WO1998043158A1 - Two-way remote control with advertising display - Google Patents

Two-way remote control with advertising display Download PDF

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Publication number
WO1998043158A1
WO1998043158A1 PCT/US1998/005775 US9805775W WO9843158A1 WO 1998043158 A1 WO1998043158 A1 WO 1998043158A1 US 9805775 W US9805775 W US 9805775W WO 9843158 A1 WO9843158 A1 WO 9843158A1
Authority
WO
WIPO (PCT)
Prior art keywords
remote control
display
information
visual display
selected information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US1998/005775
Other languages
English (en)
French (fr)
Inventor
Paul Darbee
Brandt Thompson
Frank O'donnell
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Thomson-Brandt SA
Evolve Products Inc
Original Assignee
Thomson-Brandt SA
Evolve Products Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US08/999,716 external-priority patent/US6002450A/en
Application filed by Thomson-Brandt SA, Evolve Products Inc filed Critical Thomson-Brandt SA
Priority to EP98912002A priority Critical patent/EP0970418A1/en
Priority to AU65822/98A priority patent/AU733904B2/en
Priority to CA2284834A priority patent/CA2284834C/en
Priority to NZ337920A priority patent/NZ337920A/en
Priority to KR1019997008777A priority patent/KR20010005709A/ko
Priority to JP54591498A priority patent/JP4200242B2/ja
Publication of WO1998043158A1 publication Critical patent/WO1998043158A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G06F3/147—Digital output to display device ; Cooperation and interconnection of the display device with other functional units using display panels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only

