KR20150047469A - Method for setting a bonus generated by the recommendation sale and network marketing management system for the same - Google Patents

Abstract

Disclosed are a bonus setting method capable of setting sales commission (benefits) along with the purchase of a product in an electronic commerce on the online as bonus along with a recommendation sales type and a network marketing management system. According to the present invention, the network marketing management system stores member information and recommender information in a database by selectively receiving the member information and the recommender information. Then, the method confirms the recommender of a purchaser when a product is sold through the electronic commerce, sets commission along with the sales of the product when distribution ratio information for the bonus from the purchase terminal by presenting the selected recommendation information, and sets a bonus to the recommender, the selected recommender, and the selected group along with the bonus distribution ratio information.

Description

METHOD FOR SETTING A BONUS GENERATED BY THE RECOMMENDATION SALE AND NETWORK MARKETING MANAGEMENT SYSTEM FOR THE SAME

The present invention relates to a network marketing management system, and more particularly, to an electronic commerce system for on-line electronic commerce, in which a sales commission (profit) due to purchase of a commodity is settled in accordance with a recommended sales form.

In the present invention, the term "bonus" means a product that is purchased by a purchaser who purchases a product (including a purchase agent for sale) online, or a consumer who directly sells a product to a consumer through a sales or network sales (eg, SNS, A purchaser who purchases a product (including a purchasing agent for sale) online through a salesperson who promotes it (referred to as a "first salesperson" as a professional recommender) or a consumer who is recruited by a primary salesperson (Including a purchasing agent for sale) online through a salesperson (a professional recommender who is a "second salesperson") who promotes the product directly to the customer, or the sales commission (Direct sales allowance, organizational allowance) paid as a part, and all or part of the bonus shall be paid to the referrer It is distributed. In general, direct marketing allowance is a sponsorship allowance paid for the purchase of a commodity, and organizational allowance is a sponsorship allowance that is generated due to the purchase of a commodity by another person (a sub-organization) after payment of the direct sales allowance. In the present invention, the bonus includes the organizational allowance, and may further include the direct allowance.

In the recommended sales form, when a purchaser purchases a commodity through a recommendation purchase, a bonus (benefit) paid as a whole or a part of a sales commission generated by the purchaser's commodity purchase behavior is distributed to the recommender / The recommender / group that motivates the recommendation purchase is classified into a type (for example, a recommender who is a professional recommender, an employee recommender, a social contribution recommender, a recommended recommender who includes a star recommender, etc.) .

The formation of online community and various services using it are becoming increasingly common along with advances in network technology. Especially, the formation of various communities among members using the Internet is beyond the scope of offline activity.

Currently, most online activities are carried out naturally by forming members 'consensus through membership and systematic membership management and various sharing, or by providing other benefits to members' members.

On the other hand, electronic commerce has been explosively increasing in demand as the electronic commerce on the internet has been activated along with advancement of the network technology, and technologies capable of solving problems such as settlement, authentication and security on the Internet have been introduced. In the reality that the e-commerce act is generalized, consumers are consuming a lot of time and efforts to find a way to buy cheaper. In order to minimize the intermediate distribution process and to meet various demands of the consumer, We are developing e-commerce methods that incorporate various concepts. Rather than prefer a single shopping mall that is capable of continuous shopping and information acquisition, consumers are joining a large number of shopping malls to shop online at a lower price or benefit to members. In addition to the existing shopping malls, there are also personal efforts and search activities to search for shopping malls that are more profit-sharing and obtain various information.

Therefore, it is easy for e-commerce operators to fall into the act of destroying the fair distribution stage in order to attract a large number of members and satisfy the needs of the existing members, and it is inevitable that the hyper-advertisement and the rip-off operation for simply joining the new member are inevitable. In addition, the consumer side continues to demand an e-commerce operation site that can share its own interests, and it is no exaggeration to say that the online shopping mall has reached its limit in terms of more profit distribution to its members.

On the other hand, offline marketing methods include network marketing, so-called multi-level marketing.

