WO2002023396A1 - Systeme de distribution d'informations - Google Patents

Systeme de distribution d'informations Download PDF

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Publication number
WO2002023396A1
WO2002023396A1 PCT/JP2001/007874 JP0107874W WO0223396A1 WO 2002023396 A1 WO2002023396 A1 WO 2002023396A1 JP 0107874 W JP0107874 W JP 0107874W WO 0223396 A1 WO0223396 A1 WO 0223396A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
information
information data
area
distribution system
Prior art date
Application number
PCT/JP2001/007874
Other languages
English (en)
Japanese (ja)
Inventor
Kazushi Kanamaru
Original Assignee
Kazushi Kanamaru
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kazushi Kanamaru filed Critical Kazushi Kanamaru
Priority to AU2001284518A priority Critical patent/AU2001284518A1/en
Publication of WO2002023396A1 publication Critical patent/WO2002023396A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
    • H04H20/57—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for mobile receivers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/65—Arrangements characterised by transmission systems for broadcast
    • H04H20/71—Wireless systems
    • H04H20/72—Wireless systems of terrestrial networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H40/00—Arrangements specially adapted for receiving broadcast information
    • H04H40/18—Arrangements characterised by circuits or components specially adapted for receiving
    • H04H40/27—Arrangements characterised by circuits or components specially adapted for receiving specially adapted for broadcast systems covered by groups H04H20/53 - H04H20/95
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
    • H04H60/51—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of receiving stations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the present invention relates to an information distribution system for transmitting information about a predetermined area to a portable terminal located in the predetermined area.
  • the advertisement provider requests the distribution of the advertisement by designating the communication area in which the distribution of the advertisement is desired and the distribution period. Then, in response to the distribution request, the system distributes an advertisement to a mobile phone located in the designated communication area.
  • the advertisement provider can efficiently distribute the advertisement area within its own business area by requesting the distribution of the advertisement by designating the communication area where the store is located and the communication area adjacent to the area. Ads can be delivered.
  • an object of the present invention is to provide an information distribution system capable of solving the above-mentioned inconveniences and effectively distributing information data to portable terminals located in a predetermined area. Disclosure of the invention
  • the present invention has been made to achieve the above object, and includes at least information data related to an area transmitted from a terminal device of a provider that provides goods or services within a predetermined area and at least the information.
  • the present invention relates to an improvement in an information distribution system including an information data transmitting unit that transmits the information data to a terminal.
  • the information processing device further comprises: a local situation grasping means for grasping the situation of the predetermined area and generating regional situation data reflecting the situation of the predetermined area, wherein the information data transmitting means comprises at least the reference data and the local situation data And determining the information data to be transmitted to the mobile terminal.
  • the information transmission unit determines the information data to be transmitted to the mobile terminal according to at least the reference data and the local situation data. Therefore, it is possible to transmit the information of the field corresponding to the situation of the predetermined area reflected on the area of the area, and to thereby enhance the distribution effect of the information data.
  • the local situation grasping means grasps the situation of the predetermined area from observation data of the predetermined area transmitted from a terminal device of an observer located in the predetermined area.
  • the observation data is based on the situation of the predetermined area actually observed by the observer. Recognize the gender, age group, and reason for location (meeting, shopping, etc.)
  • the situation in the predetermined area can be grasped in detail.
  • identification data receiving means for receiving identification data uniquely set for each mobile terminal transmitted from the mobile terminal located in the predetermined area, and identification data specified by the identification data
  • Personal data acquisition means for accessing the contractor database storing the personal data of the contractor of the portable terminal device, and acquiring the personal data of the contractor. It is characterized by recognizing an attribute of a holder of a portable terminal located in the predetermined area from personal data and grasping a situation in the predetermined area.
  • the local situation grasping means recognizes the attribute (sex, age, occupation, residence, etc.) of the holder of the portable terminal located in the predetermined area based on the personal data. Thereby, the situation in the predetermined area can be grasped by recognizing the ratio of males and females located in the predetermined area, the age group, and the like.
  • the information data transmission unit calculates a degree of conformity between the reference data and the local situation data by performing weighting according to the content of the reference data, and according to the degree of conformity. And determining a priority order of the information data to be transmitted to the portable terminal.
  • the weighting is performed so that the degree of conformity is increased.