Definitions

  • the present invention relates to an interactive two-way remote control having an advertising display on a visual display of the remote control and circuitry for maintaining the advertising display on the visual display when the remote control is in a quiescent state.
  • Hand held remote controls are normally battery operated devices capable of sending control commands wirelessly (using IR or RF) in one direction only, from the handset to the controlled device. Even when the handset is fitted with a display, the display typically is used only for enhancing the user interface on the remote control itself, for instance in displaying the status of the remote control or aiding in initial setup of the remote control.
  • the present invention is directed to a remote control with a display which is capable of wirelessly (via IR or RF) receiving information.
  • Receiving information for updating remote control codes is taught in the Darbee et al. U.S. Patent No. 4,959,810.
  • the present invention receives information for the purpose of advertising on the remote control.
  • the advantage is that, in contrast to a television, the display on the remote control can always be on, meaning that the remote control can act as a coffee-table billboard, touting pay-per-view events, products, services, coupon offers or any other advertising offers.
  • the advertising message on the remote control is an information payload, in the sense that an advertiser can be charged for time on the remote control's screen. It is important, therefore, that the entire display be available for the payload message as much of the time as possible.
  • the present invention uses a timer in the remote control to display the payload message within a certain interval after the user is finished using the remote control to control equipment.
  • One embodiment of the invention uses a motion detector to determine if the user has picked up the remote control, at which time a popup overlay of the payload message can indicate the current status of the remote control. Such time- and space- sharing of the remote control's screen maximizes the exposure of the advertising message to the user.
  • the remote control When the remote control is used in conjunction with interactive applications running on a television settop box, the TV itself, or a computer, it is often important that interactive advertising offers appearing during commercial program breaks not extend into the program proper. In this case, the display of the remote control can extend the time available to the user to respond to interactive offers by "trailing" the offer to the remote control's screen after the interactive ad has disappeared from the TV (or PC) screen and regular programming has resumed.
  • Many systems which a remote control can control are two-way themselves, meaning that information originating from the user can be read by or delivered to a "head end.” Such systems allow transactions by the user, such as responses to advertising offers, merely by pressing a button on the remote control. In conjunction with such two-way media, the advertising offers can appear on the same remote control that generates a user response, thus bypassing the TV or PC as a display device.
  • a "bypass" system can be provided for return signals to a central computer.
  • a low-cost radio transmitter in the remote control can send data to an autodialer modem connected to the user's phone line.
  • User responses to advertising offers can then be sent by phone to a central computer.
  • Cable, satellite, or broadcast TV are the normal means for transporting information to the remote control, using receiving circuitry in the settop box or the TV itself, along with an IR or RF wireless link to the remote control.
  • bypass of the cable, satellite, or broadcast TV downstream link to the remote control is also possible, using a paging network, FM SCA data on a radio station, a modem with a wireless link to the remote control, or a wireless link to a computer which is in turn connected to a remote network.
  • the fact that the display on the remote control can always be active and readable, whether or not the TV or PC are turned on, is an important extension of the exposure of the user to advertising offers.
  • images can be compressed before being sent to the remote control.
  • Either the bitmapped images can be compressed using any one of several well-known compression algorithms, such as JPEG, or drawing commands can be sent to a GDI (graphics device interface) running in the remote control.
  • JPEG Joint Photographic Experts Group
  • drawing commands can be sent to a GDI (graphics device interface) running in the remote control.
  • the remote control can display animated graphics, run interactive sessions with the user, or upgrade its own software to enhance its usefulness.
  • a remote control including a visual display, first wireless circuitry for receiving from a host device data including selected information to be displayed, second wireless circuitry for sending information, control circuitry and software for controlling operation of the remote control, and the software including a timeout routine and a display default routine for returning to the display the display of selected information received by the first wireless circuitry.
  • FIG. 1 is a top plan view of a remote control constructed according to the teachings of the present invention and having a visual display for displaying an advertisement.
  • FIG. 2 is a block schematic diagram of the electrical circuitry for the remote control shown in FIG. 1.
  • FIGS. 3A-3D are a more detailed electrical schematic circuit diagram of the electrical circuitry shown in FIG. 2.
  • FIG. 4 is a block schematic diagram of the keyboard circuit employed in the remote control shown in FIG. 1.
  • FIG. 5 is a flow chart of the basic operating subroutines of the remote control shown in FIG. 1 and shows a default procedure from each subroutine, namely a five minute timeout back to the display of an advertisement on the visual display of the remote control.
  • FIG. 6 is a flow chart of the "SHIFT” subroutine shown in FIG. 5.
  • FIG. 7 is a flow chart of the "MODE” subroutine C shown in FIG. 5.
  • FIG. 8 is a flow chart of the "LOW BATTERY" subroutine shown in FIG. 5.
  • a remote control 10 constructed according to the teachings of the present invention which includes, on a top panel 12 thereof an LCD visual display 14, and a keyboard 15 including a volume Up and Down button 16, a channel Up and Down button 18, a
  • the remote control 10 includes electrical circuitry 26 comprising a microcontroller or microprocessor 28 supplied by a power supply 30 and supervisory circuits 31 including batteries 32 which is also connected to an I R transmitting circuit 34 and receiving circuit 35.
  • EEPROM 36 Also connected to the microprocessor 28 is an EEPROM 36 and a keyboard circuit 38.
  • a ROM/RAM circuit 40 is coupled to a bus 42 that is connected to the microprocessor 28 and to an LCD driver circuit 44.
  • a motion detect circuit 46 can also be connected to the microprocessor 28.
  • an RF transceiver 48 is provided coupled to the microprocessor 28 and in some embodiments a sound or speech synthesizing chip 50 is provided connected to a speaker 51 and to the microprocessor 28
  • a smart card or credit card reader 52 can be included in the remote control 10, if desired.
  • a vibrating mechanism 55 can be provided to produce tactile sensations from the remote control 10 to the user.
  • the supervisory circuits 31 include a reset circuit 53 and a power decoupling circuit 54.
  • the electrical circuitry 26 further includes an oscillator 56 coupled to the microprocessor 28 and an RS 232 serial port 58.
  • a remote control such as the remote control 10
  • conventional operations are typically performed with the remote control 10.
