KR20150143937A - Online/Mobile Commerce System Through Tender By Consumers To Realize Target Profit Of Sellers And Method Thereof - Google Patents

Online/Mobile Commerce System Through Tender By Consumers To Realize Target Profit Of Sellers And Method Thereof Download PDF

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KR20150143937A
KR20150143937A KR1020140072139A KR20140072139A KR20150143937A KR 20150143937 A KR20150143937 A KR 20150143937A KR 1020140072139 A KR1020140072139 A KR 1020140072139A KR 20140072139 A KR20140072139 A KR 20140072139A KR 20150143937 A KR20150143937 A KR 20150143937A
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sales
bid
target profit
seller
minimum
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KR1020140072139A
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Korean (ko)
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김태섭
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김태섭
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0605—Supply or demand aggregation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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Abstract

The present invention relates to an online/mobile commerce system and an online/mobile commerce method, wherein when a seller registers target profits, minimum unit sales, and maximum unit sales and notices a product, a consumer bids a price for which the consumer wants to make a purchase and makes a payment for a product offered by the seller, and after calculating whether the target profits are satisfied or calculating a lowest bid price satisfying the target profits by totalizing the bid price and a number of bidders, if the number of potentially successful bidders who bid higher than the lowest bid price outnumbers minimum unit sales, sales are automatically determined and payments made by unsuccessful bidders are canceled, if a bid result didn′t satisfy the target profits or the minimum unit sales, sellers can choose one option among sales determination, sales cancel, or extending a period of bid.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online / mobile commerce system and an online / mobile commerce system,

The present invention relates to an online / mobile commerce system and a method thereof, and more particularly, to a system and method for online / mobile commerce where, when a seller bids and pays a purchase price for a commodity registered and posted with a target profit, a minimum sales quantity, The bid price and the number of bidders are counted to determine whether the target profit is satisfied or the minimum winning bid price that meets the target profit is calculated and then the salesperson is automatically confirmed when the number of the preliminary winning bid that is higher than the minimum bid price is more than the minimum sales quantity, If the bidder cancels the payment of the failed bidder and the auction result does not meet the target profit or the minimum sales quantity, the seller may use an online / mobile commerce system and online / mobile commerce ≪ / RTI >

The commercial method of increasing the total profit by increasing the sales quantity while lowering the unit profit of the commodity has the merit that the profit of the seller can be preserved while providing the low price to the consumer.

One type of commerce method is online collective purchase. When a buyer is recruited on-line and the number of buyers is increased, the price is lowered. In a case where the number of buyers and the price are interlocked and sold in a differential manner, . For example, if you buy more than 100 people, you can sell 10,000 products at a price of KRW 9,000 for a purchase of 200 or more, or 8,000 for a purchase of 500 or more. Theoretically, sellers are able to purchase goods at a low price as the seller keeps the profit by the peeling and the more the seller, the problem of the accurate counting and the price determination is difficult because the purchase intention indication is not necessarily connected directly to the purchase. That is, there are more than 500 buyers, so the seller has set the price of 8,000 won, but the actual buyer may only be 200. In order to compensate for this, the purchaser may be required to make a payment, but if the purchaser has more than 100 buyers at the time of purchase, he / she purchases 10,000 won or more, It is difficult to refund one by one. In addition, since the transaction is canceled even if the buyer has 499 purchasers under the condition of discount sale of 500 or more, the seller can not decide whether or not to proceed with the transaction on a reasonable basis.

The social commerce business that recently appeared is also a type of joint purchasing. Even if the profit that the seller intends to take as a result of the peeling-off is not realized with low sales, there is a problem that the sales can not be canceled, Due to the discount rate and commission, it is often limited to the purpose of promoting new products, handling backlogs, and marketing rather than generating revenue.

Techniques have been developed to solve the problems of the conventional commerce method as described above. [Patent Document 1] Korean Patent Application No. 10-2004-0019165, a method of selling to a sales price determination system by an Internet consumer, In the shopping mall, the purchaser can determine the purchase price desired by the consumer himself / herself within the range of the lowest price and the highest price of the product presented by the seller, implement the purchase so that the purchaser can make a purchase, and if the distribution profit is generated, , It is considered that the intention of the consumer to participate in a certain part of the selling price decision is desirable, but there will be no customer to buy more than the lowest price in actuality, the unrealistic side such as the buyer can not confirm the profit rate, There are many.

