BRPI0710782A2 - arquitetura distribuìda para propaganda em linha - Google Patents

arquitetura distribuìda para propaganda em linha Download PDF

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Publication number
BRPI0710782A2
BRPI0710782A2 BRPI0710782-0A BRPI0710782A BRPI0710782A2 BR PI0710782 A2 BRPI0710782 A2 BR PI0710782A2 BR PI0710782 A BRPI0710782 A BR PI0710782A BR PI0710782 A2 BRPI0710782 A2 BR PI0710782A2
Authority
BR
Brazil
Prior art keywords
user
advertiser
agent
publisher
advertising
Prior art date
Application number
BRPI0710782-0A
Other languages
English (en)
Portuguese (pt)
Inventor
Brian Burdick
Christopher A Meek
Ewa Dominowska
Jody D Biggs
David M Chickering
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of BRPI0710782A2 publication Critical patent/BRPI0710782A2/pt

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Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0247Calculate past, present or future revenues
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • G06Q30/0275Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
BRPI0710782-0A 2006-05-05 2007-04-17 arquitetura distribuìda para propaganda em linha BRPI0710782A2 (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/418.905 2006-05-05
US11/418,905 US20070260514A1 (en) 2006-05-05 2006-05-05 Distributed architecture for online advertising
PCT/US2007/009324 WO2007130265A1 (en) 2006-05-05 2007-04-17 A distributed architecture for online advertising

Publications (1)

Publication Number Publication Date
BRPI0710782A2 true BRPI0710782A2 (pt) 2011-08-09

Family

ID=38662237

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0710782-0A BRPI0710782A2 (pt) 2006-05-05 2007-04-17 arquitetura distribuìda para propaganda em linha

Country Status (7)

Country Link
US (1) US20070260514A1 (enExample)
EP (1) EP2016548A4 (enExample)
JP (1) JP5394915B2 (enExample)
CN (1) CN101438309A (enExample)
BR (1) BRPI0710782A2 (enExample)
RU (1) RU2431194C2 (enExample)
WO (1) WO2007130265A1 (enExample)

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US10445781B2 (en) * 2009-03-06 2019-10-15 Xandr Inc. Advertising platform user data store management
US10282752B2 (en) * 2009-05-15 2019-05-07 Excalibur Ip, Llc Computerized system and method for displaying a map system user interface and digital content
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RU2617198C1 (ru) * 2016-04-06 2017-04-21 Вера Геннадьевна Лихванцева Способ диагностики ранних проявлений эндокринной офтальмопатии
US10057345B2 (en) 2016-10-11 2018-08-21 Google Llc Optimization of a multi-channel system using a feedback loop
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US10432737B2 (en) * 2017-10-12 2019-10-01 Engine Media, Llc Geopartitioned data caching
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Also Published As

Publication number Publication date
CN101438309A (zh) 2009-05-20
JP5394915B2 (ja) 2014-01-22
WO2007130265A1 (en) 2007-11-15
EP2016548A1 (en) 2009-01-21
RU2008143334A (ru) 2010-05-10
JP2009536397A (ja) 2009-10-08
RU2431194C2 (ru) 2011-10-10
EP2016548A4 (en) 2012-11-28
US20070260514A1 (en) 2007-11-08

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Legal Events

Date Code Title Description
B08F Application fees: application dismissed [chapter 8.6 patent gazette]

Free format text: REFERENTE 6A. ANUIDADE(S).

B08K Patent lapsed as no evidence of payment of the annual fee has been furnished to inpi [chapter 8.11 patent gazette]

Free format text: REFERENTE AO DESPACHO 8.6 PUBLICADO NA RPI 2226 DE 03/09/2013.