KR101403939B1 - Method of providing personalized store shopping auto-recognition payment service using personalized shopping information which is provided by remote direct control of homescreen wallpaper pages of smart terminals, and computer-readable recording medium with personalized shopping auto-recognition payment program for the same - Google Patents

Abstract

The present invention relates to a method of providing a personalized shopping store automatic recognition shopping settlement service using personalized shopping information provided through remote direct control on a home screen desktop of a smart terminal. More particularly, the present invention provides a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone by a distributor server at a remote site, (E.g., DM, premium product information such as coupons) prepared by optimizing the personal information of the user of the smart terminal and providing the personalized shopping information to the virtual shopping store, and then using the smart terminal, When purchasing goods at an offline distribution store connected to a company server, the shopping information connected to the item to be purchased is automatically recognized at the shopping settlement terminal installed at the retail store, and automatically reflects benefits such as price discounts, Lt; / RTI > Alternatively, such an automatic recognition shopping settlement service may be applied not only to the purchase of goods at the off-line distribution store but also to the purchase of the goods through the virtual distribution store implemented on the home screen screen of the smart terminal.

Description

A method for providing a personalized shopping store automatic recognition shopping settlement service using personalized shopping information provided through remote direct control on a home screen desktop of a smart terminal and a computer recording an automatic recognition shopping settlement program for the personalized retail store BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a computer readable recording medium having a computer-readable recording medium, THE SAME}

The present invention relates to a method of providing a personalized shopping store automatic recognition shopping settlement service using personalized shopping information provided through remote direct control on a home screen desktop of a smart terminal.

More particularly, the present invention provides a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone by a distributor server at a remote site, (E.g., DM, premium product information such as coupons) prepared by optimizing the personal information of the user of the smart terminal and providing the personalized shopping information to the virtual shopping store, and then using the smart terminal, When purchasing goods at an offline distribution store connected to a company server, the shopping information connected to the item to be purchased is automatically recognized at the shopping settlement terminal installed at the retail store, and automatically reflects benefits such as price discounts, Lt; / RTI > Alternatively, such an automatic recognition shopping settlement service may be applied not only to the purchase of goods at the off-line distribution store but also to the purchase of the goods through the virtual distribution store implemented on the home screen screen of the smart terminal.

Smart terminals such as smartphones (for example, Apple's iPhone and Samsung's Galaxy S) and smart pads (for example, Apple's iPad and Samsung's Galaxy Tab) are spreading explosively. In particular, the spread of smart terminals is expected to expand in the future, as Google offers the Android platform as an open standard through the Open Handset Alliance (OHA).

Looking at the UI of the smart terminal, it is possible to install an application (hereinafter referred to as 'apps') as desired by a user, and also to delete an application once installed.

We will use the Android platform as an example. [Fig. 9] is a view showing a homescreen, which is a type of desktop in an Android smartphone. In the Android platform, a home screen is provided as a desktop. When a home button installed on a smart terminal is pressed, a home screen as shown in FIG. 9 is displayed on the initial screen. Various widgets are installed on the home screen, and these widgets can be added or deleted as desired by the user. In FIG. 9, a time widget, a weather widget, a search widget, a wireless LAN widget, and a power management widget are displayed on the home screen as an example of such a widget. In addition, Scheduler, message, and so on.

In the smart terminal, various applications can be installed as desired by the user, or an already installed application can be deleted. In the Android smartphone, the application is installed / deleted by pressing the 'Application' button at the bottom of [FIG. 9]. FIG. 10 shows a smartphone UI screen displayed when an application button is pressed on the Android smartphone. When the user clicks the 'Market' icon in the UI, a screen for newly installing the application appears. If you want to delete the installed application, touch the icon of the application for a long time and the delete menu appears.

In the past, attempts have been made to achieve Internet commerce (mobile shopping) by using smart terminals, especially smart phones, mainly in the existing Internet shopping mall operators. To this end, Internet shopping mall operators distribute Internet shopping applications for themselves come. For example, eBay Auction, Gmarket, Lotteria, Interpark, Hyundai Hmall, and Hello Market are applications distributed for this purpose. When a user installs these applications on a smart terminal, the application can achieve business transactions such as Internet shopping and the like. However, in order to do this, the user has to actively find the application in the Android market and install it directly, and it is inconvenient to use the icon only when the application icon is directly operated on the smart terminal. Accordingly, a lot of internet shopping applications Despite this, its use is very poor.

Recently, NFC technology has been actively discussed and it is expected to be applied to various fields in the future. Although it is argued that the smartphone, a representative of mobility technology, will show considerable synergy effect when NFC technology is applied, it is hard to find any other examples except for the use of NFC for payment of traffic charges. Particularly, after applying NFC technology to a smartphone, users are still actively using NFC in the field of shopping for goods at off-line retail outlets, despite the various advantages of NFC technology. I can not.

Accordingly, there is a need in the art for a technology that effectively utilizes a smart terminal for business purposes, such as Internet shopping, while not diminishing the user's satisfaction with the general use of the smart terminal. In particular, It is urgently required to develop technologies for actively utilizing smartphone users' convenience during payment.

[Related Technical Literature]

1. User interface display method and smart phone for the same (Patent Application No. 10-2004-0001136)

2. Method and system for providing desktop contents of virtual key input means (Patent Application No. 10-2010-0100101)

It is an object of the present invention to provide a method of providing a personalized shopping store automatic recognition shopping settlement service using personalized shopping information provided through remote direct control on a home screen wallpaper of a smart terminal.

