KR20210128865A - Method for providing advertising campaign relay platform using social network service - Google Patents

Abstract

The present invention relates to a method for providing an advertising campaign relay platform using a social network service, wherein influencers using social network services including Twitter, Facebook, Kakao Story, Band, etc. post advertisements, and the posted advertisements are exposed to visitors, followers, etc., using the social network services, so that revenues are generated. Advertisement campaign contents provided by advertisers are posted on the advertisers' accounts using influential users, that is, influencers on SNS, so that other users can check influencer contents uploaded by influencers to be able to make influences on potential consumers. Also, by paying an amount according to the number of likes selected to make the influencers actively participate in advertisements, it is possible to promote advertisements in a direction desired by an advertiser. In consultation with the advertiser, an advertisement desired to be posted on SNS is registered as data in an advertisement agency server. The registered data is posted on the website of the advertisement agency. The advertisement agency distributes the proceeds to influencers according to the number of likes that are counted after the influencers selected in advance download the same and post the same on their SNS accounts to expose the same to others. Thus, advertisements are posted according to the tastes of influencers or followers, so the advertisements are exposed and spread on social media without repulsion to the advertisements.

Description

Method for providing advertising campaign relay platform using social network service

[0001] The present invention relates to a method of providing an advertising campaign relay platform using a social network service, and more particularly, to an in-player using a social network service including Twitter, Facebook, Kakao Story, Band, Instagram, YouTube, etc. It relates to a method of providing an advertisement campaign relay platform using a social network service, in which Luncers post advertisements and expose the posted advertisements to visitors, followers, etc. who visit using the social network service to generate advertisement revenue.

[0002] A social network in a social network service (SNS) system forms networking with a number of people as a link called a friend relationship. The system at this time is a huge group of people centered.

[0003] Such a social network is also a group of virtual worlds that continue to exchange with each other online based on relationships made offline, such as in areas, schools, and workplaces. Social networks have become deeply entrenched in our lives as online exchanges between people become more active, and also become a living space.

[0004] Currently, Facebook, the most commonly used social network service, functions as a huge online platform to deliver news between friends. This is the evolution of the so-called social business platform.

[0005] Social business platforms take advantage of the web of relationships between millions of people in social networking services. This platform naturally spreads information such as advertisements along the link of friendship.

However, it is not easy for the current social network to evolve into a social business platform. Social network services are initially based on people-oriented networks. Because it was used as a place for human exchange to exchange news between acquaintances, there is a sense of reluctance among users that commercial information penetrates the space and is overused.

[0007] In particular, commercial information delivered unnecessarily to modern people who suffer from numerous commercial mail or phone calls is annoying. If commercial information is spread using the link of friendship in social networks, such commercial information will be delivered to unwanted people, which will cause people's rejection and negatively affect the existing network.

[0008] In addition, even if it is set to "friend relationship", there are many cases where many users do not want their posts to be spread to all friend relationships because their inclinations, interests, preferences, etc. are different from each other. In short, information can be viewed as

just don't share

" For this reason, social business platforms based on social network services are not performing as expected.

[0009] The most important issue as an online or mobile business platform is “advertisement”. Advertising content serves a realistic function of guaranteeing profits for platform operators. In order for advertising content to become a platform operator's profit, first, many users (subscribers) must be active on the platform, and second, advertising effectiveness must be guaranteed.

[0010] In order to ensure the advertising effect, the advertising content should be spread more, and the psychological reluctance of users should be minimized. However, the spread of advertising content and the rejection of users tended to conflict with each other. An increase in user reluctance can lead to users leaving the platform. Therefore, the conventional advertising method using SNS is a very careful and difficult task.

