TW201911892A - Method, device, terminal, and storage medium for pusing information based on instant messaging - Google Patents

Abstract

The present invention is related to a method, device, terminal, and storage medium for pushing information based on instant messaging. The method includes extracting a keyword in a chat message in a conversation area; obtaining push information matching the keyword from a server; selecting a display template according to the push information; reconstructing the push information according to the display template, and displaying the push information in a corresponding predetermined template interface, wherein the predetermined template interface does not block the conversation area. The method, device, terminal, and storage medium for pushing information based on instant messaging do not require users to provide keywords, push information according to chat messages in real time, and push contents that users are interested in accurately.

Description

 Information dissemination method, device, terminal and storage medium based on instant messaging  

The present invention relates to the field of Internet technologies, and in particular, to an information dissemination method, apparatus, terminal, and storage medium based on instant messaging.

Wisdom recommendation has been applied in various fields of the Internet. Many companies will introduce product-related content wisdom recommendations based on machine learning in their respective product forms. In the traditional content wisdom recommendation, the recommendation is based on the search keyword input by the user or the personal preference product in the e-commerce. For example, in the search page, the user first inputs the search keyword in the search box, and then according to the user input. The keywords push the relevant information, the operation is cumbersome, and some shopping stores are recommended according to the user's purchase behavior, there is a certain backwardness, resulting in the recommended content can not accurately meet the user's needs.

The embodiment of the invention provides an information dissemination method, a device, a terminal device and a storage medium based on instant messaging, which can push the information according to the chat message in real time without the user providing the keyword, and can accurately push the content of interest to the user.

An information dissemination method based on instant messaging, comprising: capturing a keyword of a chat message in a conversation area; obtaining a push information matching the keyword from a server; and selecting a display template according to the push information; The display template reconstructs the push information and displays it in a corresponding preset template interface, where the preset template interface does not block the dialog area.

An information dissemination device based on instant messaging, comprising: a capture module for capturing keywords of a chat message in a conversation area; and a obtaining module, configured to obtain a push broadcast matching the keyword from a server a display module, configured to select a display template according to the push information; a display module, configured to reconstruct the push information according to the display template, and display the corresponding preset template interface The preset template interface does not obscure the dialog area.

A terminal, comprising a memory and a processor, the memory storing computer executable instructions, the computer executable instructions being executed by the processor, such that the processor implements the method as described above.

A computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements the method as described above.

The above-mentioned information dissemination method, device, terminal device and storage medium based on instant messaging obtain the push information matched with the keyword from the server by capturing the keyword of the chat message, and perform the push information according to the selected display template. After the reconstruction, it is displayed in the corresponding preset template interface, and the user is not required to provide keywords, and the information is pushed according to the chat message in real time, and the content of interest to the user can be accurately pushed. In addition, the preset template interface does not block the chat area, the user does not need to jump to the current chat interface to obtain the push information, and does not interrupt the current chat process, making the instant communication more convenient and smooth, and can improve the user adhesion.

10‧‧‧ Terminal

20‧‧‧Server

S310~S340‧‧‧Steps

402‧‧‧Dialogue area

404‧‧‧Preset template interface

S502~S506‧‧‧Steps

S702~S706‧‧‧Steps

S902~S908‧‧‧Steps

1002‧‧‧Restaurant Information

1102‧‧‧Preset template interface

1104‧‧‧Virtual keyboard

1106‧‧‧Dialog window

1202~1224‧‧‧Steps

1300‧‧‧Information dissemination device based on instant messaging

1310‧‧‧Capture module

1320‧‧‧Get the module

1330‧‧‧Selection module

1340‧‧‧Display module

1350‧‧‧First Sending Module

1360‧‧‧View module

1370‧‧‧Share module

1380‧‧‧second transmission module

1 is an application scenario diagram of an instant messaging-based information push method in an embodiment; FIG. 2 is a block diagram of a terminal device in one embodiment; and FIG. 3 is an information broadcast based on instant messaging in an embodiment. FIG. 4A is a schematic diagram showing an interface for displaying push information in one embodiment; FIG. 4B is a schematic diagram showing an interface for displaying push information in another embodiment; FIG. 4C is a view showing a push broadcast in another embodiment. The interface diagram of the information; FIG. 5 is a schematic diagram showing the process of displaying the preview data in an embodiment; FIG. 6 is a diagram showing the continuous display of more preview data according to the operation of the user in the preset template interface in one embodiment. FIG. 7 is a schematic diagram showing a process of displaying specific content data in an embodiment; FIG. 8A is a schematic diagram of a first operation of a terminal machine receiving a preset template interface in an embodiment; FIG. 8B is an embodiment according to an embodiment; The first operation shows a schematic diagram of the specific content data; FIG. 9 is a schematic diagram of the flow of sharing the push information in one embodiment; and FIG. 10 is a shared push broadcast in one embodiment. Schematic diagram of information; FIG. 11 is a schematic diagram of interface design in one embodiment; FIG. 12 is a schematic diagram of interaction process between a terminal and a server in one embodiment; and FIG. 13 is an information pushing apparatus based on instant messaging in one embodiment Figure 14 is a block diagram of an information dissemination apparatus based on instant messaging in another embodiment; Fig. 15 is a block diagram of an information dissemination apparatus based on instant messaging in still another embodiment; In another embodiment, a block diagram of an instant messaging based information push device.

In order to make the objects, the technical solutions and the advantages of the present invention more comprehensible, the present invention will be further described in detail below with reference to the drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

It will be understood that the terms "first", "second" and the like, as used herein, may be used to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish one element from another. For example, a first client may be referred to as a second client, and similarly, a second client may be referred to as a first client, without departing from the scope of the present invention. Both the first client and the second client are clients, but they are not the same client.

