KR20180022285A - Responsive banner advertising system using a hashtag - Google Patents

Abstract

The present invention provides a responsive banner advertising system using a hash tag, which comprises: a user terminal composed of a communication terminal device such as a PC or a smartphone, accessing an online news medium at a web address, and receiving an online news article and banner advertising information in a form of a webpage; a DB server storing and managing the online news article, a web address of the online news article, and hash tag information corresponding to the online news article in a form of webpage-based DB; a banner server interworking with the DB server to store and manage the hash tag information and the banner advertising information corresponding to the hash tag information in a form of DB; and a main server interworking with the user terminal, the DB server, and the banner server and, when the user terminal requests an access to the web address, requesting the DB server to transmit the online news article corresponding to the web address to the user terminal such that the banner advertising information matched to the hash tag information of the DB server is outputted to the user terminal along with the online news article. The present invention is able to induce a subscriber to make an intelligent purchase.

Description

[0001] RESPONSIBLE BANNER ADVERTISING SYSTEM USING A HASHTAG [0002]

The present invention relates to a responsive banner advertisement system using a hash tag, and more particularly, to a hash tag for inserting a phrase related to a news article into a news article using hashtag information and outputting a banner advertisement determined by the hashtag The present invention relates to a reaction-type banner advertisement system.

Currently, the Internet advertising market is largely classified into two types: a method in which a user enters keywords on a portal site, searches for a desired article or service through a portal site or a promotional blog registered with the advertisement, And a method in which a banner advertisement is transmitted randomly in the middle of the reproduction of the file is mainly made up. Among these methods, since the advertisement is outputted on the screen of the user even if the user does not want to send the banner advertisement at random, there is a disadvantage that the efficiency of the advertisement is lower than the method in which the user directly searches for the necessary goods or services.

Such a method using banner advertisement is widely used in online news media that distribute news articles online. Since online news articles are a main means of informing the facts, banner advertisements sent to online news articles are transmitted through general sites or programs Banner advertising is more credible than the recognition. For this reason, some online news media may create news stories for advertisements. For example, when a company that sells a specific commodity requests an advertisement, a news article for the commodity that is commissioned for the advertisement creates a news article for the commodity and outputs a banner advertisement for the commodity. This is in fact a very effective way of advertising, since the manner in which the banner advertisement is output together with the advertisement article, that is, the manner in which the news article and the banner advertisement are related. Therefore, in the case of a company, a banner advertisement is outputted together with a news article, and when a news source requests advertisement, only a news article about the advertisement is created. You can earn a lot of advertising revenue.

However, as described above, since the method of creating an advertisement article for an advertisement company is made for the benefit of the advertisement company, it can not describe the disadvantage of the product or service that the company actually wants to advertise in the news article. This causes the problem that the damage is transmitted to the consumers who purchase the product or service by watching the news article and the banner advertisement.

Due to these problems, the portal news alliance evaluation committee including various portal sites have been working on the ombudsman to enforce penalties on the occasion of cracking the advertisement of the company that disguised the news report, and if the improvement is not made, The government has enacted a system to withdraw.

In this case, since the advertisement market using the news article is mostly advertisement of the company, in order to generate the profit of the news article medium or the banner advertisement agency, it is inevitable to send out a commercial advertisement related to the article. However, The market for banner ads using the Internet is shrinking.

Korean Patent Laid-Open No. 10-2008-0104246 (2008.12.02)

SUMMARY OF THE INVENTION The present invention has been conceived to solve the problems of the conventional art as described above, and it is an object of the present invention to provide a method and apparatus for inserting a news article into a news article using hashtag information, The present invention also provides a response type banner advertisement system using a hash tag.

To this end, the present invention provides a user terminal comprising a communication terminal device such as a PC or a smart phone and connected to a web address of an online news medium to receive online news articles and banner advertisement information in the form of a web page; A DB server that stores and manages the online news articles, the web addresses of the online news articles, and the hash tag information corresponding to the online news articles in a DB format based on a web page; A banner server interlocked with the DB server and storing and managing banner advertisement information corresponding to the hash tag information and the hash tag information in DB form; And an online news article corresponding to the web address is transmitted from the DB server to the user terminal in the DB server when the user terminal requests a connection to the web address, in association with the user terminal, the DB server and the banner server, And a main server for requesting that the banner advertisement information of the banner server matching the hash tag information of the DB server be output to the user terminal together with the online news article, Advertisement system.

