KR20130109897A - Method of providing cell-division type personalized shopping service which is provided by remote direct control of homescreen wallpaper pages of smart terminals, and computer readable recording medium with cell-division type personalized shopping program for the same - Google Patents

Abstract

PURPOSE: A personal shopping service providing method and a computer readable record medium therefor are provided to offer a personal shopping service technology according to product categories set in each cell unit by users of a smart terminal by using a virtual distribution store. CONSTITUTION: A smartphone (10) is a smart terminal based on an android platform and displays a home screen when a user pushes a home button. A distribution company server (30) implements a virtual distribution store by remotely controlling the home screen of the smartphone and includes information for selling various materials in a distribution store. The distribution company server constructs a virtual distribution store by setting product categories in each sell in the virtual distribution store. [Reference numerals] (10) Smartphone; (20) Communication network; (30) Distribution company server; (31) DB server

Description

TECHNICAL FIELD [0001] The present invention relates to a method of providing a personalized shopping service of a cell division type provided through remote direct control on a home screen desktop of a smart terminal, and a computer readable recording medium storing a cell division personalized shopping program, DIVISION TYPE PERSONALIZED SHOPPING SERVICE WHICH IS PROVIDED BY REMOTE DIRECT CONTROL OF HOMESCREEN WALLPAPER PAGES OF SMART TERMINALS AND COMPUTER READABLE RECORDING MEDIUM WITH CELL-DIVISION TYPE PERSONALIZED SHOPPING PROGRAM FOR THE SAME}

The present invention relates to a method and an apparatus for managing a smart terminal by using a virtual distribution shop provided through a remote control directly on a home screen wallpaper of a smart terminal (for example, an Android smartphone or an Apple iPhone) To a technique for providing a personalized shopping service.

More particularly, the present invention relates to a method and apparatus for controlling at least part of a home screen desktop installed in various smart terminals including an Android smart phone and an Apple iPhone by directly controlling a distributor server at a remote location, The retailer server reconstructs the store configuration of the virtual distribution store so that the virtual distribution store can be configured to store the virtual distribution store in the smart terminal It is about the technique of personalizing to the user.

Smart terminals such as smartphones (for example, Apple's iPhone and Samsung's Galaxy S) and smart pads (for example, Apple's iPad and Samsung's Galaxy Tab) are spreading explosively. In particular, the spread of smart terminals is expected to expand in the future, as Google offers the Android platform as an open standard through the Open Handset Alliance (OHA).

Looking at the UI of the smart terminal, the desktop is basically provided, and the user can install the application (hereinafter, referred to as 'apps') as desired by the user, and can also arbitrarily delete the installed application.

We will use the Android platform as an example. 7 is a view showing a homescreen, which is a kind of wallpaper on an Android smartphone. In the Android platform, a home screen is provided as a desktop. When a home button installed on a smart terminal is pressed, a home screen as shown in FIG. 7 is displayed on the initial screen. Various widgets are installed on the home screen, and these widgets can be added or deleted as desired by the user. In FIG. 7, a time widget, a weather widget, a search widget, a wireless LAN widget, and a power management widget are displayed on the home screen as an example of such a widget. In addition, Scheduler, message, and so on.

In the smart terminal, various applications can be installed as desired by the user, or an already installed application can be deleted. In the Android smartphone, the application is installed / deleted by pressing the 'Application' button at the bottom of [FIG. 7]. [Figure 8] shows the smartphone UI screen displayed when the user presses the application button on the Android smartphone. When the user clicks the 'Market' icon on the UI, a screen for installing the application appears. If you want to delete the installed application, touch the icon of the application for a long time and the delete menu appears.

Conventionally, attempts have been made to provide Internet commerce (mobile shopping) on the go using smart terminals, especially smartphones, based on existing Internet shopping mall operators. It has been distributed. For example, eBay Auction, Gmarket, Lotteria, Interpark, Hyundai Hmall, and Hello Market are applications distributed for this purpose. When a user installs these applications on a smart terminal, the application can achieve business transactions such as Internet shopping and the like. However, in order to do this, the user has to actively find the application in the Android market and install it directly, and it is inconvenient to use the icon only when the application icon is directly operated on the smart terminal. Accordingly, a lot of internet shopping applications Despite this, its use is very poor.

In addition, existing Internet shopping malls constitute merchandise sales pages mainly for sellers and shoppers, but they do not reflect the customers' taste or shopping style very much. If it is an offline store, it is impossible to change the store configuration or change the store interior for each customer. However, since the Internet shopping mall is made up of virtual pages through the internet pages, it does not have burden on facility construction or store interior, but it keeps its uniform design due to various technical restrictions. Customers are shopping quite inefficiently at an Internet shopping mall that has nothing to do with their taste or style of shopping, and as a result, sales performance is poor compared to the time a customer stays at an Internet shopping mall.

