KR20170124394A - Method for operating joint purchasing system with postal code - Google Patents

Abstract

The present invention relates to a method for operating a joint purchase system using a postal code. The joint purchase system executes joint purchases in units of postal codes, selects a predetermined number of purchasers in an area with a postal code that have achieved the joint purchase target, and gives the winners predetermined reduction benefits. According to the present invention, a joint purchase website is opened to allocate the minimum target sales amount of a joint purchase item to be sold on the condition of a joint purchase by a postal code unit and let purchasers in an area of the postal code exceeding the minimum target sales amount during a joint purchase period receive the predetermined reduction benefits. Sellers and suppliers can register sales information of the joint purchase items on the joint purchase website while the purchasers request the purchase by searching the sales information. By designating the first purchaser as a snowball operator for each postal code, the snowball operator can receive the predetermined reduction benefits even when a purchaser naming the snowball operator as a recommender wins as well as when the snowball operator wins after the predetermined sales period ends.

Description

[0001] METHOD FOR OPERATING JOINT PURCHASING SYSTEM WITH POSTAL CODE [0002]

The present invention relates to a method of operating a joint purchasing system for allowing a person residing in the same postal code to jointly purchase the same commodities through a network. More particularly, the present invention relates to a method of operating a joint purchasing system, The present invention relates to a method of operating a joint purchase system using a postal code so that a joint purchase can be activated by a word of mouth among neighboring residents who live in the same postal code.

With the development of Internet technology, e-commerce through online has become more and more intense.

As such electronic commerce means, there are online shopping malls such as G-market, Auction, 11-avenue which provide a sales platform to the host companies in Korea, and also there are coupons , Timon, Wimpef and other social commerce companies.

Since joint purchasing requires a certain number or more of sales, a transaction can be established and a discount can be obtained. As a result, individual customers are informed of their collective purchasing goods that they intend to purchase to their friends in social media, Marketing is done. Marketing by word of mouth is the use of word of mouth by consumers to market products, services, and corporate images, and the use of word of mouth as a medium of advertising instead of mass media. In other words, the product can be naturally raised by the word of mouth through the word of mouth, and it is possible to raise the competitiveness of the product without the special promotion or advertisement in advance with the infectious word-of-mouth as a weapon. Such word-of-mouth marketing can receive price discounts as much as there is no separate advertising and operating expenses.

However, due to the low barriers to entry, the distinction between each business sector is becoming less clear. In addition, the competition has become more intense. Nowadays, it is more common to buy joint advertising through large portal sites rather than word-of-mouth, but rather to rely on high-cost TV advertising, so that the main purpose of collective purchase is lost and bottled water, sanitary napkin, diaper, The purchase date products are 'Reduced to 1 won, war is the worst' to become a red ocean.

In social commerce, a joint purchase type product can not receive a discount if it is not completed, and consumers are losing a lot of effort involved in the purchase, and the sales supplier also loses a valuable sales opportunity.

In some cases, even if it is a complete sale, the supplier or coupon provider has already received the advance payment, and the goods and service quality actually provided by the excessive discount burden are worse than originally presented, or unlike the original presentation, .

This fatigue and the actual discount effect are insignificant, so the original intention consumers' internet word of mouth has not shown much effect.

According to a survey conducted by GMO Japan Market Intelligence in Japan in 2011, Japan, China, South Korea, Taiwan, and other countries, the results of the joint purchase survey, "joint purchase coupon site, Sharing directly in the offline mode was the top share.

The share of merchandise sales information by shoes was ranked first among the elderly because it is difficult for elderly people to handle electronic devices. In order to increase online distribution such as online purchase support, it is necessary to secure higher reliability and attractive benefits to consumers. Is required.

On the other hand, the postal code system is being implemented in order to efficiently deliver the postal matter by the delivery area. A zip code is a code assigned to a single-family residential area on a large-sized building, a 100-meter radius, a 1-minute apartment complex,

As a result, people living in the same zip code are generally similar in income, education, and cultural level, so they are emotionally similar and have a similar taste to their spouses. In addition, communities through various community activities such as residents self-government center programs, neighborhood sports sensors, churches, There is a high possibility of spreading the word of mouth naturally by forming networking. Therefore, if the postal code is used, early market formation of marketing by word of mouth can be much easier than existing online shopping.

In addition, in offline meeting between neighbors residing in the same zip code, unlike in the case of relying on visual data and information in the existing online shopping mall, it is difficult to directly view, touch, smell, It is possible to do 5 sensory marketing through word-of-mouth communication among neighbors such as being able to do.

