US3077686A - Display sign construction - Google Patents

Display sign construction Download PDF

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Publication number
US3077686A
US3077686A US51127A US5112760A US3077686A US 3077686 A US3077686 A US 3077686A US 51127 A US51127 A US 51127A US 5112760 A US5112760 A US 5112760A US 3077686 A US3077686 A US 3077686A
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sign
body portion
tab
molding
tab portion
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US51127A
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Ignatius M Montalto
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00Cardboard or like show-cards of foldable or flexible material
    • G09F1/10Supports or holders for show-cards

Definitions

  • An object of the invention is to provide an improved construction in a display sign comprising an adhesivebacked tab portion and a copy-bearing portion disposed at a right angle to said tab portion.
  • a further object of the invention is to provide in a display sign of the type described means enabling the selective securing of the entire tab portion to a larger planar surface or the securing of part of said tab portion flat against the face surface of a price molding while ensuring full clearance between the copy-bearing portion of said sign and either one or both lips of said price molding.
  • Still a further object of the invention is to provide in a display sign of the type described means serving the double function of enabling clearance between said copybearing portion and one of the lips of said price molding and of protecting the sign against tearing tending to result from removal of the sign from its attached relation with a price molding.
  • FIG. 1 is a view in elevation of a display sign embodying the invention
  • FIG. 2 is a view in perspective showing said display sign in attached relation to a cash register
  • FIG. 3 is a view in perspective of two of said display signs in diiferently attached positions with respect to a price molding.
  • the display sign indicated generally at is comprised of a main planar body or copy-bearing portion 12 and a tab portion 14 integral therewith, said tab portion 14 being divided into the two sections 16 and 18, by cut line 20 and being provided at its rearward side with areas 22 and 24 of pressure sensitive adhesive.
  • Tab portion 14 is foldable to a right angle with respect to the main body 12, as shown in FIGS. 2 and 3, on fold line 26, the latter being substantially tangent to circular aperture 28 formed in body 12.
  • the sign is filleted at 30 where the tab portion 14 merges into body 12, and the fold line 26 is located to the right, with reference to FIG. 1, of the edge 32 of body 12.
  • FIG. 2 the sign is shown with its entire tab portion 14 removably adhesively secured to the larger planar surface 34 of a store fixture.
  • FIG. 3 a pair of signs are shown in different attached relation to a price molding 36 having a face surface 38 and terminal lips 40 and 42.
  • the left hand sign has its tab portion section 16 adhesively secured to the face surface 38 of molding 36, aperture 28 being disposed over the lower molding lip 42 and providing clearance with respect to said lip to enable body 12 and tab section 16 to be disposed at right angles to each other without interference.
  • the right hand sign in FIG. 3 has the tab portion section 18 thereof adhesively secured to the surface 38 of molding 36, aperture 28 in this instance being disposed over molding lip 40.
  • the offset relation between fold line 26 and sign body edge 32 enables the body of the sign to clear molding lip 42.
  • Aperture 28 serves the further function of preventing the tearing of the sign, preferably made of flexible and readily tearable (once a tear has been initiated) vinyl plastic, as it is pulled oil of a molding. In the absence of aperture 28 such removal of the sign would tend to tear the sign by causing the out line 20 to be extended into the body 12.
  • Whichever tab portion section is secured to the molding has the edge thereof, defined by the out line 20, disposed behind a molding lip. Said lip prevents the sign from being accidentally torn free of the molding by passersby who can brush against it. If it is desired to remove the sign from its position of attachment, the body portion 12 is merely pulled outwardly to break the adhesive bond and to snap the edge free from the molding lip. Aperture 28 protects against tearing of the sign during this removal operation.
  • a display sign formed ot a flexible, tearable material comprising a relatively large body portion for the bearing of copy and a relatively small tab portion integral with said body portion and disposed at a right angle with respect to said body portion, a out line dividing said tab portion into two sections, said out line being normal to said body portion and extending to said body portion, and an aperture formed in said body portion at the point of coming together of said out line with the line of connection between said body and tab portions.
  • a display sign formed of a flexible, tearable material comprising integral body and tab portions having a fold line connection therebetween mutually disposing said portions at right angles to each other, a out line dividing said tab portion into two sections, said out line being normal to said body portion and extending to said body portion, an aperture formed in said fold line at the point of intersection of said fold line and said out line, the balance of the side of said body portion to which said tab portion is attached being disposed in laterally offset relation with respect to said fold line at that side of said fold line which is opposite the side thereof at which said tab portion is disposed.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Road Signs Or Road Markings (AREA)

