WO2005039080A1 - Systeme de distribution d'informations - Google Patents

Systeme de distribution d'informations Download PDF

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Publication number
WO2005039080A1
WO2005039080A1 PCT/JP2004/007384 JP2004007384W WO2005039080A1 WO 2005039080 A1 WO2005039080 A1 WO 2005039080A1 JP 2004007384 W JP2004007384 W JP 2004007384W WO 2005039080 A1 WO2005039080 A1 WO 2005039080A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
advertisement
broadcast
channel
radio
Prior art date
Application number
PCT/JP2004/007384
Other languages
English (en)
Japanese (ja)
Inventor
Yutaka Matsushita
Tohru Hoshi
Masahito Ito
Kazuya Tago
Original Assignee
Yutaka Matsushita
Tohru Hoshi
Masahito Ito
Kazuya Tago
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yutaka Matsushita, Tohru Hoshi, Masahito Ito, Kazuya Tago filed Critical Yutaka Matsushita
Publication of WO2005039080A1 publication Critical patent/WO2005039080A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/27—Arrangements for recording or accumulating broadcast information or broadcast-related information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334—Recording operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/90—Wireless transmission systems
    • H04H60/91—Mobile communication networks

Definitions

  • the present invention obtains an advertisement broadcasted on a television or radio to a portable terminal such as a mobile phone via a network, and listens to the advertisement even after the television broadcast or the radio broadcast ends.
  • a portable terminal such as a mobile phone
  • Japanese Patent Application Laid-Open No. 2002-141876 discloses that information related to broadcast program information broadcast from a broadcasting station can be provided to a portable electronic device terminal, and information is provided to a user. A broadcasting system that can easily perceive is proposed.
  • the determination of the advertising effect is often made based on the evaluation of the audience rating of a program.
  • the audience rating survey is limited to households, and it does not determine personal attribute information such as the age or gender of the viewer or the viewing area.
  • personal attribute information such as the age or gender of the viewer or the viewing area.
  • broadcast program information is broadcast by broadcasting means.
  • the information on the broadcast program information is transmitted to the portable electronic device terminal by the communication means, and at about the same time, the information for allowing the user to perceive the transmission of the information to the portable electronic device terminal is transmitted to the broadcast means. Broadcast through. Therefore, the user can obtain information on the broadcast program information from the broadcasting station using the portable electronic device terminal, and can easily perceive that the information has been provided. .
  • an advertisement broadcasted on a television or a radio is acquired by a portable terminal such as a mobile phone via a network, and the advertisement can be viewed even after the television broadcast or the radio broadcast ends.
  • the purpose is to propose an information distribution system that can do it.
  • the present invention is intended to provide television viewers and radio broadcasters who are not interested in modifying conventional television broadcast receivers and radio broadcast receivers while watching television broadcasts and radio broadcasts.
  • the purpose of this is to enable the contents of advertisements to be imported to mobile terminals such as mobile phones with extremely simple operations.
  • the present invention provides a method for advertisers, advertisement intermediaries, and the like to broadcast an advertisement even if the scheduled time of the advertisement broadcast is suddenly changed due to the convenience of a television broadcast station or a radio broadcast station.
  • the purpose is to propose an information distribution system that can accurately grasp what has been done.
  • the present invention provides a television broadcast station and a radio broadcast station that advertise a report of a broadcast time change even if the broadcast time of an advertisement is suddenly changed due to the convenience of a television broadcast station or a radio broadcast station.
  • the purpose is to propose an information distribution system that eliminates the need to provide the information to the main and advertising agents.
  • an information distribution system proposed by the present invention is as follows. Things.
  • An information distribution system includes the following portable terminal, a first network server, and a second network server.
  • the portable terminal can be connected to a receiver for receiving a television broadcast or a radio broadcast via a cable or wirelessly, and has a remote control function for the receiver.
  • the channel information for outputting channel identification information for identifying the channel of the television broadcast or the radio broadcast being received by the receiver to a wireless network. It has sending means.
  • a storage unit for storing advertisement information acquired by the information acquisition unit, the advertisement information including first advertisement identification information for identifying the advertisement, and the advertisement information stored in the storage unit.
  • An advertisement specifying information transmitting means for outputting the first advertisement specifying information included in the advertisement information selected from the advertisement information to a wireless network.
  • the first network server is connectable to the mobile terminal via a wireless network, and the channel identification information acquired from the mobile terminal via a wireless network; And advertising information specified by the time at which the advertisement was acquired, and the advertising information including first advertisement specifying information for specifying the advertisement is transmitted to the portable terminal.
  • the second network server is connectable to the mobile terminal via a wireless network, and is specified by first advertisement specifying information acquired via the mobile terminal wireless network. Is performed.
  • An information distribution system includes the following mobile terminal, a first network server, and a second network server.
  • the portable terminal can be connected to a receiver for receiving a television broadcast or a radio broadcast via a cable or wirelessly, and has a remote control function for the receiver.
