RU2431194C2 - Распределенная архитектура для сетевой рекламы - Google Patents
Распределенная архитектура для сетевой рекламы Download PDFInfo
- Publication number
- RU2431194C2 RU2431194C2 RU2008143334/08A RU2008143334A RU2431194C2 RU 2431194 C2 RU2431194 C2 RU 2431194C2 RU 2008143334/08 A RU2008143334/08 A RU 2008143334/08A RU 2008143334 A RU2008143334 A RU 2008143334A RU 2431194 C2 RU2431194 C2 RU 2431194C2
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- RU
- Russia
- Prior art keywords
- broker
- user
- advertiser
- publisher
- user information
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US11/418,905 | 2006-05-05 | ||
| US11/418,905 US20070260514A1 (en) | 2006-05-05 | 2006-05-05 | Distributed architecture for online advertising |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| RU2008143334A RU2008143334A (ru) | 2010-05-10 |
| RU2431194C2 true RU2431194C2 (ru) | 2011-10-10 |
Family
ID=38662237
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| RU2008143334/08A RU2431194C2 (ru) | 2006-05-05 | 2007-04-17 | Распределенная архитектура для сетевой рекламы |
Country Status (7)
| Country | Link |
|---|---|
| US (1) | US20070260514A1 (enExample) |
| EP (1) | EP2016548A4 (enExample) |
| JP (1) | JP5394915B2 (enExample) |
| CN (1) | CN101438309A (enExample) |
| BR (1) | BRPI0710782A2 (enExample) |
| RU (1) | RU2431194C2 (enExample) |
| WO (1) | WO2007130265A1 (enExample) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| RU2617198C1 (ru) * | 2016-04-06 | 2017-04-21 | Вера Геннадьевна Лихванцева | Способ диагностики ранних проявлений эндокринной офтальмопатии |
Families Citing this family (29)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10229216B2 (en) * | 2006-04-13 | 2019-03-12 | Wgrs Licensing Company, Llc | Systems and methods for internet searching |
| WO2007147080A1 (en) | 2006-06-16 | 2007-12-21 | Almondnet, Inc. | Media properties selection method and system based on expected profit from profile-based ad delivery |
| US8831987B2 (en) * | 2006-12-19 | 2014-09-09 | The Rubicon Project | Managing bids in a real-time auction for advertisements |
| CN101611420A (zh) | 2006-12-19 | 2009-12-23 | 福克斯交互式媒体股份有限公司 | 用于每一单独广告印象的拍卖 |
| US7861260B2 (en) | 2007-04-17 | 2010-12-28 | Almondnet, Inc. | Targeted television advertisements based on online behavior |
| US8566164B2 (en) | 2007-12-31 | 2013-10-22 | Intent IQ, LLC | Targeted online advertisements based on viewing or interacting with television advertisements |
| KR100911014B1 (ko) * | 2007-06-05 | 2009-08-06 | 주식회사 위피아 | 스폰서 매치 광고 서비스 방법 및 그 시스템 |
| US8001004B2 (en) * | 2007-08-18 | 2011-08-16 | Traffiq, Inc. | System and method for brokering the sale of internet advertisement inventory |
| US20090276285A1 (en) * | 2008-05-02 | 2009-11-05 | Yahoo! Inc. | Search engine to broker advertiser with publisher |
| KR100904858B1 (ko) * | 2008-12-05 | 2009-06-26 | 박연호 | 다수의 인터넷 매체에 광고를 노출하여 광고효율을 극대화하는 경매시스템 및 운영방법 |
| US10445781B2 (en) * | 2009-03-06 | 2019-10-15 | Xandr Inc. | Advertising platform user data store management |
| US10282752B2 (en) * | 2009-05-15 | 2019-05-07 | Excalibur Ip, Llc | Computerized system and method for displaying a map system user interface and digital content |
| US10176484B2 (en) | 2010-03-16 | 2019-01-08 | AppNexus Inc. | Advertising venues and optimization |
| US8738418B2 (en) | 2010-03-19 | 2014-05-27 | Visa U.S.A. Inc. | Systems and methods to enhance search data with transaction based data |
| US10049391B2 (en) * | 2010-03-31 | 2018-08-14 | Mediamath, Inc. | Systems and methods for providing a demand side platform |
| US10223702B2 (en) | 2010-12-14 | 2019-03-05 | Microsoft Technology Licensingm Llc | Integration of reserved and dynamic advertisement allocations |
| US20120253947A1 (en) * | 2011-03-30 | 2012-10-04 | Adknowledge, Inc. | Method and system for providing bids for impressions |
| JP5960819B2 (ja) | 2011-08-03 | 2016-08-02 | インテント アイキュー エルエルシーIntent Iq,Llc | 複数のオンラインデバイスにリンクしたプロファイルに基づくターゲットテレビ広告 |
| US9947029B2 (en) | 2012-06-29 | 2018-04-17 | AppNexus Inc. | Auction tiering in online advertising auction exchanges |
