KR101522559B1 - E-commerce brokerage method and system - Google Patents

Abstract

The present invention discloses an electronic commerce intermediation method and system. According to the present invention, since the advertisement cost is paid only when the purchaser who actually searched for the goods actually purchases the goods, the seller can perform the targeted advertisement efficiently at a lower cost than the case where the advertisement is performed for the unspecified number of sellers. In addition, the present invention induces sellers to freely set advertisement costs, and a buyer implements a system to receive discounts on commodity prices by a certain percentage of the advertising costs paid by the sellers, By implementing the system to receive more discounts at the time of purchase, the buyers can purchase the goods at a lower cost by inducing the sellers to price competition.

Description

[0002] E-commerce brokerage method and system [

The present invention relates to an electronic commerce intermediation method and system.

Along with the development of information and communication technology, traditional commercial methods of selling products in offline stores have declined, and electronic commerce for selling and purchasing products through online has been rapidly increasing.

In the conventional electronic commerce method, merchants of a product create a website for selling a product and publish a banner advertisement on a portal site or a site with a lot of traffic in order to advertise the web site, or carry out a keyword advertisement. However, since the conventional banner advertisement method is an advertisement method for an unspecified number of users, there is a problem that the advertisement cost must be fixedly paid despite the very low click rate of buyers.

On the other hand, in the case of the keyword advertisement showing the website of the seller who sells the goods corresponding to the search word when the buyer inputs the search word, a method of paying the advertisement cost fixedly regardless of whether the buyer clicks or not, Payments are made only when the buyer visits the advertiser's website by clicking on the result. However, there is also a problem that such keyword advertisement must be continuously paid regardless of the purchase of the goods by the buyer.

Also, from the viewpoint of a buyer who wants to purchase a product, there is a limit in that it is difficult to purchase the price of the product at a lower price because the advertisement cost paid by the seller is included in the product sale price, There was no way to get a discount on the price of a commodity other than the method of purchasing the commodity at a site that sells at the lowest price by searching a plurality of sites and searching for the lowest commodity.

A problem to be solved by the present invention is to reduce the advertising cost by directly advertising to the buyer who intends to purchase the product, and by directly paying the reduced advertisement cost to the buyer, The present invention also provides an electronic commerce intermediation method and system that can increase the selling potential while allowing buyers to purchase commodities at a lower price.

According to a preferred embodiment of the present invention, there is provided an electronic commerce intermediation method comprising the steps of: (a) receiving a commodity sale price for each commodity from a plurality of commodity merchandise terminals; Receiving an advertisement fee; (c) receiving the search word from the buyer terminal, and outputting the advertisement set by the sellers who sell the goods corresponding to the search word to the buyer terminal; (d) a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all sellers for which the advertisement is output to the buyer terminal, and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller Providing a real selling price of each seller reflecting the sum of the advertising fee discount to the buyer terminal; And (e) receiving a commodity purchase price from the purchaser terminal according to the real selling price.

The e-commerce intermediation method may further include, if the buyer terminal does not purchase a product in the step (e), (f) distributing final advertisement expenses paid by the goods seller terminals to product sellers have.

The e-commerce brokering method may further include the step of (f) distributing, in proportion to the final advertisement cost of the non-sellers, the remaining amount of the advertisement cost, excluding the advertisement fee, from the advertisement cost paid by the sellers.

Also, the method may further include the step of (f) distributing, in proportion to the final advertisement cost of all the sellers, the remainder amount of the advertisement cost paid by the sellers.

The e-commerce intermediation method may further include: (f) distributing, to the operating expenses of the intermediary server, a remaining amount of the remaining amount excluding the advertisement cost discount from the advertisement cost paid by the sellers, And distributing the advertisement in proportion to the advertisement cost.

Also, the electronic commerce intermediation method may further include a step of, between the step (a) and the step (c), (b) prepayment of a pre-set deposit for the goods searched by the user in the step (a) , And the steps (c) to (e) may be performed only for the purchaser who prepares the deposit.

