WO2003037646A1 - Carte d'invitation a une exposition, procede d'emission de la carte d'invitation et systeme de gestion d'informations client - Google Patents

Carte d'invitation a une exposition, procede d'emission de la carte d'invitation et systeme de gestion d'informations client Download PDF

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Publication number
WO2003037646A1
WO2003037646A1 PCT/JP2001/009491 JP0109491W WO03037646A1 WO 2003037646 A1 WO2003037646 A1 WO 2003037646A1 JP 0109491 W JP0109491 W JP 0109491W WO 03037646 A1 WO03037646 A1 WO 03037646A1
Authority
WO
WIPO (PCT)
Prior art keywords
sheet
card
exhibition
piece
film
Prior art date
Application number
PCT/JP2001/009491
Other languages
English (en)
Japanese (ja)
Inventor
Shoji Saito
Original Assignee
Towa Printing Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Towa Printing Co., Ltd. filed Critical Towa Printing Co., Ltd.
Priority to JP2003539957A priority Critical patent/JPWO2003037646A1/ja
Priority to PCT/JP2001/009491 priority patent/WO2003037646A1/fr
Publication of WO2003037646A1 publication Critical patent/WO2003037646A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/08—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code using markings of different kinds or more than one marking of the same kind in the same record carrier, e.g. one marking being sensed by optical and the other by magnetic means
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/077—Constructional details, e.g. mounting of circuits in the carrier
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/077—Constructional details, e.g. mounting of circuits in the carrier
    • G06K19/07749—Constructional details, e.g. mounting of circuits in the carrier the record carrier being capable of non-contact communication, e.g. constructional details of the antenna of a non-contact smart card
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/42—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for ticket printing or like apparatus, e.g. apparatus for dispensing of printed paper tickets or payment cards

Definitions

  • the present invention relates to an invitation card for inviting to an exhibition or a seminar using a contactless IC card, a method for issuing the invitation card, and a customer information management system.
  • an exhibition or seminar when held (hereinafter referred to as an exhibition, etc.), information management about visitors was mainly recorded on paper.
  • the organizer accepts the business card of the visitor at the reception, makes a list of customer information obtained from this, and fills in the questionnaire prepared in advance about the visitor's awareness such as which booth was good etc. As a result, a visitor awareness survey was conducted.
  • the organizer sent a guide letter by postcard or the like to the invited guests arbitrarily extracted from the customer database.
  • An object of the present invention is to provide an invitation card which can issue an arbitrary card on which an IC chip including customer information is printed on a sheet of paper, and which makes it easy for a visitor to analyze data overnight.
  • the purpose is to provide an issuance method and a customer information management system.
  • the present invention is configured as follows in order to solve the above-mentioned problems.
  • exhibitions and the like are simply referred to as exhibitions.
  • an invitation card is issued to a customer by mailing a contactless IC card storing exhibition information.
  • a non-contact IC card is constructed by cutting a sheet of paper into an arbitrary card shape, placing an IC chip that stores exhibition information including customer information in this shape, and arranging a loop antenna. . Therefore, the card-shaped non-contact I C force along the cut from the paper sheet
  • Paper includes all types of paper, not just postcards, but the customer address is automatically printed in the mailing address field. The most typical type of paper is a postcard, and it is also possible to use sealed documents, flyers, newspaper inserts, and pamphlets. When these sheets are used, the customer address is automatically printed in the mailing address section of the sheet itself or, if enclosed in a sealed letter, in the mailing address section of the sealed letter.
  • a contactless IC card can be constructed by printing a loop antenna and connecting an IC chip to the loop antenna.However, by making the IC chip very small, the contactless IC card can be made smaller than ordinary paper. It can be thin. Therefore, by constructing this non-contact IC card within the cut-out shape, the IC card can be removed from paper sheets and used as an invitation for exhibitions.
  • the exhibition invitation card is formed by bending a single sheet of paper on both sides of a middle sheet and forming a first sheet and a second sheet which are continuous with the middle sheet.
  • the first piece of paper leaf is adhered to the leaf piece with a first film-like adhesive layer.
