KR20090045521A - Semantic advertisement method reflected web page character - Google Patents

Semantic advertisement method reflected web page character Download PDF

Info

Publication number
KR20090045521A
KR20090045521A KR1020070111385A KR20070111385A KR20090045521A KR 20090045521 A KR20090045521 A KR 20090045521A KR 1020070111385 A KR1020070111385 A KR 1020070111385A KR 20070111385 A KR20070111385 A KR 20070111385A KR 20090045521 A KR20090045521 A KR 20090045521A
Authority
KR
South Korea
Prior art keywords
web page
advertisement
word
tag
tag word
Prior art date
Application number
KR1020070111385A
Other languages
Korean (ko)
Inventor
조광현
Original Assignee
조광현
주식회사 시맨틱스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 조광현, 주식회사 시맨틱스 filed Critical 조광현
Priority to KR1020070111385A priority Critical patent/KR20090045521A/en
Publication of KR20090045521A publication Critical patent/KR20090045521A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Tourism & Hospitality (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a semantic advertising method reflecting the characteristics of the web page to increase the advertising effect by posting an advertisement suitable for the characteristics of the web page according to the characteristics of the web page. The method of the present invention comprises the steps of constructing a database of advertising keywords and advertising content; Bringing up a web page; Automatically generating a tag word by analyzing the imported web page; And inserting an advertisement of the keyword in the corresponding web page when the generated tag word is matched with the advertisement keyword. In this case, the web page is a search result web page, and the step of inserting the advertisement is to link the advertisement site to the tag word on the sentence of the search result screen or to display the advertisement contents related to the tag word in the margin of the search result screen. In addition, the web page is an article, news, blog page, and inserting an advertisement is to display the advertisement content related to the tag word in the margin of the screen of the article, news, blog page. According to the present invention, when advertising on the web, the advertisement effect can be improved by showing a specialized advertisement according to the content of the web page.

Ads, keywords, web pages, attributes, tag words, search results

Description

Semantic advertising method that reflects the characteristics of web pages {SEMANTIC ADVERTISEMENT METHOD REFLECTED WEB PAGE CHARACTER}

The present invention relates to an advertising method on the web, and more particularly, a semantic advertising method reflecting the characteristics of a web page in which an advertisement having a content suitable for the characteristic of the web page is posted according to the characteristics of the web page to increase the advertising effect. It is about.

As a typical advertising method on the web, a banner advertisement for displaying a banner in a margin of a web page frequently accessed by a customer, and a method of displaying an advertisement text or an advertisement image are known.

Advertisement on the web is important for the number of times it is exposed to customers, so portal sites such as Naver, Daum, and Yahoo are getting high costs for advertisements on the initial screen with the most exposure.

However, since the advertisement on the initial screen of the portal site targets an unspecified number of users who access the site, the advertisement effect tends to be inferior to the cost. In order to remedy this problem, a method of advertising a product or service related to the news or article may be used on the news or article page.

Usually, advertising the product or service to people who are interested in the product or service to be advertised is the best way to increase the advertising effect. However, in a website that can be accessed by an unspecified number, there is a problem in that a specific advertisement is difficult because the customer does not know a desired product or service.

The present invention has been proposed to solve the above problems, and an object of the present invention is to analyze the text of a web page approached by the customer with interest, and the characteristics of the web page showing the advertisement contents suitable for the characteristics of the web page. It is to provide a reflected semantic advertising method.

Another object of the present invention is to provide a semantic advertisement method reflecting the characteristics of a searched web page that analyzes a search result web page when a search is performed on a search site, extracts a tag word, and then links the tag word to an advertisement site. .

In order to achieve the above object, the method of the present invention comprises the steps of constructing a database of advertising keywords and advertising content; Bringing up a web page; Automatically generating a tag word by analyzing the imported web page; And inserting an advertisement of the keyword into the corresponding web page when the generated tag word is matched with the advertisement keyword.

The web page is a search result web page, and the step of inserting the advertisement is to link an advertisement site to a tag word on a sentence of the search result screen.