Another technique [Document 2] Korean Patent Application No. 10-2000-0030858, a limited-sale auction method, will bid for an auction in such a manner as to present an appropriate price between the upper limit value and the lower limit value of the article. In the operator server, It is difficult to say that the bidder is automatically determined according to the quantity of the goods based on the price and the bid order of the goods presented by the bidder.

[Patent Document 3] Korean Patent Registration No. 10-0551022, a random drawing auction system based on open entrance fee profit and a method thereof, is a random drawing auction system for selling to a buyer who has submitted a tendered bid price closest to a winning bidder randomly derived , There is a gambling problem in which both the seller's profit and the buyer's profit are determined by chance.

The present invention aims at solving the problems of the conventional commerce method and technology as described above and providing convenience to both sellers and buyers in online / mobile commerce.

Document 1: Korean Patent Application No. 10-2004-0019165 Document 2: Korean Patent Application No. 10-2000-0030858 Document 3: Korean Patent Registration No. 10-0551022

The present invention has been made in view of the above-described prior art,

An object of the present invention is to provide a system and a method for collecting bids and bidders when a buyer bids and pays a purchase price for a product registered and posted by a seller on goods information, target profit, minimum sales volume, maximum sales volume, And when the number of the preliminary winning bidder which is not less than the minimum winning bidder is equal to or more than the minimum sales price, the sales are automatically confirmed and the payment of the bidder who has failed the winning bid is canceled / Mobile commerce system and method.

Another object of the present invention is to provide an on-line / mobile commerce system and method, in which a seller can select one of sales confirmation, sales cancellation, and bid duration extension if the auction result does not satisfy the target profit or the minimum sales quantity .

It is still another object of the present invention to provide a system and a method for managing a target profit margin or target profit, The present invention provides an online / mobile commercial transaction system and method.

It is still another object of the present invention to provide a method and apparatus for purchasing a commodity on a first-come-first-served basis in order to compensate a buyer who fails to win a bid for a commodity whose bid is canceled or failed to bid, And provides the online / mobile commerce system and method, characterized in that it provides an additional purchase opportunity, adds a bid increase point in the future, provides a reserve or points, or assigns a rating that is different according to the cumulative bidding number or cumulative bid amount will be.

According to an embodiment of the present invention, a seller registers bidding information including a product information of a sales product, a minimum sales quantity, a maximum sales quantity, and a target profit rate or a target profit, Sales Register; A product posting and bidding unit for providing product information to a buyer terminal via an online or mobile device, and a buyer who browses the product information inputs and receives a bid price through a terminal within a bid period; At the end of the bid, the bid price and the number of bidders are counted to determine whether the target profit rate or target profit is met, or the minimum bid price to meet the target profit rate or the target profit amount is calculated, A settlement unit comparing the maximum sales quantity; And a sales decision unit for carrying out one of sales settlement, cancellation of sale, and extension of a bid period by calculation of the settlement unit or selection of a seller.

According to another embodiment of the commerce system according to the present invention, in the case where the sales register having a plurality of options is registered from the seller terminal in the sales register, the sales commodity may be classified according to models, dimensions, colors, And one or more bids are registered to proceed at the same time.

According to another embodiment of the commerce system according to the present invention, the sales registration unit may receive a plurality of inputs in association with the target profit rate or the target profit amount in association with the sales product quantity, and in this case, Target profit margin or target profit can be applied.

According to another embodiment of the commerce system according to the present invention, when the target profit margin or the target profit amount is satisfied and the number of the preliminary winning bid more than the minimum winning bid amount is equal to or greater than the minimum sales amount and equal to or less than the maximum sales amount, And transmits the information to the sales deciding section so as to confirm sales to all bidders who have reached the winning bid price.

According to another embodiment of the commerce system according to the present invention, when the target profit margin or the target profit amount is satisfied and the number of the preliminary winning bid exceeding the minimum winning bid exceeds the maximum sales volume, And transmits the information to the sales decision unit so as to confirm sales only to the upper bidders.

According to another embodiment of the present invention, when the settlement unit estimates that the number of preliminary award winners that the target profit margin or the target profit margin is not satisfied or that the bid price is less than the minimum winning bid amount is less than the minimum sales amount, The decision unit is characterized in that one of the finalization of the sale, the cancellation of the sale, and the extension of the bid period is registered from the terminal of the seller.

