KR20210101806A - How to manage an SNS platform using Internet network - Google Patents

Abstract

The present invention relates to a method for providing a brokerage platform by using a social networking service (SNS), which exposes advertisements to visitors and followers using SNSs including Twitter, Facebook, Kakao Story, and Band. Content provided by users, and influential users in SNSs, influencer, are used to influence potential consumers. Data on content to be posted on SNSs is registered in a server, and the registered data is posted on the website. Influencers selected in advance download the data and post the same on SNS accounts thereof to expose the data. Companies distribute profits to the influencers according to the number of counts "like". Therefore, the influencers or followers can post advertisements according to the tastes so that the advertisements are exposed to SNSs and spread without any objection to the advertisements. The method comprises a step of counting the number of "like" for the content of each influencer and multiplying the counted number by the amount to calculate the amount to be paid to the influencer (S100).

Description

A method of providing a relay platform using a social network service {How to manage an SNS platform using Internet network}

The present invention relates to a method of providing an advertising campaign relay platform using a social network service, and more particularly, to influencers using social network services including Twitter, Facebook, Kakao Story, Band, Instagram, YouTube, etc. It relates to a method of providing an advertising campaign relay platform using a social network service to post advertisements and to generate advertisement revenue by exposing the posted advertisements to visiting visitors and followers using the social network service.

A social network in a social network service (SNS) system forms networking with many people as a link of friend relationships. The system at this time is a huge group of people centered.

These social networks are also a group of virtual worlds that continue to exchange with each other online, based on the ties that are made offline, such as in areas, schools, and workplaces. As online exchanges between people become more active, social networks have taken a deep place in our lives and are also becoming a living space.

Currently, Facebook, the most commonly used social network service, functions as a huge online platform for sharing news between friends. This is the evolution of the so-called social business platform.

Social business platforms leverage the web of relationships between millions of people in social networking services. This platform naturally spreads information such as advertisements along the link of friendship.

However, it is not easy for the current social network to evolve into a social business platform. Social network services are initially based on people-oriented networks. Because it was used as a place for human exchange to exchange news between acquaintances, there is a sense of reluctance among users that commercial information penetrates and abuses the space.

In particular, commercial information that is unnecessarily delivered to modern people who suffer from numerous commercial emails and phone calls is annoying. If commercial information is spread using the link of friendship in social networks, such commercial information will be transmitted to unwanted people, which will cause people's objection and negatively affect the existing network.

In addition, no matter how “friend relationship” is set, many users do not want their posts to spread to all friends because their inclinations, interests, and preferences are different. In short, information is "viewed, not shared." For this reason, social business platforms based on social network services are not performing as expected.

As an online or mobile business platform, the most important issue is “advertisement”. Advertising content has a realistic function that guarantees profits for platform operators. In order for advertising content to become a platform operator's profit, first, many users (subscribers) must be active on the platform, and second, advertising effectiveness must be guaranteed.

In order to ensure advertising effectiveness, advertising content should be spread more and users' psychological rejection should be minimized. However, the spread of advertising content and the rejection of users tended to conflict with each other. users' reluctance

This increase can lead to users leaving the platform. Therefore, the conventional advertising method using SNS is a very careful and difficult task.

As a prior art to solve the above problems, Korean Patent Publication No. 2016-81280 (published on Jul. 8, 2016) "A method for relaying advertisements in which applicants for providing small advertisements can participate" is provided through SNS media to their members or friends. A plurality of terminals of a small-scale advertisement provision applicant capable of providing advertisements to users, a plurality of advertisers terminals receiving advertisements from the small-scale advertisement provision applicants, and an advertisement relaying advertisements through an advertisement relay homepage online A method for relaying advertisements in a system configured including a relay server, the method comprising:

From the terminals of a large number of small advertisement provision applicants, the type of SNS media such as Facebook and Twitter of the small advertisement provision applicants, the number of members or friends, the size of the number of members or the number of friends, and the advertising capability including the main interests or characteristics a step of receiving and posting the registration online through the method; receiving, from the advertiser terminal, a small-scale advertisement provision applicant suitable for him/herself by searching for registered advertisement capabilities from the small-scale advertisement provision applicants online through the advertisement relay homepage; automatically calculating the amount of advertisement to be paid to the small-scale advertisement provision applicants selected by the advertiser according to the advertisement ability of the small-scale advertisement provision applicants and notifying the advertiser; receiving, from an advertiser, a predetermined amount of money in a place designated by the advertisement relay server or the advertisement relay server for the advertisement amount automatically calculated by the advertisement relay server; and receiving the advertisement presented by the advertiser for the small-scale advertisement provision applicant selected from the advertiser and posting the advertisement on the small-scale advertisement provision applicant's SNS medium.

