CN102970214A - Method and system for displaying advertising information in instant messaging - Google Patents
Method and system for displaying advertising information in instant messaging Download PDFInfo
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- CN102970214A CN102970214A CN2012105078959A CN201210507895A CN102970214A CN 102970214 A CN102970214 A CN 102970214A CN 2012105078959 A CN2012105078959 A CN 2012105078959A CN 201210507895 A CN201210507895 A CN 201210507895A CN 102970214 A CN102970214 A CN 102970214A
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Abstract
The invention provides a method and system for displaying advertising information in instant messaging, belonging to the technical field of communication. The method comprises the following steps of: extracting key data information of instant messaging data between a first instant messaging user and a second contact person; matching the key data information with an advertising database in an instant messaging tool to obtain advertising data after matching; sending the advertising data after matching to a client of a third-party contact person; and outputting the advertising data after matching at the client of the third-party contact person by corresponding to the structure of an instant messaging interface of the first instant messaging user. According to the method provided by the invention, messaging topic information between the instant messaging user and the contact person is displayed against the third-party contact person in the form of the advertising data, so that the third-party contact person can conveniently obtain the advertising information related to the contact person, and the advertising effect is enhanced.
Description
Technical field
The invention belongs to communication technical field.
Background technology
In recent years, immediate communication platform has become the indispensable network tool of netizen.By immediate communication platform, the user can be the exchanging of the enterprising style of writing word of network, sound and video, and shared file, picture and video information etc. have made things convenient for user's life, working and learning.
Along with the customer group of using JICQ increases gradually, how in carrying out the process of instant messaging, the user realizes that the broadcast of advertisement has very large commercial value.In the prior art, instantaneous communication system is according to the ad content of storing in the background data base, in sequence advertisement is displayed the play to the user one by one, in this advertisement broadcast mode, the user can not obtain the advertisement that oneself needs, cause many useless advertisements to the interference of telex network, wasted a large amount of advertising resources and Internet resources.
In order to address the above problem, the patent No. is the player method that the patent of ZL200510056601.5 has proposed a kind of online advertisement, and this patent is play the ad data with this user's instant messaging Topic relative by the instant communication data of analysis user.Although the technical scheme of this patent can provide relevant advertisement according to the interested subject information of user, but still belong to system to the form of user's advertisement, the user can only be passive the reception advertisement, still have quite a few to cause interference to telex network in the advertisement that pushes, advertising results also are affected.
Summary of the invention
The object of the invention is to, be provided at the method and system of display advertisement information in the instant messaging.Utilize the present invention, the subject information that instant communication users is communicated by letter with the contact person is showed to the third party contact person with the form of ad data, make the third party contact person can obtain expediently the advertising message relevant with the contact person, strengthened advertising results.
Technical scheme provided by the invention comprises:
A kind of in instant messaging the method for display advertisement information, the method may further comprise the steps:
Step 1 is extracted the critical data information of instant communication data between the first instant communication users and the second contact person;
Step 2 is mated the advertising database in aforementioned critical data information and the JICQ, the ad data after obtaining mating;
Step 3 is sent to third party contact person client with the ad data after the aforementioned coupling, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Step 4, with the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Preferably, the critical data information of extracting in the described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
The process of preferably, in the described step 2 advertising database in critical data information and the instant messaging being mated is:
Set in advance advertising database in JICQ, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, each ad data is respectively to there being index content;
Index content in described critical data information and the advertising database is compared, accessing corresponding ad data in the situation that comparison is passed through as the ad data after mating.
Preferably, the instant messaging interfacial structure of corresponding the first instant communication users specifically comprises in the described step 4, and the ITEM item zone of corresponding the first instant communication users and/or the interactive interface that the first instant communication users is communicated by letter with the third party contact person are regional.
Preferably, the mode of in the described step 4 ad data being exported in instant communication interface structure is:
Zero-time and displaying time value that default described ad data is exported in instant communication interface structure;
When system time reaches default zero-time, export described ad data;
Ad data to described output carries out timing, when output time reaches default displaying time value, stops to export described ad data.
