KR20240048095A - How to provide digital marketing relay platform services using SNS - Google Patents

Abstract

In the present invention, influencers using social network services including Twitter, Facebook, Kakao Story, Band, etc. post advertisements, and the posted advertisements are exposed to visitors, followers, etc. who visit using social network services. Regarding a method of providing an advertising campaign relay platform using social network services to generate profits

Description

{How to provide digital marketing relay platform services using SNS}

The present invention relates to a method of providing an advertising campaign relay platform using a social network service, and more specifically,

Using social network services including Twitter, Facebook, Kakao Story, Band, Instagram, YouTube, etc.

This relates to a method of providing an advertising campaign relay platform using a social network service, where influencers post advertisements and the posted advertisements are exposed to visitors and followers using social network services, thereby generating advertisement profits.

The social network in the Social Network Service (SNS) system forms a network of numerous people by connecting them through friendship. The system at this time is a large, people-centered group. These social networks are also groups of people in the virtual world who continue to interact with each other online based on relationships made offline, such as in the region, school, or workplace.

As online interactions between people become more active, social networks have become deeply entrenched in our lives and are becoming a part of our living space. Facebook, currently the most widely used social network service, functions as a huge online platform for sharing news between friends. It is an evolution into a so-called social business platform. Social business platforms utilize relationships between numerous people intertwined like a spider web of social network services. This platform naturally spreads information, such as advertisements, through friendships.

However, it is not easy for current social networks to evolve into social business platforms. Social network services are initially based on people-centered networks. Because it was used as a place for human exchange to exchange news between acquaintances, there is a resistance among users to commercial information being infiltrated and overused in that space.

In particular, for modern people who are bombarded with numerous advertising emails and phone calls, commercial information delivered unnecessarily even though they do not want it is just annoying. If commercial information is spread using a network of friends in a social network, this commercial information will be passed on to unwanted people, which will cause people to reject it and have a negative impact on the existing network.

In addition, no matter how "friendship" is set, many users do not want their posts to be spread to all friend relationships because their inclinations, interests, and preferences are different. In short, you “just view it, don’t share it.” For this reason, social business platforms based on social network services are not performing as well as expected.

The most important issue as an online or mobile business platform is “advertising.” Advertising content has a realistic function of guaranteeing the platform operator's profits. In order for advertising content to be profitable for the platform operator, first, many users (subscribers) must be active on the platform, and second, advertising effectiveness must be guaranteed.

In order to ensure advertising effectiveness, advertising content must be spread further, and users' psychological resistance must be minimized. However, the spread of advertising content and users' resistance tended to conflict with each other. If user resistance increases, it may lead to users leaving the platform. Therefore, advertising methods using conventional SNS are very careful and difficult tasks.

The present invention to solve the above problems allows influencers using social network services (hereinafter referred to as 'SNS') including Facebook, Twitter, Kakao Story, Band, Instagram, YouTube, etc. to post advertisements. In addition, the posted advertisements are exposed to visitors and followers who use SNS and generate profits based on the number of 'likes' counted. At the same time, advertisers can spread the word by showing the advertisements posted on SNS to others ( The purpose of Public Patent Publication No. 10-2021-0025788-4 is to provide a method of providing an advertising campaign relay platform using a social network service so that the situation (effect or aftereffect) can be identified.

The present invention, as a means to achieve the above-mentioned object, includes step S10 of negotiating and contracting between an advertiser and an advertiser agency on the guidelines, goal setting, and payment amount of the content of an advertising campaign to be posted on SNS; The advertising agency's advertising agency server stores advertising content approved by the advertiser's server in the agency database, and allows influencers to access the advertising agency website through the influencer terminal to check content for uploading to their SNS account. Step S20 of opening an advertising campaign to enable; A 30th step in which influencers access the advertising agency website through the influencer terminal and check the contents of the advertising campaign; S40 allows influencers to download content through an advertising agency website, create influencer content by combining the influencer's own opinions or videos with the content, and upload it to their SNS account through an influencer terminal. Steps and; Step S50 of accessing the website of the advertising agency server through the influencer terminal and logging into the SNS account in order to upload the influencer content produced by the influencers to their SNS account; In step 50, step S60 where the advertising agency server determines whether the user logs in to the SNS account on the advertising agency website and uploads the influencer content to the SNS account via the advertising agency server through the influencer terminal; Influencer content uploaded to an SNS account through an influencer terminal is advertised through 'Like', which allows other users to access the influencer's SNS account through the user terminal or check and select the influencer content that is linked to them by following them. Step S70 of counting in the agency server; Step S80 in which the advertising agency server receives data from the SNS server and determines whether the 'likes' of the influencer content uploaded to the influencers' SNS accounts have achieved the goal or the period has expired; Step S90 of terminating the campaign when the influencer content uploaded to the influencers' SNS accounts in step S80 meets either goal achievement or expiration of the period; Step S100 of calculating the amount of payment to be paid to the influencer by counting the 'likes' counted on the influencer content for each influencer of the ended campaign and multiplying the counted number by the amount; In step S110, influencers access the advertising agency website through the influencer terminal, enter the account to receive payment, confirm the payment amount according to the number of 'likes' for their influencer content, and then apply for payment; And the advertising agency server stores the influencer's individual data entered through the website in the agency database and pays the tax-deducted amount through the stored influencer's account. It is characterized by a method of providing an advertising campaign relay platform using a network service.

