KR20100134898A

KR20100134898A - Shopping widget

Info

Publication number: KR20100134898A
Application number: KR1020090053251A
Authority: KR
Inventors: 최승환
Original assignee: 최승환
Priority date: 2009-06-16
Filing date: 2009-06-16
Publication date: 2010-12-24

Abstract

PURPOSE: A shopping advertisement widget is provided to offer personalized shopping advertisement to a user. CONSTITUTION: A web(100), a desktop(101) and a mobile terminal(102) drive a shopping Widget application. A Widget contents web server offers the product contents through the shopping Widget application to a user. An overture web server applies a competitive bidding type to the shopping goods advertisement. The Widget contents web server transmits data matching with the attribute of the corresponding product in the shopping Widget application.

Description

Personalized Shopping Advertising Widget {Shopping Widget}

The present invention relates to an advertisement providing system and an advertisement providing method using a shopping advertisement widget application according to an individual's preference, and set various tastes of a user in a desktop, web (blog, cafe, home page), and mobile environment using a widget. The present invention relates to an advertisement providing system and an advertisement providing method for selecting and inputting a taste option, an attribute emoticon, an attribute keyword, and a category to provide a corresponding advertisement in a high ranking by introducing a competitive bidding system.

The present invention is a widget for a wide range of services as an application for the user to use anytime, anywhere as a way to output a shopping product advertisement for a user with a variety of attribute data to process the data for smooth output in the widget content server and shopping Apply overture system to sort by keyword price of products. Companies can enter the cost of CPC and increase the reliability of products through competition.

What is a widget? Small tools or parts (a more granular and compact web service)

It is a way of taking the content and functions of the web site and designing the web according to its purpose and situation, and the content coming to the user (only the necessary content of the individual is provided. Long tail law). , Blogs, widgets market in social networks) Click-less structure (all functions are simplified, eliminating unnecessary clicks) and start immediately (provide services without having to go to the website using a web browser) (Widgets don't provide everything about web content, only the core of the information you need)

It also refers to various applications that are provided as desktop icons and occupy a small space on the background screen. Widget applications are widgets that perform a variety of functions, from widget applications that provide decorative effects such as clock and frame functions to informative widget applications such as email notifications, RSS reception of specific homepage information, real-time weather information, and real-time breaking news information. The application is still being developed.

The present invention is a system and advertising method for providing advertisements according to the user's desired requirements anytime and anywhere by using a widget by storing and processing user's requirements as data away from the conventional passive advertisement service method.

The present invention recognizes that it is not easy to properly handle the user's requirements by using the conventional keyword or the one-way advertisement providing method. It is a shopping widget application that saves shopping time and presents the desired product by presenting the user's search criteria with emoticons. It also provides the user with the one-sided ad exposure and the order that the user does not want and the existing method of providing advertisement that is charged per impression. The company's competitive bidding method for CPC method of advertising your products

Set the unit price The firm with the stronger capital increases the CPC unit price.

By listing products by unit price, they help customers and companies communicate better.

By presenting various options and search criteria that are suitable for the user, it is possible to set up only once at the initial stage without the need for input each time so that only the product advertisement that suits the taste can be exposed. Try different combinations of ads. It can be exposed to competitive bidding system to expose the company's sales and trust preemption.

Users don't have to provide unnecessary advertisements, and they are provided with only advertisements that meet their desired tastes, allowing them to shop easily and easily.The company sets the unit price by CPC method to reduce unnecessary advertising costs and preemptively expose the company's sales. Increase

Providing various shopping contents products of users Customers who receive the service without searching every time by setting the keywords and attributes selected by the optional function

When uploading a product, a company inputs each keyword and attribute to help customers select.

Desired season: Spring, Summer, Autumn, Winter, etc. Product image suitable for the season. Desired place: school, park, sea, valley, mountain, etc. Product image suitable for the place. Desired event: Festival, athletic meet, party hall, We will provide a product image that suits the event, such as a ceremonial occasion.

Second Image Combination-Combination of goods background to compare clothes and backgrounds I want Seasonal images: Spring, Summer, Autumn, Winter background image and the products I've chosen Weather images: Sunny, Cloudy, Rice, Rain Background images of and I picked goods images Place images: school, park, sea, valley, mountains

Tertiary Processing Keywords-A service that allows you to search with a wide range of keywords without special reference

Each company enters a property into a shopping product, and the corresponding shopping items are used to express service feelings (pleasure, freshness, outing, etc.), concept (cuteness, sexy, dodo, youthful, bright, refreshing, while, tough, etc ... )

When the product is clicked, it is charged to the overture system When the company registers various attributes, keywords, and images of the product, and sets and raises the CPC unit price, the corresponding products are exposed in the order of higher unit price in the above various options.

In Figure 1 (100) in the web content service output a variety of shopping-related goods and the widget at 104

Install the engine for the operating system on the desktop widget (102) of the mobile service

Since the web widget of 103 is a service through a web browser, a separate widget engine is not needed.

(100) Web content, presenting the overall output of the shopping product and presenting the method

(101) A widget application for use on a regular PC as a desktop widget

(102) Widget application used in mobile phones and smartphones as a mobile widget

(103) A widget web application that can be used in a normal web browser window as a web widget

Appropriate libraries and driving APIs for Widgets for Wiesen Engine PC and mobile

201 Optional features: Initially, you can customize your own styling to expose the desired product at every option

(202) Expose the products you want with various contents such as one's mood, weather, place theme, etc. according to personalization

(203) Various settings buttons for product screens: White Balance, Daylight, Fluorescent, Incandescent View multiple images with thumbnails, Larger images, Enlargement, Reverse lights Change wallpaper (4 seasons and places, etc.) View product details

(204) Scrolling shopping items Scroll slowly from right to left to expose products

Only the top 10 scrolls and the next product has to flip through the page

Payment after moving to the site

205 page buttons: page forward, back, etc.

Claims

A web, desktop, and mobile terminal to drive the shopping widget application including a shopping product;

A widget contents web server providing product contents to a user through the shopping widget application;

An overture web server applying a shopping product advertisement exposure in a competitive bidding scheme;

The widget content web server extracts a product attribute, a category, and a keyword using an emoticon suitable for a user from the shopping widget, and transmits data corresponding to the attribute of a corresponding product from the web overture server to the shopping widget application.

The shopping widget user outputs the shopping product data corresponding to the keyword, the emoticon attribute, and the option through the shopping widget application, and the product data in the overture web server is exposed to the shopping widget of the user through a competitive bidding system to perform desired shopping. A shopping system that makes it possible.

The shopping widget application of claim 1,

Extracts the corresponding product data with various attribute emoticons, categories, and keywords, receives data from the widget content server, extracts a product list organized by unit price in the overture web server, and the shopping widget outputs a desired product in real time. The application that automatically outputs only the product in real time when the user selects the initial desired option in the shopping widget as

The method according to claim 1, wherein the widget content web server,

Receive attribute emoticons, keywords, and category data selected by the user in the shopping widget application, process the data in the widget content web server, transmit the data to the overture web server, and receive the corresponding product list data again.

A system for outputting from the widget content web server to the widget content web server

The method of claim 1 wherein the overture web server,

Shopping companies enter images and corresponding attribute keywords to register products and set appropriate unit prices per click so that they can be exposed to the widget application.

The overture web server applies a financial management system to deposit payment amount by bankbook, virtual account, and real time transfer, and is deducted every time CPC occurs.