According to another embodiment of the commerce system according to the present invention, when the seller selects the bidding period extension from the sales decision unit, additional information such as an extension period, an extension number, a minimum sales quantity modification, a target profit rate, The sales decision unit automatically determines the sales when the settlement unit is calculated to satisfy the target profit margin, the target profit margin, and the minimum sales quantity at the end of the extended bidding period, The target profit, or the minimum sales quantity is not satisfied even in the extended bidding period, the sale decision unit receives from the seller terminal whether the bidding period is extended, the sales progress, or the sales cancellation is registered.

According to another embodiment of the commerce system according to the present invention, the sale decision unit transmits the auction result to the seller of the seller and the buyer after the bidding ends, and the buyer who has failed to win the bid for the sale of the bid commodity The buyer can provide an additional purchase opportunity to purchase a product on a first-come-first-served basis at a minimum contract price within a maximum sales quantity limit, add a bid increase point, provide a reserve point or a point, or be different according to a cumulative bidding number or a cumulative bid amount And the like.

According to another embodiment of the commerce system according to the present invention, the server includes an online / mobile commerce method in which a seller performs a bid for a commodity in which a seller has registered a target profit in advance and sells the commodity to a buyer at a minimum contract price satisfying a target profit (A) receiving bidding information including merchandise information, a minimum sales quantity, a maximum sales quantity, a target profit margin, or a target profit amount from a seller terminal; (b) providing the registered merchandise information to the buyer terminal, receiving bid and payment for the desired purchase price from the buyer terminal during the bid period with respect to the provided merchandise information; (c) At the end of the auction, the bid price and the number of bidders are counted to determine whether the target profit rate or target profit is met, or the minimum bid price to meet the target profit rate or target profit, Comparing the quantity and the maximum sales quantity; And (d) proceeding to one of the determination of the settlement unit, the selection of the seller, the cancellation of the sale, the cancellation of the sale, and the extension of the bidding period.

According to another embodiment of the commerce system according to the present invention, in the step (b), when the sales commodity having a plurality of options is registered, one of the sales commodities of the model, the dimension, the color, And the bidder is registered to proceed with the bidding at the same time.

According to another embodiment of the present invention, in the step (b), the target profit rate or the target profit amount may be input in a plurality of ways in conjunction with the sales product quantity, wherein the step (d) The target profit margin or the target profit difference that is different according to the product quantity can be applied.

According to another embodiment of the present invention, when it is estimated that the target profit margin or the target profit amount and the minimum sales amount are satisfied by the settlement of the step (d), the reserve amount of the minimum winning bid amount in the step (e) (D), it is determined that the bidder is not satisfied with the target profit margin, the target profit or the minimum sales quantity, and in the step (e) Sale cancellation, and extension of the bidding period.

According to another embodiment of the commerce system according to the present invention, when the seller selects the bidding period extension in step (e), at least one of the extension period, the extension number, the minimum sales quantity modification, the target profit rate, (E), the bidder is allowed to register with the bidder at the end of the bid extension period, and if it is determined that the target profit rate, the target profit amount, and the minimum sales quantity are satisfied in the step (d) The selling price is automatically determined in the order of higher bidders, and if it is determined that the target profit margin, the target profit margin, or the minimum sales quantity is not satisfied, the sales decision, sales cancellation, And receives the registration from the terminal.

According to another embodiment of the commerce system according to the present invention, the step (e) includes the steps of: transmitting a bid result to a terminal of a seller and a buyer; And a buyer who fails to win a bid for a product whose bid is canceled or bidded, provides an additional purchase opportunity to purchase the product on a first-come-first-served basis at the lowest bid price within the maximum sales amount limit, Or giving a grade that is different according to the cumulative bidding number or the cumulative bid amount.

According to one aspect of the present invention, an online / mobile commerce system and method for realizing a seller's target profit through a buyer bidding enables the seller to achieve a target profit rate or a target profit within a short time, thereby reducing rapid fund turnover, , Inventory processing, and the like.

According to another aspect of the present invention, there is provided an online / mobile commerce system and an online / mobile commerce system and method for realizing a seller's target profit through buyer bidding, An effect that can induce an interest can be achieved.

According to another aspect of the present invention, when only the target profit of the seller is maintained by the online / mobile commercial transaction and the method of realizing the seller's target profit through the buyer bidding, some of the goods purchaser can purchase the goods at the price less than the product cost The effect can be achieved.

According to another aspect of the present invention, the sales registration unit can receive a plurality of inputs in association with the target profit rate or the target profit amount in association with the sales product quantity, and in this case, the settlement unit sets the target profit rate or target Since the profits can be applied, the seller can achieve the effect of seeking an appropriate profit according to the sales quantity.