The e-commerce intermediation method may further include the steps of: (f) if the buyer terminal does not purchase a commodity in the step (e), distributing the final advertisement cost set by the commodity seller terminals to the commodity sellers, And distributing according to the ratio of the final advertisement cost of the sellers.

According to another aspect of the present invention, there is provided an electronic commerce intermediation system for registering a commodity selling price for each commodity in a server, and for receiving a final advertisement cost including a basic advertisement cost and an additional advertisement cost, A plurality of merchandise seller terminals to be paid for; When the goods search word is received from the buyer terminal, a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all the sellers and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller are added A mediation server for providing a real selling price of each seller reflecting an advertisement charge discount to the buyer terminal, receiving an actual sale price from the buyer terminal in cooperation with the buyer terminal, And a buyer terminal for transmitting a product search word to the broker server, receiving an actual sale price of goods sold by a commodity seller corresponding to a goods search word from the brokerage server, interfacing with the brokerage server, .

In addition, if the buyer terminal does not purchase a commodity, the mediating server may distribute the final advertisement cost paid by the commodity seller terminals to the commodity sellers.

In addition, the mediating server may distribute the remaining amount of the advertisement cost paid by the sellers in proportion to the final advertisement cost of the non-sellers.

In addition, the mediating server may distribute the remainder amount of the advertisement cost paid by the sellers in proportion to the final advertisement cost of all the sellers.

In addition, the mediating server may distribute the remainder of the remainder, excluding the advertisement expense discount, from the advertising expense paid by the sellers to an operating expense of the mediating server, and distribute the remaining remainder in proportion to the final advertisement cost of the non- can do.

In addition, the purchaser terminal prepares a deposit set in advance for the goods searched by the user, and the intermediary server can support the advertisement fee discount only for the purchaser who prepaid the deposit.

In addition, if the buyer terminal does not purchase the goods, the brokerage server may distribute the final advertisement expenses set by the goods seller terminals to the seller of the goods, and distribute the deposit according to the ratio of the final advertisement cost of each seller .

According to the present invention, since the advertisement cost is paid only when the purchaser who actually searched for the goods actually purchases the goods, the seller can perform the targeted advertisement efficiently at a lower cost than the case where the advertisement is performed for the unspecified majority.

In addition, the present invention induces sellers to freely set advertisement costs, and a buyer implements a system to receive discounts on commodity prices by a certain percentage of the advertising costs paid by the sellers, By implementing the system to receive more discounts at the time of purchase, the buyers can purchase the goods at a lower cost by inducing the sellers to price competition.

1 is a diagram showing a configuration of an entire electronic commerce mediation system according to first and second preferred embodiments of the present invention.
2 is a view for explaining an electronic commerce intermediation method according to a first preferred embodiment of the present invention.
3 is a view for explaining an electronic commerce intermediation method according to a second preferred embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing a configuration of an entire electronic commerce mediation system according to first and second preferred embodiments of the present invention.

1, an electronic commerce intermediation system according to a preferred embodiment of the present invention includes a plurality of seller terminals 10, a plurality of purchaser terminals 30, and an electronic commerce intermediation server 20 Quot; (20) ").

First, a plurality of seller terminals 10 access the intermediary server 20 through a wired / wireless communication network, and transmit merchandise information and advertisement information about merchandise sold by the seller to the mediating server 20 and register them. In addition, the plurality of seller terminals 10 transmits the general merchandise price and the advertisement cost for the merchandise to the mediating server 20 and registers them.

Here, the merchandise information includes general information about the merchandise such as the image of the merchandise, the country of origin, the size, the weight, and the usage method. The advertisement information may include advertisement data such as an advertisement image and a moving image, But may include only information.

The sales price of the merchandise may be different from the sales price of the merchandise sold by each seller to the same merchandise and the sales prices of a plurality of sellers to the same merchandise may be different from each other. As described later, the higher the advertising cost, the higher the possibility of sales.

