JP4200242B2 - Bidirectional remote control for displaying advertisements - Google Patents

Bidirectional remote control for displaying advertisements Download PDF

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JP4200242B2
JP4200242B2 JP54591498A JP54591498A JP4200242B2 JP 4200242 B2 JP4200242 B2 JP 4200242B2 JP 54591498 A JP54591498 A JP 54591498A JP 54591498 A JP54591498 A JP 54591498A JP 4200242 B2 JP4200242 B2 JP 4200242B2
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remote control
broadcast program
display
portable device
remote controller
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JP2001524283A (en
JP2001524283A5 (en
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ポール ダービー
ブランド トンプソン
フランク オードネル
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ティブイ コンパス，インク．
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G06F3/147—Digital output to display device ; Cooperation and interconnection of the display device with other functional units using display panels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Selective Calling Equipment (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Description

発明の背景
１．発明の分野
本願発明は、そのディスプレー部に広告表示をさせ、非使用状態のときに広告を表示状態に維持する回路を備えた相互作用双方向（interactive two・way）リモートコントロール（以降“リモコン”）に関する。
２．米国特許法に基づいて開示された情報を含む関連技術の説明
手持ちリモコンは通常は電池で作動し、電波（ＩＲ電波あるいはＲＦ電波）で単方向にのみ、ハンドセットからコントロール対象装置にコントロールコマンドを送るものである。たとえハンドセットがディスプレー部を備えていようとも、そのディスプレー部はリモコンのユーザインターフェースを補助する目的でのみ利用される。例えば、リモコンの作動状態や、リモコンの当初設定を補助する目的でのみ利用されている。
今日まで情報を遠隔表示するための多種多様なシステムが提案されてきた。例えば、スーパーの商品棚に表示する値段や、テレビのスクリーン上の表示がこれら該当する。また、キーバックライティング装置（key back・lighting）、クレジットカード及びスマートカードリーダ装置（credit card and smart card reader）、内蔵モデム、あるいはモデムとの交信を行うアダプター等々のリモコン装置が提案されてきた。このようなリモコン装置及び遠隔表示システムのいくつかは以下の米国特許他に開示されている。
米国特許番号 特許権者
4,888,709 レベス他
4,959,810 ダービー
4,962,466 レベス他
5,204,768 チャキリス他
5,249,044 ボン コホルン
5,285,278 ホルマン
5,287,181 ホルマン
5,355,480 スミス他
5,396,546 レミラード
5,404,393 レミラード
5,410,326 ゴールドステイン
5,416,535 サトウ他
5,450,079 ダナウェー
5,445,570 クック他
5.461,667 レミラード
5,497,185 デゥフレスネ他
5,502,504 マーシャル他
5,504,475 ホウドウ他
5,532,689 ブエノ
5,537,107 ファーナード
5,537,463 エスコボサ他
5,539,393 バーフォッド
5,552,837 マンコビッツ
5,566,353 チョー他
5,568,367 パーク
5,603,078 ヘンダーソン他
5,576,768 ゴミカワ
5,604,923 ウィルカス
ＰＣＴ特許公開 出願人
WO 93/12612 ユーエン他
WO 93/19427 シンガー他
WO 94/15417 ミニメトリックス・リミテド
WO 95/32583 ＴＶガイド・オン・スクリーン
WO 95/01056 アップルコンピュータ・インク
WO 95/01057 アップルコンピュータ・インク
WO 95/01058 アップルコンピュータ・インク
WO 95/01059 アップルコンピュータ・インク
発明の概要
本願発明はＩＲ電波あるいはＲＦ電波を介して無線で情報を受け取ることができるディスプレー部を備えたリモコンに関する。リモコンコードを更新するために情報を受け取ることはダービー他の米国特許第４，９５９，８１０号に教示されている。本願発明はリモコン上での宣伝のために情報を受け取るものである。この利点は、テレビとは異なって、リモコンのディスプレー部を常に作動状態にしておくことができることである。この特徴によってリモコンが、例えば、喫茶店等のテーブルに設置される広告/掲示板として利用され、イベント、製品、サービス、クーポン券の販促その他の宣伝に活用できる。