In this case, the responsive banner advertisement system using the hashtag is composed of a communication terminal device such as a PC or a smart phone, and an article that inputs a phrase for news articles and hash tag information to the main server in cooperation with the main server The main server further includes a news article input management unit operable to interoperate with the article input terminal and store the news article and hash tag information input by the article input terminal in the form of a web page in the DB server .

Here, the banner server stores banner advertisement information corresponding to the hash tag information and the hash tag information in DB form and manages banner advertisement information corresponding to the hash tag information transmitted at the request of the DB server, A banner DB management unit for outputting the banner DB to the server; And an advertisement exposure ranking unit for determining the advertisement exposure ranking when the banner DB management unit matches the banner advertisement information corresponding to the hash tag information.

In addition, the advertisement exposure ranking unit determines advertisement exposure ranking by ranking a banner advertisement of an advertiser having a high bid price of a cost deducted when a user clicks a hash tag to a low rank, , And the advertisement exposure ranking can be determined by ranking the advertisement score from the highest score as the advertisement duration of the advertiser is longer.

When the banner advertisement is selected from the user terminal, the main server receives the click frequency information from the user terminal, stores the click frequency information about the banner advertisement, and multiplies the click frequency information by the click cost And an advertisement settlement calculation unit.

The response type banner advertisement system using the hash tag may further include a control server including a hash tag filter unit driven in cooperation with the user terminal and the DB server and including a hash tag filter unit for filtering the hash tag information so that the illegal banner advertisement is not output can do.

At this time, the control server is operated in cooperation with the user terminal and the DB server, and when the user terminal tries to hack the main server or distributes a malicious code to the main server from the user terminal, the control server blocks the user terminal And may further include a monitoring section.

The response type banner advertisement system using the hashtag may be interlocked with the DB server and the control server, and when a web page including a news article and a banner advertisement is output to the user terminal at the request of the user terminal, And a main switching unit for switching the web page so that direct communication is established between the DB server and the control server without passing through the main server.

The response type banner advertisement system using the hashtag is interlocked with the DB server and the banner server, and when the DB server requests the banner server to output the banner advertisement corresponding to the hash tag information, Switching the data to be transmitted to the banner server so that direct communication is established between the DB server and the banner server without passing through the main server.

According to the present invention, since the banner advertisement is selectively output according to the hash tag phrase input at the time of article creation, it is possible to maintain the order of the advertisement industry by preventing the news article for the advertisement of the company from being created in the advertisement market using the news article , Subscribers can create a reliable news market, and the news market advertising market can be stimulated by the penalty system.

In addition, according to the present invention, since a company advertisement determined by a hash tag of a news article is provided to subscribers, it is possible to induce subscribers to make an intelligent purchase.

1 is a block diagram of a responsive banner advertisement system using a hash tag according to an embodiment of the present invention.
2 is a screen image showing a state in which a main server, a DB server, and a banner server interlock with each other when a user terminal accesses a web address, and a news article and a banner advertisement are output to the user terminal.
FIG. 3 is a flowchart illustrating the operation of a responsive banner advertisement system using a hash tag according to an embodiment of the present invention.

The terms used in this specification will be briefly described, and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, rather than controlling other elements, unless otherwise specifically stated. Furthermore, the term "part" or the like described in the specification means a unit for processing at least one function or operation, which may be implemented by hardware or software, or a combination of hardware and software.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

FIG. 1 is a block diagram of a responsive banner advertisement system using a hash tag according to an exemplary embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a response type banner advertisement system in which a main server, a DB server, Is a screen image showing a state in which an advertisement is output to a user terminal.

1, a response type banner advertisement system using a hash tag according to an embodiment of the present invention includes an article input terminal 10, a user terminal 20, a DB server 30, a banner server 40, And a main server 50.

Meanwhile, a hash tag in this specification may be called a matching tag.