At this time, the advertisement cost may be paid each time the buyer searches for the advertisement, but it is preferable that the predetermined amount is deposited in the intermediary server 20 and the settlement is made later.

On the other hand, a plurality of seller terminals 10 receive a commodity price from the mediating server 20 when the purchaser purchases his / her commodity. At this time, the commodity price is the sum of the actual purchase price to be described later, the basic discount rate described later, and the additional discount rate.

In addition, when a plurality of seller terminals 10 do not purchase goods for which the advertisement cost has been paid by the buyer, the advertisement costs for the product search are returned.

The above-mentioned advertisement payment and return may be performed immediately upon occurrence of the corresponding event, but it is preferable that the advertisement payment is performed by a predetermined time unit.

On the other hand, the buyer terminal 30 accesses the intermediary server 20 through the wired / wireless communication network, searches for goods, and performs settlement to purchase goods. In particular, the buyer terminal 30 transmits the search word corresponding to the goods to be purchased by the buyer to the mediating server 20, receives the advertisement of each seller and the actual sales price of each seller from the mediating server 20, And purchases the goods by performing the settlement.

The mediating server 20 includes a goods registering unit 21, an advertisement registering unit 23, a real selling price calculating unit 27, a settlement unit 25, and a settlement unit 29. [

First, the commodity registration unit 21 receives the commodity information and the commodity sales price as described above from the seller terminal 10, registers the commodity information and the commodity sales price therein, provides the commodity information according to the retrieval request of the purchaser terminal 30, And outputs the actual sales price to the calculation unit 27. [

The advertisement registration unit 23 receives and registers the above-described advertisement information and advertisement cost for the corresponding merchandise from the seller terminal 10 and provides the advertisement data to the buyer terminal 30 according to the search request of the buyer terminal 30 On the other hand, the advertising cost is outputted to the real selling price calculation unit 27.

The actual sales price calculation unit 27 calculates the actual sales price of each seller according to the advertisement price input from the product registration unit 21 and the advertisement fee input from the advertisement registration unit 23 and provides the product to the searched purchaser terminal 30 .

Hereinafter, the actual selling price will be described. As described above, each seller sets his / her own product selling price and the advertising cost to be paid for advertising the product to the buyer himself / herself.

The advertisement cost is composed of a basic advertisement cost and an additional advertisement cost. The basic advertisement cost is the minimum advertisement cost to be paid for the advertisement, and the additional advertisement cost is the amount obtained by subtracting the basic advertisement cost from the advertisement cost set by the seller.

In the preferred embodiment of the present invention, the advertisement server provides the buyer with the discount amount (basic discount) for the amount of the predefined ratio of the sum of the amount corresponding to the basic advertisement cost in the advertisement cost of all the sellers who have performed the advertisement do. In addition, the advertisement server provides the buyer with the discount amount (additional discount fee) as the pre-defined amount of the additional advertisement cost of the seller selected by the buyer.

In order to implement this method, the real selling price calculation unit 27 subtracts the basic discount price from the merchandise sale price of each seller, subtracts the additional discount fee corresponding to the additional advertisement cost of each seller, and calculates the actual selling price that the real buyer can purchase do.

It is assumed that the selling price and the advertising cost of the merchandise A to D of each seller are as shown in the following Table 1 when the seller 1 to the seller 4 sell the smartphone. However, it is assumed that the minimum basic advertisement cost to be paid for the advertisement is 1,000 won, and that the basic discount rate and the additional discount rate are 80% of the basic advertisement cost and the additional advertisement cost, respectively.

seller product price Advertising cost Additional discounts Discounts on advertising costs Real selling price One A $ 50 1,000 won 0 yen 3,200 won $ 46,800 2 B $ 50 2,000 won 800 won 4,000 won $ 46 3 C $ 50 3,000 won $ 1,600 4,800 won $ 45,200 4 D $ 50 4,000 won 2,400 won 5,600 won 44,400 won

Then, the basic discount is the sum of 80% of the basic advertisement cost of all sellers who advertised the product, so 80% of the basic advertisement cost is 800 won, which is multiplied by 4 to 3,200 won.