According to another aspect of the present invention, if the auction result does not satisfy the target profit or the sales quantity by the online / mobile commercial transaction and the method that realizes the seller target profit through the buyer bidding, the seller can cancel the sale Therefore, it is possible to prevent the damage caused by the seller failing to realize the profit that the seller intends to preserve by the peeling-off.

According to another aspect of the present invention, by providing an additional purchase opportunity to purchase a product on a first-come-first-served basis at a minimum contract price within a maximum sales amount limit for a bidder who does not meet the minimum bid price, .

According to another aspect of the present invention, an online / mobile commercial transaction and a method for realizing a seller's target profit through a buyer bidding, a buyer who fails to sell a bidded product or fails to win a bid, The present invention can provide an additional item, a compensation effect on the purchase of goods, and an effect of inducing participation in bidding in the future, by providing one of a reserve amount and a point, or assigning a rating that is different according to the number of accumulated bids or accumulated bids .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate preferred embodiments of the invention and, together with the description of the invention below, And should not be construed as interpretation.
1 is a schematic block diagram of an online / mobile commerce system according to an embodiment of the present invention.
2 is a schematic internal structure diagram of a server according to an embodiment of the present invention.
3 is a schematic flow diagram of an online / mobile commerce method according to an embodiment of the present invention.
4A through 4E are examples of a buyer bid sale for an online / mobile commercial transaction method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms, and the inventor should appropriately interpret the concepts of the terms appropriately It should be interpreted in accordance with the meaning and concept consistent with the technical idea of the present invention based on the principle that it can be defined.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention and do not represent all the technical ideas of the present invention. Therefore, It is to be understood that equivalents and modifications are possible.

<1. System configuration>

1 shows a schematic configuration of an online / mobile commerce system 1 according to an embodiment of the present invention.

The online / mobile commercial transaction system 1 according to the embodiment of the present invention is constructed on a wired and wireless network and posts a commodity registered in the seller terminal 3 to the buyer terminal 4, And an operator server 2 that completes the sale if the bid result meets the pre-registered condition, and cancels the sale if the bid is not met.

The wired and wireless networks in the present invention typically include all communication networks capable of data communication using various protocols such as a mobile communication network, a wired and wireless public network such as the Internet, and a private network.

The operator server 2 proceeds to register the goods information and the bid information of the seller terminal 3 and to bid the goods by the bid application. When the operator server 2 starts bidding, the buyer inputs the desired purchase price of the commodity to the buyer terminal 4 as a bid price, and transmits a credit card, a check card, a bank transfer, To make payment.

After the bidding is completed, the operator server 2 compares the bidding and settlement bids received from the buyer terminal 4 and the number of bidders and analyzes the result of the analysis to the bid conditions registered from the seller terminal 3, that is, , The minimum sales quantity, the maximum sales quantity, and the like, or the minimum winning bid price at which the target profit rate or the target profit amount can be satisfied is calculated.

If the number of preliminary bidders bidding more than the minimum bid price is more than the minimum bid quantity, the sales are automatically confirmed in the order of the highest bidders up to the maximum number of bidders. If the target profit rate or the target profits are not satisfied, If it is determined that the number of winning bidders is less than the minimum sales quantity, one of the sales confirmation, the sales cancellation, and the bidding period extension is registered from the seller terminal 3.

When the extension of the bidding period is registered from the seller terminal 3, additional information such as an extension period, an extension number, a minimum sales quantity modification, a target profit rate or a target profit adjustment can be registered. At the end of the extension bidding period, , And when the minimum sales quantity is satisfied, the sales are automatically confirmed, and if the target profit rate, the target profit amount, or the minimum sales quantity is not satisfied, the sales terminal 3 ).

The operator server 2 transmits the auction result to the seller terminal 3 or the buyer terminal 4 via a medium such as e-mail, Short Message Service (SMS), or Social Network Service (SNS) when the bidding ends.

2 shows a schematic internal structure of an operator server 2 according to an embodiment of the present invention.

The operator server 2 according to an embodiment of the present invention includes a sales register 21 for registering product information and bidding information, a product posting and bidding unit 22 for transmitting or posting registered product information and bidding, A settlement unit 23 for determining whether a target profit rate or a target profit rate, a minimum sales quantity, a maximum sales quantity, and the like are satisfied at the end of a bid, and calculating a target winning rate or a minimum winning bid price at which the target profit amount can be satisfied, 23), or a sales decision unit (24) for carrying out one of sales determination, cancellation of sale, and extension of a bid period by the selection of the seller or the seller.