このようなリモコン上の広告を有料で広告主に提供することができる。１例として広告主にリモコンスクリーン上の宣伝時間に応じて料金をチャージすることができよう。従って、ディスプレーの活用時間が可能な限り長いことが重要である。本願発明は、例えばリモコンにタイマーを内蔵させておき、ユーザがリモコン本来のコントロール用にリモコンを使用した後に所定の時間をおいて有料メッセージを表示させることができる。
本願発明の１実施例では、内蔵したモーション検出器を利用してユーザがリモコンをピックアップしたことを検知させ、有料メッセージのポップアップ表示（popup overlay）がリモコンの作動状況を表示することができる。このようなリモコンスクリーンの時間とスペースのシェア機構で広告メッセージが最大限度に有効利用される。
このリモコンがテレビセットトップボックス（television settop box）、ＴＶ自体、あるいはコンピュータで作動する相互作用状態で使用されるとき、プログラムの休憩時間に現れる相互作用式広告をプログラム領域に侵入させないことが重要である。この場合、リモコンの表示は、相互作用式広告がＴＶ（ＰＣ）スクリーンから消え、レギュラープログラムが再開された後にリモコンスクリーンにその広告を“引出させる（trail）”ことでユーザが興味を引かれた広告に対応できるようにユーザ利用時間を延長させることができる。
リモコンがコントロールすることができる多くのシステムは双方向である。すなわち、ユーザからの情報は“ヘッドエンド”によって判読され、あるいはヘッドエンドに送られる。このようなシステムはユーザによる取引操作を可能にしており、例えば、特定の広告に対してリモコンのボタンを押すだけで反応操作させることができる。このような双方向メディアにおいては、広告はユーザレスポンスを発生させるリモコンそのものに現すことができ、この場合には表示装置としてのＴＶまたはＰＣを仲介しない。
リモコンに広告するための搬送媒体が双方向ではない場合には、セントラルコンピュータへのリターンシグナルのために“バイパス”システムを提供できる。例えば、リモコン内の低コスト電波トランスミッター（low・cost radio transmitter）がユーザ電話回線に接続された自動ダイヤル装置モデムにデータを送ることができる。そうすれば広告に対するユーザレスポンスは電話によってセントラルコンピュータに送られることができる。
ケーブル、衛星あるいは放送用ＴＶは、リモコンとのＩＲまたはＲＦ無線リンクと共にセットトップボックスあるいはＴＶ自体の受信回路を使用してリモコンに情報を送る通常手段である。しかし、ページングネットワーク（paging network）、ラジオ局のＦＭ ＳＣＡデータ、リモコンへの無線リンクを備えたモデム、あるいは、リモコンネットワークに接続されているコンピュータへの無線リンクを使用してのリモコンへのケーブル、衛星あるいは放送用ＴＶダウンストリームリンク（downstream link）のバイパスも可能である。
ＴＶやＰＣが作動状態であろうと非作動状態であろうと、リモコンのディスプレー部が常に作動状態で判読可能であることは、ユーザを広告に対して最大限にアクセスさせておくのに重要である。
送信装置とリモコンとの間の無線リンクで通常に利用が可能な狭バンド幅に対処するため、リモコンに送られる前に画像をコンプレスすることができる。ビットマップ画像（bitmapped image）をＪＰＥＧのごときいくつかの知られたコンプレッションアルゴリズムの１つでコンプレス処理するか、画像コマンドをリモコンで利用されているＧＤＩ（graphics device interface）に送ることができる。
リモコンに実行可能なコード及び静止画像を受信させることで、リモコンは動画グラフィックスを表示し、ユーザとの相互作用的セッションを作動させ、あるいは利用度を向上させるために自身のソフトをアップグレードすることができる。
従って、本願発明によれば、視覚ディスプレ部、表示すべく選択された情報を含んだデータをホスト装置から受信する第１無線回路、情報を送るための第２無線回路、リモコンの操作をコントロールするためのコントロール回路とソフトウェア、及び第１無線回路によって受信された選択情報の表示をディスプレ部にリターンするためのタイムアウトルーチン（timeout routine）と表示不履行ルーチン（display default routine）を含んだソフトウェアを備えたリモコンが提供される。
【図面の簡単な説明】
図１は本願発明に従って製造され、広告を表示するディスプレー部を備えたリモコンの平面図である。
図２は図１のリモコンの電気回路のブロック図である。
図３Ａ・図３Ｄは図２の電気回路のさらに詳細な回路図である。
図４は図１のリモコンに採用されたキーボード回路のブロック図である。
図５は図１のリモコンのベーシックオペレーションサブルーチン（subroutine）のフローチャートであり、各サブルーチンからの不履行手順（default procedure）、すなわち、リモコンのディスプレー部上の広告の表示へ戻る５分タイムアウト機構（five minute timeout）を示している。
図６は図５の“ＳＨＩＦＴ”サブルーチンのフローチャートである。
図７は図５の“ＭＯＤＥ”サブルーチンＣのフローチャートである。
図８は図５の“ＬＯＷ ＢＡＴＴＥＲＹ”サブルーチンのフローチャートである。
好適実施例の説明
図１には本願発明に従ったリモコン１０が図示されている。このリモコン１０はパネル部１２にＬＣＤディスプレー部１４と、ボリュームアップ/ダウンボタン１６、チャンネルアップ/ダウンボタン１８、モードボタン２０及びシフトボタン２２その他を含んだキーボード１５を含んでいる。