Preferably, the ad data of output is the wherein data mode of one at least of picture, character, video, multimedia in the described step 4.
Preferably, the ad data of output is set to the hyperlink form in the described step 4, enters the advertising display page by triggering this hyperlink.
The present invention also provides the method for another kind display advertisement information in instant messaging, and the method may further comprise the steps:
Step 1 is extracted the critical data information of instant communication data between the first instant communication users and the second contact person;
Step 2, judge aforementioned critical data information whether with instant messaging in ad data be complementary, if, then enter next step, if not, end operation then;
Step 3 is sent to third party contact person client after aforementioned critical data information is converted to default advertising format, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Step 4, with the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Preferably, the critical data information of extracting in the described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
Preferably, the instant messaging interfacial structure of corresponding the first instant communication users specifically comprises in the described step 4, and the ITEM item zone of corresponding the first instant communication users and/or the interactive interface that the first instant communication users is communicated by letter with the third party contact person are regional.
Preferably, the critical data information of output is set to the hyperlink form in the described step 4, enters the advertising display page by triggering this hyperlink.
The present invention also provide a kind of in instant messaging the system of display advertisement information, this system comprises:
The critical data extraction unit is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
The ad data matching unit links to each other with aforementioned critical data extraction unit, is used for the advertising database of aforementioned critical data information and JICQ is mated the ad data after obtaining mating;
The ad data transmitting element, link to each other with aforementioned ad data matching unit, be used for the ad data after the aforementioned coupling is sent to third party contact person client, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
The ad data output unit links to each other with aforementioned ad data transmitting element, is used for the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Preferably, described ad data matching unit comprises following construction module:
Ad data lab setting module is used for setting in advance advertising database at JICQ, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
The data message matching module links to each other with aforementioned ad data lab setting module, is used for the index content of described critical data information and advertising database is compared, and is accessing corresponding ad data in the situation that comparison is passed through as the ad data after mating.
Preferably, described ad data output unit comprises following construction module:
Hyperlink arranges module, and the ad data of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
The advertisement page output module arranges module with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described ad data the output advertising display page.
The present invention also provides the system of another kind display advertisement information in instant messaging, and this system comprises:
The critical data extraction unit is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
The critical data judging unit links to each other with aforementioned critical data extraction unit, is used for judging that whether aforementioned critical data information be complementary with the ad data of instant messaging;
The critical data transmitting element, link to each other with aforementioned critical data judging unit, be sent to third party contact person client after being used for aforementioned critical data information is converted to default advertising format, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
The critical data output unit links to each other with aforementioned critical data transmitting element, is used for the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Preferably, described critical data output unit comprises following construction module:
Hyperlink arranges module, and the critical data information of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
The advertisement page output module arranges module with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described critical data information the output advertising display page.
Compared with prior art, beneficial effect of the present invention is as follows:
By gathering the data content of communicating by letter between the first instant communication users and the second contact person, extract critical data information wherein, whether the critical data information that judgement is extracted and the ad data in the instantaneous communication system mate, if coupling, then obtain the ad data after the coupling or described critical data information is converted to default advertising format, critical data information after ad data after will mating again or the conversion is sent to third party contact person client, the instant messaging interfacial structure output of the first instant communication users in third party contact person client correspondence.So that the third party contact person can obtain the advertising message relevant with the contact person expediently, reduce the interference that may cause the third party contact person, make advertising results better.
Description of drawings
In instant messaging the method flow diagram of display advertisement information of Fig. 1 for providing in the embodiment of the invention one;
Fig. 1-1 is the schematic diagram of the ITEM item zone output ad data of corresponding the first instant communication users in the embodiment of the invention one;
In instant messaging the method flow diagram of display advertisement information of Fig. 2 for providing in the embodiment of the invention two;
In instant messaging the structured flowchart of the system of display advertisement information of Fig. 3 for providing in the embodiment of the invention three;
In instant messaging the structured flowchart of the system of display advertisement information of Fig. 4 for providing in the embodiment of the invention four.