FIG. 1 is an application scenario diagram of an information dissemination method based on instant messaging in an embodiment. As shown in FIG. 1, in one embodiment, the terminal 10 and the server 20 are connected via a network. The terminal 10 captures the keyword of the chat message in the conversation area and transmits the keyword to the server 20. The terminal 10 obtains the push information matching the keyword from the server 20, and selects the presentation template based on the push information. The terminal device 10 reconstructs the push information according to the selected display template, and displays it in the corresponding preset template interface, and the preset template interface does not block the dialog area.

Figure 2 is a block diagram of the above terminal 10 in one embodiment. As shown in FIG. 2, the terminal 10 includes a processor coupled through a system bus, a non-volatile storage medium, an internal storage and network interface, a display screen, and an input device. The non-volatile storage medium of the terminal device 10 stores an operating system and computer executable instructions, and the computer executable instructions are executed by the processor to implement an instant messaging application for the terminal device 10 provided in the embodiment of the present application. Information dissemination method. The processor is used to provide computing and control capabilities to support the operation of the entire terminal 10. The internal storage in the terminal 10 provides an environment for the operation of computer executable instructions in the non-volatile storage medium. The network interface is used for network communication with the server, such as sending keywords to the server, receiving push information matching the keywords from the server, and the like. The display screen of the terminal 10 may be a liquid crystal display screen or an electronic ink display screen. The input device may be a touch layer covered on the display screen, or may be a button, a trackball or a touchpad provided on the outer casing of the terminal 10. It can be an external keyboard, trackpad or mouse. The terminal device 10 can be a mobile phone, a tablet computer, or a personal digital assistant or wearable device. It will be understood by those skilled in the art that the structure shown in FIG. 2 is only a block diagram of a partial structure related to the solution of the present application, and does not constitute the terminal device 10 to which the present application is applied. By definition, a particular terminal 10 may include more or fewer components than shown, or some components may be combined, or have different component arrangements.

As shown in FIG. 3, in an embodiment, an information dissemination method based on instant messaging is provided, and the method includes the following steps:

Step S310, capturing keywords of the chat message in the conversation area.

The user can talk to other user terminals through the instant messaging client installed on the terminal, wherein the conversation can be a one-to-one two-person conversation or a group conversation with multiple people at the same time, and the user can be in the instant messaging conversation. Transfer text, voice information, and exchange documents. The terminal can capture the keyword of the chat message in the conversation area, and the dialog area refers to the area where the conversation is performed, and generally includes a dialog information display box and an information input box, wherein the chat message can be text information or voice information, etc. It can be a video, a picture or a text file.

In one embodiment, the moment at which the terminal triggers the keyword capturing the chat message may include a moment of receiving a chat message sent by another user terminal, and a moment when the terminal sends the chat message. When the terminal receives the chat message sent by the other user terminal and displays the dialog message display box in the conversation area, the keyword of the received chat message can be retrieved; when the terminal sends the chat message and displays the dialog information in the conversation area When the box is displayed, the keywords of the sent chat message can be retrieved. Further, when the user inputs a chat message in the information input box of the conversation area, the keyword of the input chat message may be retrieved. The terminal device may retrieve keywords corresponding to the chat message according to the chronological order of the chat message. For example, if the terminal device receives the chat message sent by another user terminal device at the first moment, the key of the received chat message may be retrieved first. The word, in the second moment, obtains the chat message input in the information input box, and then retrieves the keyword of the input chat message.

In an example, when the terminal opens the dialog window, a preset number of historical chat messages may be displayed in the dialog information display box of the dialog area, and the terminal may capture a preset number of historical chat messages displayed in the dialog area. Keywords: When a preset number of historical chat messages contain more keywords, the last historical chat message can be selected to capture keywords. It can be pushed according to the recent historical chat message. When the dialog window is reopened, the user can obtain the push information without re-entering the keyword, which is more convenient and quick.

In one embodiment, the terminal reads the chat message in the conversation area, classifies the chat message, and performs word determination on the word after the word segmentation, and determines the attribute of each word or word divided, wherein each The attribute of a word or a word refers to the role of a word or a word in a sentence and the corresponding part of speech. The functions may include a main word, a predicate, a received word, etc. The part of speech may include a noun, a verb, an adjective, an adverb, and the like. After the terminal determines the attributes of each word or word that is divided, the words or words that do not affect the semantics can be removed, and the keywords are sorted according to the preset keyword lexicon, thereby obtaining the final keyword.

In this embodiment, a plurality of categories of keywords may be included in a preset keyword vocabulary, such as weather, food, star, movie, music, technology, fashion, travel, constellation, itinerary, etc., each category Different keywords can be set separately. For example, desserts, hot pot, coffee, Japanese food, steak, spicy, light and other keywords are set under the food category. Keywords such as Zhang San, Li Si and Zhao Wu are set under the star category. Wait. The terminal can identify the chat message of the word segmentation according to the preset keyword vocabulary to obtain the final keyword. For example, the chat message is "I like to listen to Zhang San's song", and after the word segmentation, I can get "I", "Like", "Listen", "Zhang San", "", "Song", according to each word. The attribute can be removed from "I", "Listen", "", and searched in the pre-set keyword vocabulary, and finally the keywords can be obtained including "Zhang San" and "Song".

In step S320, the push information matching the keyword is obtained from the server.

The terminal can send the keywords extracted from the chat message to the server, perform AI (Artificial Intelligence) screening, and obtain the push information matching the keyword. Different categories of keywords can be accessed in different internal and external databases. For example, keywords in the itinerary category can be accessed in a database that records user schedule information, and keywords in food categories can be accessed in public evaluations, etc. In the database of restaurant materials, movies can be accessed in the database of video websites. After receiving the keyword sent by the terminal, the server can determine the category to which the keyword belongs, and perform AI smart search in the database accessed by the category to filter and obtain the push information matching the keyword.