As for the prior art, the advertisement relay method in which small advertisement provision applicants can participate is through SNS media such as Facebook, Twitter, Kakao Story, Instagram, and YouTube that they operate and/or manage. Alternatively, the small-scale advertisement provision applicants who can provide small-scale advertisements to their friends are asked to present their advertisement capabilities, and conditions are created to earn a small amount of money as a part-time job. It is described in the publication of the Patent Publication that it is effective to efficiently perform various advertisements at a low cost in new advertisement areas and target advertisements such as gender, age, region, and hobby field suitable for one's advertisement product by looking at the presented advertisement capabilities. have.

However, in the prior art described above, when an advertiser selects a candidate to publish an advertisement, it is not possible to properly grasp the candidate's tendency, and since the cost is paid simply by posting the advertisement, it is exposed to other people to some extent, There is a problem in that it is not possible to accurately determine how much ripple effect the exposed advertisement has.

In the present invention to solve the above problems, influencers using social network services (hereinafter referred to as 'SNS') including Facebook, Twitter, Kakao Story, Band, Instagram, YouTube, etc. post advertisements The advertisements are exposed to visitors, followers, etc. who visit using SNS, so that profits are generated according to the number of 'likes' counted. The purpose of this is to provide a method of providing an advertising campaign relay platform using a social network service so that the situation (aftermath or influence) can be grasped.

The present invention is a means for achieving the above object,

S10 step of negotiating a contract between the advertiser and the advertiser agency by negotiating the guidelines, goal setting, and payment amount of the content of the advertisement campaign to be posted on SNS; The advertising agency server of the advertising agency stores the advertising content authorized from the advertiser's advertiser server in the agency database, and the influencers access the advertising agency website through the influencer terminal to access the SNS

Step S20 of opening an advertisement campaign so that the content to be uploaded to the account can be checked; a 30th step in which influencers access an advertisement agency website through an influencer terminal to check the contents of the advertisement campaign; S40 that allows influencers to download contents through advertising agency websites, create influencer contents by grafting influencers' opinions or videos to contents, and upload them to SNS accounts through influencer terminals step; Step S50 of accessing the website of the advertising agency server through the influencer terminal and logging into the SNS account in order to upload the influencer content produced by the influencers to their SNS account; In step S60, the advertisement agency server determines whether the advertisement agency website logs into the SNS account and uploads the influencer content to the SNS account through the advertisement agency server through the influencer terminal in step 50; Influencer content uploaded to the SNS account by the influencer terminal, other users access the influencer's SNS account through the user terminal, or click 'Like' to check and select the related influencer content Step S70 for counting in the advertising agency server; In the advertising agency server, the step S80 of receiving data from the SNS server and determining whether the 'Like' of the influencer content uploaded to the SNS account of the influencer has achieved the goal or the period has expired; a step S90 of terminating the campaign when the content of the influencer uploaded to the SNS account of the influencers in step S80 satisfies either goal achievement or period expiration; Step S100 of calculating the amount of payment to be paid to the influencer by counting the counted 'likes' for each influencer content of the finished campaign and multiplying the counted number by the amount; Step S110 in which influencers access the website of an advertising agency through an influencer terminal, input an account to be paid, check the amount of payment according to the number of 'likes' for their influencer content, and apply for payment; And the advertising agency server stores the influencer's accounts entered through the website in the agency database, and pays the tax-reduced amount through the stored influencer's account. A method of providing an advertisement campaign relay platform using a network service is characterized.

The advertising agency server of the present invention stores the influencer content approved through the influencer terminal by the influencer in the agency database, and uploads the stored data to the influencer's SNS account in the agency database. It is characterized in that it is determined whether the stored data is uploaded and the influencer content is uploaded, or whether the influencer content is uploaded through the data of the influencer authorized from the SNS server.

The confirmation of 'likes' in the advertising agency server of the present invention is to configure a program to communicate with the SNS server using the API (Application Program Interface) provided by the SNS, so that the 'likes' counted in the SNS account are displayed in real time or on a schedule It is characterized in that it receives data from the SNS server every hour and stores the individual data of the influencer in the agency database 210 .

