CN105607756B - Information recommendation method and device - Google Patents

Information recommendation method and device Download PDF

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Publication number
CN105607756B
CN105607756B CN201510984623.1A CN201510984623A CN105607756B CN 105607756 B CN105607756 B CN 105607756B CN 201510984623 A CN201510984623 A CN 201510984623A CN 105607756 B CN105607756 B CN 105607756B
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recommendation
information
user
label keyword
candidate word
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CN105607756A (en
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刘明骏
查婷婷
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/02Input arrangements using manually operated switches, e.g. using keyboards or dials
    • G06F3/023Arrangements for converting discrete items of information into a coded form, e.g. arrangements for interpreting keyboard generated codes as alphanumeric codes, operand codes or instruction codes
    • G06F3/0233Character input methods
    • G06F3/0236Character input methods using selection techniques to select from displayed items
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/02Input arrangements using manually operated switches, e.g. using keyboards or dials
    • G06F3/023Arrangements for converting discrete items of information into a coded form, e.g. arrangements for interpreting keyboard generated codes as alphanumeric codes, operand codes or instruction codes
    • G06F3/0233Character input methods
    • G06F3/0237Character input methods using prediction or retrieval techniques

Abstract

The invention discloses a kind of information recommendation method and devices.The information recommendation method, comprising: obtain user's at least one candidate word determining in the input of interface of input method;At least one described candidate word is compared with label keyword set, if the candidate word hits target label keyword, obtains recommendation corresponding with the target label keyword;The recommendation is shown in setting display area;It is selected according to user, using the recommendation as the input results of the interface of input method, and when it includes user's input information of the recommendation that user, which sends, while sending the related information of the recommendation.Technical solution provided by the invention simplifies the operation that user carries out information on services exchange, saves time and convenient and efficient.

Description

Information recommendation method and device
Technical field
The present invention relates to the information processing technology more particularly to a kind of information recommendation methods and device.
Background technique
With the continuous development of Internet technology, all kinds of chat applications have become a kind of very important social work of user Tool.Wherein, input method is the important interactive tool between chat application and user as important instrumental application program.
The input method refers to the coding staff used for various symbols are inputted computer or other equipment (such as mobile phone) Method.Wherein, the contents such as text are inputted in the equipment such as computer, mobile phone in order to facilitate user, the method for typically entering is each provided with centainly Association's vocabulary based on regular collocation of quantity, in the prior art, the associational word of shown regular collocation in input method, usually It is the character string (typical, phonetic) based on user's input, obtains multiple candidate words corresponding with character string, and according to candidate The frequency that word occurs is shown in the candidate word display area of interface of input method.
So that requirement of the people to input method is also being continuously improved, existing input method is unable to satisfy people for the progress of technology Growing personalization, efficient data input demand.
Summary of the invention
The present invention provides a kind of information recommendation method and devices, simplify the operation that user carries out information on services exchange, Save time and convenient and efficient.
On the one hand, the embodiment of the invention provides a kind of information recommendation methods.The information recommendation method, comprising:
Obtain user's at least one candidate word determining in the input of interface of input method;
At least one described candidate word is compared with label keyword set, if the candidate word hits target mark Remember keyword, then obtains recommendation corresponding with the target label keyword;
The recommendation is shown in setting display area;
It is selected according to user, using the recommendation as the input results of the interface of input method, and is sent in user When user including the recommendation inputs information, while sending the related information of the recommendation.
On the other hand, the embodiment of the invention also provides a kind of information recommending apparatus.The information recommending apparatus, comprising:
Candidate word obtains module, for obtaining user's at least one candidate word determining in the input of interface of input method;
Recommendation obtains module, at least one described candidate word to be compared with label keyword set, such as Candidate word described in fruit hits target label keyword, then obtains recommendation corresponding with the target label keyword;
Recommendation display module, for showing the recommendation in setting display area;
Input results determining module, for being selected according to user, using the recommendation as the interface of input method Input results, and when it includes user's input information of the recommendation that user, which sends, while sending the recommendation Related information.
Technical solution provided in an embodiment of the present invention, by obtain input determination of the user in interface of input method at least one A candidate word at least one candidate word is compared with label keyword set, if candidate word hits target label key Word then obtains recommendation corresponding with target label keyword, and recommendation is shown in setting display area, and It is selected according to user, using recommendation as the input results of interface of input method, and sends the use including recommendation in user When family inputs information, while the related information of recommendation is sent, directly acquires recommendation information under the scene where input method, The operation that user carries out information on services exchange is simplified, user is avoided and is manually entered information on services and terminal in different application Between switching, save time and convenient and efficient.
