like can be displayed on the article-related information. Can be transmitted from the article-related information providing server to the information terminal.
  • advertising on advertising media there is a strong desire to obtain related information, which often involves omitting detailed information, but this configuration can meet the needs of such users on the spot.
  • the advertisement information providing server of the invention when the advertisement placed on the advertisement medium has content such as a magazine or book advertisement, the advertisement The content information is stored in the article-related information providing server in association with the related information, and the user can provide the content information by designating the browsing mode.
  • the content information can be downloaded and viewed on the spot or transmitted to the designated personal's facsimile. If it is configured so that it can be browsed later or that media such as magazines and books are sent, more convenient means can be provided to users in the case of advertising of media having content.
  • the information stored in the wireless tag attached to the article is read, and the related information of the article corresponding to the wireless tag information is requested from the article related information providing server. . Then, the article-related information corresponding to the wireless tag information transmitted from the article-related information providing server is displayed. Therefore, the user of the information terminal can obtain detailed related information on the article on the spot.
  • information for specifying the wireless tag is stored in the wireless tag, and the information terminal reads and displays the wireless tag information.
  • information for identifying the wireless tag can be displayed, so that even when multiple wireless tags and information terminals are updated, the user can easily access the target product. Can be selected.
  • the information terminal reads the information stored in the wireless tag, requests the wireless tag information from the article-related information providing server, and transmits the information in response to the request.
  • the configuration of the present invention can be realized by storing only the identification information on the wireless tag side. it can. For this reason, writing of wireless tag information is Not required.
  • an advertisement medium is used for an article to which a wireless tag is attached
  • details of an advertisement posted on the advertisement medium and the like are used as article-related information. It can be requested from the providing server.
  • advertising expressions on advertising media there is a strong desire to obtain related information where detailed information is often omitted, but with this configuration, it is necessary to respond to the needs of users of such information terminals on the spot. Can be.
  • the advertisement placed in the advertisement medium is an advertisement having content such as an advertisement of a magazine or a book
  • the user can view the advertisement in the browsing mode.
  • the content information corresponding to the article-related information can be requested from the article-related information providing server.
  • the information terminal of the invention according to the seventeenth aspect, as the specification of the content information browsing mode, download and browsing to the information terminal on the spot or transmission instruction to a server or the like having a PCFax function is performed.
  • a server or the like having a PCFax function In the case of advertisements on media that have content, if it is configured to send to a designated personal computer or facsimile and make it available for later browsing, or to send media such as magazines and books In addition, more convenient means can be provided to users.
  • a wireless tag is provided at or near the advertisement medium, and information stored in the wireless tag is read by a portable information terminal, and the wireless tag information is read.
  • the mobile information terminal requests the advertisement information management server from the mobile information terminal.
  • the advertisement information management server retrieves the advertisement information corresponding to the wireless tag information and transmits it to the portable information terminal, and also stores the history of the request for the advertisement information from the portable information terminal. Therefore, if the minimum information such as identification information and ID is stored in the advertisement medium or a wireless tag attached to the vicinity thereof, and the detailed advertisement information is prepared in the advertisement information management server, the storage capacity can be reduced.
  • the advertisement information management system stores position information indicating a place where the advertisement identified by the wireless tag is placed, and detailed information of the content of the advertisement. Since at least one of the detailed information item that is the item and the content information that is the content of the advertisement is stored, the advertisement information management server stores the position information of the advertisement, the detailed information item of the advertisement, and the content information of the advertisement. If this is the case, it is possible to store the minimum information in the wireless tag and easily cope with the updating of the position information of the advertisement, the detailed information item of the advertisement, and the content information of the advertisement.
  • the history information storage means stores the time at which the advertisement information was requested and the identification information of the wireless tag at which the advertisement information was requested. Therefore, if the time when the advertisement information request was made and the identification information of the wireless tag that made the advertisement information request are stored as history information in the advertisement information management server, it is possible to record which advertisement information was accessed when. Since it remains, it can be analyzed and used to verify the advertising effectiveness at each time.
  • the advertisement information management server includes history information processing means for processing history information stored in the history information storage means, The stored history information can be processed in the advertisement information management server, and the advertisement effect can be verified according to various requests.
  • the advertisement information management server is stored in the history storage means in response to a request from a management terminal that manages the history information.
  • History information transmitting means for transmitting the history information to the management terminal; (2) the management terminal, (2-1) history information request means for requesting the history information from the advertisement information management server, (2) -2) history information receiving means for receiving the history information transmitted from the advertisement information management server in response to the request by the history information requesting means, and (2-3) history information received by the history information receiving means. Since history information processing means for processing is provided, if the history information is processed by the history information processing means provided on a management terminal separate from the advertisement information management server, for example, an advertisement from the management terminal History information freely by the Lord himself And immediately analyze and verify advertising effectiveness.
  • the history information processing device is The step counts at least one of the frequency of the advertisement information request for each of the identification information and the frequency of the advertisement information request for each of the detailed information items. If the history information is processed by counting the frequency of the advertisement information request and the frequency of the advertisement information request for each detailed information item, it is possible to analyze the advertisement effect for each advertisement installation location and the advertisement effect for each item.
  • the invention according to claim 24 is an advertisement information management server connected via a network to a portable information terminal capable of reading information stored in a wireless tag provided at or near an advertisement medium.
  • advertising information storage means for storing advertising information corresponding to the identification information of the wireless tag in advance; and (2) an advertisement information request corresponding to the identification information of the wireless tag from the portable information terminal.
  • Request receiving means for receiving (3) advertisement information extracting means for extracting advertisement information corresponding to the advertisement information request received by the request receiving means from the advertisement information storage means, and (4) advertisement information extracting means (5) history information storage means for storing the identification information and the advertisement information request history information received by the request receiving means; hand Therefore, in response to a request from the portable information terminal that has read the information of the wireless tag attached to the advertisement medium or its vicinity, the advertisement information management server extracts the advertisement information corresponding to the wireless tag information. Send to mobile information terminal. Therefore, if a minimum amount of information such as identification information and ID is stored in the radio tag attached to the advertisement medium and detailed advertisement information is prepared in the advertisement information management server, it can be used with a simple configuration. Detailed information on the spot. Furthermore, since the history of providing the advertisement information is stored in the advertisement information management server, the history information can be easily obtained, and can be easily used when processing the advertisement information to verify the advertisement effect.
  • the advertisement information management server in the advertisement information storage means, an item of position information indicating a place where an advertisement identified by the wireless tag is placed, and detailed information of the content of the advertisement Since at least one of the following detailed information item and the content information that is the content of the advertisement is stored, if the advertisement information management server stores the advertisement position information, the advertisement detailed information item, and the advertisement content information,
  • the wireless tag stores a minimum amount of information, as well as location information of the advertisement, detailed information items of the advertisement, and It can easily respond to information updates.
  • the history information storage means stores the time at which the advertisement information request was made and the identification information of the wireless tag at which the advertisement information request was made. From this, if the time when the advertisement information request was made and the identification information of the wireless tag that made the advertisement information request are stored as history information in the advertisement information management server, it is possible to record which advertisement information was accessed and when. Since it remains, it can be analyzed and used to verify the advertising effectiveness at each time.
  • the advertisement information management server of the invention includes history information processing means for processing history information stored in the history information storage means. With this, the stored history information can be processed in the advertisement information management server, and the advertisement effect can be verified in response to various requests.
  • the history information processing means at least the frequency of the advertisement information request for each of the identification information or the frequency of the advertisement information request for each of the detailed information items is determined. By counting one of them, if the history information processing means processes the history information by counting the frequency of the advertisement information request for each identification information of the wireless tag and the frequency of the advertisement information request for each detailed information item, The advertising effect for each installation location and the advertising effect for each item can be analyzed.
  • the history information stored in the history storage means is transmitted to the management terminal in response to a request from a management terminal for managing the history information. Therefore, the history information is transmitted from the advertisement information management server to the history information processing means provided in a management terminal separate from the advertisement information management server, and the history information is transmitted to the management terminal. If it is processed, for example, the advertiser itself can freely process the history information from the management terminal and immediately analyze and verify the advertising effect.
  • the invention according to claim 30 is a management terminal connected via a network to an advertisement information management server storing history information of advertisement information requested from the portable information terminal, and (1) History information requesting means for requesting the history information from the advertisement information management server; (2) transmitted from the advertisement information management server in response to a request by the history information requesting means. History information receiving means for receiving the acquired history information, and (3) history information processing means for processing the history information received by the history information receiving means.
  • the advertiser can freely process the history information from the management terminal to analyze and verify the advertising effect. Can be implemented immediately.
  • the history information processing means counts the frequency at which the portable information terminal has requested the advertisement information. If the history information is processed by counting the frequency of the advertisement, it is possible to analyze the advertising effect for each advertisement installation location.
  • the advertisement identifier and the location identifier are input from the information terminal, and the distribution of the advertisement information corresponding to these is requested to the advertisement information management server.
  • the advertisement information management server searches for the position of the advertisement medium (advertisement position information) corresponding to the place identifier, and further searches for advertisement information corresponding to the advertisement identifier and the advertisement position information. Extract and distribute to information terminals. Also, the history of such a distribution request and distribution information is stored in the advertisement information management server.
  • an advertisement medium is provided with an advertisement identifier and a place identifier, and those identifiers are input, and the advertisement information management server prepares detailed advertisement information corresponding to those identifiers, a simple With the configuration, detailed information can be provided to the user on the spot, and since it is not necessary to use a relatively expensive radio tag, it can be realized at low cost. It is also possible to easily change or update the distribution information according to the advertisement location information. Further, since the history of providing the advertisement information is stored in the advertisement information management server, the stored history information can be used immediately.
  • the advertisement information management server does not need to be physically constituted by one device (server machine) .
  • the advertisement information management server includes a database server having advertisement position information storage means and advertisement information storage means and a distribution information extraction means. And / or an application server.
  • the advertisement information management server since one of the advertisement identifier and the place identifier is constituted by a wireless tag !, the information terminal reads the information of the wireless tag, and Enter the identifiers of the Information management server. In response to the distribution request, the advertisement information management server searches for the position of the advertisement medium (advertisement position information) corresponding to the place identifier, and further searches and extracts the advertisement information corresponding to the advertisement identifier and the advertisement position information. , And deliver to the information terminal. The history of such a distribution request and distribution information is stored in the advertisement information management server.
  • the advertisement identifier is printed on an advertisement medium, and the place identifier is stored in a wireless tag installed near a place where the advertisement medium is installed. Therefore, since the advertisement identifier can be realized by printing, the cost of the advertisement medium can be reduced, and the wireless tag can be realized at a relatively low price because it is only necessary to store the advertisement position information.
  • the advertisement medium is installed in a moving vehicle such as a train or a bus
  • the advertisement position information storage means stores the information when the moving vehicle runs. Since at least one of the route information indicating the route in which the vehicle is running and the operation information indicating the operation time of the moving vehicle is stored, even if the advertising medium with the identifier is installed in the moving vehicle, If the information management server stores the route information and operation information of moving vehicles, the location of each advertising medium can be always grasped.For example, in order to provide specific advertising information near specific stations. In addition, it is possible to distribute advertisement information based on location information.
  • the history information storage means stores the time at which the distribution request was made, the advertisement identifier at which the distribution request was made, and the transmitted distribution information. Since the information is stored, the time when the distribution request is made and the identification information of the wireless tag that made the advertisement information request are stored as history information in the advertisement information management server. A record is kept of which advertisement information was accessed and how it was accessed. This can be analyzed and used to measure advertising effectiveness.
  • the advertisement information management server includes history information processing means for processing history information stored in the history information storage means. Since the information management server is provided with the history information processing means, the stored history information can be processed in the advertisement information management server, and the advertisement effect can be verified in response to various requests.
  • the advertisement information management server stores the advertisement information in the history information storage means in response to a request from a management terminal that manages the history information.
  • History information transmitting means for transmitting the obtained history information to the management terminal;
  • the management terminal wherein the management information request means requests the advertisement information management server for the history information;
  • the history information request means requests the advertisement information management server for the history information;
  • History information receiving means for receiving history information transmitted from the advertisement information management server in response to a request by the user, and history information processing means for processing history information received by the history information receiving means. If the history information is processed by the history information processing means provided in the management terminal separate from the advertisement information management server, for example, the advertiser can freely process the history information from the management terminal and advertise it. Analysis of results, can be implemented immediately, such as verification.
  • the history information processing means counts at least one of a frequency of a distribution request for each advertisement identifier and a transmission frequency of each distribution information. Therefore, if the history information processing means processes the history information by counting the frequency of the distribution request for each advertisement identifier and the transmission frequency for each distribution information, the advertisement effect depending on the installation location of the advertisement and the advertisement effect for each distribution information Can be analyzed.
  • the advertisement information management server of the invention searches for the position of the advertisement medium (advertisement position information) corresponding to the place identifier in response to the distribution request from the information terminal. Search and extract the advertisement information corresponding to the advertisement identifier and the advertisement location information, and distribute to the information terminal. The history of such a distribution request and distribution information is also stored. Therefore, an advertisement identifier and a location identifier are attached to the advertisement medium, and those identifiers are input. Further, if detailed advertisement information is prepared in the advertisement information management server, the user is provided with a simple configuration. Detailed information can be provided at the site. It is also possible to easily change or update the distribution information according to the advertisement location information.
  • the advertisement information management server since the history of providing the advertisement information is stored in the advertisement information management server, the stored history information can be used immediately.
  • the advertisement information management server does not need to be physically constituted by one device (server machine) .
  • the advertisement information management server includes a database server having advertisement position information storage means and advertisement information storage means and a distribution information extraction means. Powered with an application server having, may be configured.
  • the advertisement medium is installed in a moving vehicle such as a train or a bus
  • the advertisement position information storage means stores the running of the moving vehicle. Since at least one of the route information indicating the route and the operation information indicating the operation time of the moving vehicle is stored, even if the advertising medium with the identifier is installed in the moving vehicle, the advertisement information is stored. If the management server stores the route information and operation information of the moving vehicles, the position of each advertising medium can be always grasped.For example, in order to provide specific advertising information near specific stations, It is possible to distribute advertising information based on location information.