On the other hand, the additional discount is calculated for each seller, which is calculated as 80% of the additional advertising cost minus the basic advertising cost. Therefore, the additional discount provided by seller 1 is 0, and the additional discount provided by seller 2 is subtracted from the basic advertisement cost (1,000 won) from the final advertisement cost (2,000 won), and 80% . When calculated in the same way, the additional discount provided by seller 3 is 1,600 won, and the additional discount provided by seller 4 is 2,400 won.

As a result, even if the seller selects any one of the sellers 1 to 4, the buyer receives the basic discount from the brokerage server 20, and receives additional discounts depending on which seller is selected.

The actual sales price calculation unit 27 calculates the actual sales price, which is the price at which the purchaser can actually purchase the goods, by subtracting the additional discount amount generated from the basic discount price and the additional advertisement cost of each seller from the merchandise price of each seller, ).

In Table 1, for convenience of explanation, the selling price of all the sellers is set at the same 50,000 won, and the actual selling price is lowered as the seller who has spent a large amount of the advertisement cost.

As a result, the more the seller who advertises the goods he wants to buy, the more he can receive the basic discounts, the cheaper the goods can be purchased, and in addition, the seller who paid the most By offering more discounts, you can purchase products at a lower cost. Of course, if the selling price of each merchandise is different for each seller, the actual selling price also changes.

The settlement unit 29 cooperates with the seller terminal 10 to settle the advertisement cost paid by the seller terminals 10. In addition, the settlement unit 29 performs settlement of the actual sales price of the seller selected by the buyer terminal 30 in cooperation with the buyer terminal 30. [ The function of performing settlement is the same as that of a settlement function performed in a general electronic commerce system, so a detailed description thereof will be omitted. However, the settlement unit 29 according to the preferred embodiment of the present invention notifies the settlement unit 25 of not only the settlement fact (that is, the fact of purchase) of the purchaser, but also the non-purchasing fact.

The settlement unit 25 receives whether the merchandise is sold from the settlement unit 29 and whether or not the merchandise of the seller is sold, receives the amount of the advertisement cost paid by the seller from the advertisement registration unit 23, Pay the commodity price and settle the advertising expenses paid by the seller.

First, when the buyer performs only the product search and finally does not make the purchase, the settlement returns all the advertisement expenses paid by the sellers to the sellers. Therefore, according to the present invention, when there is substantially no advertisement effect, the advertisement cost is not paid and the advertisement cost can be saved.

On the other hand, when the buyer purchases the goods, the settlement unit 25 pays the seller the actual sale price paid by the buyer and the discount to the seller. In the example described with reference to Table 1, when the buyer purchases the merchandise D of the seller 4, the buyer has paid 44,400 won, and the settlement unit 25 has paid 50,000 won, which is the sum of 44,400 won and the discount gold 5,600 won. Seller 4 will be paid.

On the other hand, the settlement unit 25 calculates the advertisement expenses paid by the sellers in various ways as described below.

The first settlement method is to settle the brokerage commission of the intermediary server 20 for the amount (KRW 4,400) excluding the discount fee (KRW 5,600) paid to the buyer from the total advertisement cost (KRW 10,000) (For example, 20% of the total advertising expenditure of 2,000 won) is settled as the brokerage commission of the intermediary server 20, and the remaining (2,400 won) is not paid for by the non-sellers (The final advertisement cost or the additional advertisement cost). At this time, the seller who has settled the advertisement expenses may include the seller who sold the goods, thereby inducing the sellers to pay more advertising costs, thereby inducing the buyer to purchase the goods at a lower price.

In addition, the remaining amount (800 won) excluding the basic discount rate (3,200 won) from the sum of the basic advertisement expenses (4,000 won) is settled as an operation fee of the intermediary server (20) In addition to the additional advertising fee (KRW 2,400) paid to non-sellers, the non-sellers paid an additional advertising fee (3,600 won) You can also include additional advertisers in the seller's account.