図２に示すリモコン１０は電源３０によって電気供給されるマイクロコントローラあるいはマイクロプロセッサー２を含んだ電気回路２６と、ＩＲトランスミッター回路３４と受信回路３５に接続された電池３２を含んだ監視回路（supervisory circuit）３１を含んでいる。
マイクロプロセッサー２８にはＥＥＰＲＯＭ３６とキーボード回路３８も接続されている。
ＲＯＭ/ＲＡＭ回路４０はマイクロプロセッサー２８とＬＣＤドライバー回路４４に接続されたバス（bus）４２にカップリングされている。
望むなら、モーション検出回路４６をマイクロプロセッサー２８に接続することができる。
実施例によっては、ＲＦトランシーバ４８がマイクロプロセッサー２８にカップリングされて提供され、さらに、実施例によっては、音響あるいは音声シンセサーザーチップ（synthesizing chip）５０がスピーカ５１とマイクロプロセッサー２８に接続されて提供される。
望むならばさらに、スマートカードあるいはクレジットカードリーダー５２をリモコン１０に含ませることができる。
さらに、振動機構５５を提供して、リモコン１０からユーザへの振動通知手段を提供することができる。
図３Ａから図３Ｄにかけて示すように、監視回路３１はリセット回路５３と電力デカップリング回路（power decoupling circuit）５４を含んでいる。電気回路２６はさらにマイクロプロセッサー２８とＲＳ２３２シリーズポート（serial port）５８にカップリングされたオシレータ５６を含んでいる。
リモコンの操作は通常の操作と同様に実行される。
リモコン１０のＲＯＭ/ＲＡＭ４０に保存されたソフトウェアプロトコルは図５に図示されており、ディスプレー部１４はグラフィックホームスクリーン（Graphic Home Screen）として定義されている。
本願発明の教示に従えば、リモコン１０はその不使用時に広告がスクリーン上に表示されるようにプログラムされている。
この点で、図５に示すように、キーボード１５のキーが選択的にプレスされると、どのキーがプレスされたかが決定される。もしそれがＡｒｒｏｗ Ｕｐ/Ｄｏｗｎキー（Arrow Up or Down key）であれば、プログラムはサブルーチンＡに進む。プレスされたキーがＩＲセンドキー（sending key）であれば、プログラムはサブルーチンＢに進む。
もしプレスされたキーがＳＨＩＦＴキーであれば、プログラムはシフトフラッグ（shift flag）をセットする。シフトフラッグがセットされていれば、次のキープレスでサブルーチンは図６に示すルーチンに進み、図示のごとくにシフトされたキーと関係する機能を送る。ＳＨＩＦＴキーが５秒間プレスされれば、あるいは２度目にプレスされれば、リモコン１０はセットアップメニュー、例えばリモコンを介したテレビのコントロールシステムの分野で知られたタイプのセットアップメニューへと進む。さもなければ、プログラムは図５のＭＯＤＥ決定ステプへと進む。
本願発明の重要な特徴の１つは、“タイムアウトセクエンス（timeout sequence）後スクリーン復帰（restore screen）”であり、これは図５のサブルーチンＡ・Ｇのそれぞれの末尾と図６のサブルーチンの末尾に示されている。
図７に示すようにＭＯＤＥキーがプレスされると、リモコンプログラムはケーブルボックスメニュー、テレビメニュー、ＶＣＲメニューあるいは補助装置メニューへと進むが、これらはＭＯＤＥキー、アップ/ダウン、+・をプレスすることで順送りされる。
電池のパワーが低下している場合、図５に示すように、サブルーチンは、キープレス操作が行われている間、３秒間、低電池パワーメッセージを“ポップアップ”する“低バッテリーセクエンス（low battery sequence）”を実行する。
リモートコントロール１０はいくつかの機能を提供するように構成、アレンジ及びプログラムできる。例えば、ソフトウェアは、リモコン１０が非作動状態であってもディスプレー部に選択情報の表示を維持させることができる。
情報の授受のためにＩＲ（３４、３５）あるいはＲＦ（４８）によってリモコンが交信するホスト装置はケーブルデコーダボックス、衛星デコーダボックス、電話会社デコーダボックス、テレビあるいはコンピュータであってもよい。
無線ＲＦ送信及び受信回路４８は、ページングネットワーク、ＦＭ/ＳＣＡ、携帯電話、ＰＣＳ、ＰＤＭ、ＣＤＭあるいは他のＲＦ送信装置のごときデジタル通信システムからＲＦデータを受け取るようにアレンジすることができる。
望むなら、リモコン１０はモデムと情報を交換するようにアレンジすることが可能であり、そのモデムのオペレーション用の知能をリモコン１０内に内蔵させることができる。エスコボーサとダービーの米国特許第５５３７４６３号参照。
リモコン１０のメモリＲＡＭ/ＲＯＭ４０はリモコン１０のリアルタイムクロックからのコマンドで表示される情報を保存することができるバッファメモリを含むことができ、リモコン１０は日付/時間情報を得るためにホスト装置に質問するソフト及び/又はハードを含むことができる。
ディスプレー部１４は双安定性（bistable）でもよく、ディスプレー部１４に画像を維持するためのリフレッシュバッファ（refresh buffer）もパワーも必要としない。
ホスト装置から受信された情報はコンプレス状態でも構わず、作図コマンド（drawing command）の形態でも構わない。そしてソフトにディスプレー部１４に画像を作図することで作図コマンドを実行させる命令を含ませることができる。あるいはその情報は、リモコン１０のディスプレー部１４での表示用の電子プログラムガイドのサブセットであってもよい。
低電池パワー状態を検出するソフトに特定のブランドの電池での電池交換の広告を含ませることができる。
望むなら、バックライティング機能を提供し、ディスプレー部１４やキーボード１５のキーを照明させることができる。パークの米国特許第５５６８３６７号参照。
望むなら、リモコン１０に音響を提供する回路５０，５１を含ませることができる。
さらに、リモコン１０に読取機能５２と関連回路とを含ませることができ、クレジットカードの磁気テープを読み取らせたり、コンピュータチップを含んだスマートカードを読み取らせたり、インターフェースを行わせることができる。ヘンダーソン他の米国特許第５６０３０７８号あるいはブエノの米国特許第５５３２６８９号参照。