Description

Feb. 19, 1963 1. M. MONTALTO 3,077,686
DISPLAY SIGN CONSTRUCTION Filed Aug. 22, 1960 F 3 INVENTOR IGNA T/US M. MON TALTO ATTORNEYS 3,877,686 Patented Feb. 19, 1963 [ice 3,077,686 DISPLAY SIGN CONSTRUCTION Ignatius M. Montalto, 1770 Broadway St., Apt. 602, San Francisco, Calif. Filed Aug. 22, 1960, Ser. No. 51,127 2 Claims. (Cl. 40-125) This invention relates to display signs for advertising, and more particularly to an improved construction for display signs of a type especially adapted for use in food markets.
An object of the invention is to provide an improved construction in a display sign comprising an adhesivebacked tab portion and a copy-bearing portion disposed at a right angle to said tab portion.
A further object of the invention is to provide in a display sign of the type described means enabling the selective securing of the entire tab portion to a larger planar surface or the securing of part of said tab portion flat against the face surface of a price molding while ensuring full clearance between the copy-bearing portion of said sign and either one or both lips of said price molding.
Still a further object of the invention is to provide in a display sign of the type described means serving the double function of enabling clearance between said copybearing portion and one of the lips of said price molding and of protecting the sign against tearing tending to result from removal of the sign from its attached relation with a price molding.
Other objects and advantages will be apparent from the following description taken in conjunction with the drawing forming part of this specification, and in which:
FIG. 1 is a view in elevation of a display sign embodying the invention;
FIG. 2 is a view in perspective showing said display sign in attached relation to a cash register; and
FIG. 3 is a view in perspective of two of said display signs in diiferently attached positions with respect to a price molding.
The display sign indicated generally at is comprised of a main planar body or copy-bearing portion 12 and a tab portion 14 integral therewith, said tab portion 14 being divided into the two sections 16 and 18, by cut line 20 and being provided at its rearward side with areas 22 and 24 of pressure sensitive adhesive.
Tab portion 14 is foldable to a right angle with respect to the main body 12, as shown in FIGS. 2 and 3, on fold line 26, the latter being substantially tangent to circular aperture 28 formed in body 12.
The sign is filleted at 30 where the tab portion 14 merges into body 12, and the fold line 26 is located to the right, with reference to FIG. 1, of the edge 32 of body 12.
In FIG. 2 the sign is shown with its entire tab portion 14 removably adhesively secured to the larger planar surface 34 of a store fixture.
In FIG. 3, a pair of signs are shown in different attached relation to a price molding 36 having a face surface 38 and terminal lips 40 and 42. The left hand sign has its tab portion section 16 adhesively secured to the face surface 38 of molding 36, aperture 28 being disposed over the lower molding lip 42 and providing clearance with respect to said lip to enable body 12 and tab section 16 to be disposed at right angles to each other without interference.
The right hand sign in FIG. 3 has the tab portion section 18 thereof adhesively secured to the surface 38 of molding 36, aperture 28 in this instance being disposed over molding lip 40. The offset relation between fold line 26 and sign body edge 32 enables the body of the sign to clear molding lip 42.
Aperture 28 serves the further function of preventing the tearing of the sign, preferably made of flexible and readily tearable (once a tear has been initiated) vinyl plastic, as it is pulled oil of a molding. In the absence of aperture 28 such removal of the sign would tend to tear the sign by causing the out line 20 to be extended into the body 12.
Whichever tab portion section is secured to the molding has the edge thereof, defined by the out line 20, disposed behind a molding lip. Said lip prevents the sign from being accidentally torn free of the molding by passersby who can brush against it. If it is desired to remove the sign from its position of attachment, the body portion 12 is merely pulled outwardly to break the adhesive bond and to snap the edge free from the molding lip. Aperture 28 protects against tearing of the sign during this removal operation.
It will be appreciated of course that the signs could be inverted in FIGS. 2 and 3 so that the body 12 extended above the tab portion 14, as orientation for use of the signs depends on how the advertising matter has been oriented on body 12 for reading purposes.
What is claimed is:
1. A display sign formed ot a flexible, tearable material comprising a relatively large body portion for the bearing of copy and a relatively small tab portion integral with said body portion and disposed at a right angle with respect to said body portion, a out line dividing said tab portion into two sections, said out line being normal to said body portion and extending to said body portion, and an aperture formed in said body portion at the point of coming together of said out line with the line of connection between said body and tab portions.
-2. A display sign formed of a flexible, tearable material comprising integral body and tab portions having a fold line connection therebetween mutually disposing said portions at right angles to each other, a out line dividing said tab portion into two sections, said out line being normal to said body portion and extending to said body portion, an aperture formed in said fold line at the point of intersection of said fold line and said out line, the balance of the side of said body portion to which said tab portion is attached being disposed in laterally offset relation with respect to said fold line at that side of said fold line which is opposite the side thereof at which said tab portion is disposed.
References Cited in the file of this patent UNITED STATES PATENTS 2,080,733 Mull May 18, 1937 2,720,044 Montalto Oct. 11, 1955 2,755,576 Golden July 24, 195.6 2,882,625 Hopp Apr. 21, 1959

