WO2001063506A1 - Systeme de telemarketing par terminal d'informations portable - Google Patents

Systeme de telemarketing par terminal d'informations portable Download PDF

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Publication number
WO2001063506A1
WO2001063506A1 PCT/JP2001/001519 JP0101519W WO0163506A1 WO 2001063506 A1 WO2001063506 A1 WO 2001063506A1 JP 0101519 W JP0101519 W JP 0101519W WO 0163506 A1 WO0163506 A1 WO 0163506A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
customer
person
portable
distribution
Prior art date
Application number
PCT/JP2001/001519
Other languages
English (en)
Japanese (ja)
Inventor
Akitoshi Noutomi
Original Assignee
Akitoshi Noutomi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Akitoshi Noutomi filed Critical Akitoshi Noutomi
Priority to AU2001236003A priority Critical patent/AU2001236003A1/en
Publication of WO2001063506A1 publication Critical patent/WO2001063506A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/12—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal

Definitions

  • the present invention relates to a mobile information terminal telemarketing system that performs telemarketing for mobile information terminal customers.
  • Telemarketing is a form of marketing that uses communication devices such as telephones, private branch exchanges, and public networks. Its adopters include manufacturers, banks, department stores, securities, insurance, credit, travel agencies, car dealers, newspapers, and advertising agencies. Business activities include product information, including mail order sales, questionnaire surveys, and sales.
  • the typical tasks of telemarketing are product sales and questionnaire surveys.
  • telemarketing was operated as follows.
  • the telemarketing management company stores in the database information about customers who wish to distribute product guidance information, such as telephone number, name, gender, age, residence, hobbies, and preferences. Register.
  • product guidance information such as telephone number, name, gender, age, residence, hobbies, and preferences.
  • the telemarketing management company selects the relevant customer from the database and gives the selected customer
  • Product guidance and questionnaire surveys were carried out by individual explanations by the operator and transmission of pre-recorded messages (auto call) via telephone.
  • an object of the present invention is to solve such a problem. This object is achieved by a combination of features described in the independent claims.
  • the dependent claims define further advantageous embodiments of the present invention. Disclosure of the invention
  • a telemarketing system for a portable information terminal comprises: an information transmitting means for transmitting distribution information to a portable information terminal; Selecting means for selecting a portable information terminal to which information is to be transmitted based on customer information relating to a customer who owns the information terminal and information to be transmitted to the portable information terminal, wherein the information transmitting means is selected by the selecting means
  • the distribution information is transmitted to the portable information terminal.
  • the telemarketing system of the present invention may further include customer information storage means for storing customer information, and customer information collection means for collecting customer information and storing the collected customer information in the customer information storage means. ,.
  • the customer information update processing means for updating the content of the customer information stored in the customer information storage means according to the new customer information is further provided. May be provided.
  • the customer information update processing means may cause the information transmission means to transmit information for confirming the update of the customer information as distribution information.
  • the customer information storage means may store the customer information in association with the attribute of the customer who owns the portable information terminal.
  • the information transmitting means may use personal information stored in the information storage means of another marketing system as customer information of the telemarketing system.
  • the selection means is based on the customer segment to which the information provider should send the desired information and the customer information.
  • the portable information terminal to which the distribution information is to be transmitted may be selected based on the information.
  • the information transmitting means may select and transmit distribution information to be transmitted to the portable information terminal selected by the selecting means based on the customer information.
  • the telemarketing system of the present invention may further include a receiving unit for receiving information from the portable information terminal, and the information transmitting unit may select and transmit distribution information based on the information received by the receiving unit. .
  • the telemarketing system of the present invention further comprises customer information storage means for storing customer information, and the receiving means selects the customer information from the mobile information terminal of the customer corresponding to the customer information stored in the customer information storage means.
  • the information transmitting means may receive the category information indicating the category of the distribution information to be transmitted, and may select and transmit the distribution information based on the customer information of the corresponding customer and the category information received by the receiving means. ,.
  • the information transmitting means transmits at least one of product guide information, information for confirming a product purchase request, service provision information, and information for confirming a service provision request as distribution information. Is also good.
  • the telemarketing system of the present invention further comprises a customer information storage unit for storing customer information, and the information transmission unit provides product guide information, information for confirming a product purchase request, service provision information, and service provision. Even if at least one piece of information for confirming the request is transmitted from the customer corresponding to the customer information stored in the customer information storage means regardless of whether a request for transmission of each information is received or not. Good.
  • the customer information includes an action schedule of the customer having the portable information terminal, and the information transmitting means transmits information related to the action schedule before a predetermined period indicated by the customer's action schedule. It may be transmitted to the customer's portable information terminal.
  • the customer information includes an action schedule of the customer having the portable information terminal, and the information transmitting means predicts a next action schedule related to the customer's action schedule, and performs the next action schedule. May be transmitted to the customer's portable information terminal as distribution information before the predetermined period indicated by.
  • another information storage means for storing other information relating to another person who is associated with the customer of the portable information terminal;
  • the information providing apparatus further comprises an information collecting means for storing the collected information in the information storing means, and the selecting means selects the information provider based on the customer group to which the desired information is to be transmitted and the information about the other person. You may select another person's portable information terminal to which the distribution information should be sent.
  • the stranger information collecting means may cause the information transmitting means to transmit information for confirming a request for collecting stranger information as distribution information.
  • the stranger information updating processing means for updating the contents of the stranger information stored in the stranger information storage means according to the new stranger information is further provided. May be provided.
  • the stranger information update processing means may cause the information transmitting means to transmit information for confirming the update of the stranger information as distribution information.
  • the information transmitting means may use personal information stored in the information storage means of another marketing system as other information of the telemarketing system. Further, the information transmitting means may select and transmit distribution information to be transmitted to the portable information terminal of the customer based on the stranger information collected by the stranger information collecting means.
  • the information transmitting means may select and transmit distribution information to be transmitted to another person's portable information terminal based on the other person information collected by the other person information collecting means. Further, the information transmitting means may transmit, as distribution information, information for confirming a request for transmitting distribution information to another person.
  • the other person information includes the other person's action schedule
  • the information transmitting means uses the information related to the other person's action schedule as distribution information before a predetermined period indicated by the other person's action schedule. It may be transmitted to a portable information terminal.
  • the other person information includes the other person's action schedule
  • the information transmitting means uses the information related to the other person's action schedule as distribution information before a predetermined period indicated by the other person's action schedule, as the delivery information.
  • the information may be transmitted to the portable information terminal.
  • the other person information includes the other person's action schedule
  • the information selecting means predicts another person's next action schedule related to the other person's action schedule, and indicates the other person's next action schedule. Before the predetermined period, information related to the next activity schedule of the other person may be transmitted to another person's portable information terminal as distribution information.
  • the information of another person is a schedule
  • the information selection means predicts the next action schedule of another person who is related to the other person's action schedule, and information related to the other person's next action schedule before a predetermined period indicated by the other person's next action schedule May be transmitted to the customer's portable information terminal as distribution information.
  • the other person information includes at least one of information on the number of receptions per predetermined period and information on the reception time, each of which allows another person to receive the distribution information.
  • the distribution information may be transmitted to another person's portable information terminal according to the information to be transmitted.
  • a point giving means for giving a point when distribution information is transmitted to another person's mobile phone terminal related to the customer
  • the present execution means for executing a present to another person
  • the return information obtaining means for obtaining return information on return of the present when the present is returned
  • the return information obtaining means On the condition that the return information is obtained, the other person information deleting means for deleting the other person information of the other person from which the return information is obtained from the other person information storage means and the point deleting means for deleting the point given to the other person for which the return information is obtained.
  • the other person information deleting means for deleting the other person information of the other person from which the return information is obtained from the other person information storage means and the point deleting means for deleting the point given to the other person for which the return information is obtained.
  • a second point giving means for giving points when a point given by the point giving means becomes equal to or more than a predetermined point
  • the present executing means comprises a point given by the second point giving means.
  • the present may be given to another person.
  • the stranger information collecting means separates information that can identify the location of another person and personal information of another person other than the information that can identify the location of another person based on information from the customer.