  • the history information storage means stores the time at which the distribution request was made, the advertisement identifier for which the distribution request was made, and the transmitted distribution information. Therefore, if the time at which the distribution request was made and the identification information of the wireless tag that made the advertisement information request are stored as history information in the advertisement information management server, which advertisement information was accessed first can be determined. Since the record remains, it can be analyzed and used for measuring advertising effectiveness.
  • the advertisement information management server of the invention according to claim 43 is provided with the history information processing means for processing the history information stored in the history information storage means, so that the stored history information can be stored in the advertisement information management server. And can measure the advertising effect.
  • the history information processing means counts at least one of a frequency of an advertisement information request for each advertisement identifier and a transmission frequency of each distribution information.
  • the history information processing means processes the history information by counting the frequency of distribution requests for each advertisement identifier and the transmission frequency of each distribution information, It is possible to analyze the advertising effect depending on the location and the advertising effect for each distribution information.
  • the history information stored in the history information storage means is transmitted to the management terminal in response to a request from the management terminal that manages the history information. Since the history information transmission means for transmitting the history information is provided, if the history information is transmitted from the advertisement information management server to the management terminal having the history information processing means, the history information can be processed at the management terminal. He / she can freely process the history information and immediately analyze and verify the advertising effect.
  • the advertisement identifier attached to the advertisement medium and the location where the advertisement medium is installed are provided.
  • Distribution information receiving means for receiving distribution information transmitted from the advertisement information management server in response to a distribution request by the advertisement information distribution request means, and display means for displaying the distribution information received by the distribution information receiving means. Therefore, it inputs the advertisement identifier and the location identifier, and requests the advertisement information management server to distribute the advertisement information corresponding to these. Then, the distributed advertisement information is displayed. Therefore, the user of the information terminal can obtain detailed related information on the spot.
  • one of the advertisement identifier and the place identifier is configured by a wireless tag storing identification information, and the identification information stored in the wireless tag is stored.
  • Reading means for reading the wireless tag, and the input means inputs the identification information of the wireless tag read by the reading means in addition to the advertisement identifier or the location identifier which is constituted by a wireless tag. Therefore, if at least one of the advertisement identifier and the location identifier is configured with a wireless tag and the information stored in the wireless tag is read, the trouble of inputting can be further reduced and the configuration can be simplified. Detailed information can be obtained at
  • FIG. 1 is an overall conceptual diagram of an article-related information providing system 1 according to a first embodiment.
  • FIG. 2 is an external view of the mobile phone 2 and the RFID tag 19 included in the article-related information providing system 1.
  • FIG. 3 is a block diagram showing an electrical configuration of the mobile phone 2.
  • FIG. 4 is a block diagram showing an electrical configuration of the RFID tag reader 60.
  • FIG. 5 is a block diagram showing an electrical configuration of the RFID tag 19.
  • FIG. 6 is a block diagram showing an electrical configuration of an article-related information providing server.
  • FIG. 7 is a conceptual diagram of a data configuration of advertisement place information 400 transmitted from the advertisement place tag 9 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 8 is a conceptual diagram of a data configuration of the posting place information transmitted from the posting place tag 10 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 9 is a conceptual diagram of a data configuration of exhibition location information 600 transmitted from the exhibition location tag 11 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 10 is a conceptual diagram of a data configuration of a tag information database 32 stored in a hard disk device 30 of the article-related information providing server 6.
  • FIG. 11 is a conceptual diagram of a data configuration of a content information database 36 stored in a hard disk device 30 of the article-related information providing server 6.
  • FIG. 13 is a flowchart of a subroutine of a tag information receiving process performed in S19 of FIG. 12.
  • FIG. 14 is a flowchart of a subroutine of a mode setting process performed in S21 of FIG.
  • FIG. 15 is a flowchart of a subroutine of a detailed information item selection process performed in S23 of FIG.
  • FIG. 16 is a flowchart of a subroutine of content acquisition processing performed in S25 of FIG. 12.
  • FIG. 17 is a flowchart of a subroutine of a settlement process performed in S121 of FIG.
  • FIG. 18 is a flowchart of a subroutine of a physical purchase process performed in S125 of FIG. is there.
  • FIG. 19 is a flowchart of a subroutine of a download process performed in S129 of FIG.
  • FIG. 20 is a flowchart of a table of contents information processing subroutine performed in S131 of FIG. 16.
  • FIG. 21 is a diagram showing an example of a location ID display screen displayed on the LCD 53 of the mobile phone 2
  • FIG. 22 is a diagram showing an example of a title display screen displayed on the LCD 53 of the mobile phone 2.
  • FIG. 23 is a diagram showing an example of a browse mode selection screen displayed on the LCD 53 of the mobile phone 2.
  • Fig. 24 is a flowchart of the main routine of the article-related information providing process of article-related information providing sano 6.
  • FIG. 25 is a flowchart of a subroutine of a tag information search process performed in S309 of FIG. 24.
  • FIG. 26 is a flowchart of a subroutine of a detailed information item search process performed in S317 of FIG. 24.
  • FIG. 27 is a flowchart of a subroutine of a content information search process performed in S325 of FIG. 24.
  • FIG. 28 is a system configuration diagram of the article-related information providing system 1 when an RFID tag is attached to each article.
  • FIG. 29 is a data configuration diagram of an advertisement tag 91.
  • FIG. 30 is a data configuration diagram of a poster tag 92.
  • FIG. 31 is a data configuration diagram of a display tag 93.
  • FIG. 32 is a data configuration diagram of a tag information database 32.
  • FIG. 33 is a diagram showing an example of a tag ID display screen displayed on the LCD 53 of the mobile phone 2.
  • FIG. 34 is an overall conceptual diagram of the advertisement information management system II.
  • FIG. 35 is a block diagram showing an electrical configuration of an advertisement information management server 66.
  • FIG. 36 is a conceptual diagram of a data configuration of a tag information database 32 provided in the hard disk device 30 of the advertisement information management server 66.
  • FIG. 37 is a conceptual diagram of a data configuration of a content information database 36 provided in the hard disk device 30 of the advertisement information management server 66.
  • FIG. 38 is a conceptual diagram of a data configuration of a history information database 38 provided in the hard disk device 30 of the advertisement information management server 66.
  • Fig. 39 is a flowchart of a main routine for obtaining advertisement information in mobile phone 2.
  • FIG. 40 is a diagram showing an example of a location ID display screen displayed on the LCD 53 of the mobile phone 2
  • FIG. 41 is a flowchart of a main routine of an advertisement information providing process of the advertisement information management server 66.
  • FIG. 42 is a flowchart of a history information processing process executed by the advertisement information management server 66.
  • FIG. 43 is a system configuration diagram of an advertisement information management system III when a management terminal 5 is installed.
  • FIG. 44 is a block diagram showing an electrical configuration of a management terminal 5.
  • FIG. 45 is a flowchart of a history information transmission process executed by the advertisement information management server 66.
  • FIG. 46 is a flowchart of the management terminal 5.
  • FIG. 48 is a block diagram showing an electrical configuration of an advertisement information management server 66.
  • FIG. 49 is a conceptual diagram of a data configuration of a position information database 33.
  • FIG. 50 is a conceptual diagram of a data configuration of an advertisement information database 35.
  • FIG. 51 is a conceptual diagram of a data configuration of a history information database 38.
  • FIG. 52 is a flowchart of a main routine for acquiring advertisement information in the mobile phone 2.
  • FIG. 53 is a diagram showing an example of an ID input screen displayed on LCD 53 of mobile phone 2.
  • FIG. 54 is a flowchart of a main routine of distribution information provision processing (server processing) of the advertisement information management server 66.
  • FIG. 55 is a flowchart of a subroutine of a position information search process performed in S59 of FIG. 54.
  • FIG. 56 is a flowchart of a subroutine of distribution information extraction processing performed in S61 of FIG. 54.
  • FIG. 57 is a flowchart of a subroutine of history information processing performed in S71 of FIG. 54.
  • FIG. 58 is a configuration diagram of an advertisement information management system V of another embodiment.
  • Fig. 59 is a flowchart of a main routine for acquiring advertisement information in the mobile phone 2.
  • FIG. 60 shows an example of an ID display and input screen displayed on LCD 53 of mobile phone 2.
  • FIG. 61 is a configuration diagram of an advertisement information management system VI of another embodiment.
  • Tag reader RFID reader
  • FIG. 1 is an overall conceptual diagram of an article-related information providing system I according to the first embodiment.
  • FIG. 2 is an external view of the mobile phone 2 and the RFID tag 19 constituting the article-related information providing system I.
  • the article-related information providing system I includes a hanging advertisement 3, a poster 4, an RFID tag as a wireless tag affixed to or near a shop show window T or the like, and an RF ID tag.
  • a mobile phone 2 that is an information terminal equipped with an RFID reader 60 as a reading means, an article-related information providing server 6 connected to the mobile phone 2 via a network 8 via the base station 7, and a network connected to the network.
  • a personal computer hereinafter, referred to as “PC”) 16 and a printer having a facsimile function (hereinafter, referred to as “FAX printer”) 17.
  • PC personal computer
  • FAX printer printer having a facsimile function
  • the hanging advertisement 3 is installed so as to be sandwiched between clips or the like in a moving vehicle such as a train or a bus.
  • An advertising space 13 that also has a clip portion in which the hanging advertisement 3 is installed has an advertising location tag 9 that is an RFID tag indicating an advertising location.
  • the advertisement place tag 9 stores information for specifying the advertisement place tag 9 including a place ID for identifying the advertisement space 13.
  • the information stored in the advertisement location tag 9 can be read by the RFID tag reader 60.
  • the hanging advertisement 3 is not limited to a shape that can be hung, and may be affixed to a wall surface or a door of a vehicle.
  • the advertisement frame 13 and the ceiling are formed of metal, it can be dealt with by using a wireless tag that can communicate even when the advertisement place tag 9 is attached to a metal surface.
  • a posting space tag 10 which is an RFID tag indicating a posting location is also attached to a posting frame 14 where a poster 4 to be posted on a station premises or on a street is installed.
  • the notice place tag 10 stores information for identifying the notice place tag including the place ID for identifying the installation place of the notice frame 14.
  • the information stored in the posting place tag 10 can be read by the RFID tag reader 60.
  • the shop display window T of a store such as a department store or a boutique is provided with a display place tag 11, which is an RFID tag indicating a display place.
  • Exhibition window tag 11 includes shop window T
  • the information for specifying the exhibition place tag including the place ID for identifying the exhibition place is stored.
  • the information stored in the exhibition place tag 11 can be read by the RFID tag reader 60.
  • the mobile phone 2 is provided with an RFID tag reader 60 as an optional unit.
  • the RFID tag reader 60 emits a scan radio wave according to a user's instruction, and when an RFID tag is present in the vicinity, the RFID tag power also reads information.
  • the article-related information providing server 6 is connected to the base station 7 of the mobile phone 2 via the network 8, and converts the tag information of the RFID tag in accordance with a request from the mobile phone 2 as described later.
  • the corresponding article-related information is searched in the database and transmitted to the mobile phone 2.
  • the mobile phone 2 includes a microphone 51 for transmitting, a speaker 52 for receiving, an LCD 53 as a display means which is a liquid crystal for display, and a key 54 having a button switch. And an antenna 55 for transmitting and receiving radio waves to and from the base station 7 to execute wireless communication.
  • the mobile phone 2 displays a decision button 56 for selecting and instructing tag information read from the advertisement location tag 9, the posting location tag 10, and the exhibition location tag 11, and a processing menu for these RFID tags.
  • Menu button 57, and a cancel button 58 for instructing to suspend processing relating to tag information read from the advertisement place tag 9, the posting place tag 10 and the exhibition place tag 11! /.
  • the mobile phone 2 performs wireless communication with an advertisement location tag 9, a posting location tag 10, and an exhibition location tag 11 (hereinafter, collectively referred to as "RFID tag 19" t).
  • An RFID tag reader 60 for reading the tag information is also provided.
  • the RFID tag reader 60 includes an RFID tag reader antenna 61 that mediates communication with the RFID tag 19, and an RFID tag reader unit 62 that is a main body that processes data transmitted and received between the RFID tag 19 and the RFID tag.
  • the RFID tag 19 attached as the advertisement place tag 9, the posting place tag 10, and the exhibition place tag 11 has a so-called tag-like shape.
  • the RFID tag 19 has various shapes and characteristics, such as a label shape, a card shape, and a coin shape. These shapes also depend on the intended use of the RFID tag. In many cases, a key shape or a label shape is used as a key holder shape. In addition, there are various sizes, ranging from several mm to several cm.
  • the shape and size of the RFID tag 19 used in the article-related information providing system I of the present invention can be freely set by an advertiser or a designer, but at least a hanging advertisement 3, a poster 4, and a shop window. Any small size that can be easily attached to or near T etc. is acceptable.
  • the RFID tag 19 is common to the advertisement location tag 9, the posting location tag 10, and the exhibition location tag 11.
  • the communication distance ranges from about 1 mm to about 5 m, and the most suitable one for the purpose of the system is used.
  • the RFID tag 19 used in the article-related information providing system I of the present invention may be freely set by the advertiser or the designer at any communication distance, but at least from the user's possession of the mobile phone 2 , The height of the hanging advertisement 3 with the advertisement location tag 9, the location of the poster location tag 10 of the poster 4, and the location of the exhibition location tag 11 in the shop window T. Just fine.
  • FIG. 3 is a block diagram showing an electrical configuration of the mobile phone 2.
  • FIG. 4 is a block diagram showing an electrical configuration of the RFID tag reader 60.
  • FIG. 5 is a block diagram showing an electrical configuration of the RFID tag 19.
  • FIG. 6 is a block diagram showing an electrical configuration of the article-related information providing server 6. As shown in FIG. The same components as those shown in FIG. 2 are denoted by the same reference numerals, and detailed description thereof is omitted.