The article input terminal 10 is a communication terminal capable of communicating with the Internet such as a PC and a smart phone, and is used by an article writer who creates a news article. In this case, the article input terminal 10 is linked with the news article input management unit 53 of the main server 50, which will be described later. When the article creator inputs the news article and the hash tag phrase through the typing of the input device, Converted into a web page form by the input management unit 53, and stored in the DB server 30 as a DB. Here, for the hash tag information, for example, the hash tag information includes' hash tag 1: # cod, hash tag 2: # wedding shop, hash tag 3: # woman, hash tag 4: And a Web script language for processing link addresses and link addresses in the same phrase. The hash tag information is transmitted to the main server 50, the DB server 30, and the banner server 40 based on the hash tag information, which will be described in more detail below.

The user terminal 20 is a communication terminal capable of Internet communication such as a PC and a smart phone, and is used by a user for reading a news article. The user terminal 20 is connected to the main server 50 as a web page address and transmits online news articles and banner advertisements provided by the main server 50, the DB server 30, Page format, and visually displays the inputted online news article and banner advertisement so that the user can read the news article and the banner advertisement. When the banner advertisement is selected by the operation of the input device of the user, the user terminal 20 moves to the web address subordinate to the banner advertisement and receives the image or flash-shaped web page, So that the contents of the banner advertisement can be confirmed in the form of a web page.

The DB server 30 is a server for storing and managing online news articles. The DB server 30 stores and manages an online news article, a web address of an online news article, and a hash tag information corresponding to an online news article in a DB format based on a web page. The DB server 30 is interlocked with the main server 50 and the banner server 40 and is connected to the Web address of a specific news article at the user terminal 20 by a request of the main server 50, Outputs a news article corresponding to the corresponding web address in the form of a web page among the related DBs, and outputs the news article to the user terminal 20. At this time, the DB server 30 requests the banner server 40 to receive the banner advertisement information corresponding to the hash tag information so that the banner advertisement is dependent on the news article output to the user terminal 20, The inserted news article is sent to the user terminal 20 so that the banner advertisement sent to the screen of the user terminal 20 is output in conjunction with the hash tag information.

The banner server 40 is a server for sending a banner advertisement to the user terminal 20, and is driven in conjunction with the DB server 30. In an embodiment of the present invention, such a banner server 40 may include a banner DB management unit 41 and an advertisement exposure ranking unit 42.

The banner DB management unit 41 stores and manages the hash tag information and the banner advertisement information corresponding to the hash tag information in a DB form and manages the banner advertisement information corresponding to the transmitted hashtag information at the request of the DB server 30 And outputs it to the DB server 30. Here, the banner advertisement information includes a flash file including the hash tag information and the image file, and an interworking link address.

The advertisement exposure ranking unit 42 determines the advertisement exposure ranking of the matched banner advertisement information when the banner DB management unit 41 matches the banner advertisement information corresponding to the hash tag information. In order to determine the ranking of advertisement exposure, for example, firstly, the ranking is ranked from the banner advertisement of the advertiser who has high bid price of the cost deducted when the user clicks the hashtag, Ranking is determined. In the second place, if the bid price is the same, the quality score is used to determine the rank of the advertisement exposure. The quality score is determined by setting a higher score as the advertisement duration of the advertiser is longer and the relevance of the advertisement story, You can evaluate and set a quality score, and you can prioritize your banner ads from advertisers with high quality scores. Next, the third rank determines the order of advertisement exposure by prioritizing the order of the amount of money that the advertiser has deposited to carry out the advertisement. Finally, the rank 4 can determine the ranking of the advertisement exposure by prioritizing the order from the earliest time of depositing the advertisement cost together with the request of the advertisement and registering the banner advertisement. The ranking of the advertisement exposure ranking unit 42 may be programmed and executed such that the ranking process from the first rank to the fourth rank is automatically performed.

The main server 50 is a server for managing a portal site related to a news article and is operated in conjunction with the user terminal 20, the DB server 30, and the banner server 40. The main server 50 may include a main screen loading unit 51, a member management unit 52, a news article input management unit 53, and an advertisement settlement calculation unit 54.