In the present invention, data is registered on the advertising agency server for advertisements to be posted on SNS in consultation with advertisers, the registered data is posted on the advertising agency's website, and influencers selected in advance at the advertising agency download it and post it on their SNS. Proceeds are distributed to influencers according to the number of 'likes' counted by posting on the account and exposing it to other people, so advertisements are posted according to the tastes of influencers or followers, so advertisements are exposed on social media without objection. It has a spreading effect.

This is a network configuration diagram to explain an online marketing brokerage system according to an embodiment of the present invention.

The advertiser server 100 produces advertisements in the form of videos or images so that they can be made using social network services (hereinafter referred to as 'SNS') and provides them to the advertising agency server 200.

Before providing the advertising campaign content from the advertiser server 100 to the advertising agency server 200, the advertiser consults with the advertising agency to set guidelines for the campaign content and sets goals based on the content provision period and 'likes'. A contract is concluded and the corresponding costs are paid to the advertising agency.

The advertising agency server 200 posts content on the advertising agency server 200 website so that advertisements in the form of videos or images provided by the advertiser server 100 can be uploaded to SNS through influencers. It is possible to confirm that the influencers who provide the service will be paid an amount based on the number of 'likes'.

The advertising agency server 200 includes an agency database 210, and the agency database 210 stores content data, influencer information, etc. provided by the advertiser server 100.

In addition, the agency database 210 includes magnetic media (MagneticMedia) such as hard disks, floppy disks, and magnetic tapes, optical recording media (OpticalMedia) such as CD-ROM (Compact Disk Read Only Memory), and DVD (Digital Video Disk), Includes Magneto-Optical Media such as Floptical Disk, ROM, Random Access Memory (RAM), and Flash Memory.

The advertising agency server 200 configures a program to communicate with the SNS server using the API (Application Program Interface) provided by SNS, and sends 'likes' according to the content posted by influencers through the program in real time or Data is received at 10-minute or 1-hour intervals, and individual influencer data is stored in the agency database 210 by ID.

Receiving data about ‘likes’ is not limited to real-time, 10-minute intervals, or 1-hour intervals, and can be collected at any time or period requested by the advertiser. The SNS server 300 provides a website so that influencers or other users can access it through the users' user terminals 500, and sets up accounts for each of the influencers and users on the website. You can upload or download the necessary data, check the uploaded contents, or select 'Like'.

The SNS company, under a separate contract with the advertising agency, provides an API to the advertising agency server (200) through the SNS server (300), and provides the advertising agency server (200) through a program worked by the advertising agency using the API. 200) to transmit necessary data in real time or intermittently.

The SNS server 300 includes an SNS server database 310, and the SNS server database 310 has a storage space so that content uploaded through the influencer terminal 400 or the user terminal 500 is stored for each account. to provide.

The influencer terminal produces influencer content, including content provided from the advertising agency server 200, or uploads the provided video to the SNS account so that other users can use it on the SNS site through the user terminal 500. Make sure you can check it.

The influencer terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to the user's key operations, and may include a tablet PC, laptop, or personal computer (PC). ), a smart phone, a personal digital assistant (PDA), a smart TV, or a mobile communication terminal.

The influencer terminal 400 is a terminal that performs voice or data communication using a communication network, and stores a browser, program, and protocol for communicating with the advertising agency server 200 or SNS server 300 via the communication network. It refers to a terminal equipped with a memory and a microprocessor for executing various programs for calculation and control. In other words, the influencer terminal 400 is capable of server-client communication with the advertising agency server 200 or the SNS server 300, and any terminal can be used as long as it can execute the embodiment of the present invention, a laptop computer, It is a broad concept that includes all communication computing devices such as mobile communication terminals and PDAs. Meanwhile, the influencer terminal 400 is preferably manufactured with a touch screen, but is not necessarily limited thereto.

In the 50th step (S50), you log in to your SNS account on the advertising agency website, and the advertising agency server 200 receives the influencer content uploaded through the influencer terminal 400 from the SNS server 300. Step S60 is performed to determine whether content has been uploaded by receiving information about whether content has been uploaded to the SNS account through the Unseo terminal 400.

Other users access or follow the influencer's SNS account through the user terminal 500 to check the influencer content that is linked to the influencer content uploaded to the SNS account through the influencer terminal 400. If 'Like' is selected, the advertising agency server 200 performs the 70th step (S70) of counting.