  • the mobile phone 2 includes a CPU 101 that controls the overall operation of the mobile phone 2, a ROM 102 that stores a program executed by the CPU 101, a BIOS, and the like, and temporarily stores various data. And a RAM 103 for storing the information.
  • the mobile phone 2 includes an audio codec section 104 for digitally converting an audio signal input from the microphone 51 or converting digital audio data into an analog signal and outputting the analog audio data from the speaker 52;
  • a baseband controller 105 that performs procedural processing according to the communication system to transfer the audio data processed by 104, and transmits the data via an antenna 55
  • Wireless controller 106 that modulates the received signal and demodulates the high-frequency signal received via the antenna 55, and controls the input from the key 54, the OK button 56, the menu button 57, the cancel button 58, and the output to the LCD 53.
  • a date / time processing unit 108 having a timer function consisting of timer 1 and timer 2 for counting a predetermined time, and a calendar function for measuring date and time, and an input / output for effective connection to the RFID tag reader 60.
  • An extended IZO interface 109 that is an output interface, and a power supply 110 that supplies power to the entire circuit of the mobile phone 2 and the RFID tag reader 60 are provided.
  • the mobile phone 2 can execute wireless communication as a normal mobile phone, and is connected to the RFID tag reader 60 to read tag information from the RFID tag 19.
  • Function as The mobile phone 2 according to the present invention only needs to be able to function as an information terminal for editing and displaying at least tag information read from the RFID tag 19.
  • the information terminal is not limited to a mobile phone, but may be a PDA or a notebook computer connected to an RFID tag reader.
  • the RFID tag reader 60 includes a control circuit 201 for controlling the entire operation of the RFID tag reader 60 and a signal transmitted to the RFID tag 19 and a signal received from the RFID tag 19. And a signal processing circuit 202 for performing processing.
  • the control circuit 201 and the signal processing circuit 202 are effectively connected to the extended IZO interface 109 (see FIG. 3) of the mobile phone 2 so that various data can be exchanged with the mobile phone 2.
  • the tag information read by the RFID tag reader 60 is transmitted to the mobile phone 2, and the mobile phone 2 can display and select the tag information. I have.
  • a power supply 250 for supplying power to the RFID tag reader 60 is provided.
  • the RFID tag reader 60 includes a transmission unit 210 that transmits a signal to the RFID tag 19, and a reception unit 212 that receives a reflected wave from the RFID tag 19, and the transmission unit 2
  • Reference numeral 10 denotes a carrier generator that generates a carrier for writing information to the RFID tag 19, and a carrier that modulates the carrier generated by the carrier generator 214 based on a signal supplied from the signal processing circuit 202.
  • the modulation unit 220 includes a modulation unit 220 and a transmission amplifier 222 that functions as a modulation wave amplification unit that amplifies the modulation wave modulated by the carrier modulation unit 220.
  • the carrier generated by the carrier generator 214 is preferably UH F-band signals are used.
  • the output of the transmission amplifier 222 is output from the RFID tag reader antenna 61 via the transmission / reception separator 224 and transmitted to the RFID tag 19 as a transmission signal.
  • the reflected wave from the RFID tag 19 received by the RFID tag reader antenna 61 is input to the receiver 212 via the transmission / reception separator 224, and functions as a reflected wave amplifier that amplifies the reflected wave. Input to the receiving amplifier 221.
  • the receiving section 212 includes a first mixer 226 that multiplies a reflected wave from the RFID tag 19 received by the RFID tag reader antenna 61 and a carrier generated by the carrier generating section 214, and a first mixer 226.
  • a first bandpass filter 227 for extracting only a signal in a band that also requires an output power of the first bandpass filter 227, and a first amplifier 228 for amplifying the output of the first bandpass filter 227 and supplying the amplified signal to a first limiter 230. I have.
  • a second mixer 232 that multiplies the carrier wave whose phase is shifted by the phase change 240 and the reflected wave of the RFID tag 19 received by the RFID tag reader antenna 61, and a required band from the second mixer 232.
  • a second amplifier 234 for amplifying the output of the second bandpass filter 233 and supplying the amplified signal to the second limiter 236.
  • the signal output from the first limiter 230 and the signal output from the second limiter 236 are input to the signal processing circuit 202 and processed.
  • the output signals from the first amplifier 228 and the second amplifier 234 are also input to an RSSI (Received Signal Strength Indicator) 238, and a signal RSSI indicating the strength of those signals is input to the signal processing circuit 202. It has become. That is, in the RFID tag reader 60 of the present invention, the reflected wave from the RFID tag 19 is demodulated by so-called IQ quadrature demodulation, and the tag information from the RFID tag 19 is obtained.
  • the RFID tag reader 60 performs wireless communication with the RFID tag 19 to write various information to the RFID tag 19 or read tag information from the RFID tag 19.
  • the RFID tag reader 60 of the present invention only has to have a function of reading tag information from at least the RFID tag 19. That is, the RFID tag library in the present invention
  • the transmitter 60 transmits a carrier based on a predetermined inquiry signal supplied at regular intervals by the control circuit 201 and the signal processing circuit 202, and demodulates the reflected wave returned from the RFID tag 19 by the signal processing circuit 202. It is only necessary that the tag information from the RFID tag 19 can be acquired.
  • the RFID tag 19 includes an antenna unit 301 that performs communication by being electrostatically coupled to the RFID tag reader antenna 61 of the RFID tag reader 60, and a carrier wave received by the antenna unit 301.
  • Rectifier 302 for rectification, power supply 303 for storing the energy of the carrier rectified by rectifier 302, and a clock signal extracted from the carrier received by antenna 301 and supplied to controller 307.
  • Clock extracting section 304 a memory section 305 functioning as an information storing section capable of storing a predetermined information signal, a modem section 306 connected to an antenna section 301, a rectifying section 302, a clock extracting section 304, and a modem section.
  • the control unit 307 communicates with the RFID tag reader 60 to store predetermined information in the memory unit 305, and controls the carrier received by the antenna unit 301 to store the information stored in the memory unit 305 in the modem unit 306. It performs basic control such as control to modulate based on the signal and to reflect and return from the antenna unit 301 as a reflected wave. That is, the RFID tag 19 of the present invention is transmitted from the RFID tag reader 60 at regular intervals, and upon receiving the combined carrier, the tag information stored in the memory unit 305 is reflected back from the antenna unit 301 as a reflected wave. I do.
  • the article-related information providing server 6 is composed of a well-known workstation, and is provided with a CPU 20 for controlling the article-related information providing server.
  • a ROM 21 storing a BIOS, etc.
  • a RAM 22 temporarily storing various data
  • an IZO interface 40 for mediating data transfer.
  • the I / O interface 40 is connected to a communication control interface 41 that performs communication control for connecting to the base station 7 of the mobile phone 2 via the Internet.
  • the interface 40 includes a video controller 23 for controlling a display 24 for displaying characters and the like, a key controller 25 for controlling a keyboard 26 as an input device, and a CD-ROM for reading a CD-ROM 29.
  • the drive 28 and the hard disk device 30 are connected.
  • the hard disk device 30 is a programmer storing programs executed by the CPU 20.
  • a memory area 31 a tag information database 32 storing tag information of the RFID tag 19, and a content information database 36 are provided.
  • the tag information database 32 corresponds to the wireless tag information storage means of the present invention
  • the content information database 36 corresponds to the article-related information storage means of the present invention.
  • FIG. 7 is a conceptual diagram of a data configuration of the advertisement place information 400 transmitted from the advertisement place tag 9 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 8 is a conceptual diagram of a data configuration of the posted location information transmitted from the posted location tag 10 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 9 is a conceptual diagram of a data structure of the exhibition place information 600 transmitted from the exhibition place tag 11 to the mobile phone 2 via the RFID tag reader 60.
  • FIG. 10 is a conceptual diagram of the data configuration of the tag information database 32 stored in the hard disk device 30 of the article-related information providing server 6.
  • FIG. 11 is a conceptual diagram of a data configuration of the content information database 36 stored in the hard disk device 30 of the article-related information providing server 6.
  • the advertising location information 400 stored in the advertising location tag 9 includes a header section 410 indicating the attribute of the advertising location information 400, and an ID section 420 for identifying the advertising location. Force is composed. “X01” in the header section 410 indicates that the information starts with “X”, which is the information on the advertisement location, and “01” indicates the position of the hanging advertisement 3 in the vehicle. “X” indicates that all hanging advertisements 3 installed in the advertising space (clip portion) 13 of the same hanging advertisement are included, that is, the ID of the advertising space 13.
  • the ID part 420 is an identification number unique to the advertisement space 13 to which the advertisement place tag 9 is given.
  • the “X” above indicates that it contains advertising location information, and is added to facilitate identification from commonly used IDs and the like using “numerals”.
  • the configuration of the posting place information 500 stored in the posting place tag 10 is basically the same as the advertising place information 400.
  • the posting place information 500 also includes a header part 510 indicating an attribute and an ID part 520 for identifying the posting place.
  • ⁇ S01 '' in the header section 510 indicates that the information starts with ⁇ S '' and that it is information on the posting location, and ⁇ 01 '' is a serial number in the same station yard of the bulletin frame 14 where multiple posters 4 can be posted. Shows .
  • the ID section 520 is an identification number unique to the notice frame 14 to which the notice place tag 10 is attached.
  • the configuration of the exhibition location information 600 stored in the exhibition location tag 11 is basically the same as the advertisement location information 400 and the posting location information 500.
  • the exhibition place information 600 also includes a header section 610 indicating an attribute and an ID section 620 for identifying the place to be posted. “W01” in the header section 610 indicates that the information that starts with “W” is also information on the exhibition location, and “01” indicates the serial number of the shop window T in the same store.
  • the ID section 620 is an identification number unique to the shop window T to which the exhibition place tag 11 is attached.
  • the tag information database 32 is configured as a set of tag information records for specifying the RFID 19, and includes a record number 321 for uniquely identifying each record, advertising location information 400,
  • the place ID 322, which is the information of each ID part of the notice place information 500 and the exhibition place information 600, the installation place information 323, the content number 324 which is the number of the content corresponding to the place ID, and the title which is the title of each content 325 items are registered in association with each other.
  • the installation location information 323 is divided into installation location information 3231, installation location information 3232, installation location information 3233, and installation location information 3234, and the installation location information 3231 indicates the line name in the case of the advertising location information 400.
  • the station name is registered, and in the case of the display place information 600, the store name is registered.
  • the installation location information 3232 indicates the train number in the case of the advertisement location information 400, the location of the bulletin board in the station premises in the case of the posting location information 500, and the location in the store in the case of the exhibition location information 600.
  • the location of the show window T is registered.
  • the vehicle number is registered in the case of the advertisement location information 400, and the type of the mannequin or the display in the shop window T is registered in the case of the exhibition location information 600.
  • the installation location information 3234 the number of the advertising space 13 in the case of the advertisement location information 400 is registered. If each record includes a plurality of contents for one place ID, a plurality of contents numbers and titles corresponding to the contents are registered.
  • the content information database 36 the content of the content corresponding to the content number registered in the tag information database 32 is registered.
  • Each item of fee 366, which is content fee information, is registered in association with each other.
  • FIG. 12 is a flowchart of a main routine relating to acquisition of article-related information in mobile phone 2.
  • FIG. 13 is a flowchart of a subroutine of the tag information receiving process performed in S19 of FIG.
  • FIG. 14 is a flowchart of a subroutine of the mode setting process performed in S21 of FIG.
  • FIG. 20 is a flowchart of a subroutine of the detailed information item selection process performed in S23 of FIG.
  • FIG. 16 is a flowchart of a subroutine of the content acquisition process performed in S25 of FIG. FIG.
  • FIG. 17 is a flowchart of a subroutine of the settlement process performed in S121 of FIG.
  • FIG. 18 is a flowchart of a subroutine of the real purchase process performed in S125 of FIG.
  • FIG. 19 is a flowchart of a subroutine of the download process performed in S129 of FIG.
  • FIG. 20 is a flowchart of a subroutine of table of contents information processing performed in S131 of FIG.
  • FIG. 21 is a diagram showing an example of a place ID display screen displayed on the LCD 53 of the mobile phone 2.
  • FIG. 22 is a diagram showing an example of a title display screen displayed on the LCD 53 of the mobile phone 2.
  • FIG. 23 is a diagram showing an example of a browsing mode selection screen displayed on the LCD 53 of the mobile phone 2.
  • a response radio wave is received (S7).
  • the received radio wave power also separates the location HD information (S9), stores it in the RAM 103 (S11), and displays the location ID on the LCD 53 as shown in FIG. 21 (S13).
  • the place ID is the contents of the advertisement place information 400, the notice place information 500, and the exhibit place information 600 read from each of the RFID tags 19 of the notice place tag 9, the notice place tag 10, the exhibit place tag 11, and the like. If a plurality of RFID tags 19 exist near the mobile phone 2 and are within the reading range of the RFID tag reader, a plurality of location IDs are displayed.
  • the user can select the target RFID tag 19 for which the user wants to obtain the related information.
  • the user is reading near the hanging advertisement 3 in the train, and as a result of the reading, the advertisement location information 400 of the advertisement location tag 9 of the advertisement space 15 and the advertisement space 16 is read.
  • “X1526458815” and “X1635226543” are displayed as location IDs.
  • the user selects desired wireless tag information from the displayed contents by key operation, and uses the determination button 56 to obtain the related information using the location ID of the RFID tag 19.
  • S15: NO it is further determined whether or not the cancel button 57 has been pressed (S16). If the cancel button 57 has been pressed (S16: YES), the flow returns to S1 to transmit the scan radio wave again. If the cancel button 57 is not pressed! (S16: NO), the flow returns to S13 to continue displaying the location ID.
  • the location ID is selected (S15: YES)
  • the connection to the article-related information providing server 6 is made (S17). Then, a tag information receiving process of transmitting the location HD information to the article-related information providing server 6 and receiving detailed tag information is performed (S19).