  • the first network server is connectable to the mobile terminal via a wireless network, and is specified by the channel identification information and time information obtained from the mobile terminal via a wireless network. And transmitting the advertisement information including the first advertisement specifying information for specifying the advertisement to the portable terminal.
  • the second network server is connectable to the mobile terminal via a wireless network, and is a process specified by the first advertisement specifying information acquired via the mobile terminal wireless network. Is performed.
  • An information distribution system according to claim 3 of the present invention is the information distribution system according to claim 1, further comprising the following configuration.
  • second advertisement specifying information for specifying the advertisement information included in the television broadcast or the radio broadcast is embedded.
  • the television broadcast wave or the radio broadcast wave is received, and the second advertisement specifying information embedded in the television broadcast wave or the radio broadcast wave is received.
  • an embedded information decryption processing unit that generates information for identifying the advertisement information in which the second advertisement identification information is embedded.
  • the first network server includes the channel specifying information obtained from the mobile terminal via a wireless network, and a time and date when the first network server obtains the channel specifying information.
  • the information obtained from the embedded information decryption processing unit which specifies the advertisement information in which the second advertisement identification information is embedded, and the advertisement information in which the second advertisement identification information is embedded, It is configured to select advertisement information to be transmitted to the portable terminal from information on the time of television broadcast or radio broadcast and the channel thereof.
  • the information distribution system according to claim 4 of the present invention provides an information distribution system according to claim 2. , Further has the following configuration.
  • the television broadcast wave or the radio broadcast wave received by the receiver has embedded therein second advertisement specifying information for specifying the advertisement information included in the television broadcast or the radio broadcast.
  • the television broadcast wave or the radio broadcast wave is received, and the second advertisement specifying information embedded in the television broadcast wave or the radio broadcast wave is received.
  • an embedded information decryption processing unit that generates information for identifying the advertisement information in which the second advertisement identification information is embedded.
  • the first network server may include an advertisement in which the channel identification information and the time information acquired from the mobile terminal via a wireless network and the second advertisement identification information are embedded.
  • the advertisement information to be transmitted to the mobile terminal is selected from the information for specifying the information and the information on the time and the channel when the advertisement information containing the second advertisement identification information is broadcasted on a television or radio broadcast. It is configured to do so.
  • An information distribution system is the information distribution system according to the first aspect, further comprising the following configuration.
  • a feature item registration unit that registers a feature generated from the advertisement information included in the television broadcast or the radio broadcast received by the receiver as data is provided.
  • the television broadcast wave or the radio broadcast wave is received, and the feature generated from the advertisement information included in the television broadcast or the radio broadcast is analyzed to specify the broadcast advertisement information.
  • a broadcast wave information decryption processing unit that generates information is provided.
  • the first network server includes: the channel identification information acquired from the mobile terminal via a wireless network; a time at which the first network server acquires the channel identification information; The advertisement information to be transmitted to the mobile terminal from the information specifying the broadcast advertisement information acquired from the wave information decryption processing unit and the information on the time when the advertisement information was broadcasted on a television or radio and the channel thereof. Is selected.
  • An information distribution system according to claim 6 of the present invention is the information distribution system according to claim 2, further comprising the following configuration.
  • a feature item registration unit for registering and registering, as data, a feature generated from the advertisement information included in the television broadcast or the radio broadcast received by the receiver.
  • the television broadcast wave or the radio broadcast wave is received, and the feature generated from the advertisement information included in the television broadcast or the radio broadcast is analyzed to specify the broadcast advertisement information.
  • a broadcast wave information decryption processing unit that generates information is provided.
  • the first network server includes: the channel identification information and the time information acquired from the portable terminal via a wireless network; and a broadcast advertisement acquired from the broadcast wave information decryption processing unit. It is configured to select the advertisement information to be transmitted to the portable terminal from the information for specifying the information and the information on the time when the advertisement information is broadcasted on a television or radio and the channel thereof.
  • the user of the mobile phone can carry the mobile phone at any time.
  • the advertisement information stored in the storage means of the telephone can be reproduced, an image can be displayed on the screen of the mobile phone, and the audio can be reproduced and output from the audio output unit.
  • audio can be reproduced and output from the audio output unit.
  • the above-mentioned image display can be displayed as a moving image or a text data image (such as a photograph).
  • the advertisement information held in the advertisement site information management server holding the advertisement information broadcast by radio broadcast and the channel information and the time at which this advertisement information is broadcast in association with the advertisement information is If audio information broadcast by radio broadcasting is combined with video information, it will be possible to watch audio radio broadcast advertisements on mobile phones for advertisements that are interested in broadcasting on the radio.
  • the displayed video information can also be viewed on the screen of the mobile phone.
  • the advertisement provider can dramatically improve the advertising effect.
  • the information distribution system of the present invention it is possible to accurately grasp the power at which the viewer has responded to the broadcast of the advertisement or the appropriate advertisement. Therefore, by analyzing the number of accesses when the same advertisement is broadcasted for different broadcast programs, the advertisement provider can confirm which product is valid for which program and for what time. .