The main screen loading unit 51 stores and manages the main web page of the portal site. When the user terminal 20 accesses the main address of the site including the news articles, the main web page is transmitted to the user terminal 20 So that users can selectively read various news articles. In this case, the main screen loading unit 51 provides a list of articles currently being edited or each article by a subject, in the form of a web page. In this case, And to guide the news article stored in the DB server 30 to be output together with the banner advertisement of the banner server 40 when the address related to each title is selected in the user terminal 20 do.

The member management unit 52 receives personal information such as a member's ID, a password, a telephone number, a residence and a news interest from the user terminal 20, and when the user terminal 20 performs login using personal information, In this case, if the personal information of the member is the same as or similar to the hash tag information, the member management unit 52 may provide a hash function for each personal information of the member, The tag information is matched so that the banner advertisement corresponding to the member's personal information can be transmitted.

The news article input management unit 53 plays a role of inputting or modifying a news article and a hash tag phrase by using the article input terminal 10. More specifically, the news article input management unit 53 creates a news article by using the article input terminal 10 and writes the inputted phrase into a hash tag Information is stored in the DB server 30 so that the hash tag information is dependent on the news article.

The advertisement settlement calculation unit 54 reads the news article from the user terminal 20 and selects the banner advertisement, receives the click frequency information from the user terminal 20, accumulates and stores the click frequency information about the banner advertisement . Here, for example, when the advertisement cost set for each click frequency information is set to 300 won per one click frequency, the advertisement cost calculation unit 54 calculates and stores the advertisement cost for the advertisement cost. In addition, the advertisement settlement calculation unit 54 calculates the number of clicks, the profit, and the cost for each company in a state where the head office, the advertising agency, the media, and the advertisers are divided and records the number of advertisements It is possible to provide statistical information on the profit or cost of the service.

In addition to the functions described above, the main server 50 may further implement additional functions such as an interworking function and a mail sending / receiving function linked to the SNS.

Meanwhile, the responsive banner advertisement system using a hash tag according to the embodiment of the present invention may further include a control server 60. [ At this time, the control server 60 may include a hash tag filter unit 61 and a monitoring unit 62.

The hash tag filter unit 61 interoperates with the user terminal 20, the main server 50, the banner server 40, and the DB server 30 to filter hash tag information so that illegal banner advertisements are not output. More specifically, the hash tag filter unit 61 accesses the web page for the selected online news article from the user terminal 20 and transmits the web page to the main server 50, the DB server 30 and the banner server 40 When receiving an online news article and a banner advertisement in the form of an output web page, a source of the hash tag information is filtered to block the banner advertisement such that a banner advertisement such as illegal gambling site is not outputted .

The monitoring unit 62 interlocks with the user terminal 20, the main server 50, the banner server 40, and the DB server 30, and attempts to hack the main server 50 from the user terminal 20, The malicious code is distributed to the main server 50 from the terminal 20 and the user terminal 20 is blocked and the main server 50, the DB server 30 and the banner server 40).

In addition, the responsive banner advertisement system using the hash tag according to the embodiment of the present invention may further include a main switching unit 70.

The main switching unit 70 is a switching solution or a hub solution for switching data and is interlocked with the DB server 30 and the control server 60. The main switching unit 70 is connected to a web server When the page is output to the user terminal 20, the main server 50 is switched to perform direct communication between the DB server 30 and the control server 60 without going through the main server 50 and traffic is overloaded to the main server 50 .

The response type banner advertisement system using the hash tag according to the embodiment of the present invention may further include a sub switching unit 80. [

The sub switching unit 80 is a switching solution or a hub solution for switching data and is interlocked with the DB server 30 and the banner server 40 and is connected to the banner server 40 from the DB server 30 to specific hash tag information When the output of the corresponding banner advertisement is requested, data for the banner advertisement to be moved is switched so that direct communication is established between the DB server 30 and the banner server 40 without going through the main server 50, The traffic load is prevented from being overloaded.

Hereinafter, the operation of a responsive banner advertisement system using a hash tag according to an embodiment of the present invention will be described with reference to FIG.

FIG. 3 is a flowchart illustrating the operation of a responsive banner advertisement system using a hash tag according to an embodiment of the present invention.