  • the location HD information selected in S15 of FIG. 12 is transmitted to the article-related information providing server 6 (S41). This is the request for tag information corresponding to this location ID.
  • the article-related information providing server 6 receives the tag information searched and transmitted from the tag information database 32 ( S47). Then, the received tag information is stored in the RAM 103 (S49). The tag information received here is stored in the tag information database 32 of the article-related information providing server 6, and the content of the data is, as shown in FIG. 10, the installation location information corresponding to the location ID. , Content number and title power. Thus, the tag information receiving process ends, and the process returns to the main routine in FIG.
  • the title of the content of the target RFID tag 19 is extracted from the tag information received from the article-related information providing server 6 and stored in the RAM 103 (S60). Then, the title is displayed on the LCD 53 as shown in FIG. 22 (S61). In the example of FIG. 22, the content titles “Weekly XX” and “Movie ⁇ ” corresponding to the previously selected “X1526458815” are displayed!
  • the browsing mode selection screen shows the title of the target content, and allows the user to set the browsing mode of how the content was browsed! / .
  • three types of browsing modes displayed here are provided, “1. See table of contents”, “2. Download (paid)”, and “3.
  • the browsing mode may be stored in a program stored in the ROM 102 of the mobile phone 2, or the browsing mode may be changed depending on the title.
  • a configuration may be adopted in which a record of the tag information database 32 is provided with a browsing mode item for storage, and the record is received in the tag information receiving process.
  • different browsing mode items may be prepared depending on the type of the advertisement location tag 9, the posting location tag 10, and the exhibition location tag 11.
  • the content number and the setting mode for example, “001, download” stored in the RAM 103 are transmitted to the article-related information providing server 6 (S81). This is the request for the detailed information item corresponding to the content number and setting mode.
  • a response is received from the article-related information providing server 6 (S83: YES)
  • a detailed information item is received (S87).
  • the received detailed information item is stored in the RAM 103 (S89).
  • the detailed information item received here is the content information data of the article-related information providing server 6.
  • the contents of the detailed information item 364 as shown in FIG. 11 are stored in the database 36 and transmitted. In the above example, if the transmitted content number and setting mode are “001, download”, “2-1 whole download” and “2-2 whole content outside” are transmitted and received.
  • the stored detailed information items are displayed on the LCD 53 (S91). Then, it is determined whether or not one of the displayed detailed information items has been selected by the user (S93). If it is not selected (S93: NO), the process returns to S91 and the display of the detailed information item selection screen is continued.
  • the selected detailed information item is stored in the RAM 103 for transmission to the article-related information providing server 6 (S95). For example, suppose that “2-2 all outside contents” was selected and stored from the two detailed items in the previous example. Then, the process returns to the main routine of FIG.
  • the content acquisition processing executed in S25 of FIG. 12 will be described with reference to FIGS.
  • the content number and the selected item stored in the RAM 103 are transmitted to the article-related information providing server 6 (S111).
  • the article-related information providing server 6 For example, in the above example, "001, 2-2 outside all contents" is transmitted. This is a request for content information corresponding to the content number and the selected item.
  • the content information is received (S117). Then, the received content information is stored in the RAM 103 (S119).
  • the content information received here is stored in the content information database 36 of the article-related information providing server 6, and the content information transmitted corresponds to the content number and the selection item as shown in FIG. It is data of 365 content and 366 fee. In the above example, the transmission instruction information to the external device and the fee information related thereto are transmitted.
  • the settlement process is completed (S121)
  • the procedure of purchasing and sending the real thing is performed (S125). Details of the physical purchase processing will be described with reference to FIG.
  • a purchase screen displaying the product name and the destination address is displayed on the LCD 53 (S171). Then, it is determined whether or not to send to the registered address (S173).
  • the destination address can be changed to display the home address registered in the mobile phone carrier in advance as a default value. Therefore, the user is asked to select whether or not to send to the registered address.
  • sending to the registered address S173: YES
  • the process directly proceeds to S177, and requests the article-related information providing server 6 to send the product to the registered address.
  • a destination address input screen is displayed on the LCD 53 (S175), and the user is requested to input a destination. Then, the destination address is transmitted to the article-related information providing server 6 to request the delivery of the product (S177). Then, it is determined whether or not there is a response from the article-related information providing server 6 (S179). If there is no response (S179: NO), it is determined whether a predetermined time has elapsed and a timeout has occurred. It is further determined whether or not there is no timeout (S181). If the timeout has not occurred (S181: NO), the process returns to S179 to determine again whether or not there is a response!
  • the article-related information providing server 6 transmits the data to the external device that is not directly downloaded to the mobile phone 5. Therefore, a destination selection screen that allows the user to select either a mail address or a fax number as the destination The screen is displayed on the LCD 53 (S206).
  • a destination selection screen that allows the user to select either a mail address or a fax number as the destination The screen is displayed on the LCD 53 (S206).
  • an input screen for inputting the e-mail address is displayed (S209), the input is accepted, and the input address is sent to the article-related information providing server 6.
  • the content is transmitted, and a request is made to transmit the content to the address (S211). Then, it is determined whether or not there is a response from the article-related information providing server 6 (S213).
  • FIG. 24 is a flowchart of the main routine of the article-related information providing process of the article-related information providing server 6.
  • FIG. 25 is a flowchart of a subroutine of the tag information search process performed in S309 of FIG.
  • FIG. 26 is a flowchart of a subroutine of the detailed information item search process performed in S317 of FIG.
  • FIG. 27 is a flowchart of a subroutine of the content information search process performed in S325 of FIG.
  • connection request As shown in FIG. 24, first, it is determined whether or not there is a connection request from the mobile phone 2 (S301). If there is no connection request (S301: NO), the process repeats the determination in S301 and waits until there is a connection request. If there is a connection request (S301: YES), a line connection process is performed (S303). Then, it is determined whether or not the information transmitted from the mobile phone 2 is a request for tag information (S305). In the case of a request for tag information (S305: YES), the location ID information of the RFID tag for which the request for tag information is requested has been transmitted, and is received (S307). Next, tag information search processing for searching and extracting tag information corresponding to the place ID from the tag information database 32 is performed (S309).
  • the tag information to be transmitted to the mobile phone 2 Since the tag information to be transmitted to the mobile phone 2 has been extracted by the tag information search process (S309), the extracted tag information is transmitted to the mobile phone 2 (S311). Then, the process returns to S305.
  • the mobile phone 2 transmits information indicating the number of the content to be viewed (content number information) and information indicating the set viewing mode (setting mode information). Since it has been received, it is received (S315). For example, assume that the received content number information is 001 and the setting mode information is “2. Download”. Next, a detailed item search process for searching and extracting detailed information items of the content corresponding to the content number and the viewing mode from the content information database 36 is performed (S317).
  • the extracted detailed information item is transmitted to the mobile phone 2 (S319). Then, the process returns to S305.
  • the information transmitted from the mobile phone 2 is not a notification of the setting mode (S313: NO)
  • it is determined whether or not the request is a content information request (S321).
  • the mobile phone 2 transmits the content number information to be requested and the selected detailed information item (selection item information). (S323). For example, suppose that the received content number information is 001 and the selection item information is “2-2 to the outside of all contents”.
  • a content information search process for retrieving and retrieving the content number and the content of the content corresponding to the selected item ⁇ blue report ⁇ from the content ⁇ blue report database 36 ⁇ is performed (S325).
  • the mobile terminal 2 receives the information (settlement information) (S331). . Then, based on the received payment information, payment processing such as transmitting billing information to the mobile phone carrier is performed (S335). Then, when the settlement processing is completed, the settlement completion information is transmitted to the mobile phone 2 (S337). Then, return to step S305.
  • the transmission destination information is transmitted from the mobile phone 2 and is received (S341). Then, based on the received information, a procedure for transmitting the content information or transmitting the product to the designated address is performed (S343). Then, when the “transmission” transmission processing is completed, the “transmission” transmission completion information is transmitted to the mobile phone 2 (S345). Then, the process returns to S305.
  • the tag information database 32 is opened (S401).
  • one record of the tag information is read (S403).
  • the content information database 36 is opened (S431).
  • one record of the content information is read (S433).
  • the first row record “content number: 001”, “title: weekly :”, “viewing mode: 1. table of contents information”, “detailed information item” : 11 Summary (free), "Contents: Content summary information", "Charge: 0 yen” are read.
  • the content information record does not end (S435: NO), it is determined whether or not the content number information received in S315 of FIG. 24 matches the content number of the record read out in S433 (S435). S439). If they do not match (S439: NO), the flow returns to S433 to read the next record. [0178] If the content number information matches the content number of the record read in S433 (S439: YES), the content of that record is to be viewed, The record mode item of the record is taken out (S441). For example, in the above example, since the received content number information is 001, it matches the content number of the record in the first line. Therefore, "1. Table of contents information" which is the mode item of the record on the first line is extracted.
  • the content number information still matches the content number of the read record (S439: YES), and the extracted mode item also matches "2. Download”. (S445: YES), the content of the detailed information item of the record, "2-2 to all outside”, is stored in the RAM 22 as information to be transmitted (S447). Then, the flow returns to S433 to process the next record. By the processing up to this point, “2-1 whole download 2-2 outside all contents” has been stored in the RAM 22 as detailed information items to be transmitted.
  • the content number information matches the content number of the read record (S439: YES), but the mode item extracted in S441 is "3. Since it does not match the mode information (S445: NO), the process returns to S433.
  • the content information database 36 is opened (S461). In the following, processing is performed one record at a time from the first record. First, one record of the content information is read (S463).
  • the record in the first line in S463 is "Content number: 001", “Title: Weekly”, “Browsing mode: 1. Table of contents information”, and “Details”.
  • the flow returns to S463 to read the next record.
  • the received selection item information is S “2-2—outside all contents”, so the mode item “11 summary (none ), The process returns to S463 and reads the record in the second line.
  • the detailed information item extracted in the second round processing is "1 2-part content download", and the detailed information item extracted in the third round processing is "1 3-part content”.
  • the detailed information item extracted in the fourth round processing is" 2-1 whole download ", which does not match the selection item information" 2-2 to outside all contents ". , (S475: NO) o Then, return to S463 and read the record in the fifth line.
  • the content number information still matches the content number of the read record (S469: YES), and the extracted detailed information item is also "2-2 to the outside of all contents". Since they coincide with each other (S475: YES), the "sending / transmission instruction information", which is the content of the content of the record, is stored in the RAM 22 as information to be transmitted (S477). Then, the process returns to S463 to perform the processing of the next record.
  • the content number information matches the content number of the read record (S469: YES), but the detailed information item extracted in S471 is "3-1—buy a magazine”. Yes, and does not match the selection item information (S475: NO), and returns to S463.
  • the article-related information providing system I of the present embodiment hanging advertisements, signboards, posters, sample advertising products in the shop window T, and the like, as well as advertisement media that are visible in the vicinity.
  • the RFID tag read from the mobile phone 2 is sent to the goods-related information providing server that stores the corresponding information, and the consumption behavior such as extracting the necessary information and browsing it on the spot or purchasing a product is reduced. It is possible.
  • By storing only the HD information indicating the location in the RFID tag it is possible to store a wide range of related information in the database 36 of the article-related information providing server I, and select and provide the information desired by the user. it can.
  • the present invention is not limited to the above embodiment, and various modifications are possible.
  • the same reference numerals are given to portions common to the above-described embodiment, and description thereof will be omitted.
  • the downloaded data may be stored in a removable external memory such as a card-shaped memory, and may be viewed on a terminal such as a PC having a large-screen display device.
  • the RFID tag may be attached to each advertisement or poster that is not attached to the advertisement or poster frame.
  • FIG. 28 is a system configuration diagram of an article-related information providing system I applied when an RFID tag is attached to each article.
  • FIG. 29 is a data configuration diagram of the advertisement tag 91.
  • FIG. 30 is a data configuration diagram of the poster tag 92.
  • FIG. 31 is a data configuration diagram of the display tag 93.
  • FIG. 32 is a data configuration diagram of the tag information database 32.
  • FIG. 33 is a diagram showing an example of a tag ID display screen displayed on the LCD 53 of the mobile phone 2. As shown in FIG.
  • the advertisement tag 91 which is an RFID tag attached to each hanging advertisement 3, the RFID tag attached to each poster!
  • the RFID tag reader 60 of the mobile phone 2 reads a poster tag 92 of the mobile phone 2 and a display tag 93 of an RFID tag attached to each displayed product in the shop window T.
  • the advertisement information 700 stored in the advertisement tag 91 can be in two formats.
  • the advertisement information 701 includes a header part 710 indicating an attribute of the advertisement information 700 and an ID section 720 for identifying the hanging advertisement 3 to which the advertisement tag 91 is attached.
  • “A01” in the header section 710 indicates that it is advertisement information because it starts with “A”, and “01” indicates the position of the hanging advertisement 3 in the vehicle.
  • the ID section 720 is an identification number unique to the advertisement tag 91.
  • the advertisement information 702 in addition to the header section 710 and the ID section 720, a title 730 indicating the content of the advertisement and a power are also configured.
  • the advertisement tag 91 having the data configuration of the advertisement information 702 when reading is performed by the RF ID tag reader 60, the title can be directly displayed without displaying the ID and the user can select the title.
  • the configuration of poster information 800 stored in poster tag 92 is basically the same as advertisement information 700.
  • Poster information 800 is also available in two formats. First, the poster information 801 includes a header section 810 indicating an attribute of the poster information 800 and an ID section 820 for identifying the poster 4 to which the poster tag 92 is attached.
  • “S01” in the header section 810 indicates that the information starting with “S” is also poster information, and “01” indicates the serial number of the poster 4 in a specific place such as the same station premises. .
  • the ID section 820 is an identification number unique to the poster tag 92.
  • poster information 802 in addition to the header section 810 and the ID section 820, a title 830 indicating the content of the poster and power are also configured.
  • the poster tag 92 having the data structure of the poster information 802 when reading is performed by the RFID tag reader 60, the title can be directly displayed without the ID being displayed and the user can select the title.