The manner in which the server filters the push information matching the keyword may be changed according to the category to which the keyword belongs, and different categories may respectively set different screening strategies. For example, in the food category, the server can recommend the restaurant according to the usage scene of the terminal, obtain the location information of the terminal, and query the restaurant information corresponding to the location information in the accessed database storing a large amount of restaurant data according to the location information. And sorting according to the distance between each restaurant and the location information, and then sending the sorted restaurant information as the push information to the terminal; the schedule type, the time when the server obtains the keyword and the user identification of the terminal, Recording the information of the user's itinerary information, according to the time and user identification, searching for the corresponding schedule of the time of day, within a week or within a month, and transmitting the schedule information as the push information to the terminal Machine, etc., but not limited to this. The server may filter the push information matched with the keyword in the corresponding database according to the screening policy corresponding to the category to which the keyword belongs, and send the push information to the terminal.

In one embodiment, the keyword lexicon can set multiple levels of keywords for each category, the first level keywords are words with a larger range, the second level keywords are further defined words, and so on. The level is incremented, and the keywords at the later level are more specific and focused extension words than the keywords at the previous level. For example, the first-level keywords under the food category may include a wide range of words such as food, dinner, dinner, big meal, big meal, etc. The secondary keywords may include spicy, dessert, light, seafood, Japanese, hot pot. Further limited words such as barbecues, and third-level keywords can be the names of specific restaurants such as Haidilao and McDonald's. After the terminal machine retrieves the keyword in the chat message according to the keyword vocabulary, if the keyword is a first-level keyword, after the first-level keyword is sent to the server to obtain the matched push information, the terminal can continue to detect the preset number of pages. Whether the chat message includes a keyword of a later level, for example, a secondary keyword, and if so, the keyword of the subsequent level is further sent to the server, and the server selects the keyword according to the keyword of the later level according to the keyword of the first level. The push information is further filtered to get new push information. For example, if the terminal sends the keyword "Zhang San" to the server, the server selects the news information related to Dilizhba in the star category according to "Zhang San" to push the terminal information to the terminal, and the terminal is in three chat messages. After identifying the keyword "A program", the "A program" keyword is sent to the server, and the server filters out the information related to the A program in the news information related to Zhang San, and sends it to the terminal. By using the principle of progressive filtering, it is ensured that the pushed information obtained by the screening is closer to the user's needs, and the content of interest to the user can be more accurately pushed.

Step S330, selecting a presentation template according to the push information.

The terminal receives the push information sent by the server, and selects a corresponding display template according to the category to which the push information belongs, displays a display style in which the push information is defined in the template, and determines various elements of the display, such as in the push information. The layout layout of pictures, texts, etc., different display templates can be set in different categories, so that the display of push information is more diverse.

In step S340, the push information is reconstructed according to the display template, and displayed in the corresponding preset template interface, and the preset template interface does not block the dialog area.

The terminal device may reconstruct the push information according to the selected display template, and perform layout according to the display style defined by the display template, and display the element resources included in the push information, and display in the preset template interface, wherein, the preset The template interface refers to an interface for displaying the push information. In this embodiment, the preset template interface does not block the dialog area, and the preset template interface can arbitrarily block the preset area of the dialog area in the current interface, for example, Below or above the conversation area, on the left or right side of the conversation area.

FIG. 4A is a schematic diagram of an interface showing push information in one embodiment. As shown in FIG. 4A, the terminal captures the keyword "food" of the chat message in the conversation area 402 and sends the keyword "food" to the server. The server filters the restaurant information corresponding to the location information of the terminal according to the keyword "food" and the location information of the terminal in the database corresponding to the food category, and transmits the restaurant information as the push information to the terminal. The terminal receives the restaurant information sent by the server, selects a corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and uses various element resources included in the restaurant data, such as a restaurant picture, a restaurant name, etc. The layout is performed and displayed on the preset template interface 404. In the preset template interface 404, the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, and the distance from the position information of the terminal is displayed from left to right from near to far.

FIG. 4B is a schematic diagram of an interface showing push information in another embodiment. As shown in FIG. 4B, the terminal captures the keyword "stroke table" of the chat message in the conversation area 402, and transmits the keyword "stroke table" to the server. The server selects the schedule data corresponding to one week according to the time and user identification of the received keyword "stroke table" in the database corresponding to the schedule type, and sends the schedule information as the push information to the terminal. The terminal machine receives the schedule data sent by the server, selects a corresponding display template according to the schedule type to which the schedule data belongs, reconstructs the schedule data according to the display template, and uses various element resources included in the schedule data, such as date and time. The arrangement, the schedule, and the like are typeset and displayed on the preset template interface 404. In the preset template interface 404, a travel schedule that the user needs to view is displayed in the middle, and the travel schedules of other days associated with the travel schedule that the user needs to view are arranged on both sides in order.

FIG. 4C is a schematic diagram showing an interface for displaying push information in still another embodiment. As shown in FIG. 4C, the terminal captures the keyword "food" of the chat message in the conversation area 402 and sends the keyword "food" to the server. The server filters the restaurant information corresponding to the location information of the terminal according to the keyword "food" and the location information of the terminal in the database corresponding to the food category, and transmits the restaurant information as the push information to the terminal. The terminal receives the restaurant information sent by the server, selects a corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and includes various element resources included in the restaurant data, such as a restaurant picture, a restaurant name, etc. The layout is performed and displayed on the preset template interface 404. In the preset template interface 404, the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, and the distance from the position information of the terminal is displayed from left to right from near to far.

The above-mentioned information dissemination method based on instant messaging obtains the push information matched with the keyword from the server by extracting the keyword of the chat message, and reconstructs the push information according to the selected display template, in the corresponding preset Displayed in the template interface, the user does not need to provide keywords, and the information is pushed according to the chat message in real time, and the content of interest to the user can be accurately pushed. In addition, the preset template interface does not block the chat area, the user does not need to jump to the current chat interface to obtain the push information, and does not interrupt the current chat process, making the instant communication more convenient and smooth, and can improve the user adhesion.