According to the Act on Visiting Sales, Etc., the definition of multi-level sales is as follows. "Multilevel sales means that a seller or a service provider subscribes to a person as a sales person of a sales organization that he or she operates and purchases or services the goods he supplies or sells or provides them to consumers, Of the salesperson to be subordinate to the salesperson of the subordinate salesperson to the same salesperson as the salesperson of the subordinate salesperson, Sale of goods or services provided in the process of " This is a method of sales of goods in the course of a salesperson progressing in two or more stages in a sequential and stepwise manner. The salesperson sells the goods directly to the consumers, leaves the retail profit, recruits other salesperson, Organizational allowance). In addition, if a consumer who has used a product recognizes the excellence of the product, it is converted into a salesperson according to his / her own intention, and the product is divided into a recommendation to the surrounding people. It is a marketing method in which the sales range is gradually widened. In the end, financial resources for payment of allowances (direct sales allowance, sponsorship allowance) in multi-level sales are reduced by selling stores, office, warehouse rental cost, model, advertising cost savings, duplicate shipping cost leading to agency from agency, Respectively. In other words, it is not that the distribution cost is more expensive than the general distribution cost, and the distribution margin is more reduced than that of the store distribution or dealer sales method. It has advantages.

Such offline offline multi-level sales method is being actively tried in the field of electronic commerce by being connected with an internet shopping mall, a TV shopping mall, etc., out of door-to-door sales.

In online e-commerce (ie network marketing) services involving multi-level sales methods, buyers or first and second salesmen create bonuses (direct payments, organizational allowances, etc.) through electronic commerce. However, according to the conventional network marketing method of paying the organizational allowance, the bonus (organizational allowance) paid as the whole or a part of the sales commission resulting from the purchasing operation of the buyer is distributed to the upper layer, It is not reflected and it is becoming an obstacle to sound network marketing service.

For example, the spill-over network marketing method in network marketing may expand the spillover method in network marketing not only in binary but also in three, four, or five lines .

Referring to FIG. 1, a binary spillover network marketing method assumes that a bonus (organizational allowance) is paid when the sales code is filled up to one to four cars from the person himself / herself. The sales code is a minimum unit for awarding a bonus (direct sales allowance) to a purchasing point given for all or a part of a sales commission generated due to a purchase of goods (including a purchasing agent for sale). Assuming that one sales code is generated for each 10000 purchase points for award (direct sales allowance), if the purchase point for one quantity of product A is "20000", if buyer a purchases one product A, Are given two sales codes. Further, if the buyer a purchases the item B having the purchase point "6000" and the item C having the purchase point "5000 " in addition, one sales code is given to the buyer a again. These sales codes are assigned in real time as soon as the buyers are settled, and are sequentially given at the time each buyer purchases the goods and setstles them. However, if the purchase point of the purchase total is less than "10000", the sales code is not generated and the bonus (direct sales allowance) is also not paid. The bonus (direct sales allowance) is provided to the buyer who generates the sales code at the same time as the sales code.

The conditions under which the bonus (organizational allowance) generated by the purchase of goods (including the purchasing agent for sale) will be paid to the sales code assigned to such a person in the future is the sales code Should be completely filled. Therefore, it will be easier to receive the bonus (organizational allowance) from the first and second salesmen for the sales code in the upper layer (depth # 0) 4) is filled with "30" sales codes. In order to receive the bonus (organizational allowance) for the first and second salespersons of the sales code existing in the lower layer (for example, depth # 15) (organization orders) are sequentially paid for the sales codes existing at the depth # 15 for each 16th sales code at the depth # 20. (Depth # 16) + 131,072 (depth # 17) + 262,144 (depth # 18) + 524,288 (depth # 19) is added to the lowest layer of the sales code existing at depth # "When all of the sales codes are filled up.

Moreover, the further down the hierarchy (e.g., depth # 25) the more likely a bonus (organizational allowance) is generated. As a result, in the binary type spillover network marketing method, the bonus (organizational allowance) can only be paid theoretically. In reality, it is impossible to provide the first or second sales person who generates the sales code in the lower hierarchy. Marketing method. In addition, it can be seen that the network marketing method with more than three lines of width has a geometrical increase in the spread of the organization, and suggests a marketing method which is impossible in reality.

Particularly, a bonus (organizational allowance) that is paid as a compensation for a purchasing act is paid to the upper class regardless of the bonus distribution intention of the purchaser who purchases the actual product, which is a factor of lowering the desire to purchase. Motivation of purchasing can be various. Especially, when buyer purchases goods through recommendation purchase, bonus (organization allowance) can be distributed according to buyer's intention, thereby motivating purchasing and establishing sound network marketing service There is a desperate need for a more reasonable way of distributing bonuses to sales commissions.