モーション検出回路４６を活用してユーザによってピックアップされたときにリモコン１０を所定の状態とすることができる。
リモコン１０の操作ソフトはＲＯＭ/ＲＡＭ４０のバッファメモリを巡回させ、ディスプレー部１４に多重カテゴリー情報を表示するようにプログラムさせることが可能である。
ＩＲ電波受信回路３４はＴＶスクリーンからの光信号を受信するようにアレンジできる（ＶＥＩＬ技術）。あるいは可視光線を使用してＴＶスクリーンからフラッシング形態を受信するようにできる（ＴＩＭＥＸ技術）。
リモコン１０にディスプレー部１４またはホストディスプレーのカーソルを移動させるようにポイント装置回路（pointing device circuitry）を含ませることができる。米国特許出願第０８/６０５５４６号「無線ポインターコントロールを提供するシステム」参照。
ディスプレー部１４にタッチ式表示スクリーンあるいはタッチ式パッド/キーを含ませることができる。ゴールドスタインの米国特許第５４１０３２６号参照。
本願発明のリモコン１０の重要な特徴の１つは、ディスプレー部に効率良く広告を維持させることができる点である。付属的で重要な特徴は、広告を表示できるばかりでなく、ユーザが所定のキーを使用することで、無線、ＩＲあるいはＲＦ通信リンクで表示された広告に対応できるよいに入力部を有していることである。
受信され、表示される情報は、ワールドワイドウェブ（world wide web）のページのバナー部（banner）と同様にフォーマット処理された広告であったり、ホスト装置に現れる広告からの“引出機能（trailer）”を含むことができ、ユーザに広告に対応する時間的余裕を与えるものであったり、リモコン１０でプレーできるゲームであったり、リモコン１０のアップグレード用コードであったり、リモコン１０のセットアップ指示であったり、モデル番号や随意コード数（arbitrary code number）の代わりにリモコン１０によってコントロールされる電子装置の製造者の名前であったり、ユーザがリモコン１０のキーボード１５のキーをプレスしたとき、リモコン１０がコントロールする機能を表示するキーラベルを表示する能力を備えたリモコン１０のセットアップ指示であったり、リモコン１０のディスプレー部１４の表示のためのユーザガイド及び/又はコンテキスト対応式アドバイス（context・sensitive help）であったり、リモコン１０で利用される実行可能なコードであったりする。
前述から、本願発明の広告表示付き双方向リモコン１０はいくつかの利点を有していることが知れよう。そのいくつかは前述されており、その他は本願発明に本質的なものである。本願発明の教示から逸脱せずに本願発明のリモコンに修正や改良を加えることは可能である。従って、本願発明のスコープは「特許請求の範囲」によってのみ限定されるものである。Background of the Invention Field of the Invention The present invention relates to an interactive two-way remote control (hereinafter referred to as “remote control”) having a circuit for displaying an advertisement on its display unit and maintaining the advertisement in a display state when not in use. )
2. Description of Related Techniques Including Information Disclosure Based on US Patent Law Handheld remote controls usually operate on batteries and send control commands from the handset to the controlled device only in one direction with radio waves (IR radio waves or RF radio waves) Is. Even if the handset has a display unit, the display unit is used only to assist the user interface of the remote control. For example, it is used only for the purpose of assisting the operating state of the remote controller and the initial setting of the remote controller.
To date, a wide variety of systems for remotely displaying information has been proposed. For example, the price displayed on a supermarket product shelf and the display on the screen of a television correspond to these. In addition, remote control devices such as a key back-lighting device, a credit card and smart card reader device, a built-in modem, or an adapter for communicating with the modem have been proposed. Some such remote control devices and remote display systems are disclosed in the following US patents and others.