As shown in FIG. 5, in an embodiment, after the keyword of the chat message in the conversation area is captured in step S310, the following steps are further included:

Step S502, the keyword is sent to the server, so that the server determines the category to which the keyword belongs, and selects the information content that matches the keyword according to the category, and then generates the preview data according to the information content.

The server sends the push information matching the keyword to the terminal device, wherein the push broadcast information may include the push preview data and the specific content data, and the push preview data refers to the preview data of the information content matched with the keyword, for example, The name, introduction and other information of each piece of information content. The specific content information refers to the specific content information under each piece of information content. For example, the server pushes the restaurant material matching the keyword “food” to the terminal device, and the push information may include the preview information of the pictures, names, profiles, etc. of each restaurant, and may also include specific dishes and evaluations of each restaurant. And specific information such as special offers.

Step S504, obtaining a push preview data matching the keyword from the server.

The terminal sends the keyword to the server, and after determining the category to which the keyword belongs, the server may filter the information content matching the keyword in the database corresponding to the category, and generate the preview data according to the information content. The terminal machine receives the push preview data matching the keyword, and selects the display template matching the category according to the category corresponding to the push preview data, and reconstructs the push preview data according to the display template, and the preview data is included in the push preview data. The various element resources are typeset and displayed in the preset template interface.

Step S506, selecting a display template that matches the category according to the category corresponding to the push preview data.

Further, the preset preview interface displays the push preview data, and the terminal device can continuously display more push preview data according to the operation of the user in the preset template interface, wherein the operation may be through the touch preset template interface. The sliding operation performed by the corresponding touch screen may also be an operation of clicking and dragging a progress bar of the preset template interface by an input device such as a hand, a mouse or a stylus. The push information displayed in the preset template interface can be sorted according to the order of certain rules. For example, the restaurant data is displayed in order from the distance to the location information of the terminal, and the weather data is sorted according to time. The data is sorted by time, etc., but is not limited to this. The terminal can change the display manner of the preview data according to the operation of the user in the preset template interface, wherein the operation may be a preset gesture, for example, sliding the preset template interface through the palm, when the terminal detects that the touch area is greater than Threshold, and when sliding, change the sorting display mode of the push preview data, or other operations, such as long press the preset template interface operation, or set the sort option button in the preset template interface, sort by click The option button triggers the corresponding sorting method. For example, the restaurant data is displayed in order from the distance to the location information of the terminal, and the user displays the restaurant data in descending order according to the user evaluation by long pressing the preset template interface.

FIG. 6 is a schematic diagram of continuously displaying more preview preview data according to the operation of the user in the preset template interface in one embodiment. As shown in FIG. 6 , the preset template interface 404 displays push preview information including a plurality of restaurant pictures and names, and the user can perform a left sliding operation on the preset template interface 404 by using a gesture, when the terminal receives the When the slide operation is performed by the preset template interface 404, the preset template interface continuously displays more preview information related to the restaurant as the gesture slides.

In this embodiment, the server may first send the push preview data matching the keyword to the terminal device, thereby reducing the data transmission amount of the push information, so that the response speed of the keyword matching is faster.

As shown in FIG. 7, in an embodiment, the above-mentioned instant messaging-based information pushing method further includes the following steps:

Step S702, obtaining a viewing target object according to the first operation on the preset template interface.

The preset template interface of the terminal device can display the push preview information sent by the server and matched with the keyword, and the user can click on the specific item to view the specific content data, wherein the specific item refers to the specific item in the push information. For example, a specific restaurant, a specific dish in a restaurant, specific news related to a star, a specific song, and the like. When the terminal device receives the first operation performed by the user on the preset template interface, the viewing target object is obtained according to the first operation, wherein the first operation may be a click operation performed by an input device such as a finger, a stylus, or a mouse. Wait. The terminal can obtain the identification of the target object, and each piece of information content matching the keyword has a unique identification, which can be the name, number, and the like of the information content, such as the number of the restaurant, the name of the star, the name of the movie, and the like.

Step S704: Send a content viewing request to the server according to the viewing target object, so that the server obtains specific content data corresponding to the viewing target object from the hierarchical data associated with the preview preview data according to the content viewing request, and updates The transmission priority of the specific content data.

The preset template interface of the terminal can display the push information of multiple content levels, usually three levels of content, and the content displayed at the later content level is the refinement of the content displayed in the previous content level, for example, the preset The template interface displays the push information matching the keyword “Gourmet”. The first content level can display the push preview data including the information of each restaurant picture, name and profile. The second content level can display the menu and evaluation of a restaurant. , the preferential information, etc., the third content level can display the introduction and price of a certain dish in the menu, but is not limited to this. After filtering the matched information content in the corresponding database according to the keyword, the server generates the push preview data according to the information content, and sends the push preview data to the terminal device, and may generate the association with the push preview data according to the information content. Hierarchical data. When the server receives the content viewing request sent by the terminal, the device may obtain the identification of the viewing target object according to the content viewing request, and obtain and view the target object directly from the hierarchical data associated with the preview preview data according to the identification of the viewing target object. Corresponding specific content materials.

Since the server sends the push information to the terminal device is an ongoing process, after the server obtains the information content that matches the keyword, the data can be selected for transmission according to the user's browsing situation. After the server receives the content viewing request and obtains the corresponding specific content data according to the content viewing request, the transmission priority of the specific content data may be updated, and the transmission priority of the specific content data is adjusted to the highest level, so that the specific content data can be made. Before other broadcast information is transmitted to the terminal for display.

Step S706: Receive specific content data sent by the server according to the transmission priority, and reconstruct the specific content data according to the display template, and switch the currently displayed data in the preset template interface to the specific content data after the reconstruction.

After receiving the specific content data sent by the server, the terminal device may reconstruct the specific content data according to the display template corresponding to the category of the keyword, and perform the element resources included in the specific content data according to the display style defined in the display template. The typesetting is performed, and the currently displayed data in the preset template interface is switched to the specific content data after the reconstruction, wherein the data currently displayed in the preset template interface is related information of the previous content level of the specific content data.