Accordingly, in the related technology field, there is a demand for a technology that effectively utilizes a smart terminal for business purpose such as Internet shopping, and does not deteriorate a user's satisfaction with a general use of a smart terminal. In particular, There is a desperate need to develop a technology that can enhance the satisfaction of the customers with respect to the shopping mall and increase the sales of the shopping mall by personalizing or optimizing the shopping environment so as to be suitable.

[Related Technical Literature]

1. Method for operating an incentive through a smartphone application and a smartphone and a program for the same (Patent Application No. 10-2010-0069247)

2. Smartphone, system and method for providing goods settlement service (Patent Application No. 10-2010-0045612)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method and system for providing smart services to a user by using virtual distribution shops provided through remote direct control of a home screen wallpaper of smart terminals (e.g., Android smartphones, Apple iPhones) To provide a personalized shopping service technique according to the present invention.

More particularly, it is an object of the present invention to at least partially control a home screen desktop installed in various smart terminals including an Android smart phone and an Apple iPhone by directly controlling a distributor server at a remote location, In addition to implementing a partitioned virtual distribution store, when a user of the smart terminal sets an item category for each cell of the virtual distribution store, the retailer server reconfigures the store configuration of the virtual distribution store accordingly, And provides a technology for personalizing the user of the terminal.

In order to accomplish the above object, the present invention provides a personalized shopping service of a cell division type through a virtual distribution store formed by remote direct control of a distributor server on a home screen wallpaper of a smart terminal through a smart terminal connected to a communication network and a distributor server A first step of implementing a virtual distribution shop on a home screen wallpaper of a smart terminal through remote direct control of a distributor server; A second step in which the smart terminal receives the shopping screen data through remote direct control from the distributor server and reflects the shopping screen data on the display screen of the virtual retail store at regular intervals; A third step of the distributor server defining an edit area in a virtual distribution shop and implementing a designated area divided into a plurality of cells with respect to the edit area; A fourth step in which the smart terminal provides the cell property information including the item category setting to the distributor server for each designated area in which the smart terminal is divided into cells; A fifth step of the distributor server extracting one or more items to be sold from the database in correspondence with the item category setting of the cell property information and associating the items with the cell-designated designated area; A sixth step of the distributor server reconstructing the shopping screen data of the virtual distribution store in correspondence with the cell property information and the extracted sales target product and implementing the shopping screen data into the virtual distribution store of the smart terminal through the remote direct control; And a seventh step of performing a purchasing process in response to the user's selection through the virtual retail store where the smart terminal is reconstructed.

In the method of providing a personalized shopping service according to the present invention, the first step may include: displaying a home screen wallpaper composed of a plurality of pages by the smart terminal; The smart terminal booking at least a portion of the page of the home screen desktop with a direct control screen of the distributor server; The smart terminal driving a background generation module for the reserved direct control screen; Wherein the background generating module forms a direct control channel with a distributor server through a communication network; Forming a shopping screen on the direct control screen of the home screen desktop via the direct control channel of the retailer server; Detecting a user's operation on the shopping screen formed on the direct control screen by the retailer server and providing a shopping screen in response to the detected user operation; The background generation module is configured to reject a change request when a change request according to a user's touch operation is provided for some pages of the reserved direct control screen on the home screen desktop.

In the method of providing a personalized shopping service according to the present invention, in the fourth step, the background creation module transmits the identification ID of the smart terminal, the cell number of the cell to the entire designated area of the upper- The location information, and the item category information set for the entire designated area of the divided cells, and transmits the generated cell attribute information to the distributor server. In the fifth step, the retailer server confirms the user information of the smart terminal corresponding to the identification ID; The retailer server extracting cell position information and item category information for each individual cell from all cell attribute information for the entire designated area of the virtual distribution store divided into cells; Extracting at least one item to be sold according to the item category information from the database and associating the at least one item to be sold to each individual cell with respect to the entire designated area where the distributor server is divided into cells; And converting the background generating module from the background processing to the foreground processing.

Meanwhile, in the method of providing a personalized shopping service according to the present invention, the background generating module is composed of a plurality of submodules allocated to each divided cell of the direct control screen, and the submodule is allocated to itself If the detected cell is accessed by the smart terminal, switching to foreground processing to request a shopping screen for a cell of a direct control screen assigned to the retailer server; Providing a shopping screen for a cell of a direct control screen allocated to a submodule for which the retailer server provided the request in response to a request from the submodule to the background generating module.

At this time, in the method of providing a personalized shopping service according to the present invention, in the fourth step, the background creation module transmits the identification ID of the smart terminal through the communication network, the cell position information , And generates partial cell attribute information including the item category information set for a specified area of the upper divided cell and transmits the partial cell attribute information to the distributor server. In this case, the fifth step of the present invention comprises: a step of the retailer server confirming the user information of the smart terminal corresponding to the identification ID; Extracting cell position information and item category information from the partial cell attribute information for a specified area selected from the cell-partitioned designated areas of the virtual distribution store; The distribution server server extracting one or more items to be sold according to the item category information from the database to correspond to the individual cells for the designated area selected by the distributor server, The terminal switches from the background processing to the foreground processing and activates the first submodule corresponding to the selected designated area, while the second submodule corresponding to the existing activated designation area switches from the foreground processing to the background processing And then deactivating the step.