US Patent Number Patentee
4,888,709 Lebes etc.
4,959,810 Derby
4,962,466 Lebes etc.
5,204,768 Chaquiris and others
5,249,044 Bon Chorn
5,285,278 Holman
5,287,181 Holman
5,355,480 Smith and others
5,396,546 Remirror
5,404,393 Remirror
5,410,326 gold stain
5,416,535 Sato etc.
5,450,079 Dunaway
5,445,570 Cook and others
5.461,667 Remirror
5,497,185 Dufresne and others
5,502,504 Marshall, etc.
5,504,475 Houdou and others
5,532,689 Bueno
5,537,107 Fernard
5,537,463 Escobosa and others
5,539,393 Bar Fod
5,552,837 Mankovitz
5,566,353 Cho and others
5,568,367 Park
5,603,078 Henderson and others
5,576,768 Garbage
5,604,923 Wilcas PCT patent publication Applicant
WO 93/12612 Yuen and others
WO 93/19427 Singer and others
WO 94/15417 Minimetrics Limited
WO 95/32583 TV guide on-screen
WO 95/01056 Apple Computer Inc.
WO 95/01057 Apple Computer Inc.
WO 95/01058 Apple Computer Inc.
WO 95/01059 Summary of the Invention of Apple Computer Ink The present invention relates to a remote control provided with a display unit capable of receiving information wirelessly via IR radio waves or RF radio waves. Receiving information to update the remote control code is taught in US Pat. No. 4,959,810 to Derby et al. The present invention receives information for advertising on a remote control. The advantage is that, unlike the television, the display part of the remote control can always be in an activated state. With this feature, the remote control can be used as an advertisement / bulletin board installed on a table in a coffee shop, for example, and can be used for events, products, services, promotion of coupons and other advertisements.
Such an advertisement on the remote controller can be provided to the advertiser for a fee. As an example, an advertiser could be charged according to the advertising time on the remote control screen. Therefore, it is important that the display usage time is as long as possible. In the present invention, for example, a timer is built in the remote controller, and a pay message can be displayed after a predetermined time after the user uses the remote controller for the original control of the remote controller.
In one embodiment of the present invention, a built-in motion detector can be used to detect that the user has picked up the remote control, and a pop-up display of a pay message can indicate the operating status of the remote control. The advertisement message is effectively utilized to the maximum extent by the time and space sharing mechanism of the remote control screen.