  • the configuration of display information 900 stored in display tag 93 is basically the same as advertisement information 700 and poster information 800.
  • Display information 900 can also be in two formats.
  • a header 910 indicating the attribute of the display information 900, and an ID section 920 for identifying a display product with the display tag 93 are also configured.
  • “W01” in the header section 910 indicates that the information starting with “W” is also display information, and “01” indicates a serial number in the same show window T.
  • the ID section 920 is an identification number unique to the display tag 93.
  • the display information 902 it is composed of a header section 910 and an ID section 920, and a title 930 indicating the content of the product.
  • the display tag 93 having the data configuration of the display information 902 when reading is performed by the RFID tag reader 60, the title is directly displayed without displaying the ID, and the user can select the title.
  • the tag information database 32 of the present modification is configured as a set of tag information records for identifying the RFID tag 19, and a record for uniquely identifying each record.
  • No. 321 Advertising information 700, Poster information 800, Display information 900 0 Tag ID 322 which is information of each ID part, Installation location information 323, Content number 324 which is the number of the content corresponding to the tag ID, Title of each content Is the title of 325
  • the installation location information 323 is divided into installation location information 3231, installation location information 3232, installation location information 3233, and installation location information 3234, and the installation location information 3231 indicates the line name in the case of advertising location information 400.
  • the station name is registered, and in the case of exhibition location information 600, the store name is registered.
  • the installation location information 3232 includes the train number in the case of the advertisement location information 400, and the location power in the station premises of the bulletin frame in the case of the posting location information 500, and The location of show window T is registered.
  • the installation location information 3233 in the case of the advertisement location information 400, the number of the vehicle is displayed.
  • the type of the mannequin or the display in the shop window T is registered.
  • the installation location information 3234 the number of the advertising space 13 is registered in the case of the advertisement location information 400.
  • the corresponding content is always one, and the content number and title of 1 are registered in each record. ing.
  • a scan wave is transmitted to read information from the RFID tag 19 (Sl). If there is a response from the RFID tag 19 (S3: YES), a response wave is received (S7).
  • a response radio wave including a tag ID for identifying each tag is received instead of the place ID. Therefore, in the case of the present modified example, the tag ID may be read instead of the place ID in the subsequent flowcharts.
  • the received radio wave power also separates the tag I and blue information (S9), stores it in the RAM 103 (S11), and displays the location ID on the LCD 53 as shown in FIG. 33 (S13).
  • the tag ID is the content of the advertisement information 700, the poster information 800, and the display information 900 read from the respective RFID tags 19 of the advertisement tag 91, the poster tag 92, and the display tag 93. If a plurality of RFID tags 19 exist near the mobile phone 2 and are within the reading range of the RFID tag reader, a plurality of tag IDs are displayed. For example, in the example of Fig. 33, the user is reading in the vicinity of the hanging advertisement 3 in the train, and as a result of the reading, the advertisement of the advertisement tag 91 attached to the four advertisements suspended in the advertisement space 13 of No.
  • FIG. 33 shows a case of a data configuration of the format of the advertisement information 701 not including a title.
  • the title information can also be obtained.
  • the title can be displayed as shown to prompt the user to select. The user has more clues to select than displaying the tag ID, making it easier to understand.
  • FIG. 34 is another embodiment of the present invention, and is a diagram for explaining the configuration of the advertisement information management system II, and shows the general concept of the advertisement information management system II.
  • the mobile phone 2 and the RFID tag 19 included in the advertisement information management system II are configured in the same manner as in FIG. 2 described above.
  • the advertisement information management system II is a portable information device provided with an RFID tag 19 as a wireless tag attached near the advertisement 3 and an RFID reader 60 as a reading unit for reading the RFID tag 19.
  • the mobile phone 2 is a terminal, and an advertisement information management server 66 connected to the mobile phone 2 and the network 8 via the base station 7.
  • Advertisement 3 is an image, symbol, or character displayed on one or both sides of paper or a resin sheet so as to be visually perceived.
  • the advertisement 3 is sandwiched between moving vehicles such as a train or a bus. It is installed in a hanging or attached form.
  • An advertisement frame 13 including a clip portion in which the advertisement 3 is placed is provided with an RFID tag 19 indicating an advertisement place.
  • the RFID tag 19 stores information for specifying the RFID tag 19 including a place ID for identifying the advertising space 13.
  • the information stored in the RFID tag 19 can be read by the RFID tag reader 60.
  • the advertisement 3 is not limited to a shape that can be hung, and may be affixed to a vehicle wall or a door, or may be posted on a station yard or on a street. Further, the RFID tag 19 may be attached to the vicinity of the advertisement space 13 or to each advertisement 3.
  • the mobile phone 2 as the mobile information terminal of the present invention is provided with the RFID tag reader 60 as an optional unit.
  • the RFID tag reader 60 can be operated by a user or It automatically transmits scan radio waves and reads RFID tag power information when there is an RFID tag nearby.
  • the advertisement information management server 66 is connected to the base station 7 of the mobile phone 2 via the network 8, and according to the request from the mobile phone 2, the advertisement information corresponding to the tag information of the RFID tag 19 is Database power Search and send to mobile phone 2.
  • the mobile phone 2 includes a microphone 51 for transmitting, a speed 52 for receiving, an LCD 53 as display means which is a liquid crystal for display, and a button switch. And an antenna 55 for transmitting and receiving radio waves between the base station 7 and executing wireless communication. Further, the mobile phone 2 has a decision button 56 for selecting and instructing the tag information read from the RFID tag 9, a menu button 57 for displaying a processing menu relating to the RFID 19 tag, and a tag information read from the RFID tag 19. And a cancel button 58 for giving an instruction to interrupt the processing related to the processing.
  • the mobile phone 2 is provided with an RFID tag reader 60 that executes short-range wireless communication with the RFID tag 9 and reads tag information from the RFID tag 19.
  • the RFID tag reader 60 includes an RFID tag reader antenna 61 that mediates communication with the RFID tag 19, and an RFID tag reader unit 62 that is a main body that processes data transmitted and received between the RFID tag 19 and the RFID tag.
  • the RFID tag 9 has a so-called tag-like shape in a tape shape.
  • the RFID tag 19 has various shapes and characteristics, for example, a label shape, a card shape, a coin shape, and the like. These shapes also differ depending on the intended use of the RFID tag. For example, in the case of a person, a card shape or a label shape processed into a key holder shape is often used. In addition, there are various sizes, ranging from a few mm to a force of several cm.
  • the shape and size of the RFID tag 19 used in the advertisement information management system of the present invention can be freely set by an advertiser or a designer, but the RFID tag 19 is attached to at least the advertisement space 13 or the advertisement 3 or the vicinity thereof. Any size that is as small as possible can be used.
  • the communication distance of the RFID tag 19 ranges from about 1 mm to about 5 m, and the most suitable one for the purpose of the system is used.
  • the RFID tag 19 used by the user can be freely set by the advertiser or the designer at the communication distance as well.However, at least the position of the mobile phone 2 of the user who is watching the advertisement is determined by the RFID tag. It is only necessary that the advertisement 3 with 19 is raised and communication is possible up to the position.
  • FIG. 3 a block diagram showing the electrical configuration of the mobile phone 2.
  • FIG. 4 a block diagram showing the electrical configuration of the RFID tag reader 60
  • FIG. 5 a block diagram showing the electrical configuration of the RFID tag 9
  • the electrical configuration of the advertisement information management server 66 is configured as shown in FIG.
  • This advertisement information management server 66 is different from the above-described FIG. 35 in that a position information database 33 and an advertisement information database 35 are further provided. It is the same as the block diagram showing the logical configuration.
  • FIG. 36 is a conceptual diagram of a data configuration of the tag information database 32 provided in the hard disk device 30 of the advertisement information management server 66.
  • FIG. 37 is a conceptual diagram of the data configuration of the content information database 36 provided in the hard disk device 30 of the advertisement information management server 66.
  • FIG. 38 is a conceptual diagram of the data configuration of the history information database 38 provided in the hard disk device 30 of the advertisement information management server 66.
  • the advertising location information 400 stored in the RFID tag 19 includes a header section 410 indicating the attribute of the advertising location information 400 and an ID section 4 for identifying the advertising location. It consists of 20. Of “01X” in the header section 410, “01” indicates the position of the advertisement 3 in the vehicle (for example, the first vehicle), and “X” indicates the advertisement frame of the same hanging advertisement (clip section). ) Indicates that all advertisements 3 placed in 13 are included, that is, the ID of the advertisement space 13.
  • the ID section 420 is an identification number unique to the advertising space 13 to which the RFID tag 9 is attached.
  • the tag information database 32 is configured as a set of tag information records for specifying the RFID 19, and a record for uniquely identifying each record.
  • the installation location information 323 is divided into the installation location information 3231, the installation location information 3232, the installation location information 3233, and the installation location information 3234, and the route name is registered in the installation location information 3231.
  • the train number is registered in the installation location information 3232.
  • the vehicle number is registered in the installation location information 3233.
  • the number of the advertising space 13 is registered in the installation location information 3234.
  • the content information database 36 the content of the content corresponding to the content number registered in the tag information database 32 is registered, and the content number 361, which is the content number, Title, which is the title of the content 36 2, Content browsing mode 363, Detailed information item 3 64, which is a detailed item of each browsing mode, Content content, which is actual content information 365, Charge, which is price information for each content 366 Each item is registered.
  • the history information database 38 performs the requested processing when a line connection request is received from the mobile phone 2, and after all processing is completed and the line is disconnected, The history is stored.
  • the access date and time 381 which is the date and time when the line connection request was issued, the location where the information was sent, the blue information 382, content number information 383, setting mode information 384, selection item information 385, and access articles Information 38
  • Each item of 6 comes to be memorized.
  • the terminal processing in FIG. 39 is executed according to the terminal processing routine for executing the above terminal processing.
  • the tag information reception processing, mode setting processing, detailed information item selection processing, content acquisition processing, settlement processing, actual purchase processing, download processing, and table of contents information are the tag information reception processing routine of FIG. 13 described above and the mode of FIG. Setting processing routine, detailed information items in Fig. 15 A selection processing routine, a content acquisition processing routine in FIG. 16, a settlement processing routine in FIG. 17, a physical purchase processing routine in FIG. 18, a download processing routine in FIG. 19, and a table of contents information processing routine in FIG.
  • FIG. 39 is a flowchart of a main routine for acquiring advertisement information in the mobile phone 2.
  • FIG. 13 is a flowchart of the subroutine of the tag information receiving process performed in S19 of FIG.
  • FIG. 14 is a subroutine flowchart of the mode setting process performed in S21 of FIG.
  • FIG. 15 is a flowchart of the detailed information item selection processing (content request processing) routine performed in S23 of FIG.
  • FIG. 16 is a flowchart of a subroutine of the content acquisition process performed in S25 of FIG.
  • FIG. 17 is a flowchart of a subroutine of the settlement process performed in S121 of FIG.
  • FIG. 18 is a flowchart of a subroutine of the actual purchase process performed in S125 of FIG. FIG.
  • FIG. 19 is a flowchart of a subroutine of the download process performed in S129 of FIG.
  • FIG. 20 is a flowchart of a subroutine of table of contents information processing performed in S131 of FIG.
  • FIG. 40 is a diagram showing an example of a location ID display screen displayed on the LCD 53 of the mobile phone 2.
  • FIG. 22 described above is a diagram illustrating an example of a title display screen displayed on the LCD 53 of the mobile phone 2 of the present embodiment.
  • FIG. 23 described above is a diagram illustrating an example of a browse mode selection screen displayed on the LCD 53 of the mobile phone 2 of the present embodiment.
  • the mobile phone 2 first transmits a scan radio wave near the advertisement 3 in order to read information from the RFID tag 19 (Sl). Then, it is determined whether or not a response has been received from the RFID tag 9 (S3). If there is no response (S3: NO), it is further determined whether or not the force has timed out after a predetermined time (S5), and if not, the process returns to S3 and returns to S3. It is determined whether there is no response. In the case of timeout (S5: YES), the process returns to S1 and transmits the scan radio wave again.
  • the received radio wave power also separates the location HD information (S9), stores it in the RAM 103 (S11), and displays the location ID on the LCD 53 as shown in FIG. 40 (S13).
  • the place ID is the content of the advertisement place information 400 read from the RF ID tag 9.
  • Near mobile phone 2 When a plurality of RFID tags 9 exist and are within the reading range of the RFID tag reader 60, a plurality of location IDs are displayed. By displaying the location ID, the user can select the target RFID tag 19 for which the user wants to obtain the related information.
  • the advertisement location information 400 of the RFID tag 19 of the 15th advertisement space and the 16th advertisement space is read, and the advertisement is read. “15x26458815” and “16x35226543” representing the frame numbers are displayed.
  • the user selects the advertisement space number as the place ID where the user wants to obtain the relevant information by using the determination button 56. If not selected (S15: NO), the process returns to S13 to continue displaying the advertising space number.
  • the advertisement server is connected to the advertisement information management server 66 (S17). Then, a tag information receiving process is performed to transmit the location If blue report corresponding to the selected advertisement space number to the advertisement information management server 66 to receive detailed tag information (S19). The details of the tag information receiving process are the same as those shown in FIG.
  • a mode setting process for setting a mode for browsing the content is performed based on the received tag information (S21). Details of the mode setting process are the same as those shown in FIG. In this mode setting process, the content titles “Weekly X” and “Movie” corresponding to the previously selected “15x26458815” are displayed on the LCD 53 as shown in FIG.
  • a content acquisition process for acquiring content from the advertisement information management server 66 is executed according to the selected detailed information item, and thereafter, a process related to the RFID tag 9 is performed.
  • the details of the content acquisition processing are the same as those shown in FIGS.
  • the content acquisition processing to be executed is also the same as that shown in FIGS.
  • a response is received from the advertisement information management server 66 (S113: YES), and the content information is received (S117). Then, when the received content information is stored in the RAM 103 (S119). As shown in FIG. 37, it is data of content number 365 and fee 366 corresponding to the content number and the selected item.