The present invention registers data for advertisements to be posted on SNS in consultation with advertisers in the server of an advertisement agency, and publishes the registered data on the website of the advertisement agency. By posting to the account and exposing it to other people, the proceeds are distributed to the influencers according to the counted number of 'likes'. It has a spreading effect.

In addition, the advertiser receives the number of 'likes' that the followers press on the advertisement posted on the SNS from the SNS server, calculates it, and can grasp the consumer's tendency to how much the posted advertisement appeals. It has the effect of providing advertisements at a low cost.

A method of providing an advertisement campaign relay platform using a social network service according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertisement campaign relay platform using a social network service according to the present invention, and FIG. 2 is a diagram showing the configuration of an advertisement campaign relay platform using a social network service according to the present invention. is a flowchart showing the process of generating profits by posting on SNS.

1 and 2 , the present invention includes an advertiser server 100 , an advertisement agency server 200 , an SNS server 300 , an influencer terminal 400 , and a user terminal 500 .

The advertiser server 100 produces an advertisement in the form of a video or image so that it can advertise using a social network service (hereinafter referred to as 'SNS') and provides it to the advertisement agency server 200 .

Before providing the advertising campaign content from the advertiser server 100 to the advertising agency server 200, the advertiser consults with the advertising agency to set guidelines for the content of the campaign, and set goals according to the content provision period and 'likes' Accordingly, the contract is concluded and the resulting expenses are paid to the advertising agency.

The advertisement agency server 200 publishes content on the website of the advertisement agency server 200 so that advertisements in the form of videos or images provided from the advertiser server 100 can be uploaded to SNS through influencers, and the content It allows you to confirm that the amount is paid according to the number of 'likes' to influencers according to the provision.

The advertisement agency server 200 includes an agency database 210, and the agency database 210 stores content data provided by the advertiser server 100, information of influencers, and the like in data.

In addition, the agency database 210 is a hard disk, a magnetic medium such as a floppy disk and a magnetic tape (Magnetic Media), CD-ROM (Compact Disk Read Only Memory), an optical recording medium such as a DVD (Digital Video Disk) (Optical Media) ), magneto-optical media, such as a floppy disk, and ROM, random access memory (RAM), and flash memory.

The advertising agency server 200 configures a program to communicate with the SNS server using the API (Application Program Interface) provided by the SNS, and receives 'Likes' according to the contents uploaded by the influencers through the program in real time. Alternatively, data is received at intervals of 10 minutes or 1 hour and stored in the agency database 210 by ID for individual influencers.

The data reception for the 'likes' is not limited to real-time, 10-minute intervals, or 1-hour intervals, and can be collected for each time zone or period requested by the advertiser.

The SNS server 300 provides a website so that influencers or other users can access it through the user terminal 500 of the users, and sets up accounts of each of the influencers and users on the website. Upload necessary data, download, check uploaded contents, or select 'Like'.

The SNS company provides API to the advertising agency server 200 through the SNS server 300 in a state where a separate contract is signed with the advertising agency, and the advertising agency server ( 200) to transmit the necessary data in real time or intermittently.

The SNS server 300 includes an SNS server database 310, and the SNS server database 310 has a storage space so that the content uploaded through the influencer terminal 400 or the user terminal 500 is stored for each account. to provide.

The influencer terminal is produced with influencer contents including the contents provided from the advertising agency server 200, or uploaded the provided image as it is to the SNS account so that other users can access the SNS site through the user terminal 500. make it possible to check

The influencer terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to a user's key operation, and includes a tablet PC, a laptop, and a personal computer (PC). It may be any one of a computer), a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The influencer terminal 400 is a terminal that performs voice or data communication using a communication network, and a browser, program and protocol for communicating with the advertisement agency server 200 or the SNS server 300 via the communication network. It refers to a terminal equipped with a memory to store and a microprocessor for executing and controlling various programs. That is, the influencer terminal 400 is capable of server-client communication with the advertising agency server 200 or the SNS server 300, and any terminal is possible if the embodiment of the present invention can be executed, and a notebook computer , a broad concept including all communication computing devices such as mobile communication terminals and PDA. On the other hand, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not necessarily limited thereto.

The influencer terminal 400 is interlocked with the advertising agency server 200 or the SNS server 300 through a communication network, and these communication networks use various wired and wireless communication technologies such as the Internet network, intranet network, mobile communication network, and satellite communication network. It refers to a network that can transmit and receive data using Internet Protocol. In addition, the communication network is combined with the influencer terminal to store computing resources such as hardware and software. Such a communication network is a closed network such as a local area network (LAN), a wide area network (WAN), etc., and an open network such as the Internet, as well as CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access) , GSM (Global System for Mobile Communications), LTE (Long Term Evolution), EPC (Evolved Packet Core), etc., and the next-generation network and computing network to be implemented in the future.