In this case, the settlement of the settlement unit 25 may be performed in real time, but it is preferable that a plurality of purchase cases are bundled and processed in a predetermined time period.

The electronic commerce intermediation system according to the first preferred embodiment of the present invention has been described above. The electronic commerce intermediary system according to the second preferred embodiment of the present invention can receive a purchase discount only in the case where the purchaser has paid the purchase deposit, as in the first embodiment.

Specifically, when the buyer requests the advertisement discount purchase mode, the mediating server 20 instructs the buyer to prepay the purchase deposit with a predetermined amount (for example, 10%) of the average price of the merchandise sale price of the seller And performs an electronic commerce brokerage procedure similar to that of the first embodiment described above with respect to the buyer who has been provided with the purchase deposit.

In this case, even if the purchaser does not make a purchase, the purchase deposit is not returned to the buyer but is distributed to the sellers who participated in the advertisement. Therefore, the buyer who prepaid the purchase deposit has a stronger purchase intention than the buyer, Since the sellers pay the advertisement cost to the buyer, the basic discount is increased and the overall real price is lowered, so that the buyer can purchase the goods at a lower price. The buyer's deposit can be summed with advertising costs and distributed in the same way.

2 is a view for explaining an electronic commerce intermediation method according to a first preferred embodiment of the present invention.

Hereinafter, an electronic commerce intermediation method according to a preferred embodiment of the present invention will be described with reference to FIG. However, since the electronic commerce intermediation method shown in FIG. 2 is performed in the electronic commerce intermediation system shown in FIG. 1, the functions performed in each step are the same. Therefore, the following description will briefly focus on the overall flow.

First, the merchandise seller terminal 10 transmits the merchandise information, the merchandise price, the advertisement data and the final advertisement cost to the mediating server 20 (S202), and the mediating server 20 acquires the information received from the merchandise seller terminal 10 (S204).

On the other hand, when the intermediary server 20 receives the goods search word from the buyer terminal 30, the advertisement server 30 transmits the advertisement list of each seller registered in advance to the buyer terminal 30 (S234) The selling price is transmitted to the purchaser terminal 30 and displayed (S236). Since the process of calculating the actual selling price has been described with reference to Table 1, a detailed description thereof will be omitted.

The buyer terminal 30 receiving the advertisement and the actual sales price of each seller selects the seller or transmits the selection information indicating the non-sale to the mediating server 20, and the mediating server 20 receives the advertisement The selection information is checked (S242).

If it is determined in step S242 that the buyer has selected non-purchase, the advertisement expenses paid by the sellers are returned to the sellers and the settlement is completed (S244).

If it is determined in step S242 that the buyer has selected a specific seller to make a purchase, the mediating server 20 requests payment of the actual sale price of the seller selected by the buyer terminal 30, The actual purchase price is paid (S250).

When payment is completed, the mediating server 20 pays the commodity price of the sum of the actual sales price, the basic discount price, and the additional discount price paid by the buyer to the seller selected by the buyer (S260).

Thereafter, the mediating server 20 calculates the remaining advertisement cost (S270). Since the method of calculating the advertisement cost has been described above, a detailed description thereof will be omitted.

The electronic commerce intermediation method according to the first preferred embodiment of the present invention has been described.

3 is a view for explaining an electronic commerce intermediation method according to a second preferred embodiment of the present invention. As described above, the second embodiment of the present invention is a method of prepaying the purchase deposit so that the buyer can pay more advertising to the seller.

3, in the second embodiment, the merchandise information, the merchandise sales price, the advertisement and the advertising cost are registered in the same manner as the S202 and S204 shown in FIG. 2, and the mediation server 20 transmits the merchandise information, 30, the mediation server 20 provides the general merchandise search result to the buyer terminal 30 (S214). At this time, the general merchandise search result means the search results of ads that do not support discount gold from the advertisement cost.