  • the payment processing for the acquired content is performed (S121). The details of this settlement process are the same as those shown in FIG. 17 described above, and thus description thereof will be omitted.
  • FIG. 41 is a flowchart of the main routine of the advertisement information providing process of the advertisement information management server 66.
  • the flowchart of the subroutine of the tag information search process performed in S309 is the same as that of FIG. 25 described above, and the flowchart of the subroutine of the detailed information item search process performed in S317 is the same as that of FIG. 26 described above, and is performed in S325 thereof.
  • the flowchart of the subroutine of the content information search processing is the same as that in FIG. 27 described above, and thus the description is omitted.
  • FIG. 42 shows the history information processing performed by the advertisement information management server 66. It is a flowchart of a process.
  • FIG. 41 is different from FIG. 24 described above in that S351 is provided, and the other is the same as FIG. 24, so only the differences will be described. That is, in S351, if the information transmitted from the mobile phone 2 is not a “send to outside” transmission request (S339: NO), other processing is executed (S347), and line disconnection processing is performed. After (S349), the location information, the content number information, the setting mode information, the selection item information, and the access time of the connection request processed so far are stored in the history information database. As a result, the access record is stored and can be used in the history information processing described later.
  • the force history information database 38 is assumed to have a form in which several menus are prepared as a processing process of the history information. Since the force history information database 38 has a known database configuration, it is not limited to this. It can be processed freely.
  • the number of accesses for each content number in one advertisement medium is displayed. Therefore, by displaying the access ranking for each content in the advertisement medium in a graph or the like, the user can easily view each content. Understand advertising effectiveness.
  • the access number is not counted for each content (S481: NO)
  • a plurality of advertisements 3 of the same content are displayed on various vehicles and the like, so this is a menu for analyzing the number of accesses for each one.
  • the number of accesses to the number of advertisements is counted (S487: YES)
  • the number of location tag IDs of records whose content number item 383 of the history information database 38 matches the designated content number is counted (S489).
  • the number of accesses is counted by counting the number of records in which the content number item 383 matches the designated content number (S491).
  • the number of accesses determined in S491 is divided by the number of place tag IDs determined in S489 (S493). This gives the average number of accesses per location. Then, it is determined whether or not the number of accesses for each number of advertisements has been determined for all the content numbers (S495). When the processing is completed for all contents (S495: YES), the results are displayed as a list on the display 24 (S505), and the history information management processing ends. If it has not been completed yet (S495: NO), the flow returns to S489 to perform processing for obtaining the number of accesses for the next designated content number for each number of advertisements.
  • the number of advertising spaces displaying advertisement media for the same content is obtained, and then the total number of accesses to the content is obtained.
  • the average number of accesses per advertisement for each content is obtained, and the results are displayed as a list. Therefore, it is possible to distinguish between a large number of advertisements and therefore many accesses, and whether the content is very popular and a large number of accesses. Also, since a plurality of content numbers can be specified, it is possible to grasp the number of accesses between those contents in comparison.
  • the menu is not a menu for obtaining the number of accesses for each number of advertisements (S487: NO)
  • the number of accesses for each designated line is extracted, for example, the number of accesses is counted for each designated advertising space in a train, or the number of accesses is counted for each station. Then, it is possible to grasp the advertising effect for each place or station in the train. it can.
  • the RFID tag 19 attached to the advertisement 3 is read from the mobile phone 2, and the corresponding information is stored. It is possible to request the server 66 to retrieve necessary information and browse it on the spot, or to purchase goods, and to perform consumption behavior.
  • the history of requests for such advertisement information is stored in the advertisement information management server 66, and the advertiser can process the history information and analyze and verify the advertising effect, and can develop the next product or It can be used as a reference for advertisements.
  • the CPU 101 of the mobile phone 2 that transmits the content number and the selection item in S111 of the above-described flowchart of Fig. 16 functions as the advertisement information requesting unit of the present invention.
  • the CPU 101 of the mobile phone 2 that executes the content information receiving process in S117 of the flowchart in FIG. 16 functions as the advertisement information receiving unit of the present invention.
  • the CPU 20 of the advertisement information management server 66 that receives the content number information and the setting mode information in S315 of the flowchart in FIG. 41 and receives the selection item information in S323 functions as a request receiving unit of the present invention.
  • the CPU 20 of the advertisement information management server 66 that executes the detailed information item search processing in S317 of the flowchart in FIG. 41 and executes the content information search processing in S325 functions as the advertisement information extraction unit of the present invention. Also, the CPU 20 of the advertisement information management server 66 that transmits detailed information items in S319 of the flowchart of FIG. 41 and transmits content information in S327 functions as an advertisement information transmission unit of the present invention. Also, the CPU 20 of the advertisement information management server 66 that executes the history information processing of the flowchart in FIG. 42 functions as the history information processing means of the present invention.
  • the present invention is not limited to the above embodiment, and various modifications are possible.
  • the processing of the history information is configured to be performed by the advertisement information management server 66.
  • a management terminal connected to the advertisement information management server 66 is provided, and the history is transmitted from the management terminal to the advertisement information management server 66. It may be configured to request transmission of information and process the received history information at the management terminal.
  • FIG. 43 is a system configuration diagram of the advertisement information management system ⁇ when the management terminal 5 is installed.
  • FIG. 44 is a block diagram showing an electrical configuration of the management terminal 5.
  • FIG. 45 is a flowchart of a history information transmission process executed by the advertisement information management server 66 of the present modification.
  • FIG. 46 is a flowchart of the management terminal 5.
  • the RFID tag 19 attached to the advertisement 3 As shown in FIG. 43, in the advertisement information management system III of this modification, the RFID tag 19 attached to the advertisement 3, the mobile phone 2 equipped with the RFID reader for reading the RFID tag, and the mobile phone 2 An advertisement information management server 66 connected to the advertisement information management server 66 via the network 8 and a management terminal 5 connected to the advertisement information management server 66 via the network 8.
  • the management terminal 5 is configured by a well-known personal computer.
  • the management terminal 5 is provided with a CPU 520 for controlling the management terminal 5 .
  • the CPU 520 has a ROM 521 for storing BIOS and the like, a RAM 522 for temporarily storing various data, and an IZO for mediating data transfer.
  • Interface 540 is connected.
  • a communication control interface 541 that performs communication control for connecting to the advertisement information management server 66 via the network 8 is connected to the interface 540.
  • the interface 540 includes a video controller 523 for controlling a display 524 for displaying characters and the like, a key controller 525 for controlling a keyboard 526 as an input device, and a CD-ROM drive 528 for reading a CD-ROM 529.
  • a node disk device 530 storing programs executed by the CPU 520 and various data.
  • a history information transmission process executed by the advertisement information management server 66 will be described with reference to FIG. First, it is determined whether the connection has been requested by the management terminal 5 (S521). If there is no connection request (S521: NO), repeat S521 and wait until a connection request is made. If there is a connection request (S521: YES), a history information request is received from the management terminal 5 (S522).
  • the history information request received here includes extraction conditions for the requested history information, such as the access date and time period and the designation of the location. Is extracted from the history information database 38 (S523). Since the history information database 38 has a known database configuration, desired data can be extracted by a known method.
  • the history information extracted in S523 is transmitted to the management terminal 5 (S525). Then, the line with the management terminal 5 is disconnected (S527), and the process ends.
  • the processing of the management terminal 5 will be described with reference to FIG. First, it is determined whether or not the transmission of the history information is requested to the advertisement information management server 66 (S540). If the history information is not requested (S540: NO), the flow proceeds to S557 to determine whether or not to process the history information. If history information is requested (S540: YES), a line connection request is transmitted to the advertisement information management server 66 (S541). Then, it is determined whether Sano responded or not (S543). If there is no response (S543: NO), it is further determined whether or not a predetermined time has elapsed and a time-out has occurred (S545). If no time-out has occurred (S545: NO), the process returns to S543. It is determined again whether there is no response. In the case of timeout (S545: YES), the process returns to S541 and sends a line connection request to the advertisement information management server 66 again.
  • the advertisement information management server 66 If there is a response from the advertisement information management server 66 (S543: YES), it requests the advertisement information management server 66 to transmit history information (S547).
  • the advertisement information management server 66 may be requested to transmit all the history information stored in the history information database 38, and various conditions (access period designation, advertisement (3) location specification, advertisement content specification, etc.) and request to transmit filtered history information.
  • the advertisement information management server 66 receives the history information searched and transmitted from the history information database 38 (S553). Then, the received history information is stored in the RAM 22 or the hard disk device 530 (S555). Next, it is determined whether or not the received and stored history information is to be processed (S55). 7). The same applies to the case where history information is not requested (S540: NO). When only processing is performed without requesting history information, the history information previously received and stored in the hard disk device 530 is processed.
  • the RFID tag 19 attached to the advertisement 3 is read from the mobile phone 2 and corresponding thereto, as in the above-described embodiment.
  • a request can be made to the advertisement information management server 66 that stores the information, and necessary information can be taken out and viewed on the spot, or a consumer can purchase the product.
  • the history of requests for such advertisement information is stored in the advertisement information management server 66.
  • the advertiser can use the management terminal 5 to receive necessary history information from the advertisement information management server 66, process it, and analyze and verify the advertisement effect. It can be used as a reference for advertising.
  • the CPU 20 of the advertisement information management server 66 that executes the history information transmission process of the flowchart of Fig. 43 functions as the history information transmission unit of the present invention.
  • the CPU 520 of the management terminal 5 that requests the advertisement information management server 66 to transmit history information in S547 of FIG. 46 is a history information request unit of the present invention. It functions as history information receiving means of the invention.
  • the CPU 520 of the management terminal 5 executing the history information management process in S559 of FIG. 46 functions as the history information processing means of the present invention.
  • FIG. 47 is a diagram for explaining the configuration of an advertisement information management system IV according to another embodiment of the present invention, and is an overall conceptual diagram of the advertisement information management system IV.
  • the mobile phone 2 constituting the advertisement information management system IV has the same configuration as that shown in FIG. 2 described above.
  • the advertisement information management system IV performs the location identification Through a mobile phone 2 which is an information terminal provided with input means for inputting the identifiers 9i and 10i, a mobile phone 2 and a base station 7. And an advertisement information management server 66 connected by a network 8.
  • Advertisement 3 is a display in which images, symbols, characters, and the like are visibly displayed on one or both sides of paper, a resin sheet, or a plate material.
  • the advertisement 3 is clipped in a moving vehicle such as a train or bus. It is installed in a hanging or adhesive form that is sandwiched between the devices.
  • the advertising space 13 that also serves as a clip portion in which the advertisement 3 is placed has a place identifier 9i in which character information such as numbers and alphabets are visually engraved.
  • each advertisement 3 is provided with an advertisement identifier lOi on which character information such as numbers and alphabets are printed so as to be visible, similarly to the place identifier 9i.
  • the place identifier 9i identifies the place where the advertisement 3 exists, and the advertisement identifier lOi identifies the attached advertisement 3.
  • the same advertisement 3 is provided with the same advertisement identifier 1 (.
  • the advertisement 3 is not limited to a shape that can be hung, but is affixed to a wall or a door of a vehicle. It may be shown on the premises of the station or on the street!
  • the advertisement information management server 66 is connected to the base station 7 of the mobile phone 2 via the network 8, and according to the request from the mobile phone 2, the advertisement information corresponding to the location identifier 9i and the advertisement identifier 1 Oi Is also retrieved from the database and transmitted to the mobile phone 2.
  • the mobile phone 2 includes a microphone 51 for transmission, a speed 52 for reception, an LCD 53 as display means which is a liquid crystal for display, and a button switch. And an antenna 55 for transmitting and receiving radio waves between the base station 7 and executing wireless communication. Further, the mobile phone 2 includes a determination button 56 for selecting and instructing the input content from the key 54, a menu button 57 for displaying a processing menu, and a cancel button 58 for instructing to interrupt various processing. Have.
  • the electrical configurations of the mobile phone 2 and the advertisement information management server 66 constituting the advertisement information management system IV are the same as those shown in FIG. 3 and FIG. 35 described above, and a description thereof will be omitted.
  • FIG. 49 is a conceptual diagram of the data configuration of the position information database 33.
  • Figure 50 shows the advertising information
  • FIG. 4 is a conceptual diagram of a data configuration of a database 35.
  • FIG. 51 is a conceptual diagram of the data configuration of the history information database 38.
  • the location information database 33 is configured as a set of location information records for specifying the current location of a medium such as the advertising space 13 to which the location identifier 9i is attached.
  • Location ID 321 indicating the contents of 9i
  • line name 322 indicating the name of the installed line
  • vehicle name 323 identifying the installed vehicle
  • running time 324 current position 325 indicating the current position according to the running time 325
  • Each item is registered.
  • the advertisement information database 35 is configured as an aggregate of advertisement information records corresponding to the advertisement identifier 10i, and each record (row) includes an advertisement ID 361 and an advertisement name 362. , Advertisement time 363, advertisement position 364, and detailed information 365.
  • the advertisement ID 361 stores an ID corresponding to the advertisement identifier 10i attached to the advertisement 3
  • the advertisement name 362 stores an advertisement name corresponding to the advertisement ID.
  • a provision time that is a condition when the detailed information to be provided is changed depending on the time when the detailed advertisement information is requested is stored. For example, detailed information provided in all hours is stored in ALL, detailed information provided in the morning is stored in AM, and detailed information provided in the afternoon is stored in PM.
  • the advertisement position 364 a position serving as a condition when changing the detailed information to be provided according to the current position of the advertisement 3 for which the advertisement detailed information has been requested is stored.
  • “ALL” is stored in the detailed information provided for advertisements in all places
  • “Tokyo” is stored in the detailed information provided when the advertisement is located in Tokyo.
  • the detailed information 365 stores the contents of the detailed advertisement information distributed to the mobile phone 2. Since the distribution information is selected according to the advertisement time and the advertisement position, the detailed information is divided and stored according to the advertisement time and the advertisement position.
