KR20050056130A - A method and system for advertisement with keyword matching on articles - Google Patents

Abstract

The present invention is to provide an advertisement having a high correlation with the content of the article of the newspaper magazine, more specifically, to extract the search words from the content of the article, calculate the frequency for each search word and compare the search words and the keyword database of the search How to construct a set of ad keywords that are most relevant to the content of the article (ad keyword matching process); ad sponsors search for ad keywords, view information about impressions, clicks, placements, and pricing; A method for determining a purchase and performing a settlement (ad keyword registration purchasing process), and a method for outputting advertisements determined by the ad keyword matching process together with articles in the publication of newspaper magazine articles in both online and offline areas. (The process of publishing article advertisements) and system configuration for the above methods The.

Claims [1] A system for publishing advertisements having a high correlation with an article content of a newspaper or magazine, the system comprising: an advertisement keyword database including advertisement keyword information; And a statistical database including statistical information including impressions and clicks; And a log database for storing access records and change records of the advertisement buyer, the system operator, and the advertisement seller. An advertisement database for storing advertisement design files of an advertisement buyer; And an article database in which article information of a newspaper or magazine of an advertisement seller is generated and stored. And a matching database storing information combining index reference information that can refer to a specific article of the article database and index reference information that can refer to a specific advertisement of the advertisement database. And a comparison search module unit for comparing and searching the contents of the article database and the advertisement keyword database and storing the result of mapping the article and the advertisement keyword in the matching database. And a management interface module for accessing an advertisement buyer and an operator to process a task including a search view input, correction, and deletion of the advertisement keyword database, the statistics database, the log database, and the advertisement database. And a publishing module unit for combining the contents of the article database, the matching database, and the advertisement database to publish based on a typesetting form adapted to the characteristics of an online or offline publication. Article matching is implemented by a keyword advertising system comprising a.

According to the present invention, in the case of advertisements arranged and published together with a newspaper magazine article, the linkage with the contents of the article is compared and selected, and thus the halo effect by the power of reliability, fairness, professionalism and promptness of the article content itself is selected. Is generated, the width and depth of the message delivery of the advertisement by the natural association and learning effect has the effect that becomes wider and deeper.

Therefore, it is possible to execute more efficient and accurate target advertisement for the buyer of the advertisement, and the advertisement seller can expect to maximize the advertisement effect through the more effective advertisement execution system, thereby improving the advertising return rate. Has

Description

Newspaper magazine article matching advertising method and system {A method and system for advertisement with keyword matching on articles}

The present invention is to provide an advertisement having a high correlation with the content of the article of the newspaper magazine, more specifically, to extract the search words from the content of the article, calculate the frequency for each search word and compare the search words and the keyword database of the search How to construct a set of ad keywords that are most relevant to the content of the article (ad keyword matching process); ad sponsors search for ad keywords, view information about impressions, clicks, placements, and pricing; A method for determining a purchase and performing a settlement (ad keyword registration purchasing process), and a method for outputting advertisements determined by the ad keyword matching process together with articles in the publication of newspaper magazine articles in both online and offline areas. (The process of publishing article advertisements) and system configuration for the above methods The.

Currently, the profit model of online and offline newspapers and magazines is mainly composed of advertising and copyright fees, and most of the revenue is generated by advertising. However, most of the advertisements are selected and published regardless of the contents of the articles in the section. This may be due to some factors in the supply and demand of advertisements and the characteristics of current newspaper articles, but it is fundamentally due to the lack and lack of methods and systems for matching and publishing the contents of newspaper articles and advertisements. have. In other words, not only should they be able to efficiently match and publish advertisements that are highly correlated with the contents of hundreds of articles produced per day, but also relocate while monitoring the response of advertisements executed and executed in real time, especially in online publishing. It should be possible to re-adjust, and there is a problem that can not be effectively handled by the existing typesetting and publishing system that has originally separated the articles and advertisements.

The present invention is to solve the above problems, extract the search words from the content of the article, calculate the frequency for each search word, search and compare the search words and the ad keyword database to determine the set of advertising keywords that are most relevant to the content of the article How to configure (ad keyword matching process), and the client (buyer) can search for the ad keyword, view information about impressions, clicks, placements, and placement information, price information, make purchase decisions, and make payments. A method (advertising keyword registration purchasing process) and a method of outputting advertisements determined by the advertisement keyword matching process together with articles in the publication of newspaper magazine articles in both online and offline areas (article publication process), There is provided a system for implementing the above methods.

The above object is, according to the present invention, in the method of publishing an advertisement having a high correlation with the article content of a newspaper or magazine on the same page, the process of registering and purchasing the advertising keywords that can be purchased by the buyer (client) (advertising) Keyword registration purchasing process), a process of extracting a search word from the generated article and matching it with an advertisement keyword (ad keyword matching process), and a process of typesetting and publishing the content of the article together with the content of the matched advertisement (article advertisement) Publication matching), which is achieved by a method for keyword matching keyword advertising.