FIG. 8A is a schematic diagram of a first operation of the terminal machine receiving the preset template interface in an embodiment, and FIG. 8B is a schematic diagram showing the specific content data according to the first operation in an embodiment. As shown in FIG. 8A, the terminal device receives the first operation of the user on the preset template interface 404, and determines that the viewing target object is the restaurant three according to the first operation, and the terminal device sends a content viewing request to the server, thereby obtaining the association with the restaurant 3. Specific content information. The terminal device reconstructs the specific content data of the restaurant 3 according to the display template, and switches the image, name and other materials of the original restaurant displayed in the preset template interface 404 to the specific content data of the reconstructed restaurant 3, and the specific display may be as follows. As shown in FIG. 8B, the preset template interface 404 displays specific content materials of various signature dishes of the restaurant three.

In an embodiment, when the terminal device receives the return operation to the preset template interface, the terminal may return to the previous content level according to the return operation, and switch the specific content data displayed by the preset template interface to the data of the previous content level. The return button can be set in the preset template interface. The return operation can be a click back button or a preset return gesture. For example, long press the preset template interface to reach the preset time and slide down to return to the previous content level. Not limited to this.

In this embodiment, when the server sends the preview data to the terminal, the associated hierarchical data is generated. When the content viewing request is received, the corresponding specific content data may be filtered according to the content viewing request, and the specific content is updated. The transmission priority of the data enables the terminal to obtain the specific content data that needs to be viewed more quickly.

As shown in FIG. 9, in an embodiment, the above-mentioned instant messaging-based information dissemination method further includes the following steps:

Step S902, determining a sharing target object according to a second operation on the preset template interface.

The user can share the other conversation users in the conversation area by selecting the push information on the preset template interface. When the terminal device receives the second operation of the preset template interface, the sharing target object may be determined according to the second operation, and the identification of the sharing target object is obtained, wherein the second operation may be a pre-operation of the sharing operation, and used for Generate shared structured data, or directly as a sharing operation, generate structured data and share directly.

The sharing operation can be set in advance. For example, the sharing button can be set on the preset template interface. When the user selects the specific item of the push information through the right mouse button, the sharing button is displayed, and when the sharing button is clicked, the sharing can be triggered. In operation, the second operation is a click operation on a sharing button of a specific item; or a preset gesture, such as long pressing a specific item greater than or equal to a preset time value, and dragging to the dialogue area, then the second operation It can be used for long-pressing operations such as hand or mouse to generate structured data. The specific sharing operation can be set according to requirements, and is not limited to this.

Further, the specific item to be shared may be any specific item in the push information, and the sharing target object may generally be a complete information content, for example, when the user conducts a specific restaurant or a specific dish in the restaurant. In the second operation, the corresponding sharing target objects are specific content materials including all the information of the restaurant.

Step S904, obtaining specific content data matching the sharing target object from the server.

The terminal device may send a content obtaining request to the server according to the identification of the sharing target object, and the server obtains the identification of the sharing target object according to the content obtaining request, and obtains directly from the hierarchical data associated with the push preview data according to the identification of the sharing target object. The specific content data corresponding to the shared target object is updated, and the transmission priority of the specific content data corresponding to the shared target object is updated, and the transmission priority of the specific content data corresponding to the shared target object is changed to the highest priority, and the priority is shared with the target. The specific content data corresponding to the object is sent to the terminal.

Step S906, reconstructing specific content data that matches the sharing target object according to the message pattern corresponding to the push information, and generating a structured message.

The terminal device receives the specific content data corresponding to the sharing target object sent by the server, and selects a corresponding message style according to the category to which the keyword belongs. The message style defines a specific display style and data structure when the push information is shared. The terminal device can reconstruct the specific content data that matches the sharing target object according to the selected message style, and select corresponding element resources from the specific content data corresponding to the sharing target object according to the display style and data structure defined by the message style, Generate structured messages. For example, the data structure defined in the message style corresponding to the food category includes the name, picture, and address information of the restaurant, and the data structure defined by the message style corresponding to the star category includes the star name, the picture, and the message style definition corresponding to the movie. The data structure includes the movie name, starring, introduction and picture, and can define different display styles according to the needs of different categories.

Step S908, when the third operation is received, the structured message is sent to the user terminal corresponding to the conversation area.

The terminal device generates the structured data to be shared according to the second operation. When the third operation is received, the third operation may be a trigger operation such as a drag operation or a click. In an embodiment, if the third operation is a drag operation, the terminal device can monitor the lifting event, and if the lifting coordinate point of the lifting event is located in the conversation area, the structured message is sent to the user terminal corresponding to the dialogue area. If a one-to-one conversation is performed in the conversation area, the structured message is sent to the corresponding user terminal, and if a multi-person conversation is performed in the conversation area, the structured message can be sent to all users participating in the conversation. Terminal. If the lifting coordinate point of the lifting event is located on the preset template interface, the sending is canceled, and the push information sharing is not performed. In one embodiment, if the third operation is a drag operation, the distance and direction of the drag can be obtained. If the direction of the drag is the direction of moving to the dialog area and the distance exceeds the preset distance, the structured message is sent to the dialog area. Corresponding user terminal, etc., but is not limited thereto.

Figure 10 is a schematic diagram of sharing push information in one embodiment. As shown in FIG. 10, the user may first press a specific item of the restaurant one on the preset template interface 404, and the terminal machine obtains the specific content data of the restaurant 1 according to the long press operation, and selects the message style corresponding to the food category to the restaurant. The specific content of one is reconstructed to generate structured data. The user drags the specific item of the restaurant one to the conversation area 402, and the terminal monitors that the lifting coordinate point of the lifting event is located in the conversation area 402, and then sends the structured data to the user terminal of the conversation, and the conversation is in accordance with the message style. The shared restaurant information 1002 is displayed in the form of a card in the area.

In this embodiment, the user can select the push information to be sent to other user terminals of the conversation according to the requirements, help the user to better understand the content of interest, ensure the quality of instant communication, and improve the user adhesion.