Detailed description of the invention
Fig. 1 is a kind of flow chart for information recommendation method that the embodiment of the present invention one provides;
Fig. 2 is a kind of flow chart of information recommendation method provided by Embodiment 2 of the present invention;
Fig. 3 A is a kind of schematic diagram of the applicable information recommendation method of the embodiment of the present invention three;
Fig. 3 B is a kind of schematic diagram of the applicable information recommendation method of the embodiment of the present invention three;
Fig. 3 C is a kind of schematic diagram of the applicable information recommendation method of the embodiment of the present invention three;
Fig. 3 D is a kind of schematic diagram of the applicable information recommendation method of the embodiment of the present invention three;
Fig. 3 E is a kind of schematic diagram of the applicable information recommendation method of the embodiment of the present invention three;
Fig. 4 is a kind of structural schematic diagram for information recommending apparatus that the embodiment of the present invention four provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail The processing or method described as flow chart.Although operations (or step) are described as the processing of sequence by flow chart, Many of these operations can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be pacified again Row.Processing can be terminated when its operations are completed, it is also possible to have the additional step being not included in attached drawing.The processing It can correspond to method, function, regulation, subroutine, subprogram etc..
Embodiment one
Fig. 1 is a kind of flow chart for information recommendation method that the embodiment of the present invention one provides.This method can be by information recommendation Device executes, which can be realized by way of hardware and/or software, which is typically configured in the input genealogy of law of terminal In system, and suitable for information exchange scene, the terminal includes mobile phone, tablet computer and PC etc., the information Interaction scenarios can specifically include: instant messaging scene (for example, QQ or wechat chat scenario), short message send scene or Mail sends the information exchange scene with clear receiving party such as scene.Referring to Fig. 1, information recommendation provided in this embodiment Method specifically includes:
S110, user's at least one candidate word determining in the input of interface of input method is obtained.
The user is in the word that the input of interface of input method may include: that user passes through that keyboard inputs in interface of input method The voice that symbol string or user pass through the speech input interface input being embedded in interface of input method.
User is received after the input of interface of input method, input method system parses user's input, after parsing It as a result is candidate word corresponding with user's input, the quantity of candidate word can be one or more.Wherein, candidate word can be The information off-line that terminal is downloaded at regular intervals is also possible to the information of real-time online acquisition.
For example, user has input character string " baidu " by interface of input method, is grasped by the character string parsing of setting After work, candidate words such as " Baidu ", " ferry-boat " and " having the honour to read " are obtained.
S120, at least one described candidate word is compared with label keyword set, if the candidate word is hit Target label keyword then obtains recommendation corresponding with the target label keyword.
Wherein, label keyword set can be the set that input method system is directed to candidate word setting, mark keyword set Each label keyword in conjunction is corresponding with certain recommendation.It will be at least one candidate word and label keyword set Each label keyword be compared, if label keyword set in exist label keyword identical with candidate word, really The fixed label keyword is target label keyword, and obtains the corresponding recommendation of target label keyword in turn.
Typically, user can be information on services (such as: " chafing dish ") in the input of interface of input method, correspondingly, described Recommendation be service recommendation content associated with the information on services (such as: " and seabed fish out chafing dish restaurant user location shop Floor file location, the shop are corresponding to purchase by group webpage and consumption evaluation etc. ").
Further, obtaining recommendation corresponding with the target label keyword may include: to be associated with according to setting Attribute determines recommendation corresponding with the label keyword, wherein the relating attribute may include that recommendation provides The degree of association of the side to bid value and/or the recommendation and the label keyword of the label keyword.Label is crucial Word can determine that the service content for being worth highest provider that can will bid is as crucial with target label by way of bidding The corresponding recommendation of word, and using the provider as recommendation provider.Furthermore it is also possible to pass through recommendation and label The degree of association of keyword determines relating attribute, and illustratively, the degree of association of recommendation and label keyword is higher, relating attribute It is bigger.
It preferably, can be simultaneously according to the degree of association and recommendation provider of recommendation and the label keyword Determining recommendation corresponding with label keyword is worth to bidding for the label keyword.