The sales registration unit 21 includes merchandise information composed of photographs, moving pictures, texts, tables, etc. of the sales merchandise from the seller terminal 3, a minimum sales quantity and a maximum sales quantity, a cost or a purchase price, To be registered. At this time, the minimum sales quantity and the maximum sales quantity can be input with the same number, or 0 or infinity. Here, the commodities registered and sold in the sales registration unit 21 include intangible commodities such as services, services, and goods, as well as actual commodities such as industrial products, agricultural products, and foods. On the other hand, when a sales product having a plurality of options is registered from the seller terminal 3, separate bids are simultaneously made for at least one of models, sizes, colors, options, and configurations of the sales product can do. For example, clothing can be sold separately depending on availability, product demand, popularity by option, by bidding for each color and size, such as white S, white M, white L, black S, black M, .

Also, the sales registration unit 21 may receive a plurality of inputs in association with the target profit rate or the target profit amount in association with the sales product quantity. In this case, the settlement unit 23 may calculate the target profit rate or the target profit amount, Can be applied. For example, by registering a target profit margin of 10% for sales of 100 or more, a target profit margin of 7% for sales of 300 or more, and a target profit margin of 5% for sales of 500 or more,

The merchandise publishing and bidding unit 22 provides the product information to the buyer terminal 4 via online or mobile. The buyer who browses the goods information within the bidding period, &Quot;

The settlement unit 23 compares the bid price and the bidder number at the end of the bid to calculate whether the target profit rate or the target profit is met or the minimum bid price to meet the target profit rate or the target profit, Compare the number of preliminary winners with the sales volume.

When the number of preliminary bidders awarded by the settlement unit 23 is equal to or greater than the minimum sales quantity, information is transmitted to the sales decision unit 24 to automatically determine the sale in the order of the highest bidder to the maximum sales quantity .

If the target profit margin or the target profit amount is not satisfied in the settlement unit 23 or if the number of preliminary award winners bidding at the minimum bid price is estimated to be less than the minimum sales amount, And receives one from the seller terminal 3.

When the extension of the bidding period is selected from the seller terminal 3, additional information such as an extension period, an extension number of times, a minimum sales quantity modification, a target profit margin or a target profit adjustment can be registered from the seller terminal 3, If the target profit margin, the target profit margin, and the minimum sales quantity are satisfied, the sales decision unit 24 automatically determines the sales, and if the target profit margin, the target profit margin, or the minimum sales quantity is not satisfied, One of the extension, sales progress, and cancellation is registered from the seller terminal 3.

The sales decision unit 24 transmits the auction result to the seller terminal 3 and the buyer terminal 4 after the bidding is completed and cancels the payment of the buyer who has failed the sale of the bid commodity At the same time, it is possible to provide additional purchasing opportunities that enable buyers to purchase products on a first-come-first-served basis at the lowest bid price within the maximum sales quantity limit with the buyer's account, add a bid increase point, provide reserve points or points, And the like.

4A-4E illustrate a buyer bid sale for an online / mobile commercial transaction method in accordance with an embodiment of the present invention.

4A to 4E, when the merchandise A is registered by the seller, the cost of the merchandise A is 100,000 won, the target profit rate is 5%, the minimum sales quantity is 80, the maximum sales quantity is 250, It is assumed that it is registered as one day (24 hours).

As shown in FIG. 4A, at the end of the bidding, 300 buyers have bid and paid. The highest bid is 120,100 won, and the lowest bid is 90,100 won. For convenience, it is assumed that 300 persons are sequentially bidding in 100 won unit gap. That is, 300 bids will be listed in order of 90,100 won, 90,200 won, 90,300 won ... 119,800 won, 119,900 won and 120,000 won. At this time, the total amount is 30,319,500 and the bidder is 300, so the profit rate is 5.05%. Therefore, since the target profit rate is 5%, the sales will be confirmed in the order of the highest bidder up to the maximum 240 sales quantity. At this time, some bidders may purchase goods at a price less than 100,000 won.