  • the information is obtained as other person information and stored in the other person information storage means. Further, when distribution information is transmitted to another person's mobile phone terminal related to the customer based on information from the customer, a point is obtained.
  • the presenting means for giving a present to another person in accordance with the point given by the presenting means based on the information which can specify the location of the other person, and the presenting means for giving the present to another person.
  • At the time of execution acquire personal information about the other person, and store the acquired personal information and other person information Stored in Checking means for comparing personal information obtained from another person, and when personal information obtained from another person does not match the personal information stored in the other person information storing means, the other person information of the other person is stored in the other person information storing means.
  • At least one of the other person information deleting means for deleting and a point deleting means for deleting a point given to another person when they do not match may be provided.
  • the game machine further includes second point giving means for giving points when the number of points given by the point giving means becomes equal to or more than a predetermined point, and the present executing means comprises the point given by the second point giving means.
  • the present may be given to another person.
  • the information transmitting means includes the reception status of the portable information terminal, the location of the portable information terminal, the remaining capacity of the storage unit for storing the distribution information of the portable information terminal, and the information transmitting means for the customer or another person.
  • License information acquisition means for acquiring permission information indicating whether or not to permit the distribution information to be received regardless of any of the time periods in which the information is transmitted.
  • the distribution information is transmitted irrespective of the reception status, location, remaining capacity, or time zone corresponding to the conditions indicated by the license information, provided that the license information indicates that the license is permitted.
  • the information transmitting means may transmit at least one of information not intended for collection and information not intended for reply to the mobile phone as distribution information. Further, the information transmitting means may transmit the distribution information to the portable telephone by e-mail to the portable information terminal. The information transmitting means may transmit the distribution information to the mobile phone via an Internet provider.
  • the customer information includes information related to a product purchased or reserved by the customer, or information related to a service provided or reserved by the customer.
  • the history of the information to be transmitted may be transmitted to the portable information terminal of the customer.
  • the customer information includes at least one of information on the number of receptions per predetermined period and information on the reception time, each of which allows the customer to receive the distribution information.
  • Information Accordingly, the distribution information may be transmitted to the portable information terminal of the customer.
  • the information transmitting means may transmit distribution information including at least one of voice, image, and character data. .
  • information about the owner (customer or other person) of the personal digital assistant must include at least one of the owner's name, age, and gender, and phone number, email address, location, hobbies, preferences, income, It should include at least one of savings, investment, and transfer location.
  • FIG. 1 is a diagram schematically showing a mobile information terminal telemarketing system according to an embodiment of the present invention and a peripheral portion connected to the system.
  • FIG. 2 is a block diagram showing details of the first embodiment of the auto call apparatus.
  • FIG. 3 is a block diagram showing details of the database.
  • FIG. 4 is a diagram showing the correspondence between the customer information stored in the customer information storage means and the other person information stored in the other person information storage means, and the attributes of the personal information.
  • FIG. 5 is a diagram showing an example of a method for increasing the number of registered customers in the database.
  • Figure 6 shows how to collect, share, or share customer and other information from other marketing systems.
  • FIG. 7 shows a first example of a flowchart of a program for operating the auto call device.
  • FIG. 8 is a second example of the flowchart of the program for operating the automatic call device.
  • FIG. 9 is a third example of a flowchart of a program for operating the auto call device.
  • FIG. 10 is a fourth example of a flowchart of a program for operating the auto-cone device.
  • Figure 11 shows a fifth example of a flowchart of a program for operating an auto call device. It is.
  • FIG. 12 is a sixth example of the flowchart of the program for operating the auto call device.
  • FIG. 13 is a seventh example of the flowchart of the program for operating the auto call device.
  • FIG. 14 is an eighth example of the flowchart of the program for operating the auto call device.
  • FIG. 15 shows a ninth example of a flowchart of a program for operating the auto call device.
  • FIG. 16 is a block diagram showing details of the second embodiment of the auto call apparatus.
  • FIG. 17 is a block diagram showing details of the third embodiment of the auto call apparatus.
  • FIG. 1 is a diagram schematically showing a portable information terminal telemarketing system 10 according to an embodiment of the present invention and a peripheral portion connected to the system 10.
  • the mobile phone telemarketing system 10 includes a mobile phone auto call device (hereinafter also simply referred to as an auto call device) 20 and a database 40.
  • the system 10 is connected to a mobile phone, which is an example of a mobile information terminal, via a telephone line 50.
  • FIG. 1 shows a state in which the system 10 is connected to a customer's 12 mobile phone 62 and another customer's 14 mobile phone 64 associated with the customer 12.
  • the system 10 is not limited to the telephone line 50, and may be connected to the mobile phones 62 and 64 through the Internet provider 52.
  • the system 10 itself may have the function of the Internet provider 52 that manages the connection with the Internet line 54.
  • the mobile phone 62 is an example of a mobile information terminal owned by the customer 12 himself.
  • the mobile phone 64 is an example of a portable information terminal owned by another person 14 associated with the customer 12. You.
  • Portable information terminals are not limited to mobile phones 62, 64, but can be connected to PHS phones, mobile computers, other wearable computers (computers that can be worn when going out, etc.), and Internet lines 54? Alternatively, it may be a mobile home appliance having a telephone function.
  • the company 70 which is an example of a provider of information, provides the system 10 with various kinds of information D10 desired to be distributed to the customer 12, such as product guide information and service providing information. At this time, the company 70 may provide the information D 10 to the system 10 via the advertising agency 72.
  • the auto call device 20 in the system 10 transmits the distribution information D 22 for the customer 12 to the mobile phone 62 of the customer 12. Further, the distribution information D 24 for the other person 14 is transmitted to the cell phone 64 of the other person 14. Further, the auto call device 20 receives the information D32 from the mobile phone 62 of the customer 12. Furthermore, the information D 34 from the mobile phone 64 of the other person 14 is received.
  • FIG. 2 is a block diagram showing details of the first embodiment of the auto call apparatus 20.
  • the auto call device 20 transmits the customer information D 1 2 relating to the customer 1 2 and the information D 1 0 to be transmitted to each of the mobile phones 6 2, 6 4 (specifically, the customer 70 Based on the information D 4 1), the selection information 2 2 for selecting the mobile phone to which this information is to be transmitted and the distribution information D to the customer 1 2 mobile phone 6 2 and the mobile phone 6 4 of another person 14 are provided. 22 and an information transmitting means 24 for transmitting D 24.
  • the command signal S 2 is input to the information transmitting means 24 from the customer information updating processing means 43, which will be described later, and the command signal S 4 is input from the stranger information updating processing means 45.
  • the auto call device 20 includes a receiving unit 26 that receives various information D32 from the mobile phone 62 of the customer 12 and various information D34 from the mobile phone 64 of the other person 14.
  • the customer information collecting means 32 which collects the customer information D12 by using the information D32 received by the receiving means 26 and stores it in the customer information storing means 42 described later, and the receiving means 2
  • another information collecting means 34 which collects other information D 14 concerning the other person 14 by using the information D 34 received by 6 and stores it in another information storing means 44 described later.
  • the receiving means 26 includes a customer information D 12 stored in a customer information storage means 42 described later and a corresponding customer 12 and other person information D 14 stored in another person information storage means 44.
  • the power category information J 16 indicating the category of the distribution information D 2 2, D 24 desired by the customer 12 or the other person 14 may be received from the corresponding other person 14.
  • the categories of information here include, for example, the type and genre of information that customers 12 and others 14 want, such as ordering goods or services, answering surveys, asking questions, complaints, or requesting detailed information. means. '
  • the information transmitting means 24 transmits the distribution information D 22 and D 24 to the mobile telephones 62 and 64 selected by the selecting means 22 when receiving the distribution information D 22 and D 24 via the receiving means 26.
  • Update registration information customer information D 12 and other person information D 14
  • the information transmitting means 24 based on the customer information D 12 of the corresponding customer 12 and other person information D 14 of the other person 14, and the category information J 16 received by the receiving means 26, Select distribution information D22 and D24 and transmit.
  • a storage device for temporarily storing information is not provided in a relay station (not shown) in the telephone line 50.
