KR20210025788A - How to provide an advertising campaign relay platform using social network services - Google Patents

Abstract

The present invention relates to a method of providing an advertising campaign relay platform using a social network service, wherein influencers who use social network services, including Twitter, Facebook, Kakao Story, and Band, etc. post advertisements, and the advertisements are exposed to visitors, followers, etc. who use the social network services to generate advertising revenue.

Description

How to provide an advertising campaign relay platform using social network services

The present invention relates to a method of providing an advertising campaign relay platform using a social network service, and in more detail, influencers using social network services including Twitter, Facebook, Kakao Story, Band, Instagram, YouTube, etc. The present invention relates to a method of providing an advertising campaign relay platform using a social network service in which advertisements are posted and the posted advertisements are exposed to visitors and followers who visit them using a social network service to generate advertising revenue.

Social networks in a social network service (SNS) system form networking with a number of people through a link called a friend relationship. The system at this time is a huge group centered around people.

These social networks are also a group of virtual worlds that communicate with each other online based on relationships that are established offline, such as in regions, schools, and workplaces. As online exchanges between people become more active, social networks have established a deeper place in our lives and are also becoming a living space.

Facebook, which is currently the most commonly used social network service, functions as a huge online platform for spreading news between friends. It is an evolution into a so-called social business platform.

Social business platforms take advantage of the relationships between thousands of people entangled like a web of social networking services. This platform naturally spreads information such as advertisements along the link of friendship.

However, it is not easy for the current social network to evolve into a social business platform. Social network services are initially based on people-centered networks. Since it was used as a place of human exchange to exchange news between acquaintances, users have a sense of rejection from infiltrating commercial information into the space and being overexploited.

In particular, commercial information that is unnecessarily transmitted to modern people suffering from numerous advertising e-mails or phone calls is annoying. If commercial information is disseminated on social networks using friendship links, this commercial information will be transmitted to unwanted people, which will cause people's rejection and negatively affect existing networks.

In addition, even if it is set as "friend relations", many users do not want their postings to spread to all friend relations because their dispositions, interests, and preferences are different from each other. In short, information is "only viewed, not shared." For this reason, social business platforms based on social network services are not performing as expected.

As an online or mobile business platform, the most issue is "advertising". Advertising content serves as a realistic function that guarantees the profits of the platform operator. In order for advertising content to become a platform operator's profit, first, a large number of users (subscribers) must be active on the platform, and secondly, the advertising effect must be guaranteed.

In order to ensure the advertising effect, advertising content must be spread more, and the psychological rejection of users must be minimized. However, the dissemination of advertisement contents and users' rejection tended to collide with each other. If users' reluctance increases, it can lead to users leaving the platform. Therefore, the conventional advertising method using SNS is a very careful and difficult task.

The present invention for solving the above problem is that influencers using social network services (hereinafter referred to as'SNS') including Facebook, Twitter, Kakao Story, Band, Instagram, YouTube, etc. In addition, the advertised advertisements are exposed to visitors and followers who visit using SNS, so that profits are generated according to the number of'Likes' counted, and at the same time, the advertiser shows the advertisements on the SNS to other people and spreads ( The purpose of this is to provide a method of providing a platform for relaying advertisement campaigns using social network services so that the situation in which the impact or impact) can be identified can be identified.

The present invention is a means for achieving the above object,

Step S10 of negotiating a contract between an advertiser and an advertiser agency for content guidelines, target setting, and payment amount of the advertisement campaign to be posted on SNS; The advertising agency server of the advertising agency stores the advertising content approved by the advertiser's advertiser server in the agency database, and influencers access the advertising agency website through the influencer terminal to check the content to be uploaded to the SNS account. Step S20 of opening the advertisement campaign to be so; A 30th step in which influencers access the website of the advertising agency through the influencer terminal to check the content of the advertising campaign; S40 that allows influencers to download content through the website of an advertising agency, create influencer content by combining the content with the influencer's own opinion or video, and upload it to the SNS account through the influencer terminal. Step and; Step S50 of logging in to the SNS account by accessing the website of the advertising agency server through the influencer terminal in order to upload the influencer content produced by the influencers to their SNS account; A step S60 of determining whether the influencer content has been uploaded to the SNS account through the advertising agency server through the advertising agency server and logged into the SNS account at the advertising agency website in step 50; Influencer content uploaded from the influencer terminal to the SNS account, and other users access the influencer's SNS account through the user terminal or follow the influencer content to check and select'Like' advertisement Step S70 of counting in the agency server; Step S80 of receiving data from the SNS server and determining whether the'like' of the influencer content uploaded to the SNS account of the influencers has reached the target or the period has expired, in the advertising agency server; Step S90 of terminating the campaign when the influencer content uploaded to the SNS account of the influencers in step S80 meets either the goal achievement or the expiration of the period; A step S100 of counting the'likes' counted in the influencer content for each influencer of the ended campaign and multiplying the counted number by the amount to calculate a payment amount to be paid to the influencer; Influencers access the advertising agency website through the influencer terminal, input an account to which they will be paid, check the payment amount according to the number of'likes' for their influencer content, and then apply for payment at step S110; And the advertising agency server stores the influencer's account input through the website in the agency database, and pays the tax-restricted amount through the stored influencer's account. It is characterized by a method of providing an advertisement campaign relay platform using a network service.