  • the relationship between the attributes (age, gender, place of residence, etc.) of the user of the mobile phone from which the advertisement information is selected and the selected advertisement information can be easily analyzed, so that the effectiveness of the advertisement can be improved. Can be grasped more effectively.
  • the advertisement provider or the advertisement intermediary sets the advertisement fee according to the time zone for broadcasting the advertisement, the broadcast program, and the like. It can be rational.
  • a person who is watching a television broadcast or a radio broadcast without reorganizing a conventional television broadcast receiver or a radio broadcast receiver is watching a television broadcast or a radio broadcast.
  • the content of an advertisement that interests the user can be imported to a mobile terminal such as a mobile phone with a very simple operation.
  • an advertiser or an intermediary can accurately grasp whether or not the ordered advertisement has been broadcast as requested. For broadcasting stations such as TV and radio, if the broadcasting time suddenly changes and the advertisement broadcasting time changes, advantageousously, changes need not be reported to advertisers or intermediaries
  • the portable terminal is connected to the portable terminal via a wireless network, and is connected to the portable terminal via a wireless network.
  • the system is composed of possible second network servers.
  • the mobile phone can communicate with a receiver for receiving a television broadcast or a radio broadcast in a wired or wireless manner.
  • a receiver for receiving a television broadcast or a radio broadcast in a wired or wireless manner.
  • connection via infrared rays or Bluetooth connection is possible.
  • the Bluetooth connection between the mobile phone and the receiver is made possible by pressing the dedicated button for starting the Bluetooth connection on the mobile phone.
  • the mobile terminal is, for example, a mobile phone, a personal computer with a communication function, a PDA, or the like, which can be connected to a network such as the Internet and has a function of browsing the Internet. It has.
  • the user of the mobile terminal using the information distribution system of the present invention accesses a service server that provides the information distribution system of the present invention, for example, via a mobile phone communication network, and connects the mobile terminal with the following. Download a computer program that works.
  • the portable terminal comes to have a remote control function for a receiver that receives a television broadcast or a radio broadcast.
  • the portable terminal is the advertisement information acquired by the information acquisition unit of the portable terminal via the wireless network, and is the first advertisement identification information for identifying the advertisement. Advertising information containing The processing operation for storing can be performed.
  • the receiver After the portable terminal sets the receiver to the receiving state by the remote control function, the receiver outputs channel identification information for identifying the channel of the television broadcast or the radio broadcast being received by the receiver to the wireless network.
  • the mobile terminal sets the receiver in the receiving state by the remote control function, and then specifies the channel of the television broadcast or radio broadcast being received by the receiver. It is also possible to download a computer program capable of performing a processing operation of outputting the channel identification information and the time information relating to the time at which the channel was identified to a wireless network.
  • the service server providing the information distribution system of the present invention includes personal attributes (age, gender, area of residence, etc.) of the person using the mobile terminal, In association with the personal ID, a personal ID specifying the person using the portable terminal is registered.
  • This personal ID is transmitted to the portable terminal when the computer program is downloaded, and is held in the storage unit of the portable terminal.
  • the computer program downloaded to the portable terminal, when the portable terminal performs the processing operation of outputting the first advertisement specifying information to the wireless network, the personal ID is attached at the same time.
  • the computer program may be a computer program that performs a processing operation of outputting the first advertisement specifying information to a wireless network.
  • the first network server which can be connected to the portable terminal via a wireless network (for example, a cellular phone communication network), includes advertising information broadcast by television broadcast or radio broadcast, It is linked to the advertising site information management server that registers the advertising information in association with information specifying when and on which TV channel or radio channel the information is broadcast.
  • a wireless network for example, a cellular phone communication network
  • the advertisement information registered in the advertisement site information management server specifies the advertisement information. It contains the first advertisement specific information to be specified.
  • the first advertisement specifying information includes an advertiser ID for specifying an advertiser providing the above-mentioned advertisement information (for example, a television commercial and a radio commercial), and an advertiser who establishes an advertiser on a network. URL that identifies the advertiser's website.
  • the first network server When the first network server acquires the channel identification information from the mobile terminal via a wireless network, the first network server operates in conjunction with the advertisement site information management server to acquire the channel identification information. The advertisement information specified by the information and the time when the first network server acquired the channel specifying information is extracted. Then, an operation of transmitting the extracted advertisement information to the mobile terminal is performed.
  • the first network server acquires the channel identification information from the mobile terminal via a wireless network and time information on the time at which the channel is specified in the mobile terminal.
  • the first network server operates in cooperation with the advertisement site information management server to extract advertisement information specified by the channel specifying information and the time information, and to transmit the extracted advertisement information to the mobile terminal. You can do it.
  • a slight difference occurs between the time when the first network server obtains the channel identification information via the wireless network and the time when the mobile terminal power channel identification information is transmitted to the wireless network. Therefore, it is advantageous that the channel identification information from the mobile terminal and the time information on the time when the channel is specified in the mobile terminal are transmitted to the first network server via the wireless network. I can do it.