[0011] Korean Patent Application Laid-Open No. 2016-81280 (published on July 8, 2016) as a prior art to solve the above problems "small scale

The advertisement relay method in which the advertisement provision applicant can participate" is a terminal of a plurality of small advertisement provision applicants capable of providing advertisements to their members or friends through SNS media, and receiving advertisements from the small advertisement provision applicants. A method for relaying advertisements in a system comprising a plurality of advertisers' terminals and an advertisement relay server relaying advertisements through an advertisement relay homepage online, the method comprising:

[0012] Advertisement capability including the type of SNS media such as Facebook and Twitter of the small-scale advertisement provision applicants from the terminals of a large number of small-scale advertisement provision applicants, the number of members or the number of friends, and the advertising capability including the main interests or characteristics of the advertisement relay homepage Registering and posting online through the; receiving a selection of a suitable small-scale advertisement provision applicant from the advertiser terminal by searching for registered advertisement capabilities from small-scale advertisement provision applicants online through an advertisement relay homepage; automatically calculating and informing the advertiser of the amount of advertisement to be paid to the small advertisement provision applicants selected by the advertiser according to the advertisement ability of the small advertisement provision applicant; receiving, from an advertiser, a predetermined amount of money in a place designated by the advertisement relay server or the advertisement relay server for the advertisement amount automatically calculated by the advertisement relay server; With respect to the small-scale advertisement provision applicant selected by the advertiser, the

It consists of a step of receiving the advertisement presented by the advertiser and posting it on the SNS medium of the small advertisement provision applicant.

[0013] The prior art as described above is an advertisement relay method that a small advertisement provision applicant can participate in, through SNS media such as Facebook, Twitter, Kakao Story, Instagram, YouTube, etc. that they operate and/or manage. It provides the conditions to earn a small amount of money as a part-time job after having the applicants for small advertisements who can provide advertisements on a small scale to members or friends of By looking at the advertising capabilities presented by

It is described in the Laid-Open Patent Publication that there is an effect of efficiently performing various advertisements at a low cost in a new advertisement area.

However, in the prior art, the advertiser cannot properly grasp the candidate's tendency when selecting a candidate to post an advertisement, as well as simply paying a fee by simply posting an advertisement, so that some exposure to other people is There is a problem in that it is impossible to accurately determine how much ripple effect the exposed advertisement has.

The present invention for solving the above problems, influencers using social network services (hereinafter referred to as 'SNS') including Facebook, Twitter, Kakao Story, Band, Instagram, YouTube, etc. Advertisements are posted, and the advertisements are exposed to visitors, followers, etc. who visit them using SNS, so that profits are generated according to the number of 'likes' counted, and at the same time, the advertiser provides information to other people about advertisements posted on SNS. The purpose of this is to provide a method of providing an advertising campaign relay platform using a social network service so that the situation of ripple (aftermath or influence) can be grasped.

The present invention is a means for achieving the above object,

S10 step of contracting by negotiating the guidelines, goal setting and payment amount of the content of the advertising campaign to be posted on SNS between the advertiser and the advertiser agency; The advertising agency server of the advertising agency stores the advertising content authorized from the advertiser’s advertiser server in the agency database, and influencers access the advertising agency website through the influencer terminal to check the content for upload to the SNS account. Step S20 of opening an advertisement campaign so that; a 30th step in which influencers access an advertisement agency website through an influencer terminal to check the contents of the advertisement campaign; S40 that allows influencers to download contents through advertising agency websites, create influencer contents by combining influencers' opinions or videos with contents, and upload them to SNS accounts through influencer terminals step; Advertising agency through influencer terminals to upload influencer contents produced by influencers to their SNS accounts

Step S50 of accessing the website of the private server and logging into the SNS account; In step S60, the advertisement agency server determines whether the advertisement agency website logs into the SNS account and uploads the influencer content to the SNS account through the advertisement agency server through the influencer terminal in step 50; Influencer content uploaded by the influencer terminal to the SNS account can be accessed by other users through the user terminal to access the influencer's SNS account or follow the influencer content.