  • Information data expected to be highly effective can be transmitted with priority.
  • the weighting is measured after the information data is distributed It is set based on the distribution effect of the information data.
  • the content of the weighting can be set to a more appropriate one according to the distribution effect of the information data.
  • the information transmission unit may correct the conformity based on at least one of a day of the week and a time when the information transmission is performed, according to the content of the reference data. It is characterized by.
  • the correction is performed so that the degree of suitability increases when the information data is distributed on Friday, If the information is related to the lunchtime service of the restaurant, the above correction should be made so that the degree of conformity is higher when the information is delivered during lunchtime. Thereby, the distribution effect of the information data can be enhanced.
  • the information data transmitting means grasps the degree of urgency with respect to the distribution of the information data according to the content of the reference data, and corrects the degree of conformity based on the degree of urgency. .
  • the information when the information is related to the close-out of perishable food products, and if the information data is not immediately distributed, it becomes meaningless and the urgency is high.
  • the information data can be promptly distributed by correcting the information data to be higher.
  • FIG. 1 is a configuration diagram of an information distribution system according to a first embodiment of the present invention
  • FIG. 2 is a variable setting table for the first and second layers of observation data
  • FIG. 3 is a third and third layers of observation data.
  • Four-layer variable setting table Fig. 4 is a setting table of the regional situation variable PA
  • Fig. 5 is a setting table of the fitness R
  • Fig. 6 is a setting table of the day of the week time correction coefficient W and the urgent coefficient E
  • Fig. 7 Is the second embodiment of the present invention.
  • It is a lineblock diagram of an information distribution system in an embodiment.
  • Fig. 1 is an overall configuration diagram of the information distribution system of the present invention in the first embodiment
  • Figs. 2 to 3 are conversion tables for patterning local conditions
  • Fig. 4 is a description of a procedure for digitizing local conditions
  • Fig. 5 and Fig. 5 to Fig. 6 are the setting tables of the correction coefficient for correcting the degree of conformity between the information data and the local situation.
  • information distribution system 1 provides goods or services in area X (corresponding to a predetermined area of the present invention) which is a base area 2 of a mobile phone and a call area covered by base station 2.
  • area X corresponding to a predetermined area of the present invention
  • Store 4 (4a, 4b, 4c, corresponding to the provider of the present invention)
  • terminal device 5 (5a, 5b) possessed by an observer located in area X and a public line or dedicated line They are communicably connected via lines.
  • the mobile phones 3 (3 a, 3 b, 3 c, corresponding to the mobile terminal of the present invention) located in the area X are transmitted from the base station 2 to each mobile phone 3 when in the standby state.
  • the base station 2 transmits the uniquely set identification data, and detects the mobile phone 3 located in the distribution area X by receiving the identification data.
  • various data (call data, character data, image data, etc.) are transmitted and received between each mobile phone 3 and the base station 2.
  • the terminal device 5 (5 a, 5 b) is owned by an observer arranged at a fixed point in the distribution area X. ) And observe the density of the resident. Then, the observer transmits observation data 22, which is a digitized observation result, from the terminal device 5 to the information distribution system 1.
  • the transmission of observation data 22 is basically performed periodically ( It is executed every hour, etc., but also when the situation in Area X changes suddenly (when the density of the occupants suddenly increases, or when it suddenly starts raining, etc.).
  • each store 4 Information 20 that the (product or service provider) wants to distribute to the mobile phone 3 located in the area X, the field of the information data 20, the products sold, and the object of appeal
  • the reference data 21 of the information data 20 including parameters (gender, age group, etc.) as parameters are transmitted, and the distribution of the information data 20 is requested.
  • the information distribution system 1 includes an information database 10 for receiving and storing information data 20 transmitted from the store 4 and reference data 21 of the information data 20, and an information database 1.
  • Information data obtaining means 11 for accessing information data 20 to obtain information data 20 and reference data 21 of the information data 20; receiving observation data 22 transmitted from the observer's terminal device 5; From the observation data 22, the local situation grasping means 12 for determining the value of the regional situation variable PA (corresponding to the regional situation data of the present invention) reflecting the situation of the distribution area X, and the base station 2
  • An information data transmitting means 13 for distributing information data 20 to the mobile phone 3 located in the area X is provided.
  • the information data transmitting means 13 basically transmits the information data 20 to the base station 2 according to the desired distribution date and time specified by the reference data 21 transmitted from the store 4, and transmits the base station 2
  • the information data 20 is distributed to the mobile phone 3 located in the area X via the mobile phone 3.