  • the advertisement site information management server is provided independently, and can be linked with the first network server via a network. It is important to include the part of the site information management server that performs the functions described above.
  • the second network server which can be connected to the mobile terminal via a wireless network (for example, a mobile phone network), is connected to the mobile terminal via a wireless network (for example, a mobile phone communication network).
  • a wireless network for example, a mobile phone communication network
  • the process specified by the first advertisement specifying information is a request for access to the advertiser website
  • the connection from the mobile terminal is transferred to the advertiser website.
  • the process specified by the first advertisement specifying information is a case where access to an advertiser website is desired and access to a plurality of different advertiser websites is desired.
  • the second network server only performs distribution to a plurality of desired advertiser websites. Therefore, there is no possibility that the load is concentrated on the second network server.
  • the process specified by the first advertisement specifying information is a request for obtaining the URL of the desired advertiser website
  • the second network server performs the processing for the desired advertiser.
  • Reply website URL to mobile device.
  • the user of the mobile terminal will access the desired advertiser website using the obtained URL.
  • the second network server includes: According to a predetermined computer program, a predetermined process is performed while communicating with the portable terminal.
  • the second network server includes personal attributes (age, gender, area of residence, etc.) of the person using the mobile terminal, and the person using the mobile terminal registered in association with the personal attribute. Is obtained from the service server that provides the information distribution system of the present invention, and processing for examining the effectiveness of the advertisement can be performed.
  • the second network server associates the first advertisement identification information transmitted from the mobile terminal with the personal ID attached to the first advertisement identification information, and associates the second advertisement with the second network server.
  • a process for storing the information in the storage unit provided in the storage device is performed.
  • the second network server performs a process of analyzing the relationship between the advertisement information selected by the person using the portable terminal and the personal attribute (age, gender, residence area, etc.) of the person.
  • the processing of storing the result of the analysis processing in the storage unit provided in the second network server can be performed.
  • the embedded second advertisement specifying information is embedded so as to be included in, for example, a television broadcast wave or a radio broadcast wave in the form of a digital watermark signal.
  • the receiver is a television
  • the receiver is a radio (FM radio
  • the sound is filled with the second advertisement specifying information, which is embedded information.
  • the second advertisement specifying information can be carried as character information as in the case of a television.
  • Sound is commonly used in television and radio. Therefore, by embedding the second advertisement-specific information in the sound using an electronic penetration technique such as a spread spectrum technique, an echo spread technique, and phase modulation, it can be used commonly for television and radio.
  • an electronic penetration technique such as a spread spectrum technique, an echo spread technique, and phase modulation
  • the television broadcast wave or the radio broadcast wave is received in cooperation with the first network server to receive the television broadcast wave or the radio broadcast wave.
  • Embedded information decoding processing for decoding the second advertisement identification information embedded in the wave and generating information for identifying the advertisement information in which the second advertisement identification information is embedded The part is provided.
  • the first network server may further include: the channel identification information acquired from the mobile terminal via a wireless network; a time at which the first network server acquires the channel identification information; The information obtained from the embedded information decryption processing unit, which specifies the advertisement information in which the second advertisement specifying information is embedded, and the advertisement information in which the second advertisement specifying information is embedded are displayed on the TV. Advertisement information to be transmitted to the portable terminal is selected based on the time of broadcasting or radio broadcasting and information on the channel.
  • the first network server may include the channel identification information and the time information acquired from the mobile terminal via a wireless network, and the second advertisement identification. From the information that specifies the advertising information in which the information is embedded and the information on the time when the advertisement information in which the second advertisement specifying information is embedded is broadcasted or broadcasted and information on the channel thereof, The advertisement information to be transmitted to the portable terminal is selected.
  • the advertisement information to be transmitted to the mobile phone can be selected by using the information together with the specified time.
  • the embedded information decryption processing unit can be configured as a processing operation unit of a computer that performs a powerful processing operation in the first network server.
  • the processing result may be transmitted to the first network server via a network as an independent network server computer.
  • the embedded information decryption processing unit may be a computer system that also performs a process of inserting the above-mentioned second advertisement specifying information into advertisement information included in a television broadcast or a radio broadcast. it can.
  • the information of the embedded information decryption processing unit is transmitted to the advertiser who provided the advertisement information in which the second advertisement identification information is embedded, or an intermediary between the broadcast station and the advertiser. If it is made available, advertisers and intermediaries will be able to accurately determine whether the ordered advertisement has been broadcast as requested. In this case, if the broadcast time suddenly changes for the TV and radio broadcast stations and the advertisement broadcast time changes, Advantageously, changes need not be reported to advertisers or intermediaries
  • the information distribution system of the present invention according to claims 5 and 6 is the information distribution system of the present invention according to claims 3 and 4, wherein the embedded information decryption processing unit is changed to a broadcast wave information decryption processing unit. is there.
  • a television broadcast wave or a radio broadcast received by a receiver is received.
  • the wave does not need to carry the second advertisement specifying information for specifying the advertisement information included in the television broadcast or the radio broadcast.
