CN101794292A - Method and device for displaying related information according to instant messaging interaction content - Google Patents
Method and device for displaying related information according to instant messaging interaction content Download PDFInfo
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- CN101794292A CN101794292A CN200910254013A CN200910254013A CN101794292A CN 101794292 A CN101794292 A CN 101794292A CN 200910254013 A CN200910254013 A CN 200910254013A CN 200910254013 A CN200910254013 A CN 200910254013A CN 101794292 A CN101794292 A CN 101794292A
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Abstract
The invention discloses a method for displaying related information including advertisement on an instant messaging client-side surface according to instant messaging interaction content. The method adopts the principle that the communication content is sorted and the related information including the advertisement is displayed on the communicating window client-side surface when the clients are communicating through instant messaging. The invention also discloses a device for displaying related information according to instant messaging interaction content.
Description
Technical field
The present invention relates to technical field of telecommunications, particularly relate to message switching system.
Background technology
Instant messaging (Instant messaging is called for short IM) is a Terminal Service, allows two people or many people to use the instant transmission message language in networking, archives, voice to exchange with video.
Prior art can be carried out the instant interchange of literal, but can't know that what topic the user is being concerned about, also can't answer the input such as the user, and today, weather how, and the problem of where is it discount and so on does not also have the technical products of this respect to put into effect at present.
Summary of the invention
A kind of method according to instant messaging interaction content demonstration relevant information that the embodiment of the invention provides is used to solve the uncorrelated problem of demonstration relevant information on the instant communication client interface, improves user experience.
A kind of method according to instant messaging interaction content demonstration relevant information that the embodiment of the invention provides comprises:
Client is carried out participle to chat content and is obtained keyword;
The information that client display server end is associated with this keyword.
A kind of device according to instant messaging interaction content demonstration relevant information that the embodiment of the invention provides comprises:
Server is used to store literal, and picture, Flash animation be to database, and according to the keyword search relevant information of client, the density that occurs according to user's click and keyword is to information sorting;
Client is used for the user and carries out the literal communication, and the word content that user's instant messaging chat is produced carries out participle, the calculating Keyword Density.
A kind of server that the embodiment of the invention provides comprises:
Database module is used to store the literal information, and picture is described, and Flash describes, other necessary data of system's operation;
Statistical module is used to count the click corresponding relation of keyword and information, counts the every day user and all is being concerned about which keyword;
The information index module is used to set up the literal information, and picture is described, and Flash describes the index with keyword;
Search module is used to receive the participle of client, inquires about in the information index module, and the density that occurs according to user's click and keyword is to information sorting;
Other necessary module is used for the modular unit of instant chat system runtime server necessity.
A kind of client that the embodiment of the invention provides comprises:
Word-dividing mode is used for the chat word content to the client user, according to the data dictionary participle, obtains the density that keyword occurs;
Display module is used to show with chat content relevant information and advertisement;
The instant chat module is used for the user and carries out instant chat, and text chat content mutual produces the chat record content;
Database module is used for the chat record of recording user;
Other necessary module is used for the modular unit of instant chat system running client necessity.
The embodiment of the invention is carried out participle by client to the chat word content, and the keyword that obtains according to participle arrives the relevant information of server lookup, can accurately provide the user needed information.
Description of drawings
The structural drawing of Fig. 1 for installing in the embodiment of the invention;
Fig. 2 is a client end interface design sketch in the embodiment of the invention;
Fig. 3 is the associated diagram of embodiment of the invention Chinese words interaction content and information;
Fig. 4 is that client shows relevant information flow process figure in the embodiment of the invention;
Embodiment
Immediate communication tool can carry out the mutual of Word message, and a lot of advertising messages are presented on the chat interface, the QQ of Tengxun for example, but advertisement does not have association with the content of user's care, causes the user that advertisement is extremely disliked, and has reduced user experience.In order to address this problem, present embodiment has adopted some technical methods, increases the relevance of user's chat content with advertising message.
Prerequisite is the Account Registration of instant chat system, lands, and nullifies function, the plusing good friend function, and the management of buddy function, the message sending function all possesses, and these have been proven technique, are not repeated herein.
The embodiment of the invention provides a kind of instant communication device according to interaction content demonstration relevant information, and referring to Fig. 1, embodiment comprises server module 10, client modules 11.
Server module 10 also comprises:
Other necessary module 105 is used for the modular unit of instant chat system runtime server necessity, lands such as account, nullifies management, the forwards functional unit.
Client modules 11 also comprises:
Word-dividing mode 111 is used for the chat word content to the client user, according to the data dictionary participle, obtains the density that keyword occurs, and maximum keywords occurs, and present embodiment is considered as the content that the user relatively is concerned about.