Claims (1)

1. A DISPLAY SIGN FORMED OF A FLEXIBLE, TEARABLE MATERIAL COMPRISING A RELATIVELY LARGE BODY PORTION FOR THE BEARING OF COPY AND A RELATIVELY SMALL TAB PORTION INTEGRAL WITH SAID BODY PORTION AND DISPOSED AT A RIGHT ANGLE WITH RESPECT TO SAID BODY PORTION, A CUT LINE DIVIDING SAID TAB PORTION INTO TWO SECTIONS, SAID CUT LINE BEING NORMAL TO SAID BODY PORTION AND EXTENDING TO SAID BODY PORTION, AND AN APERTURE FORMED IN SAID BODY PORTION AT THE POINT OF COMING TOGETHER OF SAID CUT LINE WITH THE LINE OF CONNECTION BETWEEN SAID BODY AND TAB PORTIONS.
US51127A 1960-08-22 1960-08-22 Display sign construction Expired - Lifetime US3077686A (en)

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Cited By (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3290808A (en) * 1965-04-08 1966-12-13 Herman O Delitz Plug-and-cord holder for appliances
US3571960A (en) * 1968-03-04 1971-03-23 Bernard Karel Display means for use with a carrying carton
US3711977A (en) * 1971-01-08 1973-01-23 Blankenhern Display Inc Dimensional display flagger
US3774328A (en) * 1971-01-06 1973-11-27 Goodren Prod Corp Display arrangement
US4208818A (en) * 1977-03-01 1980-06-24 Loblaws Limited Display device
US4222187A (en) * 1979-02-12 1980-09-16 Huck David N Display device
US4338739A (en) * 1980-03-27 1982-07-13 The Hopp Press Shelf sign device having sinuated edges
US4798014A (en) * 1987-02-13 1989-01-17 Tombstone Pizza Corporation Point-of-purchase display
US20080244945A1 (en) * 2007-04-03 2008-10-09 Target Brands, Inc. In-Store Marketing Display Insert
US20090026755A1 (en) * 2007-07-28 2009-01-29 Gale Schmidt Drawing label
US20100205837A1 (en) * 2009-02-16 2010-08-19 Target Brands, Inc. In-Store Marketing Sign
US7992334B1 (en) 2009-01-19 2011-08-09 Target Brands, Inc. In-store marketing sign
US8707600B2 (en) 2010-12-10 2014-04-29 Target Brands, Inc. In-store marketing sign
US9153148B2 (en) 2010-03-05 2015-10-06 Dana Industries Inc. Signage system and method for displaying merchandise on shelves
USD741408S1 (en) 2014-04-08 2015-10-20 Target Brands, Inc. In-store marketing sign
US20170084206A1 (en) * 2014-05-20 2017-03-23 Daniel Irwin Stusser Card that stands perpendicular to a horizontal surface
USD924976S1 (en) * 2018-03-23 2021-07-13 Bedford Industries, Inc. Clip tag

