US20020121547A1 - Method and system from detecting and rewarding for the use of a shopping cart in a hypermarket - Google Patents
Method and system from detecting and rewarding for the use of a shopping cart in a hypermarket Download PDFInfo
- Publication number
- US20020121547A1 US20020121547A1 US10/019,069 US1906902A US2002121547A1 US 20020121547 A1 US20020121547 A1 US 20020121547A1 US 1906902 A US1906902 A US 1906902A US 2002121547 A1 US2002121547 A1 US 2002121547A1
- Authority
- US
- United States
- Prior art keywords
- shopping
- shopping cart
- reward
- detection means
- center
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
- 238000000034 method Methods 0.000 title claims description 12
- 238000001514 detection method Methods 0.000 claims abstract description 21
- 238000012545 processing Methods 0.000 claims abstract description 9
- 230000003287 optical effect Effects 0.000 claims description 21
- 230000002123 temporal effect Effects 0.000 claims description 5
- 230000001419 dependent effect Effects 0.000 abstract 1
- 238000011156 evaluation Methods 0.000 description 3
- 230000000694 effects Effects 0.000 description 2
- 238000009434 installation Methods 0.000 description 2
- 238000012423 maintenance Methods 0.000 description 2
- 208000001613 Gambling Diseases 0.000 description 1
- 230000002596 correlated effect Effects 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 238000011835 investigation Methods 0.000 description 1
- 230000008450 motivation Effects 0.000 description 1
- 238000009420 retrofitting Methods 0.000 description 1
- 238000000926 separation method Methods 0.000 description 1
Images
Classifications
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G3/00—Alarm indicators, e.g. bells
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F9/00—Shop, bar, bank or like counters
- A47F9/02—Paying counters
- A47F9/04—Check-out counters, e.g. for self-service stores
- A47F9/045—Handling of baskets or shopping trolleys at check-out counters, e.g. unloading, checking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/387—Payment using discounts or coupons
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
- G07F7/06—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles
- G07F7/0618—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles by carts
- G07F7/0636—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles by carts in which the trolleys or carts are kept in a restricted zone such as a coral-like enclosure, or are passing a gate before use is possible
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
- G07F7/06—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles
- G07F7/0618—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles by carts
- G07F7/0672—Special lock-activating tokens, serving as replacement of a payment or of a coin
- G07F7/0681—Special lock-activating tokens, serving as replacement of a payment or of a coin in which a card, pay-card or card-like object is used as the special token required to get permission or activate the lock to use the trolley or cart
Definitions
- This invention pertains to a method and a system to detect and reward the use of a shopping cart in a shopping center, wherein the existence of a shopping cart at the shopping center is automatically and wirelessly detected.
- the system has in it a number of shopping carts as well as detection means installed in the shopping center to automatically, wirelessly detect the existence of shopping carts.
- the detection means noted above to automatically and wirelessly detect the existence of a shopping cart in the shopping center are known in another use, such as to reward the return of a shopping cart to the collection points provided for it, as provided in WO 98/51197:
- an electronic system to detect and reward the return of shopping carts has been proposed in which every shopping cart is provided with an electronic sender-receiver device.
- This unit allows the shopping carts, which can be taken from the collection point without a deposit, to be electronically identified.
- a first signal A is produced when a particular shopping cart passes through the cash register of the shopping center and is recognized electronically.
- a second signal B is produced when the same cart is stored at a collection point is also electronically identified there and recognized in this manner.
- a central data processing unit in the shopping center receives both signals A and B, correlates them and issues a bonus.
- the object of this invention is to make available a method and a system to detect and reward the use of a shopping cart in a shopping center that raises the user frequency of shopping carts with little installation and maintenance costs.
- the shopping carts are provided with an optically identifiable, individual identity, by means of which the existence of the shopping cart in the shopping canter can be recognized by optical means.
- this can be accomplished by providing every shopping cart with a bar code or a series of numbers and/or letters as an optically readable identity so that a digital image-processing camera, such as a CCD camera, and/or a scanner that preferably operates with laser light can identify every shopping cart reliably.