In the present invention, in consultation with the advertiser, the advertisement to be posted on the SNS is registered on the advertisement agency server, and the registered data is posted on the website of the advertising agency, and the influencers selected in advance are downloaded from the advertising agency and their SNS Since the proceeds are distributed to influencers according to the number of'Like' counted by posting to the account and being exposed to other people, the advertisement is posted according to the taste of influencers or followers, so it is exposed on SNS without feeling rejected by the advertisement. It has the effect of becoming and spreading.

The advertiser server 100 produces an advertisement in the form of a video or image so that it can be performed using a social network service (hereinafter referred to as'SNS') and provides it to the advertisement agency server 200.

Before providing the advertising campaign content from the advertiser server 100 to the advertising agency server 200, the advertiser consults with the advertising agency to set guidelines for the content of the campaign, and sets a target according to the content provision period and'Like'. Then, the contract is signed and the costs are paid to the advertising agency.

The advertising agency server 200 posts content on the website of the advertising agency server 200 so that the advertisement in the form of a video or image provided from the advertiser server 100 can be uploaded to SNS through influencers. Make it possible to confirm the payment of the amount according to the number of'Like' to influencers according to the provision.

The advertising agency server 200 includes an agency database 210, and the agency database 210 stores content data provided by the advertiser server 100, information on influencers, and the like in data.

In addition, the agency database 210 includes magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as Compact Disk Read Only Memory (CD-ROM), and Digital Video Disk (DVD), Magnetic-optical media such as a floptical disk, ROM, random access memory (RAM), and flash memory are included.

The advertising agency server 200 configures a program to communicate with the SNS server using an API (Application Program Interface) provided by the SNS, and provides'like' according to the content uploaded by influencers through the program in real time or Data is received at 10 minute intervals or 1 hour intervals, and individual influencer data is stored in the agency database 210 for each ID.

The data reception for the'Like' is not limited to real-time, 10-minute intervals, or 1-hour intervals, and may be collected for each time period or period requested by the advertiser.

The SNS server 300 provides a website so that influencers or other users can access through the user terminal 500 of the users, and the account of influencers and users is set on the website. It allows you to upload the necessary data, check the uploaded content, download it, or select'Like'.

The SNS company provides an API to the advertising agency server 200 through the SNS server 300 under a separate contract with the advertising agency, and the advertising agency server ( 200) in real time or intermittently transmits necessary data.

The SNS server 300 includes an SNS server database 310, and the SNS server database 310 has a storage space so that contents uploaded through the influencer terminal 400 or the user terminal 500 are stored for each account. to provide.

The influencer terminal is produced as influencer content, including the content provided from the advertising agency server 200, or the provided video is uploaded to the SNS account so that other users can use the user terminal 500 on the SNS site. To be able to confirm.

The influencer terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to a user's key operation, and a tablet PC, a laptop, and a personal computer (PC). ), a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The influencer terminal 400 is a terminal that performs voice or data communication using a communication network, and stores a browser, a program, and a protocol for communicating with the advertising agency server 200 or the SNS server 300 via a communication network. It means a terminal equipped with a memory and a microprocessor for executing and controlling various programs. That is, the influencer terminal 400 is capable of server-client communication with the advertisement agency server 200 or the SNS server 300, and any terminal is possible if the embodiment of the present invention can be executed, and a notebook computer, It is a broad concept that includes all communication computing devices such as mobile communication terminals and PDAs. Meanwhile, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not limited thereto.

In the 50th step (S50), the advertising agency server 200 logs in to the SNS account on the advertising agency website and uploads the influencer content uploaded through the influencer terminal 400. A step S60 (S60) of determining whether or not the content has been uploaded is performed by receiving information on whether the content has been uploaded to the SNS account through the unseo terminal 400.

Other users access or follow the influencer content uploaded to the SNS account through the influencer terminal 400 to the SNS account of the influencer through the user terminal 500 to check the linked influencer contents. And if you select'Like', the advertisement agency server 200 performs counting in step 70 (S70).

In the step S70 (S70), the advertising agency server 200 checks the influencer content by accessing the influencer's SNS account by the user using the user terminal 500 or is followed and posted on the user's own SNS account. When you check the influencer content and click'Like', the SNS server counts the selection of'Like', and the data on the number of counted'Like' is sent to the SNS server (300) through the communication network to the advertising agency server. It is authorized as 200, and the advertisement agency server 200 stores it in the agency database 210 for each influencer.