  • the information transmitting means 24 transmits the distribution information D 22 and D 24 to each of the portable telephones 62 and 64 intensively and directly through the telephone line 50. This is to improve security performance by distributing information without going through a storage device.
  • the selection means 22 selects the mobile phone to which the distribution information D 22 is to be transmitted, based on the customer layer information D 41 and the customer information D 12 to which the company 70 should transmit the desired distribution information. You.
  • the selection means 22 transmits the result of the selection to the information transmission means 24. Then, based on the customer information D 12, the information transmitting means 24 should transmit to the mobile phone 62 of the customer 12 selected by the selecting means 22 from the information D 10 provided by the company 70.
  • the distribution information D 22 is selected, and the selected distribution information D 22 is transmitted to the mobile phone 62.
  • the selection means 22 should transmit the distribution information D 24 based on the information D 41 of the customer group to which the company 70 should transmit the information desired to be distributed and the information D 14 of others.
  • the selection means 22 transmits the result of the selection to the information transmission means 24. Then, the information transmitting means 24, based on the other person information D 14, selects distribution information D 24 from the information D 10 provided by the company 70 to be transmitted to the cell phone 64 of the other person 14. Select and select the selected distribution The communication information D 24 is transmitted to the mobile phone 64. At the time of the selection, the information transmitting means 24 may further refer to the information D41 of the customer class to which the company 70 should transmit the desired distribution information.
  • the distribution information D22, D24 which is an example of the distribution information D22, D24 transmitted by the information transmitting means 24 to the mobile phones 62, 64, includes sports, books, CDs, music, travel, leisure. Includes free and paid information, such as business, business, or investment relationships.
  • the information transmitting means 24 transmits distribution information D 22 and D 24 based on the information D 10 to be transmitted to the customer provided by the company 70 and the customer information D 12 and other person information D 14.
  • the company 70 and the organization can make targeted information announcements and advertisements.
  • the information requiring a reply is information having only selection items, such as product information and service information. More specifically, it is used to distribute information that introduces a large number of products and services to customers 12 and other people 14 and to select any desired products and services from among them. Information.
  • the information that needs to be collected is information that is answered by the customer 12 or another person 14 including not only the selected items but also questions that can be arbitrarily described, for example, questionnaire information.
  • Information that does not require a reply or collection is, for example, company information, advertising information, or announcement information.
  • the information transmitting means 24 may transmit image or character data in addition to audio data to the mobile phones 62 and 64.
  • image data is not limited to still images, but also includes moving images.
  • the information transmitting means 24 can transmit the appropriate type of data among the voice, image, and character data as the distribution information D22, D24, and transmit the data content to the corresponding customer. I can appeal properly.
  • the information transmitting means 24 may transmit the distribution information D22, D24, such as merchandise information, to the mobile phones 62, 64 by electronic mail.
  • the distribution information D22 and D224 are reliably transmitted to the corresponding customers (customers 12 and others 14). be able to.
  • the automatic call device 20 is provided with the reception state and location of the mobile phone 62 of the customer 12 or the remaining capacity of the storage unit for storing the delivery information D22 of the mobile phone 62, or the information transmission means 24. Acquisition of permission information to obtain permission information J1 2 indicating whether or not the customer 12 is allowed to receive the distribution information D22, regardless of any time period for transmitting the information D22. Means 28 are provided.
  • the permission information acquisition means 28 may also be a reception state or location of the mobile phone 64 of another person 14, or the remaining capacity of a storage unit for storing distribution information D 24 of the mobile phone 64, or an information transmission means 2. 4 obtains permission information J 14 indicating whether or not another person 14 is allowed to receive the delivery information D 24, regardless of any time zone in which the delivery information D 24 is transmitted. .
  • the permission information obtaining means 28 inputs the obtained permission information J 12 and J 14 to the information transmitting means 24.
  • the information transmitting means 24 indicates the permission information J 12 on condition that the permission information J 12 obtained by the permission information obtaining means 34 indicates that the distribution information D 22 is permitted to be received.
  • the distribution information D 22 for the customer 12 is transmitted to the mobile phone 62 irrespective of the items corresponding to the conditions (one of the reception status, the location, the remaining capacity, and the time zone).
  • the information transmitting means 24 determines that the permission information J 14 indicates that the distribution information D 24 is permitted to be received.
  • the distribution information D 24 for the other person 14 is transmitted to the mobile phone 64 without being concerned with any of the corresponding items (same as above).
  • the information transmitting means 24 can determine whether the reception status, the remaining capacity, or the reception time has been obtained when the customer 12 or the other person 14 has obtained the consent at the time of registering the customer information D 12 or the other person information D 14.
  • the distribution information D 22 can be transmitted to the mobile phone 62 without involving the band. Companies 70 and organizations that provide information can promptly, actively, and actively distribute information while taking into account the timing of customers 12 and other people 14 that are recipients. In addition, the customer 12 as the recipient can receive the latest information immediately in a passive manner.
  • the auto call device 20 includes a reception state and a location of the mobile phones 62, 64, the distribution information of the mobile phone 62, the remaining capacity of the storage unit storing the D22, and the distribution information of the mobile phone 64.
  • a monitoring unit 29 is provided for monitoring the remaining capacity of the storage unit for storing D 24 or the time period during which the information transmitting unit 24 transmits the distribution information D 22 and D 24.
  • the monitoring means 29 uses the information D32 and D34 received by the receiving means 26 to transmit each mobile phone. Obtain and monitor the reception status, location, and remaining capacity of the talkers 62 and 64.
  • the monitoring means 29 inputs the monitoring result to the information transmitting means 24.
  • the information transmitting means 24 when the consent to receive the information without regard to the reception state, the remaining capacity, or the reception time zone has not been obtained from the customer 12 or another person 14, the customer 1 2 Distribution information D 2 2, D based on the results monitored by the monitoring means 29, so that no complaint is issued by the Send 2 4
  • FIG. 3 is a block diagram showing details of the database 40.
  • the database 40 is composed of customer layer information storage means 41 for storing information D 41 relating to a customer group to which the company 70 as a provider of information desires to transmit the information D 10 desired, and customer information D When new customer information D 1 2 is obtained and new customer information D 12 is obtained, it is stored in the customer information storage means 42 according to the new customer information D 12 And customer information update processing means 43 for updating the contents of the customer information D12.
  • the customer information update processing means 43 sends a command signal S 2 to the information transmission means 24, and confirms the update of the customer information D 12 to the customer 12. Is transmitted to the information transmitting means 24 as distribution information D 22.
  • the database 40 includes an other person information storage unit 44 that stores the other person information D 14 and, when new other person information D 14 is obtained, the other person information storage unit according to the new other person information D 14.
  • the information processing apparatus further includes another information update processing means 45 for updating the content of the other information D 14 stored in 44.
  • the other person information update processing means 45 sends a command signal S 4 to the information transmitting means 24, and updates the other person information D 14 to the customer 12 or Information to be confirmed by the other person 14 is transmitted to the information transmitting means 24 as distribution information D 22 or distribution information D 24.
  • the customer information storage means 42 and the other person information storage means 44 By linking the customer information storage means 42 and the other person information storage means 44, the customer information D12 and the other person information D14 stored respectively can be exchanged with each other.
  • Each update processing means 4 3, 45 uses the information D 32, D 34 received by the receiving means 26, for example, to answer from the customer 12 or another person 14 (ie, new customer information), For example, a customer 12 or another person 14 S, information related to a purchased or reserved product, or Customer information D 1 based on information related to the services provided or reserved, ie, the individual's detailed information, such as the history of various shopping, services received, and investment history of existing registrants Update the contents of 2 and others information D 14.
  • various personal information of the customer 12 usage history information of the system 10, information D 41 of the customer group desired by the marketing requester, and purchase of the product or provision of the service are received.
  • Personal information is stored centrally in the telemarketer's database 40. Therefore, the selection means 24 can select the stored information while processing it in various ways, and extract the owner of the mobile information terminal appropriate for the information desired by the company 70 and the customer group. it can.
  • each of the update processing means 43, 45 receives the customer information D12 and the other person information D32
  • Updating 14 allows database 40 to be up to date.