  • the second piece of paper is adhered to the middle piece of paper with a second film-like adhesive layer.
  • the first sheet piece and the second sheet piece are bent in a Z shape with respect to the center sheet piece and heated and pressed, whereby the first sheet piece is provided on both surfaces of the center sheet piece. And the second piece of paper is adhered.
  • the first film-like adhesive layer is formed of a film-like adhesive layer that cannot be peeled off by applying heat and pressure.
  • the second film-like adhesive layer is formed of a film-like adhesive layer that can be peeled off by performing a heat and pressure treatment.
  • a cut is formed in the middle piece of paper and the first piece of paper along the periphery of the Ic card, and a customer address is printed in the notch of the first piece of paper.
  • Exhibition information is printed on the bonding surface between the middle piece of paper and the second piece of paper.
  • the customer cuts out the IC card from a postcard and stores it in order to mail a sheet including the non-contact IC card to an exhibition guest.
  • customer information is stored in the contactless IC card, it is possible to exchange data overnight when using this contactless IC card as an exhibition invitation card. Therefore, collection and analysis of data can be easily and accurately performed by using a computer.
  • the non-contact IC card therebetween is completely hidden from the outside.
  • a contactless IC card requires a relatively large antenna to improve communication efficiency, but if it is hidden from the outside, the appearance of the entire card will not be degraded, and customers will be able to use the contactless IC card itself. You don't have to worry about
  • the non-contact IC card since the non-contact IC card is completely hidden, the entire non-adhesive surface of the first sheet and the entire adhesive surface of the middle sheet and the second sheet are printed in the printing area. The printing area can be sufficiently secured.
  • the mechanical and physical stress on the non-contact IC force during the thermocompression bonding can be further reduced.
  • the non-contact IC card is pressure-bonded (by a roller) in a sandwiched state between the first sheet piece and the middle sheet piece.
  • Contact Pressure applied to IC card It is because it can reduce.
  • the same advantage can also be obtained with a structure in which a non-contact IC card is placed on the surface of a sheet in the middle, and the first sheet and the second sheet are stacked thereon and thermocompression-bonded. You can configure an exhibition invitation card that can be used.
  • the customer destination is automatically printed in the cut of the middle sheet based on the customer information stored in the non-contact IC card. As a result, it is possible to reliably prevent a destination of the customer different from the customer information stored in the non-contact IC card from being printed on the sheet.
  • the database can be easily updated, deleted, added, etc. based on the data base in which the customer information is accumulated, so that the guests to be invited to the next exhibition can be selected, and the booths can be arranged at the exhibition hall. It will be possible to create a reference data for determining
  • the organizer can also acquire information of visitors at the exhibition hall in real time, and can easily analyze and statistically process customer information.
  • the fact of visit and the date and time of the visit must be entered at least in the card reader, so that the analysis of the visitor's awareness of each booth and the analysis of the time for each booth are performed in real time at the management center be able to.
  • the category 1 refers to the category 1 of the displayed product. Therefore, one booth may have more than one category.
  • the exhibitor or the organizer can immediately judge a visitor's interest tendency with a display connected to the card reader. This allows exhibitors or organizers to respond appropriately to visitors who stop by the booth.
  • FIG. 1 is a schematic diagram of an exhibition visitor management system according to an embodiment of the present invention.
  • Figure 2 is a flowchart showing the flow of information on visitors at the exhibition hall.
  • Figure 3 shows the appearance of a postcard with a contactless IC card.
  • FIG. 4 is a diagram showing a folded state of each sheet.
  • FIG. 5 is a diagram illustrating a folded state of each sheet from another direction.
  • FIG. 6 is a diagram showing that each sheet is folded in a Z shape.
  • FIG. 4 is a diagram showing a state in which a second piece of paper is adhered after the cut is formed.
  • FIG. 8 is a diagram showing a state when the second piece of paper is peeled off.
  • FIG. 9 is a diagram showing a postcard of another embodiment.
  • Figure 10 is a diagram illustrating a method of using a contactless IC card extracted from a postcard.