For example, setting a label keyword as " chafing dish ", may include: with the associated recommendation of label keyword The information of the chafing dishes designer-label store such as " seabed fishing chafing dish " and " small fertilizer sheep chafing dish ", according to different chafing dish designer-label store to label key The value of bidding of word " chafing dish " can finally determine recommendation corresponding with " chafing dish ".
Further, the recommendation can be visiting card type composite content, wherein the composite content includes in text Appearance and/or image content.Picture can be shown in the upper left corner or the upper right corner of word content in the form of footmark.
S130, the recommendation is shown in setting display area.
The recommendation of acquisition may be displayed in the display area of the setting of interface of input method, for example, interface of input method Candidate word display area, user's input frame display area or input method function menu display area etc., the present embodiment is to this And it is not limited.
Preferably, it is contemplated that the sight focal position of user, can by the recommendation interface of input method candidate Setting display position in word display area is shown, wherein the setting display position, which is located at, hits target label keyword Candidate word display position after.
S140, it is selected according to user, using the recommendation as the input results of the interface of input method, and in user When sending user's input information including the recommendation, while sending the related information of the recommendation.
If user selects recommendation, using the recommendation as the input results of the interface of input method, and can Showing recommendation in the input frame of interface of input method.When user clicks and sends, input is sent by recommendation While in application where method, the related information of the recommendation is sent.
Further, the related information of the recommendation may include that the visiting card type composite content, recommendation service are super Link and recommendation description information, wherein the recommendation service hyperlink is opened for guidance information recipient and recommendation Page is landed in associated service.The service landing page is the corresponding webpage of the recommendation service hyperlink.
Further, the word content in the visiting card type composite content can be store name, the recommendation service hyperlink The hyperlink that the shop that quotient provides purchases by group the page can be promoted for setting shop by connecing;Or
Word content in the visiting card type composite content can be brand name or trade name, the recommendation service hyperlink It can be brand or the hyperlink of commodity provider website homepage;Or
Word content in the visiting card type composite content can be Brand Service name, and the recommendation service hyperlink can be with For the hyperlink of the brand campaigns page.
Technical solution provided in an embodiment of the present invention, by obtain input determination of the user in interface of input method at least one A candidate word at least one candidate word is compared with label keyword set, if candidate word hits target label key Word then obtains recommendation corresponding with target label keyword, and recommendation is shown in setting display area, and It is selected according to user, using recommendation as the input results of interface of input method, and sends the use including recommendation in user When family inputs information, while the related information of recommendation is sent, directly acquires recommendation information under the scene where input method, The operation that user carries out information on services exchange is simplified, user is avoided and is manually entered information on services and terminal in different application Between switching, save time and convenient and efficient.
Embodiment two
Fig. 2 is a kind of flow chart of information recommendation method provided by Embodiment 2 of the present invention.The present embodiment is in embodiment one On the basis of, S120, S130 are advanced optimized, the information recommendation method specifically includes:
S210, user's at least one candidate word determining in the input of interface of input method is obtained.
S220, at least one described candidate word is compared with label keyword set, if the candidate word is hit Target label keyword then obtains recommendation corresponding with the target label keyword.
Further, by least one described candidate word with label keyword set be compared may include: will be described At least one candidate word is compared with each label keyword in the label keyword set being locally stored;And/or
At least one described candidate word is sent to remote server, to indicate the remote server by described at least one A candidate word is compared with each label keyword in the label keyword set remotely stored, and returns to comparison result.
Wherein, when candidate word is compared with each label keyword in the label keyword set being locally stored, input Method system can directly acquire comparison result;Each label keyword in candidate word and the label keyword set remotely stored carries out When comparison, comparison process carries out in remote server, after comparison process.Comparison result is sent to use by remote server The input method system of family terminal.
If S230, the target label keyword correspond to multinomial recommendation, in the multinomial recommendation, press According to setting screening rule, best match recommendation items are filtered out as recommendation corresponding with the target label keyword.