Other necessary module 115 is used for the modular unit of instant chat system running client necessity, such as Account Registration, lands, and nullifies function, the management of buddy function.
The instant chat bitcom is a lot, all has the message box of transmission and message history frame, as the QQ of Tengxun, and the MSN of Microsoft.
As Fig. 2, suppose that user B is with user A chat, they are just discussing the problem that loses hair, and client is carried out participle to the chat history in the client database, the frequency ratio that discovery loses hair this keyword appearance is bigger, relevant information, as the reason that loses hair is simultaneously recommended the hospital for the treatment of, appear at client end interface (including, but not limited to) right side, the top.
Before server end provides exhibition information, system in advance step is set, comprising:
The step of customization keyword dictionary: the keyword dictionary of customization comprises effective speech and invalid speech, invalid speech claims to feed and verb as modal particles such as "; ground, ", effectively speech is nouns such as " China; Beijing ", and described noun includes but is not limited to name, place name, the industry technical term, social life popular word synonym.Described invalid speech and effective speech be exclusion relations each other.
Extract the step of keyword: according to the keyword dictionary, the database information of search is carried out word segmentation processing, according to the attribute of word segmentation processing gained participle this participle is filtered, to extract the keyword of each data message by maximum match principle.
Set up the step of keyword index: treat search data information respectively, adopt basic dictionary for word segmentation to carry out word segmentation processing, and set up the index of each participle of keyword to the disease name as each keyword of disease name.
May be when user's chat content be carried out participle, the keyword that obtains is different, but the meaning of expressing is the same with the purpose of seeking, in order to address the above problem, present embodiment is taked the literal information, and picture is described, Flash describes and sets up index, and is as Fig. 3, specific as follows:
Set up the indexing units 301 of literal information data to keyword, literal is one section word, and perhaps one piece of article including, but not limited to news, is write a composition paper, blog, advertising slogan.Be to obtain by artificial input, " in postpartum, conceived body endocrine goes out a large amount of estrogens, causes hair to come off in a large number as long.", through behind the participle, " postpartum " follows " losing hair " keyword to set up corresponding index.
Set up the indexing units 302 of picture data of description to keyword, the user in order to distinguish other picture, can and increase to the picture name and describe remarks when uploading a width of cloth picture.Such as, the user has uploaded the photo of Oriental Pearl's tower of a Chinese Shanghai, and just needing to describe this pictures of notes is Oriental Pearl's tower of Chinese Shanghai, and called after TU0001.gif, through behind the participle, the TU0001.gif file is set up corresponding index with " Oriental Pearl's tower " keyword.The user is when instant chat conversations frame merely arrives Oriental Pearl's tower related content, and the keyword that client analyzes " Oriental Pearl's tower ", server return the picture TU0001.gif with " Oriental Pearl's tower " keyword association, and client shows.
Set up the indexing units 303 of Flash data of description to keyword, now a lot of animated contents all use Flash to express, and are vivid and lively, similar with picture indices to the description index of Flash.
User's chat content data are to the extraction unit 304 of keyword, and the user chats and can produce a lot of word contents, by participle, obtains the keyword of chat content density maximum.
For setting up index 305 in other content indexing unit of user feedback, on client end interface, present embodiment provides a user can replenish the function of improving relevant information, and the user can submit to and improve relevant information.The information stores of submitting to is at server database, and server is set up the indexing units of information with keyword regularly to these data participles.
Possible user carries out instant chat just in that certain building is discussed, and such as Oriental Pearl's tower of Chinese Shanghai, in order to allow the information exhibition of being correlated with this building on users' interfaces, present embodiment has adopted some technical methods.Referring to Fig. 4, client shows that the relevant information flow process is as follows in the present embodiment:
Step 401: suppose that the user has registered instant chat software account.User login instant chat client, find the good friend after, do to the good friend and send message operation, this moment, the user set up with other user communication.
Step 402: user's input characters content, to click and send button, message sends to the other side, if the other side replys word content, so repeatedly, has just produced chat record.
Step 403: client is carried out participle to the word content of chat record, extracts one group of keyword, loses hair more serious topic such as the user recently discussing, and " losing hair region, overtime work " will be analyzed goes out as keyword.
Step 404: the frequency that client according to keyword occurs is carried out the attention rate ordering to keyword, lose hair more serious topic such as the user recently in discussion, " lose hair " the frequency maximum that keyword occurs, will be considered as the highest speech of user's attention rate by present embodiment, " overtime work " keyword takes second place.