More particularly, it is an object of the present invention to provide a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone, , Personalized shopping information (e.g., coupons, DM, and premium product information) prepared by optimizing the personal information of the user of the smart terminal is provided to the virtual shopping store, and then the user uses the smart terminal When purchasing goods at an offline distribution store connected to the retailer server, the shopping information connected to the target article is automatically recognized at the shopping payment terminal installed at the distribution store, and the benefits such as price discount are automatically reflected thereby, And to provide a technique for executing payment. Alternatively, such an automatic recognition shopping settlement service may be applied not only to the purchase of goods at the off-line distribution store but also to the purchase of the goods through the virtual distribution store implemented on the home screen screen of the smart terminal.

In order to achieve the above object, the present invention provides a personalization service provided in a virtual distribution store formed through remote direct control of a distributor server on a home screen wallpaper of a smart terminal through a smart terminal connected to a communication network, a distributor server, A method of providing a personalized retail store automatic recognition shopping shopping service using shopping information, comprising: a first step of implementing a virtual distribution store on a home screen desktop of a smart terminal through remote direct control of a distributor server; A second step in which the smart terminal receives shopping screen data from a distributor server and reflects the shopping screen data on a display screen of a virtual distribution shop at regular intervals; The retailer server optimizes the smart terminal user and generates the personalized shopping information including the DM information and the premium information, A third step of performing every interval; The shopping settlement terminal of the retail store connected to the distributor server communicates with the smart terminal of the customer in response to the purchase request of the goods, and stores the DM information / premium information corresponding to the goods to be purchased A fourth step of transmitting the confirmation request message to the short-range wireless communication; The smart terminal determines whether the DM information / premium information corresponding to the purchase item of the confirmation request exists in the personalized shopping information as the smart terminal receives the confirmation request message, and transmits a confirmation message corresponding to the determination result to the shopping payment server A fifth step of transmitting through wireless communication; And a sixth step in which the shopping payment terminal calculates the payment amount for the purchase item of the smart terminal user by reflecting the content of the confirmation message.

The first step of the method for providing a personalized shopping store automatic recognition shopping settlement service according to the present invention comprises the steps of: displaying a home screen wallpaper composed of a plurality of pages of a smart terminal; The smart terminal booking at least a portion of the page of the home screen desktop with a direct control screen of the distributor server; The smart terminal driving a background generation module for the reserved direct control screen; Wherein the background generating module forms a direct control channel with a distributor server through a communication network; Forming a shopping screen on the direct control screen of the home screen desktop via the direct control channel of the retailer server; Detecting a user's operation on the shopping screen formed on the direct control screen by the retailer server and providing a shopping screen in response to the detected user operation; The background generation module may include a step of rejecting a change request when a change request according to a user touch operation is provided to some pages of the reserved direct control screen on the home screen desktop screen.

At this time, the confirmation request message in the fourth step includes information on the individual purchase items of the purchase target goods, and the confirmation message in the fifth step includes information on whether DM information / premium information exists for individual purchase items of the purchase target goods And the benefit information for each of the individual items of the purchase target goods, and the benefit information provided in the confirmation message for each of the individual purchase items of the purchase target goods to apply the payment amount for the purchase target goods It is preferable to calculate it.

According to another aspect of the present invention, there is provided a method for providing a personalized retail store automatic recognition shopping settlement service, comprising: determining whether payment for all goods to be purchased is completed by a shopping payment terminal; When the shopping payment terminal determines that the settlement of all the goods to be purchased has been completed, the goods settlement completion signal is transmitted to the smart terminal through the short-distance wireless communication to provide the DM information / premium information to the shopping settlement terminal by the smart terminal And stopping the operation.

In addition, in the present invention, the background generating module is composed of a plurality of submodules allocated to each page of the direct control screen. In the present invention, when the submodule detects that the page assigned to itself in the direct control screen is displayed on the smart terminal Switching to foreground processing to request a shopping screen for a page of a direct control screen assigned to the retailer server; Providing a shopping screen for a page of a direct control screen assigned to a submodule in which the distributor server has provided the request in response to the request from the submodule to the background generating module.

In addition, the present invention provides a method comprising: identifying a user of a smart terminal; Extracting DM information matching with a user's past purchasing history from a database server; Extracting premium information matching the user's past purchasing history from the database server; And generating the personalized shopping information by reflecting the DM information and the premium information extracted by the retailer server.

According to the present invention, a smart terminal such as a smart phone or a smart pad is effectively utilized for a business purpose such as an Internet shopping, and a user satisfaction is not lowered for a screen frequently used by a user, There are advantages to be gained.

In addition, according to the present invention, when a retailer server directly transmits personalized shopping information through a remote direct control to a virtual retail store implemented on a home screen desktop of a smart terminal, and then purchases goods from an offline retailer, The personalized shopping information stored in the store is automatically recognized by the shopping payment terminal installed in the distribution store and the benefits of the personalized shopping information are automatically reflected thereby improving the user's satisfaction with the retailer, There is a merit that can be minimized.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing an overall system configuration in which the technical idea of the present invention is implemented; FIG.
Fig. 2 is a diagram showing a configuration of a smart phone suitable for applying the technical idea of the present invention. Fig.
3 is a diagram illustrating a configuration of a distributor server for implementing the present invention.
4 illustrates a configuration of a shopping payment terminal for implementing the present invention.
FIG. 5 is a flowchart illustrating a first embodiment of a process performed by a smartphone in the present invention. FIG.
6 is a flowchart showing a process performed by the distributor server in FIG. 5;
FIG. 7 is a flowchart illustrating a process performed by a shopping payment terminal in the present invention. FIG.
FIG. 8 is a flowchart illustrating a second embodiment of a process performed by a smartphone in the present invention. FIG.
9 is a view showing an example of a home screen screen of an Android smartphone;
10 is a view showing a UI screen when an application button of a home screen is pressed in an Android smartphone.
[11] to [14] are diagrams illustrating a shopping floor of a virtual shopping mall implemented as a home screen desktop in the present invention.
FIG. 15 is a view illustrating a screen for a user to inquire personalized shopping information provided in a virtual distribution shop in the present invention; FIG.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a diagram showing the overall system configuration in which the technical idea of the present invention is implemented. Referring to FIG. 1, the overall system includes a smartphone 10, a communication network 20, a distributor server 30, and a shopping payment terminal 40.