Further, in the multinomial recommendation, according to setting screening rule, best match recommendation items work is filtered out It for recommendation corresponding with the target label keyword, can specifically include: according to temperature to the multinomial recommendation It is ranked up, obtains the highest recommendation of temperature as best match recommendation items;Or terminal positional information is obtained, according to institute It states terminal positional information to be matched with the related information of the multinomial recommendation, obtains the highest recommendation of matching degree and make For best match recommendation items;Or the chat contextual information of instant messaging scene locating for the interface of input method is obtained, according to The chat contextual information is matched with the related information of the multinomial recommendation, is obtained in the highest recommendation of matching degree Hold and is used as best match recommendation items;Or obtain terminal user's attribute information, according to terminal user's attribute information with it is described The related information of multinomial recommendation is matched, and obtains the highest recommendation of matching degree as best match recommendation items.
Wherein, temperature can be on-line customer to the attention rate of a certain content, and the attention rate of Internet user is higher, this is interior The temperature of appearance is higher.Temperature can be quantified with certain numerical value, and correspondingly, multinomial recommendation corresponds to different heat Degree, can be ranked up multinomial recommendation according to the numerical value of temperature, and then obtain the highest recommendation of temperature as most Good matching recommendation items.Terminal user's attribute information can be the information such as age, personal preference, the living habit of user, eventually End subscriber attribute information can be obtained by analyzing in input method system the input record of user, can also be by terminal user Attribute information is uploaded to remote server and analyzes in remote server the input record of user, and will analyze result The input method system for returning to user terminal, as terminal user's attribute information.
S240, the recommendation is shown in setting display area.
S250, it is selected according to user, using the recommendation as the input results of the interface of input method, and in user When sending user's input information including the recommendation, while sending the related information of the recommendation.
Further, when it includes user's input information of the recommendation that user, which sends, while the recommendation is sent The related information of content may include:
When detecting that user sends user's input information including the recommendation, the user is inputted in information The combined type recommendation replace with the word content in the compound recommendation after, send updated user input Information.The benefit being arranged in this way is: on the basis of guaranteeing to send information integrity, reducing the transmission of redundancy, reduces Data traffic consumed by the transmission recommendation.
Technical solution provided in an embodiment of the present invention filters out best match recommendation items conduct according to setting screening rule Recommendation corresponding with the target label keyword, rapidly obtains recommendation, improves recommendation to user's reality User experience of the user in exchange service information process is effectively promoted in the hit rate of border demand.
Embodiment three
The embodiment of the invention provides a kind of specific embodiments of information recommendation method.The information recommendation method is specific Including following content:
Referring to Fig. 3 A, under the chat scenario of group chat mode, input method system obtains a group chat user in input method circle Input " xiaofeiyang " in face, and determine at least one candidate word " small fertilizer sheep " and " Emperador Light " etc., wherein candidate word In " small fertilizer sheep ", hit the target label keyword " small fertilizer sheep " in label keyword set.
If predefining the small fertile shop sheep Hui Nan shop to the value of bidding of label keyword according to recommendation provider It bids and is worth highest, then recommendation corresponding with target label keyword " small fertilizer sheep " is determined as " small fertilizer sheep (shop Hui Nan) ", After the recommendation is shown in the display position of candidate word in the form of text and picture, referring to Fig. 3 A, in recommendation, text Word content is " small fertilizer sheep (shop Hui Nan) ", and image content is that quotient is promoted (for example, purchasing by group in the corresponding setting shop in the small fertilizer shop sheep Hui Nan Class application program) icon, the icon is the footmark purchased by group using Baidu's glutinous rice in Fig. 3 A, which is shown in word content The upper right corner.
After input method system detects that user clicks recommendation, recommendation is shown in input frame, referring to figure 3B, at this point, recommendation is correspondingly transformed to image content preceding, for word content rear, image content is the mark of Baidu's glutinous rice Know.
Using recommendation as the input results of interface of input method, and the user including recommendation is sent in user and is inputted When information, while sending the related information of recommendation.Referring to Fig. 3 C, the related information of above-mentioned recommendation includes small fertile sheep The recommendation service hyperlink in the application of Baidu's glutinous rice in (shop Nan Hui), the corresponding per capita consuming level in the shop and consumer The related information of the recommendations such as overall merit.
User is after receiving including the chat message of recommendation for other group chats, clicks in the recommendation under chat background The related information of appearance, the service landing page that page jump to Baidu's glutinous rice under chat scenario provides, referring to Fig. 3 D and 3E, the clothes Business landing page may include that store name, solid shop picture, user's evaluation, pre-capita consumption, contact method, address, the shop mention What is supplied purchases by group activity, recommends dish and coupons etc..