Based on the data approved from the SNS server 300, the advertisement agency server 200 checks whether the'like' of the influencer content uploaded to the SNS account of the influencers has reached the target or the period has expired. Step S80 is performed.

In the step S80 (S80), when the influencer content uploaded to the SNS account of the influencers meets either the goal achievement or the expiration of the period, the campaign is terminated in step S90 (S90).

The'Like' counted in the influencer content for each influencer of the campaign ended above is finally counted again, and the count to be paid for each influencer is multiplied by the amount notified to influencers in advance. Step S100 (S100) of calculating is performed.

The influencers use the influencer terminal 400 to access the website of the advertising agency, enter the account to which they will be paid, check the payment amount according to the number of'likes' for the influencer content, and then apply for payment. To perform the step S110 (S110).

Step S120 (S120) of storing the influencer's account input through the advertising agency website in the agency database 210 and paying the tax-restricted amount through the saved influencer's account Do it.

Through the above process, if an advertiser wants to market an advertisement for a product or company image through a social network system, target marketing can be performed at a low cost, and the tendency of users to check the content can be identified. It has the advantage of raising awareness of Korea.

In the detailed description of the present invention described above, it has been described with reference to the configuration of the present invention, but the scope of protection of the present invention is not limited to the above configuration, and those of ordinary skill in the art will have the spirit and technology of the present invention. It will be appreciated that various modifications and changes can be made without departing from the domain.

Claims (3)

In the advertising campaign relay platform using a social network service,
Step S10 (S10) of negotiating and contracting with the advertiser and the advertising agency the guidelines for the content of the advertising campaign to be posted on SNS, target setting and payment amount; and the advertising agency server 200 of the advertising agency is the advertiser server ( 100) to store the ad content approved from the agency database 210, and influencers to access the advertising agency website through the influencer terminal 400 to check the content to be uploaded to the SNS account advertising campaign Step S20 (S20) of opening a; Step 30 (S30) of the influencers accessing the advertising agency website through the influencer terminal 400 to check the content of the advertising campaign; Step S40 of downloading content through the agency's website, creating influencer content that incorporates the influencer's own opinion or video to the content, and uploading it to the SNS account through the influencer terminal 400 ( S40) and; S50 to log in to the SNS account by accessing the website of the advertising agency server 200 through the influencer terminal 400 in order to upload the influencer content produced by the influencers to their SNS account. Steps (S50) and; In step 50 (S50), log in to the SNS account at the advertising agency website, and whether the influencer content has been uploaded to the SNS account through the advertising agency server 200 through the influencer terminal 400. Step S60 (S60) determined by the advertising agency server 400; Influencer content uploaded to the SNS account of the influencer terminal 400 to other users through the user terminal 500 to the influencer's SNS account Step S70 (S70) of counting the'Like' to check and select the influencer content connected by accessing or being followed by the advertisement agency server 200; and the SNS account of the influencers in the advertising agency server 200 Step S80 (S80) to determine whether the'like' of the influencer content uploaded to the target has reached the goal or the period has expired, and the step S80 of receiving data from the SNS server 300; and the SNS of the influencers in step S80 To your account Step S90 (S80) of terminating the campaign when the uploaded influencer content meets either the goal achievement or the expiration of the period; Count'Like' counted in the influencer content for each influencer of the ended campaign, and Step S100 (S100) of calculating the payment amount to be paid to the influencer by multiplying the counted number by the amount; Influencers access the advertising agency website through the influencer terminal 400 and open an account to which they will be paid. Step S110 (S110) of requesting payment after inputting and checking the payment amount according to the number of'Like' for the influencer content; And The advertising agency server 200 stores the influencer's accounts entered through the website in the agency database 210 and stores the influencer's individual data in the agency database 210, and pays the tax-reduced amount through the stored influencer's account. Step S120 (S120); advertising campaign relay platform using a social network service comprising a. The method of claim 1,
The advertising agency server 200 stores the influencer content approved by the influencers through the influencer terminal 400 in the agency database 210, and uploads the stored data to the influencer's SNS account. When data stored in the agency database 210 is uploaded to determine whether influencer content has been uploaded, or an influencer authorized from the SNS server 300 without storing the influencer content in the agency database 210 Advertising campaign relay platform using a social network service, characterized in that it determines whether influencer content has been uploaded through the data of users The method of claim 1,
Confirmation of'Like' in the advertising agency server 200 is'Like' counted in the SNS account by configuring a program to communicate with the SNS server 300 using an API (Application Program Interface) provided by SNS. The advertising campaign relay platform using a social network service, characterized in that receiving data from the SNS server 300 in real time or every predetermined time and storing the individual influencer data in the agency database 210.