First, the smartphone 10 according to the present invention is a smart terminal based on, for example, an Android platform, and has a feature that a home screen desktop is displayed when the system operation power is turned on or the home button 13a is pressed. When the 'Application' button at the bottom of the home screen is selected in the example UI screen of FIG. 9, various application icons installed on the smartphone 10 are displayed.

The retailer server 30 is a device connected to a specific retail store set in advance to provide a shopping service, and stores various goods (goods and services) handled in the retail store Stores the information for sale, and implements a virtual distribution store by remotely controlling the home screen wallpaper of the smartphone 10 according to the present invention. The distributor server 30 implements the virtual distribution store so as to correspond to the off-line distribution store, and updates the contents of the virtual distribution store at regular intervals (for example, a week, every day, every 6 hours). The distributor server 30 is interlocked with the database server 31 so as to acquire the goods information of the distribution store and the user information of the smartphone 10 in order to implement such a virtual distribution store.

In addition, the distributor server 30 optimizes the user based on the user information of the smartphone 10 to generate DM information or premium information. Generally, it will be based on the user's previous purchasing history. The DM information or premium information is generated by selecting the same item as the previously purchased goods or a similar item of the same category. Here, the DM information is a promotional item for a merchandise sold in a virtual distribution store, and generally includes coupons (coupons offering discounts or other benefits). In addition, premium information is a special offer for VIP customers, and it has a special meaning in that it is difficult for general customers to obtain information. The DM information or premium information generated by optimizing for the user is referred to herein as personalized shopping information. An example of the personalized shopping information displayed on the screen of the smartphone 10 is shown in FIG. 15, .

As described above, the distributor server 30 remotely controls the virtual distribution store formed on the home screen screen of the smartphone 10. Therefore, it is preferable that the retailer server 30 directly controls the virtual retailer and sets data by not directly requesting or downloading the personalized shopping information from the smartphone 10. Accordingly, the user of the smartphone 10 can conveniently set personalized shopping information in a virtual distribution store even if he or she does not try or care about it separately. Even if the user of the smartphone 10 does not know whether the DM information or the premium information exists, the satisfaction of the retailer can be increased because the user of the smartphone 10 can benefit from the present invention. Of course, the user can confirm the DM information or premium information on the screen of the smartphone 10, and FIG. 15 shows a screen for the user to inquire personalized shopping information.

The communication network 20 should be construed broadly to mean a wired and wireless network infrastructure for connecting the smartphone 10, the distributor server 30, the shopping payment terminal 40, and the database server 31. The communication network 20 includes a wired LAN, a wireless LAN, a Bluetooth, a 3G / 4G mobile communication data network, and an LTE (Long Term Evolution) network, and various communication technologies can be applied thereto.

The shopping settlement terminal 40 is, for example, a terminal device installed in an offline distribution store, and the retail store has a relation with the distributor server 30. For example, if the distributor server 30 is a device operated by a Shinsegae department store, the shopping payment terminal 40 is a payment terminal device installed at the third floor of the Jukjeon branch of Shinsegae department store, for example. The shopping settlement terminal 40 is a terminal for performing settlement of a product when a user of the smartphone 10 performs shopping at, for example, an offline distribution store. The technical idea of the present invention is similarly applicable to the case of shopping at an online distribution store.

The shopping payment terminal 40 applies the DM information or the premium information individually provided to the user of the smartphone 10 in the distributor server 30 so that the user of the smartphone 10 can purchase the purchase item And provides the calculated amount to the user of the smartphone 10. More specifically, after receiving the DM information or premium information from the distributor server 40 with the smartphone 10, if the smartphone 40 is purchased at the off-line distribution store, 40), the shopping payment terminal 40 automatically recognizes the DM information or the premium information of the purchase item, which is an item corresponding to the purchase target stored in advance in the smartphone 40, in accordance with the goods item to be purchased, . Accordingly, it is possible to solve the inconvenience of finding and providing the DM information or the premium information for the purchase item whenever the goods are bought and paid at the retail store.

FIG. 2 is a diagram illustrating a configuration of a smartphone 10 suitable for applying the technical idea of the present invention. FIG. 9 to FIG. 14 illustrate a configuration of a touch screen 12 of a smartphone 10 Fig. 8 is a diagram for explaining a UI screen.

2, the smartphone 10 includes a first transmission / reception unit 11, a touch screen 12, a button input unit 13, a first control unit 14, a background generation module 15, An article information providing module 16, and a storage unit 17. The first transceiver 11 includes a first NFC module 11a, and the NFC (Near Field Communicator) means a short-range wireless communication technology using a high frequency (HF). The button input unit 13 includes a home button 13a for calling a home screen wallpaper and the background generating module 15 includes an updating unit 15a and an initial screen implementing unit 15b. The article information providing module 16 includes a DM / premium extracting means 16a and a DM / premium providing means 16b. First, the details of the smartphone 10 according to the present invention will be described focusing on the configuration of the background generating module 15 and the article information providing module 16.

