CN114926242A

CN114926242A - Live broadcast commodity processing method and device, electronic equipment and storage medium

Info

Publication number: CN114926242A
Application number: CN202210542016.XA
Authority: CN
Inventors: 吴远湘; 江涛; 吴珍珍; 吴璐琪
Original assignee: Guangzhou Jianyue Information Technology Co ltd
Current assignee: Guangzhou Jianyue Information Technology Co ltd
Priority date: 2022-05-18
Filing date: 2022-05-18
Publication date: 2022-08-19
Anticipated expiration: 2042-05-18
Also published as: CN114926242B

Abstract

The embodiment of the application provides a method and a device for processing live broadcast commodities, electronic equipment and a storage medium, wherein the method comprises the following steps: displaying a commodity detail page of the game commodity object, then responding to the control operation of a link control of a live broadcast room in the page, displaying a live broadcast room page corresponding to the game commodity object, playing live broadcast content related to the game commodity object in the live broadcast room page and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode; responding to the control operation of an explanation control in the card bullet screen, displaying a commodity explanation page corresponding to the game commodity object, playing a live broadcast video clip corresponding to the game commodity object in live broadcast content in the commodity explanation page and outputting a commodity information card corresponding to the game commodity object, wherein the commodity information card at least comprises a purchase control; in response to a control operation for the first purchase control, a purchase page for the game item object is displayed for purchasing the game item object.

Description

Live broadcast commodity processing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of internet technologies, and in particular, to a method for processing live broadcast commodities, a device for processing live broadcast commodities, an electronic device, and a computer-readable storage medium.

Background

The live video broadcast refers to live video broadcast service which is carried out by utilizing internet network resources, and is synchronously released to a network through live video shooting, so that a user can see real-time live conditions on the network at the same time. With the rapid development of mobile terminals, particularly mobile terminals of mobile phones, the live broadcast industry is more and more popular, many users like to watch live broadcast through mobile terminal equipment, and in the live broadcast process, a main broadcast sometimes recommends some commodities to users during live broadcast due to the requirement of live broadcast content. And the user is very willing to watch the live broadcast and conveniently inquire or purchase the commodities recommended by the anchor program based on the appreciation and trust of the anchor program. However, in the live broadcasting process, especially in the game live broadcasting process, a commodity purchasing function for a corresponding game is not provided, so that a user cannot directly inquire or purchase a corresponding game commodity when watching the live broadcasting, and the purchasing requirement of the user on the game commodity cannot be met.

Disclosure of Invention

The embodiment of the application provides a method and a device for processing live broadcast commodities, electronic equipment and a computer readable storage medium, so as to solve or partially solve the problem that a user cannot purchase game commodities in the live broadcast process in the related technology.

The embodiment of the application discloses a method for processing live commodities, which comprises the following steps:

displaying a commodity detail page of a game commodity object, wherein the commodity detail page comprises a live broadcast room link control corresponding to the game commodity object;

responding to the control operation of the link control of the live broadcast room, displaying a live broadcast room page corresponding to the game commodity object, playing live broadcast content related to the game commodity object in the live broadcast room page and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode, wherein the commodity card bullet screen at least comprises an explanation control;

responding to the control operation aiming at the explanation control, displaying a commodity explanation page corresponding to the game commodity object, playing a live broadcast video clip corresponding to the game commodity object in the live broadcast content in a video playing area of the commodity explanation page, and outputting a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, wherein the commodity information card at least comprises a purchase control;

in response to a control operation for the first purchase control, displaying a purchase page for the game item object to purchase the game item object.

Optionally, the live broadcast link control includes a live broadcast identifier, and the response to the control operation on the live broadcast link control displays a live broadcast page corresponding to the game commodity object, and plays live broadcast content associated with the game commodity object in the live broadcast page and outputs a bullet screen of the commodity card corresponding to the game commodity object in a bullet screen manner, including:

responding to the control operation of the link control of the live broadcasting room, if the live broadcasting identification indicates that the live broadcasting room corresponding to the game commodity object is in an opening state, displaying a page of the live broadcasting room corresponding to the game commodity object, playing live broadcasting content related to the game commodity object in the page of the live broadcasting room, and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode;

and if the live broadcast identification indicates that the live broadcast room corresponding to the game commodity object is in an unvarnished state, displaying a live broadcast video clip corresponding to the game commodity object in the live broadcast content and outputting a commodity information card corresponding to the game commodity object.

Optionally, the item detail page further includes a video clip floating window, and the method further includes:

and responding to the control operation of the video clip floating window, displaying a commodity explanation page corresponding to the game commodity object, playing a live broadcast video clip corresponding to the game commodity object in the live broadcast content in a video playing area of the commodity explanation page, and outputting a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page.

Optionally, the merchandise card bullet screen further comprises a second purchase control, and the method further comprises:

in response to a control operation for the second purchase control, displaying a purchase page for the game item object to purchase the game item object.

Optionally, the commodity explanation interface further includes a live room control, and the method further includes:

and responding to the control operation aiming at the live broadcast room control, and displaying a live broadcast room page corresponding to the game commodity object.

Optionally, the method further comprises:

and responding to the control operation aiming at the commodity card bullet screen or the commodity information card, and displaying a commodity detail page corresponding to the game commodity object.

Optionally, the product explanation interface further includes a progress control and a double-speed control corresponding to the live video clip, and the method further includes:

and responding to the control operation aiming at the progress control, controlling the playing progress of the live video clip, or responding to the control operation aiming at the speed doubling control, determining a target speed doubling speed, and playing the live video clip according to the target speed doubling speed.

Optionally, the merchandise explanation interface further includes a full screen display control for the live video clip, and the method further includes:

and responding to the control operation aiming at the full-screen display control, displaying the live video clip in a full-screen mode, and displaying the commodity information card in a preset area of the graphical user interface.

Optionally, the method further comprises:

and if the target game commodity object associated with the live broadcast content is detected, outputting a target commodity card bullet screen corresponding to the target game commodity object in a bullet screen mode.