| WO2014145905A2 (en) * | 2013-03-15 | 2014-09-18 | Brightroll, Inc. | Compact data interface for real time bidding in digital video advertisement systems |
| US9959570B2 (en) | 2013-03-15 | 2018-05-01 | Google Llc | Replacement of content items |
| US20160275567A1 (en) * | 2014-06-04 | 2016-09-22 | Yahoo! Inc. | Method and system for advertisement coordination |
| US20160371747A1 (en) * | 2015-06-22 | 2016-12-22 | Appnexus, Inc. | Advertisement space auction allowing for secondary auctions |
| US11120479B2 (en) | 2016-01-25 | 2021-09-14 | Magnite, Inc. | Platform for programmatic advertising |
| US10057345B2 (en) | 2016-10-11 | 2018-08-21 | Google Llc | Optimization of a multi-channel system using a feedback loop |
| EP3396614A1 (en) * | 2017-04-26 | 2018-10-31 | Schibsted Products & Technology UK Limited | Management of end user privacy controls |
| US10432737B2 (en) * | 2017-10-12 | 2019-10-01 | Engine Media, Llc | Geopartitioned data caching |
| US11288699B2 (en) | 2018-07-13 | 2022-03-29 | Pubwise, LLLP | Digital advertising platform with demand path optimization |
| USD959552S1 (en) | 2021-07-21 | 2022-08-02 | Speedfind, Inc | Display sign |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6285987B1 (en) * | 1997-01-22 | 2001-09-04 | Engage, Inc. | Internet advertising system |
| RU2216790C2 (ru) * | 1998-06-23 | 2003-11-20 | Свисском Мобиле Аг | Индикаторное устройство для отображения информации и соответствующий способ оформления заказа |
| RU2255371C2 (ru) * | 1999-07-20 | 2005-06-27 | Дайболд, Инкорпорейтед | Система автоматизированных банковских машин и способ усовершенствования |
Family Cites Families (34)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US5848396A (en) * | 1996-04-26 | 1998-12-08 | Freedom Of Information, Inc. | Method and apparatus for determining behavioral profile of a computer user |
| US6243375B1 (en) * | 1996-11-08 | 2001-06-05 | Gregory J. Speicher | Internet-audiotext electronic communications system with multimedia based matching |
| US6064967A (en) * | 1996-11-08 | 2000-05-16 | Speicher; Gregory J. | Internet-audiotext electronic advertising system with inventory management |
| US6285984B1 (en) * | 1996-11-08 | 2001-09-04 | Gregory J. Speicher | Internet-audiotext electronic advertising system with anonymous bi-directional messaging |
| US6141010A (en) * | 1998-07-17 | 2000-10-31 | B. E. Technology, Llc | Computer interface method and apparatus with targeted advertising |
| US6324519B1 (en) * | 1999-03-12 | 2001-11-27 | Expanse Networks, Inc. | Advertisement auction system |
| US6230199B1 (en) * | 1999-10-29 | 2001-05-08 | Mcafee.Com, Inc. | Active marketing based on client computer configurations |
| JP4647439B2 (ja) * | 1999-11-09 | 2011-03-09 | バリュー・コマース・インターナショナル・リミテッド | 電子商取引においてユーザのアクティビティをトラッキングする方法、トラッキングサーバーサイト |
| US20020013757A1 (en) * | 1999-12-10 | 2002-01-31 | Bykowsky Mark M. | Automated exchange for the efficient assignment of audience items |
| US6513052B1 (en) * | 1999-12-15 | 2003-01-28 | Imation Corp. | Targeted advertising over global computer networks |
| US20010047297A1 (en) * | 2000-02-16 | 2001-11-29 | Albert Wen | Advertisement brokering with remote ad generation system and method in a distributed computer network |
| EP1305741A4 (en) * | 2000-05-24 | 2005-04-27 | Overture Services Inc | CHANGE OF M DIAS ONLINE |
| US20040068477A1 (en) * | 2000-10-31 | 2004-04-08 | Gilmour David L. | Method and system to publish the results of a search of descriptive profiles based on respective publication policies specified by owners of the descriptive profiles, and a profile service provider |
| US20020161639A1 (en) * | 2001-03-09 | 2002-10-31 | Michael Goldstein | Method and apparatus for targeted advertising and promotions using a computer network |
| US6848542B2 (en) * | 2001-04-27 | 2005-02-01 | Accenture Llp | Method for passive mining of usage information in a location-based services system |
| US20020174009A1 (en) * | 2001-05-17 | 2002-11-21 | Jeff Myers | Integrated system for gathering commerce information and distributing advertising using a global computer network |
| US20030135460A1 (en) * | 2002-01-16 | 2003-07-17 | Galip Talegon | Methods for valuing and placing advertising |