  • System 10 allows detailed analysis of registrant data.
  • the accuracy of the registered contents of the customer information D 12 and the other person information D 14 is improved.
  • the more the customer 12 and the other person 14 use the system 10 in the long term the more the system 10 can respond to the needs of the customer 12 and the other person 14 more accurately and at lower cost. Telemarketing can be done reliably.
  • the distribution information D22 to be transmitted to the mobile phone 62 is the company information, advertising, announcement information, product information, service information, and questionnaire information of various companies 70 and organizations that have received marketing requests. And the related information, the updated information of the customer information, and the related information of the customer 12, which are stored in the database 40. Therefore, the information transmission means 24 selects the customer information D 12 and the other person information D 14 while processing them variously when there are various requests from the customer 12 and the other person 14. And appropriate distribution information D 22 and D 24 can be selected (extracted) in response to the request of the other person 14.
  • the information transmission means 24 stores the history of the information related to the goods / services purchased or reserved by the customer 12 or the other person 14 (hereinafter referred to as the related information such as the product) by the customer 12 or the other person's 14 mobile phone. 6 2, 6 4 can be sent. As a result, the customer 12 and the other person 14 who have received the information can manage the assets using the system 10.
  • the system operator is to provide a wide variety of customer information D 1 2 and other person information D 14, new features derived from the combination of the attributes of customer 1 2 and other person 14 can be found (knowed). Detailed behavior patterns and consumption patterns (that is, usage history) can be grasped. Therefore, the information transmitting means 24 can use the grasped behavior pattern and consumption pattern information when transmitting information to the respective mobile phones 62, 64.
  • FIG. 4 is a diagram showing the correspondence between the customer information D 12 stored in the customer information storage means 42 and the other person information D 14 stored in the other person information storage means 44 and the attributes of personal information.
  • the attributes are, for example, phone number, e-mail address, name, gender, age, area of residence, current location, hobbies, preferences, income, savings, savings, investment amount, price range of the desired product, or purchase of similar products Refers to the classification of personal information such as cycles.
  • the telephone number of the customer 12 is at least the number of a portable mobile phone or a PHS telephone.
  • the telephone number of the other person 14 may be any of the landline, mobile, and PHS telephone numbers if information distribution to the other person 14 is not required, and the information distribution is required. If so, it is the same as for customer 1 and 2.
  • the customer information storage unit 42 and the other person information storage unit 44 store customer information D 1 and customer information D 1 for customers 12 and others 14 who wish to distribute in-product information and service provision information, respectively.
  • 2 and other person information D 1 4 ⁇ Store each of the above personal information in association with the attribute (for example, each classification code).
  • the attribute for example, each classification code.
  • phone numbers are for each type of phone (fixed, mobile, PHS) and area code
  • email addresses are for each provider
  • names are for the same person or name
  • gender is for men and women
  • age is for each age group.
  • each personal information is stored separately.
  • the selecting means 22 refers to the classification code, and determines the terminal owner who should distribute the distribution information D22, D24 that matches the customer group desired by the information provider, for example, 20 It can be extracted for each attribute, such as teenage men. Therefore, the information transmitting means 24 can appropriately distribute information suitable for men in their 20s, and conversely, does not distribute information on cosmetics for women to men in their 20s.
  • customers 12 and others 14 accept the information for a specified period (for example, one day, Information on the number of receptions per week or month (upper limit of reception times) and information on reception time (for example, specified reception time and reception time zone) (hereinafter collectively referred to as allowable information) are registered in database 40. can do.
  • the information transmitting means 24 does not transmit the distribution information D22 and D24 such as the product guide information except for the conditions indicated by the registered allowable information.
  • information can be transmitted within the scope of the terminal owner's consent, and it is possible to prevent the terminal owner, the customer 12 or the other person 14, from feeling uncomfortable.
  • FIG. 5 shows a method in which the customer information collecting means 3 2 collects the customer information D 12 and stores the customer information D 1 2 in the customer information storing means 42
  • the other person information collecting means 34 4 14 is a diagram showing an example of a method of collecting 14 and storing the other person information D 14 in another person information storage means 44, that is, a method of increasing the number of registered customers in the database 40.
  • an advertisement is first placed on a media such as a corporate 70 magazine (S10).
  • the customer information collecting means 32 is a customer who has responded to this advertisement, and personal information about the customer, such as the telephone number of the mobile phone 62, e-mail address, name, gender, age (year of birth) It collects information such as month and day, residence area (may be an address), current location, hobbies, preferences, income, savings and savings, and investment amount (S12).
  • the customer information collecting means 32 inquires of the corresponding customer whether or not to approve registering such information in the database 40 (S14). Then, the customer information collecting means 32 stores the personal information of the customer who has accepted the registration of the information in the database 40 as the customer information D 12 in the customer information storing means 42 (S 1 6).
  • the customer information collecting means 3 2 can store the personal information of the caller in the customer information storage means 42. Therefore, the customer information collecting means 3 2 can itself collect the customer information D 12.
  • the customer information collecting means 32 is used for the existing registration in which personal information is stored in the customer information storing means 42 as customer information D 12. Issue a prize advertisement to the customer (S20). The winner is determined from the registered customers who responded. Contact the relevant winner (S22). The means for collecting information about other people 34 is based on information from the winner who called the system 10 within a specified time (for example, within 24 hours) from the time of this contact, about friends and acquaintances who are related to the relevant winner. Personal information, such as the phone number, e-mail address, name, gender, age (or date of birth), location of residence (or address), current location, hobbies, preferences, income, savings, And information such as investment amount (S24).
  • the other person information collecting means 34 inquires of the corresponding customer whether to approve the registration of the other person's personal information in the database 40 (S26). Then, the stranger information collecting means 34 sets a friend or acquaintance who has agreed to register such information in the database 40 as an additional winner, and sets the personal information on the additional winner as stranger information D 14.
  • the other person information storage means 44 is stored. In the case where the second method is adopted, after the other person information D 14 is stored in the other person information storage means 44, it is preferable to give a prize or the like as a reward for registration to the winners and additional winners.
  • the customer information collecting means 32 When the company 70 owns the telemarketing system 10, as shown in Fig. 5 (C), the customer information collecting means 32 The customer's personal information is collected as customer information D 12 and stored in the customer information storage means 42.
  • the customer information update processing means 43 was collected by the customer information collection means 32 after the marketing was completed, with the consent of the company 70, and stored as customer information D 12 in the customer information storage means 42.
  • the personal information of the existing trading customer of the company 70 may be deleted from the customer information storage means 42.
  • the system 10 when increasing the number of registered customers in the database 40, the system 10 does not need to purchase information on registered customers from other companies (others), and also needs to purchase the information. Since the information of the registered customers is collected, the accuracy of the information of the registered customers is improved, and the telemarketing can be reliably performed at low cost.
  • customer information D12 and stranger information D14 are used for invariant information such as name, age, and gender, which are considered to be infrequently changed, as well as telephone numbers, telephone numbers such as mobile phones and PHS, Of the variable information that is likely to change frequently, such as e-mail address, residential area, hobbies, preferences, income, savings and deposits, investment amount, and travel location, few Since it includes one, a wide variety of customer information D 12 and other person information D 14 can be collected.
  • the selection means 22 receives the request of the information to be transmitted to the mobile phones 62 and 64 from the provider of the information such as the company 70 and the organization, and receives the information of the customer layer desired by the provider.
  • a mobile phone to which the information is to be transmitted is selected based on D41, the customer information D12 on the receiver side, and other person information D14.
  • the selection means 22 is based on the customer base desired by the company 70 and the organization that provides the information and the customer base derived from the analysis of the database 40 owned by the system 10 based on the characteristics of the information. By comparing the information, it is possible to select an appropriate customer group to which information should be delivered.
  • the information transmitting means 24 can accurately select the distribution information D22, D24.
  • the selecting means 22 and the information transmitting means 24 can perform the selection more accurately.
  • a request for distribution of various information such as a questionnaire survey is in the system 10.
  • the selection means 22 includes the customer layer information D 41 to which the company 70 wants to transmit the information D 10 stored in the customer layer information storage means 41 and the customer information storage means 4
  • the distribution information D 22 and D 24 based on the request contents are transmitted. Select the appropriate customer to do.