Optionally, the method further comprises:

and if a target game commodity object associated with the game commodity object is detected, displaying a target commodity information card corresponding to the target game commodity object in the commodity display area.

The embodiment of the application also discloses a processing device for the live broadcast commodities, which provides a graphical user interface through the electronic terminal, and the device comprises:

the detail page display module is used for displaying a commodity detail page of a game commodity object, and the commodity detail page comprises a direct broadcast room link control corresponding to the game commodity object;

the live broadcast room page display module is used for responding to the control operation of the live broadcast room link control, displaying a live broadcast room page corresponding to the game commodity object, playing live broadcast content related to the game commodity object in the live broadcast room page and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode, wherein the commodity card bullet screen at least comprises an explanation control;

an explanation page display module, configured to display, in response to a control operation for the explanation control, a commodity explanation page corresponding to the game commodity object, play a live video clip corresponding to the game commodity object in the live content in a video play area of the commodity explanation page, and output a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, where the commodity information card at least includes a purchase control;

and the purchase page display module is used for responding to the control operation of the first purchase control, and displaying a purchase page aiming at the game commodity object so as to purchase the game commodity object.

Optionally, the link control in the live broadcast room includes a live broadcast identifier, and the live broadcast room page display module is specifically configured to:

responding to the control operation of the link control of the live broadcast room, if the live broadcast identification indicates that the live broadcast room corresponding to the game commodity object is in a broadcasting state, displaying a live broadcast room page corresponding to the game commodity object, playing live broadcast content related to the game commodity object in the live broadcast room page and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode;

if the live broadcast identification indicates that the live broadcast room corresponding to the game commodity object is in the non-playing state, displaying a live broadcast video clip corresponding to the game commodity object in the live broadcast content and outputting a commodity information card corresponding to the game commodity object.

Optionally, the item detail page further includes a video clip floating window, and the apparatus further includes:

and the floating window response module is used for responding to the control operation aiming at the video clip floating window, displaying a commodity explanation page corresponding to the game commodity object, playing a live broadcast video clip corresponding to the game commodity object in the live broadcast content in a video playing area of the commodity explanation page and outputting a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page.

Optionally, the merchandise card bullet screen further includes a second purchase control, the apparatus further includes:

and the purchase response module is used for responding to the control operation of the second purchase control, and displaying a purchase page aiming at the game commodity object so as to purchase the game commodity object.

Optionally, the merchandise explanation interface further includes a live room control, and the apparatus further includes:

and the page jump response module is used for responding to the control operation aiming at the live broadcast room control and displaying the live broadcast room page corresponding to the game commodity object.

Optionally, the method further comprises:

and the card response module is used for responding to the control operation aiming at the commodity card bullet screen or the commodity information card and displaying a commodity detail page corresponding to the game commodity object.

Optionally, the commodity explanation interface further includes a progress control and a double-speed control corresponding to the live video clip, and the apparatus further includes:

and the video control module is used for responding to the control operation aiming at the progress control to control the playing progress of the live video clip, or responding to the control operation aiming at the speed doubling control to determine a target speed doubling speed and play the live video clip according to the target speed doubling speed.

Optionally, the merchandise explanation interface further includes a full screen display control for the live video clip, and the apparatus further includes:

and the full-screen display module is used for responding to the control operation aiming at the full-screen display control, displaying the live video clip in a full-screen mode and displaying the commodity information card in a preset area of the graphical user interface.

Optionally, the method further comprises:

and the bullet screen display module is used for outputting a bullet screen of a target commodity card corresponding to the target game commodity object in a bullet screen mode if the target game commodity object associated with the live broadcast content is detected.

Optionally, the method further comprises:

and the commodity recommending module is used for displaying a target commodity information card corresponding to the target game commodity object in the commodity display area if the target game commodity object associated with the game commodity object is detected.

The embodiment of the application also discloses an electronic device, which comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory complete mutual communication through the communication bus;

the memory is used for storing a computer program;

the processor is configured to implement the method according to the embodiment of the present application when executing the program stored in the memory.

Embodiments of the present application also disclose a computer-readable storage medium having instructions stored thereon, which, when executed by one or more processors, cause the processors to perform a method as described in embodiments of the present application.

The embodiment of the application has the following advantages:

in the embodiment of the application, in the process of browsing and purchasing the game commodity object by the user, the commodity detail page of the game commodity object can be displayed through the graphical user interface of the terminal, the commodity detail page can comprise a live broadcast room link control corresponding to the game commodity object, so that the user can enter the corresponding live broadcast room page through the live broadcast room link control, the live broadcast content associated with the game commodity object can be played in the live broadcast room page and the commodity card barrage corresponding to the game commodity object can be output in a barrage mode, on one hand, the user can know the game live broadcast content corresponding to the game commodity object and the information related to the commodity in real time through the live broadcast content, on the other hand, the explanation can be further included in the commodity card barrage, so that the user can further enter the commodity explanation page of the game commodity object through the explanation control, the live video clip corresponding to the commodity object in the live broadcast content is played in the video playing area in the commodity explanation page, meanwhile, commodity card information corresponding to the game commodity object can be output in the commodity display area, the game commodity object is explained through the live video clip with higher pertinence and relevance, a user can further know the game commodity object, and based on a purchase control in the commodity card information, the user can purchase the game commodity object through a corresponding channel after knowing the corresponding commodity information, and then the game commodity shopping guide is combined with the game live broadcast, so that the user can know the commodity information through the corresponding game live broadcast when purchasing the game commodity object, and the purchase requirement of the user is effectively met.