Meanwhile, the computer-readable recording medium according to the present invention records a personalized shopping program of a cell division method using the home screen desktop of the smart terminal as described above.

According to the present invention, a smart terminal such as a smart phone or a smart pad is effectively utilized for a business purpose such as an Internet shopping, and a user satisfaction is not lowered for a screen frequently used by a user, There are advantages to be gained.

In addition, according to the present invention, a virtual distribution store of a cell division scheme is implemented on a home screen screen of a smart terminal, and a user of a smart terminal stores goods for each cell of each virtual distribution store in accordance with their taste and shopping style Accordingly, the retailer server can reconfigure the store configuration of the virtual distribution store to personalize the virtual distribution store to the user of the smart terminal, thereby providing the user with maximum satisfaction from the virtual distribution store.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing an overall system configuration in which the technical idea of the present invention is implemented; FIG.
Fig. 2 is a diagram showing a configuration of a smart phone suitable for applying the technical idea of the present invention. Fig.
3 is a diagram showing the configuration of a distributor server for implementing the present invention.
FIG. 4 is a flowchart illustrating a first embodiment of a process according to the present invention, focusing on a process performed by a smartphone. FIG.
FIG. 5 is a flowchart illustrating a process in which a distributor server performs a process in FIG. 6; FIG.
FIG. 6 is a flowchart illustrating a second embodiment of a process based on a process performed by a smartphone according to the present invention. FIG.
7 is a view showing an example of a home screen screen of an Android smartphone;
8 is a view showing a UI screen when an application button of a home screen is pressed on an Android smartphone;
9 is a view showing a UI screen for explaining an edit area and a fixed area in an Android smartphone;
FIG. 10 to FIG. 12 illustrate a shopping screen of a virtual distribution shop in units of cells implemented as a home screen desktop in the present invention. FIG.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a diagram showing a configuration of an overall system in which the technical idea of the present invention is implemented. Referring to FIG. 1, the overall system in which the present invention is implemented includes a smartphone 10, a communication network 20, and a distributor server 30.

First, the smartphone 10 according to the present invention is a smart terminal based on, for example, an Android platform, and has a feature that a home screen desktop is displayed when the system operation power is turned on or the home button 13a is pressed. When the 'Application' button at the bottom of the home screen is selected on the example UI screen of FIG. 7, various application icons installed on the smartphone 10 are displayed.

The communication network 20 should be construed broadly to mean various wired and wireless network infrastructures for connecting the smartphone 10, the distributor server 30, and the database server 31 in FIG. The communication network 20 includes a wired LAN, a wireless LAN, a Bluetooth, a 3G / 4G mobile communication data network, and an LTE (Long Term Evolution) network, and various communication technologies can be applied thereto.

The distributor server 30 is a device connected to a specific retail store set in advance to provide a shopping service and stores various goods (goods and services) handled by the retail store, And also implements a virtual distribution store by remotely controlling the home screen wallpaper of the smartphone 10 according to the present invention. The distributor server 30 implements the virtual distribution store so as to correspond to the off-line distribution store, and updates the contents of the virtual distribution store at regular intervals (for example, a week, every day, every 6 hours). The distributor server 30 is interlocked with the database server 31 so as to acquire the goods information of the distribution store and the user information of the smartphone 10 in order to implement such a virtual distribution store. In the present invention, the virtual distribution store implemented in the smartphone 10 is implemented in a cell division manner as shown in FIG.

When the user sets an item category of each cell in accordance with his / her taste or shopping style in the virtual distribution store implemented in the smartphone 10, the distributor server 30 receives the information, The rest of the store structure is reconstructed. As described above, the retailer server 30 directly controls the virtual distribution store formed on the home screen background screen of the smartphone 10, so that this process is efficiently implemented. Further, the distributor server 30 preferably grasps the purchasing tendency of the user individually from the item category setting of each cell of the virtual distribution store, and provides various shopping benefits on the virtual distribution store based on the purchasing tendency.

FIG. 2 is a diagram showing a configuration of a smartphone 10 suitable for applying the technical idea of the present invention, and FIGS. 7 to 12 illustrate a configuration of the touch screen 12 of the smartphone 10 Fig. 8 is a diagram for explaining a UI screen.

2, the smartphone 10 includes a transmission / reception unit 11, a touch screen 12, a button input unit 13, a control unit 14, a background creation module 15, a payment module 16 ), And a storage unit 17. The button input unit 13 has a home button 13a for calling a home screen wallpaper and the background generating module 15 includes an updating unit 15a, a desktop implementing unit 15b, a cell attribute setting unit 15c ). First, the smartphone 10 according to the present invention will be described in detail with the background generation module 15 as a center.

