US20120022924A1 - Method and system for creating a personalized experience with video in connection with a stored value token - Google Patents

Method and system for creating a personalized experience with video in connection with a stored value token Download PDF

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Publication number
US20120022924A1
US20120022924A1 US12/904,032 US90403210A US2012022924A1 US 20120022924 A1 US20120022924 A1 US 20120022924A1 US 90403210 A US90403210 A US 90403210A US 2012022924 A1 US2012022924 A1 US 2012022924A1
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US
United States
Prior art keywords
token
video
marker
stored value
camera
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US12/904,032
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English (en)
Inventor
Nicole Runnels
Madeline Wong
Nathan Clark
Andrew Harper
Mackenzie Squires
Randy Lee Bradshaw
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Home Depot Product Authority LLC
Original Assignee
Home Depot USA Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/549,618 external-priority patent/US8645220B2/en
Application filed by Home Depot USA Inc filed Critical Home Depot USA Inc
Priority to US12/904,032 priority Critical patent/US20120022924A1/en
Assigned to HOME DEPOT U.S.A., INC. reassignment HOME DEPOT U.S.A., INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: RUNNELS, NICOLE, WONG, MADELINE, BRADSHAW, RANDY LEE, CLARK, NATHAN, HARPER, ANDREW, SQUIRES, MACKENZIE
Priority to MX2013004166A priority patent/MX347053B/es
Priority to PCT/US2011/055928 priority patent/WO2012051271A2/en
Priority to CN201711270824.0A priority patent/CN107943297B/zh
Priority to CA2814656A priority patent/CA2814656A1/en
Priority to CA3132313A priority patent/CA3132313C/en
Priority to CN201180058755.1A priority patent/CN103503013B/zh
Publication of US20120022924A1 publication Critical patent/US20120022924A1/en
Assigned to HOMER TLC, INC. reassignment HOMER TLC, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: HOME DEPOT U.S.A., INC.
Assigned to HOME DEPOT PRODUCT AUTHORITY, LLC reassignment HOME DEPOT PRODUCT AUTHORITY, LLC ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: HOMER TLC, LLC
Assigned to HOMER TLC, LLC reassignment HOMER TLC, LLC CHANGE OF NAME (SEE DOCUMENT FOR DETAILS). Assignors: HOMER TLC, INC.
Priority to US15/590,539 priority patent/US11016557B2/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03—Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/0304—Detection arrangements using opto-electronic means
    • G06F3/0325—Detection arrangements using opto-electronic means using a plurality of light emitters or reflectors or a plurality of detectors forming a reference frame from which to derive the orientation of the object, e.g. by triangulation or on the basis of reference deformation in the picked up image
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • Another problem with gift cards is that they lack the flair or impact that a traditional gift may have on a person. In other words, most gift recipients become excited when they receive a package that is gift wrapped. The ability to hold an object in a person's hand and not know what the object is because it is hidden by gift wrapping can be exciting for a gift recipient.
  • Gift cards can be uninteresting relative to a traditional package type gift. Also, many gift cards provide their exact value with a writing or label that is provided on the card. This identification of the exact value for a gift card may detract from the impact that a gift card may have on a recipient since there are no unknowns with respect to the gift.
  • FIG. 7 is a functional block diagram of a computer that can be used in the system for creating a personalized experience in connection with a stored value token according to an exemplary embodiment of the invention.
  • FIGS. 11A-11F are exemplary markers that can be used on stored value tokens according to an exemplary embodiment of the invention.
  • FIG. 12 illustrates various exemplary embodiments of the machine-readable code for the stored value token according to the invention.
  • the augmented reality software can be linked to other software components that can produce images of other products that are related to the product displayed in the three-dimensional box.
  • the images of the other products may contain hypertext links so that when they are selected, then additional information or details may be presented on a display for a selected product.
  • Each client device 100 A preferably comprises a display 147 and a camera 175 .
  • the camera 175 can capture a real world scene 115 that includes a user 110 holding a stored value token 101 .
  • the real world scene 115 can be displayed on the display device 147 .
  • the client device 100 A can execute or run an augmented reality and video player/recorder module 160 A.
  • the augmented reality and video player/recorder module 160 A comprises a multimedia platform that can be part of a plug-in for an Internet web browser.
  • a multimedia platform is currently distributed under the Adobe brand Flash Player.
  • a plug-in is sold currently under the name Adobe brand Flash Player.
  • the multimedia platform can manipulate vector and raster graphics, and can support bidirectional streaming audio and video.
  • the multimedia platform may contain a scripting language known, as of this writing, as Action Script.
  • the augmented reality and video player/recorder module 160 A typically comprises files formatted in the “SWF” format, traditionally called “ShockWave Flash” movies, “Flash movies” or “Flash games and usually have a .swf file extension.
  • the token 101 can comprise any type of object which may be able to support or bear a marker 105 A that is tracked by the augmented reality and video player/recorder module 160 A. Further details of the exemplary token 101 illustrated in FIG. 2 are illustrated in FIGS. 9 and 10 and are discussed in further detail below.
  • the augmented reality and video player/recorder module 160 A searches for the marker 105 A within the image projected on the display 200 A in addition to determining the orientation of the marker 105 A relative to the camera 175 .
  • the augmented reality and video player/recorder module 160 A can track the X and Y-axis coordinates of the marker 105 A within the image shown on display 200 A, as well as the Z-axis coordinate of the marker 105 A.