As shown in FIG. 4B, the product has a maximum bid of 110,000 won and a minimum bid of 90,100 won. A total of 200 users bidded and paid for 90,100 won, 90,200 won, 90,300 won ... 109,800 won, 109,900 won, 110,000 won Assuming that the bids are listed in order, the total amount is 20,010,000 and the profit rate is 0.005%, which is below the target profit rate. Therefore, when the minimum bid price to satisfy the target profit rate of 5% is calculated, the minimum bid price is 100,000 won and the number of the preliminary bidders who have the minimum bid price is 100. At this time, since the number of preliminary bidders is equal to or less than the minimum sales quantity of 80 and the maximum sales quantity is 240 or less, sales of all 100 preliminary bidders are confirmed.

As shown in FIG. 4C, the product has a maximum bid of 107,000 won and a minimum bid of 90,100 won, and a total of 170 bidders and settlements pay 90,100 won, 90,200 won, 90,300 won ... 106,800 won, 106,900 won and 107,000 won Assuming that the bids are listed in order, the profit rate is -1.45%, which is below the target profit rate. Therefore, when calculating the lowest bid price to satisfy the target profit rate of 5%, the lowest bid price is 103,000 won and the number of preliminary bidders is 41. However, since the minimum number of sales is less than 80, 41 will be registered with the seller to confirm the sale, cancel the sale, or extend the bid period. That is, in this case, the seller may choose to proceed with the sale, cancel the sale according to the preset, or extend the bidding period in order to achieve sales of at least the minimum sales amount, even if the seller does not reach the preset minimum sales amount. On the other hand, a buyer terminal that bids less than the minimum bid price may try to purchase and settle a commodity at the lowest bid price, thereby inducing the sales amount to exceed the minimum sales volume so as to prevent the sale from happening.

As shown in FIG. 4D, the product has a maximum bid of 105,000 won and a minimum bid of 90,100 won, and a total of 150 bidders pay for 90,100 won, 90,200 won, 90,300 won, 104,800 won, 104,900 won and 105,000 won. , The profit margin is -2.45%, so it is impossible to calculate the minimum bid price that can meet the target profit rate of 5% while falling short of the target profit rate. In this case, one of the sellers confirms the sale, cancels the sale, and extends the bid period. That is, in this case, the seller may choose to extend the bidding period in order to proceed with the sale, cancel the sale as preset, or achieve the target profit even if the seller fails to meet the target profit set in advance.

As shown in FIG. 4E, the product has a maximum bid of 107,000 won and a minimum bid of 90,100 won. A total of 170 bidders and settlements pay a total of 90,100 won, 90,200 won and 90,300 won ... 106,800 won, 106,900 won and 107,000 won , The minimum winning bid price is 103,000 won and the number of preliminary winning bidder is 41. When the bid price is listed in order,

However, if the sellers have more than 150 preliminary bidders, they will set the target profit rate to 4%, and they will give 90, 100 won 3, 90,200 won 3, 90,300 won 3 ... 106,800 won 3, 106,900 won 3 , 107,000 won Let's suppose that a total of 510 people bid by three people. The minimum winning bidder to meet the target profit rate of 5% is 103,000 won, and the winning bidder is 122, When the target profit rate is 4%, the lowest bid price is 101,000 won and the reserve winner is 183. Since this corresponds to more than 150 people preset by the seller, the target profit rate is automatically applied at 4%. At this time, the profit earned by the seller is 732,000 won, which is greater than 615,000 won when the target profit rate is 5%. Therefore, it is more profitable to sell to 183 people with a target profit rate of 4% than to sell to 122 people with a target profit rate of 5%, and profit can be expected to increase as sales volume increases.

As described above, the seller can provide an option to differentially apply the target profit rate according to the number of preliminary winning bidder, that is, the sales quantity, thereby maximizing the sales profit due to the peeling mulch.

As described above with reference to FIGS. 4A to 4E, according to the embodiment of the present invention, a seller can achieve a target profit rate within a short period of time and sell a product. In a sale of a certain quantity or more, If the target profit margin or the minimum sales quantity can not be reached, the sales can be canceled and no harm will be incurred. In addition, since the purchaser purchases the product at the bid price equivalent to the commodity value that he or she thinks, the purchase satisfaction is high and the purchase of the commodity is possible at a low price less than the cost. Even when the purchase through the bid fails, And so on.

Meanwhile, in another embodiment of the present invention, when there are two or more bidders who bid and paid the lowest bid price, if the sales quantity is insufficient, the order of one of the bidding order, cumulative bidding number, The bidder can be determined based on the bid price, and the bidder can make bids and settlements at a plurality of bids in order to increase the probability of purchase, or a plurality of bids and settlements at the same price in order to purchase a large quantity.