In an embodiment, the push information is reconstructed according to the display template in step S340, and is displayed in the corresponding preset template interface. Before the preset template interface does not block the dialog area, the method further includes: activating the preset according to a preset manner. Template interface and overlay the preset template interface on the virtual keyboard.

After step S340, the method further includes: placing the preset template interface in an invisible state according to the fourth operation on the dialog area, and redisplaying the virtual keyboard.

After the terminal captures the keyword of the chat message in the conversation area, the preset template interface may be evoked according to a preset manner, and the preset template interface is overlaid on the virtual keyboard originally displayed in the interface, wherein the evoke refers to making the pre- The template interface is in a visible state, and the evoke mode can be set in advance according to requirements. For example, the preset template interface is evoked from the bottom up by the switching effect, and the preset template interface is displayed in the form of a louver directly on the virtual keyboard, from top to bottom. Fly into the preset template interface and overlay on the virtual keyboard.

The terminal device displays the push information in the preset template interface. When receiving the fourth operation of the user in the dialog area, the fourth operation may be a click operation on the dialog information display box or the information input box in the dialog area. Etc., the preset template interface is invisible according to the fourth operation on the dialog area. The way to make the preset template interface invisible can also be set according to requirements. For example, the switching effect is removed from the top to the preset template interface, the preset template interface is changed to a hidden state, and the virtual keyboard is redisplayed. The user enters a chat message.

Further, the interface design of the terminal can be divided into three layers, one layer is a preset template interface, one layer is a virtual keyboard, and one layer is a dialog window, wherein the dialog window refers to an entire window for conducting a dialogue, which may include a dialogue area and a contact. Human area or dialogue image display area. As shown in FIG. 11, FIG. 11 is a schematic diagram of interface design in an embodiment. The dialog window 1106 is located at the bottom layer, and the preset template interface 1102 and the virtual keyboard 1104 are located above the dialog window, and are switched according to requirements, when the terminal needs When the push information is displayed, the preset template interface 1102 is located above the virtual keyboard 1104. If the user chooses to cancel the display of the push information, the virtual keyboard 1104 is located above the preset template interface 1102.

In an embodiment, after the keyword of the chat message in the conversation area is captured in step S310, the method further includes: marking the keyword by using a preset style.

After the terminal captures the keyword of the chat message in the conversation area, the keyword may be marked by a preset style, wherein the preset style may include thickening the keyword, adding an underline under the keyword, and filling the keyword One or more of colors and the like, but is not limited thereto. After the keyword is marked, if the terminal obtains the push information matching the keyword from the server, the link between the tagged keyword and the push information can be established, and the preset template interface and the push information are cancelled. After that, the preset template interface can be re-initiated by triggering the link between the keyword and the push information, and the matching push information is displayed in the preset template interface, and the server is not required to perform the smart screening multiple times, thereby reducing the server pressure. And improve the speed of the push information.

In this embodiment, the preset template interface can be switched and displayed according to the requirements and the virtual keyboard, which is more suitable for the user's daily input habits, makes the instant communication more convenient and smooth, and can improve the user adhesion.

In an embodiment, the instant messaging-based information push method further includes: determining a corresponding recommendation degree option according to the selection operation, and starting a corresponding push mode according to the recommendation degree option.

The recommendation level option can be set according to requirements. In this embodiment, the recommended program option may include real-time recommendation, prompt recommendation, and no recommendation. The real-time recommendation means that the terminal only pushes the keyword in the chat message to push. Broadcast information display; prompt recommendation means that after the terminal recognizes the keyword in the chat message, the keyword is only marked according to the preset style, and the user is prompted, when receiving the trigger operation of the keyword by the user, The matching push information is obtained from the server for display; the recommendation is that the terminal does not recognize the keywords in the chat message, and does not display the push information.

In other embodiments, the recommendation level option may also be a recommendation switch of each category. For example, the user may select only the food category and the star category to be pushed according to the need, and when the terminal recognizes the chat message, the two categories belong to the above two categories. When the keyword is displayed, the matching push information is displayed. If the keywords that are not in the above two categories are recognized, the push information is not obtained from the server for display.

In this embodiment, the user can select a desired recommendation degree option according to the requirement, so that the user can perform the push according to the corresponding push mode, which is more suitable for the user's needs, and can improve the user's adhesion.

Figure 12 is a flow chart showing the interaction between the terminal and the server in one embodiment. As shown in FIG. 12, the above-mentioned instant messaging-based information dissemination method, the terminal and the server include the following interactive steps:

In step S1202, the terminal captures the keyword of the chat message in the conversation area and sends the keyword to the server.

In step S1204, the server determines whether there is a matching database, and if so, proceeds to step S1208, and if not, proceeds to step S1206.

In step S1206, the server searches for data.

In step S1208, the server selects the information content that matches the keyword.

In step S1210, the terminal machine marks the keyword by using a preset style.

In step S1212, the terminal device evokes the preset template interface according to a preset manner.

In step S1214, the server generates a push preview data according to the information content, and sends the preview data to the terminal.

In step S1216, the server generates hierarchical data associated with the push preview data, and sends the data to the terminal.

In step S1218, the terminal device reconstructs the push information according to the display template, and displays the corresponding push template interface.

In step S1220, the terminal device displays the specific content data to be viewed according to the user operation, and sends a request to the server.

In step S1222, the server obtains the corresponding specific content data according to the request, and sends the corresponding content data to the terminal.

In step S1224, the terminal device reconstructs the specific content data according to the message pattern to generate a structured message.