The web page is a search result web page, and the step of inserting the advertisement is to display advertisement contents related to the tag word in the margin of the search result screen.

In addition, the web page is an article, news, blog page, the step of inserting the advertisement is to display the content of the advertisement associated with the tag word in the margin of the screen of the article, news, blog page, and automatically generates the tag word The step of importing the article of the web page, extracting and filtering words from the imported article to determine the field, comparing the extracted words with the tag words of the field to calculate the association, Selecting a word having a high correlation as a result of the calculation; and outputting the selected tag word.

According to the present invention, when an advertisement on the web is analyzed, a tag word is generated by analyzing a text of a web page, and then an advertisement specialized in accordance with the content of the web page is prepared by posting an advertisement suitable for the characteristics of the corresponding web page in preparation for a tag word and an advertisement keyword. By showing the effect that can improve the advertising effect.

The technical problem achieved by the present invention and the practice of the present invention will be more clearly understood by the preferred embodiments of the present invention described below. The following examples are merely illustrated to illustrate the present invention and are not intended to limit the scope of the present invention.

1 is a block diagram showing an example of a search site to which the present invention is applied.

Search site 120 showing an advertisement reflecting the characteristics of the searched web page according to the present invention is a web access module 121, search engine 122, search DB 123, advertising module 124 as shown in FIG. ), An advertisement keyword DB 125, a tag DB 126, and a display module 127 transmit a search result in which an advertisement is inserted to the user PC 110 connected through the Internet 102.

Referring to FIG. 1, the user PC 110 is equipped with a web browser and the like so that the user can access the search site 120 through the Internet 102. The web access module 121 is connected to the user via the Internet 102. Manage their connections.

The search engine 122 searches the search database 123 with the keyword input by the user and transmits the index of the search result web page to the advertisement module 124, and the advertisement module 124 sends the corresponding web page through the search result index. When the tag is automatically generated by comparing the generated keyword with the tag keyword and advertising keyword match and display the search results through the display module 127 to link to the corresponding tag word to be advertised. Therefore, when a user clicks on a tag word on a search result page, the user is automatically connected to an advertisement site related to the tag word. In FIG. 1, the advertisement keyword database 125 stores an advertisement keyword sold by the search site 120 and a site address for linking the advertisement keyword.

Next, an example in which the advertisement method reflecting the characteristics of the web page according to the present invention is applied to a search site will be described.

2 is a flowchart illustrating a procedure of an advertisement method reflecting the characteristics of a web page searched according to the present invention, and FIG. 3 is a flowchart illustrating another procedure of an advertisement method reflecting the characteristics of a searched web page according to the present invention.

Referring to FIG. 2, first, a search site 120 sells an advertisement keyword to advertisers, and manages an address (URL) of a site to be linked to the advertisement keyword in the advertisement keyword database 125 (S1, S2). ).

When the user connects to the search site 120 and inputs a keyword, the search engine 122 searches the search database 123 to transmit the search result index to the advertisement module 124, and then the advertisement module 124. Retrieves the search result web page from the search database 123 using the index (S3 to S6).

Thereafter, the advertisement module 124 automatically generates a tag word by applying a tag word generation procedure as shown in FIG. 4 to the imported web page, compares the generated tag word with a sold keyword, and matches an advertisement with the word. Connect the link and deliver the search result inserted the advertisement link to the user (S7 ~ S10).

Accordingly, as shown in FIG. 5, the user can see a word 51 linked to the advertisement site in the search result sentence, and when the user clicks the word, the user is connected to the linked advertisement site.

Meanwhile, as another example of the advertisement method reflecting the characteristics of the searched web page, as shown in FIG. Managed by the keyword database 125 (S31, S32).

Thereafter, when the user accesses the search site 120 and inputs a keyword, the search engine 122 searches the search database 123 to transmit the search result index to the advertisement module 124, and then the advertisement module 124. ) Retrieves a search result web page using the index (S33 to S36).

Thereafter, the advertisement module 124 automatically generates a tag word by applying the tag word automatic generation procedure as shown in FIG. 4 to the imported web page (S37).