Korean Unexamined Patent Application Publication No. 10-2003-0067272 (published on August 14, 2003) Korean Unexamined Patent Application Publication No. 10-2007-0106337 (published on November 11, 2007)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a bonus settlement method and a network marketing management system therefor, which can settle a sales commission (profit) on purchase of a product in online electronic commerce according to a recommended sale type.

According to an aspect of the present invention, there is provided a bonus settlement method and a network marketing management system therefor, in which a sales commission (profit) due to the purchase of a product in an electronic commerce on-line can be settled in accordance with a recommended sale type. According to the present invention, the member information is received, and the upper recommender information is selectively received and stored in the database. Then, when the merchandise is sold through the electronic commerce, the purchaser's top recommender is presented, the designated optional recommendation information is presented, and when the distribution ratio information on the bonus is received from the purchaser terminal, the commission based on the merchandise sale is calculated, Based on the ratio information, it is settled to the top recommender, the designated elective recommender, and the designated elective group with a bonus.

According to the present invention, there is an advantage that a bonus (organization allowance) can be distributed according to a buyer's intention, thereby encouraging the purchasing desire and establishing a sound network marketing service.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 shows a binary spill-over network marketing scheme.
2 schematically illustrates a configuration of an exemplary network marketing management system in which the present invention may be implemented;
3 is a detailed view showing the configuration of a main server according to an embodiment of the present invention;
Figures 4A-4E illustrate designated optional recommendation information in accordance with an embodiment of the present invention.
5 is a flowchart illustrating a bonus settlement procedure according to a recommended sale according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions will not be described in detail if they obscure the subject matter of the present invention.

FIG. 2 is a diagram schematically illustrating a configuration of an exemplary network marketing management system in which the present invention can be implemented, and FIG. 3 is a diagram showing a detailed configuration of a main server according to an embodiment of the present invention.

In the present invention, the bonus allocated to the purchaser's purchase of goods includes organizational allowance in network marketing, and may further include direct sales allowance.

As mentioned above, a bonus is a sponsor that is paid in whole or in part of the sales commission generated by the buyer purchasing the product online or by the buyer purchasing the product online through the first or second salesperson (Direct sales allowance, organizational allowance), and all or part of the bonus will be distributed to the referrer according to the recommended sales type. Here, when only a part of the bonus is distributed to the recommender, the direct sales allowance of the buyer, which is the subject of the purchase action, is taken into consideration. This can be the way that the direct sales allowance is distributed to the buyer and the organizational allowance to the recommender.

Here, the recommended selling form is a form in which, when a purchaser purchases a commodity through a recommendation purchase, the bonus paid as a whole or a part of a sales commission generated by the purchaser's commodity purchasing act is distributed to the recommender / (Refer to, for example, an upper recommender, a professional recommender, an employee recommender, a social contribution recommender, a designated recommender who includes a star recommender, and a designated selective group) And the sales type is classified accordingly. In one embodiment, all or a portion of the sales commission is paid as a bonus, and the sales commission paid in bonus includes direct sales allowance and organizational allowance. In addition, the sales commission paid as a bonus may be configured to include the organizational allowance, excluding the direct sales allowance.

2, the network marketing management system of the present invention includes a main server 10, a manufacturer server 20, a payment server 30, an authentication server 40, member terminals 50, And terminals 60 are connected to each other.

The member terminal 50 is composed of terminals of new and existing members connected to the main server 10 on-line. A member is a potential purchaser who purchases a product online (including a purchasing agent for sale), and can selectively input a recommender (referred to as a "top recommender") who is a member of the membership in order to purchase a commodity. In one embodiment, the input of a directly higher recommender may be entered via a recommender ID. For reference, the top recommender directly above the top recommender will become the next highest recommender to the member.

The member terminal 50 may be replaced by a notebook PC, a hand-held PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, It should be noted that e-commerce services (ie network marketing services) are not limited to the kind as far as possible.

The recommender terminal 60 is composed of terminals of new and existing salespersons connected to the main server 10 on-line. Salespeople are recruited by salesmen (primary salesmen) who promote products directly to consumers (potential purchasers) through sales or network sales (for example, customer recruitment activities through SNS, messenger, etc.) And salespersons (secondary salespeople) who promote products directly to consumers through sales or network sales. In one embodiment, the primary or secondary salesperson may be a professional referrer who promotes the product directly to the consumer through a visit or network sale.

The recommender terminal 60 can be replaced by a notebook PC, a hand-held PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, Enrollment of professional recommenders is enough.