In the present invention, the background generating module 15 is composed of a background generating component, which is installed for the home screen wallpaper from the time of shipment from the smart phone 10 so that the user does not need to install the application separately. One example of such a background generating component is a widget. The retailer server 30 forms a direct control channel with the widget and pushes various shopping service related data. Hereinafter, the payment service in the distribution store will be described by dividing the data into two embodiments according to a method in which the distributor server 30 pushes data to the background generating component. Here, the background generating component is not limited to a widget and can be implemented by various techniques including a script. On the other hand, the related data push may be performed at a retail store, but generally can be performed at any time and place.

≪ Embodiment 1 >

The updating means 15a checks whether the initial home screen wallpaper is completed on the touch screen 12 as the first control unit 14 turns on the power of the smartphone 10 And receives an execution request from the first control unit 14 as background processing when the initial implementation is completed.

Accordingly, the updating means 15a transmits a shopping screen provision request to the distributor server 30 through the communication network 20 at regular intervals. That is, the updating unit 15a controls the first transmitting and receiving unit 11 to receive shopping screen data from the distributor server 30 through the communication network 20 while operating as background processing, And stores the shopping screen data provided in the storage unit 17 so as to update the shopping screen data in advance.

Preferably, the update means 15a receives the update data in the background in advance in a time zone (e.g., dawn time) expected to be relatively free according to a preset schedule. When the widget that implements the home screen desktop is activated in the smartphone 10, the widget detects the widget and reflects the previously performed update on the screen. The initial screen implementing unit 15b implements the updated home screen wallpaper through the widget by switching the background processing to the foreground processing when receiving the home screen wallpaper from the user through the home button 13a.

Here, the transition of the background generation module 15 from background processing to foreground processing corresponds to widget activation. In the first embodiment, since the shopping screen data is continuously received by the background processing, if the amount of packets consumed by the smartphone 10 is large but the packet margin is large according to each payment plan, there is no problem. ) May be responsible for paying the associated packet cost, or may be implemented to pay the packet price for the purchase point accumulation.

The initial screen implementing unit 15b implements the updated shopping screen data stored in the storage unit 17 as a home screen on the touch screen 12 (i.e., a virtual distribution store). On the other hand, according to the current standard on the Android platform, the maximum number of home screens is seven, except for the initial home screen desktop, the remaining six are transmitted to the goods through the shopping screen data provided by the distributor server 10 This is also applied to the second embodiment to be described later.

When the shopping screen data is implemented on the home screen by the initial screen implementing means 15b, the DM / premium extracting means 16a extracts the DM / premium information from the shopping payment terminal 40, And controls the module 11a. Herein, the DM information / premium information confirmation request is a request for the user of the smartphone 10 to receive the DM information / premium information for the purchase item to receive the discount at the time of settlement of the purchase item at the distribution store where the shopping payment terminal 40 is provided From the distributor server 30 through the communication network 20 in advance. Here, the DM information / premium information is included in the shopping screen data transmitted by the distributor server 30 to the smartphone 10, and can be used in the same manner as the coupon.

Then, the DM / premium extracting unit 16a analyzes the updated shopping screen data to determine whether there is DM information / premium information corresponding to the purchase item corresponding to the DM information / premium information confirmation request. If it is determined by the DM / premium extracting means 16a that there is DM information / premium information corresponding to an item corresponding to the DM information / premium information confirmation request, the DM / premium providing means 16b transmits a DM information confirmation message And controls the first NFC module 11a to transmit the confirmation message of the premium information to the shopping payment terminal 40 by the NFC method.

≪ Embodiment 2 >

The update means 15a is a means for updating the initial home screen by touching the initial home screen when the initial home screen is implemented on the touch screen 12 as the power of the smartphone 10 is turned on by the control unit 14 Screen 12 as shown in FIG.

The updating means 15a activates the widget with the foreground processing as the execution request is provided from the first control unit 14 and sends the shopping screen providing request together with the identification ID of the smartphone 10 to the distributor server 30 Lt; / RTI > After receiving the shopping screen data from the distributor server 30 via the communication network 20, the updating means 15a completes the updating of the shopping screen data by storing the shopping screen data in the storage unit 17 .

Unlike the first embodiment, the second embodiment starts pushing the shopping screen data after the widget is activated. In the first embodiment, since the processing load of the smartphone 10 is excessively large, especially when the data push is performed while the widget is in the background state, the selection option for the second embodiment may be excessively large, .

In the present invention, the direct control screen is composed of a plurality of pages. Preferably, the widgets (sub-modules) are individually allocated to each page. When the user enters a screen into each page, the corresponding widget is activated, Is preferably deactivated. When the widget is activated, it initiates a data push, so there may be a slight delay per page move.

The initial screen implementing unit 15b receives the user's home screen request input through the home button 13a of the smartphone 10 and stores the updated shopping screen data in the storage unit 17 in the home screen on the touch screen 12 Screen (i.e., a virtual distribution store). Then, the initial screen implementing unit 15b transmits the updated information corresponding to the moved page according to the user's movement request to any one of the plurality of pages constituting the shopping screen data from the distributor server 30 (11) so as to be received through the home screen (20), and then can be implemented on the home screen.