In addition, the above object, according to the present invention, a system for publishing advertisements having a high correlation with the article content of a newspaper or magazine, comprising: an advertisement keyword database including advertisement keyword information; And a statistical database including statistical information including impressions and clicks; And a log database for storing access records and change records of the advertisement buyer, the system operator, and the advertisement seller. An advertisement database for storing advertisement design files of an advertisement buyer; And an article database in which article information of a newspaper or magazine of an advertisement seller is generated and stored. And a matching database storing information combining index reference information that can refer to a specific article of the article database and index reference information that can refer to a specific advertisement of the advertisement database. And a comparison search module unit for comparing and searching the contents of the article database and the advertisement keyword database and storing the result of mapping the article and the advertisement keyword in the matching database. And a management interface module for accessing an advertisement buyer and an operator to process a task including a search view input, correction, and deletion of the advertisement keyword database, the statistics database, the log database, and the advertisement database. And a publishing module unit for combining the contents of the article database, the matching database, and the advertisement database to publish based on a typesetting form adapted to the characteristics of an online or offline publication. Article matching is implemented by a keyword advertising system comprising a.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a block diagram of an article matching keyword advertising system according to the present invention.

Article matching keyword advertising system 100 according to the present invention, as shown in the figure, the management interface module unit 101; And comparative search module unit 102; And a publishing module unit 103; And log statistics collection module 104; And an ad keyword database 110; And statistics database 120; And log database 130; And advertising database 140; And article database 150; And matching database 160; Characterized in that it comprises a.

The management interface module 101 allows the advertisement buyer 10 and the advertisement server operator 20 to access and search for or create a new advertisement keyword that can be purchased, perform purchases and payments, view statistical information, and display advertisements. It provides an interface for uploading and editing design files, which includes search view generation, modification, and deletion for the advertisement keyword database 110, the statistics database 120, the log database 130, and the advertisement database 140. Perform the function. At this time, there is a discrimination in the accessible and performable functions according to the role and authority classification and operation policy of the advertisement buyer 10 and the advertisement server operator 20.

The comparison search module 102 compares and searches the contents of the advertisement keyword database 110 and the article database 150 and stores the result in the matching database 160. It can be implemented in the form of a system daemon that does not have a separate execution terminal environment, or in the form of a Windows service, and acts as a standalone agent.

The publishing module 103 tracks the advertisement data matching the article contents of the article database 150 from the contents of the matching database 160 and withdraws the article contents and the advertisement from the advertisement database 140. It combines content and publishes it on an online or offline typesetting form.

According to another embodiment of the present invention, the article matching keyword advertising system 100 may further include a log statistics collection module 104 as a specialized function. The log statistic collecting module unit 104 collects access records and times of the advertisement buyer 10 and the ad server operator 20, and records the activity of the comparison search module unit 102 and the publishing module unit 103. It is detected and stored in the log database 130 so that it can be utilized for system monitoring and security check activities. In addition, the online publication published through the publishing module unit 103 collects statistical information including the number of impressions of the article, the number of impressions and clicks of the advertisement, and the user information, and stores the statistical information in the statistical database 120. It performs the function.

The advertisement keyword database 110 may be configured to include an advertisement keyword field, a category classification field, and the advertisement database 140 reference field according to a preferred embodiment of the present invention. It may further comprise a reference field.

The statistics database 120 stores statistical information including daily / weekly / monthly / yearly impressions and clicks for the advertisement keyword of the advertisement keyword database 110, and calculates the price of the advertisement keyword. It is used as basic data and may be provided as a reference material in the purchase decision process of the advertisement buyer 10.

The log database 130 stores information on access history and activity history of the article matching keyword advertisement system 100, and may be used for stable operation and security check of the system.

The advertisement database 140 performs a function of allowing the advertisement buyer 10 to upload and store his advertisement design file.

The article database 150 is a database for storing contents of an article input through an article creator or an external system. Each article is assigned a unique serial number at the time of generation, and includes the title and body fields of the article, and may further include a category field for the efficiency of the search.

The matching database 160 compares the contents of the article database 150 and the contents of the advertisement keyword database 110 through the comparison search module 102 to store the matched result. The unique serial number of the article of the article database 150 as index reference information, and the reference information field of the advertisement database 140 stored in the advertisement keyword database 110. It can be configured to include a value.

2 is a flowchart illustrating an advertisement keyword registration purchasing process according to an exemplary embodiment of the present invention.