Embodiment
Below in conjunction with the drawings and specific embodiments embodiment of the present invention are described in detail.
It is pointed out that the advertisement described in the present invention refer to sensu lato, in order to the data message of the purpose that realizes publicizing widely.Typical example comprises non-economy advertisement, economic advertisement, and telex network theme bulletin etc., specifically be not construed as limiting.Wherein, the non-economy advertisement, common situation comprises various bulletins, notice, statement etc.; Economic advertisement claims again commercial advertisement, and referring to get a profit is the advertisement of purpose, is that commodity producers or operator are to the important means of consumer's spreads out merchandise information.And described telex network theme bulletin refers to the subject data of telex network, except can related aforesaid non-economy advertisement, the economic advertisement, can also only announce the interested subject information of user oneself.Such as, certain user A has discussed a large amount of aircraft carrier information when communicating by letter with the contact person, the matching content that has the type data in the corresponding advertising database, therefore, can with the theme of such content as this telex network, announce in contact person's client by mode described in the invention.
But in the present invention, preferred application purpose is the economic series advertisements of issue.
Referring to Fig. 1, this figure is the method flow diagram of display advertisement information in instant messaging that provides in the embodiment of the invention one, and concrete steps are as described below.
S11 extracts the critical data information of instant communication data between the first instant communication users and the second contact person;
Described the first instant communication users is relative with the second contact person, and any one user in the JICQ can be the first instant communication users.Behind the first instant communication users access of instant communicating instrument, this user is opened the object contact person that interactive interface communicates be called the second contact person, so any one contact person in this instant communication users contacts list can be the second contact person.
Gather the data content that carries out instant messaging between described the first instant communication users and the second contact person, this data content is analyzed therefrom extracted critical data information.The critical data information of described extraction comprises keyword data, image data, voice data, video data one or more data types wherein.Wherein, the method for extracting keyword data from instant communication data can adopt in the prior art arbitrarily keyword extracting method, include but not limited to based on statistical nature method, based on the method for term network, the method for semantic-based etc.When if the critical data information of extracting is the data type such as image data, voice data, video data, whether the frequency that can occur in instant communication data by the data message of judging described type satisfies the method for predeterminated frequency threshold value is extracted, if satisfy default frequency threshold, can determine that then image data, voice data, the video data in the instant communication data is critical data information.
S12 mates the advertising database in aforementioned critical data information and the JICQ, the ad data after obtaining mating;
For example and without limitation, it is as follows critical data information and advertising database to be mated the detailed process of the ad data after obtaining mating:
Advertising database is set in JICQ in advance, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content.The described ad data that meets instant messaging interfacial structure output standard is the wherein data mode of one at least of picture, character, video, multimedia.Described index content is the character information that each advertisement data content is summarized, and for example one of them advertisement data content is picture or the video about Apple Computers, and the index content that this ad data is corresponding so namely is " Apple Computers ".
Then, the critical data information extracted in the abovementioned steps and the index content in the advertising database are compared, accessing the ad data of corresponding ad data after as coupling in the situation that comparison is passed through.When the critical data information of extracting is keyword data, then can directly the index content in this keyword data and the advertising database be compared, in the consistent situation of respective symbols, compare and pass through, access the ad data of corresponding ad data after as coupling.When the critical data information of extracting is image data, then directly each image data in this image data and the advertising database is compared one by one, when comparison, can carry out analysis-by-synthesis according to color characteristic, textural characteristics, shape facility and the spatial relationship feature etc. of two pictures, when the similitude of two pictures satisfies threshold condition, access the ad data of described image data correspondence in advertising database as the ad data after mating.When the critical data information of extracting is the audio or video data, then obtain key word information corresponding to these audio or video data by speech recognition technology, then the key word information obtained and the index content in the advertising database are compared, obtain the ad data after the coupling.
Can carry out ad data after Data Matching is obtained coupling by described the first instant communication users client in this step, also can carry out ad data after Data Matching is obtained coupling by instant communication server.