  • the information transmission means 13 calculates the degree of conformity between the local situation variable PA and the reference data 21, and gives priority to the information data 20 relating to the reference data 21 having a high degree of conformity. I try to send. Thereby, according to the actual situation of the area X which changes every moment, the information data 20 conforming to the situation is effectively distributed.
  • the observer's terminal device 5 transmits observation data 22 hierarchically arranged in four stages (first to fourth layers) as shown in FIGS.
  • FIG. 2 (a) shows the setting table of the first layer.
  • the setting table of the first layer is used to divide the age distribution by gender into N1 types of patterns.
  • FIG. 2B shows a setting table of the second layer.
  • the setting table of the second layer is used to classify the distribution of clothes into N2 types of patterns.
  • FIG. 3 (a) shows a setting table of the third layer
  • the setting table of the third layer is used to divide the distribution of the purpose of location of the resident into N 3 types of patterns.
  • the observer applies the distribution of the location of the observed person to the setting table of the third layer for each cell in the setting table of the second layer (the shaded part in Fig. 2 (b) becomes one cell).
  • FIG. 3B shows a setting table of the fourth layer.
  • the setting table of the fourth layer is used to classify the distribution of the group composition of the resident into N 4 types of patterns. .
  • the observer expresses the situation of the resident in the area X by a combination of the observation variables P 1, P 2, P 3, and P 4 to generate observation data 22, and the observation data 22 Is transmitted from the terminal device 5 to the information distribution system 1.
  • the local situation grasping means 1 2 provided in the information distribution system 1 Determining the value of the variable PA Figure 4 shows an example of a setting table for determining the value of the regional status variable PA from the observation variable P1 on the first tier and the observation variable P2 on the second tier.
  • the value of the regional situation variable PA is uniquely determined by applying the values of the variable Pl of the first tier, the variable P2 of the second tier of men, and the variable P2 of the second tier of women. Is done.
  • the setting table shown in Fig. 4 shows the case where the variable P1 in the first tier is 1 (both men and women are all under 6 years old). In the second tier, the distribution of male clothes is For each value of the observation variable P2 shown, classification is performed according to the value of the observation variable P2 indicating the distribution of female clothing.
  • the information transmission means 13 is subdivided according to the field to which the information data extracted from the reference data belongs (industry, business type, products handled, services, contents of additional services, etc.). ),
  • the fitness R (R r11, r12, ..., r21, r22, ...) in the area X divided by day of the week and time zone It has a table.
  • the relevance R is calculated from the terminal device of the store 4 of the information requester of the information server 20 to the measurement data receiving means 14 of the information distribution system 1. Increase or decrease in the number of visitors sent or increase in product sales This is a variable that is set based on the measurement data 24 related to the reduction (corresponding to “set based on the distribution effect of information data overnight” of the present invention). Then, in the setting table of FIG. 5, the standard is set to 1, and the fitness R is determined in the range of, for example, 0.1 to 2.0 according to the magnitude of the distribution effect (the weighting of the present invention). Equivalent to). Then, the relevance R is corrected to a more appropriate value based on the new measurement data 24 transmitted from the terminal device of the store 4 while reflecting the change in the regional characteristics in the area X.
  • the information data transmitting means 13 further includes a setting table for the day time coefficient W shown in FIG. 6A and a setting table for the urgent coefficient E shown in FIG. 6B.
  • the day of the week ⁇ Time coefficient W is the relevance R for each field of information data 20 in area X, and the content of information data 20 (in the figure, content 1, content 2,...) and the day of the week and time zone. For example, if Area X is a student district, information that belongs to the field of interest for students, such as 20 days, is suitable for weekdays (Monday to Friday).
  • the day of the week ⁇ time coefficient W is set so that the degree becomes higher and the degree of conformity R during the weekend (Saturday to Sunday) becomes lower.
  • the content of the information data 20 is, for example, a morning service for a restaurant
  • the fitness level in the breakfast time zone (6: 0 00—8: 0 00, 8: 0 0-1 0: 0 0).
  • the day of the week and time coefficient W are set so that R becomes higher and the fitness in other time zones becomes lower.
  • the urgency coefficient E is a coefficient for correcting the relevance R according to the urgency of the distribution of the information data 20.
  • content 2, ⁇ ⁇ ⁇ ⁇ ) can be meaningless if it is not delivered immediately, such as a sale sale of fresh food or a big guest jumping into a live house.
  • the emergency factor E is set so that the goodness of fit R is high.
  • the information data transmitting means 13 determines the fitness R, the day of the week / time coefficient W, and the urgent coefficient E based on the reference data 21 and corrects the fitness R by the following equation (1). To calculate R '.
  • the information data transmitting means 13 determines the priority of distributing the information data 20 based on the corrected value of the degree of conformity R ′, and according to the determined priority, the information database 10 Distribute the information obtained overnight from 20.