The generated tag words are analyzed to insert the advertisement contents of the advertisement keywords related to the tag words with high frequency into the search result page and are transmitted to the user (S38 and S39).

Meanwhile, in the detailed procedure of automatically generating a tag word, as illustrated in FIG. 4, a word is extracted from a text of an imported web page and filtered to determine a field of the corresponding text (S41 ˜ S43). When the field is determined, the extracted word is compared with the tag word pre-built for each field in the tag database 126 to calculate the association of the word (S44).

After that, if the correlation is more than the reference value, the word is selected as a tag word, and the selected tag word is output after the analysis of the whole word is repeated by repeating this process (S45 to S48).

The present invention has been described above with reference to one embodiment shown in the drawings, but those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom.

1 is a block diagram showing an example of a search site to which the present invention is applied;

2 is a flow chart illustrating a procedure of an advertisement method in which characteristics of a web page searched according to the present invention are reflected;

3 is a flowchart illustrating another procedure of an advertisement method in which characteristics of a web page searched according to the present invention are reflected;

4 is a detailed flowchart illustrating a procedure of automatically generating a tag word in the steps illustrated in FIGS. 2 and 3;

5 is a diagram illustrating an example of a screen that links to a word in a search result sentence to an advertisement site according to the present invention.

* Explanation of symbols for main parts of the drawings

102: Internet 110: User PC

120: search site 121: web access module

122: search engine 123: search DB

124: advertising module 125: advertising keyword DB

126: tag DB

Claims (5)

Constructing an advertisement keyword and advertisement content into a database; Bringing up a web page; Automatically generating a tag word by analyzing the imported web page; And And inserting an advertisement of the keyword into the web page when the generated tag word is matched with the advertisement keyword. The method of claim 1, wherein the web page is a search results web page, Inserting the advertisement, Advertising method reflects the characteristics of the web page, characterized in that to link the advertising site to the tag word on the sentence of the search result screen. The method of claim 1, wherein the web page is a search results web page, Inserting the advertisement, The advertisement method reflects the characteristics of the web page, characterized in that the advertisement content associated with the tag words are displayed in the margin of the search result screen. The method of claim 1, wherein the web page is an article, news, blog page, The step of inserting the advertisement is a method of reflecting the characteristics of the web page, characterized in that to display the advertising content associated with the tag word in the margin of the screen of the article, news, blog page. The method of claim 1, wherein automatically generating the tag word Importing the article of the web page, extracting and filtering a word from the imported article, determining a field, comparing the extracted word with a tag word of a corresponding field, calculating an association, and the calculation result Selecting a highly related word as a tag word, and outputting the selected tag word, wherein the characteristic of the web page is reflected.
KR1020070111385A 2007-11-02 2007-11-02 Semantic advertisement method reflected web page character KR20090045521A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070111385A KR20090045521A (en) 2007-11-02 2007-11-02 Semantic advertisement method reflected web page character

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070111385A KR20090045521A (en) 2007-11-02 2007-11-02 Semantic advertisement method reflected web page character

Publications (1)

Publication Number Publication Date
KR20090045521A true KR20090045521A (en) 2009-05-08

Family

ID=40855610

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070111385A KR20090045521A (en) 2007-11-02 2007-11-02 Semantic advertisement method reflected web page character

Country Status (1)

Country Link
KR (1) KR20090045521A (en)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012047016A2 (en) * 2010-10-05 2012-04-12 주식회사 시맨틱렙홀딩스 Method for setting online advertisement and system thereof
WO2014031283A1 (en) * 2012-08-20 2014-02-27 Facebook, Inc. Providing content using inferred topics extracted from communications in a social networking system
WO2014105417A1 (en) * 2012-12-31 2014-07-03 Google Inc. Expanding content inventory
WO2016190584A1 (en) * 2015-05-25 2016-12-01 삼성전자 주식회사 Method and device for providing information on basis of web page
US9779385B2 (en) 2011-06-24 2017-10-03 Facebook, Inc. Inferring topics from social networking system communications
KR20180022285A (en) * 2016-08-24 2018-03-06 주식회사 팁팁커뮤니케이션 Responsive banner advertising system using a hashtag
US10691768B2 (en) 2015-05-25 2020-06-23 Samsung Electronics Co., Ltd. Method and apparatus for providing information based on webpage
KR102216755B1 (en) * 2019-09-24 2021-02-17 주식회사 볼드코퍼레이션 Method for providing tag analysis service interconnecting contents with product