In the present invention, the background generating module 15 is composed of a background generating component, which is installed for the home screen wallpaper from the time of shipment from the smart phone 10 so that the user does not need to install the application separately. Such a background generating component may be implemented as a system program (middleware or the like) or a widget developed for the present invention. In the case of the widget, the distributor server 30 directly forms a control channel with the widget of the smartphone 10, pushes various shopping service related data, and updates the status.

Hereinafter, the implementation of the virtual distribution store will be described by dividing the data into two embodiments according to the manner in which the distributor server 30 pushes data to the background generating component. Here, the background generating component is not limited to a widget and can be implemented by various techniques including a script. On the other hand, the related data push may be performed at a retail store, but generally can be performed at any time and place.

≪ Embodiment 1 >

The update means 15a checks whether the initial home screen desktop is completed on the touch screen 12 as the power of the smartphone 10 is turned on by the controller 14, Upon completion of the initial implementation, the control unit 14 receives an execution request from the controller 14 as background processing.

Accordingly, the updating means 15a transmits a shopping screen provision request to the distributor server 30 through the communication network 20 at regular intervals. That is, the updating means 15a controls the transmission / reception unit 11 to receive the shopping screen data specialized for the user through the communication network 20 from the distributor server 30 while operating as the background processing, And stores shopping screen data that is specially provided in the storage unit 16, thereby updating the shopping screen data in advance.

Preferably, the updating means 15a receives the update data in the background in advance in a time zone (for example, dawn time) expected to be relatively low according to a preset schedule. When the widget that implements the home screen wallpaper on the smartphone 10 is activated, it detects the update and reflects the updated update data received in advance in the idle time zone.

The desktop implementation means 15b performs background processing from background processing to foreground processing when it detects that the user has pressed the home button 13a of the smartphone 10 to request a home screen wallpaper By switching the widget to implement the updated home screen wallpaper.

Here, the transition of the background generating module 15 from background processing to foreground processing corresponds to widget activation. In the first embodiment, since the shopping screen data specialized in the category set by the user is continuously received by the background processing, there is no problem in the case where the amount of the packet consumed in the smartphone 10 is large but the packet margin is large according to each payment plan. The retailer operating the retailer server 30 may bear the cost of the related packet or may be configured to pay the packet price by accumulating the purchase point.

The desktop implementing means 15b implements the category-specific shopping screen data set by the updated user in the storage unit 17 as a home screen on the touch screen 12. [ On the Android platform, according to the current standard, the maximum number of home screens is seven, except for the initial home screen desktop, the remaining six are provided through the shopping screen data, which is provided by the distributor server 10, Which is the same as the second embodiment to be described later.

The desktop implementing unit 15b implements the page movement on the home screen wallpaper according to the user's request to move the page on the home screen wallpaper (virtual circulation store) on which the shopping screen data is implemented.

In the present invention, the virtual distribution store implemented on the home screen desktop of the smartphone 10 by the background creation module 15 is composed of the cell division structure as shown in [FIG. 9] to [FIG. 12]. The cell property setting means 15c sets the attributes for individual cells, especially the article categories (corresponding to individual stores), to be implemented on the virtual distribution stores through each cell, for the virtual distribution stores of this cell division structure.

9, the cell property setting unit 15c first divides the virtual distribution shop into the editing area E and the fixed area F, and assigns the editing area E to the designated area . The user can set an item category for a designated area of each cell unit through a menu input, for example. Here, M and M may be set to be equal to or different from each other by a natural number of 1 or more.

The cell attribute setting means 15c manages the item category setting information for each designated cell in units of individual cells as the user sets the item category for each cell and transmits the item category setting information for each individual cell to the communication network 20 To the distributor server 30 to assist the distributor server 30 in reconfiguring the virtual distribution store. At this time, it is preferable that the same article category can be set for a plurality of cells corresponding to the user's selection, and it is also preferable to support setting a plurality of article categories for one cell.

In order to assist the operation of the cell attribute setting means 15c, the updating means 15a includes an identification ID of the smartphone 10, cell position information of the designated region set by the user, and article category information of each designated region And transmits the reconfigured shopping screen data to the retailer server 30 according to the article category set by the user.

When the user of the smartphone 10 selects a product through the virtual distribution store having the cell division structure as described above, the payment means 16 can acquire the data with the distributor server 30 through the communication network 20, And controls the transmission / reception unit 11 to be performed by transmission / reception.

≪ Embodiment 2 >

The updating means 15a is a means for updating the initial home screen screen 12 when the initial home screen is implemented on the touch screen 12 as the power of the smart phone 10 is turned on by the control unit 14, To the touch screen (12).

The update means 15a activates the widget with the foreground processing as the execution request is provided from the control unit 14 and transmits a shopping screen provision request together with the identification ID of the smartphone 10 to the retailer server 30 do. The update means 15a receives the shopping screen data specialized for the user from the distributor server 30 via the communication network 20 and stores the shopping screen data in the storage unit 16 to update the shopping screen data .