Meanwhile, the buyer terminal 30 requests the mediating server 20 for the advertisement discount purchase mode (S216), and the mediating server 20 that receives the request requests the prepayment of the purchase security deposit (S220). At this time, the purchase deposit is an amount set in advance for the goods searched by the buyer terminal 30, and the mediating server 20 sets the purchase deposit for each product in advance and the buyer can pay the amount exceeding the purchase deposit have.

Upon receiving the prepayment request, the purchaser terminal 30 deposits the purchase deposit (S224), and the subsequent steps are the same as those performed from step S234 of FIG. That is, as the buyer terminal 30 prepaying the purchase deposit, the product advertisement and the actual selling price of the sellers participating in the electronic commerce intermediation method for providing the buyer with the discount gold as the advertisement fee like the first embodiment, .

At this time, the purchaser terminal 30, by paying the purchase deposit exceeding the purchase deposit set by the intermediation server 20, expresses the intention to purchase the goods more positively, thereby inducing more merchandise sellers to perform the advertisement, Lt; / RTI >

The process after the payment of the purchase deposit is the same except that the buyer performs the settlement in step S270 including the purchase deposit at the time of non-purchase, and therefore, a detailed description thereof will be omitted.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) . The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

10 Merchant terminal
20 Mediation Server
21 Product Registration
23 Advertising Register
25 Settlement Department
27 Actual Sales Price Calculation Department
29 Payment Department
30 Buyer terminal

Claims (14)