  • the broadcast wave information decryption processing unit includes a feature item registration unit that registers, as data, features generated from the advertisement information included in the television broadcast or the radio broadcast received by the receiver, Interlocking with the first network server, the television broadcast wave or the radio broadcast wave is received, and the feature generated from the advertisement information included in the television broadcast or the radio broadcast is analyzed to be broadcast. It performs processing for generating information for specifying the advertisement information.
  • the broadcast wave information decryption processing unit may be configured as a processing operation unit of a computer that performs the processing operation in the first network server, or may be configured as an independent network server computer.
  • the configuration may be such that the result is transmitted to the first network server via the network.
  • the features generated from the advertising information include, for video, a signal related to the intensity of the light and dark 'hue' color of the image, a signal at a specific time of the image, a signal obtained by converting these signals into spatial frequencies, and the like. It can be data having a relationship with time transition. For sound, it can be data consisting of the relationship between the sound waveform, frequency component, and its time transition.
  • Sound is commonly used in television and radio. Therefore, if data using the relationship between the sound waveform, frequency components, and their time transitions is used, it can be used commonly for television and radio.
  • the user of the mobile phone Receive TV broadcast waves or radio broadcast waves, and refer to the features produced from the advertisement information included in the TV broadcasts or radio broadcasts that are registered in the feature registration section.
  • the TV broadcast viewed by the user of the mobile phone is analyzed.
  • it is possible to grasp what the advertisement information included in the radio broadcast is, together with its broadcast time and broadcast channel.
  • the advertisement information to be transmitted to the mobile phone can be selected by using the information together with the specified time.
  • the advertiser and the intermediary can also, the fact that the ordered advertisement has been broadcast as requested can be accurately grasped, similarly to the case of the information distribution system of the present invention according to Claims 3 and 4. In this case, even if the broadcasting time suddenly changes and the broadcasting time of the advertisement is changed, it is also necessary for the broadcasting stations of television and radio to report to the advertiser or intermediary that the change has been made. The advantage is also eliminated as in the case of the information distribution system of the present invention according to claims 3 and 4.
  • the information registered in the advertisement site information management server includes the advertisement information, the time when the advertisement information is displayed, and the TV channel or location of the TV information. Is associated with information that specifies whether a broadcast is to be made on a radio channel.
  • the advertisement information CM specified by the channel and the broadcast time and desired by the viewer (user of the mobile terminal) to view again can be sent to the mobile terminal. Then, the viewer can reproduce and view the advertisement information broadcasted on television on the portable terminal.
  • text data 'images are registered in association with the advertisement information, and they are viewed together with the advertisement information or in place of the advertisement information. It can also be sent to the user's mobile terminal.
  • information that cannot be conveyed by a television or radio advertisement for 15 seconds or 30 seconds by an advertisement provider such as information on ingredients, detailed planning (concert etc.) information, product photos, product descriptions
  • an advertisement provider such as information on ingredients, detailed planning (concert etc.) information, product photos, product descriptions
  • the user of the mobile phone 2 who wants to use the information distribution system of the present invention accesses the service server 1 that provides the information distribution system of the present invention via a mobile telephone communication network, and executes the computer program described above. Download (step 101).
  • the user of the mobile phone 2 which has become able to use the information distribution system of the present invention, connects to the television broadcast receiver 3 via radio (step 102).
  • the mobile phone 2 and the receiver 3 are connected by Bluetooth by pressing a dedicated button for starting the Bluetooth connection on the mobile phone 2 side. Then, the switch of the television broadcast receiver 3 is turned on, and the channel to be viewed is set (step 103).
  • the user of the mobile phone 2 that has started watching the television broadcast becomes interested in the advertisement broadcasted on the television and presses a predetermined button of the mobile phone 2, the user broadcasts the television broadcast.
  • the channel identification information for identifying the channel of the television broadcast being received by the receiver 3 and the time information relating to the time when this depression was performed are transmitted from the mobile phone 2 to the first network. It is output to the network 4 via the mobile phone communication network (step 104 ).
  • the first network server 4 which has obtained the channel identification information and the time information from the mobile phone 2 via the mobile phone network, operates in conjunction with the advertisement site information management server 5 to obtain the channel identification information and the time information.
  • the specified advertisement information is extracted (step 105).
  • the extracted advertisement information is returned to the mobile phone 2 via the mobile phone communication network (step 106).
  • the advertisement information is specified by the channel identification information and the time information described above, and the user of the mobile phone 2 is interested in the advertisement being broadcast when watching the television broadcast.
  • the first network server 4 transmits the channel identification information for identifying the channel of the television broadcast being received by the television broadcast receiver 3 and the time information relating to the time from the mobile phone 2 via the mobile phone communication network. As described above, when the predetermined button of the mobile phone 2 is pressed down, the advertisement itself is broadcast on the television receiver 3.
  • the advertisement information (for example, a television commercial or a radio commercial) includes first advertisement identification information for identifying the advertisement information, for example, an advertiser ID for identifying the advertiser 6 providing the advertisement information. And a URL that identifies the advertiser website 7 that the advertiser 6 has established on the network.