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2080733A (en) * 1936-09-01 1937-05-18 Marathon Paper Mills Co Removable display unit
US2720044A (en) * 1952-04-22 1955-10-11 Ignatius M Montalto Snap-on merchandise tags
US2755576A (en) * 1950-12-19 1956-07-24 Clair W Golden Advertising display pad
US2882625A (en) * 1957-10-03 1959-04-21 Hopp Press Inc Display card

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2080733A (en) * 1936-09-01 1937-05-18 Marathon Paper Mills Co Removable display unit
US2755576A (en) * 1950-12-19 1956-07-24 Clair W Golden Advertising display pad
US2720044A (en) * 1952-04-22 1955-10-11 Ignatius M Montalto Snap-on merchandise tags
US2882625A (en) * 1957-10-03 1959-04-21 Hopp Press Inc Display card

Cited By (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3290808A (en) * 1965-04-08 1966-12-13 Herman O Delitz Plug-and-cord holder for appliances
US3571960A (en) * 1968-03-04 1971-03-23 Bernard Karel Display means for use with a carrying carton
US3774328A (en) * 1971-01-06 1973-11-27 Goodren Prod Corp Display arrangement
US3711977A (en) * 1971-01-08 1973-01-23 Blankenhern Display Inc Dimensional display flagger
US4208818A (en) * 1977-03-01 1980-06-24 Loblaws Limited Display device
US4222187A (en) * 1979-02-12 1980-09-16 Huck David N Display device
US4338739A (en) * 1980-03-27 1982-07-13 The Hopp Press Shelf sign device having sinuated edges
US4798014A (en) * 1987-02-13 1989-01-17 Tombstone Pizza Corporation Point-of-purchase display
US20080244945A1 (en) * 2007-04-03 2008-10-09 Target Brands, Inc. In-Store Marketing Display Insert
US7587849B2 (en) 2007-04-03 2009-09-15 Target Brands, Inc. In-store marketing display insert
US20090026755A1 (en) * 2007-07-28 2009-01-29 Gale Schmidt Drawing label
US8322062B1 (en) 2009-01-19 2012-12-04 Target Brands, Inc. In-store marketing sign
US8171663B1 (en) 2009-01-19 2012-05-08 Target Brands, Inc. In-store marketing sign
US7992334B1 (en) 2009-01-19 2011-08-09 Target Brands, Inc. In-store marketing sign
US7975416B2 (en) 2009-02-16 2011-07-12 Target Brands, Inc. In-store marketing sign
US20110232144A1 (en) * 2009-02-16 2011-09-29 Target Brands, Inc. In-Store Marketing Sign
US8302338B2 (en) 2009-02-16 2012-11-06 Target Brands, Inc. In-store marketing sign
US20100205837A1 (en) * 2009-02-16 2010-08-19 Target Brands, Inc. In-Store Marketing Sign
US9153148B2 (en) 2010-03-05 2015-10-06 Dana Industries Inc. Signage system and method for displaying merchandise on shelves
US8707600B2 (en) 2010-12-10 2014-04-29 Target Brands, Inc. In-store marketing sign
US9299273B2 (en) 2010-12-10 2016-03-29 Target Brands, Inc. In-store marketing sign
USD741408S1 (en) 2014-04-08 2015-10-20 Target Brands, Inc. In-store marketing sign
US20170084206A1 (en) * 2014-05-20 2017-03-23 Daniel Irwin Stusser Card that stands perpendicular to a horizontal surface
US10152902B2 (en) * 2014-05-20 2018-12-11 Daniel Irwin Stusser Card that stands perpendicular to a horizontal surface
USD924976S1 (en) * 2018-03-23 2021-07-13 Bedford Industries, Inc. Clip tag
USD1009159S1 (en) * 2018-03-23 2023-12-26 Bedford Industries, Inc. Clip tag

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