a step S70 of counting 'likes' to be checked and selected by the advertising agency server; In the advertising agency server, the step S80 of receiving data from the SNS server and determining whether the 'Like' of the influencer content uploaded to the influencer's SNS account has achieved the goal or the period has expired; a step S90 of terminating the campaign when the influencer content uploaded to the social media accounts of the influencers in step S80 meets either one of goal achievement or period expiration; Step S100 of calculating the amount of payment to be paid to the influencer by counting the counted 'likes' for each influencer content of the finished campaign and multiplying the counted number by the amount; Step S110 in which influencers access the website of an advertising agency through an influencer terminal, input an account to be paid, check the amount of payment according to the number of 'likes' for their influencer content, and apply for payment; And the advertising agency server stores the influencer's account input through the website in the agency database, and pays the tax-reduced amount through the stored influencer's account. A method of providing an advertisement campaign relay platform using a network service is characterized.

[0019] The advertising agency server of the present invention stores the influencer content approved through the influencer terminal in the agency database, and uploads the stored data to the SNS account of the influencers. It is characterized in that it is determined whether influencer contents are uploaded by uploading data stored in , or whether influencer contents are uploaded through data of influencers authorized from the SNS server.

[0020] Confirmation of 'likes' in the advertising agency server of the present invention is to configure the program to communicate with the SNS server using the API (Application Program Interface) provided by the SNS, and the 'likes' counted in the SNS account. It is characterized in that it receives data from the SNS server in real time or every predetermined time and stores individual data of the influencer in the agency database 210 .

[0021] The present invention registers the advertisement to be posted on SNS in consultation with the advertiser as data on the advertising agency server, and publishes the registered data on the website of the advertising agency, and the influencers selected in advance by the advertising agency download By posting on your SNS account and exposing it to others, the proceeds are distributed to the influencers according to the number of 'likes' counted. It has the effect of being exposed and spreading on social media.

[0022] In addition, the advertiser receives the number of 'likes' that the followers press on the advertisement posted on the SNS from the SNS server and calculates this to determine the consumer's tendency to how much the posted advertisement appeals to the taste of the consumer. It has the effect of providing targeted advertisements at a low cost.

1 is a block diagram showing the configuration of an advertising campaign relay platform using a social network service according to the present invention.
2 is a flowchart illustrating a process in which influencers post advertisements on SNS to generate profits using an advertisement campaign relay platform using a social network service according to the present invention.

Hereinafter, a method of providing an advertisement campaign relay platform using a social network service according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertisement campaign relay platform using a social network service according to the present invention, and FIG. 2 is a diagram showing the configuration of an advertisement campaign relay platform using a social network service according to the present invention. This is a flowchart showing the process of generating profits by posting advertisements on SNS.

1 and 2, the present invention includes an advertiser server 100, an advertising agency server 200, an SNS server 300, an influencer terminal 400 and a user terminal 500.

[0027] The advertiser server 100 produces an advertisement in the form of a video or image to advertise using a social network service (hereinafter referred to as 'SNS') and provides it to the advertising agency server 200 .

Before providing the advertising campaign content from the advertiser server 100 to the advertising agency server 200, the advertiser determines guidelines for the content of the campaign in consultation with the advertising agency, and according to the content providing period and 'likes' Set a goal, sign a contract, and pay the corresponding cost to the advertising agency.

[0029] The advertisement agency server 200 posts content to the advertisement agency server 200 website so that the advertisement in the form of a video or image provided from the advertiser server 100 can be uploaded to SNS through influencers. In addition, it is possible to confirm that the amount of money is paid according to the number of 'likes' to influencers according to content provision.

The advertisement agency server 200 includes an agency database 210, and the agency database 210 stores content data provided by the advertiser server 100, information of influencers, and the like in data.

In addition, the agency database 210 is a hard disk, a magnetic medium such as a floppy disk and a magnetic tape (MagneticMedia), CD-ROM (Compact Disk Read Only Memory), an optical recording medium such as a DVD (Digital Video Disk) ( OpticalMedia), magneto-optical media such as a floppy disk, and ROM, random access memory (RAM), and flash memory.