The terminal captures the keyword of the chat message in the conversation area and sends the keyword to the server. The server determines the category of the keyword, and determines whether there is a database matching the category of the keyword. If there is a matching database, the information content matching the keyword is filtered from the matched database, if there is no match The database searches for the presence of stale push information associated with the keyword, and if so, filters the matching information content from the stale push information associated with the keyword. The server generates a push preview data according to the filtered information content matched by the keyword, and at the same time, generates a hierarchical data associated with the push preview data, and the server can send the push preview data to the terminal. After the terminal captures the keyword, the keyword can be marked by the preset style, and the preset template interface is evoked according to a preset manner. After receiving the push information sent by the server, the terminal device may select a corresponding display template according to the category to which the keyword belongs, and reconstruct the push information according to the display template, and display it in the corresponding preset template interface. The terminal device may send a specific request to the server according to the user operation, and may include a content viewing request and a content obtaining request, and the server obtains the corresponding specific content data from the hierarchical data associated with the push preview data according to the specific request sent by the terminal device. And update the transmission priority of the specific content material. The terminal receives the specific content data sent by the server according to the transmission priority, displays it in the preset template interface, and reconstructs the specific content data according to the user operation, re-forms the structured message, and sends the structured message to the Other user terminals participating in the dialogue in the dialogue area realize the sharing of push information.

It can be understood that the interaction process between the terminal device and the server is not necessarily performed in the execution order shown in FIG. 12, and other sequential steps may be used for interaction.

In this embodiment, the user does not need to provide keywords, and the information is pushed according to the chat message in real time, so that the content of interest to the user can be accurately pushed. In addition, the user can select the desired recommendation level option according to the demand, so as to push according to the corresponding push mode, which is more suitable for the user's needs and can improve the user adhesion.

As shown in FIG. 13 , in one embodiment, an instant messaging-based information push device 1300 is provided, including a capture module 1310 , an acquisition module 1320 , a selection module 1330 , and a display module 1340 .

The capture module 1310 is configured to capture keywords of the chat message in the conversation area.

The obtaining module 1320 is configured to obtain, from the server, the push information that matches the keyword.

The selection module 1330 is configured to select a presentation template according to the push information.

The display module 1340 is configured to reconstruct the push information according to the display template and display the corresponding preset template interface, and the preset template interface does not block the dialog area.

The above-mentioned information dissemination device based on instant messaging obtains the push information matched with the keyword from the server by capturing the keyword of the chat message, and reconstructs the push information according to the selected display template, and correspondingly presets Displayed in the template interface, the user does not need to provide keywords, and the information is pushed according to the chat message in real time, and the content of interest to the user can be accurately pushed. In addition, the preset template interface does not block the chat area, the user does not need to jump to the current chat interface to obtain the push information, and does not interrupt the current chat process, making the instant communication more convenient and smooth, and can improve the user adhesion.

As shown in FIG. 14, in one embodiment, the instant messaging-based information pushing device 1300 includes a capture module 1310, an obtaining module 1320, a selection module 1330, and a display module 1340, and includes A transmitting module 1350.

The first sending module 1350 is configured to send the keyword to the server, so that the server determines the category to which the keyword belongs, and selects the information content that matches the keyword according to the category, and then generates the push preview data according to the information content.

The obtaining module 1320 is further configured to obtain a preview preview data matching the keyword from the server.

The selection module 1330 is further configured to select a presentation template that matches the category according to the category corresponding to the preview preview data.

In this embodiment, the server may first send the push preview data matching the keyword to the terminal device, thereby reducing the data transmission amount of the push information, so that the response speed of the keyword matching is faster.

As shown in FIG. 15, in one embodiment, the instant messaging-based information pushing device 1300 includes a capture module 1310, an obtaining module 1320, a selection module 1330, a display module 1340, and a first transmission. The module 1350 further includes a viewing module 1360.

The module 1360 is configured to obtain a viewing target object according to the first operation on the preset template interface.

The first sending module 1350 is further configured to send a content viewing request to the server according to the viewing target object, so that the server obtains, according to the content viewing request, the specific content corresponding to the viewing target object from the hierarchical data associated with the preview preview data. Content material, and update the transmission priority of the specific content data.

The obtaining module 1320 is further configured to receive specific content data sent by the server according to the transmission priority.

The display module 1340 is further configured to reconstruct the specific content data according to the display template, and switch the currently displayed data in the preset template interface to the reconstructed specific content data.

In this embodiment, when the server sends the preview data to the terminal, the associated hierarchical data is generated. When the content viewing request is received, the corresponding specific content data may be filtered according to the content viewing request, and the specific content is updated. The transmission priority of the data enables the terminal to obtain the specific content data that needs to be viewed more quickly.

As shown in FIG. 16, in an embodiment, the instant messaging-based information pushing device 1300 includes a capture module 1310, an obtaining module 1320, a selection module 1330, a display module 1340, and a first sending. The module 1350 and the viewing module 1360 further include a sharing module 1370 and a second sending module 1380.

The sharing module 1370 is configured to determine a sharing target object according to a second operation on the preset template interface.

The obtaining module 1320 is further configured to obtain, from the server, specific content materials that match the sharing target object.

The display module 1340 is further configured to reconstruct the specific content data that matches the sharing target object according to the message style corresponding to the push information, and generate a structured message.

The second sending module 1380 is configured to send the structured message to the user terminal corresponding to the dialog area when receiving the third operation.

In this embodiment, the user can select the push information to be sent to other user terminals of the conversation according to the requirements, help the user to better understand the content of interest, ensure the quality of instant communication, and improve the user adhesion.

In one embodiment, the display module 1340 is further configured to evoke the preset template interface according to a preset manner, and overlay the preset template interface on the virtual keyboard.

The display module 1340 is further configured to make the preset template interface invisible according to the fourth operation on the dialog area, and redisplay the virtual keyboard.

In an embodiment, the instant messaging-based information pushing device 1300 further includes a marking module.

A tagging module for tagging keywords by a preset style.

In this embodiment, the preset template interface can be switched and displayed according to requirements and the virtual keyboard, which is more suitable for the user's daily input habits, makes the instant communication more convenient and smooth, and can improve the user adhesion.

In an embodiment, the instant messaging-based information pushing device 1300 further includes an opening module.