  • FIG. 11 is a schematic configuration diagram of a card data reading device 40.
  • FIG. 12 is a configuration diagram of the contactless IC card 30. BEST MODE FOR CARRYING OUT THE INVENTION
  • FIG. 1 is a schematic diagram of a general-purpose visitor management system according to an embodiment of the present invention.
  • An exhibition organizer 2 has a database server 10 and a postcard automatic creation device 11.
  • the database server 10 has at least a customer database 10a, a visitor database 1Ob, and an exhibition hall data base 10c.
  • the layout of the exhibition hall and the layout of the booth are recorded.
  • User Database 1 0 d stores invitee information from the guests that have been selected through the customer de Isseki based server 1 0 a
  • the exhibition organizer 2 formed a non-contact IC card by forming an IC chip and a loop antenna on card-shaped paper, and placed the non-contact IC card in the postcard almost at the center in the postcard.
  • the notch is formed so that the non-contact IC card can be easily taken out.
  • the contactless IC card is detachably held at the approximate center of the postcard.
  • the postcard provided with the contactless IC card is referred to as DC (digital card) mail 1.
  • the exhibition organizer 2 also sends an invitation address on the surface of the contactless IC card. Dynamic printing. The invitation destination is extracted from the invitation information.
  • the postcard automatic preparation device 11 starts when an invitee is selected in the database server 10 and necessary data is stored in each database.
  • This device stores the guest information, the exhibition information, and the information selected as needed in the IC chip of the contactless IC card, and stores it in the destination field of the DC mail 1 to which this card is attached. Print the name and address of the invited guests obtained from the above information.
  • the exhibition organizer 2 After finishing the above processing, the exhibition organizer 2 sends a DC mail 1 to the invited guest 3 by mail.
  • the guest 3 receiving the above-mentioned DC mail 1 removes the contactless IC card from the cut of the DC mail 1 and stores it as an exhibition invitation card 4.
  • Each terminal device 8 is connected to a network.
  • the specific terminal device 8a is connected to the server of the management center 9 which is located outside as the representative terminal 8a.
  • the reading device 40 at each booth can perform data communication without contact with the invitation card 4 described above. Data communication can be executed simply by holding the invitation card 4 over the device 40 Is done. That is, when the customer holds the invitation card 4 over the card reader / reader 40, the customer information and the exhibition information 13 written on the IC chip are automatically read.
  • transaction data 14 is generated every time the invitation card 4 is held over the card reader / reader 40.
  • the transaction data 14 that occurs at any time is, for example, reception date and time data at reception 5, and booth data including booth reference number data and booth reception time data at each booth.
  • This transaction data 14 is a representative terminal device connected to the network together with customer information and exhibition information 13. 8a, and from there to the database server 10 of the management center 9. Based on the sent data, the visitors' data base 1 Ob is updated. As described above, this system uses paper information from the selection of invited guests to the issuance of invitation card 4. There is no use at all.
  • the issuance of the invitation card 4 is extremely convenient, and the invitation card 4 can be reliably delivered to the person who should be issued.
  • customer information and exhibition information 13 are centrally managed, statistical processing and trend analysis can be easily performed, and necessary information can be easily extracted.
  • FIG. 2 is a flowchart showing the information flow of the visitor 3 at the exhibition hall.
  • the information of the visitor 3 is such that the transaction data 14 is added to the customer information and the exhibition information 13 and the representative terminal device 8a to the control center 9 visitor data rate 10b. Sent to.
  • Step 1 determines whether visitor 3 who arrived at reception 5 is an invited guest. If the invitation card 4 is presented, hold the invitation card 4 over the reception device 40 at the reception 5. At this time, the customer information and exhibition information 13 written on the invitation card 4 held by the visitor 3 are read, and the transaction date—evening 14 is received and the date and time is added (step 2). . Unless invitation Force-D4 is presented, non-electronic processing will be performed as a general visitor. For example, ask them to fill out a questionnaire with columns for name, gender, age, etc. Also, customer information and exhibition information 13 are sent to the organizer 2 simply by holding the invitation card 4 over the card reader 40, so that the organizer 2 secretly distinguishes the visitor 3. You can know.