Unlike the first embodiment, the second embodiment starts pushing the shopping screen data after the widget is activated. In the first embodiment, if the data push is performed in the background state of the widget, the processing load of the smartphone 10 is too large, and the selection option for the second embodiment is provided because the number of packets becomes too large, .

In the present invention, a virtual distribution store implemented on a home screen desktop is divided into an editing area E and a fixed area F, and the editing area E is divided into M × N cells, The point of implementation is as described above. It is also as described above that the attribute (article category) is set for each designated area of each individual cell by the cell attribute setting means 15c.

The updating means 15a accesses the distributor server 30 via the communication network 20 with the identification ID of the smartphone 10, category information corresponding to the category selection signal, Information " to the distributor server 30. The " information " Here, the partial cell attribute information means an information request for an item included in the category corresponding to the category selection signal. According to the partial cell attribute information, the updating means 15a receives the update information of the category selected by the user from the distributor server 30 and stores the updated information in the storage unit 17, Complete the update for.

In the present invention, the shopping screen implemented in each page constituting the direct control screen may be composed of a plurality of divided cells as shown in FIG. It is desirable to assign a widget to an article category separated by each divided cell, and to enter each category, the widget is activated and widgets of the previous category are deactivated. That is, when the widget corresponding to each category is activated, the data push may be started correspondingly, and there may be a slight delay depending on the category movement. The shopping screen implementation according to the category setting like this is shown in FIGS. 11 and 12 ]. In contrast, in the case of the first embodiment, it can be implemented as shown in FIG. 10.

On the other hand, the desktop implementation unit 15b reflects the updated information in the storage unit 17 to the virtual distribution store implemented on the home screen screen upon receiving the user's home screen request input through the home button 13a . In addition, the desktop implementing unit 15b may provide information on an item corresponding to a designated area matched with a specific cell selected on the home screen wallpaper in response to a user's cell selection request on a virtual distribution store in which update information is reflected .

The description of the settlement module 16a is the same as that described above with respect to the first embodiment, and thus will not be described.

3 is a diagram illustrating a configuration of a retailer server 30 for implementing the present invention. The distributor server 30 preferably provides the shopping screen data specific to the category set by the user of the smartphone 10 as it receives the entire category information request together with the identification ID from the updating means 15a. To this end, the distributor server 30 includes a cell attribute extracting means 30a, a DM information extracting means 30b, a VIP information extracting means 30c, and an information synthesizing means 30d as shown in Fig.

The cell attribute extracting means 30a extracts the cell identification information of the smartphone 10 from the identification ID of the smartphone 10 by the background generation module 15 of the smartphone 10, the cell position information of the designated area set by the user, And receives the entire cell attribute information including the received information through the communication network 20. Accordingly, the cell property extracting means 30a confirms the user information of the smartphone 10 in the database server 31 in accordance with the received identification ID confirmation, and thereafter, the cell location information of the designated area set by the verified user And the designated category information for each designated area.

The cell property extracting means 30a obtains the number of items set in each category by using the cell location information of the designated area set by the user, and then, in the database server 31 storing the item information for each category, And extracts the article information according to the number of articles per category set by the user.

In this case, when extracting the article information, the distribution store divides the information on the articles of interest or shops of interest for each customer in advance in order to maximize the efficiency of selling the goods and stores them in the database 31. The cell attribute extraction means 30a, Can use such information classified as such.

The DM information extracting means 30b judges whether there is DM (Direct Marketing) information specific to the user information through inquiry to the database server 31 for each article information extracted by the cell attribute extracting means 30a, If there is DM information, DM information is extracted. Such DM information can be used as a promotional material for selling a product to a user of a virtual distribution store or as a discount coupon at the time of purchasing contents.

The VIP information extracting means 30c judges whether the user of the smartphone 10 is a VIP member through inquiry to the database server 31 through the user information and if the user is a VIP member, If there is information on the special premium article for each article information extracted by the server 30a, the information is extracted from the database server 31. [

The shopping information providing means 30d stores article information according to the number of articles per category set by the user by the cell attribute extracting means 30a, DM information by the DM information extracting means 30b, A special premium item by the shopping mall 30c, and merchandise information to be sold through a virtual distribution store, and generates shopping screen data that is specific to the category set by the user. The shopping screen data is then transmitted to the smartphone 10 via the communication network 20, As a virtual distribution store.

In the present invention, the smartphone 10 is provided with a home screen wallpaper consisting of several pages, at least some of which are directly controlled by the distributor server 30 from a remote location. Preferably, the first page (see FIG. 8) of the home screen desktop is used frequently by the user, so that the user can still maintain the convenience of the first page (see FIG. 8) (See FIG. 9 to FIG. 12) is allocated to a so-called 'direct control screen' directly controlled by the distributor server 30.