Drawings

Fig. 1 is a flowchart illustrating steps of a method for processing live broadcast merchandise provided in an embodiment of the present application;

FIG. 2 is a schematic diagram of an interaction scenario provided in an embodiment of the present application;

FIG. 3 is a schematic illustration of an item detail page provided in an embodiment of the present application;

FIG. 4 is a schematic diagram of a live room page provided in an embodiment of the present application;

FIG. 5 is a schematic view of an item explanation page provided in an embodiment of the present application;

FIG. 6 is a schematic illustration of a merchandise explanation interface provided in an embodiment of the present application;

FIG. 7 is a schematic diagram of page switching provided in an embodiment of the present application;

fig. 8 is a block diagram of a structure of a processing apparatus for live broadcast commodities provided in an embodiment of the present application;

fig. 9 is a block diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.

As an example, games have become an important way for people to enjoy their daily life, and with the development of live webcasting technology and electronic commerce, game commodities have gradually spread to a corresponding extent in the field of games. For example, in an official channel provided by a game manufacturer, a player in the game can trade a virtual item, a virtual character, a virtual gold coin, a game account number and the like in the game, and the security and reliability of the trade of the game commodity object can be effectively ensured through authorization and trade in an official way. However, in the live broadcast process or the game commodity transaction process, such as in the game live broadcast process, a commodity purchasing function for a corresponding game is not set, so that a user cannot directly inquire and purchase corresponding game commodities while watching the live broadcast, and the purchasing requirement of the user on the game commodities cannot be met.

In contrast, one of the core invention points of the present application is to combine game shopping guide and live game, so that a user can know commodity information of a game commodity object while watching the live game, and the purchase demand of the user is met. Specifically, in the process of browsing and purchasing game commodity objects by a user, a commodity detail page of the game commodity objects can be displayed through a graphical user interface of a terminal, a live broadcast room link control corresponding to the game commodity objects can be included in the commodity detail page, the user can enter the corresponding live broadcast room page through the live broadcast room link control, live broadcast content related to the game commodity objects can be played in the live broadcast room page, and a commodity card bullet screen corresponding to the game commodity objects can be output in a bullet screen mode, on one hand, the user can know live broadcast content and commodity-related information corresponding to the game commodity objects in real time through the live broadcast content, on the other hand, an explanation control can be further included in the commodity card bullet screen, the user can further enter a commodity explanation page of the game commodity objects through the explanation control, and a live broadcast video corresponding to the game commodity objects in the live broadcast content is played in a video playing area in the commodity explanation page The fragment, can export the commodity card information that the recreation commodity object corresponds in commodity show area simultaneously, explain the recreation commodity object through the live broadcast video clip who has more pertinence, higher associativity, make the user can further know the recreation commodity object, and based on the purchase controlling part in the commodity card information, convenience of customers is after having known the commodity information that corresponds, can purchase through corresponding channel, and then combine with the game live broadcast through leading the purchase of recreation commodity, make the user know commodity information through corresponding game live broadcast when purchasing the recreation commodity object, user's purchase demand has been satisfied effectively.

Referring to fig. 1, a flowchart illustrating steps of a method for processing a live broadcast product provided in an embodiment of the present application is shown, and providing a graphical user interface through an electronic terminal may specifically include the following steps:

101, displaying a commodity detail page of a game commodity object, wherein the commodity detail page comprises a direct broadcasting room link control corresponding to the game commodity object;

optionally, the embodiment of the application can be applied to an electronic terminal, a corresponding application program can be run in the electronic terminal, and a corresponding application interface is displayed through a graphical user interface of the electronic terminal, so that a user can perform corresponding operations in the application interface. The electronic terminal can be a desktop computer, a notebook computer, a tablet computer, a mobile phone and other devices, and the application programs can include live broadcast application programs, game application programs, e-commerce application programs and other application programs supporting commodity transaction and video live broadcast. In the embodiment of the present application, an example is given in which an application program is run in a mobile terminal of an electronic terminal, and the application program provides game commodity object transaction and live video broadcast, and it is understood that the present application is not limited thereto.

In a specific implementation, in a process of running an application program, a terminal may display a corresponding application interface, for example, a product search interface, through a graphical user interface, a user may input corresponding information in the product search interface to search for a game product object, then the terminal may search for a corresponding game product object according to the information input by the user and perform presentation (for example, display in the graphical user interface in a list manner, or the like), then the user may select one of the game product objects that is interested or meets the needs of the user to browse corresponding detailed information, the terminal may display a product detailed page corresponding to the game product object selected by the user in the graphical user interface according to a selection operation of the user, and the product detailed page may include product information corresponding to the game product object. The game commodity object can comprise a virtual game item, a virtual game role, a virtual game gold coin, a game account, a game service and the like in a certain game; the commodity information may include commodity pictures, commodity prices, commodity introduction information, commodity detail information, transaction flow information, and the like.

In addition, the commodity detail page can further comprise a purchase control, a collection control, a bargaining control, a sharing control, a live broadcast room link control and the like, and different functions can be realized through different interaction controls, for example, a purchase interface corresponding to the game commodity object can be accessed through the purchase control; the game commodity object can be collected through the collection control; bargaining with the seller under the condition that bargaining is allowed through the bargaining control; the game commodity object can be shared through the sharing control (including sharing to other users in the same application program or sharing to users of other application programs, and the like); can get into the live broadcast room associated with this game commodity object through live broadcast room linking controlling part to the commodity information of game commodity object association is known to the live broadcast content that corresponds through the live broadcast room, thereby combines through with game commodity shopping guide and game live broadcast, makes the user can know commodity information through corresponding game live broadcast when purchasing game commodity object, has satisfied user's purchase demand effectively.

Optionally, the live broadcast room link control may be an interactive control fixedly displayed in the item detail page, or may also be a floating window floating displayed in the item detail page, and a thumbnail corresponding to a live broadcast room associated with the game item object may be displayed in the floating window, which is not limited in this application.