S13 is sent to third party contact person client with the ad data after the aforementioned coupling, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
During ad data after obtaining coupling by the first instant communication users client, ad data after will being mated by the first instant communication users client is assembled into packet according to protocol format, then by instant communication server transfer or P2P transmission means with Packet Generation to third party contact person client.During ad data after obtaining coupling by instant communication server, then directly inquired about described third party contact person's instant messaging sign by instant communication server, obtain the current login client of third party contact person corresponding dynamic IP addressing and Port port, generate the socket port that sends data message, ad data after the coupling is assembled into packet according to protocol format, carries out the transmission of packet.
When carrying out the transmission of ad data, if third party contact person access of instant communicating instrument not then can carry out by the off-line send mode transmission of packet; Perhaps described third party contact person's logging status is monitored, when monitoring this third party contact person access of instant communicating instrument, again ad data is sent to third party contact person client.
Described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users.For example, user A and contact person B carry out instant messaging, and the third party contact person namely refers to other contact persons except contact person B in the contacts list of user A so.
S14, with the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
The instant messaging interfacial structure output that described ad data correspondence the first instant communication users comprises that specifically the ad data correspondence the ITEM item zone output of the first instant communication users and/or the interactive interface zone output that the first instant communication users is communicated by letter with the third party contact person.Referring to Fig. 1-1, showed the schematic diagram of the ITEM item zone output ad data of corresponding the first instant communication users.As shown in the figure, instant messaging main panel 100 is the instant communication client at third party contact person " Joy " place, include contacts list 101 in this main panel, include described the first instant communication users A and other All Contacts' ITEM item in this contacts list 101, for example the rectangular area 102 at contact person " Linking " place is ITEM item corresponding to this contact person, and the information such as contact person's " Linking " identification code, the pet name, head portrait icon, individualized signature shelves are all in corresponding ITEM item.When ad data corresponding to the communication theme of described the first instant communication users A is " Apple Computers ", then output is about the ad data 103 of " Apple Computers " in the ITEM item of respective user A in contacts list 101, and the ad data 103 of this output can be in picture, character, video, the multimedia one or more.Described ad data 103 can be exported in the whole ITEM item zone of user A, perhaps exports in the head portrait viewing area in the ITEM item, perhaps exports in the zone beyond the head portrait in the ITEM item.When in the ITEM of user A item zone, exporting described ad data 103, the legacy data that can directly ad data be covered in the ITEM item is exported, when stopping to export described ad data, then continue to show the legacy data in the ITEM item, such as the identification code of user A, the pet name, head portrait icon etc.
In addition, the interactive interface zone output that also ad data can be communicated by letter with the third party contact person at the first instant communication users.When monitor the third party contact person open with the first instant communication users between communicate by letter interactive interface the time, ad data is exported in this interactive interface zone.
With described ad data in the mode of instant communication interface structure output be: zero-time and displaying time value that default described ad data is exported in instant communication interface structure; When system time reaches default zero-time, export described ad data; Ad data to described output carries out timing, when output time reaches default displaying time value, stops to export described ad data.For example, the zero-time of default described ad data output is respectively 10:00,15:00, three time values of 20:00, the displaying time of advertisement is 10 minutes during each output, then system time is monitored, when reaching 10:00,15:00 and 20:00, namely begin to export ad data, after the ad data output time continues 10 minutes, then stop to export ad data.If when the ad data in the abovementioned steps after the coupling is a plurality of, a plurality of ad datas can be exported in turn.
In addition, ad data that also can described output is set to the hyperlink form, can enter the advertising display page by triggering this hyperlink.As shown in Fig. 1-1, ad data " Apple Computers " character and the corresponding picture of output all are set to the hyperlink form, when the user trigger wherein " Apple Computers " character or during picture, i.e. corresponding web data or other displayed page about " Apple Computers " of output " Apple Computers ".