- a digital image-processing camera such as a CCD camera
- a scanner that preferably operates with laser light
- This invention utilizes the principle that an optical signal—in the case of the camera the surrounding light—is reflected in a way that is characteristic for each shopping cart, and the reflected signal is recognized by an optical detector.
- the shopping carts can thus be designed as pure passive reflectors and thus do not have to be equipped with a signal transmitter or with a detector. It is possible to retrofit existing shopping carts at any time with the least amount of work.
- This principle can also be implemented in other ways than using a bar code or similar means: It would be conceivable, for example, to characteristically polarize or shift the frequency of the reflected light for each individual shopping cart.
- the measures according to the invention thus make it possible to automatically recognize, using the simplest means to retrofit the equipment in any shopping center, whether a customer is using a shopping cart or not so as to translate this fact into the issuance of a bonus.
- This bonus can, for example be a rebate that is credited to the customer at the cash register.
- it can make sense to network a number of detection means distributed about the shopping center with a central data processing unit in order to detect the local and/or temporal history of the path of each shopping cart through the shopping center; the reason is that the issuance of a bonus can be coupled to the duration of the customer's stay in the store this way or to the existence of the customer at an activity or the like.
- the system according to the invention can be used to arrange a form of contest: Only those who use a shopping cart take part in the contest and have the chance to win a prize. This would generally offer sufficient incentive to get the customers to use a shopping cart. Thus, only randomly selected shopping carts are awarded a bonus or a lottery winning.
- the random selection of the shopping cart can be weighted by taking into account local and/or temporal route data of the shopping cart through the shopping center, i.e. in the simplest case, by providing that the chances of winning increase as more detection means are passed and/or the slower a shopping cart is pushed through the shopping center.
- a terminal to display and issue the bonus or lottery winnings, which in particular can be located near the cash register. It is conceivable, for example to have a large lit display with the contents “Cart number . . . has received a prize available here at the terminal”.
- the shopping cart with optical receiving equipment and to provide the detection means installed in the store with optical sending equipment so that the shopping cart can receive optically transmitted signals and save or display them.
- the sending equipment can issue optical signals using a random generator or counter pulses or the like when the detection means recognizes a shopping cart that passes by, and these signal are received and saved or displayed by the shopping cart. If the signals are displayed right away, this can be immediately recognized by the customer, which increases his incentive to remain longer in the shopping center.
- these signals can also be forwarded to a customer-owned data medium, in particular to a chip card. If this chip card is used at the cash register for cashless payment of the purchase, the bonus issued or lottery winnings can automatically be taken into account when paying.
- the preferred additional optical sending equipment at the detection means can be made up of IR light sources, which makes them invisible to the customer. However, they can also be made up of a light signal modulated according to the normal lighting of the shopping center—which is particularly simple to do. The latter requires no installations of additional light sources in the shopping center.
- An especially preferred variation of the invention results when further optical detection means are provided at a collection point for shopping carts to recognize each shopping cart and when they are designed such that they issue a reward when a shopping cart previously in the shopping center is returned, or else issue a signal to issue a reward.
- This reward can in turn be gambling points for participation in a contest; it is however also conceivable to have a credit certificate issued to be deducted from a later purchase.
- This variation of the invention has the big advantage in that not only is the use of a shopping cart made more attractive to the customer, but also promotes the straightening up, i.e. the return of the shopping cart to the collection point provided for it.
- a shopping cart provided with an optically readable identity is identified anywhere in the shopping center, preferably at the cash register, for example by a CCD camera or a scanner.
- the shopping cart is again recognized in the same manner, whereupon a bonus is issued.
- This system can be retrofitted in any shopping center with the simplest of means; the advantages in comparison to the prior art are obvious.
- the camera is located such that it only detects shopping carts that are put away inside of the collection point, this creates the incentive for the customers to evenly distribute the shopping carts to a number of collection points and not just “overflow” the nearest collection point to the shopping center.
- FIG. 1 is a schematic side view of a cash register of a shopping center
- FIG. 2 a schematic side view of a collection point with a stacked row of shopping carts
- FIG. 3 is a schematic representation of the handle area of a shopping cart
- FIGS. 4, 4 a and 4 b illustrate examples for an optically readable identity located on a shopping cart.