  • the mobile phone 2 that has received the reply of the advertisement information from the first network server 4 performs a process of storing the advertisement information in the storage unit of the mobile phone 2 (step 107).
  • the advertisement information is stored in the storage means of the mobile phone 2 even after a certain period of time has elapsed, for example, after the end of the viewing of the television broadcast. Therefore, the user of the mobile phone 2 reproduces the image at any time, displays the image on the screen of the mobile phone 2 (displays the moving image), and reproduces and outputs the audio from the audio output unit (step 108). .
  • the audio output unit of the mobile phone 2 reproduces and outputs audio.
  • the user of the mobile phone 2 can play and watch an advertisement of interest at any time when watching a television broadcast or a radio broadcast.
  • the television broadcast receiver 3 transmits the channel identification information that identifies the channel of the television broadcast being received and the time information about the time to the mobile phone.
  • the interest is generated if the mobile phone 2 performs a process of outputting to the first network server 4 from the mobile phone 2 via the mobile phone communication network.
  • the plurality of advertisements held can be received from the first network server 4 and stored in the storage unit of the mobile phone 2.
  • the advertisement information is associated with the time information, the advertisement stored in the mobile phone 2 can be played back in chronological order.
  • the advertisement information held in the advertisement site information management server 5, which holds the advertisement information broadcast by radio broadcast and the channel information and time at which the advertisement information is broadcast in association with each other, is stored.
  • audio information broadcast by radio broadcasting can be combined with video information.
  • the video information is combined with the advertisement information of the radio broadcast specified by the channel specifying information that specifies the channel of the radio broadcast and the time information on the time, and is returned to the mobile phone 2. Is done. Therefore, the user of the mobile phone 2 may not only be able to view the audio radio broadcast advertisement on the mobile phone 2 but also carry the video information attached to the advertisement, which is interested in the broadcast on the radio. You can see it on the phone 2 screen.
  • the first advertisement specifying information included in the advertisement information selected by the user from the advertisement information stored in the storage unit of the mobile phone 2 is transmitted from the mobile phone 2 to the mobile phone communication.
  • Output to the second network server 8 via the network step 109).
  • the second network server 8 which has obtained the first advertisement specifying information from the mobile phone 2 via the mobile phone communication network, performs a process specified by the first advertisement specifying information (S1).
  • S1 the process specified by the first advertisement specifying information
  • a URL specifying the advertiser website 7 is transmitted. If so, forward the connection from mobile phone 2 to advertiser website 7.
  • the process specified by the first advertisement specifying information is a product purchase application process, an application for participation in a concert or the like, a ticket purchase, or the like, the process is determined in advance. A predetermined process is performed while communicating with the portable terminal 2 according to the computer program.
  • the second network server 8 provides, from the service server 1 that provides the information distribution system of the present invention, the personal attributes (age, gender, residence area, etc.) of the person using the mobile phone 2, The information relating to the personal ID that specifies the person using the mobile phone 2 registered in association with the information is acquired and stored in the storage unit.
  • step 111 a process of analyzing the relationship between the advertisement information selected by the person using the mobile phone 2 and the personal attributes (age, gender, area of residence, etc.) of the person is performed (step 111).
  • This processing is performed, for example, by associating the first advertisement identification information transmitted from the mobile phone 2 with the personal ID attached to the first advertisement identification information. 8 is stored in the storage unit provided.
  • the processing operation unit provided in the second network server 8 allows the advertisement information selected by the person using the mobile phone 2 and the personal attributes (age, gender, residence area, etc.) of the person to be used. The relationship is analyzed and stored in the storage unit provided in the second network server 8.
  • the user of the mobile phone 2 who wants to use the information distribution system of the present invention downloads the above-described computer program (step 101), and connects to the television broadcast receiver 3 via radio (step 101). 102), switch on the TV broadcast receiver 3 and set the channel to be viewed (step 103), and the channel identification information and time information are From the talk 2 to the first network server 4 via the mobile phone communication network (step 101).
  • the second advertisement specifying information for specifying the advertisement information included in the television broadcast is embedded in the television broadcast wave or the radio broadcast wave received by the receiver 3, You.
  • the embedded second advertisement specifying information is embedded so as to be included in, for example, a television broadcast wave or a radio broadcast wave in the form of a digital watermark signal.
  • the receiver is a television, it is embedded in sound or video.
  • the receiver 3 is a radio (FM radio, AM radio)
  • the second advertisement specifying information as embedded information is embedded in the sound.
  • the second advertisement specifying information can be carried as character information as in the case of a television.
  • Sound is commonly used for television and radio. Therefore, by embedding the second advertisement-specific information in the sound using an electronic penetration technique such as a spread spectrum technique, an echo spread technique, and phase modulation, it can be used commonly for television and radio.
  • an electronic penetration technique such as a spread spectrum technique, an echo spread technique, and phase modulation
  • the advertisement information in which the second advertisement identification information is embedded in this manner is transmitted to the television.