In the described method of present embodiment, the critical data information of communicating by letter with the second contact person according to the first instant communication users, obtain the ad data that is complementary with this critical data information, then the ad data after will mating is sent to third party contact person client, the instant messaging interfacial structure output of the first instant communication users in third party contact person client correspondence, thereby realized to the purpose of contact person's display advertisement information of this user.
Referring to Fig. 2, this figure is the method flow diagram of display advertisement information in instant messaging that provides in the embodiment of the invention two, and concrete steps are as described below.
S21 extracts the critical data information of instant communication data between the first instant communication users and the second contact person;
The critical data information of described extraction comprises keyword data, image data, voice data, video data one or more data types wherein.
S22, judge aforementioned critical data information whether with instant messaging in ad data be complementary, if, then enter next step, if not, end operation then;
Set in advance advertising database in JICQ, each ad data that comprises in this advertising database is respectively to there being index content; Each index content in aforementioned critical data information and the advertising database is compared, if with one of them index content compare by, can judge that then the ad data in aforementioned critical data information and the instant messaging is complementary.Be the situation of audio or video data for critical data information, after then needing by speech recognition technology the audio or video data to be converted to character information first, again with advertising database in index content compare.Be the situation of image data for critical data information, image data in these key picture data and the advertising database directly can be compared, judge whether picture analogies satisfies threshold condition, if can judge that then the ad data in described key picture data and the instant messaging is complementary.
In this step can by described the first instant communication users client judge critical data information whether with instant messaging in ad data be complementary, also can by instant communication server judge critical data information whether with instant messaging in ad data be complementary.
S23 is sent to third party contact person client after aforementioned critical data information is converted to default advertising format, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
When the ad data in aforementioned critical data information and the instant messaging is complementary, described critical data information is converted to default advertising format, such as default size, form etc.
When judge by the first instant communication users client critical data information whether with instant messaging in ad data when being complementary, by the first instant communication users client critical data information is converted to default advertising format, and the critical data after will changing is assembled into packet according to protocol format, then by instant communication server transfer or P2P transmission means with Packet Generation to third party contact person client.
When judge by instant communication server critical data information whether with instant messaging in ad data when being complementary, then directly by instant communication server critical data information is converted to default advertising format, and the critical data after will changing is assembled into packet according to protocol format, by inquiring about described third party contact person's instant messaging sign, obtain dynamic IP addressing corresponding to the current login client of third party contact person and Por t port, generate to send the socket port of data message, with Packet Generation to third party contact person client.
S24, with the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
The instant messaging interfacial structure output that described ad data correspondence the first instant communication users comprises that specifically the ad data correspondence the ITEM item zone output of the first instant communication users and/or the interactive interface zone output that the first instant communication users is communicated by letter with the third party contact person.In addition, ad data that also can described output is set to the hyperlink form, and the user can enter the advertising display page by triggering this hyperlink.
In the described method of present embodiment, extract the critical data information that the first instant communication users is communicated by letter with the second contact person, under judging the situation that the critical data information extract and the ad data in the instant messaging are complementary, be sent to third party contact person client after converting this critical data information to instant messaging default ad data form, critical data after the instant messaging interfacial structure that third party contact person client correspondence aforementioned the first instant communication users is exported described conversion, thus realize purpose that the subject information of first user communication is showed to the third party contact person with advertisement form.
In conjunction with previously described in instant messaging the embodiment of the method for display advertisement information, the present invention also provides supporting system.
Referring to Fig. 3, this figure is the structured flowchart of the system of display advertisement information in instant messaging that provides in the embodiment of the invention three, and this system comprises:
Critical data extraction unit 310 is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
Ad data matching unit 320 links to each other with aforementioned critical data extraction unit 310, is used for the advertising database of aforementioned critical data information and JICQ is mated the ad data after obtaining mating;
Ad data transmitting element 330, link to each other with aforementioned ad data matching unit 320, be used for the ad data after the aforementioned coupling is sent to third party contact person client, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Ad data output unit 340 links to each other with aforementioned ad data transmitting element 330, is used for the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Wherein, described ad data matching unit 320 comprises following construction module:
Ad data lab setting module 321 is used for setting in advance advertising database at JICQ, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
Data message matching module 322, link to each other with aforementioned ad data lab setting module 321, be used for the index content of described critical data information and advertising database is compared, accessing corresponding ad data in the situation that comparison is passed through as the ad data after mating.