Also, the direct control screen is an area directly controlled by the distributor server 30, and the change request according to the touch operation of the user is rejected at least in part. That is, for a category operation that is preliminarily recognized to be necessary for shopping purpose (for example, an operation relating to setting of a designated area for each cell in the editing area E, confirmation of article information for each designated area, The touch operation is effectively handled, but operations such as deletion and movement of a specific item of the direct control screen are rejected for at least a part of the region, preferably for the entire direct control screen. Therefore, the direct control screen corresponds to the area directly controlled by the distributor server 30 at the remote place, not the area controlled by the user.

As described above, the distributor operating the distributor server 30 using the shopping screen data specialized for the user formed with a plurality of pages designs the home screen screen as an item to be sold, do. For example, when the user turns on the smartphone 10 in the morning, the merchandise sales screen may be displayed on the day as designed by the retailer.

On the other hand, the cell attribute extracting means 30a extracts the cell attribute extracting means 30a from the background generating module 15 via the communication network 20, with the identification ID of the smartphone 10, category information selected by the user, When receiving the 'partial cell property information' including the cell location information of the corresponding designated area, using the cell location information of the designated area to provide update information of the category selected by the user, do.

Then, the cell property extracting means 30a extracts the article information according to the number of articles set by the user in the category of the partial cell attribute information in the database server 31 storing the article information for each category. Accordingly, the category information extracting unit 30a generates the update information in the category set for the user of the smartphone 10 using the article information according to the number of articles per category set by the user, (10).

4 is a flowchart illustrating a first exemplary embodiment of a process based on the process performed by the smartphone 10 in the present invention. Referring to FIGS. 1 to 4, first, the control unit 14 determines whether or not a virtual distribution shop corresponding to an initial home screen screen is displayed on the smart phone 10, as the system operation power of the smart phone 10 is turned on. (12) of the touch panel (10) (S110).

After step S110, the control unit 14 executes the background generation module 15 with background processing (S120).

The background generation module 15 differentiates the editing area E and the fixed area F from the entire area for the initial home screen wallpaper (virtual distribution store) implemented in step S110 (S130).

The background generation module 15 implements the editing area E implemented in step S130 as a designated area divided into M × N cells again in step S140. This allows the user to set an item category for the designated area of each individual cell unit using the touch screen 12 in accordance with his / her taste or shopping style. Here, M and M may be set to be equal to or different from each other as one or more natural numbers.

After step S140, the background generating module 15 receives the item category setting information for each designated area of the cell from the touch screen 12 in accordance with the input to the touch screen 12 of the user (S150). In this case, the user can assign the same category setting information to a plurality of designated areas.

After step S150, the background generation module 15 transmits the identification ID of the smartphone 10, the cell location information of the designated area set in step S150, and the location information of the designated area set by the retailer server 30 through the communication network 20 The entire cell property information including the category information designated for each region is transmitted to the distributor server (S160).

In response to the step S160, the retailer server 30 provides the shopping screen data reconstructed in accordance with the entire cell property information (category setting information) set by the user to the smartphone 10, Stores the shopping screen data in the storage unit 16 once. Through this process, the background generation module 15 updates the shopping screen data (S170).

After step S170, the background generation module 15 implements the widget on the home screen by switching the background processing from background processing to reception processing on the home screen by receiving the user's virtual distribution store request input through the home button 13a (S180) .

After step S180, the background creation module 15 implements the shopping screen data specialized for the category setting information set by the user in advance in the storage unit 16 on the touch screen 12 in step S170 (S190).

When the shopping screen data reconstructed in accordance with the all-cell property information (category setting information) is completed with the home screen desktop according to step S190, the payment module 16 transmits the cell selection request to the user in the virtual distribution store And performs purchase and settlement of the goods matched with the selected cell by transmitting and receiving data with the distributor server 30 through the communication network 20 (S200).

5 is a flowchart illustrating a process that is performed on the distributor server 30 in step S160 of FIG. 4. Referring to FIG. Referring to FIG. 1 to FIG. 5, the retailer server 30 transmits the entire cell attribute information of the smartphone 10 by the background generation module 15 of the smartphone 10 in FIG. 4 After confirming the user information in the database server 31 using the identification ID included in the entire cell attribute information, and transmits the cell position information of the designated area set by the verified user And extracts designated category information for each region (S161).

After step S161, the retailer server 30 determines the number of sales target products set for each article category by using the cell location information of the designated area set by the user, and then, from the database server 31, And extracts the article information (S162). At this time, in the process of selecting an article (product) to be implemented in the virtual distribution shop of the user among the plurality of articles prepared in the article category, the distributor server 30 classifies the information of the interested article or the shop of interest for each customer, 31 in advance. This will maximize the efficiency of selling goods through virtual retail outlets.

After step S162, the distributor server 30 judges whether there is DM information specialized for the user information for each article (goods) (S163).

