AU2000276486A1 - Advertising system using radio communication between advertiser and consumer - Google Patents

Advertising system using radio communication between advertiser and consumer

Info

Publication number
AU2000276486A1
AU2000276486A1 AU2000276486A AU7648600A AU2000276486A1 AU 2000276486 A1 AU2000276486 A1 AU 2000276486A1 AU 2000276486 A AU2000276486 A AU 2000276486A AU 7648600 A AU7648600 A AU 7648600A AU 2000276486 A1 AU2000276486 A1 AU 2000276486A1
Authority
AU
Australia
Prior art keywords
advertiser
advertisement
consumer
user
radio communication
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2000276486A
Inventor
Peter Reginald Lewis
Peggy Justina Antoinette Wolters
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Telefonaktiebolaget LM Ericsson AB
Original Assignee
Telefonaktiebolaget LM Ericsson AB
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telefonaktiebolaget LM Ericsson AB filed Critical Telefonaktiebolaget LM Ericsson AB
Publication of AU2000276486A1 publication Critical patent/AU2000276486A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Advertisement system and method of advertising by using one or more advertiser devices, which each corresponds to an advertisement which is perceptible by a user of a consumer device. The advertiser device and the consumer device are equipped with a nearby radio control device, such as based on Bluetooth technology, and a controller connected thereto. Upon coming into each others range the radio devices establish a communication path through which a user of the consumer device is enabled to fetch an advertisement identification and additional information related to the advertisement. The user may communicate with the advertiser device to leave personal information, such as an address, to be contacted later by the advertiser. He may also fetch data, such as an URL, by which he can contact the advertiser later.
AU2000276486A 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer Abandoned AU2000276486A1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/EP2000/008357 WO2002017285A1 (en) 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer

Publications (1)

Publication Number Publication Date
AU2000276486A1 true AU2000276486A1 (en) 2002-03-04

Family

ID=8164076

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2000276486A Abandoned AU2000276486A1 (en) 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer

Country Status (6)

Country Link
US (1) US7328004B1 (en)
EP (1) EP1312066B1 (en)
AT (1) ATE268932T1 (en)
AU (1) AU2000276486A1 (en)
DE (1) DE60011480T2 (en)
WO (1) WO2002017285A1 (en)

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US9232406B2 (en) 2002-03-14 2016-01-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
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USRE49644E1 (en) 2002-03-14 2023-09-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
US7474874B2 (en) 2002-06-28 2009-01-06 Nokia Corporation Local browsing
NO316485B1 (en) * 2002-09-04 2004-01-26 Gunnar Myhr An intelligent and time-varying "out of home" information or marketing system
FR2846119A1 (en) * 2002-10-22 2004-04-23 France Telecom Dynamic management of communication with potential client responding to advertising, uses control at site of advertising display to allow potential client to register interest and returns message to display site to confirm receipt
TW200604881A (en) * 2004-07-28 2006-02-01 Ind Tech Res Inst Electronic coupon transaction system and method
US8452236B2 (en) 2005-03-01 2013-05-28 Nokia Corporation Electronic device and a method for transfer of data
ITTO20050901A1 (en) * 2005-12-23 2007-06-24 Giorgio Rivetti SYSTEM FOR THE TRANSMISSION AND MANAGEMENT OF MULTIMEDIA CONTENT IN INTERACTIVE MODE
DE102006006734A1 (en) * 2006-02-13 2007-08-16 Blue Cell Networks Gmbh Procedure for exchanging information
US20080275776A1 (en) * 2007-05-03 2008-11-06 Sony Corporation Provision of wireless offers to ce device using non-telephony wireless transmission
WO2009057146A2 (en) * 2007-11-04 2009-05-07 Rajendra Kumar Khare System and method for implementing personalized interaction
US20100087211A1 (en) * 2008-10-02 2010-04-08 Daniel Hurd Proximity marketing server apparatus
US20130030918A1 (en) * 2009-12-30 2013-01-31 France Telecom System and Method for Providing Indications of Participating Advertisers to a Portable User Device
WO2012130200A2 (en) 2011-03-29 2012-10-04 Missing Juergen System and method for the interactive influencing of advertising media and informational media
DE102011119993A1 (en) 2011-03-29 2013-02-28 Uwe Herold System for interactive influencing of advertising media and information media, associates non-commercial information with commercial information so as to playback non-commercial information and commercial information together
TW201305915A (en) * 2011-07-19 2013-02-01 Dau-Ning Guo Operation method of mobile information transmission system
DE102011082403A1 (en) * 2011-09-09 2013-03-14 Robert Bosch Gmbh Device and method for operating a display device arranged on a road
US9137679B2 (en) * 2011-09-18 2015-09-15 Loyalblocks Ltd Methods circuits systems and associated computer executable code for localizing and messaging a wireless communication device
DE102012005557A1 (en) 2012-03-21 2013-09-26 Tino Richter Method for provision and usage of communication network for advertisement of e.g. logos on motor car, involves forming data memories such that data memories ensure mobile radio-technical transmission and storage of data of interested users
US10956942B2 (en) 2017-12-12 2021-03-23 International Business Machines Corporation Synchronization of play of targeted media content with time slots in radio broadcast signal

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US5802281A (en) * 1994-09-07 1998-09-01 Rsi Systems, Inc. Peripheral audio/video communication system that interfaces with a host computer and determines format of coded audio/video signals
US6107937A (en) * 1995-01-31 2000-08-22 Canon Kabushiki Kaisha Remote control system and method
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US6359636B1 (en) * 1995-07-17 2002-03-19 Gateway, Inc. Graphical user interface for control of a home entertainment system
US5959623A (en) * 1995-12-08 1999-09-28 Sun Microsystems, Inc. System and method for displaying user selected set of advertisements
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US6950646B2 (en) * 2001-04-27 2005-09-27 Hewlett-Packard Development Company, L.P. Information acquisition decision making by devices in a wireless network
US6748462B2 (en) * 2001-12-20 2004-06-08 Koninklijke Philips Electronics N.V. Activity-based remote control device

Also Published As

Publication number Publication date
EP1312066A1 (en) 2003-05-21
DE60011480D1 (en) 2004-07-15
ATE268932T1 (en) 2004-06-15
US7328004B1 (en) 2008-02-05
WO2002017285A1 (en) 2002-02-28
DE60011480T2 (en) 2005-07-07
EP1312066B1 (en) 2004-06-09

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