102, responding to a control operation aiming at the link control of the live broadcast room, displaying a live broadcast room page corresponding to the game commodity object, playing live broadcast content related to the game commodity object in the live broadcast room page and outputting a commodity card bullet screen corresponding to the game commodity object in a bullet screen mode, wherein the commodity card bullet screen at least comprises an explanation control;

in the embodiment of the present application, for a game commodity object, a corresponding live broadcast room may be associated, specifically, the live broadcast room may be associated according to a game to which the game commodity object belongs, or the live broadcast room may be associated according to commodity contents (virtual items, virtual characters, and the like) corresponding to the game commodity object, for example, assuming that the game commodity object is game a, the live broadcast room of the live broadcast game a may be associated with the game commodity object; if the game commodity object is the virtual character a in the game a, the live broadcast room of how to play the virtual character in the game a can be associated with the game commodity object, and the live broadcast room which is most matched with the multiple dimension association can be combined. Under one condition, a certain anchor can associate the game commodity objects on the shelves of the anchor in the live broadcast process, so that the matching between the game commodity objects and the live broadcast content can be effectively ensured, and the information corresponding to the game commodity objects can be effectively and quickly known through the corresponding live broadcast game content when a user browses the game commodity objects.

In specific implementation, a user can know related commodity information through a commodity detail page, and can enter a live broadcast room page corresponding to a game commodity object through a touch live broadcast room link control so as to acquire the related commodity information through real-time live broadcast content in a related live broadcast room. Specifically, the terminal can respond to touch operation of a link control of a live broadcast room, the commodity detail page is switched into a live broadcast room page corresponding to the game commodity object in the graphical user interface, meanwhile, live broadcast content related to the game commodity object is played in the live broadcast room page, and a commodity card bullet screen corresponding to the game commodity object is output in a bullet screen mode, so that a user can know commodity information related to the game commodity object through the live broadcast content output in real time in the live broadcast room interface, and further, game commodity shopping guide and game live broadcast are combined, so that the user can know the commodity information through corresponding game live broadcast when purchasing the game commodity object, and the purchase requirement of the user is effectively met.

Optionally, for the live broadcast room page, can divide it into a plurality of different regions, including live broadcast content display area, barrage display area and interactive area, when getting into the live broadcast room page, the terminal can play the corresponding live broadcast content in live broadcast content display area, show the barrage that spectator published in real time in the live broadcast room and publish the commodity card barrage that the game commodity object corresponds with the mode of barrage when getting into the live broadcast room in the barrage display area, simultaneously watching the in-process of live broadcast, the user can realize live broadcast room interaction through the different interactive controls that provide in the interactive area, for example, publish the barrage, brush gift etc., this application does not restrict to this.

It should be noted that, although the live broadcast content in the live broadcast room can help the user to know the commodity information corresponding to the game commodity object, the content played in the live broadcast room in real time changes constantly, and the content currently played in the live broadcast content display area may not be matched with the game commodity object. Therefore, when the terminal displays the page of the live broadcast room, the corresponding commercial card barrage can be issued in the barrage display area, the commercial card barrage can comprise the commodity name, the brief information of the commodity, the commodity price, the explanation control and the like of the game commercial object, on one hand, after the terminal enters the live broadcast room, a user can still clearly sense which commercial object is associated with the live broadcast room through the commercial information provided in the commercial card barrage, on the other hand, due to the fact that the content of the live broadcast is not matched with the game commercial object, the user can enter the page for carrying out the targeted explanation on the game commercial object through the provision of the explanation control, and the more targeted content presentation is provided for the user. In addition, a purchase control can be further included in the merchandise card bullet screen, in the process of watching the live broadcast, after the user feels that the game merchandise object is known enough, the game merchandise object can be purchased through the purchase control, and the terminal can respond to the control operation of the second purchase control and display a purchase page aiming at the game merchandise object so as to purchase the game merchandise object.

In addition, in the process of watching live broadcast, one live broadcast of a live broadcast room can be associated with a plurality of game commodity objects, if the terminal detects a target game commodity object associated with the live broadcast content, a target commodity card bullet screen corresponding to the target game commodity object is output in a bullet screen mode, so that in the process of watching the live broadcast content corresponding to one game commodity object, the terminal can recognize voice, images, texts and the like in real time according to the live broadcast content in the live broadcast room, flexibly recommend the associated game commodity object for a user, the time for the user to search the commodity object is effectively reduced, and meanwhile, as a large amount of flow is consumed for loading a commodity detail page, the consumption of the flow can be effectively reduced and the load caused when the server is accessed is reduced by providing a brief commodity card bullet screen. And, to commodity card barrage, it can be distinguished from ordinary barrage, and commodity card barrage can be in barrage display area resident or keep for a certain length of time that shows, prevents to be "submerged" by the barrage that spectator released in the live broadcast room.

103, responding to the control operation aiming at the explanation control, displaying a commodity explanation page corresponding to the game commodity object, playing a live broadcast video clip corresponding to the game commodity object in the live broadcast content in a video playing area of the commodity explanation page, and outputting a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, wherein the commodity information card at least comprises a purchase control;

in specific implementation, when a user touches an explanation control in a commodity card bullet screen, a terminal can switch and display a live broadcast interface in a graphical user interface as a commodity explanation interface corresponding to a game commodity object, a live broadcast video clip corresponding to the game commodity object in live broadcast content is played in a video playing area of the commodity explanation interface, and commodity card information corresponding to the commodity object is output in a commodity display area, so that the game commodity object is explained through the live broadcast video clip with pertinence and higher relevance, a user can further know the game commodity object, and based on a purchase control in the commodity card information, the user can purchase the game commodity object through a corresponding channel after knowing the corresponding commodity information.

Wherein, the live video clip can be a video clip associated with the game commodity object extracted from the content live broadcast in the live broadcast room during the live broadcast process, for example, a piece introducing a certain game a, a piece introducing a virtual character a, a piece of playing a game using the virtual character a, and the like, it can be a segment selected by the anchor, or a video segment recorded by the live broadcast terminal according to voice, image, text and the like in the live broadcast process, or a segment explained in the historical commodity selling explanation process provided in the commodity details, the game commodity object is explained through the live video clip directly related to the game commodity object, the credibility of the game commodity is effectively improved, meanwhile, the user can conveniently and effectively improve the cognition on the game commodity object through the live video clip, and the application is not limited to this.