At the same time, the related information of the equally available recommendation of the sender user of recommendation.Each user can Directly to return to the chat scenario of group chat by service landing page.
Technical solution provided in an embodiment of the present invention, user can be under current scenes without being manually entered and using cutting Information on services can be obtained by changing, and information on services is extended to chatting object.
Example IV
Fig. 4 is a kind of structural schematic diagram for information recommending apparatus that the embodiment of the present invention four provides.Referring to fig. 4, the letter Breath recommendation apparatus includes that candidate word obtains module 40, recommendation obtains module 41, recommendation display module 42 and input are tied Fruit determining module 43.
Wherein, candidate word obtains module 40 and is used to obtain user at least one candidate determining in the input of interface of input method Word;Recommendation obtains module 41 and is used at least one described candidate word being compared with label keyword set, if institute It states candidate word and hits target label keyword, then obtain recommendation corresponding with the target label keyword;Recommendation Display module 42 is used to show the recommendation in setting display area;Input results determining module 43 is used for root It is selected according to user, using the recommendation as the input results of the interface of input method, and sending in user includes described push away When recommending user's input information of content, while sending the related information of the recommendation.
Technical solution provided in an embodiment of the present invention, by obtain input determination of the user in interface of input method at least one A candidate word at least one candidate word is compared with label keyword set, if candidate word hits target label key Word then obtains recommendation corresponding with target label keyword, and recommendation is shown in setting display area, and It is selected according to user, using recommendation as the input results of interface of input method, and sends the use including recommendation in user When family inputs information, while the related information of recommendation is sent, directly acquires recommendation information under the scene where input method, The operation that user carries out information on services exchange is simplified, user is avoided and is manually entered information on services and terminal in different application Between switching, save time and convenient and efficient.
Further, it may include local comparing unit and/or long-range comparing unit that recommendation, which obtains module 41,.
Wherein, local comparing unit for will at least one described candidate word in the label keyword set that is locally stored Each label keyword be compared;Long-range comparing unit is used at least one described candidate word being sent to remote server, To indicate the remote server by least one described candidate word and each label in the label keyword set that remotely stores Keyword is compared, and returns to comparison result.
Further, it may include recommendation determination unit that recommendation, which obtains module 41,.Wherein, recommendation determines Unit is used to determine recommendation corresponding with the label keyword, wherein the relating attribute according to setting relating attribute Including recommendation provider to bid value and/or the recommendation and the label keyword of the label keyword The degree of association.
Further, recommendation can be visiting card type composite content, wherein the composite content may include in text Appearance and/or image content.
Further, the related information of recommendation may include the visiting card type composite content, recommendation service hyperlink And recommend description information, wherein the recommendation service hyperlink is opened for guidance information recipient and is associated with recommendation Service land page.
Further, the word content in the visiting card type composite content is store name, and the recommendation service hyperlink is connected in Promote the hyperlink that the shop that quotient provides purchases by group the page in setting shop;Or
Word content in the visiting card type composite content is brand name or trade name, and the recommendation service hyperlink is connected in product The hyperlink of board or commodity provider website homepage;Or
Word content in the visiting card type composite content is Brand Service name, and it is living that the recommendation service hyperlink is connected in brand The hyperlink of the dynamic page.
Further, it may include recommendation screening unit that recommendation, which obtains module 41,.Recommendation screening unit If corresponding to multinomial recommendation for the target label keyword, in the multinomial recommendation, sieved according to setting Choosing rule, filters out best match recommendation items as recommendation corresponding with the target label keyword.
Further, recommendation screening unit specifically can be used for:
The multinomial recommendation is ranked up according to temperature, obtains the highest recommendation of temperature as best match Recommendation items;Or
Terminal positional information is obtained, is carried out according to the related information of the terminal positional information and the multinomial recommendation Matching obtains the highest recommendation of matching degree as best match recommendation items;Or
The chat contextual information for obtaining instant messaging scene locating for the interface of input method, according to the chat context Information is matched with the related information of the multinomial recommendation, obtains the highest recommendation of matching degree as best match Recommendation items;Or
Terminal user's attribute information is obtained, according to being associated with for terminal user's attribute information and the multinomial recommendation Information is matched, and obtains the highest recommendation of matching degree as best match recommendation items.
Further, recommendation display module 42 specifically can be used for: by the recommendation in interface of input method Setting display position in candidate word display area is shown, wherein the setting display position, which is located at, hits target label After the display position of the candidate word of keyword.