The professional recommender may be a person registered as an individual business operator, for example, an existing offline visiting salesman. At the time of professional recommender registration, name, resident registration number, business registration number, account number for receiving bonus, etc. are registered. In addition, the professional recommender may pre-register the bonus allocation ratio of the designated selective recommender or the designated elective group and the designated elective recommender or organization to further divide the bonus to be distributed to the professional recommender. At this time, the registration of the designated optional recommender / organization can be designated in the initial registration step, and thereafter, the addition / update of the information can be freely performed until the withdrawal, and the selection of the designated optional recommender / organization can be set in plural. For example, if a professional recommender specifies a plurality of designated selection candidates A and B and a designated selection group C and registers the respective bonus allocation ratios as "A: B: C = 20%: 20%: 30% 20%, 20%, 20%, 20%, 20%, 20%, 20%, and 20%, respectively) of the bonus distributed to the recommenders, the designated optional recommender A (for example, the social contribution recommender a) 30% will be allocated. Therefore, when a consumer selects a designated recommendation person as a designated optional recommender when purchasing a product (including a purchase proposal for sale) at the time of promoting the product, the bonus distributed to the expert recommends the other person (for example, a social contribution recommender a, B) star referrers, or groups (eg, church c).

In addition, the designated selective recommendation person / organization is a person / organization to distribute the bonus paid as a part or all of the sales commission generated due to the purchase action of the commodity when the purchaser purchases the commodity. The designated optional recommender / group has a unique identification ID (recommender / group ID), and the purchaser can designate a plurality of designated recommended recommenders / organizations for each purchase of commodities for purchase or sale of commodities.

In one embodiment, the designated optional recommender includes a professional recommender, an employee recommender, a social contribution recommender, a star recommender, and the like. One example of an employee recommendation may be a group employee or a family member of a sales company. In addition, as an example of a social contribution recommender, a person who is actively engaged in public interest activities may be included. In addition, as an example of a star recommender, an entertainer may correspond to this. On the other hand, a designated selection group is a group of two or more people, such as a family reunion, an alumni association, a motive society, a friendship group, a hobby group, and an education group.

The manufacturer server 20 is connected to the main server 10 on-line and delivers the product to the member (buyer) if there is a request for purchasing goods (including a purchase agent for sale) on / off line to the main server 10 .

The payment server (financial institution) 30 is connected to the main server 10 online, and is for settlement processing according to the purchase of goods.

The authentication server 40 is connected to the main server 10 on-line to perform member authentication and payment authentication.

The main server 10 is a service center having a web / wap server constituting a part of a web / wap (WAP) supporting one or more clients, and the sales company is its system administrator.

The main server 10 is operated as an on / offline member and operates a web / swap site for electronic commerce (network marketing) as a company that sells goods (goods) When the purchase is made, the sales commission is calculated and the bonus paid as the whole or part of the sales commission is settled to the recommender according to the allocation ratio information. In other words, the bonus (which may be all or part of) paid as the whole or a part of the sales commission is settled to the top recommender, the designated elective recommender, and the designated elective organization of the purchaser who purchased or purchased the goods based on the distribution ratio information .

The sales commission is the profit from the sale of the commodity. Or 30% (or 10%: 20%): 70% of the sales commission (in this case, the membership profit is 100%) or some , Which can be a 70% membership interest) may be awarded to the referrer as a bonus (direct allowance, organizational allowance). In the present invention, the member profits, which are all or part of the sales commission, are provided as a bonus to the recommender.

Distribution methods for bonus payment can be variously modified and implemented according to the policy of the operator, and various methods are practiced in each actual company, so detailed description will be omitted.

The sales commission will be incurred on all or part of the profit of the member except for the profit of the company or agent (distributor), and the bonus returned to the recommender shall settle all or part of the commission fee set for the member profit. For example, if all of the sales commissions (in this case, the bonus is 100%) or some of the commissions (eg, the buyer's interest and the nominee's interest is 30%: 70% %) May be awarded to the referrer / group as a bonus. Here, when only a part of the bonus is provided to the recommender / organization as a bonus, the remaining bonus is recognized as the direct compensation corresponding to the buyer's interest. The policy of distributing the direct bonus payments to the buyer depends on the policy of the sales company. In the policy of distributing the direct bonus to the buyer as a bonus, the bonus (direct sales allowance) .