Described ad data output unit 340 comprises following construction module:
Hyperlink arranges module 341, and the ad data of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
Advertisement page output module 342 arranges module 341 with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described ad data the output advertising display page.
In the described system of present embodiment, when the first instant communication users and the second contact person carried out instant messaging, critical data extraction unit 310 extracted critical data information from instant communication data.By ad data matching unit 320 the critical data information of extraction and the advertising database in the JICQ are mated the ad data after obtaining mating again.The concrete mode of coupling is, at first sets in advance advertising database by ad data lab setting module 321 in JICQ, and each ad data that comprises be to should there being index content, and meets the output standard of instant messaging interfacial structure; Then, by data message matching module 322 the critical data information of extracting is compared with the index content in the advertising database, the ad data that comparison is passed through is as the ad data after mating.Ad data for after the coupling is sent to third party contact person client by ad data transmitting element 330; Again by ad data output unit 340 in third party contact person client, the instant messaging interfacial structure of corresponding aforementioned the first instant communication users is exported the ad data after the aforementioned coupling.In output during described ad data, also can be set to the hyperlink form by the ad data that hyperlink arranges module 341 described outputs; When the user triggers hyperlink corresponding to ad data, by advertisement page output module 342, export details displayed page corresponding to described ad data.
Referring to Fig. 4, this figure is the structured flowchart of the system of display advertisement information in instant messaging that provides in the embodiment of the invention four, and this system comprises:
Critical data extraction unit 410 is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
Critical data judging unit 420 links to each other with aforementioned critical data extraction unit 410, is used for judging that whether aforementioned critical data information be complementary with the ad data of instant messaging;
Critical data transmitting element 430, link to each other with aforementioned critical data judging unit 420, be sent to third party contact person client after being used for aforementioned critical data information is converted to default advertising format, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Critical data output unit 440 links to each other with aforementioned critical data transmitting element 430, is used for the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
Wherein, described critical data output unit 440 comprises following construction module:
Hyperlink arranges module 441, and the critical data information of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
Advertisement page output module 442 arranges module 441 with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described critical data information the output advertising display page.
In the described system of present embodiment, when the first instant communication users and the second contact person carried out instant messaging, critical data extraction unit 410 extracted critical data information from instant communication data.Again by critical data judging unit 420 judge the critical data information extracted whether with JICQ in ad data be complementary, in situation about being complementary, be sent to third party contact person client after by critical data transmitting element 430 described critical data information being converted to default advertising format.Last by critical data output unit 440 with the critical data information behind the format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of the first instant communication users.When the critical data of output behind the described format transformation, also can be set to the hyperlink form by the critical data information that hyperlink arranges module 441 described outputs; When the user triggers hyperlink corresponding to critical data information, by advertisement page output module 442, export the advertising display page corresponding to described critical data information.
More than be the description of this invention and non-limiting, based on other execution mode of inventive concept, all among protection scope of the present invention.
Claims (16)
1. the method for a display advertisement information in instant messaging, it is characterized in that: the method may further comprise the steps,
Step 1 is extracted the critical data information of instant communication data between the first instant communication users and the second contact person;
Step 2 is mated the advertising database in aforementioned critical data information and the JICQ, the ad data after obtaining mating;
Step 3 is sent to third party contact person client with the ad data after the aforementioned coupling, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Step 4, with the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the critical data information of extracting in the described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the process of in the described step 2 advertising database in critical data information and the instant messaging being mated is,
Set in advance advertising database in JICQ, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, each ad data is respectively to there being index content;
Index content in described critical data information and the advertising database is compared, accessing corresponding ad data in the situation that comparison is passed through as the ad data after mating.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the instant messaging interfacial structure of corresponding the first instant communication users specifically comprises in the described step 4, and the ITEM item zone of corresponding the first instant communication users and/or the interactive interface that the first instant communication users is communicated by letter with the third party contact person are regional.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the mode of in the described step 4 ad data being exported in instant communication interface structure is,
Zero-time and displaying time value that default described ad data is exported in instant communication interface structure;
When system time reaches default zero-time, export described ad data;
Ad data to described output carries out timing, when output time reaches default displaying time value, stops to export described ad data.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the ad data of output is the wherein data mode of one at least of picture, character, video, multimedia in the described step 4.