  • the Z coordinate can be determined based on the shape of the marker 105 A being captured by the camera 175 .
  • FIG. 3A is an exemplary computer display 200 B of a user interface which projects the real world scene 115 B comprising the stored value token 101 of FIG. 2 with a video 203 A projected into the scene 115 B and onto the stored value token 101 according to an exemplary embodiment of the invention.
  • the video 203 may comprise customized video recorded by the purchaser of the stored value token 101 .
  • the video 203 may also comprise one or more recorded advertisements produced by a merchant associated with the stored value token 101 .
  • a merchant may also provide a list of pre-recorded videos that may be selected by the purchaser of the stored value token 101 . Content other than customized video and advertisements are included within the scope of the invention.
  • the object 207 can be made to spin or rotate about an axis such as the Y-axis illustrated in FIG. 3 or the object 207 can remain stationary.
  • the rotation of the object 207 can be made dependent upon a detection of movement of the token 101 generated by the user 110 . For example, if the user 110 shakes the token 101 quickly, in a back and forth motion while causing the marker to continue to project a rhomboid shape, then this condition can trigger the augmented reality and video player/recorder module 160 A to rotate the object 207 about the Y-axis in the image of the display 200 C.
  • the electronic message 222 selected by the purchaser of the e-token using his or her client device 100 F may provide a customized message that further includes machine-readable media 1010 A, such as a bar-code.
  • the machine-readable media 1010 A may be used by the recipient of the e-token to purchase goods and/or services.
  • the recipient may print-out the machine-readable media 1010 A or the recipient may key-in the human-readable numbers represented by the machine-readable media 1010 A that are usually presented adjacent to or just below the machine-readable media 1010 A.
  • a user 110 may enter commands and information into computer 100 A through input devices, such as a keyboard 140 and a pointing device 142 .
  • Pointing devices may include a mouse, a trackball, and an electronic pen that can be used in conjunction with an electronic tablet.
  • Other input devices may include a microphone, joystick, game pad, satellite dish, scanner, or the like.
  • serial port interface 146 that is coupled to the system bus 123 , but may be connected by other interfaces, such as a parallel port, game port, a universal serial bus (USB), or the like.
  • FIG. 8A is a functional block diagram illustrating data 802 which may be assembled by the web server 100 E, media server 100 B, the transcode server 100 C, and the server array 100 D for sending to a client device 100 A equipped with an Internet or web browser 163 according to an exemplary embodiment of the invention.
  • First data 802 A may include camera monitor data 803 A, 3-D model generator data 806 A, marker recognizer and tracker data 809 A, screen pointer movement data 815 A, and local product/service image data 166 A, which forms the local product/service storage 166 of FIG. 7 .
  • the marker 105 B 1 has been illustrated with dashed lines on the second side 901 B to denote that it is hidden from the view illustrated in FIG. 10A . Further details of the marker 105 are illustrated in FIG. 11 and discussed in further detail below.
  • FIGS. 11A-11F are exemplary markers 105 that can be used on stored value tokens 101 A according to an exemplary embodiment of the invention.
  • FIG. 11A illustrates an example of a marker 105 B 2 that comprises a square shaped outer member 906 B which encloses a graphical element 1105 A and human-readable media 909 B.
  • the graphical element 1105 A can comprise a rotated “L”-shaped member.
  • the human-readable media 909 B can comprise text, such as the phrase “BOBA.” However, other text can be used without departing from the scope of the invention.
  • FIG. 13 illustrates a magnetic stripe for the machine-readable code 1010 D according to an exemplary embodiment of the invention.
  • the magnetic stripe machine-readable code 1010 D can be positioned on the second side 901 B (as illustrated) of the token 101 , or on the first side 901 A (not illustrated).
  • the marker 105 is illustrated with dashed lines to signify that it is hidden with respect to this view.
  • the web server 100 E may receive the token identifier listed on the stored value token 101 from the client device 100 A. There may be different websites set up for activating the stored value token 101 and using the stored value token 101 after it has been activated.
  • the website providing the augmented reality data for the client device 100 A after the token 101 has been activated may prompt the user to enter the token identifier as the first step in initiating the augmented reality experience. So step 1427 may constitute the request to initiate the augmented reality experience by prompting a user to key-in a token identifier.
  • the web server 100 E may retrieve the product/service file and customized video 203 associated with the token identifier from the product/service database 179 .
  • the augmented reality and video player/recorder module 160 A may transfer the recorded video data to the Internet/Web browser 163 which in turn transfers the video data to the media server 100 B as illustrated in FIG. 8A .
  • the media server 100 B may create containing the video data.
  • the media server 100 B may alert the Web server 100 E of the filename which is treated by the media server 100 B for storing the video data being recorded by the purchaser of the stored value token 101 .
  • step 1530 if a supported video file type is provided, then the augmented reality and video player/recorder module 160 A may send the received file type to the Web server 100 E.
  • step 1533 if the video file type received is not in a preferred format such as in the flash media file format (.flv) or the QuickTime (.mov) video file format, then the Web server 100 E may transfer the received file and issue a command to the transcode server 100 C to change the received file format to the preferred video file format, such as (.flv) and (.mov).