| US20040034288A1 (en) * | 2002-02-20 | 2004-02-19 | Hennessy Gary R. | Chronic disease outcomes education and communication system |
| US7627603B2 (en) * | 2002-03-28 | 2009-12-01 | Precache Inc. | Method and apparatus for implementing query-response interactions in a publish-subscribe network |
| US20030220830A1 (en) * | 2002-04-04 | 2003-11-27 | David Myr | Method and system for maximizing sales profits by automatic display promotion optimization |
| US7720910B2 (en) * | 2002-07-26 | 2010-05-18 | International Business Machines Corporation | Interactive filtering electronic messages received from a publication/subscription service |
| US20040049673A1 (en) * | 2002-09-05 | 2004-03-11 | Docomo Communications Laboratories Usa, Inc. | Apparatus and method for a personal cookie repository service for cookie management among multiple devices |
| US7870017B2 (en) * | 2003-02-26 | 2011-01-11 | Efficient Frontier | Method and apparatus for position bidding |
| US20040254827A1 (en) * | 2003-06-13 | 2004-12-16 | Hind John R. | Methods, systems and computer program products for indirect profiling of web users |
| US20050044061A1 (en) * | 2003-08-22 | 2005-02-24 | Klemow Jason L. | Method and system for providing interactive business directory services |
| US8321278B2 (en) * | 2003-09-30 | 2012-11-27 | Google Inc. | Targeted advertisements based on user profiles and page profile |
| US7792954B2 (en) * | 2004-04-02 | 2010-09-07 | Webtrends, Inc. | Systems and methods for tracking web activity |
| US20060190333A1 (en) * | 2005-02-18 | 2006-08-24 | Justin Choi | Brand monitoring and marketing system |
| US7937579B2 (en) * | 2005-03-16 | 2011-05-03 | Dt Labs, Llc | System, method and apparatus for electronically protecting data and digital content |
| US20070011050A1 (en) * | 2005-05-20 | 2007-01-11 | Steven Klopf | Digital advertising system |
| US7640193B2 (en) * | 2005-12-09 | 2009-12-29 | Google Inc. | Distributed electronic commerce system with centralized virtual shopping carts |
| US20070214045A1 (en) * | 2006-01-26 | 2007-09-13 | Contextweb, Inc. | System and method for operating a marketplace for internet ad media and for delivering ads according to trades made in that marketplace |
| US8626574B2 (en) * | 2006-01-31 | 2014-01-07 | Yahoo! Inc. | Revenue adjustment processes |
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-
2006
- 2006-05-05 US US11/418,905 patent/US20070260514A1/en not_active Abandoned
-
2007
- 2007-04-17 WO PCT/US2007/009324 patent/WO2007130265A1/en not_active Ceased
- 2007-04-17 BR BRPI0710782-0A patent/BRPI0710782A2/pt not_active IP Right Cessation
- 2007-04-17 EP EP20070755556 patent/EP2016548A4/en not_active Ceased
- 2007-04-17 JP JP2009509584A patent/JP5394915B2/ja not_active Expired - Fee Related
- 2007-04-17 RU RU2008143334/08A patent/RU2431194C2/ru not_active IP Right Cessation
- 2007-04-17 CN CNA2007800161158A patent/CN101438309A/zh active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6285987B1 (en) * | 1997-01-22 | 2001-09-04 | Engage, Inc. | Internet advertising system |
| RU2216790C2 (ru) * | 1998-06-23 | 2003-11-20 | Свисском Мобиле Аг | Индикаторное устройство для отображения информации и соответствующий способ оформления заказа |
| RU2255371C2 (ru) * | 1999-07-20 | 2005-06-27 | Дайболд, Инкорпорейтед | Система автоматизированных банковских машин и способ усовершенствования |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| RU2617198C1 (ru) * | 2016-04-06 | 2017-04-21 | Вера Геннадьевна Лихванцева | Способ диагностики ранних проявлений эндокринной офтальмопатии |
Also Published As
| Publication number | Publication date |
|---|---|
| CN101438309A (zh) | 2009-05-20 |
| BRPI0710782A2 (pt) | 2011-08-09 |
| JP5394915B2 (ja) | 2014-01-22 |
| WO2007130265A1 (en) | 2007-11-15 |
| EP2016548A1 (en) | 2009-01-21 |
| RU2008143334A (ru) | 2010-05-10 |
| JP2009536397A (ja) | 2009-10-08 |
| EP2016548A4 (en) | 2012-11-28 |
| US20070260514A1 (en) | 2007-11-08 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| MM4A | The patent is invalid due to non-payment of fees |
Effective date: 20130418 |