- FIG. 1 it is shown schematically how a shopping cart 1 passes by a cash register 2 of a shopping center.
- the cash register 2 is provided with a reader 3 in common fashion and a display 4 .
- a CCD camera 5 Above the cash register area is a CCD camera 5 that can safely identify the shopping cart 1 by means of a bar code, not shown in detail here.
- a sending unit 6 Above the cash register and the shopping cart 1 is also provided with a detector 7 that is attached to the handle 8 .
- the sending unit 6 emits a light signal 9 in the infrared region which is intercepted by the detector 7 .
- FIG. 2 shows schematically a collection point 10 with a stacked row 11 of shopping carts into which the shopping cart 1 is to be placed.
- the stacked row 11 is another CCD camera 12 that is capable, similar to the first CCD camera 5 in FIG. 1, of identifying the shopping cart 1 with the help of its identity (not visible here).
- the CCD camera 12 is capable of detecting and recognizing the handle 8 of shopping carts 1 standing in the stacked row 11 and their orientation to and separation from one another, so as to determine whether the last shopping cart 1 had been properly pushed into the stacked row 11 .
- FIG. 3 shows the detector 7 already depicted in FIG. 1 at the handle 8 of the shopping cart 1 in more detail.
- the light signal 9 issued from the sending unit 6 arrives at a converging lens 14 of the detector 7 and is redirected by it to a photodiode 15 .
- the photodiode 15 cooperates with an evaluation circuit 16 that can keep the various light signals 9 separate and save them for a certain time period.
- a customer chip card 18 can be inserted into a read-write device 17 of the detector 7 , for example a customer card that is also used for cashless payment at the cash register. If the shopping cart 1 equipped with this detector is led through a shopping center with a number of sending units (not shown) similar to the sending unit 6 from FIG.
- the evaluation circuit 16 collects a number of different light signals 9 in a sequence depending on the path of the customer so that this path information is written directly onto evaluated on the chip card 18 of the customer.
- the chip card 18 is then read out and a reward for the use of the shopping cart 1 , for example the participation in a contest, is issued.
- the chip card 18 can be written on with the information of proper return when the shopping cart 1 is returned so that the customer can receive a credit certificate for his next purchase for his properly returning the shopping cart 1 to the collection point.
- An issuing device 13 at the collection point 10 is in this way unnecessary.
- FIG. 4 shows a schematic side view of a shopping cart 1 of another exemplary embodiment of the invention, wherein FIGS. 4 a and 4 b show detail A in a plan view for two different embodiment forms.
- a shopping cart 1 without a detector 7 which differs from common shopping carts only in that it has a bar code 19 , 20 shown in FIGS. 4 a and 4 b .
- the bar code 19 is in a corner of the shopping cart 1 and in case of FIG. 4 b g, the bar code 20 is on the front of the shopping cart 1 .
- the especially simple retrofitting of such identities designed as bar codes 19 , 20 and the ease of legibility by a CCD camera 5 (FIG. 1) or CCD camera 12 (FIG. 2) is clear to see.