In particular, such word-of-mouth marketing can secure more consumers by enabling elderly consumers to access electronic goods information directly through word-of-mouth with the help of their neighbors.

Patent Publication No. 10-2011-126442 (published on 23rd November, 2011)

The present invention has been made in view of the above circumstances, and it is an object of the present invention to set a target sales amount of a product to be co-marketed in units of a postal code, and to give an additional discount to consumers within the postal code, The object of the present invention is to provide a method of operating a joint purchasing system using a postal code so that a snowball business right is given to the first purchaser in a postal code that exceeds the target sales amount so that substantial sales profit as a business can be returned.

Hereinafter, a specific solution for achieving the object of the present invention will be described.

A method for operating a joint purchase system using a postal code according to the present invention is characterized by allocating a minimum target sales quantity of a joint purchase product to be sold on the condition of a joint purchase in units of a postal code, Opening a joint purchase site for providing a predetermined reduction benefit to the purchaser; A sales subscription step wherein a sales provider and a purchaser access the collective purchasing site via a network and enter personal information including an address and a postal code to join the member; The sales information is stored in the sales information database by inputting the sales price, the sales quantity, and the sales target of the sales period and the minimum target sales amount per postal code, Providing step; A selling step of storing a buyer and a purchase history in a purchase status database in units of a postal code in a case where the buyers browse the sales information after the sale is started and the purchase request is made and storing the postal code sales code as a snowball operator to the first purchaser; And a sales profit returning step of, after the sale period is over, providing a predetermined return benefit to the winner by drawing a predetermined number of the customers in the postal code exceeding the minimum target sales amount.

A step of inputting another postal code belonging to a particular snowball company to which a buyer purchasing the jointly purchased product at the sales stage wants to upload an achievement instead of his own postal code at the time of purchasing the product, And a redeeming step of redeeming a predetermined reward benefit to the snowball company and the winner if the winner is a winner who has input the other postal code to which the specific snowball company belongs.

And displaying the minimum target sales amount and the current sales amount of the postal code unit to the purchaser in the sales step.

If the purchaser residing in the postal code of the other area in the postal code of which the snowball carrier is not determined in the selling step purchases the goods for the first time, giving the buyer the snowball license.

The present invention sets a target sales amount that can be jointly purchased in units of postal codes during a sales period set in advance and then gives a predetermined reduction benefit to the buyers in the postal code area exceeding the target sales amount, .

First, the residents of the same postal code area are 100m in radius and 1 minute away from each other. Therefore, the effect of word-of-mouth marketing is high because of the word-of-mouth effect due to familiarity and trust.

Second, there is an effect of increasing sales by collecting wholesale zip codes rather than individual retail purchases.

Third, the first purchaser who receives postal code sales code in postal code units can operate nationwide in the form of a non-store, resulting in the creation of 34,449 jobs nationwide.

Fourth, by setting the minimum purchase amount by postal code (1/3 43439 nationwide), the risk of canceling the entire transaction when the total purchase amount is exceeded is eliminated.

Fifth, there is an increase in sales by popular lotto effect, deviating from tangible benefits.

Sixth, there is an advantage that the cost competitiveness such as the discount of the shipping cost is increased because the courier delivery center is bundled with the postal code unit.

Seventh, there is an advantage that the market spreads by face-to-face contact with vulnerable groups such as elderly people.

Eighth, the buyer who does not have the business ability is also able to obtain the business opportunity piled on the snowball if the first purchase is made and the postal code sales code is given.

Ninth, a co-prosperous ecosystem is formed between the seller and co-buyer.

Tenth, accommodation, tickets, movies, plays, concert tickets, etc., can be purchased early.

1 is a configuration diagram according to an embodiment of the present invention;
FIG. 2 is a diagram showing a sales information table entered by a sales provider according to the present invention,
FIG. 3 is a table of purchase application information input by the purchaser according to the present invention,
FIG. 4 is a flowchart illustrating a method of operating a joint purchase system using a postal code according to the present invention;
5 is a flow chart illustrating a reward benefit granting method in accordance with the present invention;

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following detailed description of the operation principle of the preferred embodiment of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention.

FIG. 1 is a block diagram of a joint purchase system using a postal code according to an embodiment of the present invention.