When the first page of the shopping screen data is completed on the home screen by the initial screen implementing means 15b, the DM / premium extracting means 16a of the article information providing module 16 sends a DM information / And controls the first NFC module 11a to receive from the payment terminal 40. [

Then, the DM / premium extracting unit 16a analyzes the updated shopping screen data to determine whether there is DM information / premium information corresponding to the item corresponding to the DM information / premium information confirmation request. If it is determined by the DM / premium extracting means 16a that there is the DM information / premium information corresponding to the item corresponding to the DM information / premium information confirmation request, the DM / premium providing means 16b transmits a DM information confirmation message And controls the first NFC module 11a to transmit the confirmation message of the premium information to the shopping payment terminal 40 by the NFC method.

3 is a diagram illustrating a configuration of a distributor server 30 implementing a virtual distribution store through remote direct control on the home screen desktop of the smartphone 10 according to the present invention. The distributor server 30 preferably provides the shopping screen data specific to the user of the smartphone 10 upon receiving a request for providing the shopping screen together with the identification ID from the updating means 15a. To this end, the distributor server 30 includes a subject extraction means 30a, a DM information extraction means 30b, a VIP information extraction means 30c, and an information synthesis means 30d as shown in FIG.

The subject extraction means 30a receives the shopping screen provision request together with the identification ID of the smartphone 10 by the background generation module 15 of the smartphone 10 via the communication network 20, The database server 31 confirms the user information of the smartphone 10 according to the identity confirmation. Then, the target extraction means 30a extracts, from the database server 31, the interested goods or the shop information of interest, which is matched with the confirmed user information and registered in advance.

The DM information extracting means 30b judges the existence of DM (Direct Marketing) information specific to the user information through inquiry to the database server 31, and extracts the DM information when there is DM information specific to the user information.

The VIP information extracting means 30c judges whether the user of the smartphone 10 is a VIP member through inquiry to the database server 31 through the user information and obtains information on the special premium item or a special premium item From the database server (31).

The information providing means 30d stores the pre-registered interest / store information, the DM information by the DM information extracting means 30b, and the special premium goods by the VIP information extracting means 30c by the interest extracting means 30a Information on the store provided with the special premium item, information on the store to which the distributor wants to sell through the distributor server 30, and the shopping screen data of the smartphone 10 And then transmits it to the smartphone 10 through the communication network 20.

In the present invention, the smartphone 10 has a home screen wallpaper composed of several pages, and at least some of the pages are controlled by a distributor server 30 directly from a remote location to implement a virtual distribution store. Preferably, the first page (see FIG. 9) of the home screen desktop is frequently used by the user, so that the user can still maintain the convenience of the first page 10] to [FIG. 14]) is allocated to a so-called 'direct control screen' which is directly controlled by the distributor server 30.

Also, the direct control screen is an area directly controlled by the distributor server 30, and the change request according to the touch operation of the user is rejected at least in part. That is, the user touch operation is effectively processed for a category operation (for example, an operation related to content confirmation per page, purchase of goods, settlement, etc.) that is previously recognized as necessary for shopping purpose, The operation such as movement is rejected for at least a part of the region, preferably for the entire direct control screen. Therefore, the direct control screen is not an area controlled by the user but an area directly controlled by the remote distributor server 30.

The retailer operating the retailer server 30 using the shopping screen data formed of a plurality of pages as described above preferably designs a home screen wallpaper as an item selected to be suitable for selling to the user, And sell the product. For example, when the user turns on the smartphone 10 in the morning, the merchandise sales screen may be displayed on the day as designed by the retailer. Then, it can perform product guidance, event guidance, coupon provision, etc. corresponding to the DM information designed in a form specific to the smartphone user.

If the user of the smartphone 10 is a VIP member, the premium service can be directly provided through the control screen. For example, if information on a certain type of commodity (e.g., a table for six people, a 3D television for more than 50 inches) is requested, for example, by telephone, the retailer server 30 designates an appropriate commodity purchase page, Direct control can be shown on the screen. In this case, more preferably, the settlement system can be provided in the retailer server 30 so that the purchaser can immediately purchase on the home screen screen.

In addition, since a plurality of pages constituting the shopping screen data provided by the distributor server 30 are constituted, it is possible to provide a separate theme for each page as if a theme is formed by the floor of a department store, The store may be arranged. That is, referring to FIG. 11 to FIG. 13, each page of the direct control screen is configured to correspond to the first, second, and third floors of the Shinsegae Department Store. In addition, it is preferable that an event page is formed on a separate page (refer to FIG. 14), and it is desirable that the event page is designed reflecting the user information.

4 is a diagram showing a configuration of a shopping payment terminal 40 for implementing the present invention. 4, the shopping payment terminal 40 includes a barcode reader 41, a second transmission / reception unit 42, an input / output unit 43, a second control unit 44, (45). The second transceiver 42 includes a second NFC module 42a and the goods settlement module 45 includes a goods recognition unit 45a, a DM / premium application unit 45b, and a payment amount calculation unit 45c Respectively. The shopping settlement terminal 40 according to the present invention will be described in detail with reference to the configuration of the goods settlement module 45. [

The article recognizing means 45a recognizes the purchase item information by recognizing the barcode of the purchase item at the distribution store by the user of the smartphone 10 through the barcode reader 41. [

The DM / premium application unit 45b is provided with a second transmission / reception unit (not shown) for inquiring whether the DM information / premium information for the purchase item is present to the database server 31 using the purchase item information recognized by the article recognition means 45a 42).

The DM / premium applying unit 45b determines whether the purchase item corresponds to the DM information / premium information according to the inquiry.

If the DM / premium application unit 45b determines that the item corresponds to the DM information / premium information, the DM / premium application unit 45b controls the second NFC module 42a to transmit the product information confirmation request for the purchase item to the smartphone 10 .