  • visitor 3 After finishing the reception, visitor 3 enters exhibition hall 6 as shown in step 3 and tours each booth.
  • Visitor 3 arbitrarily selects a booth of interest and observes it (Step 4).
  • Visitor 3 stops at each booth 6 and is invited to the card reader overnight reader 40 located at each booth. Hold the waiting card 4.
  • the booth serial number, booth visit record data, stop time, etc. are generated as transaction data 14 and sent to the representative terminal device 8a connected to the network together with the read customer information and exhibition information 13 (Step 5).
  • the residence time data at the last booth is also recorded.
  • the data sent to the representative terminal device 8a is transmitted in real time to the visitor data of the management center 9—evening 1 Ob, and the database is updated (step 6).
  • the display 12 of the management center 9 displays customer information as shown in FIG. 1, customer information in the exhibition information 13 and transaction data 14. Based on the information displayed on the display 12, the organizer in the management room 9 can report the status to the organizer 2 or the exhibitor ⁇ of the exhibition hall or give any instructions. It is possible. Steps 4 and 5 are repeated for one visitor 3 until the visitor 3 leaves (step 7). When a new visitor 3 arrives, the processing from step 1 to step 7 is similarly performed in parallel. Furthermore, for the whole exhibition, the above processing is performed until the exhibition period ends (step 8).
  • the event is held for a long time (from one month), it will be accepted at 14 that transaction data will be received at night 5 by day of the week, weather, etc. It can also analyze trends and predict visits.
  • the update of the visitor database 1Ob is completed and saved together with the exhibition hall information (step 9).
  • the renewed visitors' nighttime base 10b will be used as an important nighttime for the next exhibition. For example, based on the updated 1 Ob of the visitor data, the customer's interests and the like are analyzed from the information on the visiting booth, booth tour time, etc., and the next invitation list is created. The next guest can be selected. Based on this, materials to secure the next visitor 3 and materials to secure the exhibitor 7 can be created.
  • the layout of the exhibition hall and the layout of the booth at a pace of 10 c will be changed based on the analysis results of the 1 Ob. It can also be changed.
  • the updated exhibition hall database 10c can be used as reference data for the next exhibition after the exhibition is held.
  • the system since the system operates in real time, it is possible to change the layout of the venue and the arrangement of booths at any time during the exhibition based on the analysis results. Transactions that occurred at the booth.Details such as the booth reference number, dwell time, and visit record of the 14th booth can be visually displayed on the display, and a line indicating the movement of the visitor 3 within the venue can be drawn.
  • the organizer 2 can understand the behavior of the group of the visitors 3 as a group.
  • exhibitor 7 can use it as a reference for future product development and as a follow-up for sales follow-up after exhibiting. Based on this data, cost-effectiveness can be easily calculated and used in Exhibitor 7's corporate strategy.
  • a contactless IC card is provided with a storage unit for storing the number of points for each category of product or article information provision, and the card data reader 40 communicates with the contactless IC card. Then, a display may be provided for displaying the number of points for each category stored in the card. Category 1 here is category 1 for each product.
  • the displayed product category refers to groups belonging to the same product group even if they are from different manufacturers, such as personal computers, LCD televisions, and mobile phones. It is assumed that the visitor 3 is interested in products belonging to category 1A exhibited in a certain booth. When communication is carried out by holding the contactless IC card over the card reader / writer 40, the point 1 is stored in the category 1A of the contactless IC card. Furthermore, if another booth shows interest in product B belonging to the same category 1, point 1 is similarly accumulated and stored in category 1A. As a result, Visitor 3's invitation card stores 2 points for Category A, 0 points for B, 0 points for C, and 0 points for each category, and the number of points for each category is displayed on the display. Is displayed.
  • the organizer 2 or the exhibitor 7 can grasp the interest of the visitor 3 on the spot and take an appropriate response.
  • the number of points for each product category may or may not be considered
  • the organizer 2 or the exhibitor 7 adds points when a visitor 3 stops at the booth and shows interest, when the organizer 2 or exhibitor 7 gives a verbal explanation or provides related materials. I do.