3, the banner advertisement method of the responsive banner advertisement system using the hash tag according to the embodiment of the present invention includes a news article input step S01, a user terminal access step S02, a member determination step S03 (Step S04), a news article and a banner advertisement preparation step (step S05), a banner advertisement decision step (step S06), a news article and a banner advertisement step (step S07) (S08).

First, in the news article input step S01, an article creator who creates a news article uses the article input terminal 10 to type the contents of the news article and input the phrase of the hash tag. The news article and the hash tag entered in the news article input step S01 are sourced by the news article input management unit 53 of the main server 50 as hash tag information, Converted into a web page form and stored in the DB server 30. Here, the phrase included in the hash tag information may be composed of at least one or more, as described above. When the news article input step S01 is performed for each article, the news server including the hash tag information is converted into a DB in the DB server 30, and each news article is transmitted to the user And can output it to the terminal 20.

Next, in the user terminal accessing step S02, the user terminal 20 accesses a web address or a link address provided by the main server 50 and requests a web page related to a news article. In this case, the user terminal 20 transmits feedback information including its IP information, browser information, and web page header information to the main server 50 in order to receive the web page requested by the user terminal 20.

Next, in the member determination step (S03), the member management unit 52 of the main server 50 determines whether the member is the member or non-member based on the personal authentication information transmitted from the user terminal 20 requesting the connection. In this case, in the member determination step (S03), when the authentication of the personal information transmitted from the user terminal 20 is performed, it is determined that the member is a member, and when the member is a member, the phrases included in the personal information coincide with the phrase of the hash tag information If the matching phrase is found, the article creator sets the hashtag information inputted by expanding the hashtag information according to the matching personal information so that the banner advertisement corresponding to the personal information is outputted. In the case of nonmember, the news article creator sets A banner advertisement corresponding to the basic setting of one major hash tag information is output.

Next, in the news article and banner advertisement requesting step S04, the main server 50 requests the DB server 30 to output the news article requested by the user terminal 20, and at the same time, And transmits the set hash tag information to the DB server 30 to request a banner advertisement.

Subsequently, in the news article and banner advertisement preparation step (S05), the sub-switching unit 80, in preparation for converting the news article requested by the main server 50 into the web page form from the DB server 30, To the banner server 40 through the DB server 30.

Next, in the banner advertisement determination step (S06), the banner server 40 receives the hash tag information from the DB server 30 and outputs the banner advertisement information corresponding to the received hash tag information to the DB server 30 . In this case, the banner advertisement information output to the DB server 30 is output according to the exposure order determined by the advertisement exposure ranking determiner 42, as described above.

Next, in the news article and banner advertisement transmission step (S07), the DB server 30 receives the banner advertisement information from the banner server 40, converts the banner advertisement information into a web page together with the news article, Lt; / RTI > Then, as shown in Fig. 2, the banner advertisement 1b determined by the hash tag information together with the news article 1a is output and displayed on the screen of the user terminal 20. Fig. Here, in the news article and banner advertisement transmission step S07, the main server 50 can be prevented from overloading traffic by transmitting a web page through the main switching unit 70. [ In the news article and banner advertisement transmission step S07, the hash tag filter unit 61 of the control server 60 may be driven so that the illegal banner advertisement is not outputted to the web page transmitted to the user terminal 20, When there is a malicious approach such as attempting to hack the main server 50 or distributing a malicious code to the main server 50 at the user terminal 20, the monitoring unit 62 drives the user terminal 20 Can be blocked.

Finally, when the user operates the input device to select the banner advertisement transmitted to the user terminal 20 in the click frequency and related cost calculation step (S08), the user terminal 20 transmits the web address linked to the banner advertisement At the same time, the user terminal 20 transmits the click frequency information of the banner advertisement to the main server 50. Then, as described above, the advertisement settlement calculation unit 54 of the main server 50 cumulatively records the click frequency information of the banner advertisement, and calculates statistical information about the advertisement cost, the profit, the usable cost, etc. according to the click frequency information .

On the other hand, according to the present invention, it is possible to transmit a banner anywhere in an article body or a blank space simply by inserting a banner coordinate value (x and y sections where a banner is located) and a simple script source (a banner call function best matched with a corresponding hashtag).