  • the conformity R is corrected according to the regional characteristics of the area X and the content of the information data, so that the distribution effect of the information data 20 can be further enhanced.
  • the information distribution system 30 according to the second embodiment differs from the information distribution system 1 according to the first embodiment only in the method of determining the local situation variable PA, and the other configuration is the same.
  • a method of determining the local situation variable PA in the information distribution system 30 will be described.
  • the holder of the mobile phone 3 is required to provide personal information such as name, address, gender, date of birth, and occupation when making a contract to use the mobile phone. These personal data are stored in the contractor database 40.
  • the identification data receiving means 31 provided in the information distribution system 30 transmits the identification data 25 of each mobile phone transmitted from the mobile phone 3 on standby or during a call to the base station 2 to the base station 2 Receive through. And personal day The evening acquisition means 32 accesses the contractor database 40 and acquires personal data 26 corresponding to the identification data 25 received by the identification data receiving means 31.
  • the local situation grasping means 33 provided in the information distribution system 30 refers to the contents of the personal data 26 acquired by the personal data acquiring means 32, and reads the mobile phone located in the area X.
  • the attributes (gender, age, occupation, place of residence, etc.) of the 3 holders are grasped, and as in the first embodiment, the observation variables P in the first tier (age distribution by gender) are obtained, as in the first embodiment.
  • the local situation grasping means 3 3 divides the situation of area X by the third layer and the fourth layer based on the place of residence of the holder of the mobile phone 3, etc. Set the value of the observation variable P3 and the observation variable P4 of the fourth layer, and determine the value of the regional situation variable PA based on the observation variables P1 to P4.The value of the regional situation variable PA was determined. Subsequent processing is the same as that of the first embodiment.
  • the information data transmitting means 34 calculates the degree of conformity R between the local situation variable PA and the reference data 21 and obtains the above equation (1). The degree of conformity R is corrected, R ′ is calculated, and the priority order for distributing information data 20 is determined.
  • the fitness R determined by the fitness data table shown in FIG. 6 is set by the day-of-week coefficient data table shown in FIG.
  • the day and time coefficient W and the urgent coefficient E set in the urgent coefficient data table shown in Fig. 6 (b) were used for correction, but when these corrections were not made, the day of the week and time coefficient W and the urgent coefficient E Even if correction is performed using only one of them, The effects of the present invention can be obtained.
  • regional situations are classified using the ratio of males and females, the percentage of couples, the weather, etc. You may.
  • a person is arranged at a fixed point in the area X as an observer of the present invention, but may not be arranged at a fixed point.
  • monitor cameras and various sensors should be installed at required locations in Area X, or by using satellites or other means.
  • the attributes gender, age, etc.
  • characteristics clothing, etc.
  • the identification is determined by a person as the observer of the present invention.
  • the analysis is performed using a computer as the observer of the present invention.
  • the discrimination determination may be performed by an arithmetic operation by a convenience store. In this case, by applying image processing technology and biometric technology to the data obtained by the monitor camera and sensor, the shape and skeleton of the face of the resident in Area X
  • the shape and motion of the occupants in area X are analyzed, and individual identification is performed. It can measure the density and fluidity of the resident.
  • information on each identified individual is stored in a database of attributes related to body characteristics such as skeletal changes due to growth, differences in skeletal shape due to gender, walking patterns, skin, etc., and typology of hairstyles, clothing, and ornaments. It is possible to analyze and judge the attribute of the identified individual by referring to the attribute data.
  • the mobile phone 3 is shown as the mobile terminal of the present invention, but the present invention is applicable to other types of mobile terminals such as PDAs and notebook computers.
  • the predetermined area of the present invention is defined as a call area of a base station of a mobile phone.
  • the predetermined area of the present invention may be used.
  • the area can be arbitrarily determined according to the characteristics of the area, such as shopping streets and movie streets.
  • the information distribution system detects the mobile terminal located in the predetermined area based on the position detection signal transmitted from the mobile terminal, specifies the detected mobile terminal, and transmits the information data. Can be delivered.
  • the predetermined area of the present invention may be a communicable range of a base station of a data communication network using a radio other than a mobile phone, such as a wireless LAN or Bluetooth.
  • the information distribution system 1 may distribute information data 20 to a plurality of areas. Good. In this case, the information delivery system 1 may deliver different information data 20 for each area, or the same information data 20 may be delivered across a plurality of areas.
  • the situation in a predetermined area is grasped, and information data according to the situation in the area is efficiently distributed to portable terminals owned by consumers located in the area.
  • the system can be configured.