The user terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to a user's key operation, and includes a tablet PC, a laptop, a personal computer, It may be any one of a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The user terminal 500 checks the content uploaded through the influencer's SNS account, and selects a 'like' according to the content. In addition, the user terminal follows the influencer's SNS account and shares it with the user's own SNS account.

The user terminal 500 is a terminal that performs voice or data communication using a communication network, and operates a browser for communicating with the SNS server 300 via the communication network, a memory for storing programs and protocols, and various programs and a microprocessor for controlling the terminal. That is, the user terminal 500 is capable of server-client communication with the SNS server 300, and any terminal is possible as long as the embodiment of the present invention can be executed. It is a broad concept that includes all communication computing devices. On the other hand, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not necessarily limited thereto.

A method of providing content to an SNS account using the configuration of an advertising campaign relay platform using the social network service made as described above and paying profits to influencers for each published content will be described.

First, a contract is concluded according to the agreement between the advertiser and the advertiser agency, and the 10th step (S10) of setting guidelines, goal setting, and payment amount for the content of the advertisement campaign to be published on SNS according to the concluded contract conditions do

The Gwangjoju provides the content to be posted on SNS to the advertising agency server 200 through the advertiser server 100 in the form of a video or image, and the advertisement agency server 200 of the advertising agency is an advertisement authorized from the advertiser server 100 The campaign contents are stored in the agency database 210, and the advertisement campaign is opened so that influencers can access the advertisement agency website through the influencer terminal 400 and check the contents to be uploaded to the SNS account. A twentieth step (S20) is performed.

The influencer performs step S30 (S30) in which the influencer accesses the website of an advertisement agency through the communication network through the influencer terminal 400 and confirms the details of the contents of the advertisement campaign.

The influencers download content through the advertising agency website, store it in the influencer terminal 400, and combine the influencer's own opinion, video or image with the content of the advertisement campaign to determine the taste of the influencer. Step S40 (S40) of creating influencer content according to the tastes of general users who graft or follow the influencer's SNS account is performed.

In step S40 ( S40 ), the content downloaded from the advertising agency server 200 is not limited to grafting opinions, images, or images to the content downloaded from the advertising agency server 200 , but the content downloaded from the advertising agency server 200 is transferred to the influencer’s own SNS account. It is free to upload as it is.

In order to upload the influencer content produced by the influencers to their SNS account, a 50th step (S50) of accessing the website of an advertising agency and logging into the SNS account is performed.

In the step S50 (S50), when the influencers select to log in to their SNS account on the advertising agency website through the influencer terminal 400, the login abolition page is connected to the SNS site, the login page is opened, and the SNS Upon logging in, the SNS server receives confirmation of the contents of providing information of influencers and uploading contents to the advertising agency server 200 .

In addition, influencers upload influencer content to their SNS accounts so that other users can check them through their user terminal 500 .

In the 50th step (S50), the advertisement agency server 200 receives the influencer content uploaded through the influencer terminal 400 by logging into the SNS account at the advertisement agency website and receiving the influence from the SNS server 300. A step S60 (S60) of determining whether or not the content has been uploaded is performed by receiving information on whether the content has been uploaded to the SNS account through the unseo terminal 400.

Check the influencer content that other users are linked to by accessing or following the influencer content uploaded to the SNS account through the influencer terminal 400 through the user terminal 500 to the influencer's SNS account And if you select 'Like', the advertising agency server 200 performs a counting step 70 (S70).

In the step S70 (S70), the advertising agency server 200 checks the influencer content by the user using the user terminal 500 to access the influencer SNS account or follow or follow and posted on the user's own SNS account. If you check the influencer content and press 'Like', the SNS server counts the selection of 'Like', and the counted number of 'Like' data is sent to the SNS server (300) through the communication network to the advertising agency. It is authorized by the server 200, and the advertising agency server 200 stores it in the agency database 210 for each influencer.

Based on the data applied from the SNS server 300, the advertising agency server 200 checks whether the 'Like' of the influencer content uploaded to the SNS account of the influencers has achieved the goal or the period has expired. Step S80 (S80) is performed.