[0032] The advertising agency server 200 configures a program to communicate with the SNS server using the API (Application Program Interface) provided by the SNS, and 'likes' according to the content uploaded by the influencers through the program to receive data in real time or at intervals of 10 minutes or at intervals of 1 hour and store individual data of each influencer in the agency database 210 by ID.

[0033] The data reception for the 'like' is not limited to real-time, 10-minute intervals or 1-hour intervals, and may be collected for each time zone or period requested by the advertiser.

[0034] The SNS server 300 provides a website so that influencers or other users can access it through the user terminal 500 of the users, and the website includes each account of the influencers and users. to upload necessary data, download, check uploaded contents, or select 'Like'.

[0035] The SNS company provides an API to the advertising agency server 200 through the SNS server 300 in a state in which a separate contract is concluded with the advertising agency, and the advertising agency advertises through the program using the API. Transmits necessary data in real time or intermittently to the agency server 200 .

[0036] The SNS server 300 includes an SNS server database 310, and the SNS server database 310 stores the content uploaded through the influencer terminal 400 or the user terminal 500 for each account. Provides storage space.

[0037] The influencer terminal is produced as influencer content, including the content provided from the advertising agency server 200, or by uploading the provided image as it is to the SNS account so that other users can use it through the user terminal 500 Make sure to check it on social media sites.

[0038] The influencer terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to the user's key operation, and a tablet PC (Tablet PC), a laptop (Laptop), a personal computer (PC) : It may be any one of a personal computer, a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

[0039] The influencer terminal 400 is a terminal that performs voice or data communication using a communication network, and a browser, program and It refers to a terminal having a memory for storing a protocol, and a microprocessor for executing and controlling various programs. That is, the influencer terminal 400 is capable of server-client communication with the advertisement agency server 200 or the SNS server 300, and any terminal is possible if the embodiment of the present invention can be executed, a notebook computer, It is a broad concept including all communication computing devices such as mobile communication terminals and PDA. On the other hand, the influencer terminal 400 is preferably manufactured in a form equipped with a touch screen, but is not necessarily limited thereto.

[0040] The influencer terminal 400 is interlocked with the advertising agency server 200 or SNS server 300 through a communication network, and such a communication network is an Internet network, an intranet network, a mobile communication network, a satellite communication network, etc. Various wired and wireless communication technologies using internet protocol

It is a network that can transmit and receive data. In addition, the communication network is combined with the influencer terminal to store computing resources such as hardware and software. Such a communication network is a closed network such as a local area network (LAN), a wide area network (WAN), etc., and an open network such as the Internet, as well as CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access) , GSM (Global System for Mobile Communications), LTE (LongTerm Evolution), EPC (Evolved Packet Core), and the like, and a next-generation network and computing network to be implemented in the future.

[0041] The user terminal 400 refers to a terminal capable of transmitting and receiving various data via a communication network according to the user's key operation, and a tablet PC (Tablet PC), a laptop (Laptop), a personal computer (PC: Personal) Computer), a smart phone, a personal digital assistant (PDA), a smart TV, a mobile communication terminal, and the like may be any one.

[0042] The user terminal 500 checks the content uploaded through the SNS account of the influencer, and selects a 'like' according to the content. In addition, the user terminal follows the influencer's SNS account and shares it with the user's own SNS account.

The user terminal 500 is a terminal that performs voice or data communication using a communication network, a browser for communicating with the SNS server 300 via the communication network, a memory for storing programs and protocols, and various programs It refers to a terminal equipped with a microprocessor for executing, calculating and controlling. That is, the user terminal 500 can communicate with the SNS server 300 and the server-client, and any terminal is possible if the embodiment of the present invention can be executed, and communication computing such as a notebook computer, a mobile communication terminal, and a PDA It is a broad concept that includes all devices. On the other hand, the influencer terminal 400 is preferably manufactured in a form having a touch screen, but is not necessarily limited thereto.