If it is determined in step S163 that there is DM information specific to the article, the distributor server 30 extracts the DM information (S164). Conversely, if it is determined in step S163 that there is no DM information specific to the article, the process proceeds to step S165 without extracting the DM information.

After step S164, the retailer server 30 inquires of the database server 31 whether the user of the smartphone 10 is a VIP member through the user information of the smartphone 10 confirmed in step S161 (S165).

If the user of the smartphone 10 is a VIP member, the retailer server 30 transmits information on a special premium item, which is specifically provided only to the VIP member, to the database server 31 in step S165, (S166). For premium items (expensive), it is desirable for VIP members and general members to implement product pages only for VIP members. Conversely, if the user of the smartphone 10 is not a VIP member as a result of the determination in step S166, the process proceeds to step S167 without extracting information on the special premium item.

After step S166, the distributor server 30 extracts the DM information extracted in step S164 and the extracted DM information in step S166, together with the article information according to the number of items of each category set by the user extracted in step S162, Collects all of the special premium item information, and generates shopping screen data specific to the item category set by the user of the smartphone 10, thereby reconstructing the virtual retail store according to the current cell attribute information. Then, the distributor server 30 transmits the shopping screen data according to the reconstructed virtual distribution store to the smartphone 10 (S167).

FIG. 6 is a flowchart illustrating a second embodiment of a process of the present invention, focusing on the process performed by the smartphone 10. FIG. The control unit 14 controls the operation of the smartphone 10 by turning on the system operation power of the smartphone 10 so that the virtual distribution shop corresponding to the initial home screen screen is displayed on the smart phone 10. [ And the touch screen 12 of the display unit 10 (S310).

After step S310, the controller 14 activates the background generation module 15 with foreground processing (S320).

The background generation module 15 differentiates the editing area E and the fixed area F from the entire area for the initial home screen wallpaper (virtual distribution store) implemented in step S310 and implements S330.

The background generation module 15 implements the editing area E implemented in step S330 as a designated area divided into M × N cells again in step S340. This allows the user to set an item category for the designated area of each individual cell unit using the touch screen 12 in accordance with his / her taste or shopping style. Here, M and M may be set to be equal to or different from each other by a natural number of 1 or more.

After step S340, the background generating module 15 receives the item category setting information for each designated area of the cell from the touch screen 12 in accordance with the input to the touch screen 12 of the user at step S350. In this case, the user can assign the same category setting information to a plurality of designated areas.

After step S350, the background generating module 15 uses the touch screen 12 to select a category of one of the article categories set for each designated area in step S350, when the user inputs the selection on the touch screen 12 The category selection signal is received from the touch cleaner 12 (S360).

After step S360, the background generation module 15 transmits the identification ID of the smartphone 10, category information corresponding to the selection signal according to step S360 to the distributor server 30 via the communication network 20, The partial cell attribute information including the cell location information of the designated area corresponding to the selected category is transmitted to the retailer server 30 (S370). Here, the partial cell attribute information corresponds to an information request for the article included in the category corresponding to the category selection signal in step S360.

In response to the step S370, the retailer server 30 receives the update information of the category corresponding to the selection signal in the step S360 according to the partial cell attribute information in the step S370, So that the virtual retail store can be reconfigured (S380). Through this process, the background creation module 15 performs partial category update of the shopping screen data.

On the other hand, the step S380 of FIG. 6 starts pushing the update information for implementing the virtual distribution store after the widget is activated, which is different from the step S170 of FIG. That is, in step S170 of FIG. 4, since the widget continuously performs data push in the background state, the amount of processing is large and the number of packets is too large, so that communication charges may be excessive.

According to the present invention, if a shopping screen of a virtual distribution store is composed of a plurality of divided cells, a widget is assigned to an article category divided into divided cells, and when an operation is started for each cell, the corresponding widget is activated, Preferably the widget is deactivated. That is, when a widget corresponding to each cell is activated in the cell division structure, data push is started correspondingly, and there may be a slight delay in cell movement. The shopping screen according to the category setting can be implemented as shown in FIG.

In step S380, the distributor server 30 determines the number of suitable articles in the corresponding article category in order to reconstruct the corresponding cell, extracts the article information in the article category according to the partial cell attribute information from the database server 31 do. Thereafter, the distributor server 30 generates update information using the item information of each category selected by the user, and transmits the update information to the smartphone 10 through the communication network 20, thereby achieving reconfiguration of the virtual distribution store. On the other hand, in the second embodiment, the distributor server 30 generates updating information specific to the category set for the user of the smartphone 10 by matching with the article information when there is information on the DM information or the special premium article, To the smartphone 10 via the Internet 20.

When the shopping screen data specific to the category setting information is completed in the home screen according to step S380, the payment module 16 stores the selected cell in the home screen on the home screen desktop having the shopping screen data And performs purchase and settlement of goods corresponding to the designated area to be matched by transmitting and receiving data to and from the distributor server 30 through the communication network 20 (S390).