The DM / premium application means 45b indicates that there is DM information / premium information stored in the smartphone 10 with respect to the purchase item from the smartphone 10 in response to the goods information confirmation request transmitted to the smartphone 10 Is received through the second NFC module 42a.

When the DM / premium application unit 45b receives the confirmation message, the payment amount calculation unit 45c applies the price corresponding to the DM information / premium information retrieved from the database server 31 to calculate the payment amount .

On the other hand, when the DM / premium application means 45b determines that the item is not an item corresponding to the DM information or the premium information, the payment amount calculation means 45c calculates the purchase amount of the purchase item recognized by the barcode reader 41 And calculates a settlement amount.

5 is a flowchart illustrating a first embodiment of a process performed by the smartphone 10 in the present invention. The first controller 14 controls the initial screen of the home screen to be displayed on the touch screen 12 as the system operation power of the smartphone 10 is turned on, (S110).

After step S110, the first controller 14 executes the background generation module 15 with background processing (S120).

In accordance with step S120, the background generating module 15 transmits a shopping screen providing request to the distributor server 30 through the communication network 20 at a predetermined cycle. Preferably, (10). If the retailer server 30 provides the shopping screen data in response to the shopping screen providing request, the background generating module 15 receives the shopping screen data and stores the shopping screen data in the first storing unit 17 once. Through this process, the background creation module 15 updates the shopping screen data (S130).

After step S130, the background generation module 15 implements the widget on the home screen by switching the background processing from the background processing to the home screen request input of the user through the home button 13a (S140).

After step S140, the background creation module 15 implements shopping screen data previously updated in the first storage unit 17 on the touch screen 12 in step S130 in step S130. Such shopping screen data is preferably generated and optimized for the user, but is not limited thereto.

When the shopping screen data is completed on the home screen by the background creating module 15 according to step S150, the article information providing module 16 stores the purchase item to be paid by the user of the smartphone 10 in the retail store The DM information / premium information confirmation request is received from the shopping payment terminal 40 through the NFC method (S160).

After step S160, the article information providing module 16 analyzes the updated shopping screen data so that the DM information / premium information for the purchase item for which the DM information / premium information confirmation is requested is received in step S130 It is determined whether or not it is included in the shopping screen data (S170).

If it is determined that there is the DM information / premium information corresponding to the purchase item for which the DM information / premium information confirmation is requested, the article information providing module 16 transmits the confirmation message of the DM information or the confirmation message of the premium information To the terminal 40 by the NFC method (S180). Conversely, if it is determined that there is no DM information / premium information, the flow advances to step S190 without transmitting the confirmation message.

After step S180, the article information providing module 16 determines whether or not the goods settlement completion signal is received from the shopping payment terminal 40 through short-distance communication (S190). NFC is relatively suitable for such local communication.

If it is determined in step S190 that the goods settlement completion signal has been received, the article information providing module 16 ends providing the DM information / premium information for the purchase item. On the other hand, when the goods settlement completion signal is not received, the article information providing module 16 proceeds to step S160 and repeatedly performs the steps S160 to S190 for each article, It continues until receiving.

6 is a flowchart illustrating a process performed on the distributor server 30 in step S130 in FIG. 5. Referring to FIGS. 1 to 6, After receiving a shopping screen provision request through the communication network 20 together with the identification ID of the smartphone 10 by the background generation module 15 of the smartphone 10 in FIG. 3 (FIG. 3) Upon confirming the ID, the database server 31 confirms the user information of the smartphone 10 (S131).

After step S131, the retailer server 30 extracts interest goods / store information registered in advance matching with the user information for individual users from the database server 31 (S132). In order to maximize the efficiency of selling the goods, the distribution store stores the information on the items of interest or stores of interest for each customer in advance, and stores the information in a database. Step S132 uses this information.

After step S132, the distributor server 30 determines whether there is DM information specific to the user information (S133).

If it is determined in step S133 that there is DM information specific to the user information, the distributor server 30 extracts the DM information (S134). Conversely, if it is determined in step S133 that there is no DM information specific to the user information, the process proceeds to step S135 without extracting the DM information.

After step S134, the retailer server 30 inquires of the database server 31 whether the user of the smartphone 10 is a VIP member through the user information of the smartphone 10 confirmed in step S131 (S135).

If the user of the smartphone 10 is a VIP member as a result of the determination in step S135, the retailer server 30 transmits information on the special premium article or information on the store in which the special premium article is provided from the database server 31 (S136). If it is determined in step S136 that the user of the smartphone 10 is not a VIP member, the process proceeds to step S137 without extracting information on the special premium item or the information on the store having the special premium item do.

After step S136, the retailer server 30 stores the pre-registered interest / store information extracted in step S132, the DM information extracted in step S134, and the special premium item extracted in step S136 The information on the premium store, and the information on the goods to be sold through the distributor server 30, to generate the shopping screen data of the smartphone 10, and then, through the communication network 20 To the smartphone 10 (S137).

7 is a flowchart illustrating a process performed by the shopping payment terminal 40 in the present invention. First, the goods settlement module 45 recognizes the purchase item information by recognizing the barcode attached to the product purchased by the user of the smartphone 10 at the off-line distribution shop through the barcode reader 41 (S210).

After step S210, the goods payment module 45 uses the goods information recognized in step S210 to send the DM information / premium information corresponding to the purchase target goods recognized via the barcode reader 41 to the database server 31 And controls the second transmission / reception unit 42 to inquire whether or not there is a connection (step S220).