More specifically, the advertising keyword registration purchase process,

(A) step (S10) for the advertising buyer to search for the available advertising keywords;

(b) reading statistical and price information including daily / weekly / monthly / annual impressions from the searched advertisement keyword (S11);

(c) determining a purchase and storing it in a shopping cart (shopping cart) (S13);

(d) performing a payment on the advertisement keyword stored in the shopping cart (S15);

Characterized in that it comprises a,

Selecting a plurality of advertisement keywords by repeating from the step (a) while preserving the result of the step (c) (S14);

To configure the article matching keyword advertising method characterized in that it further comprises.

3 is a flowchart illustrating an advertisement keyword matching process according to a preferred embodiment of the present invention.

The keyword matching process of the advertisement,

(a) extracting a word set for a search word from a title, a category, and content of a newly created article in an article database (S20);

(b) calculating a frequency of appearance for the word set extracted from the step (a) (S21);

(c) performing a comparison search with the advertisement keyword database generated through the advertisement keyword registration purchase process for one or a plurality of high frequency search words from the word set (S22);

(d) selecting an advertisement keyword to be finally mapped to the corresponding article by combining the appearance frequency calculated through the step (b) with the match keyword database obtained through the step (c) and the purchase price information; (S23);

(e) combining the index reference information of the advertisement database item linked to the selected advertisement keyword through step (d) with the index reference information of the article and storing the index reference information in the article advertisement matching database (S24);

Characterized in that it comprises a,

A negative word search and judgment step for determining whether the contents of the article can negatively affect and affect the product or service; And

If it is determined that the article is negative as a result of the determination step, the advertisement keyword matching process is no longer performed, and an advertisement keyword of an entirely different field is randomly selected or an advertisement keyword mapping information item is blank (blank, null). Negative article determination processing step of processing;

To configure the article matching keyword advertising method characterized in that it further comprises.

4 is a flow chart of the article advertisement publishing process according to a preferred embodiment of the present invention.

The article advertisement publication process,

(a) combining the article contents of the article database with the contents of the advertisement database which can be tracked from the reference information of the article advertisement matching database (S30);

(b) publishing the result data of step (a) based on a typesetting form adapted to the characteristics of the online or offline publication (S31);

Characterized in that it comprises a.

5 is an exemplary view of an article advertisement publication result according to a preferred embodiment of the present invention.

The article in this article shows that S-electronics is the second largest player in the world market. In the middle of the article, there is an area where advertisements are exposed together, and the most suitable advertisement to be placed in the advertisement area will be a mobile phone advertisement of S Electronics. To this end, through the article keyword matching process of the article keyword advertising system 100, a search word is extracted from the illustrated article. In this case, 'mobile phone' may be expected to be the most influential search term. The search term 'mobile phone' is used to compare and search the contents of the advertisement keyword database 110. If an advertisement keyword 'mobile phone' is registered, the reference field of the advertisement database 140 of the advertisement keyword is matched. By storing in the database 160, when the publication is published online or offline through the publishing module unit 103, advertisements matching the article can be typeset together.

The present invention is not limited to the above embodiments and can be variously modified and implemented by those skilled in the art without departing from the technical gist of the present invention.

As described above, according to the present invention, in the case of advertisements arranged and published together with a newspaper magazine article, the linkage with the contents of the article is compared and selected, so that the reliability, fairness, expertise, and promptness of the article content itself are selected. The halo effect is generated by the force, and the width and depth of the message delivery of the advertisement is widened and deepened by the natural association and learning effect.

Therefore, it is possible to execute more efficient and accurate target advertisement for the buyer of the advertisement, and the advertisement seller can expect to maximize the advertisement effect through the more effective advertisement execution system, thereby improving the advertising return rate. Has

1 is a block diagram of an article matching keyword advertising system according to the present invention.

2 is a flowchart illustrating an advertisement keyword registration purchasing process according to an exemplary embodiment of the present invention.

3 is a flowchart illustrating an advertisement keyword matching process according to a preferred embodiment of the present invention.

4 is a flow chart of the article advertisement publishing process according to a preferred embodiment of the present invention.

5 is an exemplary view of an article advertisement publication result according to a preferred embodiment of the present invention.

** Description of symbols for the main parts of the drawing **

10: Ad buyer

20: Ad Server Operator

100: article matching keyword advertising system according to the present invention

101: management interface module

102: comparison search module

103: publishing module

104: log statistics collection module

110: Ad Keyword Database

120: statistics database

130: log database

140: advertising database

150: Article Database

160: matching database

200: offline publications

300: online publications

Claims (12)