In an optional embodiment, a corresponding live broadcast identifier may also be displayed in the live broadcast room link control, when a user browses a detailed merchandise page corresponding to a game merchandise object, the terminal may detect in real time whether the live broadcast room corresponding to the game merchandise object is in an on-air state, and if the live broadcast room is in the on-air state, the live broadcast identifier in the live broadcast room link control may be set to a first display style (for example, "live broadcast in progress") to represent that merchandise information associated with the game merchandise object may be currently acquired by watching the corresponding live broadcast room; if the live broadcast room is in the non-playing state, the live broadcast identifier in the link control of the live broadcast room can be set to be in a second display style (such as 'playback' and the like) so as to represent that the commodity information associated with the game commodity object can be obtained through the existing live broadcast video clip currently.

In a specific implementation, the terminal can respond to a control operation for a link control of a live broadcast room, if the live broadcast identification indicates that the live broadcast room corresponding to the game commodity object is in a broadcast state, a live broadcast room page corresponding to the game commodity object is displayed in a graphical user interface, live broadcast content associated with the game commodity object is played in the live broadcast room page, and a commodity card bullet screen corresponding to the game commodity object is output in a bullet screen mode; if the live broadcast identification indicates that the live broadcast room corresponding to the game commodity object is in the non-broadcast state, displaying a live broadcast video clip corresponding to the game commodity object in the live broadcast content and outputting a commodity information card corresponding to the game commodity object in the graphical user interface, so that a user can progressively acquire information of the game commodity object in a 'live broadcast room-video clip' mode under the condition that the associated live broadcast room exists, and under the condition that the associated live broadcast room does not exist, the user can directly acquire commodity information corresponding to the game commodity object in a targeted mode through the video clip associated with the game commodity object, so that the user can flexibly acquire the commodity information corresponding to the game commodity object in different modes, and the flexibility and the convenience for acquiring the commodity object information are effectively improved.

Alternatively, in addition to the merchandise explanation detail page, which may be directed to the game merchandise object in the manner described above, the terminal may display a video clip floating window in the merchandise detail page, and, for the video clip floating window, which can display thumbnails corresponding to live video clips, or directly play live video clips, etc., the terminal can respond to control operations directed to the video clip floating window, displaying a commodity explanation page corresponding to the game commodity object in the graphical user interface, playing a live broadcast video clip corresponding to the game commodity object in live broadcast content in a video playing area of the commodity explanation page, and outputting a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, therefore, the user can flexibly acquire the commodity information corresponding to the game commodity object through different modes, and the flexibility and the convenience of acquiring the commodity object information are effectively improved.

The commodity explanation interface can comprise a progress control and a double-speed control corresponding to the live video clip, and the terminal can respond to the control operation aiming at the progress control to control the playing progress of the live video clip or respond to the control operation aiming at the double-speed control to determine the target double speed and play the live video clip according to the target double speed in the process that a user watches the live video clip. In addition, under the condition that the game commodity object has the associated live broadcast room, the terminal can also display the corresponding live broadcast room control in the commodity explanation interface, so that the user can jump to the corresponding live broadcast room through the live broadcast room control, the terminal can respond to the control operation aiming at the live broadcast room control and display the live broadcast room page corresponding to the game commodity object in the graphical user interface, and the flexibility of the user for acquiring the commodity information is further improved.

The video playing area of the commodity explanation interface can further comprise a full-screen display control piece, a user can control the display mode of the live video clip through the full-screen display control piece in the process of watching the live video clip, then the terminal can respond to the control operation aiming at the full-screen display control piece, the live video clip is displayed in the graphical user interface in a full-screen mode, and meanwhile, the commodity information card is displayed in the preset area of the graphical user interface, so that when the live video clip is displayed in the full-screen mode to explain a game commodity object, the commodity information card corresponding to the game commodity object can be displayed in the graphical user interface, and the experience of browsing game commodity information by the user is further improved.

In addition, in the process that a user watches the live video clip through the commodity explanation page, if a target game commodity object associated with the game commodity object is detected, a target commodity information card corresponding to the target game commodity object can be displayed in a commodity display area in the commodity explanation page, so that the time for the user to search the commodity object can be effectively reduced by acquiring the associated commodity object and recommending the commodity object to the user, and meanwhile, because a large amount of flow is consumed when the commodity detail page is loaded, the consumption of the flow can be effectively reduced by providing a brief commodity card bullet screen, and the load caused when the server is accessed is reduced.

And 104, responding to the control operation of the first purchase control, and displaying a purchase page aiming at the game commodity object to purchase the game commodity object.

In the commodity information process of browsing game commodity objects by a user, corresponding purchase controls can be provided in a commodity detail page, a commodity card bullet screen and a commodity information card, then the terminal can respond to touch operation aiming at the purchase controls, the purchase page aiming at the game commodity objects is displayed so that the user can purchase the game commodity objects, and then the game commodity shopping guide and the game live broadcast are combined, so that the user can know commodity information through the corresponding game live broadcast when purchasing the game commodity objects, and the purchase requirement of the user is effectively met.

In addition, for the merchandise card barrage and the merchandise information card, the terminal can respond to the control operation aiming at the merchandise card barrage or the merchandise information card and display the merchandise detail page corresponding to the game merchandise object in the graphical user interface, so that the user can conveniently return to the merchandise detail page of the game merchandise object to carry out detailed acquisition on the relevant information of the merchandise in the process of watching the live broadcast or watching the live broadcast video clip, and the flexibility of merchandise information acquisition is improved.

For the game commodity object, the game commodity object can comprise the periphery of a game entity corresponding to the game and game virtual content (such as the virtual game prop, the virtual game role, the virtual game gold coin, the game account, the game service and the like) corresponding to the game service in the game, for the periphery of the game entity, the user can support seven-day unprovoked return after purchasing and receiving goods on line, and for the game virtual content, the return of goods is not supported after successful transaction, therefore, in the process, the commodity information corresponding to the game commodity object can be displayed through a commodity card bullet screen, a commodity information card and the like, so that the user can fully know the commodity information when ordering to ensure that the purchased commodities accord with the expectation of the user.