  • Broadcasting station 'Radio broadcasting station 14 does not need to install new facilities that are different from conventional broadcasting.
  • the embedding of the second advertisement specific information in the advertisement information is performed, for example, by the advertisement intermediary 9 receiving the provision of the advertisement information 10 stored in the advertiser database of the advertiser ⁇ website 7 from the advertiser 6. However, this can be performed by using the embedding processing unit 12 of the loading center 11 composed of a computer capable of connecting to a network.
  • the embedding center 11 is also provided with an embedded information decryption processing unit 13, and the embedded information decryption processing unit 13 is included in a television broadcast or a radio broadcast broadcast from the broadcasting station 14. Receiving the advertisement information, and decrypting the second advertisement identification information contained in the television broadcast wave or the radio broadcast wave, and identifying the advertisement information in which the second advertisement identification information is carried Generate information.
  • the embedded information decryption processing unit 13 of the embedded center 11 includes a first network server. It is configured to perform the following processing operations in conjunction with server 4.
  • a user of the mobile phone 2 using the system of the present invention watches a television broadcast on the receiver 3, and receives channel identification information and time information from the mobile phone 2 via the mobile phone communication network.
  • the embedded information decryption processing unit 13 receives the advertisement information included in the television broadcast or the radio broadcast broadcasted from the broadcast station 14. Decoding the second advertisement identification information embedded in the television broadcast wave and generating information for identifying the advertisement information in which the second advertisement identification information is embedded (Step 201).
  • the processing operation of the embedded information decryption processing unit 13 allows the user to always know which channel, when, and which advertisement was broadcast.
  • the first network server 4 includes the channel identification information and the time information acquired from the mobile terminal 2, the information identifying the advertisement information in which the second advertisement identification information is embedded, Advertisement information to be transmitted to the portable terminal 2 is selected from the time when the advertisement information in which the second advertisement identification information is embedded and the information on the channel or the time of the television broadcast or the radio broadcast (step 202).
  • the selected advertisement information is returned from the first network server 4 to the mobile phone 2 via the mobile phone communication network (step 106).
  • the advertisement is broadcasted by the television broadcast or the radio broadcast.
  • decoding the received television broadcast wave or radio broadcast wave it is possible to ascertain the power of broadcasting the advertisement at any broadcast station, at what time.
  • the embedded information decryption processing unit 13 receives and decodes the television broadcast or the radio broadcast. Thus, it is possible to know what time, at what time, on which channel, and what kind of advertisement was broadcast.
  • the selected advertisement information is specified by the channel identification information and the time information described above, and is being broadcast while the user of the mobile phone 2 is watching a television broadcast.
  • the TV broadcast receiver 3 is interested in the advertisement of the TV broadcast, and the channel specifying information for specifying the channel of the TV broadcast being received by the TV broadcast receiver 3 and the time information on the time are transmitted from the mobile phone 2 through the mobile phone communication network.
  • the predetermined button of the mobile phone 2 is depressed, the advertisement itself is broadcast on the television, as described above.
  • the information of the embedded information decryption processing unit 13 may be used as the advertiser 6 that provided the advertisement information in which the second advertisement identification information is embedded, or the advertisement intermediary 9 between the broadcast station and the advertiser 6. Advertisers 6 and advertising intermediaries 9 can accurately determine whether the ordered advertisement has been broadcast as requested. In this case, even if the broadcasting time suddenly changes and the broadcasting time of the advertisement is changed, the broadcasting station of the television or radio will notify the advertiser 6 or the advertising intermediary 9 of the change. This is advantageous because there is no need to report.
  • the embedding processing unit 12 for embedding the second advertisement specifying information into the advertisement information, and the embedding information decryption processing unit 13 are provided.
  • An embedded center 11 composed of computers to which work can be connected was employed.
  • the embedded information decryption processing unit 13 transmits the above processing result to the first network server 4 via the network as a network server computer independent of the first network server 4. It can also be configured to communicate.
  • the embedded information decryption processing unit 13 can be configured as a processing operation unit of a computer that performs the above-described processing operation in the first network server 4.
  • the following processing operation is performed in place of the loading center 11 that includes the embedding processing unit 12 and the loading information decoding processing unit 13 and that can be connected to a network, which is employed in this embodiment.
  • An information distribution system provided with a broadcast wave information decryption processing unit (not shown) for performing the above operation can be provided.
  • the broadcast wave information or the radio broadcast wave received by the receiver 3 is included in the television broadcast or the radio broadcast. There is no need to embed the second advertisement identification information that identifies the advertisement information that is included.
  • the broadcast wave information decryption processing unit includes a feature item registration unit that registers, as data, features generated from the advertisement information 10 included in the television broadcast or the radio broadcast received by the receiver 3. In conjunction with the first network server 4, it receives television broadcast waves or radio broadcast waves and analyzes features produced from advertisement information included in the television broadcasts or radio broadcasts to analyze the broadcast advertisement information. Is performed to generate information for specifying
  • the broadcast wave information decryption processing unit may be configured as a processing operation unit of a computer that performs such processing operation in the first network server 4, or may be configured as an independent network server computer as described above. It is also possible to adopt a configuration in which the processing result is transmitted to the first network server 4 via the network.