In step S70, the advertising agency server 200 confirms the influencer content by accessing the influencer's SNS account using the user terminal 500, or is followed and posted on the user's own SNS account. When you check the influencer content and click 'Like', the SNS server counts the 'Like' selection, and data on the number of 'Likes' counted is sent from the SNS server (300) through the communication network to the advertising agency server. It is authorized as (200), and the advertising agency server (200) stores each influencer in the agency database (210).[0031] Based on the data approved from the SNS server 300, the advertising agency server 200 performs S80 to check whether the 'likes' of the influencer content uploaded to the influencers' SNS accounts have achieved the goal or the period has expired. Step S80 is performed.

If the influencer content uploaded to the influencers' SNS accounts in step S80 meets either goal achievement or expiration of the period, step S90 is performed to end the campaign. Public Patent 10-2021- 0025788- 6 The 'likes' counted on the influencer content for each influencer of the campaign that ended above are finally counted again, and the counted number is multiplied by the amount announced to the influencers in advance, and the amount is calculated for each influencer. Step S100 (S100) is performed to calculate the amount to be paid.

The influencers access the advertising agency website using the influencer terminal 400, enter the account to receive payment, confirm the payment amount according to the number of 'likes' for the influencer content, and then apply for payment. Perform step S110 (S110). Step S120 of storing the individual influencer's account data entered through the advertising agency website in the agency database 210 and paying the tax-deducted amount through the stored influencer's account (S120). Do it.

Through the above process, if an advertiser wants to market an advertisement for a product or company image through a social network system, target marketing can be done at a low cost, and the tendencies of users who check the content can be identified, so the product It has the advantage of increasing awareness. Although the detailed description of the present invention described above has been described with reference to the configuration of the present invention, the scope of protection of the present invention is not limited to the above configuration, and those skilled in the art will understand the idea and technology of the present invention. You will understand that various modifications and changes can be made without departing from the scope.

Claims (3)

In an advertising campaign relay platform using a social network service, step S10 (S10) of negotiating and contracting between an advertiser and an advertising agency on the guidelines, goal setting, and payment amount for the content of the advertising campaign to be posted on SNS; The advertising agency server 200 stores the advertising content approved by the advertiser's advertiser server 100 in the agency database 210, and allows influencers to access the advertising agency website through the influencer terminal 400 and use SNS. Step S20 (S20) of opening an advertising campaign so that content to be uploaded to the account can be confirmed; a step in which influencers access the advertising agency website through the influencer terminal 400 to check the content of the advertising campaign; In step 30 (S30), influencers download content through an advertising agency website, create influencer content that combines the influencer's own opinions or videos with the content, and install the influencer terminal (400). Step S40 (S40) to enable uploading to an SNS account through the advertising agency server (200) through the influencer terminal (400) to upload influencer content produced by influencers to their SNS account. Step S50 of accessing the website and logging into the SNS account; and in step 50 (S50), logging into the SNS account on the advertising agency website and advertising influencer content through the influencer terminal 400. Step S60, where the advertising agency server 400 determines whether the content has been uploaded to the SNS account through the agency server 200; and other users can use the influencer content uploaded to the SNS account by the influencer terminal 400. Step S70 of counting ‘likes’ in the advertising agency server 200 by accessing the SNS accounts of influencers through the terminal 500 or checking and selecting influencer content that is linked by being followed (S70); Advertising; The agency server 200 receives data from the SNS server 300 and determines whether the 'likes' of the influencer content uploaded to the influencers' SNS accounts have achieved the goal or the period has expired (S80); ;Step S90 (S80) of ending the campaign when the influencer content uploaded to the SNS accounts of influencers in step S80 meets either goal achievement or expiration of the period; and; Influencer of the ended campaign Step S100 of calculating the amount of payment to be paid to the influencer by counting the 'likes' counted in the star influencer content and multiplying the counted number by the amount; influencers use the influencer terminal 400 Step S110 of accessing the advertising agency website, entering the account to receive payment, confirming the payment amount according to the number of 'likes' for the influencer content, and then applying for payment (S110); And the advertising agency server 200 stores the data of individual influencers entered through the website in the agency database 210 and pays the tax-deducted amount through the stored influencer's account. An advertising campaign relay platform using a social network service, comprising step S120 (S120).


According to claim 1, The advertising agency server 200 stores influencer content authorized by influencers through the influencer terminal 400 in the agency database 210, and stores the stored data in the influencer database 210. When uploading to the SNS account of users, the data stored in the agency database (210) is uploaded to determine whether the influencer content has been uploaded, or the SNS server (300) without storing the influencer content in the agency database (210). An advertising campaign relay platform using a social network service, characterized in that it determines whether influencer content has been uploaded through data on influencers authorized by .



According to claim 1, the 'like' is confirmed by the advertising agency server (200) by configuring a program to communicate with the SNS server (300) using an API (Application Program Interface) provided by SNS. An advertising campaign relay platform using a social network service, which receives data from the SNS server (300) in real time or at regular intervals for 'likes' counted in and stores individual influencer data in the agency database (210).

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