* In the end, the bonus distributed to the referrer may be provided in whole or in part of the sales commission charged to the membership benefit in whole or in part of the total sales fee (company / agency profit + membership profit).

The control server 11 of the main server 10 manages and controls the manufacturer server 20, the payment server 30, the authentication server 40, each of the member terminals 50 and the recommender terminal 60 online A member information DB 121, a goods information DB 122, a sales commission information DB 123, a bonus information DB 124, a recommendation person information DB 125, an allocation ratio information DB 126, a purchase history DB 127 ) And calculates the sales commission (profit) and bonus through the fee calculation section 113, the bonus settlement section 114, etc., and controls the magnification Reduce all or part of the sales commission charged to the member's profits, in whole or in part, of the total sales fee, based on the ratio information, to the referral person as a bonus. In addition, the control server 11 performs service matching of the sales person (one of the professional recommenders) and the purchaser through the service matching unit 115. For example, when a purchaser applies for a visiting service (e.g., skin cremation service) of a salesperson at the time of purchasing a product, the salesperson searches for a salesperson in the vicinity of the purchaser and matches the purchaser and the visiting salesperson (professional recommender) one to one.

In the member information DB 121 of the database 12, personal information of each member or a professional recommender, information on a professional recommender (network member) directly associated with the member or professional recommender, And sales office information can be stored and managed.

The product information DB 122 may also store and manage prices, categories, manufacturers, detailed product information, and reviews of the product, for example. In one embodiment, the article may be a cosmetic article, a moisturizing article, a bath article or the like, or may be a monthly article. As an example of a monthly plan, the 30,000 won rate plan provides basic cosmetics such as whitening and moisturizing care, while the 40,000 won rate plan provides basic cosmetics such as whitening, wrinkles, and moisturizing care. The 50,000 won rate plan includes whitening, And 70,000 won rate plan provides basic skin cosmetics such as whitening, wrinkle, moisturizing care, color cosmetics, skin massage such as pack, peeling kit, trouble care, Skin cosmetics such as wrinkles and moisturizing care, color cosmetics, and skin massages such as packs, peeling kits, and troublescreens, and make-up services (for example, twice a month) for visits to customers or salespeople. In addition, the product can be provided in a predetermined unit (2 months, 1 to 4 quarters, 6 months, 1 year, etc.) in consideration of the usage amount.

In addition, the sales commission information DB 123 may store and manage information on each member's purchase commodity, sales commission information, and the like. In one embodiment, the sales commission information may include a portion of the sales commission (e.g., when the membership interest is set at 100%) or a portion (e.g., 30% (or 10% : 20%): 70%).

In addition, the bonus information DB 124 may store and manage information on bonuses to be distributed to each member or recommenders. In one embodiment, the bonus information may include all of the sales commissions (e.g., 100% bonus) or some (e.g., 30%: 70% , Which is equivalent to 70% of the referrer / organization's profit). The bonus rate of the buyer's interest and the profit of the referrer / group is set in accordance with the bonus policy of the sales company.

If the direct sales allowance corresponding to the buyer's interest is distributed to the buyer, only a part of the bonus is awarded to the recommender / group as a bonus. However, in the policy of distributing the direct sales allowance to the buyer as a bonus, the buyer can selectively transfer the bonus (direct sales allowance) allocated to the buyer to the recommender / group.

Also, in the recommender information DB 125, information such as top recommender information of a member (potential purchaser) selectively registered at the time of membership registration and information such as a professional recommender, an employee Recommender, social contribution recommender, star recommender, etc., can be registered in advance and stored and managed.

The controller 116 of the control server 11 refers to the member information DB 121 and the recommender information DB 122 at the time of purchase of the goods of the purchaser (before or after the payment) If there is an upper recommender of the buyer, the information of the upper recommender and the designated optional recommender / organization is constituted by the allocation selection ratio, 4a to 4e) to the buyer. If there is no upper recommender of the buyer, the designated optional recommender information is constituted by the information on the designated optional recommender / organization and the distribution ratio (FIG. 4B to FIG. 4E) and provided to the purchaser.

Designated selection recommendation information is provided to the purchaser sequentially or step by step.