Step 405: client is inquired about related content with keyword to information server, the keyword frequency of occurrences of client foundation 404 is to the server requests relevant information, if do not have just to inquire about the relevant information of " overtime work " keyword with the relevant information of " losing hair " keyword, and the like.
Step 406: after client is received the return data of server, on the interface (including, but not limited to) right side, or the top shows relevant information.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (9)
1. the method according to instant messaging interaction content demonstration relevant information is characterized in that, may further comprise the steps:
Client is carried out participle to chat content and is obtained keyword;
The information that client display server end is associated with this keyword.
2. the method for claim 1 is characterized in that, described chat content is the word content of instant messaging interaction.
3. the method for claim 1 is characterized in that, by the keyword in the participle extraction content.
4. the method for claim 1 is characterized in that, information comprises literal, picture, Flash animation.
5. one kind shows according to instant messaging interaction content and the device of relevant information it is characterized in that this device comprises:
Server is used to store literal, and picture, Flash animation be to database, and according to the keyword search relevant information of client, the density that occurs according to user's click and keyword is to information sorting;
Client is used for the user and carries out the literal communication, and the word content that user's instant messaging chat is produced carries out participle, the calculating Keyword Density.
6. device as claimed in claim 5 is characterized in that, described server comprises:
Database module is used to store the literal information, and picture is described, and Flash describes, other necessary data of system's operation;
Statistical module is used to count the click corresponding relation of keyword and information, counts the every day user and all is being concerned about which keyword;
The information index module is used to set up the literal information, and picture is described, and Flash describes the index with keyword;
Search module is used to receive the participle of client, inquires about in the information index module, and the density that occurs according to user's click and keyword is to information sorting;
Other necessary module is used for the modular unit of instant chat system runtime server necessity; Described client comprises:
Word-dividing mode is used for the chat word content to the client user, according to the data dictionary participle, obtains the density that keyword occurs;
Display module is used to show with chat content relevant information and advertisement;
The instant chat module is used for the user and carries out instant chat, and text chat content mutual produces the chat record content;
Database module is used for the chat record of recording user;
Other necessary module is used for the modular unit of instant chat system running client necessity.
7. a server is characterized in that, described server comprises:
Database module is used to store the literal information, and picture is described, and Flash describes, other necessary data of system's operation;
Statistical module is used to count the click corresponding relation of keyword and information, counts the every day user and all is being concerned about which keyword;
The information index module is used to set up the literal information, and picture is described, and Flash describes the index with keyword;
Search module is used to receive the participle of client, inquires about in the information index module, and the density that occurs according to user's click and keyword is to information sorting;
Other necessary module is used for the modular unit of instant chat system runtime server necessity.
8. a client is characterized in that, described client comprises:
Word-dividing mode is used for the chat word content to the client user, according to the data dictionary participle, obtains the density that keyword occurs;
Display module is used to show with chat content relevant information and advertisement;
The instant chat module is used for the user and carries out instant chat, and text chat content mutual produces the chat record content;
Database module is used for the chat record of recording user;
Other necessary module is used for the modular unit of instant chat system running client necessity.
9. client as claimed in claim 8 is characterized in that, described participle to as if derive from word content to instant messaging interaction.
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| CN200910254013A CN101794292A (en) | 2009-06-03 | 2009-12-09 | Method and device for displaying related information according to instant messaging interaction content |
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| CN200910254013A CN101794292A (en) | 2009-06-03 | 2009-12-09 | Method and device for displaying related information according to instant messaging interaction content |
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| CN102571621A (en) * | 2010-12-25 | 2012-07-11 | 上海量明科技发展有限公司 | Method and system for collecting target information in instant messaging |
| CN102780652A (en) * | 2012-07-23 | 2012-11-14 | 上海量明科技发展有限公司 | Method and system for classified collection of information in instant messaging |
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| CN108306814B (en) * | 2017-08-11 | 2020-07-28 | 腾讯科技（深圳）有限公司 | Information pushing method, device, terminal and storage medium based on instant messaging |
| CN108306814A (en) * | 2017-08-11 | 2018-07-20 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, terminal based on instant messaging and storage medium |
| CN108418745A (en) * | 2018-02-09 | 2018-08-17 | 深圳百诺国际生命科技有限公司 | Information insertion method based on instant communication information between doctors and patients and system |
| CN111752448A (en) * | 2020-05-28 | 2020-10-09 | 维沃移动通信有限公司 | Information display method and device and electronic equipment |
| CN113792198A (en) * | 2021-09-17 | 2021-12-14 | 北京房江湖科技有限公司 | Method and device for generating article propaganda poster, program product and storage medium |
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