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012047016A2 (en) * 2010-10-05 2012-04-12 주식회사 시맨틱렙홀딩스 Method for setting online advertisement and system thereof
WO2012047016A3 (en) * 2010-10-05 2012-06-21 주식회사 시맨틱렙홀딩스 Method for setting online advertisement and system thereof
US9779385B2 (en) 2011-06-24 2017-10-03 Facebook, Inc. Inferring topics from social networking system communications
WO2014031283A1 (en) * 2012-08-20 2014-02-27 Facebook, Inc. Providing content using inferred topics extracted from communications in a social networking system
WO2014105417A1 (en) * 2012-12-31 2014-07-03 Google Inc. Expanding content inventory
WO2016190584A1 (en) * 2015-05-25 2016-12-01 삼성전자 주식회사 Method and device for providing information on basis of web page
US10691768B2 (en) 2015-05-25 2020-06-23 Samsung Electronics Co., Ltd. Method and apparatus for providing information based on webpage
KR20180022285A (en) * 2016-08-24 2018-03-06 주식회사 팁팁커뮤니케이션 Responsive banner advertising system using a hashtag
KR102216755B1 (en) * 2019-09-24 2021-02-17 주식회사 볼드코퍼레이션 Method for providing tag analysis service interconnecting contents with product

Similar Documents

Publication Publication Date Title
Zhang et al. Predicting the helpfulness of online product reviews: A multilingual approach
Vargiu et al. Exploiting web scraping in a collaborative filtering-based approach to web advertising.
US10380239B2 (en) Dynamic native advertisment insertion
KR20090045521A (en) Semantic advertisement method reflected web page character
CN101288067B (en) Methods and apparatuses to assemble, extract and deploy content from electronic documents
US8812505B2 (en) Method for recommending best information in real time by appropriately obtaining gist of web page and user's preference
US20090112840A1 (en) Method For Selecting Electronic Advertisements Using Machine Translation Techniques
US20070073756A1 (en) System and method configuring contextual based content with published content for display on a user interface
KR20060080240A (en) Automatically targeting web-based advertisements
US20090271260A1 (en) Systems, Methods and Computer Program Products for Researching, Planning, Building, Purchasing and Tracking Digital Online Media Advertising
KR101834480B1 (en) Providing system for goods recommending using goods review of customer
KR20090000691A (en) Advertisement method and system for displaying context advertisement
US20180096067A1 (en) Creation and optimization of resource contents
KR100671284B1 (en) Method and system for providing web site advertisement using content-based classification
KR20110043215A (en) System of recommendation with comparison price for products and method thereof
CN103890798A (en) Identifying languages missing from campaigns
CN103942285A (en) Recommendation method and system for dynamic page element
US20090112847A1 (en) Apparatus and method for enhancing a composition with relevant content pointers
KR20020028044A (en) Database link keyword portal service method
CN110866170A (en) Importance evaluation method, search method and system for Tor darknet service based on site quality
KR101073615B1 (en) Apparatus and method for automatic and adaptive landing to commerce sites, and recordng medium thereof
KR20030096113A (en) The advertisement system of contents keyword
KR100851042B1 (en) Method for recommending extended advertising keyword and system thereof
KR100904515B1 (en) Internet searching system of a raise the searching and advertising efficiency and searching method thereof
KR20100024722A (en) System and method for providing related information using contents match technology and application service method thereof

Legal Events

Date Code Title Description
A201 Request for examination
AMND Amendment
E902 Notification of reason for refusal
AMND Amendment
E601 Decision to refuse application
J201 Request for trial against refusal decision
AMND Amendment
B601 Maintenance of original decision after re-examination before a trial
J301 Trial decision

Free format text: TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20100524

Effective date: 20111013