If the buyer has an upper recommender (directly higher recommender), the upper recommender information is presented as shown in FIG. 4A. If the purchaser confirms the upper recommender information, a designated optional recommender or a designated optional organization can be designated as shown in FIG. 4B. Then, when the purchaser selects a designated recommended recommender on the screen of FIG. 4B, a recommender (for example, a professional recommender, an employee recommender, a social contribution recommender, a star recommender, etc.) If a professional recommender or an employee recommender is selected, the process proceeds to a step of inputting the ID of the recommender (not shown), and then proceeds to the step of designating the allocation ratio of the bonus to be distributed to the recommender as shown in FIG. 4E. On the other hand, when the buyer selects a social contribution recommender, a star recommender, or the like on the screen of the designated selective recommendation shown in FIG. 4C, the recommender list pre-registered at the lower level of the recommender is provided (not shown) The desired recommender is selected, and then the allocation ratio of the bonus to be distributed to the group can be designated on the screen of FIG. 4E.

On the other hand, when the buyer selects a designated selection group on the screen of FIG. 4B, a recommender (for example, a reward party, an alumni association, a social meeting, a social gathering, a training meeting, etc.) . Then, when the buyer selects a desired group on the designated selected group screen in FIG. 4D, a list of recommended groups pre-registered at the lower level of the designated selected group is provided (not shown) You can choose a group. Then, the purchaser can designate the allocation ratio of the bonus to be distributed to the group in the screen of FIG. 4E.

The buyer can select a plurality of recommenders and / or groups from the designated selection recommendation information screen, and the sum of the bonus allocation ratios distributed to the designated optional recommender / group or the upper recommender and the designated optional recommender / group should be 100%. Preferably, the bonus allocation ratio of the upper recommender is 50% or more when the purchaser's upper recommender (directly higher recommender or higher superior recommender becomes the next higher recommender). However, the purchaser can also be configured to be arbitrarily adjustable for the distribution ratio of the upper recommender. For example, if the buyer selects unconfirmed for the fee allocation ratio of the upper recommender on the screen of FIG. 4A, the allocation ratio screen of FIG. 4E is displayed so that the bonus allocation ratio can be set according to the buyer's will.

Referring again to FIG. 3, the distribution ratio information DB 125 may store and manage allocation ratio information regarding the respective upper recommendation person, designated optional recommender, and / or the designated optional entity selected at the time of purchase by the purchaser, and the respective fee allocation ratios . In one embodiment, if there is no higher-level recommender of the buyer (the higher-level recommender or the higher-level recommender may be the next higher-level recommender), the buyer may have a plurality of designated select- A: B: C = 40%: 30%: 30% "if a purchaser designates a plurality of designated selection groups A and B and a designated selection group C as a plurality of bonus allocation ratios , The related information is stored and managed in the distribution ratio information DB 125. [ In addition, when there is an upper recommender of a buyer (or a higher recommender, or a higher recommender if a higher recommender leaves), the purchaser selects a higher recommender, a designated recommender, D: A: B: C = 50%: 10%: 20%: D: A: B: C = 50% If the purchaser designates a higher recommender D, 30% ", the related information is stored and managed in the distribution ratio information DB 125. [

Here, the second highest recommender who has left the top recommender or the top recommender may be the same or different from the professional recommender of the designated optional recommender.

The purchase history DB 127 stores and manages the merchandise sales history of the purchaser. Based on the purchase history DB 127, the control unit 116 of the control server 11 does not execute the policy of distributing the bonus to the recommender from a predetermined number of times (for example, three times) You can deduct the allocated amount.

Also, the control unit 116 transmits a recommendation message that a bonus can be created by registering as a professional recommender from a predetermined number of times (e.g., five times) or more based on the purchase history DB 127, , Text message, SNS, messenger, etc.).

The DB management unit 111 of the control server 11 manages the information stored in the database 12. [

The e-commerce transaction unit 112 allows the member to select a desired commodity, make payment for the commodity, and deliver the commodified commodity to the destination desired by the member. Payment methods include online payment (credit card payment, etc.), automatic transfer, and giro. The electronic commerce method performed by the electronic commerce part 112 is a known method.

The commission calculation unit 112 calculates a sales commission fee of a commodity purchased by the first or second salesperson for the purpose of purchasing the commodity for direct use by the member or for selling the commodity. For example, assuming that 10% of sales price (for example, 10,000 won) is sales profit when selling product A, the sales profit is 1,000 won. The total sales profit of W1,000 is calculated as sales commission. Or, a portion of the sales profit (for example, when the company or dealer (distributor) profit and the member profit are 30% (or 10%: 20%): 70%) is calculated as the sales fee of 700 won.