  • the contactless IC card stores the number of points corresponding to product A as 8 points.
  • the display will show 8 points corresponding to product A.
  • the number of points for each category of the product is added to the above-mentioned number of points.
  • the organizer 2 or the exhibitor 7 can immediately grasp which product the visitor 3 is interested in and can take an appropriate response.
  • the interest of the visitor can be easily known.
  • these pieces of information may be transmitted to the management center.
  • FIG. 3 is an external view of a postcard 21 constituting a DC mail 1 provided with a contactless IC card.
  • FIG. 1A shows the surface of a postcard 21.
  • This postcard 2 1 folds a single sheet of paper to form a middle sheet 2 1 c, followed by a first sheet 2 lb and a second sheet 2 Id,
  • One postcard 21 is formed by superimposing and bonding the first leaflet 21b and the second leaflet 21d to the middle leaflet 21c.
  • a non-contact IC card is sandwiched between the middle sheet 21c and the first sheet 21b.
  • 21a is a cut formed around the position where the non-contact IC card is arranged. The destination is printed inside the cut 21a.
  • the same figure (B) is a side view of a postcard 21 formed by superimposing and bonding 2 lb of the first leaf piece and 21 d of the second leaf piece to the middle leaf piece 21c.
  • the notch 21a is about the size of a normal credit card or cash card.
  • the cut 21a is not cut while the postcard 21 is being sent, and is cut to such a degree that the postcard 21 can be cut by applying a certain amount of force by hand. Since the cut 21 a is formed substantially at the center of the postcard 21, a destination is printed or written on this surface (the surface of the first sheet 2 lb).
  • FIG. 4 shows the middle sheet piece 21c, the first sheet piece 21b, and the second sheet piece 21d in the middle.
  • Fig. 5 shows a view of each sheet from a different direction.
  • the center sheet 21c has a printed loop antenna 30a connected to it.
  • a non-contact IIC card 30 composed of an IC chip 3 Ob is disposed.
  • the loop antenna 30a is a thin copper foil formed into a loop, and IC chips 30b are connected to both ends thereof.
  • the IC chip 3 Ob is mounted on an aluminum foil lead wire extending from both ends of the loop antenna 30a, and the IC chip 3 Ob itself is extremely small and thin.
  • the IC chip 3 Ob and the loop antenna 30a constitute a non-electric insect IC card 30.
  • the front side of the first 2-lb sheet (the side on which the destination is printed) is the A-side, and the back side is the non-contact IC card 3
  • the surface facing 0) is the B surface.
  • the surface of the middle sheet 21c where the non-contact IC card 30 is exposed is referred to as surface C, and the opposite surface is referred to as surface D.
  • the front side of sheet 2 2 d (the side facing the middle sheet 2 1 c when stacked) is the E side, and the opposite side (the side that becomes the back of the postcard when the postcard 21 is formed) F side.
  • the first piece 21 b and the second piece 21 d are superimposed and bonded to the middle piece 21 c.
  • the overlapping directions are the P and Q directions.
  • a film adhesive layer is used for the bonding.
  • the first film adhesive 22 is placed on the C side of FIG. 4, and the second film adhesive 23 is placed on the D side.
  • an adhesive which cannot be peeled off by the heat and pressure treatment is used.
  • the second film-like adhesive 23 a material which can be peeled off by heating and pressing is used. As shown in FIG.
  • the non-contact IC card 30 is placed around the periphery. Cut 2 1a is formed.
  • the second film adhesive 21 is placed on the middle sheet 21c and the second sheet 21d is overlaid. Thereafter, the stacked sheets are heated and pressurized by being passed between rollers.
  • the heat and pressure treatment is performed by sandwiching each of the film adhesives between the C and D surfaces, and the cuts 21a are formed to form the shape of the postcard 21 as shown in FIG. From this state, only the second sheet piece 2Id can be peeled off. With the second piece of paper 2 Id removed, the customer receiving the postcard can see the A, D, E, and F sides.