The joint purchase system 10 according to the present invention includes a joint purchase site web server 20 and a sales provider terminal 30 for entering information on a product to be sold by joint purchase by accessing the joint purchase site web server 20 A buyer terminal 40 that accesses the joint purchase site web server 20 and inputs information for purchasing a product to be sold by co-purchase, and a web server 20 in the joint purchase system 10, And a communication network 50 such as an Internet network or a private network constituting a communication path for information communication between the sales provider terminal 30 and the purchaser terminal 40. [

A minimum target sales amount of the joint purchase goods to be sold on the condition of joint purchase in units of postal codes is allocated to the joint purchase site web server 20, And a joint purchase program for paying a reduction benefit of the discount.

Also, the common purchase site web server 20 is provided with a member DB 21 for storing personal information including an address of a buyer and a sales provider so as to support a joint purchase performed by the common purchase program, Information on sales of a product to be sold by a sales supplier, sales information such as a sales price, a sales quantity, and a sales period, together with sales information such as a minimum sales amount per postal code, sales A sales information DB 22 in which supplier information is stored, information to be inputted by the buyer about the goods to be purchased and purchased, information such as postal code information of the area where the buyer resides, the quantity of goods to be purchased, A purchase information DB 23 in which a postal code sales code of the snowball provider is input and stored, and a return benefit The information on the lottery subject is input that the subject is provided with a lottery DB (24) is stored.

Here, a snowball operator is a person who is the first person who purchases a product in a specific postal code area and qualifies as a sales agent for the postal area, and if the total amount of the goods exceeds the expected sales amount, A provider who is given an opportunity to receive a partial reduction, and a buyer who purchases the product assigned to his or her postal code through nationwide sales can be secured, and if the secured buyer recommends himself / herself as a recommender, Who will be given the chance to win the prize in the next lottery.

The sales provider terminal 30 accesses the joint purchase site web server 20 and joins as a member. The sales provider terminal 30 sells a product for sale or purchase of an intangible product to be sold through the joint purchase site as shown in the sales information table shown in FIG. The sales information of the sales price, the sales quantity, and the sales period can be inputted and stored in the sales information DB 22.

The buyer terminal 40 accesses the joint purchase site web server 20 to join as a member, searches for joint purchase event information and sales information of the joint purchase product, and if necessary, displays the purchase application information table If you want to purchase a product that is assigned to another postal code area without purchasing the product assigned to the area where you live, It is possible to participate in a joint purchase event through a purchase application for entering the zip code of the snowball operator in the zip code area.

In the case where the purchaser inputs the postal code sales code of the snowball provider in the other postal code area as described above, it is possible to arbitrarily select an area where the winning rate is advantageous in the step of returning a part of the sales profit after the sale period . In addition, when the buyer enters the postal code sales code of the snowball operator in the other postal code area and becomes the first purchaser in the postal area, the buyer can be selected as the snowball carrier in the postal area.

When the buyer accesses through the buyer terminal 40 and wants to join as a member, the joint purchase site web server 20 must input the address together with general information such as an ID, a name, and a contact, (21). At this time, the address information may be inputted through the selection window which can be selected stepwise by the buyer terminal 40 side. The address inputted by the buyer is used to recognize the postal code of the area purchased by the purchaser in the joint purchase site web server 20 when the buyer makes a purchase application.

In this way, the joint purchase site web server 20 can provide the joint purchase event information to the buyer terminal 40 based on the sales information inputted from the seller terminal 30.

On the other hand, the joint purchase site web server 20 sets the minimum target sales amount per postal code for each postal code, together with the sales information inputted by the sales provider, As shown in FIG. The minimum target sales amount per postal code may be set to be the same for each postal code, but may be set differently considering the population density and geographical conditions of the postal code area.

 The joint purchase event information may include information that a right as a snowball provider is generated for a purchaser who purchases a commodity assigned for each postal code first, and a postal code sales code is assigned.

Also, the joint purchase event information may include information that, for the buyers in the postal code area that has exceeded the minimum target sales volume after the sales period has ended, an opportunity to receive a portion of the sales profit by lottery is provided , A person who is eligible to receive a portion of the sales proceeds may reside in a zip code area that has exceeded the minimum target sales volume, ie, a snowball operator in a snowball post area, a resident in a snowball post number area, When you apply, you may include information that you are a resident of another area who entered the recommended sales code for your Snowball zip code, and if you are a resident of another area who has entered the recommended sales code, And may include information that the redeeming benefit is divided between the operator and the redeemer.

Hereinafter, a method of operating a joint purchase system using a postal code according to the present invention will be described in detail with reference to FIGS. 4 and 5. FIG.

First, a minimum target sales amount of a joint purchase item to be sold on condition that a joint purchase is performed on a postal code basis is assigned, and a joint purchase site for paying a predetermined return benefit to a buyer in a postal code that has exceeded a minimum target sales amount during a joint purchase period The joint purchase site web server 20 on which the program is installed is connected to the communication network 50 to establish a joint purchase site.