It should be noted that the embodiments of the present application include, but are not limited to, the above examples, and it is understood that, under the guidance of the ideas of the embodiments of the present application, a person skilled in the art may also set the embodiments according to actual needs, and the present invention is not limited to these examples.

In the embodiment of the application, in the process of browsing and purchasing the game commodity object by the user, the commodity detail page of the game commodity object can be displayed through the graphical user interface of the terminal, the live broadcast room link control corresponding to the game commodity object can be included in the commodity detail page, so that the user can enter the corresponding live broadcast room page through the live broadcast room link control, the live broadcast content associated with the game commodity object can be played in the live broadcast room page, and the commodity card bullet screen corresponding to the game commodity object can be output in a bullet screen mode, on one hand, the user can know the game live broadcast content corresponding to the game commodity object and the information related to the commodity in real time through the live broadcast content, on the other hand, the explanation control can be included in the commodity card bullet screen, so that the user can further enter the commodity explanation page of the game commodity object through the explanation control, the video playing area in the commodity explanation page plays the live video clip corresponding to the commodity object in the live content, meanwhile, the commodity card information corresponding to the game commodity object can be output in the commodity display area, the game commodity object is explained through the live video clip with pertinence and higher relevance, the user can further know the game commodity object, and based on the purchase control in the commodity card information, the convenience user can purchase through a corresponding channel after knowing the corresponding commodity information, and then combines the game commodity shopping guide and the game live broadcast, the user can know the commodity information through the corresponding game live broadcast when purchasing the game commodity object, and the purchase requirement of the user is effectively met.

In order to make the technical solutions in the embodiments of the present application better understood by those skilled in the art, the following is an exemplary description by way of an example.

Referring to fig. 2, a schematic diagram of an interaction scenario provided in an embodiment of the present application is shown, where a user 210 may query, browse, and purchase a game commodity object through a mobile terminal 220, the mobile terminal 220 may run a corresponding application program and present a corresponding application interface in a graphical user interface, so that the user may browse a commodity detail page, live content, a live video clip, and the like of the game commodity object, and in the process of presenting the corresponding content for the user, the mobile terminal 220 may obtain corresponding data, for example, live streaming media data, commodity information, and the like, from a corresponding server 230.

Specifically, referring to fig. 3, a schematic diagram of a commodity detail page provided in this embodiment is shown, when a user selects a certain game commodity object, the terminal may display the commodity detail page 30 corresponding to the game commodity object in a graphical user interface, and a commodity picture 310, price information 320, a purchase control 330, a live link control 340 (displayed in the form of a floating window) of the game commodity object, and a live identifier 350 displayed in the commodity detail page 30 when there is a live time associated with the game commodity object in the commodity detail page 30 may be included in the commodity detail page 30.

Referring to fig. 4, which is a schematic diagram illustrating a live broadcast room page provided in the embodiment of the present application, in the case that a live broadcast identifier in an item detail page indicates that a live broadcast room associated with a game item object is in a broadcast state, if the user touches the link control of the live broadcast room, the terminal can jump to display the live broadcast room page 40 corresponding to the game commodity object, a live content display area 410 and a bullet-screen display area 420 may be included in the live room page 40, meanwhile, when entering the live broadcast room page 40, the terminal can issue a merchandise card barrage 430 corresponding to the game merchandise object in the barrage display area 420, so that the user can learn about the content being live by the anchor through the live content being played in real time in the live content display area 410, meanwhile, the game commodity objects related to the live broadcast room can be known through the commodity card barrage 430 displayed in the barrage display area 420. The merchandise card bullet screen 430 may include an explanation control 4301 (which may be displayed with a corresponding thumbnail, and simultaneously display corresponding indication information, such as "see explanation" to prompt a user to enter a corresponding merchandise explanation page through interacting with the user), and a purchase control 4302, and may further include merchandise information (a merchandise name, a merchandise price, and the like) corresponding to the game merchandise object. Additionally, a barrage input control 440 may also be included in the live room page 40 so that a user may enter a corresponding barrage through the barrage input control 440 to interact with other viewers or anchor in the live room. Optionally, for a live broadcast room page, the live broadcast room page may be further divided into three areas, from top to bottom, such as an interaction area, a live broadcast content display area, and an interaction area, in the first interaction area, related information of a main broadcast in the live broadcast room and live broadcast room information may be displayed, in the second interaction area, a barrage may be displayed, and related controls for publishing the barrage, swiping a gift, and the like may be provided, which is not limited by itself.

Referring to fig. 5, a schematic diagram of a merchandise explanation page provided in this embodiment of the application is shown, when a live broadcast identifier in a merchandise detail page indicates that a live broadcast room associated with a game merchandise object is in an unopened state and a user touches a link control of the live broadcast room, or the user touches an explanation control on a bullet screen of a merchandise card in a live broadcast room page, a terminal may jump to display a merchandise explanation page 50 corresponding to the game merchandise object in a graphical user interface, a video playing area 510 and a merchandise display area 520 may be included in the merchandise explanation page 50, a live broadcast video clip associated with the game merchandise object in a history live broadcast process in the live broadcast room may be played in the video playing area 510, and a merchandise information card 530 may be displayed in the merchandise display area 520, so as to explain the game merchandise object through a targeted and higher-relevance video clip, so that the user can further learn about the game item object. Meanwhile, the merchandise information card 530 may include the merchandise information of the game merchandise object and a corresponding purchase control 5301, so that the user purchases the game merchandise object through the purchase control, and further, the game merchandise shopping guide is combined with the game live broadcast, so that the user can know the merchandise information through the corresponding game live broadcast when purchasing the game merchandise object, and the purchase requirement of the user is effectively met. In addition, a live broadcast room control 540 may be further included in the commodity explanation interface 50, so that the user jumps to the corresponding live broadcast room through the live broadcast room control, and then the terminal may respond to the control operation for the live broadcast room control and display a live broadcast room page corresponding to the game commodity object in the graphical user interface, thereby further improving the flexibility of the user for obtaining commodity information.