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- General Physics & Mathematics (AREA)
- Physics & Mathematics (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- General Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- Cash Registers Or Receiving Machines (AREA)
- Handcart (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Train Traffic Observation, Control, And Security (AREA)
Applications Claiming Priority (6)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE10019941.0 | 2000-04-20 | ||
DE2000119942 DE10019942B4 (de) | 2000-04-20 | 2000-04-20 | Verfahren und System zum Erfassen und Belohnen der Rückführung von Einkaufswagen |
DE10019941A DE10019941B4 (de) | 2000-04-20 | 2000-04-20 | Verfahren und System zum Erfassen und Belohnen der Rückführung von Einkaufswagen |
DE10019944.5 | 2000-04-20 | ||
DE2000119944 DE10019944A1 (de) | 2000-04-20 | 2000-04-20 | Verfahren und System zum Erfassen und Belohnen einer Rückführung von Einkaufswagen |
DE10019942.9 | 2000-04-20 |
Publications (1)
Publication Number | Publication Date |
---|---|
US20020121547A1 true US20020121547A1 (en) | 2002-09-05 |
Family
ID=27213815
Family Applications (3)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US10/019,069 Abandoned US20020121547A1 (en) | 2000-04-20 | 2001-04-20 | Method and system from detecting and rewarding for the use of a shopping cart in a hypermarket |
US10/019,142 Expired - Fee Related US7292158B2 (en) | 2000-04-20 | 2001-04-20 | Method and system for detecting and rewarding the returning of shopping carts |
US11/850,198 Expired - Lifetime US7579967B2 (en) | 2000-04-20 | 2007-09-05 | Method and system for detecting and rewarding the returning of shopping carts |
Family Applications After (2)
Application Number | Title | Priority Date | Filing Date |
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US10/019,142 Expired - Fee Related US7292158B2 (en) | 2000-04-20 | 2001-04-20 | Method and system for detecting and rewarding the returning of shopping carts |
US11/850,198 Expired - Lifetime US7579967B2 (en) | 2000-04-20 | 2007-09-05 | Method and system for detecting and rewarding the returning of shopping carts |
Country Status (8)
Country | Link |
---|---|
US (3) | US20020121547A1 (fr) |
EP (2) | EP1285412B1 (fr) |
AT (1) | ATE313128T1 (fr) |
AU (2) | AU6221501A (fr) |
BR (2) | BR0106078B1 (fr) |
DE (1) | DE50108389D1 (fr) |
ES (1) | ES2254426T3 (fr) |
WO (2) | WO2001082241A2 (fr) |
Cited By (49)
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US20050072651A1 (en) * | 2001-11-16 | 2005-04-07 | Systec Pos-Technology Gmbh | System and method for detecting and rewarding the return of a supermarket trolley or a luggage trolley taken from a trolley park |
WO2005093672A1 (fr) * | 2004-03-17 | 2005-10-06 | Luis Filipe Vaz | Procede et systeme de gestion d'un parc de chariots, notamment dans une structure de transport ou commerciale |
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GB2425637A (en) * | 2005-04-25 | 2006-11-01 | Christopher Bee | A supermarket trolley with a tracking device |
US20080249851A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Method and apparatus for providing customized digital media marketing content directly to a customer |
US20080249869A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Method and apparatus for presenting disincentive marketing content to a customer based on a customer risk assessment |
US20080249857A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Generating customized marketing messages using automatically generated customer identification data |
US20080249867A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Method and apparatus for using biometric data for a customer to improve upsale and cross-sale of items |
US20080249856A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Method and apparatus for generating customized marketing messages at the customer level based on biometric data |
US20080249836A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Generating customized marketing messages at a customer level using current events data |
US20080249793A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Method and apparatus for generating a customer risk assessment using dynamic customer data |
US20080249859A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Generating customized marketing messages for a customer using dynamic customer behavior data |
US20080249837A1 (en) * | 2007-04-03 | 2008-10-09 | Robert Lee Angell | Automatically generating an optimal marketing strategy for improving cross sales and upsales of items |
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Also Published As
Publication number | Publication date |
---|---|
WO2001082240A3 (fr) | 2002-11-21 |
BR0106078B1 (pt) | 2009-08-11 |
US7292158B2 (en) | 2007-11-06 |
EP1285412B1 (fr) | 2005-12-14 |
ES2254426T3 (es) | 2006-06-16 |
WO2001082240A2 (fr) | 2001-11-01 |
BR0106076A (pt) | 2002-04-23 |
EP1285412A2 (fr) | 2003-02-26 |
BR0106078A (pt) | 2002-04-23 |
WO2001082241A2 (fr) | 2001-11-01 |
AU5835601A (en) | 2001-11-07 |
DE50108389D1 (de) | 2006-01-19 |
US20020121977A1 (en) | 2002-09-05 |
WO2001082241A3 (fr) | 2002-11-21 |
AU6221501A (en) | 2001-11-07 |
US7579967B2 (en) | 2009-08-25 |
EP1287497A2 (fr) | 2003-03-05 |
US20080021782A1 (en) | 2008-01-24 |
ATE313128T1 (de) | 2005-12-15 |
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