  • the selection means 22 examines whether the request content of the company 70 is appropriate for the customer 12 or the other person 14 who is a user of the system 10. Furthermore, making use of the mutual communication function between the system 10 and the mobile phones 62 and 64, the request contents of the company 70 do not aim to exchange information only once, and the customers 12 and others who are customers Judge whether the request is a request to build a long-term relationship with 14.
  • the selection means 22 stores these examination results in the customer layer information storage means 41 as customer layer information D 41, and determines the corresponding customers to whom the distribution information D 22, D 24 should be transmitted. Use as a reference when selecting.
  • the information transmitting means 24 transmits based on the customer information D 12 and the other person information D 14. Delivery information to be delivered to the mobile phone of the customer selected by the selection means 22 by the operator's individual explanation or auto call, and delivery certificate such as information in the product plan. Perform the adjustment.
  • FIG. 6 shows that the information transmission means 24 uses the personal information stored in the information storage means of the marketing system 10 a of another company as the customer information D 12 and the other person information D 14 of the system 10.
  • FIG. 7 is a diagram showing a method of using, that is, a method of collecting, sharing, or sharing customer information and other person information of the marketing system 10a.
  • the other marketing system 10a may be a telemarketing system or another marketing system, similarly to the present system 10.
  • the customer information collecting means 32 and the other person information collecting means 34 of the system 10 are based on the database (information storing means) of the marketing system 1'0a of another company. After purchasing the personal information stored in 40a and obtaining the consent of the individual concerned, this personal information is stored as customer information D12 and other person information D14 of the system 10 in each storage means 4. Store them in 2, 4 and 6.
  • the information transmission means 24 distributes the information to the customer 12 based on the customer information D 12 stored in the customer information storage means 42 and the other person information D 14 stored in the other person information storage means 44. Delivery information D 22 to be delivered and delivery information D 24 to be delivered to others 14 are selected and transmitted.
  • our company As shown in Fig. 6 (B), the company that manages the system 10 (referred to as our company) and another company may use the databases 40 and 40a that they have, respectively.
  • our information transmitting unit 2-4 is not limited to the database 4 0 house after the consent to the appropriate individuals registered in the database 4 0 a third-party, the data base 4 0 a of the third
  • the stored personal information is used as customer information D12 and other information D14, and distribution information D22 to be delivered to customer 12 and distribution information D24 to be delivered to others 14 are selected. Select and send.
  • the company that manages the system 10 this company and another company; one database 40 may be shared with each other.
  • the system 10 can purchase a personal information database from another company as necessary, or Sharing (collectively sharing and sharing is called integration) can also increase the number of registered customers.
  • Sharing collectively sharing and sharing is called integration
  • the database 40 which is important for marketing, can be expanded, and marketing can be performed in a wider range and with higher accuracy.
  • the owner information collecting means 32 and the other person information collecting means 34 are not limited to the five examples shown in FIGS. By collecting 14 and registering it in database 40, the number of registered customers in database 40 may be increased.
  • FIG. 7 is a first example of a flowchart of a program for operating the auto call device 20.
  • the first example is an example in which the information transmitting means 24 transmits distribution information D 22 to the mobile phone 62 of the customer 12 based on the customer information D 12.
  • the selection means 22 selects the information on the customer layer stored in the customer layer information storage means 41 of the database 40 and the customer. With reference to the customer information D 12 stored in the information storage means 42, the company 70 selects a specific customer 12 who wants to distribute the product information (S 102). This selection is based on the customer layer according to the product guidance information provided by the company 70 and the customer information D such as the age, gender, area of residence, hobbies, and preferences of the registered customers stored in the customer information storage means 42. 1 and 2.
  • the information transmitting means 24 correlates the mobile phone 62 of the customer 12 selected by the selecting means 22 and transmits the distribution information D 22 such as product guide information by voice, image or character data ( S104).
  • the receiving means 26 determines whether or not a response to the product guidance information transmitted in step S104 from the registered customer customer 12 requests more detailed product guidance information (S1). 0 6).
  • the information transmitting means 24 returns to step S 104 when there is no response from the customer 12 who received the distribution information D 22 for more detailed product guidance information.
  • the customer 12 replies for more detailed product guidance information (S106-NO)
  • this more detailed product guidance information is transmitted by voice, image, or character data (S106-YE). S, S 4).
  • the receiving means 26 determines whether or not the customer 12 has received a response requesting that the product guidance information transmitted in step S104 be transmitted again (S110). Then, the information transmitting means 24 returns to step S 104 when there is an answer requesting the transmission again (S 110-N ⁇ ), and when there is no answer requesting the transmission again, Send voice, image, or text data requesting one of the following items: “shoving,” “service,” and “registration data correction” (S110—YES, SI12).
  • the item “shopping” is information for confirming a shopping request.
  • the item of “service” is information for confirming a service request.
  • the item “registration data correction” is information for confirming the update of the customer information D12 and information for confirming the update of the other person information D14.
  • the receiving means 26 determines whether any of the items “shopping”, “service”, and “registration data correction” has been selected (S114). If any of these items is selected, the information transmitting means 24 transmits information corresponding to the selected item to the mobile phone 62 (S114-YES, S116) o
  • the customer 12 selects “shopping”, the customer 12 enters the password registered in the database 40 in advance by voice or text data, and then enters the name of the product to be purchased,
  • the purchase quantity, name, address, credit number, amount, and the like can be input by voice or text data on the portable telephone 62.
  • the purchase target product includes, for example, pay information such as music data.
  • the customer 12 can purchase the target product by paying with electronic money. “Shopping” includes payment of fees and reservation of tickets.
  • the customer 12 can input a questionnaire response, an application for a prize, search target information, and the like on the mobile phone 62 by voice or character data.
  • the customer 12 can receive the search result on the mobile phone 62.
  • the receiving means 26 After receiving the response to the information transmitted in step S116, that is, the above-mentioned response such as the name of the product to be purchased, the response to the questionnaire, and the response to the prize application, the receiving means 26 receives the response (S118) ), Returning to step S104, the information transmitting means 24 transmits the product guidance information again by voice, image or character data.
  • the customer information update processing means 43 registers (stores) in the customer information storage means 42 based on the response from the customer 12 received by the receiving means 26 in step S118, that is, new customer information.
  • the content of the customer information D12 is updated (S120). This updated customer information D 1 2 will be used the next time information is delivered to the registered customer.
  • the information transmitting means 24 transmits the history of the product-related information purchased by the customer 12 to the mobile phone 62 of the customer 12.
  • the product guide information is continuously transmitted in the form of voice, image, or character data.
  • the registered customer 1 2 can receive the information at any time by pressing the disconnect button of the mobile phone 6 2. Alternatively, the receiving state can be released.
  • customer 12 can use the Do Not Disturb feature to block incoming calls from other harmful sources.
  • the information transmitting means 24 is provided with an active auto call device 2 from the customer 12 before the request for distribution of the product guide information from the company 70 is issued to the system 10 (see S 102). In response to access (call) to 0, distribution information D 22 such as product guidance information may be transmitted to the customer 12.
  • the customer 12 sends the history of the purchased or reserved product name, the number of products, the price, the purchase (reservation) time, etc. to the mobile phone 62 periodically. You can register to. In this case, the information transmitting means 24 transmits the corresponding information to the mobile phone 62 of the registered customer.
  • the distribution of the product guidance information to the customer 12 is a business of the system 10, but this business may be a questionnaire survey or a sales.
  • the information transmitting means 24 distributes appropriate voice, image or character data to the mobile phone 62 of the customer 12.
  • the system 10 corresponds to Telemarketing can be reliably performed for customers 1 and 2 themselves.
  • telemarketing can be reliably performed regardless of the location of the corresponding customer 12 (even if the customer is traveling outside).
  • the information transmitting means 24 transmits the distribution information D 22 selected based on the customer information D 12 to the mobile phone 62 appropriately selected by the selecting means 22. Appropriate information can be sent to the owner of the mobile information terminal and information response can be improved, so telemarketing can be performed reliably. For example, the information transmitting means 24 does not send information on cosmetics for elderly women to men in their 20s. This transmission history is also stored in the customer information storage means 42 as customer information D 12, and is used at the time of subsequent transmission.