After that, the collective purchase site web server 20 allows the seller terminal 30 and the buyer terminal 40 to input the personal information including the address and the postal code through the network, and then transmits the received information to the member DB 21 ) To register as a member so as to perform a membership step.

If the minimum target sales amount per postal code is input through the sales provider terminal 30 together with the sales price, the sales quantity, and the sales information of the sales period, with respect to the goods with or without goods to be sold by the registered seller, the joint purchase site web server 20 , And the received sales information is stored in the sales information database 22 and the sales information providing step in which the sales information is provided at the request of the buyer terminals 40 is performed.

Thereafter, the joint purchase site web server 20 provides that the joint purchase event proceeds for a predetermined sales period based on the sales information of the joint purchase goods received from the seller terminal 30, so that the buyer terminals 40 .

The buyer terminal 40 accesses the joint purchase site web server 20 to browse the sales information to search whether the joint purchase event is in progress and to make an application for purchase if necessary. If the purchase request is made, And stores the information on the purchaser and the purchase history in the purchase information DB 23.

At this time, the sales status information such as the minimum target sales amount and the current sales amount in the postal code unit may be displayed on the buyer terminal 40 side so that the buyer can view the sales status information and request the purchase. In this case, the joint purchase site web server 20 accepts the purchase application on the basis of the postal code, registers the postal code sales code as the snowball business to the first purchaser who made the first purchase application from the specific postal code, The purchaser who wishes to purchase the snowball business in the area of the postal code which is not resident in the area where the user is not residing is to enter the sales code of the postal code of the snowball business as a recommender, .

On the other hand, if you want to be a snowball provider at the time of purchase, but you already have a snowball operator in your zip code area, you can search the status of snowball operators to find the zip code So that it can be designated and registered as a snowball operator in another postal code area.

After the sales period is over, the postal code area exceeding the minimum target sales amount, that is, the snowball postal code, is retrieved, and the purchasers purchased in the snowball postal code area are stored in the lottery DB 24. And then performs a sales profit returning step of drawing a predetermined number of the lottery candidates stored in the lotteryee DB 24 so as to provide a predetermined reduction benefit to the winner.

If the snowball player or the individual purchaser wins the lottery result in the sale profit returning step, 100% of the predetermined reduction benefit is provided. If the snowball player's recommender purchases the snowball player, the recommended snowball provider and the predetermined return Allow 50% of benefits to be provided, for example.

It should be understood that the above embodiments are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention.

10 - joint purchase system, 20 - joint purchase site web server,
21 - member DB, 22 - sales information DB,
23 - Purchase information DB, 24 - Lottery DB,
30 - a seller terminal, 40 - a buyer terminal,
50 - Network.

Claims (4)

Establishes a joint purchasing site that allocates the minimum target sales volume of joint purchase items to be sold under the condition of joint purchase by postal code unit and pays a predetermined reduction benefit to the buyer in the postal code that has exceeded the minimum target sales volume during the joint purchase period ; A sales subscription step wherein a sales provider and a purchaser access the collective purchasing site via a network and enter personal information including an address and a postal code to join the member; The sales information is stored in the sales information database by inputting the sales price, the sales quantity, and the sales target of the sales period and the minimum target sales amount per postal code, Providing step; A selling step of storing a buyer and a purchase history in a purchase status database in units of a postal code in a case where the buyers browse the sales information after the sale is started and the purchase request is made and storing the postal code sales code as a snowball operator to the first purchaser; A sales profit returning step of providing a predetermined return benefit to the winner by drawing a predetermined number of customers for the postal number that exceeds the minimum target sales amount after the end of the sales period, and operating the joint purchase system using the postal code Way.
The method according to claim 1,
A step of inputting another postal code belonging to a particular snowball company to which a buyer purchasing the jointly purchased product at the sales stage wants to upload an achievement instead of his own postal code at the time of purchasing the product, And a returning step of distributing a predetermined return benefit to the snowball operator and the winner if the winner is a winner who has input a different postal code belonging to the specific snowball company. How to operate the purchasing system.
The method according to claim 1,
And displaying the minimum target sales amount and the current sales amount of the postal code unit to the buyer in the sales step.
The method according to claim 1,
And a step of allowing the purchaser who is located in the postal code of the other area to give the snowball business license to the purchaser when the best purchase is made in the postal code of the snowball company not determined by the snowball carrier in the selling step How to operate a joint purchasing system using numbers.

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