  • a user of the mobile phone 2 using the system of the present invention views a television broadcast on the receiver 3, and receives channel identification information and time information from the mobile phone 2 via the mobile phone communication network.
  • a television broadcast wave or a radio broadcast wave is received and replaced by a television broadcast or a radio broadcast wave instead of the processing step performed in step 201 of the above embodiment.
  • a process is performed to analyze features generated from the advertisement information included in the radio broadcast and generate information for specifying the broadcast advertisement information.
  • the broadcast wave information decryption processing unit receives the television broadcast wave or the radio broadcast wave that the user of the mobile phone 2 is watching, and the data is registered in the characteristic item registration unit. Refer to the features generated from the advertisement information included in the radio broadcast, Huawei for the features generated from the advertisement information included in the television broadcast or the radio broadcast, and specify the broadcast advertisement information. Information is generated.
  • the first network server 4 sends the channel identification information and the time information acquired from the mobile terminal 2 and the broadcast advertisement acquired by the broadcast wave information decryption processing unit.
  • Information to the mobile terminal 2 from the information specifying the information and the information on the time and the channel when the advertisement information was broadcasted on a television or radio.
  • a process of selecting advertisement information to be received is performed.
  • a mobile phone is used as a mobile terminal.
  • the same operation and effect can be obtained by using a communicable personal computer or PDA.
  • an advertisement broadcasted by television or radio is transmitted.
  • the mobile phone communicates with a network server connected through a network such as a mobile phone communication network to proceed with a purchase process of a product introduced in the advertisement information. Even so, by using the screen of the mobile phone, it is possible to proceed with the purchase processing without disturbing the screen of the television program.
  • the program viewing can be interrupted and the purchase process can be performed while watching the program. Even if a large number of people watch the program, it does not hinder viewing by anyone other than the purchaser. Does not impair.
  • the screen of the mobile phone is used as a so-called sub-screen of a television screen.
  • the information distribution system of the present invention can be used in other ways.
  • normal In the case of radio broadcasting the only thing that can be transmitted to the user is audio, and there is no display screen, so using the screen of a mobile phone will add a visual effect to the radio broadcasting and dramatically improve the advertising effect .
  • FIG. 1 is a diagram illustrating a schematic configuration of an information distribution system according to the present invention.
  • FIG. 2 is a flowchart illustrating an example of a processing operation performed by the information distribution system of the present invention.
  • FIG. 3 is a flowchart illustrating another example of the processing operation performed by the information distribution system of the present invention.

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  • Engineering & Computer Science (AREA)
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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract

Cette invention vise à produire un système de distribution d'informations, qui est capable d'acquérir un message publicitaire diffusé par une télévision ou une radio via un réseau à destination d'un téléphone mobile et de permettre la visualisation de ce message publicitaire, même après la fin de l'émission de télévision ou de l'émission de radio. Pour permettre la réalisation de ce système, pendant qu'on regarde une émission de télévision ou qu'on écoute une émission de radio au moyen d'un téléphone mobile possédant une fonction de commande à distance d'un récepteur destiné à recevoir l'émission de télévision ou l'émission de radio, les informations identifiant le canal regardé ou écouté et l'heure sont transmises via un réseau à un premier serveur de réseau. Les informations de message publicitaires identifiées conformément aux informations identifiant le canal et l'heure sont renvoyées depuis le premier serveur de réseau et enregistrées dans une section mémoire du téléphone mobile, pour que ces informations de message puissent être reproduites ultérieurement.
PCT/JP2004/007384 2003-10-21 2004-05-28 Systeme de distribution d'informations WO2005039080A1 (fr)

Applications Claiming Priority (4)

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JP2003-360980 2003-10-21
JP2003-434566 2003-12-26
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US11593843B2 (en) 2020-03-02 2023-02-28 BrandActif Ltd. Sponsor driven digital marketing for live television broadcast
US11798038B2 (en) 2020-03-02 2023-10-24 BrandActif Ltd. Method and system for digital marketing and the provision of digital content
US11922464B2 (en) 2020-03-03 2024-03-05 BrandActif Ltd. Sponsor driven digital marketing for live television broadcast
US11373214B2 (en) 2020-03-03 2022-06-28 BrandActif Ltd. Method and system for digital marketing and the provision of digital content
US11301906B2 (en) 2020-03-03 2022-04-12 BrandActif Ltd. Method and system for digital marketing and the provision of digital content
US11854047B2 (en) 2020-03-03 2023-12-26 BrandActif Ltd. Method and system for digital marketing and the provision of digital content
WO2021177895A1 (fr) * 2020-03-03 2021-09-10 Brandactif Ltd Procédé et système de commercialisation numérique et de fourniture de contenu numérique

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