  • FIG. 8 is a second example of a flowchart of a program for operating the auto call device 20.
  • the second example is different from the first example in that the information transmitting means 24 transmits the distribution information D22 to the mobile phone 62 of the customer 12 based on the other person information D14.
  • the means for collecting information about other people 34 is based on information from the customer 12 and the person 14 itself, and is used to collect information about the other person 14 who is related to the customer 12 (for example, on a special day and its contents). (For example, the birthday of a certain family), and register (store) this other person information D 14 in the other person information storage means 44 (S 201).
  • the information transmitting means 24 sends information related to the contents of the special day (for example, information such as a birthday present) to the customer 12 before a predetermined period (for example, one month before) of the registered special day.
  • the data is transmitted to the mobile phone 62 (S204).
  • the system 10 performs the same processing as in the first example except that the information on the other person information D14 is targeted.
  • the other-person information collecting means 3 4 power Collects other-person information D 14 about the other person 14 such as family members and friends related to the customer 12 and registers it in the other-person information storage means 44. Therefore, the information transmitting means 24 selects distribution information D 22 to be transmitted to the customer 12 based on the other information D 14 collected by the other information collecting means 34, and the mobile phone of the customer 12 6 can be sent to 2. This allows customers 1 2 to, for example, It is possible to obtain concert ticket acquisition information of a musician preferred by the person 14). Therefore, the system operator can further expand customer information D12 and increase sales.
  • FIG. 9 is a third example of a flowchart of a program for operating the auto call device 20.
  • the third example is different from the second example in that the information transmitting means 24 transmits the distribution information D 24 to the mobile phone 64 of the other person 14 based on the other person information D 14.
  • the stranger information collection means 34 is based on information from the customer 12 and the stranger 14 itself, and the stranger information relating to the stranger 14 associated with the customer 12 is obtained.
  • D 14 for example, a special day and its contents, such as a family's birthday, etc.
  • the selection means 22 is a means for storing information on the customer layer stored in the customer layer information storage means 41 of the database 40 and another person information storage means.
  • the company 70 selects a specific other person 14 who wants to distribute the product guide information (S302).
  • the information transmission means 24 when the consent of the customer 12 is obtained, sends the distribution information D 2 4 relating to the other person information D 14 with the signature of the customer 12 2, for example, information of the product conforming to the taste of the other person 14.
  • the message is transmitted to the mobile phone 64 of another person 14 (S304).
  • the system 10 performs the same processing as the first example below. Hereinafter, the system 10 performs the same processing as that of the second example except that the other person 14 and the mobile phone 64 are targeted.
  • the information transmitting means 24 is based on the other person information D 14 collected by the other person information collecting means 34, and the distribution information to be transmitted to the other person 12 related to the customer 12.
  • D 24 can be selected and transmitted to the cell phone 64 of another person 14.
  • the other person 14 who is the owner of the mobile phone 64 for example, the father, registers the information of the father (an example of the other person information D 14) in the other person information storage means 44 with the daughter who is the customer 12. If you do, you can get the concert ticket information of the musician you are interested in with your daughter's signature.
  • this system operator can expand the target of marketing, and can carry out broad and accurate marketing. As a result, it is possible to further expand the information on others D14 and expand sales.
  • Customers 1 2 and others 1 4 can cancel this function at any time.
  • the service guidance information and product guidance information to be sent to others 14 The upper limit of the number and the time zone may be registered in the other person information storage means 44. In this case, the information transmitting means 24 does not transmit the service guide information or the product guide information except under the registered conditions. This will not cause any discomfort to others 14.
  • FIG. 10 is a fourth example of a flowchart of a program for operating the auto call device 20.
  • the fourth example is that the information transmitting means 24 transmits the distribution information D 22 relating to the activity schedule of the customer 12 to the mobile phone 62 of the customer 12 based on the activity schedule of the customer 12. This is different from the above examples.
  • the owner information collecting means 3 2 collects the action schedule of the customer 12 based on the information from the customer 12, includes this action schedule in the customer information D 12, and stores the customer information storage means 4 2 It is registered (stored) in (S401).
  • the information transmitting means 24 distributes information (for example, low-cost air ticket information, etc.) related to the scheduled action before a predetermined period indicated by the action schedule of the registered customer 12 (for example, one week before).
  • the data is transmitted to the corresponding mobile phone 62 of the customer 12 as D22 (S404).
  • the system 10 performs the same processing as the first example below.
  • the information transmitting means 24 is a communication to be transmitted to the customer 12 related to the action schedule based on the customer action plan collected by the owner information collecting means 32.
  • the information D22 can be selected and transmitted to the mobile phone 62 of the customer 12.
  • the customer 12 as the owner of the mobile phone 62 can manage the schedule with the auto call device 20.
  • FIG. 11 is a fifth example of the flowchart of the program for operating the auto call device 20.
  • the fifth example is that the information transmitting means 24 transmits distribution information D 24 on the activity schedule of the other person 14 to the mobile phone 64 of the other person 14 based on the activity schedule of the other person 14.
  • this is different from the fourth example.
  • the other person information collecting means 34 collects the action schedule of the other person 14 based on information from the customer 12 or the other person 14 itself, includes this action schedule in the other person information D 14, and stores the other person information storage means. It is registered (stored) in 4 (S501).
  • the information transmitting means 24 transmits the information related to the scheduled action to the mobile phone 6 of the other person 14 corresponding to the action schedule of the registered other person 14 as the distribution information D 24 before the predetermined period indicated by the scheduled action of the other person 14. Transmit to 4 (S502).
  • the information transmitting means 24 when the consent of the customer 12 is obtained, signifies the distribution information of the customer 12 Information D 24 is sent.
  • the system 10 performs the same processing as in the second example.
  • the information transmitting means 24 is based on the action schedule of the other person 14 collected by the other person information collecting means 34, and the distribution information to be transmitted to the other person 14 related to the action schedule.
  • D 24 can be selected and sent to the mobile phone 64 of another person 14.
  • the other person 14 who is the owner of the mobile phone 64 can manage the schedule using the auto call device 20.
  • the owner of mobile phone 64 look at customer 12 's signature and remember himself (customer 12). Can be.
  • This system operator can expand the target of marketing and can carry out broad and high-precision marketing.
  • the other person 14 who is the owner of the mobile phone 64 can cancel this function at any time.
  • FIG. 12 is a sixth example of the flowchart of the program for operating the auto call device 20.
  • the information transmission means 24 predicts the next activity schedule of the customer 12 based on the activity schedule of the customer 12 and distributes the information on the predicted activity schedule of the customer 12 to the distribution information D.
  • the second example is different from the fourth example in that the second example is transmitted to the mobile phone 62 of the customer 12.
  • the information transmission means 24 predicts the next action schedule of the customer 12 based on the action schedule of the customer 12 registered (stored) in the customer information storage means 42 (S603).
  • the customer information storage means 4 2 is based on information from the customer 12, and is based on the information of the customer 1 2. Stores birthday.
  • the customer information storage means 42 further registers that the customer 12 is looking for a cigar birthday present. In this case, the information transmitting means 24 predicts that the customer 12 will perform the same action on February 15 of the following year.
  • the information transmitting means 24 sets information related to the next action schedule, for example, ashtray product information, as distribution information D 22 before a predetermined period indicated by the predicted next action schedule of the customer 12.
  • the data is transmitted to the mobile phone 62 of the customer 12 (S604).
  • the system 10 performs the same processing as the first example below. Here, it is irrelevant whether the predetermined period of time is before or after the first scheduled action date registered by the customer 12. Further, the information transmitting means 24 may transmit information relating to the next action schedule even when the request is not made by the customer 12.
  • the information transmission means 24 determines, for example, after the scheduled date requested by the customer 12 (indicated by the registered action schedule), Even when not requested by the customer 12, information related to the predicted action plan can be transmitted to the customer 12. This allows marketers to further increase sales. Also, the customer 12 can be prevented from inadvertently forgetting the schedule. Customer 1 2 can cancel this function at any time.