An e-commerce brokerage method performed on an e-commerce brokerage server,
(a) receiving a commodity sales price for each commodity from a plurality of commodity seller terminals and receiving a final advertising cost including a basic advertising cost and an additional advertising cost;
(c) receiving the search word from the buyer terminal, and outputting the advertisement set by the sellers who sell the goods corresponding to the search word to the buyer terminal;
(d) a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all sellers for which the advertisement is output to the buyer terminal, and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller Providing a real selling price of each seller reflecting the sum of the advertising fee discount to the buyer terminal; And
(e) receiving a commodity purchase price from the buyer terminal according to the real selling price
Between the step (a) and the step (c)
(b) the buyer prepares a pre-set deposit for the goods searched by the user in the step (a)
Wherein the steps (c) to (e) are performed only for a purchaser who prepares the deposit. The method according to claim 1,
If the buyer terminal does not purchase a product in the step (e)
(f) distributing the final advertisement expenses paid by the merchandise seller terminals to the merchandise sellers. The method according to claim 1,
If the buyer terminal does not purchase a product in the step (e)
(f) distributing the final advertisement expenses set by the merchandise seller terminals to the merchandise sellers, and distributing the deposit according to the ratio of the final advertisement cost of each merchandise seller. The method according to claim 1,
(f) distributing, in proportion to the final advertisement cost of all the sellers, the remaining amount of the advertisement cost, excluding the advertisement fee, from the advertisement cost paid by the sellers. An e-commerce brokerage method performed on an e-commerce brokerage server,
(a) receiving a commodity sales price for each commodity from a plurality of commodity seller terminals and receiving a final advertising cost including a basic advertising cost and an additional advertising cost;
(c) receiving the search word from the buyer terminal, and outputting the advertisement set by the sellers who sell the goods corresponding to the search word to the buyer terminal;
(d) a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all sellers for which the advertisement is output to the buyer terminal, and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller Providing a real selling price of each seller reflecting the sum of the advertising fee discount to the buyer terminal;
(e) receiving a commodity purchase price from the purchaser terminal according to the real selling price; And
(f) distributing part of the remainder, excluding the advertisement fee, from the advertisement fee paid by the sellers to the operation cost of the intermediary server, and distributing the remaining amount in proportion to the final advertisement cost of the non-sellers To the electronic commerce broker. An e-commerce brokerage method performed on an e-commerce brokerage server,
(a) receiving a commodity sales price for each commodity from a plurality of commodity seller terminals and receiving a final advertising cost including a basic advertising cost and an additional advertising cost;
(c) receiving the search word from the buyer terminal, and outputting the advertisement set by the sellers who sell the goods corresponding to the search word to the buyer terminal;
(d) a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all sellers for which the advertisement is output to the buyer terminal, and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller Providing a real selling price of each seller reflecting the sum of the advertising fee discount to the buyer terminal;
(e) receiving a commodity purchase price from the purchaser terminal according to the real selling price; And
(f) distributing, in proportion to the final advertisement cost of the non-sellers, the remainder excluding the advertisement fee discount from the advertisement fee paid by the sellers. delete A plurality of merchandise seller terminals for registering a commodity sales price for each commodity in an intermediary server and paying a final advertisement cost including a basic advertisement cost and an additional advertisement cost to the intermediation server;
When the goods search word is received from the buyer terminal, a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all the sellers and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller are added A mediation server for providing a real selling price of each seller reflecting an advertisement charge discount to the buyer terminal, receiving an actual sale price from the buyer terminal in cooperation with the buyer terminal, And
A buyer terminal for receiving the actual sale price of the merchandise sellers for selling the goods corresponding to the goods search word from the mediating server and for interfacing with the mediating server to settle the actual sale price of the selected seller, Including,
The purchaser terminal prepares a deposit set in advance for the goods searched by the user,
Wherein the mediating server supports the advertisement fee discount only for the purchaser who prepaid the deposit. 9. The method of claim 8, wherein the mediation server
And distributes the final advertisement expenses paid by the merchandise seller terminals to the merchandise sellers when the buyer terminal does not purchase the goods. 9. The method of claim 8,
The mediating server distributes the final advertisement expenses set by the merchandise seller terminals to the merchandise sellers and distributes the deposit according to the ratio of the final advertisement cost of each merchandise seller if the buyer terminal does not purchase the merchandise Of the e-commerce brokerage system. 9. The method of claim 8, wherein the mediation server
And distributes the remainder of the amount of the advertisement expense excluding the advertisement expense discount in proportion to the final advertisement expense of all the sellers in the advertisement cost paid by the sellers. A plurality of merchandise seller terminals for registering a commodity sales price for each commodity in an intermediary server and paying a final advertisement cost including a basic advertisement cost and an additional advertisement cost to the intermediation server;
When the goods search word is received from the buyer terminal, a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all the sellers and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller are added A mediation server for providing a real selling price of each seller reflecting an advertisement charge discount to the buyer terminal, receiving an actual sale price from the buyer terminal in cooperation with the buyer terminal, And
A buyer terminal for receiving the actual sale price of the merchandise sellers for selling the goods corresponding to the goods search word from the mediating server and for interfacing with the mediating server to settle the actual sale price of the selected seller, Including,
The mediation server
Distributing the remainder of the remaining amount of the advertisement charge, excluding the advertisement charge, from the advertisement fee paid by the sellers to the operating expenses of the intermediary server, and distributing the remaining amount in proportion to the final advertisement cost of the non-sellers. Intermediary system. delete A plurality of merchandise seller terminals for registering a commodity sales price for each commodity in an intermediary server and paying a final advertisement cost including a basic advertisement cost and an additional advertisement cost to the intermediation server;
When the goods search word is received from the buyer terminal, a predetermined amount (basic discount) corresponding to the sum of the basic advertisement expenses provided by all the sellers and a predetermined amount (additional discount) corresponding to the additional advertisement cost of each seller are added A mediation server for providing a real selling price of each seller reflecting an advertisement charge discount to the buyer terminal, receiving an actual sale price from the buyer terminal in cooperation with the buyer terminal, And
A buyer terminal for receiving the actual sale price of the merchandise sellers for selling the goods corresponding to the goods search word from the mediating server and for interfacing with the mediating server to settle the actual sale price of the selected seller, Including,
The mediation server
And distributes the remaining amount excluding the advertisement cost discount in proportion to the final advertisement cost of the non-sellers in the advertisement cost paid by the sellers.

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