  • the information 117 preferably includes information on stores along the line, advertisement information for sale, time service information, and the like.
  • the history information database 38 shown in Fig. 51 stores the history when the mobile phone 2 receives a line connection request, performs the requested processing, terminates all processing and disconnects the line. Is stored.
  • the access date / time 381 which is the date / time when the line connection request was made
  • the location I indicating the transmitted location identifier 9i
  • Each item of the advertisement B 382, the advertisement indicating the advertisement identifier 10i, the advertisement I 383, and the distribution information 384 transmitted to the mobile phone 2 are stored.
  • FIG. 52 is a flowchart of a main routine relating to the acquisition of advertisement information in mobile phone 2.
  • FIG. 53 is a diagram showing an example of an ID input screen displayed on the LCD 53 of the mobile phone 2. As shown in FIG.
  • the mobile phone 2 first, it is determined whether or not the input of the identifier (ID) has been instructed by the operator (S701). If the ID is not input (S701: NO), another process of the mobile phone 2 is executed (S703), and the process is terminated. In the case of inputting an ID (S701: YES), an ID input screen as shown in FIG. 53 is displayed, and the operator visually reads the place identifier 9i and the advertisement identifier 10i, and enters the place ID and the advertisement ID fields, respectively. Is prompted for input (S705). Then, it is determined whether or not the input has been completed (S707).
  • the process returns to S5 to continuously receive the input.
  • the connection to the advertisement information management server 66 is made (S709).
  • the input location HD information and advertisement HD information are transmitted to the advertisement information management server 66 (S711). This is a request for distribution of detailed information to the advertisement information management server 66.
  • the advertisement information management server 66 receives the distribution information searched and transmitted from the advertisement information database 35 (S717). Then, the received distribution information is stored in the RAM 103 (S719). Next, the received and stored distribution information is displayed on the LCD 53 (S721). Since the detailed information acquisition processing has been completed, the main routine of the mobile phone 2 ends.
  • FIG. 54 is a flowchart of the main routine of the distribution information providing process of the advertisement information management server 66.
  • FIG. 55 is a flowchart of a subroutine of the position information search process performed in S759 of FIG.
  • FIG. 56 is a subroutine flowchart of the distribution information extraction processing performed in S61 of FIG.
  • FIG. 57 is a flowchart of a sub-routine of the history information processing performed in S771 of FIG.
  • connection request As shown in FIG. 54, first, it is determined whether or not there is a connection request from the mobile phone 2 (S751). If there is no connection request (S751: NO), the process proceeds to S69, and it is determined whether or not to execute the processing of the stored history information. If there is a connection request (S751: YES), a line connection process is performed (S753). Then, it is determined whether or not the information transmission request transmitted from the mobile phone 2 is present (S755). If it is not a distribution request (S755: NO), the line is disconnected (S765).
  • the distribution information extraction process is then performed to extract the advertisement information received in S57 and the detailed information of the advertisement corresponding to the current position. (S761). Details of the distribution information extraction processing will be described later with reference to FIG.
  • the distribution information to be transmitted to the mobile phone 2 is extracted by the distribution information extraction process (S761), the distribution information is transmitted to the mobile phone 2 (S763). Then, the line to the mobile phone 2 is disconnected (S765). Next, the location HD information, advertisement HD information, access time, and distribution information subjected to the above processing are stored in the history information database 38 (S767).
  • history information processing stored in the history information database 38 (S769). If the history information processing is not to be performed (S769: NO), the process returns to S51 and waits for a connection request from the mobile phone 2. If history information processing is to be performed (S769: YES), history information processing is performed (S771). The details of the history information processing will be described later with reference to FIG. When the history information processing (S771) ends, the flow returns to S751 to wait for a connection request from the mobile phone 2.
  • the location information database 33 (see FIG. 49) is opened (S781).
  • one record is processed in the order of the first record power.
  • one record of the position information is read (S783).
  • the location HD information matches the location ID of the record read out in S783 (S785: YES)
  • the location information of that record corresponds to the location identifier 9i from which it was sent.
  • the record power also extracts the content of the travel time item 324 (S787).
  • the access time is included in the travel time range (S789: YES)
  • the contents of the position item 325 of the record are stored in the RAM 22 (S791).
  • the position information database 33 is closed (S793), and the process returns to the main routine of the advertisement information management server 66 in FIG.
  • the location HD information is “001” and the access time is 10:30
  • the location ID matches in the first record (S785: YES)
  • the retrieved traveling time “9: 00—10: 00” Does not include 10:30 which is the access time! /, So (S789: NO)
  • the location ID matches (S785: YES) and the access time is included in the travel time “10: 00—11: 00” (S789: YES). "11" is stored as the current position of the target advertisement (S91).
  • the advertisement detailed information database 36 (see FIG. 50) is opened (S801). In the following, processing is performed one record at a time from the first record. First, one record of the advertisement information is read (S803). Next, the end of the advertising information record, ie, S80 It is determined whether or not the reading is performed in 3 (S805). When the advertisement information record is completed (S805: YES), the advertisement detailed information database 36 is closed (S807). Then, the process returns to the main routine of the advertisement information management server 66 in FIG.
  • the advertisement information record is not the end (S805: NO)
  • the advertisement HD information matches the advertisement ID of the record read out in S803 (S809: YES)
  • the advertisement information of that record is that of the requested advertisement.
  • the advertisement name is extracted from the record that is present (S811).
  • the advertisement time is extracted from the read record (S813). For example, in the example of the advertisement information database 35 of FIG. 50, in the first processing, the advertisement time “ALL” is read. Next, it is determined whether or not this record is the record at the end of the advertisement time item (S815).
  • the advertisement time "AM" of the record on the next row is read (S813), and since the advertisement time item is not the end yet (S815: NO), the access time and the read advertisement time " AM ". For example, if the access time is 10:30, it is within the time (S817: YES), so the content of the detailed information item 365 of this record is added to the distribution information and stored (S819). That is, information 2 is added after information 1. Then, the process returns to S81 3.
  • the advertisement time "PM” of the record on the next line is read (S813), and since the advertisement time item is not the end yet (S815: NO), the access time is read as 10:30. Compare the advertising time “PM”, and since it is not within the time (S817: NO), S8 Return to 13.
  • the record on the next line has no information stored in the advertisement time, so it cannot be read (S813), and the end of the advertisement time item is reached (S815: YES).
  • the record position currently being processed also extracts the advertisement position (S821). In the example of FIG. 50, the advertisement position “ALL” is read.
  • the advertisement position item has ended (S823). If it is not the end of the advertisement position item (S823: NO), it is determined whether or not the current position of the advertisement 3 extracted in the position information search processing and stored in the RAM 22 satisfies the advertisement position condition read out in S821. (S825).
  • the record currently being processed satisfies the condition regardless of the installation position because the advertisement position condition is “ALL” (S825: YES), so the information of the detailed information item 365 in the record currently being processed is transmitted.
  • the distribution information to be added is stored in the RAM 22 (S827). Here, information 4 is stored. Then, the process returns to S821.
  • the advertisement position "Chiba” of the record on the next line is read (S821), and it is not the end of the advertisement position item yet (S823: NO).
  • the current position of advertisement 3 is compared with the read advertisement position condition “Chiba”. In the above example, since the current position stored in RAM22 is Kanagawa, the condition is not satisfied (S825: NO).
  • the advertisement position "Kanagawa" of the record on the next line is read (S821), and it is not the end of the advertisement position item yet (S823: NO), so the advertisement stored in RAM22! 3 is compared with the read advertisement position condition "Kanagawa".
  • the current position stored in the RAM 22 is Kanagawa, which satisfies the condition (S825: YES).
  • the content of the detailed information item 365 is added to the distribution information and stored (S827). Here, information 6 is stored. Then, the process returns to S821.
  • the record on the next line has no information stored in the advertisement position, so that the information cannot be read (S821), and the end of the advertisement position item has been reached (S823: YES).
  • the advertisement information database 35 is closed (S829), and the process returns to the main routine in FIG.
  • information 1, information 2, information 4, and information 6 are prepared as distribution information to be transmitted to the mobile phone 2.
  • the history information management process performed in S771 in FIG. 54 will be described with reference to FIG.
  • the force history information database 38 is assumed to have a form in which several menus are prepared for processing the history information. Since the history information database 38 is a well-known database configuration, it is not limited to this. You can do it.
  • the access number counting menu for each advertisement ID determines whether or not the access number counting menu for each advertisement ID has been selected (S841). If the number of accesses per advertisement ID is counted (S841: YES), the number of accesses is counted by sequentially specifying the advertisement ID numbers. Specifically, the number of accesses is counted by counting the number of records in which the advertisement ID number item 383 of the history information database 38 matches the designated advertisement ID number (S843). Then, it is determined whether or not the count processing has been completed for all the advertisement ID numbers (S845). When the processing has been completed for all the advertisement IDs (S845: YES), the processing result is displayed (S861), the history information management processing ends, and the process returns to the main routine in FIG. If it has not been completed yet (S845: NO), the flow returns to S843, and the number of accesses is counted for the next designated advertisement ID number!
  • the access number counting menu for each distribution information is selected (S847). If the number of accesses per distribution information is counted (S847: YES), the distribution information is sequentially specified and the access number counting process is executed. Specifically, the number of accesses is counted by counting the number of records for which the distribution information item 384 of the history information database 38 matches the designated distribution information (S849). Then, it is determined whether or not the counting process has been completed for all pieces of distribution information (S851).
  • the menu is capable of comparing with the number of accesses for each advertisement place (S853). If the number of accesses is for each location (S853: YES), a record having a location ID on the route to be extracted is extracted by collating with the location information database 33 (S855). Then, the total number of accesses to the place ID is obtained (S157). After that, the processing result is displayed (S861) and the history information The machining processing ends, and the process returns to the main routine in FIG.
  • the place identifier 9i attached to the advertisement 3 and the advertisement identifier 10i attached to the advertisement space 13 are input from the mobile phone 2. Then, a request is made to the advertisement information management server 66 that stores the information corresponding to the information, and the consumer can take out necessary information, browse on the spot, or purchase a product.
  • the history of requests for such advertisement information is stored in the advertisement information management server 66, and the advertiser freely processes the history information to measure the advertisement effect, and develops the next product or refers to the next advertisement.
  • the CPU 101 of the mobile phone 2 that transmits the location ID and the advertisement ID in S711 of the flowchart in FIG. 52 functions as the advertisement information distribution request unit of the present invention.
  • the CPU 101 of the mobile phone 2 that executes the distribution information receiving process in S717 of the flowchart in FIG. 52 functions as the distribution information receiving unit of the present invention.
  • the CPU 20 of the advertisement information management server 66 that receives the location ID and the advertisement ID in S757 of the flowchart of FIG. 54 functions as a terminal request receiving unit of the present invention.
  • the CPU 20 of the advertisement information management server 66 that executes the position information search processing in S759 of the flowchart of FIG. 54 and FIG. 55 functions as the advertisement position information extraction means of the present invention.
  • the CPU 20 of the advertisement information management server 66 that executes the distribution information extraction processing in S761 of the flowchart of FIG. 54 and in FIG. 56 functions as the distribution information extraction unit of the present invention.
  • the CPU 20 of the advertisement information management server 66 that executes the history information processing in S771 of the flowchart of FIG. 54 and FIG. 57 functions as the history information management unit of the present invention.
  • FIG. 58 is a diagram for explaining the configuration of an advertisement information management system V according to another embodiment of the present invention, and is an overall conceptual diagram of the advertisement information management system V.
  • Advertising information management system V The mobile phone 2 to be configured is configured in the same manner as that shown in FIG.
  • FIG. 58 is a configuration diagram of the advertisement information management system V of the present embodiment.
  • FIG. 15 shows that the mobile phone 2 and the RFID tag 19 included in the advertisement information management system V are the same as those shown in FIG.
  • the advertisement information management system V includes an RFID tag 19 as a wireless tag attached to the advertisement space 13 of the advertisement 3, an advertisement identifier 10i attached to each advertisement 3, and A mobile phone 2 which is an information terminal provided with an RFID reader 60 as a reading means for reading an R FID tag and an input means for inputting an advertisement identifier 10i, and a network 8 through the mobile phone 2 and the base station 7. And an advertisement information management server 66 connected by the above.
  • the RFID tag 19 attached to the advertising space 13 information for specifying the RFID tag 19 including a place ID for identifying the advertising space 13 is stored.
  • the information stored in the RFID tag 19 can be read by the RFID tag reader 60.
  • the advertisement 3 is not limited to a form that can be hung, but may be affixed to a wall or a door of a vehicle, or may be posted on a station yard or on a street. Further, the RFID tag 19 may be attached to each advertisement 3 linked with the advertisement space 13, and the advertisement space may be provided with the place identifier 9i.
  • the mobile phone 2 is provided with an RFID tag reader 60 as an optional unit, as shown in Fig. 2 described above.
  • the RFID tag reader 60 transmits a scan radio wave according to a user's instruction or automatically, and reads information from the RFID tag 19 when an RFID tag is present nearby.
  • the RFID tag reader 60 has the same configuration as that shown in Fig. 4 described above, and processes data transmitted and received between the RFID tag 19 and the RFID tag reader antenna 61 that mediates communication with the RFID tag 19.
  • the main body and the RFID tag reader unit 62 are also configured.
  • the RFID tag 19 has a so-called tag-like shape in a tape shape.
  • the RFID tag 19 has various shapes and characteristics, for example, a label shape, a card shape, a coin shape, and the like. These shapes also differ depending on the intended use of the RFID tag 19, and for example, those held by a person often use a card-shaped or label-shaped key holder shape.
  • the size varies from several mm to several cm, and various sizes are available. There are things.
  • the shape and size of the RFID tag 19 used in the advertisement information management system of the present invention can be freely set by an advertiser or a designer. Any small size is acceptable.
  • the communication distance of the RFID tag 19 ranges from about 1 mm to about 5 m, and the one best used for the system is used.