  • FIG. 13 is a seventh example of the flowchart of the program for operating the auto call device 20.
  • the information transmission means 24 predicts the next action schedule of the other person 14 based on the action schedule of the other person 14 and distributes the information on the predicted action schedule of the other person 14 to the distribution information D.
  • the second example is different from the sixth example in that the second example is transmitted to the mobile phone 64 of another person 14.
  • the information transmission means 24 predicts the next action schedule of the other person 14 based on the action schedule of the other person 14 registered (stored) in the other person information storage means 4 (S703). For example, based on information from the customer 12 and the other person 14, a friend B (an example of the other person 14) who is associated with the customer 12 Go see the baseball all-star match. Is stored. In response to this, the customer information storage means 42 registers that the customer 12 wants to give the friend B the ticket. In this case, information transmission means 24 predicts that friend B will take the same action the following year.
  • the information transmitting means 24 transmits, for example, information of a hotel near the baseball field as the information related to the next action schedule before the predetermined period indicated by the predicted next action schedule of the other person 14, the distribution information D 2.
  • the message is transmitted to the mobile phone 64 of the friend B (the other person 14) corresponding to 4 (S 704).
  • the system 10 performs the same processing as the third example below.
  • the information transmitting means 24 also transmits information related to the next action schedule even when the information transmitting means 24 is not requested by the other person 14. Based on the action schedule in (4), send information related to the predicted action schedule to another person (14) even if the request is not requested by the other person (14) after the scheduled date indicated by the registered action schedule. Can You. This allows marketers to further increase sales. Also, the other person 14 can be prevented from inadvertently forgetting the schedule. Note that customers 12 and others 14 can cancel this function at any time.
  • FIG. 14 is an eighth example of the flowchart of the program for operating the auto call device 20.
  • the information transmitting means 24 transmits information on the activity schedule of the other person 14 to the mobile phone 62 of the customer 12 as distribution information D 22 based on the activity schedule of the other person 14. This is different from the fifth example.
  • the other person information collecting means 34 collects the action schedule of the other person 14 based on information from the customer 12 or the other person 14 itself, includes this action schedule in the other person information D 14, and stores the other person information storage means. It is registered (stored) in 4 (S801). For example, based on information from the customer 1 2 and the other person 14, the stranger information storage means 4 4 allows a friend B (an example of the other person 14) who is involved with the customer 1 2 to play professional baseball on July 15. The fact that we go to see the All-Star match is stored. In response to this, the customer information storage means 42 registers that the customer 12 wants to give the friend B the ticket.
  • the information transmitting means 24 transmits the information related to the activity schedule of the other person 14, for example, information such as a ticket present, to the corresponding customer 1 before the predetermined period indicated by the registered activity schedule of the other person 14.
  • the transmission is made to the second mobile phone 62 (S804).
  • the system 10 performs the same processing as the second example below.
  • FIG. 15 is a ninth example of the flowchart of the program for operating the auto call device 20.
  • the information transmission means 24 predicts the next action schedule of the other person 14 based on the action schedule of the other person 14 and distributes the information on the predicted action schedule of the other person 14 to the distribution information D. This is different from the seventh example in that the transmission to the mobile phone 62 of the customer 12 as 22 is performed.
  • the information transmitting means 2 determines the next action schedule of the other person 14 based on the action schedule of the other person 14 registered (stored) in the other person information storage means 44. Predict (S903).
  • the stranger information storage means 4 4 stores a friend B (an example of the stranger 14) who is associated with the customer 12 on July 15 based on information from the customer 12 and the stranger 14. Stores going to see the All-Star match.
  • the customer information storage means 4 2 indicates that the customer 1 2 wishes to give the friend B the ticket. register.
  • information transmission means 24 predicts that friend B will take the same action the following year.
  • the information transmitting means 24 transmits, for example, information such as a ticket present as information related to the next action schedule before the predetermined schedule indicated by the predicted next action schedule of the other person 14, the mobile phone message of the customer 12. It is transmitted to the tongue machine 62 (S904).
  • the system 10 performs the same processing as in the second example below.
  • the information transmitting means 24 includes, as the delivery information D 22 to be transmitted to the mobile phone 62 owned by the customer 12, for example, information for confirming a product guide information or a request for shopping. , Service provision information, information for confirming service requests, information for confirming requests to collect information of others, information for confirming requests to send information to others 14, information of others 14 At least one piece of information to update the information can be sent when requested or not requested by customer 12.
  • the information provider can send information immediately or positively and actively, that is, as a marketing method of the sales method, and the information receiving side remains interested in the passive attitude. You can get the latest information.
  • Customer 1 2 may cancel this function at any time.
  • the selecting means 22 Based on the customer information D 1 2 and the request, the optimal information to be transmitted to the mobile phone 6 2 owned by the customer 1 2 can be selected. Without asking any questions, based on the customer information D 1 2 stored in the customer information storage means 42 (including the history updated by the owner information update processing means 43), the optimum distribution information D 2 2 can be selected.
  • FIG. 16 is a block diagram showing details of the second embodiment of the auto call device 20.
  • the auto call device 20 according to the second embodiment includes, in addition to the respective means included in the auto call device 20 according to the first embodiment, first to third points for giving points based on predetermined criteria.
  • giving means 81, 82, 83 and first present executing means 84 for executing a present to another person 14 in accordance with the given points.
  • the auto call device 20 is also provided with the presenter executed by the first present executing means 84.
  • the return information obtaining means 86 that obtains the return information D50 relating to the return of this client, and the fact that the return information obtaining means 86 obtains the return information D50.
  • the other-person information D14 is deleted from the other-person information storage means 44, and the other-person information deletion means 88, and each of the point assigning means 81, 82, 83 Point deleting means 89 for deleting the points given by.
  • the auto call apparatus 20 may be provided with at least the first point providing means 81 among the points providing means 81, 82, 83, and is not necessarily required to have the second and third points. It is not necessary to provide the applying means 82 and 83.
  • the auto call device 20 only needs to include at least one of the stranger information deleting means 88 and the point deleting means 89.
  • the first point giving means 81 monitors whether or not the distribution information D 24 has been transmitted to the mobile phone 64 of another person 14 associated with the customer 12 based on the introduction information from the customer 12. I do. Then, when the distribution information D 24 is transmitted to the other person 14, a point is given.
  • the other person information collecting means 34 explicitly indicates that the customer 12 is the introducer of the other person 14.
  • other person information storage means 4 4 It is good to register to.
  • the owner information collecting means 3 2 explicitly states that when the customer 1 2 introduces another person 14 associated with the customer 12, the customer 1 2 is the introducer of the other person 14.
  • the customer information D 1 2 on the customer 1 2 information on whether or not the customer 1 2 accepts the transmission of the delivery information D 2 4 to the other person 1 4 is added to the customer information storage means 4 2 It is good to register to.
  • the first point assigning means 81 refers to the other person information D 14 stored in the other person information storage means 44 and clearly indicates that the customer 12 is the introducer. It is desirable to give a point provided that consent has been obtained to send D 24 to another person 14.
  • the third point awarding means 83 is used when the customer 12 purchases a predetermined thing (product or service) through the system 10, the purchase price of the predetermined thing, and the other person 1 introduced by the customer 12. Points are awarded according to at least one of the number of persons of No. 4 and the number of transmissions of the distribution information D 24 transmitted according to the introduction. With 3rd point
  • the giving means 8 3 refers to the customer information D 1 2 stored in the customer information storage means 4 2, specifies that the customer 1 2 is an introducer, and distributes the distribution information D 2 4 to another person 1 4 It is advisable to award points provided that consent has been obtained for sending to.
  • the second point giving means 82 gives a point when the points given by the first and third point giving means 81, 83 are each equal to or more than a predetermined point.
  • Each of the point assigning means 8 1, 8 2, 8 3 is, for example, when the registered customer 12 purchases a product or the like via the system 10 or another person 1 who is the owner of the mobile phone 64. 4 If you agree to send the information with a signature as an introducer in (you may have more than one), you can get points based on the amount of the product, etc., the number of people referred, and the number of transmissions of the distribution information D 24. Points are awarded, and points are awarded if a given point is accumulated.