When this remote control is used in a TV set top box, TV itself, or computer-operated interaction state, it is important not to allow interactive advertisements that appear during program breaks to enter the program area. is there. In this case, the remote control display was of interest to the user by “trailing” the advertisement on the remote control screen after the interactive advertisement disappeared from the TV (PC) screen and the regular program resumed. The user usage time can be extended so that the advertisement can be handled.
Many systems that the remote control can control are bidirectional. That is, information from the user is read by the “head end” or sent to the head end. Such a system enables a user to perform a transaction operation. For example, a specific advertisement can be reacted by simply pressing a button on a remote controller. In such interactive media, the advertisement can appear on the remote control itself that generates the user response, and in this case, it does not mediate the TV or PC as the display device.
If the carrier medium for advertising to the remote control is not bidirectional, a “bypass” system can be provided for a return signal to the central computer. For example, a low-cost radio transmitter in a remote control can send data to an automatic dialing device modem connected to a user telephone line. The user response to the advertisement can then be sent to the central computer by telephone.
A cable, satellite or broadcast TV is a normal means of sending information to the remote control using the set top box or the receiver circuit of the TV itself along with an IR or RF radio link with the remote control. However, a paging network, FM SCA data for radio stations, a modem with a radio link to the remote control, or a cable to the remote control using a radio link to a computer connected to the remote control network, It is also possible to bypass satellite or broadcast TV downstream links.
Regardless of whether the TV or PC is active or inactive, it is important that the remote control display is always readable and readable so that the user has maximum access to the advertisement. .
To address the narrow bandwidth normally available on the wireless link between the transmitting device and the remote control, the image can be compressed before being sent to the remote control. Bitmapped images can be compressed with one of several known compression algorithms, such as JPEG, or image commands can be sent to a graphics device interface (GDI) used on the remote control.
By allowing the remote to receive executable code and still images, the remote can display animated graphics, activate interactive sessions with the user, or upgrade its software to improve usage Can do.
Therefore, according to the present invention, the visual display unit, the first wireless circuit for receiving data including information selected to be displayed from the host device, the second wireless circuit for sending information, and the operation of the remote control are controlled. Control circuit and software, and software including a timeout routine and a display default routine for returning the display of selection information received by the first radio circuit to the display unit A remote control is provided.
[Brief description of the drawings]
FIG. 1 is a plan view of a remote controller that is manufactured according to the present invention and includes a display unit for displaying advertisements.
FIG. 2 is a block diagram of an electric circuit of the remote controller of FIG.
3A and 3D are more detailed circuit diagrams of the electric circuit of FIG.
FIG. 4 is a block diagram of a keyboard circuit employed in the remote controller of FIG.
FIG. 5 is a flowchart of the basic operation subroutine (subroutine) of the remote controller of FIG. 1, and a 5-minute timeout mechanism (five minute) for returning to the default procedure from each subroutine, that is, displaying the advertisement on the display unit of the remote controller. timeout).
FIG. 6 is a flowchart of the “SHIFT” subroutine of FIG.
FIG. 7 is a flowchart of the “MODE” subroutine C of FIG.
FIG. 8 is a flowchart of the “LOW BATTERY” subroutine of FIG.
DESCRIPTION OF THE PREFERRED EMBODIMENT FIG. 1 shows a remote control 10 according to the present invention. The remote controller 10 includes an LCD display unit 14 on a panel unit 12 and a keyboard 15 including a volume up / down button 16, a channel up / down button 18, a mode button 20 and a shift button 22.
The remote control 10 shown in FIG. 2 is a supervisory circuit including an electric circuit 26 including a microcontroller or microprocessor 2 electrically supplied by a power source 30, and a battery 32 connected to an IR transmitter circuit 34 and a receiving circuit 35. ) 31.
An EEPROM 36 and a keyboard circuit 38 are also connected to the microprocessor 28.
The ROM / RAM circuit 40 is coupled to a bus 42 connected to the microprocessor 28 and the LCD driver circuit 44.
If desired, the motion detection circuit 46 can be connected to the microprocessor 28.
In some embodiments, an RF transceiver 48 is provided coupled to the microprocessor 28, and in some embodiments, an acoustic or voice synthesizing chip 50 is connected to the speaker 51 and the microprocessor 28. Provided.
In addition, a smart card or credit card reader 52 can be included in the remote control 10 if desired.
Furthermore, the vibration mechanism 55 can be provided to provide vibration notification means from the remote controller 10 to the user.