Abstract

L'invention concerne un système de distribution d'informations favorisant la distribution efficace de données d'informations à des terminaux portables dans une zone prédéterminée. Un dispositif (11) d'acquisition de données d'informations accède à une base de données (10) d'informations, dans laquelle sont mémorisées des données d'informations (20) relatives à une zone (X) transmises par le terminal d'un fournisseur (4), ainsi que des données de référence (21) relatives aux données d'informations (20), pour acquérir les données d'informations (20) et les données de référence (21). Un dispositif (21) de saisie d'état de zone saisit l'état de la zone (X) à partir des données d'observation (22) de la zone (X) transmises par le terminal (5) d'un observateur résidant dans la zone (x), et détermine la variable PA de l'état de la zone en question reflétant cet état. Un dispositif (13) de transmission de données d'informations calcule l'adaptation des données de référence (21) à la variable PA de l'état de la zone, et détermine en fonction de cette adaptation la priorité de transmission des données d'informations (20) au téléphone portable (3) résidant dans la zone (X).
PCT/JP2001/007874 2000-09-11 2001-09-11 Systeme de distribution d'informations WO2002023396A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001284518A AU2001284518A1 (en) 2000-09-11 2001-09-11 Information distribution system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
JP2000315841 2000-09-11
JP2000-315841 2000-09-11
JP2001145447 2001-05-15
JP2001-145447 2001-05-15

Publications (1)

Publication Number Publication Date
WO2002023396A1 true WO2002023396A1 (fr) 2002-03-21

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ID=26602195

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2001/007874 WO2002023396A1 (fr) 2000-09-11 2001-09-11 Systeme de distribution d'informations

Country Status (2)

Country Link
AU (1) AU2001284518A1 (fr)
WO (1) WO2002023396A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10134080A (ja) * 1996-11-01 1998-05-22 Imamura Shiyunya 訴求対象別情報発信システム
JPH11134353A (ja) * 1997-10-30 1999-05-21 Nippon Telegr & Teleph Corp <Ntt> 個人対応広告配信方法、個人対応広告配信システムおよび個人対応広告配信プログラムを記録した記録媒体
JP2000047980A (ja) * 1998-07-31 2000-02-18 Nec Corp 個別情報提示装置

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10134080A (ja) * 1996-11-01 1998-05-22 Imamura Shiyunya 訴求対象別情報発信システム
JPH11134353A (ja) * 1997-10-30 1999-05-21 Nippon Telegr & Teleph Corp <Ntt> 個人対応広告配信方法、個人対応広告配信システムおよび個人対応広告配信プログラムを記録した記録媒体
JP2000047980A (ja) * 1998-07-31 2000-02-18 Nec Corp 個別情報提示装置

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