As described above, since the responsive banner advertisement system using the hash tag according to the embodiment of the present invention selectively outputs the banner advertisement according to the hash tag phrase inputted at the time of article creation, By not creating news articles for advertisements, it is possible to maintain the order of the advertising industry, to create news markets that subscribers can trust, and to activate the market for news news advertisements that are shrunken by the penalty system. By offering selected vendor ads to subscribers, they can drive subscribers to make intelligent purchases.

The above description is only one embodiment for implementing a responsive banner advertisement system using a hash tag according to the present invention, and the present invention is not limited to the above-described embodiments, It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

1a: News article 1b: Banner ad
10: article input terminal 20: user terminal
30: DB server 40: Banner server
41: banner DB management unit 42: advertisement exposure ranking unit
50: main server 51: main screen loading section
52: Member management part 53: News article input management part
54: Ad settlement calculation unit 60:
61: Hash tag filter unit 62:
70: main switching unit 80: sub-

Claims (9)

A user terminal configured with a communication terminal device such as a PC or a smart phone and connected to a web address of an online news medium to receive online news articles and banner advertisement information in the form of a web page;
A DB server that stores and manages the online news articles, the web addresses of the online news articles, and the hash tag information corresponding to the online news articles in a DB format based on a web page;
A banner server interlocked with the DB server and storing and managing banner advertisement information corresponding to the hash tag information and the hash tag information in DB form; And
When the user terminal requests a connection to the web address, an online news article corresponding to the web address is transmitted from the DB server to the user terminal, from the DB server, to the user terminal, the DB server and the banner server, A main server for requesting the banner advertisement information to be output to the user terminal, the banner advertisement information matching the hash tag information of the DB server together with the online news article;
A response type banner advertisement system using a hash tag.
The method according to claim 1,
Further comprising an article input terminal which is composed of a communication terminal device such as a PC or a smart phone and inputs a phrase for news articles and hash tag information to the main server in cooperation with the main server,
Wherein the main server further comprises a news article input management unit operable to interoperate with the article input terminal and store the news article and hash tag information input by the article input terminal in the form of a web page in the DB server, Advertising system.
The method according to claim 1,
Wherein the banner server comprises:
A banner DB manager for storing banner advertisement information corresponding to the hash tag information and the hash tag information in DB form and outputting banner advertisement information corresponding to the hash tag information transmitted at the request of the DB server to a DB server, ; And
An advertisement exposure ranking unit for determining an advertisement exposure ranking when the banner DB management unit matches banner advertisement information corresponding to the hash tag information;
A response type banner advertisement system using a hash tag.
The method of claim 3,
The advertisement exposure ranking determination unit may determine,
The advertisement exposure ranking is determined by ranking the banner advertisement of the advertiser having a higher bid price of the cost that is deducted when the user clicks the hashtag from a lower rank, and when the advertisement bid duration is determined, Based banner ad system using a hash tag that determines the order of advertisement exposure ranking.
The method according to claim 1,
The main server receives the click frequency information from the user terminal when storing the banner advertisement in the user terminal, stores the click frequency information about the banner advertisement, and adjusts the advertisement by multiplying the click frequency information by the click cost. A reaction type banner advertisement system using a hash tag that further includes an operation unit.
The method according to claim 1,
And a hash tag filter unit driven in cooperation with the user terminal and the DB server, the hash tag filter unit filtering the hash tag information so that an illegal banner advertisement is not output.
The method according to claim 6,
The control server is operated in cooperation with the user terminal and the DB server, and monitors a monitoring unit that attempts to hack the main server from the user terminal or blocks the user terminal when malicious code is distributed from the user terminal to the main server. A response type banner advertisement system using a hash tag that further includes.
The method according to claim 6,
Wherein the web page is interlocked with the DB server and the control server and when a web page including a news article and a banner advertisement is output to the user terminal at the request of the user terminal, And a main switching unit for switching direct communication between the control server and the control server.
The method according to claim 1,
When the output of the banner advertisement corresponding to the hash tag information is requested from the DB server to the banner server in cooperation with the DB server and the banner server, And a subswitching unit for switching the direct communication between the server and the banner server to be connected to each other.

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