As shown in FIGS. 3A to 3D, the monitoring circuit 31 includes a reset circuit 53 and a power decoupling circuit 54. The electrical circuit 26 further includes an oscillator 56 coupled to the microprocessor 28 and an RS232 series port 58.
The operation of the remote control is executed in the same way as a normal operation.
The software protocol stored in the ROM / RAM 40 of the remote controller 10 is shown in FIG. 5, and the display unit 14 is defined as a graphic home screen.
In accordance with the teachings of the present invention, remote control 10 is programmed so that advertisements are displayed on the screen when not in use.
In this regard, as shown in FIG. 5, when a key on the keyboard 15 is selectively pressed, it is determined which key has been pressed. If it is an Arrow Up / Down key, the program proceeds to subroutine A. If the pressed key is an IR send key, the program proceeds to subroutine B.
If the pressed key is a SHIFT key, the program sets a shift flag. If the shift flag is set, at the next key press, the subroutine proceeds to the routine shown in FIG. 6 to send the functions associated with the shifted keys as shown. If the SHIFT key is pressed for 5 seconds, or if it is pressed for the second time, the remote control 10 advances to a setup menu, for example a type of setup menu known in the field of television control systems via the remote control. Otherwise, the program proceeds to the MODE decision step of FIG.
One important feature of the present invention is “restore screen after timeout sequence”, which is at the end of each of subroutines A and G in FIG. 5 and at the end of the subroutine in FIG. It is shown.
When the MODE key is pressed as shown in FIG. 7, the remote control program goes to the cable box menu, TV menu, VCR menu or auxiliary device menu, which presses the MODE key, up / down, +. Is advanced in order.
When the battery power is low, as shown in FIG. 5, the subroutine “low battery sequence” “pops up” a low battery power message for 3 seconds while the key press operation is performed. ) ”.
The remote control 10 can be configured, arranged and programmed to provide several functions. For example, the software can maintain the display of the selection information on the display unit even when the remote controller 10 is in an inoperative state.
The host device with which the remote controller communicates by IR (34, 35) or RF (48) for exchanging information may be a cable decoder box, satellite decoder box, telephone company decoder box, television or computer.
The wireless RF transmit and receive circuit 48 can be arranged to receive RF data from a digital communication system such as a paging network, FM / SCA, mobile phone, PCS, PDM, CDM or other RF transmitter.
If desired, the remote control 10 can be arranged to exchange information with the modem, and intelligence for operation of the modem can be built into the remote control 10. See US Pat. No. 5,537,463 to Escobosa and Derby.
The memory RAM / ROM 40 of the remote controller 10 can include a buffer memory that can store information displayed by commands from the real-time clock of the remote controller 10, and the remote controller 10 can query the host device to obtain date / time information. Software and / or hardware can be included.
The display unit 14 may be bistable and does not require a refresh buffer or power to maintain an image on the display unit 14.
The information received from the host device may be in a compressed state or in the form of a drawing command. An instruction for executing a drawing command by drawing an image on the display unit 14 can be included in the software. Alternatively, the information may be a subset of the electronic program guide for display on the display unit 14 of the remote controller 10.
Software for detecting low battery power conditions can include advertisements for battery replacement with specific brand batteries.
If desired, a backlighting function can be provided and keys on the display unit 14 and the keyboard 15 can be illuminated. See US Pat. No. 5,568,367 to Park.
If desired, the remote control 10 can include circuitry 50 and 51 for providing sound.
Further, the remote controller 10 can include a reading function 52 and related circuits, and can read a magnetic tape of a credit card, read a smart card including a computer chip, or perform an interface. See Henderson et al. US Pat. No. 5,603,078 or Bueno US Pat. No. 5,532,689.
Using the motion detection circuit 46, the remote controller 10 can be brought into a predetermined state when picked up by the user.
The operation software of the remote controller 10 can be programmed to rotate the buffer memory of the ROM / RAM 40 and display the multiple category information on the display unit 14.
The IR radio wave receiving circuit 34 can be arranged to receive an optical signal from a TV screen (VEIL technology). Alternatively, visible light can be used to receive the flushing form from the TV screen (TIMEX technology).
Pointing device circuitry may be included in the remote control 10 to move the display unit 14 or the host display cursor . See US patent application Ser. No. 08 / 605,546, “System for Providing Wireless Pointer Control”.