  • the non-contact IC card 30 is located between the middle sheet 2 1 c and the first sheet 2 lb and cannot be seen from the outside. In addition, since the notch 2 1a is formed in the middle sheet piece 2 1c and the first sheet piece 2 lb, the non-contact IC card 30 can be separated from the postcard by cutting out at this portion. .
  • the address of the customer is printed on the A side, and the exhibition information is printed on the D, E and F sides. That is, when the customer receives the postcard, he / she sees a part of the exhibition information on the F side and peels off the second piece of paper 2Id. With this, you can see other exhibition information with full spreads on both sides D and E. At this time, since the non-contact IC card 30 is not on the D side, the design is not restricted and the amount of information can be increased.
  • the non-contact IC card 30 is sandwiched between the middle sheet 21c and the first sheet 2lb in a sandwich shape.
  • these papers absorb the pressure. Therefore, it is possible to prevent the non-contact C card 30 from being damaged by applying an excessive stress.
  • the above embodiment has a structure in which the middle sheet piece 2 1c, the first sheet piece 2lb, and the second sheet piece 21d are bent in a Z shape and subjected to the heat and pressure treatment. Good.
  • FIG. 9 shows another embodiment.
  • the first piece 21b is folded with respect to the middle piece 21c, and the second piece 21d is further folded thereon.
  • the first film adhesive 2 2 is placed between the middle piece 2 1 c and the first sheet 2 lb, and the second film adhesive 2 3 is placed on the first sheet 2 lb To be placed.
  • the cut 21a formed around the non-contact IC card 30 is formed in a state where the first sheet 21b is overlapped with the middle sheet 21c.
  • FIG. 10 is a diagram for explaining a method of using the non-contact IC card 30 extracted from the postcard 21.
  • the contactless IC card 30 is removed from the postcard 21 and used as an exhibition invitation card 4.
  • the non-contact IC card 30 and the force reading and reading device 40 can transmit and receive data by electromagnetic coupling. That is, the antenna of the card reader / reader 40 and the antenna 32 of the non-contact IC card 30 are coupled, and the non-contact IC card 30 obtains an induced voltage to be used as an operating power supply of the IC chip 31.
  • the carrier is modulated by FSK modulation or the like, the IC chip 31 can receive the data by demodulating the modulated wave.
  • the data can be stored in the memory in the IC chip.
  • force -It is also possible to modulate the carrier of the electromagnetic wave sent from the reading / reading device 40 by the IC chip 31.
  • the contactless IC card 30 can transmit the data to the IC card data reader 40. Since data transmission and reception between the non-contact IC card 30 and the card data reader 40 by such electromagnetic induction is possible only by bringing the card 30 close to the card data reader 40 to a few cm, the non-contact Even if you hold the IC card 30 at a distance, the IC chip will not operate and the internal memory will not change.
  • FIG. 11 is a schematic configuration diagram of the card reader / reader 40. It has a CPU 48, ROM 41, and RAM 42, and further has an input device 43 for inputting data to be written to the non-contact IC card 30 via the interface, a writing device 44 for transmitting write data, and a read device for reading data. A reading device 45 for receiving data and a printing device 46 for printing read-dried data are provided. The writing device 44 and the reading device 45 are connected to a loop antenna 47, and perform writing (writing) and reading (read) by coupling with the loop antenna of the non-contact IC card 30.
  • FIG. 12 is a configuration diagram of the contactless IC card 30.
  • the IC chip 31 includes a CPU 50, a ROM 51, a RAM 52, an EEPROM 53, and a transmission / reception circuit 54 connected via an interface.
  • the transmission / reception circuit 54 outputs a power supply to each unit at the time of coupling.
  • the EEPROM 53 stores the ID code of the destination name (customer) and other various information according to the intended use. Since it is composed of EEPROM, data can be saved without power supply.
  • the above embodiment can be similarly applied to the seminar invitation card, its issuing method, and the visitor information management system.
  • a paper sheet including a non-contact IC card is mailed to an exhibition invitation customer, and the non-contact IC card is separated from the paper sheet and used as an exhibition invitation card.