In step S220, the goods settlement module 45 determines whether the purchase item in step S220 is an item corresponding to the DM information / premium information (S230). If it is determined in step S230 that the item is DM information or premium information (S250), the reconnaissance price is extracted from the barcode of the article recognized by the barcode reader 41 for the purchase item recognized in step S210, and the payment amount is calculated. This process is internally checked to exclude unnecessary interaction with the smartphone 10 and may be omitted depending on the implementation.

In a case where the goods settlement module 45 determines that the goods are goods corresponding to the DM information / premium information, the goods settlement module 45 transmits a confirmation request message of the DM information / premium information to the goods to be purchased recognized in step S210, 10 in the first NFC module 42a (S240).

After step S240, the goods settlement module 45 responds to the DM information / premium information confirmation request message transmitted in step S240, and transmits a confirmation message indicating that DM information / premium information is present from the smartphone 10 Is received through the second NFC module 42a (S260). At this time, the confirmation request message includes information on the individual purchase items of the purchase target goods, and in response, the confirmation message indicates whether DM information / premium information exists for each individual purchase item of the purchase target goods, It is preferable to include benefit information for each of them. That is, the confirmation request message includes specific information on what kind of product the user is currently going to purchase. In the confirmation message, the DM information / premium information exists in which product among the products, .

When receiving the confirmation message, the goods payment module 45 calculates the payment amount for the purchase item of the user of the smartphone 10 by reflecting the content of the confirmation message. That is, the settlement amount is calculated in consideration of the benefit of the DM information / premium information on the reconnaissance price of the purchase target goods (S270).

After step S270, the goods settlement module 45 notifies the operator of the shopping settlement terminal 40 whether there is more desired purchase item to be paid by the user of the smartphone 10 through the input / output unit 43 And it is determined whether payment has been completed for all purchase items (S280).

If the goods settlement module 45 determines that the settlement has been completed for all purchase items, the goods settlement module 45 controls the second NFC module 42a to transmit the goods settlement completion signal to the smartphone 10 (S290). On the other hand, if it is determined that the settlement price calculation for the additional purchase item is necessary because the payment for all the articles is not completed, the second control unit 44 proceeds from step S210 to step S290 And repeatedly until the smartphone 10 user no longer purchases items to be paid.

7 is the same as the flow chart of the second embodiment of the process performed by the smartphone 10 of FIG. 8, which will be described later.

8 is a flowchart illustrating a second embodiment of the process performed by the smartphone 10 in the present invention. Referring to FIGS. 1 to 8, the first controller 14 controls the initial screen of the home screen to be displayed on the touch screen 12 as the system operation power of the smartphone 10 is turned on, (S310).

After step S210, the first controller 14 activates the background generation module 15 with foreground processing (S320).

The background generating module 15 transmits a shopping screen providing request to the distributor server 30 through the communication network 20 and preferably transmits the shopping screen providing request to the smartphone 10 in order to receive personalized information. Together with the identification ID of the user. If the retailer server 30 provides the shopping screen data in response to the shopping screen providing request, the background generating module 15 receives the shopping screen data and stores the shopping screen data in the first storing unit 17 once. Through this process, the background creation module 15 updates the shopping screen data (S330).

After the step S330, the background generating module 15 receives the request for the home screen wallpaper from the user through the operation of the home button 13a of the user, The updated shopping screen data is implemented as a home screen wallpaper on the touch screen 12 (S340).

After step S340, the background creation module 15 moves the page in the home screen according to the user's request to move to any one of the pages constituting the shopping screen data at step S350.

After the step S350, the updated information corresponding to the moved page on the home screen desktop is received from the distributor server 30 through the communication network 20 and implemented on the home screen immediately (S360).

On the other hand, the step S340 of FIG. 8 is different from the step S130 of FIG. 5, and the push operation for the shopping screen data is started after the widget is first activated. That is, in step S130 of FIG. 5, if data is pushed in the background state, the amount of processing is large and the number of packets is too large, so that a charge bomb may occur. In the present invention, if shopping screen data is composed of a plurality of pages, it is preferable to allocate a widget for each page and activate the widget when entering each page, and disable the widget of the previous page. That is, when the widget corresponding to each page is activated, data push can be started correspondingly, and in this case, there may be a slight delay depending on the page movement.

When the shopping screen data is completed on the home screen by the background creating module 15 according to step S360, the article information providing module 16 stores the purchase item to be paid by the user of the smartphone 10 in the retail store From the shopping payment terminal 40 through the NFC method, a request for confirming the DM information / premium information (S370).

After step S370, the article information providing module 16 analyzes the shopping screen data provided above and updates the DM information / premium information for the purchase item for which the DM information / premium information confirmation is requested, in step S330 (Step S380).

If it is determined that there is the DM information / premium information corresponding to the purchase item for which the DM information / premium information confirmation is requested, the article information providing module 16 transmits the confirmation message of the DM information or the confirmation message of the premium information To the terminal 40 in an NFC scheme (S390). Conversely, if it is determined that there is no DM information / premium information, the flow advances to step S400 without transmitting the confirmation message.

After step S390, the article information providing module 16 determines whether or not the goods settlement completion signal is received from the shopping payment terminal 40 through the NFC method (S400).

If it is determined in step S400 that the goods settlement completion signal has been received, the article information providing module 16 ends providing the DM information / premium information for the purchase item. On the other hand, when the goods settlement completion signal is not received, the article information providing module 16 proceeds to step S370 and repeatedly performs the steps S370 to S400 for each article, It continues until receiving. Information on all goods to be purchased is included in the confirmation request message, and the DM information / premium information presence information and individual information on the goods to be purchased are integrated to generate a confirmation message and provided to the shopping payment terminal 40 You may.