In addition, a full-screen display control 550 may also be displayed in the video playing area of the commodity explanation interface, and referring to fig. 6, a schematic diagram of the commodity explanation interface provided in this embodiment is shown, when the user touches the full-screen display control 550, the terminal may display the live video clip 610 in a full-screen manner, and display a commodity information card 620 corresponding to the game commodity object in the graphical user interface.

Referring to fig. 7, which shows a schematic diagram of page switching provided in an embodiment of the present application, in a first diagram of fig. 7, a commodity detail page is shown, which includes a live broadcast room link control 710 and a video segment floating window 720, when a live broadcast identifier in the live broadcast room link control 710 is "live broadcast", a user touches the live broadcast room link control, and a terminal can switch the commodity detail page to a live broadcast room page in a graphical user interface, that is, a second diagram; when the live broadcast identification in the live broadcast room link control 710 is "playback", the user touches the live broadcast room link control, and the terminal can switch the commodity detail page to a commodity explanation page, namely, a picture. In addition, the user can also directly touch the video clip floating window 720, and the terminal correspondingly switches the commodity detail page into a commodity explanation page.

In the process, the shopping guide of the game commodity object is associated with the live game, so that the user can browse the corresponding live broadcast content through the associated live broadcast room, and meanwhile, the information of the game commodity object can be more intuitively known through the live broadcast video clip, so that the user is effectively assisted in making a decision on the game commodity object, particularly making a purchase decision on the game virtual commodity; for the merchants, the game commodity objects can be effectively and visually presented through recording the explanation fragments or live broadcast in real time, and on the other hand, the repeated explanation workload in the live broadcast process can be reduced through the live broadcast video fragments directly associated with the game commodity objects, the pertinence of commodity information introduction can be improved, and the transaction of the game commodities is greatly promoted.

It should be noted that for simplicity of description, the method embodiments are described as a series of acts, but those skilled in the art should understand that the embodiments are not limited by the described order of acts, as some steps can be performed in other orders or simultaneously according to the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.

Referring to fig. 8, a block diagram of a structure of a processing apparatus for live broadcast goods provided in this embodiment of the present application is shown, and a graphical user interface provided by an electronic terminal may specifically include the following modules:

a detail page display module 801, configured to display a commodity detail page of a game commodity object, where the commodity detail page includes a live link control corresponding to the game commodity object;

a live broadcast room page display module 802, configured to respond to a control operation for the live broadcast room link control, display a live broadcast room page corresponding to the game commodity object, play live broadcast content associated with the game commodity object in the live broadcast room page, and output a commodity card bullet screen corresponding to the game commodity object in a bullet screen manner, where the commodity card bullet screen at least includes an explanation control;

an explanation page display module 803, configured to respond to a control operation for the explanation control, display a commodity explanation page corresponding to the game commodity object, play a live video clip corresponding to the game commodity object in the live content in a video play area of the commodity explanation page, and output a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, where the commodity information card at least includes a purchase control;

a purchase page display module 804 configured to display a purchase page for the game item object to purchase the game item object in response to the control operation for the first purchase control.

In an optional embodiment, the link control in the live broadcast room includes a live broadcast identifier, and the live broadcast room page display module 802 is specifically configured to:

In an alternative embodiment, the item detail page further comprises a video clip floating window, and the apparatus further comprises:

In an alternative embodiment, the merchandise card bullet screen further comprises a second purchase control, the apparatus further comprising:

In an optional embodiment, the item explanation interface further comprises a live room control, and the apparatus further comprises:

In an optional embodiment, further comprising:

In an optional embodiment, the goods explanation interface further includes a progress control and a speed doubling control corresponding to the live video clip, and the apparatus further includes:

In an optional embodiment, the merchandise explanation interface further comprises a full screen display control for the live video clip, and the apparatus further comprises:

In an alternative embodiment, further comprising:

In an optional embodiment, further comprising:

For the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and reference may be made to the partial description of the method embodiment for relevant points.

In addition, an embodiment of the present application further provides an electronic device, including: the processor, the memory, and the computer program stored in the memory and capable of running on the processor, when executed by the processor, implement each process of the above-mentioned method for processing live broadcast merchandise, and can achieve the same technical effect, and are not described herein again to avoid repetition.

The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the processes of the embodiment of the method for processing a live broadcast product, and can achieve the same technical effects, and in order to avoid repetition, the details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

Fig. 9 is a schematic diagram of a hardware structure of an electronic device implementing various embodiments of the present application.

The electronic device 900 includes, but is not limited to: a radio frequency unit 901, a network module 902, an audio output unit 903, an input unit 904, a sensor 905, a display unit 906, a user input unit 907, an interface unit 908, a memory 909, a processor 910, and a power supply 911. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 9 does not constitute a limitation of electronic devices, which may include more or fewer components than shown, or some components may be combined, or a different arrangement of components. In the embodiment of the present application, the electronic device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.

It should be understood that, in the embodiment of the present application, the radio frequency unit 901 may be used for receiving and sending signals during a message sending and receiving process or a call process, and specifically, after receiving downlink data from a base station, the downlink data is processed by the processor 910; in addition, the uplink data is transmitted to the base station. Generally, the radio frequency unit 901 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 901 can also communicate with a network and other devices through a wireless communication system.

The electronic device provides wireless broadband internet access to the user via the network module 902, such as assisting the user in sending and receiving e-mails, browsing web pages, and accessing streaming media.

The audio output unit 903 may convert audio data received by the radio frequency unit 901 or the network module 902 or stored in the memory 909 into an audio signal and output as sound. Also, the audio output unit 903 may provide audio output related to a specific function performed by the electronic device 900 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 903 includes a speaker, a buzzer, a receiver, and the like.