The module is opened, and the corresponding recommendation degree option is determined according to the selection operation, and the corresponding promotion mode is started according to the recommendation degree option.

In this embodiment, the user can select a desired recommendation degree option according to the requirement, so that the user can perform the push according to the corresponding push mode, which is more suitable for the user's needs, and can improve the user's adhesion.

In an embodiment, a terminal device is further provided, including a storage device and a processor, where the computer stores executable instructions, and when the computer executable instructions are executed by the processor, the processor implements the foregoing instant messaging-based information. Push method.

In one embodiment, a computer readable storage medium is further provided, and the computer program is stored thereon, and the computer program is executed by the processor to implement the instant messaging-based information dissemination method.

The technical features of the above-described embodiments may be arbitrarily combined. For the sake of brevity of description, all possible combinations of the technical features in the above embodiments are not described. However, as long as there is no contradiction between the combinations of these technical features, All should be considered as the scope of this manual.

The above-described embodiments are merely illustrative of several embodiments of the present invention, and the description thereof is more specific and detailed, but is not to be construed as limiting the scope of the invention. It should be noted that a number of variations and modifications may be made without departing from the spirit and scope of the invention. Therefore, the scope of the invention should be determined by the scope of the appended claims.

Claims (15)

 An information dissemination method based on instant messaging, comprising: capturing keywords of chat messages in a conversation area; obtaining push information matching the keywords from a server; and selecting a display template according to the push information; The push information is reconstructed according to the display template, and displayed in a corresponding preset template interface, where the preset template interface does not block the dialog area.    The method of claim 1, wherein after the capturing a keyword of the chat message in the conversation area, the method further comprises: transmitting the keyword to a server, so that the server determines the The category to which the keyword belongs, and selecting the information content that matches the keyword according to the category, and then generating the push preview data according to the information content.    The method of claim 2, wherein the obtaining, by the server, the push information matching the keyword comprises: obtaining, from the server, a push preview data matching the keyword; and the basis The pushing information selection display template includes: selecting a display template that matches the category according to a category corresponding to the push preview data.    The method of claim 2, wherein the method further comprises: obtaining a viewing target object according to the first operation of the preset template interface; and transmitting a content viewing request to the server according to the viewing target object, so that And the server obtains specific content data corresponding to the viewing target object from the hierarchical data associated with the push preview data according to the content viewing request, and updates a transmission priority of the specific content data; and Receiving, by the server, the specific content data sent according to the transmission priority, and reconstructing the specific content data according to the display template, and switching the currently displayed data in the preset template interface to the reconstructed Specific content information.    The method of claim 1, wherein the method further comprises: determining a sharing target object according to a second operation of the preset template interface; obtaining, from the server, specific content data that matches the sharing target object; Reconstructing the specific content data that matches the sharing target object to generate a structured message; and sending the structured message to the conversation when the third operation is received; The user terminal corresponding to the area.    The method of claim 1, wherein after the keyword of the chat message in the conversation area is captured, the method further comprises: marking the keyword by a preset style.    The method of claim 1, wherein before the re-creating the push information according to the display template and displaying in the corresponding preset template interface, the method further comprises: activating the preset according to a preset manner. Setting a template interface, and overlaying the preset template interface on the virtual keyboard; and after the re-creating the push information according to the display template and displaying the corresponding preset template interface, The method further includes: causing the preset template interface to be in an invisible state according to a fourth operation on the dialog area, and re-presenting the virtual keyboard.    The method of claim 1, wherein the method further comprises: determining a corresponding recommendation degree option according to the selection operation, and starting the corresponding promotion mode according to the recommendation degree option.    An information dissemination device based on instant messaging, comprising: a capture module for capturing keywords of a chat message in a conversation area; and a obtaining module, configured to obtain a push broadcast matching the keyword from a server And a display module, configured to select a display template according to the push information; and a display module, configured to reconstruct the push information according to the display template, and display the corresponding preset template interface, The preset template interface does not block the dialog area.    The device of claim 9, wherein the device further comprises: a first sending module, configured to send the keyword to a server, so that the server determines a category to which the keyword belongs, and according to The category selects the information content that matches the keyword, and then generates a preview data according to the information content; the obtaining module is further configured to obtain a push broadcast matching the keyword from the server. The preview data is further used to select a display template that matches the category according to a category corresponding to the push preview data.    The device of claim 10, wherein the device further comprises: a viewing module, configured to obtain a viewing target object according to the first operation of the preset template interface; the first sending module is further configured to The viewing target object sends a content viewing request to the server, so that the server obtains, from the hierarchical material associated with the push preview data, a corresponding to the viewing target object according to the content viewing request. Specific content information, and updating the transmission priority of the specific content data; the obtaining module is further configured to receive the specific content data sent by the server according to the transmission priority; and the display module And being used to reconstruct the specific content data according to the display template, and switch the currently displayed data in the preset template interface to the specific content data after the reconstruction.    The device of claim 9, wherein the device further comprises: a sharing module, configured to determine a sharing target object according to a second operation of the preset template interface; and the obtaining module is further used for a slave server Obtaining specific content data that matches the sharing target object; the display module is further configured to reconstruct specific content data that matches the sharing target object according to a message style corresponding to the push information, and generate a structure The second sending module is configured to send the structured message to the user terminal corresponding to the conversation area when receiving the third operation.    The device of claim 9, wherein the display module is further configured to evoke a preset template interface according to a preset manner, and overlay the preset template interface on the virtual keyboard; and the display module, And the fourth template is used to make the preset template interface in an invisible state according to the fourth operation of the dialog area, and re-present the virtual keyboard.    A terminal device includes a storage and a processor, wherein the storage stores computer executable instructions, and when the computer executable instructions are executed by the processor, the processor is implemented as claimed in claims 1 to 8 One of the methods described.    A computer readable storage medium having stored thereon a computer program, wherein the computer program is executed by a processor to implement the method of any one of claims 1 to 8.