The display unit 14 may include a touch display screen or a touch pad / key. See Goldstein US Pat. No. 5,410,326.
One important feature of the remote controller 10 of the present invention is that the display unit can efficiently maintain advertisements. Ancillary and important features are not only capable of displaying advertisements, but also have an input that allows users to respond to advertisements displayed over a wireless, IR or RF communication link by using a predetermined key It is that you are.
The information received and displayed is an advertisement that has been formatted in the same way as the banner of the world wide web page, or a “trailer” from the advertisement that appears on the host device. ", Which gives the user time to respond to the advertisement, is a game that can be played with the remote controller 10, is an upgrade code for the remote controller 10, or is a setup instruction for the remote controller 10. Or the name of the manufacturer of the electronic device controlled by the remote controller 10 instead of the model number or the arbitrary code number, or when the user presses a key on the keyboard 15 of the remote controller 10, the remote controller 10 The remote control 10 has the ability to display key labels that indicate the functions to be controlled. A user guide and / or context-sensitive help for display on the display unit 14 of the remote controller 10, or executable code used by the remote controller 10. .
From the foregoing, it can be seen that the bidirectional remote controller with advertisement display 10 of the present invention has several advantages. Some of them are described above, and others are essential to the present invention. Modifications and improvements can be made to the remote control of the present invention without departing from the teachings of the present invention. Accordingly, the scope of the present invention is limited only by the “claims”.

Claims (4)

放送プログラム受信装置をコントロールするポータブル装置を含んだリモートコントロール装置（リモコン装置）であって、該ポータブル装置は、（ｉ）通信ネットワークを介してホスト装置から無線着信データ通信を受領するレシーバを含み、該無線着信データ通信は前記放送プログラムの通信とは独立しており、前記ポータブル装置は、（ｉｉ）無線発信データ通信を前記通信ネットワークを介して前記ホスト装置に送信するトランスミッタと、（ｉｉｉ）前記通信ネットワークを介して前記ホスト装置から前記ポータブル装置で受信した着信データの少なくとも一部を視覚的に表示するディスプレーと、をさらに含んでおり、前記着信データの前記一部は前記ホスト装置によって通信され、前記視覚的表示は前記放送プログラム受信装置でアクセスされた前記放送プログラムの内容に関係する内容を有しており、前記放送プログラム受信装置でアクセスされた放送プログラムに関して視聴するように時間コントロールされていることを特徴とするリモコン装置。A remote control device (remote control device) including a portable device for controlling a broadcast program receiving device, the portable device including (i) a receiver for receiving wireless incoming data communication from a host device via a communication network; The wireless incoming data communication is independent of the communication of the broadcast program, the portable device includes (ii) a transmitter that transmits wireless outgoing data communication to the host device via the communication network; and (iii) the And a display for visually displaying at least a portion of incoming data received at the portable device from the host device via a communication network, wherein the portion of the incoming data is communicated by the host device. The visual display is the broadcast program receiving device. In has accessed the content related to the content of the broadcast program, a remote control apparatus characterized by being time-controlled so as to view with respect to the access broadcast programs by the broadcast program reception device. プログラムデータは放送プログラム受信装置で現在アクセスされている放送プログラムに対応しており、ポータブル装置のディスプレーの視覚的表示は前記現在アクセスされている放送プログラムの内容に関係する内容を有していることを特徴とする請求項１記載のリモコン装置。The program data corresponds to the broadcast program that is currently accessed by the broadcast program receiving device, and the visual display on the display of the portable device has content related to the content of the currently accessed broadcast program. The remote control device according to claim 1. ポータブル装置はリアルタイムクロックをさらに含み、該ポータブル装置のディスプレーの視覚的表示は前記リアルタイムクロックにより発生された信号に対応して提供されることを特徴とする請求項１記載のリモコン装置。The remote control device of claim 1, wherein the portable device further includes a real-time clock, and a visual indication of the display of the portable device is provided in response to a signal generated by the real-time clock. 放送プログラム受信装置はセットトップボックス／ＴＶであり、ポータブル装置はセットトップボックス／ＴＶリモコンであることを特徴とする請求項１記載のリモコン装置。2. The remote control device according to claim 1, wherein the broadcast program receiving device is a set top box / TV, and the portable device is a set top box / TV remote controller.
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US08/999,716 US6002450A (en) 1997-03-24 1997-10-06 Two-way remote control with advertising display
US08/999,716 1997-10-06
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