Further, input results determining module 43 may include: replacement unit.Wherein, replacement unit is for detecting When sending user's input information including the recommendation to user, the combined type that the user inputs in information is pushed away After recommending the word content that content replaces in the compound recommendation, sends updated user and input information.
Information recommending apparatus provided in this embodiment belongs to information recommendation method provided by any embodiment of the invention Information recommendation method provided by any embodiment of the invention can be performed in same inventive concept, has execution information recommended method Corresponding functional module and beneficial effect.The not technical detail of detailed description in the present embodiment, reference can be made to the present invention is arbitrarily real The information recommendation method of example offer is provided.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, any to be familiar with this profession Technical staff, without departing from the scope of the present invention, when the technology contents using the disclosure above make a little change More or modify etc., any modification, equivalent replacement or improvement done within the spirit and principles of the present invention etc. should all include Within protection scope of the present invention.

Claims (16)

1. a kind of information recommendation method characterized by comprising
Obtain user's at least one candidate word determining in the input of interface of input method;
At least one described candidate word is compared with label keyword set, is closed if the candidate word hits target label Keyword then obtains recommendation corresponding with the target label keyword, wherein the label keyword set is input method System is directed to the set of candidate word setting;
The recommendation is shown in setting display area;
It is selected according to user, using the recommendation as the input results of the interface of input method, and is sent in user and include When the user of the recommendation inputs information, while sending the related information of the recommendation;
Wherein, the recommendation is visiting card type composite content, and the visiting card type composite content includes word content and/or picture Content;The related information of the recommendation includes the visiting card type composite content, recommendation service hyperlink and recommends to describe Information, the recommendation service hyperlink is opened for guidance information recipient lands page with the associated service of recommendation.
2. information recommendation method according to claim 1, which is characterized in that will at least one described candidate word and label pass Keyword set, which is compared, includes:
At least one described candidate word is compared with each label keyword in the label keyword set being locally stored; And/or
At least one described candidate word is sent to remote server, to indicate that the remote server will at least one described time It selects word to be compared with each label keyword in the label keyword set remotely stored, and returns to comparison result.
3. information recommendation method according to claim 1, which is characterized in that obtain corresponding with the target label keyword Recommendation include:
According to setting relating attribute, corresponding with label keyword recommendation is determined, wherein the relating attribute includes Pass of the recommendation provider to bid value and/or the recommendation and the label keyword of the label keyword Connection degree.
4. information recommendation method according to claim 1, which is characterized in that in the text in the visiting card type composite content Holding is store name, and the recommendation service hyperlink is connected in setting shop and promotes the hyperlink that the shop that quotient provides purchases by group the page;Or
Word content in the visiting card type composite content is brand name or trade name, the recommendation service hyperlink be connected in brand or The hyperlink of commodity provider website homepage;Or
Word content in the visiting card type composite content is Brand Service name, and the recommendation service hyperlink is connected in brand campaigns page The hyperlink in face.
5. information recommendation method according to claim 1, which is characterized in that will at least one described candidate word and label pass Keyword set is compared, if the candidate word hits target label keyword, obtains and the target label keyword Corresponding recommendation, comprising:
If the target label keyword corresponds to multinomial recommendation, in the multinomial recommendation, sieved according to setting Choosing rule, filters out best match recommendation items as recommendation corresponding with the target label keyword.
6. information recommendation method according to claim 5, which is characterized in that in the multinomial recommendation, according to setting Determine screening rule, filters out best match recommendation items as recommendation corresponding with the target label keyword, specific packet It includes:
The multinomial recommendation is ranked up according to temperature, the highest recommendation of temperature is obtained and recommends as best match ?;Or
Terminal positional information is obtained, according to the progress of the related information of the terminal positional information and the multinomial recommendation Match, obtains the highest recommendation of matching degree as best match recommendation items;Or
The chat contextual information for obtaining instant messaging scene locating for the interface of input method, according to the chat contextual information It is matched with the related information of the multinomial recommendation, obtains the highest recommendation of matching degree and recommend as best match ?;Or
Terminal user's attribute information is obtained, according to the related information of terminal user's attribute information and the multinomial recommendation It is matched, obtains the highest recommendation of matching degree as best match recommendation items.