The present invention can also be embodied in the form of computer readable code on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and may be implemented in the form of a carrier wave . The computer-readable recording medium can also be stored and executed by a computer-readable code in a distributed manner on a networked computer system. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

As described above, the embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention. And is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smartphone
11: first transmission /
11a: First NFC module
12: Touch screen
13: Button input section
13a: Home button
14:
15: background generation module
15a: Updating means
15b: means of initial screen implementation
16: Goods information providing module
16a: DM / premium extraction means
16b: DM / premium providing means
17:
20: Network
30: Distributor server
30a: a target extraction means
30b: DM information extracting means
30c: VIP information extracting means
30d: Information providing means
40: shopping payment terminal
41: Barcode reader
42: second transmission /
42a: second NFC module
43: I /
44:
45: Goods payment module
45a: product recognition means
45b: DM / premium application means
45c: payment amount calculating means

Claims (8)

Personalized shopping information provided to a virtual distribution store formed through remote direct control of the retailer server on the home screen wallpaper of the smart terminal through a smart terminal connected to a communication network, a distributor server and a shopping payment terminal, A method for providing a shopping settlement service,
A first step of implementing a virtual distribution shop on a home screen desktop of the smart terminal through remote direct control of the distributor server;
A second step in which the smart terminal receives shopping screen data from the distributor server and reflects the shopping screen data on the display screen of the virtual retail store at regular intervals;
The distributor server provides the virtual distribution shop implemented on the home screen desktop of the smart terminal through the remote direct control for generating the personalized shopping information including the DM information / premium information optimized for the user of the smart terminal A third step of performing an operation for performing the operation at predetermined intervals;
A shopping payment terminal of a distribution store connected to the distributor server via a communication network searches for the smart terminal of the customer in response to the purchase request of the goods and displays DM information / premium corresponding to the goods to be purchased A fourth step of transmitting an information confirmation request message through short-range wireless communication;
Premium information corresponding to the purchase item of the confirmation request is present in the personalized shopping information as the smart terminal receives the confirmation request message, and transmits a confirmation message according to the determination result to the shopping center A fifth step of communicating with the server through short-range wireless communication;
A sixth step of the payment settlement terminal calculating the settlement amount for the purchase item of the smart terminal user by reflecting the contents of the confirmation message;
Lt; / RTI >
In the first step,
The smart terminal displaying a home screen wallpaper composed of a plurality of pages;
The smart terminal reserving at least a portion of the page of the home screen wallpaper on a direct control screen of the distributor server;
The smart terminal driving a background generation module for the reserved direct control screen;
The background generating module establishes a direct control channel with the distributor server through the communication network;
The retailer server establishing a shopping screen on the direct control screen of the home screen wallpaper through the direct control channel;
Detecting a user's operation on the shopping screen formed on the direct control screen by the retailer server and providing a shopping screen in response to the detected user operation;
And the background generation module is configured to reject the change request when a change request according to a user touch operation is provided to a part of the pages of the reserved direct control screen on the home screen desktop screen The method comprising the steps of: a. delete The method according to claim 1,
Wherein the confirmation request message of the fourth step includes information on individual purchase items of the purchase target goods,
The confirmation message of the fifth step includes whether or not the DM information / premium information exists for each individual purchase item of the purchase target goods, and if the DM information / premium information exists,
The method of claim 6, wherein the step of calculating the payment amount for the purchase target goods by applying the benefit information provided in the confirmation message to each of the individual purchase items of the purchase target goods comprises: A method of providing a shopping settlement service automatically recognizing a distribution shop.
The method of claim 3,
Determining whether payment for all goods to be purchased by the customer is completed by the shopping payment terminal;
When the shopping settlement terminal determines that the payment for all the goods to be purchased has been completed, transmits a goods settlement completion signal to the smart terminal through the short-range wireless communication, Stopping provision to the terminal;
The method comprising the steps of: receiving a personalized shopping information from a personalized shopping mall;
The method of claim 4,
Wherein the background generation module comprises a plurality of submodules allocated to each page of the direct control screen,
A method for providing a personalized retail store automatic recognition shopping shopping service using the personalized shopping information,
When the sub module detects that the page assigned to itself in the direct control screen is displayed on the smart terminal, it switches to foreground processing and requests a shopping screen for a page of the direct control screen allocated to the distributor server, ;
Providing, by the retailer server, a shopping screen for a page of the direct control screen assigned to a submodule providing the request in response to a request from the submodule to the background generating module;
The method comprising the steps of: receiving a personalized shopping information from a personalized shopping mall;
The method of claim 5,
Receiving the shopping screen data for each page of the direct control screen in advance from the distributor server with background processing while the background generating module is not displaying the direct control screen;
If the background generating module detects that the direct control screen is displayed, switching to foreground processing to form a shopping screen of the direct control screen using data of the shopping screen provided in advance;
The method comprising the steps of: receiving a personalized shopping information from a personalized shopping mall;
The method of claim 6,
Identifying the user of the smart terminal by the distributor server;
Extracting DM information matching the past purchasing history of the user from the database server;
Extracting premium information matching the past purchasing history of the user from the database server;
The retailer server generating the personalized shopping information by reflecting the extracted DM information and premium information;
The method comprising the steps of: (a)
A computer-readable recording medium having recorded thereon a program for performing a method of providing a personalized shopping mall automatic recognition shopping settlement service using personalized shopping information according to any one of claims 1 to 7.

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