[0044] A method of providing content to an SNS account using the configuration of an advertising campaign relay platform using a social network service made as described above, and paying profits to influencers for each published content will be described.

First, a tenth step (S10) of signing a contract according to the agreement between the advertiser and the advertiser agency, and setting guidelines, goal setting and payment amount for the content of the advertising campaign to be published on SNS according to the contract terms (S10) ) is performed.

[0046] The Gwangjoju provides content to be published on SNS to the advertising agency server 200 through the advertiser server 100 in the form of a video or image, and the advertising agency server 200 of the advertising agency is from the advertiser server 100 Stores the approved advertising campaign content in the agency database 210, and opens the advertising campaign so that influencers can access the advertising agency website through the influencer terminal 400 and check the content to upload to the SNS account A twentieth step (S20) is performed.

[0047] The influencers perform a step S30 (S30) of confirming the details of the content of the advertising campaign by accessing the advertising agency website via a communication network through the influencer terminal 400.

[0048] The influencers download the content through the advertising agency website, store it in the influencer terminal 400, and graft the influencer's own opinion, video or image to the content of the advertising campaign to the influencer Step S40 (S40) of creating influencer content according to the tastes of general users who combine the tastes of the influencer or follow the influencer's SNS account is performed.

[0049] In the step S40 (S40), the content downloaded from the advertising agency server 200 is not limited to grafting opinions, images or images to the content downloaded from the advertising agency server 200, but the content downloaded from the advertising agency server 200 is the influencer himself You can also upload it directly to your SNS account.

[0050] In order to upload the influencer content produced by the influencers to their SNS account, a 50th step (S50) of logging in to the SNS account by accessing the advertising agency website is performed.

[0051] In the step S50 (S50), when the influencers select to log in to the SNS account on the advertising agency website through the influencer terminal 400, the login page is connected to the SNS site and the login page is opened, When you log in to the SNS, the SNS server is confirmed about the contents of providing the information of the influencers and the content to be uploaded to the advertising agency server 200 .

And the influencers upload the influencer content to the SNS account so that other users can check through their user terminal (500).

[0053] In the 50th step (S50), the advertising agency server 200 is the SNS server 300, logging in to the SNS account on the advertising agency website, and the influencer content uploaded through the influencer terminal 400 Step S60 (S60) of determining whether or not the content is uploaded by receiving information on whether the content has been uploaded to the SNS account through the influencer terminal 400 is performed.

[0054] The influencer content uploaded to the SNS account through the influencer terminal 400 is connected by other users accessing or following the SNS account of the influencers through the user terminal 500 Check the content and 'Like'

If selected, the advertisement agency server 200 performs a counting step 70 (S70).

[0055] In the step S70 (S70), the advertising agency server 200 checks the influencer content by the user using the user terminal 500 to access the influencer SNS account or follow or follow the user's own SNS account Check influencer content posted on

So, when you press 'Like', the SNS server counts the selection of 'Likes', and the data on the counted number of 'Likes' is applied from the SNS server 300 through the communication network to the advertising agency server 200. , the advertising agency server 200 stores in the agency database 210 for each influencer.

[0056] Whether the 'Like' of the influencer content uploaded to the SNS account of the influencer has achieved the goal or the period has expired in the advertising agency server 200 based on the data applied from the SNS server 300 Step S80 to confirm (S8

0) is performed.

[0057] If the influencer content uploaded to the SNS account of the influencers in the step S80 (S80) satisfies either one of the goal achievement or the expiration of the period, the S90 step (S90) of terminating the campaign is performed.

[0058] Finally, the 'likes' counted in the influencer content for each influencer of the campaign terminated above are counted again, and the counted number is multiplied by the amount previously announced to the influencers by influencer. Step S100 (S100) of calculating the amount to be paid is performed.

[0059] The influencers access the advertising agency website using the influencer terminal 400, enter the account to be paid, and check the payment amount according to the number of 'likes' for the influencer content After applying for payment, the step S110 (S110) is performed.