  • Can be This simplifies the reception process at the exhibition venue, and also makes it possible to grasp the number of visitors and trends in real time.
  • the guest information is stored on the contactless IC card, data can be exchanged when the contactless IC card is used as an invitation card. Therefore, the collection and analysis of the visitors can be easily and accurately performed by using the computer.
  • the non-contact IC card is hidden in a piece of paper, so the printing area can be increased.
  • the non-contact IC card is subjected to the heating and pressurizing process in a sandwich state by the paper sheet, the pressure at the time of heating and pressurizing can be absorbed by the paper sheet. For this reason, excessive stress is not applied to the non-contact IC card.
  • the present invention can be used for issuance of an invitation card for an exhibition or the like that can automatically accept visitors at an exhibition of various products (seminar).

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

La présente invention concerne une carte d'invitation à une exposition que l'on émet en plaçant, dans une carte postale que l'on forme en pliant une feuille de papier en forme de Z, une carte à circuits imprimés sans contact (30) munie d'une antenne cadre imprimée (21) et d'une puce sur laquelle sont stockées des informations client et des informations relatives à une exposition ou un séminaire, en constituant une découpe (21a) de la forme d'une carte, en imprimant automatiquement dans une case d'adresse de la feuille de papier l'adresse d'un client sur la base des informations client, et en envoyant la feuille de papier. Les informations sont gérées de façon unitaire par la transmission, à une base de données auxiliaire (10) d'un centre de gestion, des informations client lues par un dispositif de lecture de données de carte (40) sur un site d'exposition ou de séminaire et de nouvelles données de transaction (14).
PCT/JP2001/009491 2001-10-29 2001-10-29 Carte d'invitation a une exposition, procede d'emission de la carte d'invitation et systeme de gestion d'informations client WO2003037646A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2003539957A JPWO2003037646A1 (ja) 2001-10-29 2001-10-29 展示会等招待カード、その発行方法および顧客情報管理システム
PCT/JP2001/009491 WO2003037646A1 (fr) 2001-10-29 2001-10-29 Carte d'invitation a une exposition, procede d'emission de la carte d'invitation et systeme de gestion d'informations client

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PCT/JP2001/009491 WO2003037646A1 (fr) 2001-10-29 2001-10-29 Carte d'invitation a une exposition, procede d'emission de la carte d'invitation et systeme de gestion d'informations client

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH07309086A (ja) * 1994-05-18 1995-11-28 Toppan Moore Co Ltd 隠蔽情報所持体用シート
JPH082153A (ja) * 1994-06-17 1996-01-09 Dainippon Printing Co Ltd 横型三つ折りメールフォーム
JPH10105628A (ja) * 1996-10-02 1998-04-24 Pacific Business Consulting:Kk 顧客データ管理システムおよびｉｃチップ内蔵はがき
JPH11301148A (ja) * 1998-04-21 1999-11-02 Dainippon Printing Co Ltd 非接触電子部品を有する葉書
JP2001310575A (ja) * 2000-04-26 2001-11-06 Towa Insatsu Kk 非接触ｉｃカードを備えた紙葉類
JP2002032791A (ja) * 2000-07-17 2002-01-31 Towa Insatsu Kk 定期券発行方法および定期券発行システム

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH07309086A (ja) * 1994-05-18 1995-11-28 Toppan Moore Co Ltd 隠蔽情報所持体用シート
JPH082153A (ja) * 1994-06-17 1996-01-09 Dainippon Printing Co Ltd 横型三つ折りメールフォーム
JPH10105628A (ja) * 1996-10-02 1998-04-24 Pacific Business Consulting:Kk 顧客データ管理システムおよびｉｃチップ内蔵はがき
JPH11301148A (ja) * 1998-04-21 1999-11-02 Dainippon Printing Co Ltd 非接触電子部品を有する葉書
JP2001310575A (ja) * 2000-04-26 2001-11-06 Towa Insatsu Kk 非接触ｉｃカードを備えた紙葉類
JP2002032791A (ja) * 2000-07-17 2002-01-31 Towa Insatsu Kk 定期券発行方法および定期券発行システム

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