  • the RFID tag 19 used in the advertisement information management system of the present invention may be freely set by the advertiser or designer arbitrarily even in its communication distance. It is only necessary that the advertisement 3 with the RFID tag 19 is raised from the possession position and communication is possible up to a certain position.
  • the RFID tag reader 60 is configured in the same manner as that shown in Fig. 5 described above, and includes a control circuit 201 for controlling the driving of the entire RFID tag reader 60, a signal to be transmitted to the RFID tag 19, and an RFID tag.
  • a signal processing circuit 202 for performing processing relating to a signal received from the tag 19.
  • the control circuit 201 and the signal processing circuit 202 are effectively connected to the extended I / O interface 109 (see FIG. 3) of the mobile phone 2 so that various data can be exchanged with the mobile phone 2.
  • the tag information read by the RFID tag reader 60 is transmitted to the mobile phone 2 so that the mobile phone 2 can display and select the tag information.
  • a power supply 250 for supplying power to the RFID tag reader 60 is provided.
  • the RFID tag reader 60 includes a transmitting unit 210 that transmits a signal to the RFID tag 19, and a receiving unit 212 that receives a reflected wave from the RFID tag 19, and the transmitting unit
  • Reference numeral 210 denotes a carrier generation unit 214 that generates a carrier for writing information to the RFID tag 19, and modulates a carrier generated by the carrier generation unit 214 based on a signal supplied from the signal processing circuit 202.
  • a carrier modulation unit 220 and a transmission amplifier 222 functioning as a modulation wave amplification unit that amplifies a modulation wave modulated by the carrier modulation unit 220 are provided.
  • the carrier generated by the carrier generator 214 a signal in the UHF band is preferably used.
  • the output of the transmission amplifier 222 is output from the RFID tag reader antenna 61 via the transmission / reception separator 224 and transmitted to the RFID tag 19 as a transmission signal. Is done.
  • the reflected wave from the RFID tag 19 received by the RFID tag reader antenna 61 is input to the receiver 212 via the transmission / reception separator 224, and functions as a reflected wave amplifier that amplifies the reflected wave. Input to the receiving amplifier 221.
  • the receiving section 212 includes a first mixer 226 that multiplies a reflected wave from the RFID tag 19 received by the RFID tag reader antenna 61 and a carrier generated by the carrier generating section 214, and a first mixer 226.
  • a first bandpass filter 227 for extracting only a signal in a band that also requires an output power of the first bandpass filter 227, and a first amplifier 228 for amplifying the output of the first bandpass filter 227 and supplying the amplified signal to a first limiter 230. I have.
  • phase change that shifts the phase of the carrier generated by carrier generation section 214 by 90 ° is performed.
  • a second mixer 232 that multiplies the carrier wave whose phase is shifted by the phase change 240 and the reflected wave of the RFID tag 19 received by the RFID tag reader antenna 61, and a required band from the second mixer 232.
  • a second amplifier 234 for amplifying the output of the second bandpass filter 233 and supplying the amplified signal to the second limiter 236.
  • the signal output from the first limiter 230 and the signal output from the second limiter 236 are input to the signal processing circuit 202 and processed.
  • the output signals from the first amplifier 228 and the second amplifier 234 are also input to an RSSI (Received Signal Strength Indicator) 238, and a signal RSSI indicating the strength of the signal is input to the signal processing circuit 202. It has become. That is, in the RFID tag reader 60 of the present invention, the reflected wave from the RFID tag 19 is demodulated by so-called IQ quadrature demodulation, and the tag information from the RFID tag 19 is obtained.
  • the RFID tag reader 60 performs wireless communication with the RFID tag 19 to write various information to the RFID tag 19 or read tag information from the RFID tag 19.
  • the RFID tag reader 60 of the present invention only has to have a function of reading tag information from at least the RFID tag 19. That is, the RFID tag reader 60 according to the present invention transmits a carrier based on a predetermined inquiry signal supplied at regular intervals by the control circuit 201 and the signal processing circuit 202, and generates a reflected wave returned from the RFID tag 19. It suffices if the signal processing circuit 202 can demodulate and acquire the tag information from the RFID tag 19.
  • FIG. 59 is a flowchart of a main routine for acquiring advertisement information in the mobile phone 2.
  • FIG. 60 is a diagram showing an example of an ID display and an input screen displayed on the LCD 53 of the mobile phone 2. As shown in FIG.
  • the mobile phone 2 first, it is determined whether or not reading of an identifier (ID) has been instructed by the operator (S871). If the ID is not read (S871: N0), another process of the mobile phone 2 is executed (S703), and the process ends. In the case of reading the ID (S871: YES), a scan radio wave is transmitted in order to read information from the RFID tag 19 near the advertisement 3 (S875). Then, it is determined whether or not a response has been received from the RFID tag 19 (S877). If there is no response (S877: NO), it is further determined whether or not a predetermined time has elapsed and a timeout has occurred (S879). If no timeout has occurred (S879: NO), the process returns to S877 and responds again. It is determined whether or not there is. In the case of timeout (S879: YES), the flow returns to S875 to transmit the scan radio wave again.
  • ID an identifier
  • the advertisement information management server 66 receives the distribution information searched and transmitted from the advertisement information database 35 (S717). Then, the received distribution information is stored in the RAM 103 (S719). Next, the received and stored distribution information is displayed on the LCD 53 (S721). Since the detailed information acquisition processing has been completed, the main routine of the mobile phone 2 ends.
  • the RFID tag 19 attached to the advertising space 13 is read from the mobile phone 2, and the advertising identifier 10i is read from the mobile phone 2.
  • a request is made to the advertisement information management server 66 which stores the information corresponding to the input, and the necessary information can be taken out and browsed on the spot, or the consumer can purchase goods.
  • the history of requests for such advertisement information is stored in the advertisement information management server 66, and the advertiser freely processes the history information to measure the advertisement effect, and develops the next product or refers to the next advertisement.
  • the place identifier one of the identifiers, is constituted by an RFID tag, which is a wireless tag, the trouble of inputting is omitted, and the user can easily obtain detailed information.
  • the advertisement information management system VI includes a place identifier 9i assigned near the advertisement 3, an advertisement identifier 10i assigned to each advertisement 3, and an input for inputting these identifiers.
  • Mobile phone 2 which is an information terminal equipped with means, an advertisement information management server 6 connected to the network 8 via the mobile phone 2 and the base station 7, and an advertisement information management server 66 connected via the network 8. And a management terminal 5 configured.
  • the management terminal 5 of the advertisement information management system VI has the same configuration as that shown in the block diagram of FIG. 44 described above.
  • one of the place identifier 9i and the advertisement identifier 10i may be configured by an RFID tag.
  • the advertisement information management system VI in the present embodiment performs the history information transmission processing shown in FIG. It operates in the same way as the management and the management terminal processing of FIG. That is, the advertisement information management server 66 first determines whether or not there is a connection request from the management terminal 5 (S521). If there is no connection request (S521: NO), repeat step S521 and wait until a connection request is made. If there is a connection request (S521: YES), a history information request is received from the management terminal 5 (S522).
  • the history information request received here includes the extraction conditions of the required history information, for example, the access date and time period, the designation of the location, and the like. Extract from the database 38 (S523).
  • the history information database 38 Since the history information database 38 has a well-known database configuration, desired data can be extracted by a well-known method. Next, the history information extracted in S523 is transmitted to the management terminal 5 (S525). Then, the line with the management terminal 5 is disconnected (S527), and the process ends.
  • the management terminal 5 first determines whether or not to request the advertisement information management server 66 to transmit history information (S540). If history information is not requested! (S540: NO), the flow proceeds to S557 to determine whether or not to process history information. If history information is requested (S540: YES), a line connection request is transmitted to the advertisement information management server 66 (S541). Then, it is determined whether or not there is a response from Sano (S543). If there is no response (S543: NO), it is further determined whether or not a predetermined time has elapsed and a time-out has occurred (S545). If no time-out has occurred (S545: NO), the process returns to S543 and returns a response again. Determine if there is any. In the case of a timeout (S545: YES), the process returns to S541 and sends a line connection request to the advertisement information management server 66 again.
  • a request is made to the advertisement information management server 66 to transmit history information (S547).
  • the advertisement information management server 66 it is possible to request the advertisement information management server 66 to transmit all the history information stored in the history information database 38, and it is also possible to request various conditions (designation of access period, advertisement (3) specifying the location, specifying the advertising content, etc.) and requesting that the filtered history information be transmitted.
  • the advertisement information management server 66 receives the history information searched and transmitted from the history information database 38 (S553). Then, the received history information is stored in the RAM 522 or the hard disk device 530 (S555). Next, it is determined whether or not the received and stored history information is to be processed (S557). The same applies to the case where history information is not requested (S540: NO). When only processing is performed without requesting history information, the history information previously received and stored in the hard disk device 530 is processed.
  • the location identifier 9i and the advertisement assigned to the advertisement 3 are provided in the same manner as the above-described advertisement information management systems IV and V.
  • the identifier 10i is input from the mobile phone 2 and a request is made to the advertisement information management server 66, which stores the corresponding information, to retrieve necessary information, browse on the spot, and purchase goods. It is possible.
  • the history of requests for such advertisement information is stored in the advertisement information management server 66.
  • the advertiser uses the management terminal 5 to receive necessary history information from the advertisement information management server 66, processes it freely, measures the advertising effect, and uses it to develop the next product or refer to the next advertisement. can do.
  • the CPU 20 of the advertisement information management server 66 that executes the history information transmission process of the flowchart in Fig. 45 functions as the history information transmission unit of the present invention.
  • the CPU 520 of the management terminal 5 that requests the advertisement information management server 66 to transmit history information in S547 of FIG. 46 is a history information request unit of the present invention. It functions as history information receiving means of the invention.
  • the CPU 520 of the management terminal 5 executing the history information management process in S559 of FIG. 46 functions as the history information processing means of the present invention.

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Abstract

L'invention concerne un système pour produire des informations concernant des marchandises, un serveur et un terminal d'informations capable de minimiser le coût et d'acquérir facilement des informations détaillées sur un objet de marchandises sur le site. Le système de production (1) d'informations concernant des marchandises comprend : un marqueur RFID rattaché à un poster publicitaire accroché sur l'aile centrale d'un train (bus) (3), un poster (4), et une vitrine (T) de magasin ; un téléphone mobile (2) utilisé en tant que terminal d'informations présentant un lecteur RFID (60) permettant de lire le marqueur RFID ; un serveur (6) fournissant des informations concernant la marchandise relié au téléphone mobile (2) par l'intermédiaire d'une station de base (7) par un réseau (8) ; et une imprimante (17) comprenant une fonction ordinateur (16) et fax. Le téléphone mobile (2) lit les informations provenant du marqueur RFID et demande des informations correspondant au serveur (6) fournissant les informations concernant les marchandises. Le serveur (6) fournissant des informations concernant les marchandises recherche une base de données et fournit le contenu de la publicité et le poster ainsi que les informations concernant les marchandises, telles que le contenu d'une marchandise présentée.
PCT/JP2004/019120 2003-12-24 2004-12-21 Systeme fournissant des informations concernant des marchandises et systeme de gestion d'informations publicitaires WO2005062222A1 (fr)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
JP2003426082A JP2005182676A (ja) 2003-12-24 2003-12-24 物品関連情報提供システム、物品関連情報提供サーバ及び情報端末
JP2003-426082 2003-12-24
JP2004-020960 2004-01-29
JP2004-021210 2004-01-29
JP2004021210A JP2005215948A (ja) 2004-01-29 2004-01-29 広告情報管理システム、広告情報管理サーバ及び情報端末
JP2004020960A JP2005215251A (ja) 2004-01-29 2004-01-29 広告情報管理システム、広告情報管理サーバ及び管理端末

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008148227A1 (fr) * 2007-06-04 2008-12-11 Ferag Ag Procédé d'interaction entre un utilisateur et un récepteur d'un produit d'impression
GB2522294A (en) * 2013-09-27 2015-07-22 Blue Sync Ltd Communication method and system
CN107622289A (zh) * 2017-09-19 2018-01-23 绵阳鑫阳知识产权运营有限公司 集成化绕线生产的控制程序切换系统

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WO2001063422A1 (fr) * 2000-02-22 2001-08-30 Matsushita Electric Industrial Co., Ltd. Systeme de collecte d'information
JP2003036215A (ja) * 2001-07-25 2003-02-07 Takatsugu Kitagawa 情報記録媒体、クリップ配信サーバ及びクリップ配信方法
JP2003157477A (ja) * 2001-11-19 2003-05-30 Hitachi Ltd タグ管理サーバとこれを用いた情報の取得・活用システム
JP2003345364A (ja) * 2002-05-23 2003-12-03 Planet:Kk 試聴機及び販促システム

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Publication number Priority date Publication date Assignee Title
WO2001063422A1 (fr) * 2000-02-22 2001-08-30 Matsushita Electric Industrial Co., Ltd. Systeme de collecte d'information
JP2003036215A (ja) * 2001-07-25 2003-02-07 Takatsugu Kitagawa 情報記録媒体、クリップ配信サーバ及びクリップ配信方法
JP2003157477A (ja) * 2001-11-19 2003-05-30 Hitachi Ltd タグ管理サーバとこれを用いた情報の取得・活用システム
JP2003345364A (ja) * 2002-05-23 2003-12-03 Planet:Kk 試聴機及び販促システム

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008148227A1 (fr) * 2007-06-04 2008-12-11 Ferag Ag Procédé d'interaction entre un utilisateur et un récepteur d'un produit d'impression
GB2522294A (en) * 2013-09-27 2015-07-22 Blue Sync Ltd Communication method and system
US9888342B2 (en) 2013-09-27 2018-02-06 Blue Sync Limited Communication method and system
GB2522294B (en) * 2013-09-27 2020-09-16 Blue Sync Ltd Communication method and system
CN107622289A (zh) * 2017-09-19 2018-01-23 绵阳鑫阳知识产权运营有限公司 集成化绕线生产的控制程序切换系统

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