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  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Processing Or Creating Images (AREA)
  • User Interface Of Digital Computer (AREA)
US12/904,032 2009-08-28 2010-10-13 Method and system for creating a personalized experience with video in connection with a stored value token Abandoned US20120022924A1 (en)

Priority Applications (8)

Application Number Priority Date Filing Date Title
US12/904,032 US20120022924A1 (en) 2009-08-28 2010-10-13 Method and system for creating a personalized experience with video in connection with a stored value token
MX2013004166A MX347053B (es) 2010-10-13 2011-10-12 Método y sistema para crear una experiencia personalizada con video en conexión con un señal de valor almacenada.
PCT/US2011/055928 WO2012051271A2 (en) 2010-10-13 2011-10-12 Method and system for creating a personalized experience with video in connection with a stored value token
CN201711270824.0A CN107943297B (zh) 2010-10-13 2011-10-12 以与储值令牌相关的视频创建个性化体验的方法和系统
CA2814656A CA2814656A1 (en) 2010-10-13 2011-10-12 Method and system for creating a personalized experience with video in connection with a stored value token
CA3132313A CA3132313C (en) 2010-10-13 2011-10-12 Method and system for creating a personalized experience with video in connection with a stored value token
CN201180058755.1A CN103503013B (zh) 2010-10-13 2011-10-12 以与储值令牌相关的视频创建个性化体验的方法和系统
US15/590,539 US11016557B2 (en) 2009-08-28 2017-05-09 Method and system for creating a personalized experience in connection with a stored value token

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/549,618 US8645220B2 (en) 2009-08-28 2009-08-28 Method and system for creating an augmented reality experience in connection with a stored value token
US12/904,032 US20120022924A1 (en) 2009-08-28 2010-10-13 Method and system for creating a personalized experience with video in connection with a stored value token

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US12/549,618 Continuation-In-Part US8645220B2 (en) 2009-08-28 2009-08-28 Method and system for creating an augmented reality experience in connection with a stored value token

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US15/590,539 Division US11016557B2 (en) 2009-08-28 2017-05-09 Method and system for creating a personalized experience in connection with a stored value token

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US20120022924A1 true US20120022924A1 (en) 2012-01-26

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US12/904,032 Abandoned US20120022924A1 (en) 2009-08-28 2010-10-13 Method and system for creating a personalized experience with video in connection with a stored value token
US15/590,539 Active 2031-06-19 US11016557B2 (en) 2009-08-28 2017-05-09 Method and system for creating a personalized experience in connection with a stored value token

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CN (2) CN103503013B (zh)
CA (2) CA2814656A1 (zh)
MX (1) MX347053B (zh)
WO (1) WO2012051271A2 (zh)

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