7. information recommendation method according to claim 1, which is characterized in that by the recommendation in setting display area Inside shown, comprising:
Setting display position of the recommendation in the candidate word display area of interface of input method is shown, wherein The setting display position is located at after the display position for the candidate word for hitting target label keyword.
8. information recommendation method according to claim 1, which is characterized in that sending in user includes the recommendation When user inputs information, while sending the related information of the recommendation, comprising:
When detecting that user sends user's input information including the recommendation, the user is inputted into the institute in information After stating the word content that recommendation replaces in the visiting card type composite content, sends updated user and input information.
9. a kind of information recommending apparatus characterized by comprising
Candidate word obtains module, for obtaining user's at least one candidate word determining in the input of interface of input method;
Recommendation obtains module, at least one described candidate word to be compared with label keyword set, if institute It states candidate word and hits target label keyword, then obtain recommendation corresponding with the target label keyword, wherein described Label keyword set is the set that input method system is directed to candidate word setting;
Recommendation display module, for showing the recommendation in setting display area;
Input results determining module, for being selected according to user, using the recommendation as the input of the interface of input method As a result, and when it includes that the user of the recommendation inputs information that user, which sends, while sending the association of the recommendation Information;
Wherein, the recommendation is visiting card type composite content, and the visiting card type composite content includes word content and/or picture Content;The related information of the recommendation includes the visiting card type composite content, recommendation service hyperlink and recommends to describe Information, the recommendation service hyperlink is opened for guidance information recipient lands page with the associated service of recommendation.
10. information recommending apparatus according to claim 9, which is characterized in that the recommendation obtains module, comprising:
Local comparing unit, for by least one described candidate word and each label in the label keyword set that is locally stored Keyword is compared;And/or
Long-range comparing unit, at least one described candidate word to be sent to remote server, to indicate the remote service At least one described candidate word is compared device with each label keyword in the label keyword set remotely stored, and returns Return comparison result.
11. information recommending apparatus according to claim 9, which is characterized in that the recommendation obtains module, comprising:
Recommendation determination unit, for determining recommendation corresponding with the label keyword according to setting relating attribute, Wherein, the relating attribute includes bid value and/or the recommendation of the recommendation provider to the label keyword With the degree of association of the label keyword.
12. information recommending apparatus according to claim 9, which is characterized in that the text in the visiting card type composite content Content is store name, and the recommendation service hyperlink is connected in setting shop and promotes the hyperlink that the shop that quotient provides purchases by group the page;Or Person
Word content in the visiting card type composite content is brand name or trade name, the recommendation service hyperlink be connected in brand or The hyperlink of commodity provider website homepage;Or
Word content in the visiting card type composite content is Brand Service name, and the recommendation service hyperlink is connected in brand campaigns page The hyperlink in face.
13. information recommending apparatus according to claim 9, which is characterized in that recommendation obtains module, comprising:
Recommendation screening unit, if multinomial recommendation is corresponded to for the target label keyword, described multinomial In recommendation, according to setting screening rule, best match recommendation items are filtered out as corresponding with the target label keyword Recommendation.
14. information recommending apparatus according to claim 13, which is characterized in that recommendation screening unit is specifically used for:
The multinomial recommendation is ranked up according to temperature, the highest recommendation of temperature is obtained and recommends as best match ?;Or
Terminal positional information is obtained, according to the progress of the related information of the terminal positional information and the multinomial recommendation Match, obtains the highest recommendation of matching degree as best match recommendation items;Or
The chat contextual information for obtaining instant messaging scene locating for the interface of input method, according to the chat contextual information It is matched with the related information of the multinomial recommendation, obtains the highest recommendation of matching degree and recommend as best match ?;Or
Terminal user's attribute information is obtained, according to the related information of terminal user's attribute information and the multinomial recommendation It is matched, obtains the highest recommendation of matching degree as best match recommendation items.
15. information recommending apparatus according to claim 9, which is characterized in that the recommendation display module, it is specific to use In:
Setting display position of the recommendation in the candidate word display area of interface of input method is shown, wherein The setting display position is located at after the display position for the candidate word for hitting target label keyword.
16. information recommending apparatus according to claim 9, which is characterized in that the input results determining module, comprising:
Replacement unit, for detect user send include the recommendation user input information when, by the user After the recommendation in input information replaces with the word content in the visiting card type composite content, updated use is sent Family inputs information.
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