<2. Method composition>

The online / mobile commercial transaction method for realizing the seller's target profit through the buyer bidding according to the embodiment of the present invention can be preferably realized through the construction of the online / mobile commercial transaction system 1 described above.

3 shows a schematic sequence of an online / mobile commercial transaction method according to an embodiment of the present invention.

2 or 3, the sales registration unit 21 registers the bid information such as the product information, the target profit, the minimum sales quantity, and the maximum sales quantity from the seller terminal 3 (S21). At this time, the target profit can be set differentially according to the sales quantity, and when registering the sales product with plural options, separately for one or more of the sales product model, dimension, color, option, The bidder may be registered to proceed at the same time.

The goods posting and bidding unit 22 posts the goods information to the buyer terminal 4, and bids and receives the purchase price of goods from the buyer terminal 4 (S22).

At the end of the bidding, the settlement unit 23 calculates whether the bid result meets the target profit, calculates the minimum bid price to satisfy the target profit if the target profit is satisfied, and calculates whether the number of the preliminary bids greater than the minimum bid price satisfies the minimum sales quantity S23). At this time, if the seller sets the target profit in conjunction with the sales quantity, the settlement unit 23 calculates the target profit based on the sales quantity.

When the result of the settlement of the settlement unit 23 is that the target profit is satisfied or the number of the preliminary bids is equal to or more than the minimum sales quantity, the sale decision unit 24 automatically determines the sale (S24).

On the other hand, when the settlement unit 23 does not meet the target profit as a result of the settlement, and the preliminary winning bid over the calculated minimum winning bid is less than the minimum winning bid amount, (S24), the sales decision unit 24 advances or cancels the corresponding sales when the seller terminal 3 registers the sale confirmation or the sales cancellation.

If the extension of the bid period is registered in the seller terminal 3, the process goes back to the product information providing and bidding / payment step S22. At the end of the extended bid period, The sales is confirmed or canceled (S24).

In the sales decision step S24, the seller terminal 3 and the buyer terminal 4 are notified of the sale completion or the sales cancellation result after the bidding, and the buyer terminal 3 which has failed to win the bid for the sale of the bid commodity 4) to provide an additional purchase opportunity to purchase a product on a first-come-first-served basis at the lowest bid price within the maximum sales quantity limit, or to provide one of the following bidding points, reserve points, points, or a grade that differs depending on the cumulative bidding number or cumulative bidding amount Can be given.

Meanwhile, in step S21, the target profit rate or the target profit amount may be inputted in a plurality of ways in conjunction with the sales product quantity, and in this case, the step S21 may include the step of calculating the target profit rate or the target profit amount, Can be applied.

In the above-described embodiment, the term "part" is not used to denote the hardware division of the online / mobile commerce system. Therefore, a plurality of constituent parts may be integrated into one constituent part, and one constituent part may be divided into a plurality of constituent parts. Also, the constituent unit may mean a hardware constituent unit, but may mean a constituent unit of software. Therefore, it should be understood that the present invention is not particularly limited by the term "part ".

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

1: Online / mobile commerce system 2: Operator server
3: Merchant terminal 4: Buyer terminal
21: Sales registration unit 22: Product posting and bidding unit
23: settlement part 24: sales decision part

Claims (14)