[0060] Step S120 of storing the individual data of the influencer in the account of the influencer input through the advertising agency website in the agency database 210, and paying the tax-reduced amount through the stored influencer's account (S120) is performed.

[0061] Through the process as described above, when an advertiser wants to market an advertisement for a product or company image through a social network system, it is possible to do target marketing at a small cost, and also to identify the tendency of users to check the content Therefore, it has the advantage of increasing awareness of the product.

[0062] In the detailed description of the present invention described above, it has been described with reference to the configuration of the present invention, but the protection scope of the present invention is not limited to the above configuration, and those of ordinary skill in the art may It will be understood that various modifications and changes can be made without departing from the spirit and technical domain.

[0063] 100: advertiser server 200: advertising agency server
210: agency database 300: SNS server
310: SNS server database 400: influencer terminal
500: user terminal

Claims (1)

claim 1
In the advertising campaign relay platform using a social network service, S10 step (S10) of negotiating a contract between an advertiser and an advertising agency by negotiating guidelines, goal setting, and payment amount for the content of an advertising campaign to be published on SNS; The advertisement agency server 200 stores advertisement content approved from the advertiser server 100 of the advertiser in the agency database 210, and the influencers access the advertisement agency website through the influencer terminal 400 to access the SNS Step S20 (S20) of opening an advertisement campaign so that the content to be uploaded to the account can be checked;
In step 30 (S30) and; Influencers download content through the website of an advertising agency, and create influencer content that combines the opinions or images of the influencer with the content to create an influencer terminal (400). ) through step S40 (S40) for uploading to the SNS account; and the advertising agency server ( 200) access the website and log in to the SNS account in step S50 (S50); and in step 50 (S50), log in to the SNS account at the advertising agency website and load the influencer content to the influencer terminal (400).
Step S60 (S60) in which the advertising agency server 400 determines whether it has been uploaded to the SNS account through the advertising agency server 200; and; S70 step (S70) in which the advertising agency server 200 counts 'likes' for users to check and select the influencer content linked by accessing or following the SNS account of the influencers through the user terminal 500 (S70) And; step S80 in which the advertising agency server 200 receives data from the SNS server 300 and determines whether the 'Like' of the influencer content uploaded to the influencer's SNS account has achieved the goal or the period has expired ( S80) and; S90 step (S80) of terminating the campaign if the influencer content uploaded to the influencer's SNS account in step S80 (S80) meets either goal achievement or period expiration; Step S100 (S100) of counting the counted 'likes' on the influencer content by influencer and multiplying the counted number by the amount to calculate the payment amount to be paid to the influencer (S100); 400), accessing the website of the advertising agency, entering the account to be paid, checking the amount of payment according to the number of 'likes' on the influencer content, and applying for payment (S110); And the advertising agency server 200 stores the influencer's individual data entered through the website in the agency database 210, and pays the tax deducted amount through the stored influencer's account. Step S120 (S120);
Advertising campaign relay platform using a social network service, characterized in that it comprises a.
claim 2
According to claim 1, The advertising agency server 200, Influencers to store the influencer content that is applied through the influencer terminal 400 in the agency database (210)
And, when uploading the stored data to the SNS accounts of influencers, the data stored in the agency database 210 is uploaded to determine whether the influencer contents are uploaded, or the influencer contents are not stored in the agency database 210 Advertising campaign relay platform using a social network service, characterized in that it is determined whether the influencer content has been uploaded through the data of the influencers authorized from the SNS server 300 in the non-existent state.
claim 3
The SNS account according to claim 1, wherein the confirmation of 'Like' in the advertising agency server 200 is configured to communicate with the SNS server 300 using an API (Application Program Interface) provided by the SNS. Advertising campaign relay platform using a social network service, characterized in that it receives data from the SNS server 300 in real time or at regular time intervals, and stores the individual data of the influencer in the agency database 210.

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