The bonus settlement unit 114 refers to the bonus information DB 124 to check the bonus policy (bonus ratio), and refers to the distribution ratio information DB 126 for the sales commission calculated by the fee calculation unit 113, According to the distribution ratio information, the upper recommender, the designated optional recommender, and the designated elective organization are settled with a bonus. For example, when all of the sales commission is set as a bonus (the bonus is 1,000 won), the buyer designates the highest recommender D, the designated recommended recommenders A and B and the designated selection group C as a plurality of bonus allocation ratios as "D: A: B: C = 50%: 10%: 20%: 30% ", 500 won for the top recommender, 100 won for the designated recommender A, 200 won for the designated recommender B, And settled for 300 won. At this time, if the designated recommender A is a professional recommender and the professional recommender additionally sets a designated optional recommender / group (for example, a professional recommender designates a plurality of designated selected groups a and b and a designated selected group c (20%: 30%), the bonus (100 won) settled to the designated optional recommender A is distributed again to the professional recommender according to the allocation ratio. 20 won for a selected applicant a, 20 won for a designated applicant b, and 30 won for a designated applicant group c. If the higher-level recommender or the designated optional recommender B has set up the designated optional recommender / organization in the same manner, the bonus allocated to the recommender / organization is settled according to the allocation ratio. On the other hand, if a portion of the sales commission is set as a bonus (bonus is 700 won), the bonus is settled to the corresponding upper recommender, the designated optional recommender, and the designated elective organization according to the bonus allocation ratio.

The bonus settled by the bonus settlement unit 114 is transferred to the upper recommender, the designated recommended recommender, and the designated selected organization via the settlement server 30.

The service matching unit 115 matches the purchaser with the sales person (one of the professional recommenders) one-to-one when the purchaser applies the sales service provider's visiting service (for example, skin cremation service, etc.)

In addition, the control unit 116 controls and manages various procedures related to electronic commerce, sales commission calculation, allowance calculation, and payment.

FIG. 5 is a flowchart illustrating a bonus settlement procedure according to an exemplary embodiment of the present invention.

The control server 11 sets a profit of a company, a dealer (distributor), and a member profit in relation to the sales commission, and sets a bonus ratio of the buyer's interest and the profit of the recommender / group according to the bonus policy of the sales company. In other words, if all of the sales profit is to be counted as the sales commission, or if some part of the sales profit (for example, 30% (or 10%: 20%) of the profit of the company or agent (For example, when the bonus is set at 100%) or only a part of the calculated sales commission should be set as the bonus (for example, the buyer's And 70% of the profit of the referrer / group when the profit and the profit of the recommender / organization are set at 30%: 70%).

When the membership of a new member or an existing member is logged in via the member terminal 50 to the web / swap site of the main server 10 which is operated as a member through online / offline, the control server 11 transmits, And stores the login date and time in the member information DB 121. The new member receives various kinds of personal information of the member through the member terminal 50 and stores it in the member information DB 121 (S501). The login procedure can be logged in through the ID and password input window. The new member registers the name, date of birth, resident registration number, address, account number to receive the bonus, member name, ID and password, And then joined as a member.

The control server 11 determines whether the logged-in member is a new member or an existing member (S502). If it is an existing member, the control server 11 proceeds to the next step (S504). If the member is a new member, Stores it in the member information DB 121 (S503), and proceeds to the next step S504.

If an existing member or a new member purchases or buys a commodity from the web / swap site of the main server 10 through the member terminal 50 in step S504, the process proceeds to step S505. In step S505, If not (S504), logout is terminated.

The control server 11 makes a payment through the payment server 30 and the authentication server 40 for the goods that the member has purchased or purchased (S505). When the payment is completed, the control server 11 sends the goods purchased or purchased by the member to the manufacturer server 20). The above procedure applies the usual electronic commerce procedure.

The control unit 117 of the control server 11 refers to the member information DB 121 and the recommender information DB 122 at first after the settlement of the commodity price has been completed or before it, And may be a second-level recommender in case of withdrawal).

As a result of checking, if there is an upper recommender of the purchaser, the control unit 117 constructs the designated recommender recommendation information with the information on the upper recommender and the designated optional recommender / organization and the distribution ratio, and provides it to the buyer terminal (the member terminal 50) do.

As a result of checking, if there is no upper recommender of the purchaser, the control unit 117 constitutes the designated optional recommendation information with the information on the designated optional recommender / organization and the distribution ratio, and provides it to the purchaser terminal (member terminal 50).