If the influencer content uploaded to the influencer's SNS account in step S80 ( S80 ) meets either one of goal achievement or expiration of the period, step S90 ( S90 ) of terminating the campaign is performed.

'Likes' counted on the influencer contents of each influencer in the campaign ended above are finally counted again, and the counted number is multiplied by the amount notified to the influencers in advance to pay each influencer. Step S100 (S100) of calculating the payment amount is performed.

The influencers use the influencer terminal 400 to access the website of an advertising agency, enter an account to be paid, check the payment amount according to the number of 'likes' on the influencer content, and apply for payment Step S110 (S110) is performed.

Step S120 of storing the influencer's accounts entered through the advertising agency website in the agency database 210 and paying the tax deducted amount through the stored influencer's account ( S120) is performed.

Through the above process, if an advertiser wants to market an advertisement for a product or company image through a social network system, target marketing can be done at a low cost, and the tendency of users to check the content can be identified. It has the advantage of raising awareness of the product.

In the detailed description of the present invention described above, it has been described with reference to the configuration of the present invention, but the protection scope of the present invention is not limited to the above configuration, and those of ordinary skill in the art can relate to the spirit and technology of the present invention It will be understood that various modifications and changes can be made without departing from the scope.

Claims (3)

In the advertising campaign relay platform using a social network service,
S10 step (S10) of negotiating and contracting guidelines, goal setting, and payment amount for the content of the advertisement campaign to be posted on SNS between the advertiser and the advertising agency;
The advertisement agency server 200 of the advertisement agency stores the advertisement content authorized from the advertiser server 100 of the advertiser in the agency database 210, and the influencers use the advertisement agency web site through the influencer terminal 400. Step S20 (S20) of accessing the site and opening an advertisement campaign so that the content to be uploaded to the SNS account can be checked;
A 30th step (S30) in which the influencers access the advertising agency website through the influencer terminal 400 and check the contents of the advertising campaign;
Influencers can download content through the website of an advertising agency, create influencer content that combines the influencer's own opinion or video with the content, and upload it to the SNS account through the influencer terminal 400. S40 step (S40) and;
Step S50 (S50) of accessing the website of the advertising agency server 200 through the influencer terminal 400 and logging into the SNS account to upload the influencer content produced by the influencers to their SNS account (S50) )Wow;
In the 50th step (S50), log in to the SNS account on the advertising agency website and upload the influencer content to the SNS account through the advertising agency server 200 through the influencer terminal 400. The advertising agency server 400 Step S60 (S60) to determine in;
Influencer content uploaded to the SNS account by the influencer terminal 400, other users access the influencer's SNS account through the user terminal 500, or check and select the linked influencer content a step S70 (S70) of counting the 'likes' in the advertising agency server 200;
The advertising agency server 200 receives data from the SNS server 300 and determines whether the 'Like' of the influencer content uploaded to the influencer's SNS account has achieved the goal or the period has expired (S80) )Wow;
S90 (S80) of terminating the campaign when the influencer content uploaded to the influencer's SNS account in step S80 (S80) satisfies either goal achievement or period expiration;
Step S100 (S100) of counting the counted 'Likes' in the influencer contents for each influencer of the finished campaign and calculating the payment amount to be paid to the influencer by multiplying the counted number by the amount;
Influencers access the website of an advertising agency through the influencer terminal 400, enter an account to be paid, check the amount of payment according to the number of 'likes' on their influencer content, and apply for payment step S110 (S110); and
The advertising agency server 200 stores the influencer's account input through the website, stores individual data of the influencer in the agency database 210, and pays the tax deducted amount through the stored influencer's account step S120 (S120);
Advertising campaign relay platform using a social network service, characterized in that it comprises a. According to claim 1,
The advertising agency server 200,
Influencers store the influencer content approved through the influencer terminal 400 in the agency database 210, and upload the stored data to the influencer's SNS account in the agency database 210. The stored data is uploaded to determine whether the influencer content has been uploaded, or the influencer content is not stored in the agency database 210. Through the data of the influencers applied from the SNS server 300 Advertising campaign relay platform using a social network service, characterized in that it is determined whether the content has been uploaded. According to claim 1,
Confirmation of 'Like' in the advertising agency server 200 is,
The program is configured to communicate with the SNS server 300 using the API (Application Program Interface) provided by the SNS, and the 'likes' counted in the SNS account is sent to the SNS server 300 in real time or at regular intervals. Advertising campaign relay platform using a social network service, characterized in that receiving from the influencer individual data is stored in the agency database (210).