In a method of publishing advertisements that have a high correlation with the contents of an article in a newspaper or magazine, The process of registering and purchasing an ad keyword that can be purchased by an ad buyer (ad keyword registration purchasing process), extracting a search word from the generated article and matching the ad keyword (ad keyword matching process), and matching the content of the article The process of typesetting and publishing advertisements (article publishing process), The advertising keyword registration purchase process, (a) an ad buyer searching for an ad keyword available for purchase; (b) reading statistical and price information including daily / weekly / monthly / annual impressions from the searched advertisement keyword; (c) determining a purchase and storing it in a shopping cart (shopping cart); (d) performing a payment on the advertising keyword stored in the shopping cart; Characterized in that it comprises a, The keyword matching process of the advertisement, (a) extracting a word set for a search word from the title, category and content of a newly created article in an article database; (b) calculating the frequency of appearance for the word set extracted from the step (a); (c) performing a comparison search with the advertisement keyword database generated through the advertisement keyword registration purchase process for one or more search words of a higher frequency from the word set; (d) selecting an advertisement keyword to be finally mapped to the corresponding article by combining the appearance frequency calculated through the step (b) with the match keyword database obtained through the step (c) and the purchase price information; ; (e) combining the index reference information of the advertisement database item linked to the selected advertisement keyword through step (d) with the index reference information of the article and storing the index reference information in the article advertisement matching database ; Characterized in that it comprises a, The article advertisement publication process, (a) combining the article contents of the article database with the contents of an advertisement database that can be tracked from reference information of the article advertisement matching database; (b) publishing the result data of step (a) according to a typesetting form tailored to the characteristics of the online or offline publication; Article matching keyword advertising method comprising a. The method of claim 1, The advertising keyword registration purchase process, Selecting a plurality of advertising keywords by repeating from step (a) while preserving the result of step (c); Article matching keyword advertising method characterized in that it further comprises. The method of claim 1, The advertising keyword registration purchase process, Depositing, in advance, an amount of keyword advertising to be purchased through a cash payment means including credit card or bank account transfer or bank deposit; More, (D) step of the advertising keyword registration purchase process, Allowing the payment method of the deposit deduction method to be used; Article matching keyword advertising method characterized in that. The method of claim 1, The advertising keyword registration purchase process, If there is no pre-registered keyword in step (a), applying for new registration; Article matching keyword advertising method characterized in that it further comprises. The method of claim 1, The keyword matching process of the advertisement, A negative word search and judgment step for determining whether the contents of the article can negatively affect and affect the product or service; And If it is determined that the article is negative as a result of the determination step, the advertisement keyword matching process is no longer performed, and an advertisement keyword of an entirely different field is arbitrarily selected or an advertisement keyword mapping information item is blank (blank, null). A negative article determination processing step of processing; Article matching keyword advertising method characterized in that it further comprises. The method of claim 1, The keyword matching process of the advertisement, In the comparison search with the advertisement keyword database in the step (c), the comparison search is performed on the similar words and the extended words predefined and input by the database operator; Article matching keyword advertising method characterized in that it further comprises. The method of claim 1, The article advertisement publication process, When the publication result is online content, transmitting and storing statistical information including an impression and a click count of the advertisement output together with the article to a statistical database; Article matching keyword advertising method characterized in that it further comprises. In a system for publishing advertisements that are highly correlated with the contents of a newspaper or magazine, An ad keyword database containing ad keyword information; And A statistics database including statistical information including impressions and clicks; And A log database for storing access records and change records of advertisement buyers, system operators, and advertisement sellers; And An advertisement database for storing advertisement design files of an advertisement buyer; And An article database in which article information of a newspaper or magazine of an advertisement seller is generated and stored; And A matching database for storing information combining index reference information for referring to a specific article of the article database and index reference information for referring to a specific advertisement of the advertisement database; And A comparison search module unit for comparing and searching the contents of the article database and the advertisement keyword database and storing the result of mapping the article and the advertisement keyword in the matching database; And A management interface module for accessing an advertisement buyer and an operator to process a task including a search view input, correction, and deletion of the advertisement keyword database, the statistics database, the log database, and the advertisement database; And A publishing module unit for combining the contents of the article database, the matching database, and the advertisement database and publishing based on a typesetting form adapted to the characteristics of an online or offline publication; Article matching keyword advertising system comprising a. The method of claim 8, And the advertisement keyword database, the statistics database, the log database, the advertisement database, the article database, and the matching database can be implemented by integrating into separate tables on a physically identical database. The method of claim 8, The advertisement keyword database, the statistics database, the log database, the advertisement database, the article database and the matching database may be implemented on a plurality of physically separate servers. The method of claim 8, A log statistics collecting module unit for collecting the access statistics, the advertisement impression statistics information, and the access information of the online publication published through the article matching keyword advertisement system, and storing them in the statistics database and the log database; Article matching keyword advertising system characterized in that it further comprises. The method of claim 8, If the article database is constructed separately by two or more newspapers or magazines (media company), and if the matching database is configured in a plurality or a single configuration to suit it, further include a separate field to be distinguished by the media company, The publishing module unit is separately configured for each media company, and the advertisement database is configured in a single structure, but one master and a plurality of slave structures to increase processing speed and processing capacity required for advertisement execution and execution. To consist of; Article matching keyword advertising system, characterized in that.