The purchaser can designate at least one of a top recommender, a designated recommended recommender, and a designated selected organization to which the bonus is to be distributed through the designated selection recommendation information, and designate the bonus allocation ratio thereof. At this time, it is possible to designate a plurality of designated designated recommenders and designated selection groups, and the total sum of bonus allocation ratios is 100%. The bonus allocation ratio information specified by the purchaser is stored and managed in the distribution ratio information DB 126. [

Thereafter, the commission calculation unit 112 of the control server 11 calculates the sales commission (profit) due to the sale of the commodity by referring to the commission fee information DB 123 (S506). That is, assuming that 10% of the selling price (for example, 10,000 won) of the selling price of the merchandise A is the selling profit, the fee calculating section 112 calculates the selling profit to be 1,000 won, Respectively. Alternatively, the commission calculation unit 112 may sell 700 won, which is a part of the sales profit (for example, when the profit of the company or the dealer (distributor) and the membership profit is 30% (or 10%: 20%): 70% It is calculated as commission.

Next, the bonus settlement unit 114 of the control server 11 confirms the bonus policy (bonus ratio information) by referring to the bonus information DB 124, and distributes the bonus ratio (bonus ratio information) to the sales commission calculated by the fee calculation unit 113 (S507), based on the bonus distribution ratio information, with reference to the ratio information DB 126, to the upper recommender, the designated recommended recommender, and the designated selected organization.

In other words, if all of the sales commission is set as a bonus (bonus is 1,000 won), if the buyer designates a higher recommender D, designated designated recommenders A and B and a designated select group C as a plurality, and sets each bonus allocation ratio as " D: A: B: C = 50%: 10%: 20%: 30% ", the bonus settlement unit 114 assigns 500 won to the upper recommender, 100 won to the designated recommender A, 200 won for B, and 300 won for the designated selection group C. If the doubly designated selection recommender is a professional recommender and the expert recommender additionally sets a designated optional recommender / organization (becomes an additional allocation ratio), the bonus settlement unit 114 adds the bonus allocated to the professional recommender And assigns them to themselves or their recommenders / organizations according to the distribution ratio.

Also, in the case where a part of the sales commission is set as a bonus (bonus is 700 yen), the bonus settlement unit 114 also sets the bonus to the upper recommender, the designated elective recommender, and the designated elective organization according to the bonus distribution ratio .

Although the method has been described through particular embodiments, the method may also be implemented as computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission over the Internet) . In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers of the present invention.

Although the present invention has been described in connection with some embodiments thereof, it should be understood that various changes and modifications may be made therein without departing from the spirit and scope of the invention as understood by those skilled in the art. something to do. It is also contemplated that such variations and modifications are within the scope of the claims appended hereto.

10: main server 11: control server
12: database (DB) 20: manufacturer server
30: Payment server 40: Authentication server
50: Member terminal 60: Recommender terminal
111: DB management unit 112: Electronic Commerce Department
113: commission calculation unit 114: bonus calculation unit
115: service matching unit 121: member information DB
122: commodity information DB 123: sales commission information DB
124: Bonus information DB 125: Product information DB
126: distribution ratio information DB 127: purchase history DB

Claims (2)

A bonus settlement method for online merchandise sales by a server system capable of communicating with user terminals via a network,
a) receiving member information, selectively receiving upper recommender information, and storing the information in a database,
b) receiving the distribution ratio information for the bonus from the buyer terminal by confirming the purchaser's top recommender when presenting the product through electronic commerce, presenting the designated optional recommendation information,
c) calculating a commission based on the sale of the commodity, and calculating the bonus to the upper recommender, the designated optional recommender, and the designated elective group according to the bonus distribution ratio information. In a network marketing management system,
A database for storing member information, selectively received upper recommender information, and designated optional recommendation information,
An electronic commerce department that sells goods through electronic commerce,
A commission calculating section for calculating a commission fee of a commodity sold in the electronic commerce section,
A control unit for confirming an upper recommender of a buyer by referring to the database when selling a product and then providing the selected recommender recommendation information to the buyer terminal and receiving the distribution ratio information for the bonus from the buyer terminal;
And a bonus settlement unit for awarding a sales commission to the upper recommender, the designated elective recommender, and the designated elective organization as a bonus under the control of the control unit according to the bonus distribution ratio information.

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