  • the software protocol stored in the ROM/RAM 40 of the remote control 10 is illustrated in FIG. 5. where the visual display 14 is defined as a Graphical Home Screen.
  • the remote control 10 is programmed so that an advertisement is displayed on this screen when the remote control 10 is not being used or is otherwise in a quiescent state.
  • the program sets a shift flag. After the next key press, if the shift flag is set, the subroutine goes to the routine shown in FIG. 6 and sends the function associated with the shifted key, as shown. If the SHIFT key is held for five seconds, or depressed a second time, the remote control 10 will go to a setup menu, such as setup menu of the type which is known in the field of control systems for television sets via remote controls. If not, the program goes to the MODE decision diamond in FIG. 5, as shown.
  • the remote control program goes to a cable box menu or a television menu or a VCR menu or auxiliary device menu and can be cycled through these menus upon depression of the MODE key, Up or Down, + -, as indicated. Then, as shown in FIG. 5, if the batteries are low, a subroutine will go through a "low battery sequence" which "pops up” a low battery message for three seconds while the key press is being processed.
  • the remote control 10 can be constructed, arranged and programmed to have or provide a number of features.
  • the software can maintain a display of selected information on the visual display even when the remote control 10 is in a quiescent state or turned off.
  • the host device with which the remote control 10 communicates can be a cable decoder box, a satellite decoder box, a telephone company decoder box, a television set or a computer.
  • the wireless RF transmitting and receiving circuitry 48 can be constructed and arranged to receive RF data from a long range transmitting device such as a paging network, a FM/SCA, a cellular phone, digital communication systems such as PCS, PDM, CDM or other RF transmitting device.
  • a long range transmitting device such as a paging network, a FM/SCA, a cellular phone, digital communication systems such as PCS, PDM, CDM or other RF transmitting device.
  • the remote control 10 can be constructed and arranged to exchange information with a modem and the intelligence for operating the modem can be in the remote control 10. See U.S. Patent No. 5,537,463 to Escobosa and Darbee.
  • the memory, RAM/ROM 40, of the remote control 10 can include a buffer memory capable of storing information for being displayed under command from a realtime clock in the remote control 10 and the remote control 10 can include software and or hardware for querying the host device for date/time information.
  • the visual display 14 can be bistable, thereby requiring no refresh buffer and requiring no power to maintain an image on the visual display 14.
  • the information received from the host device can be in compressed form , can be in the form of drawing commands, such that the software includes instructions for executing the drawing commands by drawing an image on the visual display 14 and/or can be a subset of an electronic program guide for display on the visual display 14 of the remote control 10.
  • the software for detecting a low-battery condition can include instructions for displaying an advertisement to replace the batteries with a specific brand of battery. If desired, back-lighting can be provide for illuminating the visual display 14 or the keys on the keyboard 15. See U.S. Patent No. 5,568,367 to Park.
  • the remote control 10 can include circuitry 50, 51 for producing sound.
  • the remote control 10 can include a reader 52 and associated circuitry for reading the magnetic stripe on a credit card or for reading or interfacing with a smart card containing a computer chip. See U.S. Patent No.5,603,078 to Henderson et al. or U.S Patent No. 5,532,689 to Bueno.
  • the motion detect circuit 46 can be used to place the remote control 10 in a given state when it is picked up by a user.
  • the operating software for the remote control 10 can be programmed to cycle a buffer memory in the ROM/RAM 40 to display on the visual display 14 multiple categories of information.
  • the IR receiving circuit 34 can be constructed to receive light signals from a TV screen (VEIL technology) or other form of flashing from the TV screen using visible light (TIMEX technology).
  • the remote control 10 can including pointing device circuitry for moving a cursor on the visual display 14 or a host display. See U.S.S.N. 08/605,546 for: SYSTEM FOR PROVIDING WIRELESS POINTER CONTROL.
  • the visual display 14 can include a touch-sensitive display screen or touch sensitive pads/keys on the back of the hand held remote control 10 beneath the visual display 14. See Goldstein U.S. Patent No. 5,410,326.
  • An important feature of the remote control 10 disclosed herein is its ability to keep an advertisement on the display 10 and in front of a user.
  • An ancillary feature is the ability of the remote control 10 not only to display the advertisement, but also to have an input, such as certain keys on the keyboard for enabling a user to respond to a displayed advertising offer via the wireless, IR or Rf communications link using the certain keys.
  • the received, and perhaps displayed, information can comprise: advertising formatted the same way as a banner on a page on the world wide web; a "trailer" from an advertisement appearing on a host device, thus giving the user more time to respond to an offer in the advertisement; games which can be played on the remote control 10; codes for upgrading the remote control 10; instructions for setting up the remote control 10; names of manufacturers electronic equipment to be controlled by the remote control 10 instead of model numbers or arbitrary code numbers; instructions for setting up the remote control 10 with the ability to display key labels indicating which function the remote control 10 is controlling when the user presses a key on the keyboard 15 of the remote control 10; a user guide and/or context- sensitive help for display on the visual display 14 of the remote control 10; and, executable code to be run on the remote control 10.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • General Engineering & Computer Science (AREA)
  • Selective Calling Equipment (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
PCT/US1998/005775 1997-03-24 1998-03-23 Two-way remote control with advertising display Ceased WO1998043158A1 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
EP98912002A EP0970418A1 (en) 1997-03-24 1998-03-23 Two-way remote control with advertising display
AU65822/98A AU733904B2 (en) 1997-03-24 1998-03-23 Two-way remote control with advertising display
CA2284834A CA2284834C (en) 1997-03-24 1998-03-23 Two-way remote control with advertising display
NZ337920A NZ337920A (en) 1997-03-24 1998-03-23 Two-way wireless remote control including advertising display
KR1019997008777A KR20010005709A (ko) 1997-03-24 1998-03-23 광고 디스플레이를 갖는 양방향 원격제어장치
JP54591498A JP4200242B2 (ja) 1997-03-24 1998-03-23 広告表示をする双方向リモコン

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US82350797A 1997-03-24 1997-03-24
US08/999,716 US6002450A (en) 1997-03-24 1997-10-06 Two-way remote control with advertising display
US08/823,507 1997-10-06
US08/999,716 1997-10-06

Publications (1)

Publication Number Publication Date
WO1998043158A1 true WO1998043158A1 (en) 1998-10-01

Family

ID=27124740

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1998/005775 Ceased WO1998043158A1 (en) 1997-03-24 1998-03-23 Two-way remote control with advertising display

Country Status (8)

Country Link
US (1) US6278499B1 (enExample)
EP (1) EP0970418A1 (enExample)
JP (1) JP4200242B2 (enExample)
CN (1) CN1118746C (enExample)
AU (1) AU733904B2 (enExample)
CA (1) CA2284834C (enExample)
NZ (1) NZ337920A (enExample)
WO (1) WO1998043158A1 (enExample)

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