  • each point giving means 81, 82, 83 may give points not only to the customer 12 but also to the introduced other person 14 as well. As a result, the other person 14 can increase the number of points given by being referred by a plurality of customers 12. By giving points to a large number of people in this way, the number of users of the system 10 can be increased.
  • the first present executing means 84 selects a prize according to the points given by each point giving means 81, 82, 83. At this time, the first present execution means 84 refers to the other person information D 14 stored in the other person information storage means 44, and the gender, age, hobbies, preferences, etc. of the present person 14 to be presented are referred to. Select a prize that matches. The selected prize will be sent to others 14 by courier or mail.
  • the first present execution means 84 may execute the present not only to the other person 14 but also to the customer 12.
  • the customer 1 2 introduces a non-existent person (a typical example of the other person 14 not related to the customer 1 2) as being another person 14 related to the customer 12 (hereinafter referred to as an illegal introduction). You can also increase the number of points given to you. In the case where such an illegal introduction is made, if the other person information D 14 is registered in the database 40 based on the introduction, the accuracy of the registered contents of the database 40 is reduced.
  • the return information obtaining means 86 obtains return information D50 on the return.
  • the other person information deleting means 88 receives the return information D 50 from the return information acquisition means 86, and obtains the other person information D 14 about the other person 14 from which the return information D 50 was obtained.
  • the point deletion means 89 obtains the points given to the other person 14 from which the return information D 50 was obtained, for each point.
  • the assigning means 81, 82, 83 to delete.
  • the point deletion means 8 9 will modify the number of points given based on the return of the present.
  • FIG. 17 is a block diagram showing details of the third embodiment of the auto call device 20.
  • the automatic call device 20 according to the third embodiment includes a second present executing unit 85 instead of the first present executing unit 8 included in the automatic call unit 20 according to the second embodiment, and a return information acquiring unit 8 6 Is provided with matching means 87.
  • the other person information collecting means 34 of the present embodiment includes, based on information from the customer 12, other person identifying information D 53 that can specify the location of the other person 14, and other than the other person identifying information D 53.
  • the personal information D 54 of the other person 14 is obtained, and these are collectively stored in the other person information storage means 44 as the other person information D 14.
  • the other person identification information D53 is, for example, at least one of a telephone number and an address, or an e-mail address.
  • the personal information D54 other than the other person specific information D53 is information that can represent individual characteristics such as hobbies, preferences, income, savings and savings, and investment amount.
  • the second present executing means 85 is presented to the other person 14 according to the points given by the point giving means 81, 82, 83 based on the other person identification information D53.
  • the second present executing means 85 like the first present executing means 84, is a prize according to the given points, and is based on the gender, age, hobby, taste, etc. of the other person 14 to be presented. Choose a suitable prize. In this case, the selected prize will be sent to another person 14 by home delivery or mail.
  • the second present execution means 85 may execute the discount at the time of purchasing the next predetermined one when the number of the given points exceeds a predetermined value. That is, the second present executing means 85 may function as discount executing means.
  • the other person 14 who is a real person but does not actually know the customer 1 2 is the other person 14 who is related to the customer 12.
  • Referrals hereafter referred to as irrelevant referrals
  • the customer 1 2 has only the other person identification information D 53 that can identify the location of the other person 14, or this other person identification information D 5 3 and the hobby, taste, income, savings, savings, and investment amount of the other person 14.
  • the “random” personal information D 54 and the like can be registered as the other person information D 14 in the other person information storage means 44. In this case, since the other person 14 registered by the customer 12 exists, if the prize is sent to the location indicated by the other person identification information D53, the prize will not be returned.
  • the automatic call device 20 of the second embodiment cannot recognize that such an unrelated introduction has been made, and cannot correct the registered contents of the database 40.
  • the customer 12 has consent to register in the database 40 information that can represent personal characteristics, such as hobbies, preferences, income, savings, savings, and investment amount, of the other person 14 associated with the customer 12. If so, they will be able to know exactly what information could represent this individual's characteristics, but would represent the individual's characteristics about the other person 14 who has no direct connection with the customer 12 It is difficult to know exactly what information to get. Then, for these pieces of information, the content registered by the customer 12 (personal information D 54) matches the content actually obtained from the other person 14 introduced by the customer 12 (personal information D 44) Possible “I” life is extremely low, and by comparing the two pieces of personal information D 44 and D 54, it is possible to know that customer 12 has provided an unrelated introduction.
  • personal characteristics such as hobbies, preferences, income, savings, savings, and investment amount
  • the matching means 87 analyzes the other person information D 14 to obtain the personal information D 44 about the other person 14, The acquired personal information D 44 of the other person 14 is compared with the personal information D 54 stored in the other person information storage means 44.
  • the other person information deleting means 88 will The other person information D 14 is deleted from the other person information storage means 44.
  • the stranger information deleting means 88 corrects the registered contents of the database 40 based on the collation result.
  • the accuracy of the registered contents of the database 40 is improved. Also, it does not cause trouble such as making a wrong call to another person 14 who is not related to the customer 12.
  • the point deleting means 8 9 The given points are deleted by each point giving means 8 1, 8 2, 8 3. That is, when an unrelated introduction is made, the point deleting means 89 corrects the number of points given based on the result of the above-mentioned comparison. As a result, it is possible to prevent the customer 1 2 from giving an unrelated introduction.
  • telemarketing is performed to a specific customer 12 or another person 14 by using a method based on an auto call, but the marketing system for a portable information terminal of the present invention is not limited to this.
  • telemarketing may be performed using a method based on individual explanations by the operator.
  • the telemarketer can be surely provided to the relevant customer. Ing can be performed. In addition, telemarketers can send information immediately and without hassle to family members other than themselves, and can conduct marketing on an individual basis. Furthermore, companies and organizations that are information providers can proactively and actively distribute information. Moreover, as long as the customer is within the communicable range of the portable information terminal, marketing can be performed irrespective of the location of the customer (even when the customer is traveling outside).

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Abstract

Système de télémarketing (10) par téléphone portable, dans lequel des informations sur un client qui demande à recevoir des informations sur des biens disponibles, telles que le numéro de téléphone, le sexe, l'âge, le domicile, les passe-temps et les goûts dudit client, sont mises en mémoire dans une base de données (40). Si une société (70) demande au système de transmettre les informations sur des biens disponibles à un type de clients spécifique ou de mener une enquête par questionnaire directement ou indirectement par l'intermédiaire d'un agent publicitaire (72), le système choisit des clients concernés dans la base de données (40) et donne par l'intermédiaire d'un opérateur des explications à un téléphone portable (62) possédé par chacun des clients sélectionnés, et distribue les informations sur les biens disponibles par appel automatique ou mène une enquête par questionnaire. La présente invention fournit donc un système de télémarketing par terminal d'informations portable permettant de mener activement et agressivement des opérations de télémarketing, ainsi qu'un procédé de télémarketing en vue de la vente adaptée à un client individuel spécifique.
PCT/JP2001/001519 2000-02-28 2001-02-28 Systeme de telemarketing par terminal d'informations portable WO2001063506A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001236003A AU2001236003A1 (en) 2000-02-28 2001-02-28 Telemarketing system for portable information terminal

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JP2000050757A JP2000201228A (ja) 2000-02-28 2000-02-28 携帯情報端末用テレマーケティングシステム
JP2000-50757 2000-02-28

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WO2001063506A1 true WO2001063506A1 (fr) 2001-08-30

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WO2019200767A1 (fr) * 2018-04-18 2019-10-24 平安科技（深圳）有限公司 Procédé et appareil d'attribution de tâches à des agents, dispositif informatique et support de stockage

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WO2010145341A1 (fr) * 2009-10-23 2010-12-23 中兴通讯股份有限公司 Système pour position d'opérateur, et procédé de mise en œuvre pour appeler les positions d'opérateur
WO2019200767A1 (fr) * 2018-04-18 2019-10-24 平安科技（深圳）有限公司 Procédé et appareil d'attribution de tâches à des agents, dispositif informatique et support de stockage

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