According to claim 1 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the ad data of output is set to the hyperlink form in the described step 4, enters the advertising display page by triggering this hyperlink.
8. the method for a display advertisement information in instant messaging, it is characterized in that: the method may further comprise the steps,
Step 1 is extracted the critical data information of instant communication data between the first instant communication users and the second contact person;
Step 2, judge aforementioned critical data information whether with instant messaging in ad data be complementary, if, then enter next step, if not, end operation then;
Step 3 is sent to third party contact person client after aforementioned critical data information is converted to default advertising format, and described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
Step 4, with the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
According to claim 8 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the critical data information of extracting in the described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
According to claim 8 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the instant messaging interfacial structure of corresponding the first instant communication users specifically comprises in the described step 4, and the ITEM item zone of corresponding the first instant communication users and/or the interactive interface that the first instant communication users is communicated by letter with the third party contact person are regional.
11. according to claim 8 a kind of in instant messaging the method for display advertisement information, it is characterized in that: the critical data information of output is set to the hyperlink form in the described step 4, enters the advertising display page by triggering this hyperlink.
12. the system of a display advertisement information in instant messaging is characterized in that this system comprises:
The critical data extraction unit is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
The ad data matching unit links to each other with aforementioned critical data extraction unit, is used for the advertising database of aforementioned critical data information and JICQ is mated the ad data after obtaining mating;
The ad data transmitting element, link to each other with aforementioned ad data matching unit, be used for the ad data after the aforementioned coupling is sent to third party contact person client, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
The ad data output unit links to each other with aforementioned ad data transmitting element, is used for the ad data after the aforementioned coupling in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
13. according to claim 12 a kind of in instant messaging the system of display advertisement information, it is characterized in that: described ad data matching unit comprises following construction module,
Ad data lab setting module is used for setting in advance advertising database at JICQ, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
The data message matching module links to each other with aforementioned ad data lab setting module, is used for the index content of described critical data information and advertising database is compared, and is accessing corresponding ad data in the situation that comparison is passed through as the ad data after mating.
14. according to claim 12 a kind of in instant messaging the system of display advertisement information, it is characterized in that: described ad data output unit comprises following construction module,
Hyperlink arranges module, and the ad data of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
The advertisement page output module arranges module with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described ad data the output advertising display page.
15. the system of a display advertisement information in instant messaging is characterized in that this system comprises:
The critical data extraction unit is for the critical data information of extracting instant communication data between the first instant communication users and the second contact person;
The critical data judging unit links to each other with aforementioned critical data extraction unit, is used for judging that whether aforementioned critical data information be complementary with the ad data of instant messaging;
The critical data transmitting element, link to each other with aforementioned critical data judging unit, be sent to third party contact person client after being used for aforementioned critical data information is converted to default advertising format, described third party contact person refers to the contact person except aforementioned the second contact person in the contacts list of aforementioned the first instant communication users;
The critical data output unit links to each other with aforementioned critical data transmitting element, is used for the critical data information behind the aforementioned format transformation in third party contact person client, corresponding the instant messaging interfacial structure output of aforementioned the first instant communication users.
16. according to claim 15 a kind of in instant messaging the system of display advertisement information, it is characterized in that: described critical data output unit comprises following construction module,
Hyperlink arranges module, and the critical data information of the instant messaging interfacial structure output of the first instant communication users for described correspondence is set to the hyperlink form;
The advertisement page output module arranges module with aforementioned hyperlink and links to each other, and is used for when triggering hyperlink corresponding to described critical data information the output advertising display page.
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