The input unit 904 is used to receive audio or video signals. The input Unit 904 may include a Graphics Processing Unit (GPU) 9041 and a microphone 9042, and the Graphics processor 9041 processes image data of a still picture or video obtained by an image capturing device (such as a camera) in a video capture mode or an image capture mode. The processed image frames may be displayed on the display unit 906. The image frames processed by the graphic processor 9041 may be stored in the memory 909 (or other storage medium) or transmitted via the radio frequency unit 901 or the network module 902. The microphone 9042 can receive sounds and can process such sounds into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 901 in case of the phone call mode.

The electronic device 900 also includes at least one sensor 905, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor includes an ambient light sensor and a proximity sensor, where the ambient light sensor may adjust the brightness of the display panel 9061 according to the brightness of ambient light, and the proximity sensor may turn off the display panel 9061 and/or the backlight when the electronic device 900 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the posture of the electronic device (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration identification related functions (such as pedometer, tapping), and the like; the sensors 905 may also include a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, an infrared sensor, etc., which are not described in detail herein.

The display unit 906 is used to display information input by a user or information provided to the user. The Display unit 906 may include a Display panel 9061, and the Display panel 9061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 907 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device. Specifically, the user input unit 907 includes a touch panel 9091 and other input devices 9072. The touch panel 9091, also referred to as a touch screen, may collect touch operations by a user on or near the touch panel 9091 (e.g., operations by a user on or near the touch panel 9091 using a finger, a stylus, or any other suitable object or accessory). The touch panel 9091 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 910, receives a command from the processor 910, and executes the command. In addition, the touch panel 9091 can be implemented by using various types such as a resistive type, a capacitive type, an infrared ray, a surface acoustic wave, and the like. The user input unit 907 may include other input devices 9072 in addition to the touch panel 9091. Specifically, the other input devices 9072 may include, but are not limited to, a physical keyboard, function keys (such as a volume control key, a switch key, and the like), a mouse, and an operation rod, which are not described in detail herein.

Further, the touch panel 9091 may be overlaid on the display panel 9061, and when the touch panel 9091 detects a touch operation on or near the touch panel 9091, the touch panel is transmitted to the processor 910 to determine the type of the touch event, and then the processor 910 provides a corresponding visual output on the display panel 9061 according to the type of the touch event. Although in fig. 9, the touch panel 9091 and the display panel 9061 are implemented as two independent components to implement the input and output functions of the electronic device, in some embodiments, the touch panel 9091 and the display panel 9061 may be integrated to implement the input and output functions of the electronic device, which is not limited herein.

The interface unit 908 is an interface for connecting an external device to the electronic apparatus 900. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 908 may be used to receive input from external devices (e.g., data information, power, etc.) and transmit the received input to one or more elements within the electronic device 900 or may be used to transmit data between the electronic device 900 and external devices.

The memory 909 may be used to store software programs as well as various data. The memory 909 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function (such as a sound playing function, an image playing function, and the like), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 909 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The processor 910 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, and performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 909 and calling data stored in the memory 909, thereby performing overall detection of the electronic device. Processor 910 may include one or more processing units; preferably, the processor 910 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It is to be appreciated that the modem processor described above may not be integrated into processor 910.

The electronic device 900 may further include a power supply 911 (e.g., a battery) for supplying power to various components, and preferably, the power supply 911 may be logically connected to the processor 910 through a power management system, so as to manage charging, discharging, and power consumption management functions through the power management system.

In addition, the electronic device 900 includes some functional modules that are not shown, and thus are not described in detail herein.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present application.

While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.

Those of ordinary skill in the art would appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed in the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one type of logical functional division, and other divisions may be realized in practice, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk or an optical disk, and various media capable of storing program codes.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method for processing live commodities is characterized by comprising the following steps:

2. The method as claimed in claim 1, wherein the live link control includes a live identifier, and the responding to the control operation of the live link control displays a live page corresponding to the game commodity object, and plays the live content associated with the game commodity object in the live page and outputs a bullet screen of the commodity card corresponding to the game commodity object in a bullet screen manner, includes:

3. The method of claim 1, wherein the item detail page further comprises a video clip floating window, the method further comprising:

4. The method of claim 1, wherein the merchandise card bullet screen further comprises a second purchase control, the method further comprising:

5. The method of claim 1, wherein the item explanation interface further comprises live room controls, the method further comprising:

6. The method of claim 1, further comprising:

7. The method of any one of claims 1-6, wherein the merchandise explanation interface further comprises a progress control and a speed doubling control corresponding to the live video clip, and wherein the method further comprises:

and responding to the control operation aiming at the progress control, controlling the playing progress of the live video clip, or responding to the control operation aiming at the speed doubling control, determining a target speed doubling, and playing the live video clip according to the target speed doubling.

8. The method of any of claims 1-6, wherein the item explanation interface further comprises a full screen display control for the live video segment, the method further comprising:

9. The method of claim 1, further comprising:

10. The method of claim 1, further comprising:

and if the target game commodity object associated with the game commodity object is detected, displaying a target commodity information card corresponding to the target game commodity object in the commodity display area.

11. A processing apparatus for live merchandise, wherein a graphical user interface is provided via an electronic terminal, the apparatus comprising:

an explanation page display module, configured to respond to a control operation for the explanation control, display a commodity explanation page corresponding to the game commodity object, play a live video clip corresponding to the game commodity object in the live content in a video play area of the commodity explanation page, and output a commodity information card corresponding to the game commodity object in a commodity display area of the commodity explanation page, where the commodity information card at least includes a purchase control;

12. An electronic device, comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other via the communication bus;

the memory is used for storing a computer program;

the processor, when executing a program stored on the memory, implementing the method of any of claims 1-10.

13. A computer-readable storage medium having instructions stored thereon, which when executed by one or more processors, cause the processors to perform the method recited by any of claims 1-10.