1. An online / mobile commerce system for realizing a seller's target profit through buyer bidding,
A seller registering bidding information including product information of a sale product, a minimum sales quantity, a maximum sales quantity, a target profit margin, or a target profit;
A merchandise posting and bidding unit for providing merchandise information to a buyer terminal via an online or mobile system and for entering and paying a bid price through a buyer terminal within a bidding period for a purchaser who browses the merchandise information;
At the end of the bid, the bid price and the number of bidders are counted to determine whether the target profit rate or target profit is met, or the minimum bid price to meet the target profit rate or the target profit amount is calculated, A settlement unit comparing the maximum sales quantity; And
And a sales decision unit for performing one of sales settlement, cancellation of sale, and extension of a bid period by calculation of the settlement unit or selection of a seller. The method according to claim 1,
When the sales register unit registers a sales product having a plurality of options from the seller terminal, the settlement unit separately bids each of the sales products for at least one of models, sizes, colors, options, and configurations Wherein the merchant terminal can be registered at the same time so as to proceed at the same time. The method according to claim 1,
The sales registration unit may receive a plurality of inputs in association with the target profit rate or the target profit amount in cooperation with the sales product quantity. In this case, the settlement unit can apply the target profit margin or the target profit amount that is different according to the quantity of the sales product An online / mobile commerce system. The method according to claim 1,
Wherein when the number of preliminary bidders bidding in the settlement unit is more than a minimum sales quantity, the sales decision unit automatically determines sales to the maximum sales quantity in the order of higher bidders. The method according to claim 1,
If it is determined that the target profit margin or the target profit amount is not satisfied in the settlement unit or that the number of the preliminary winning bid that is not less than the minimum winning bid amount is less than the minimum sales amount, And the mobile terminal is registered with the online / mobile commerce system. 6. The method according to claim 1 or 5,
If the extension of the bid period is registered from the seller's terminal, one or more pieces of information such as selection of the same condition extension, input of the extension period, input of the extension number, selection or input of the correction of the minimum sales quantity, If the target profit margin or the target profit amount and the minimum sales amount are satisfied at the end of the extended bidding period, the sales decision unit automatically determines the sales, and the target profit rate or the target profit amount or the minimum sales amount The sales termination, the cancellation of the sale, and the cancellation of the sale are registered from the seller terminal. The method according to claim 1,
The sales decision unit transmits the auction result to the seller of the seller and the buyer terminal after the bidding is completed and the seller decides to sell the product with the lowest bid price within the maximum sales quantity limit for the buyer who fails to win the bid for the product The online / mobile commerce system can provide an additional purchase opportunity that can be purchased on a first-come-first-served basis, provide one of bids, a bonus point, a reserve, and points in the future or assign a rating differentiated according to the cumulative bidding number or cumulative bidding amount . A method of online / mobile commercial transaction in which a server performs a bid for a product for which a seller has registered a target profit in advance and a sale for a buyer at a minimum contract price satisfying a target profit,
(a) receiving bid information including the product information and the minimum sales quantity, the maximum sales quantity, the target profit margin, or the target profit amount from the seller terminal;
(b) providing the registered merchandise information to the buyer terminal, receiving bid and payment for the desired purchase price from the buyer terminal during the bid period with respect to the provided merchandise information;
(c) At the end of the auction, the bid price and the number of bidders are counted to determine whether the target profit rate or target profit is met, or the minimum bid price to meet the target profit rate or target profit, Comparing the quantity and the maximum sales quantity; And
(d) proceeding to one of the steps of finalizing the sale, canceling the sale, or extending the bidding period by calculating the settlement unit or selecting the seller. 9. The method of claim 8,
The step (a) includes the steps of, when registering a sales product having a plurality of options, separately bidding in step (b) for at least one of models, dimensions, colors, options, And registering the same at a seller terminal to proceed simultaneously. 9. The method of claim 8,
In the step (a), the target profit margin or the target profit amount may be input in a plurality of ways in conjunction with the sales product quantity. In this case, the step (c) The method comprising the steps of: 9. The method of claim 8,
Wherein the step (a) automatically determines the sales in the order of the highest bidder to the maximum sales quantity in the step (d) when the number of preliminary bidders bidding more than the minimum bid price is equal to or greater than the minimum sales quantity . 9. The method of claim 8,
Wherein the step (c) further comprises registering, from the terminal of the seller, one of the finalization of the sale, the cancellation of the sale, and the extension of the bid period if it is estimated that the target profit margin, the target profit margin, Commerce method. The method according to claim 8 or 12,
When the seller registers the extension of the bid period in the step (c), the selection of the same condition extension, the input of the extension period, the input of the extension number, the selection or input of the modification of the minimum sales amount, The bidder who is bidding more than the minimum bid price in the step (d) when the target profit margin, the target profit margin, and the minimum sales quantity are satisfied at the end of the bid extension period, , And if the target profit margin, the target profit margin, or the minimum sales quantity is not satisfied, the selection of the bidding period re-extension, the sale confirmation, or the sale cancellation is registered from the seller terminal in the step (d) Online / mobile commerce method. 9. The method of claim 8,
The step (d)
Transmitting the auction result to a terminal of the seller and the purchaser; And
Provide an additional purchase opportunity for purchasers who have failed to win a bid for a product whose bid has been canceled or failed to bid, or offer a purchase opportunity to purchase a product on a first-come-first-served basis at the lowest bid price within the maximum sales quantity limit, or provide one of the following bid increments, reserve points or points Or giving a grade that is different according to the cumulative number of bids or the cumulative bid amount.
KR1020140072139A 2014-06-13 2014-06-13 Online/Mobile Commerce System Through Tender By Consumers To Realize Target Profit Of Sellers And Method Thereof KR20150143937A (en)

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