The present invention can also be embodied in the form of computer readable code on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and may be implemented in the form of a carrier wave . The computer-readable recording medium can also be stored and executed by a computer-readable code in a distributed manner on a networked computer system. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

As described above, the embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention. And is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: smartphone
11: Transmitting /
12: Touch screen
13: button input
13a: Home button
14:
15: background generation module
15a: Updating means
15b: means of implementing desktop
15c: cell property setting means
16: Payment module
17:
20: Network
30: Distributor server
30a: cell property extracting means
30b: DM information extracting means
30c: VIP information extracting means
30d: shopping information providing means

Claims (8)

A method for providing a personalized shopping service of a cell division method through a virtual distribution store formed by remote direct control of the distributor server on a home screen of the smart terminal through a smart terminal connected to a communication network and a distributor server,
A first step of implementing a virtual distribution shop on a home screen desktop of the smart terminal through remote direct control of the distributor server;
A second step in which the smart terminal receives shopping screen data through remote direct control from the retailer server and reflects the shopping screen data on the display screen of the virtual retail store at regular intervals;
A third step of the distributor server defining an editing area in the virtual distribution store and implementing a designated area divided into a plurality of cells for the editing area;
A fourth step of providing, by the smart terminal, cell attribute information including an item category setting for each cell-specified designated area to the distributor server;
A fifth step of the distributor server extracting one or more items for sale from a database corresponding to the item category setting of the cell attribute information and corresponding to the cell-specified designated area;
A sixth step of the retailer server reconstructing the shopping screen data of the virtual retail store in response to the cell attribute information and the extracted item for sale and implementing the virtual retail store of the smart terminal through remote direct control;
A seventh step of the smart terminal performing a purchase process in response to a user's selection through the reconfigured virtual retail store;
Cell division scheme personalized shopping service providing method comprising a.
The method according to claim 1,
In the first step,
The smart terminal displaying a home screen wallpaper composed of a plurality of pages;
The smart terminal reserving at least a portion of the page of the home screen wallpaper on a direct control screen of the distributor server;
The smart terminal driving a background generation module for the reserved direct control screen;
The background generating module establishing a direct control channel with the distributor server through the communication network;
The retailer server establishing a shopping screen on the direct control screen of the home screen wallpaper through the direct control channel;
Detecting, by the distributor server, a user's manipulation on a shopping screen formed on the direct control screen, and providing a shopping screen in response to the detected user manipulation;
The background generation module rejects the change request when a change request according to a user touch operation is provided to some pages of the reserved direct control screen on the home screen desktop;
The method of claim 1, further comprising:
The method according to claim 2,
The fourth step,
Wherein the background generating module comprises: an identification ID of the smart terminal through the communication network; cell position information on the entire designated area of the divided cell set by the user; and article category information set by the entire designated area of the divided cell And transmitting the generated total cell property information to the retailer server.
The method according to claim 3,
In the fifth step,
Confirming user information of the smart terminal corresponding to the identification ID of the retailer server;
Extracting cell location information and item category information for each individual cell from the entire cell property information for the entire designated area of the virtual distribution store divided into cells by the retailer server;
Extracting at least one item to be sold according to the item category information from the database and associating it with an individual cell for each cell in the entire designated area of the distribution server server by the distributor server;
The smart terminal switching the background generation module from background processing to foreground processing;
The method of claim 1, further comprising:
The method according to claim 2,
Wherein the background generation module comprises a plurality of submodules allocated for each divided cell of the direct control screen,
A method of providing a personalized shopping service according to a cell division method,
When the sub module detects that the cell assigned to itself in the direct control screen is accessed by the smart terminal, it switches to foreground processing and requests a shopping screen for the cell of the direct control screen allocated to the distributor server itself ;
Providing a shopping screen for a cell of the direct control screen allocated to a submodule providing the request in response to a request from the submodule to the background generating module;
And displaying the home screen on the home screen.
The method according to claim 5,
The fourth step,
Wherein the background generating module includes an identification ID of the smart terminal, cell position information of a designated area of the divided cell selected by the user, and article category information set for a specified area of the divided cell through the communication network And transmits the partial cell attribute information to the retailer server.
The method of claim 6,
In the fifth step,
Confirming user information of the smart terminal corresponding to the identification ID of the retailer server;
Extracting cell location information and item category information from the partial cell property information for the selected partial designated area from the cell-partitioned designated areas of the virtual distribution store;
The retailer server extracting at least one item to be sold according to the item category information from the database and mapping it to an individual cell for the selected designated area;
And,
A method of providing a personalized shopping service according to a cell division method,
The smart terminal activates and activates the first submodule corresponding to the selected selected area from the background processing to the foreground processing while the second submodule corresponding to the existing activated designation area activates the background processing ≪ / RTI >
The method of claim 1, further comprising:
A computer-readable recording medium having recorded thereon a cell division personalized shopping program for executing the cell division scheme personalized shopping service providing method according to any one of claims 1 to 7.

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