KR20010079042A - Internet shopping mall system and managing method therefor using cyber business proprietor - Google Patents

Abstract

PURPOSE: An Internet shopping mall system using a cyber business man and a method for managing thereof are provided to enhance a business performance by receiving an excusive right of one's residence place from a shopping mall and receiving a profit from a client who is recommended by another person and receiving an additional profit through an after service after a commodity is sold. CONSTITUTION: A user connects to a shopping mall web site of a shopping mall operator and registers as a cyber business man member and inputs a plurality of clients recommended(S10,S11). A shopping mall operator transmits a publicizing mail to the clients through a mail server(S12). If a purchase of a client is generated through the transmitted publicizing mail(S13), the shopping mall operator confirms whether the client is one of the recommended clients(S14), and allocates the profit to the cyber business man member in accordance with the result thereof(S15). If the client is one of the recommended clients, the shopping mall operator distributes the profit to the corresponding cyber manager member(S16). If the client is not a recommended client, the profit is distributed to another cyber business man member resided in an adjacent area(S17). If the user requests an after service(S18), the shopping mall operator selects a cyber business man member capable of processing a client service(S19), and the cyber business man member manages client requesting contents(S20) and receives the corresponding profit(S21).

Description

INTERNET SHOPPING MALL SYSTEM AND MANAGING METHOD THEREFOR USING CYBER BUSINESS PROPRIETOR}

The present invention relates to an Internet shopping mall system using a cyber salesperson and its operation method, and more particularly, to an internet shopping mall system using a cyber salesperson that can increase customer satisfaction by adopting an effective sales management and customer management method. .

Recently, with the explosive proliferation of Internet users, information technologies such as multimedia and communication technologies have been rapidly developed, and internet shopping malls using the internet network have been activated, and many internet shopping malls are operated by individual companies or individual users. Therefore, many Internet shopping mall operators have introduced the customer recommendation method in marketing, which allocates a certain profit when an existing member recommends another customer so as to increase the operating profit by promoting their website to more customers. have.

The conventional Internet shopping mall operating structure using the customer recommendation method is schematically illustrated in FIG. 1, which provides an internet shopping mall and performs a corresponding internet shopping mall related process, and the shopping mall system 5. Customer (3) ordering and purchasing goods through the product, a producer (4) supplying the product to the shopping mall system (5), a member information database (7) storing member information, and a product information data storing product information. A base 8 and a payment system 6 which is a means of payment through online payment or electronic payment for ordered products.

Looking at the operation process, the shopping mall system (5) recruits cyber sales members (that is, salesmen who operate online) with general customer members on the Internet and registers information about them in the member information database (7). Then, a plurality of products supplied from each producer 4 are classified and registered in the product database 8. The customer 3 accesses the shopping mall system 5 by using a terminal connected to the Internet to shop, finds a product to purchase, and applies for an order. The shopping mall system 5 checks whether the customer 3 who purchased the product is a recommended customer through the cyber sales member through the member information database 7, and if the customer recommended through the cyber sales member, the payment system ( 6) After the payment for the product requested by the customer (3) is confirmed, the predetermined profit will be distributed to the cyber sales member, and the product (4) or the product delivery company will be sent to the customer (3). ), And notify the customer 3 of the result.

However, the Internet shopping mall operating structure has the following problems in the process of managing cyber sales members.

The cyber seller member registers the customer on the server device of the shopping mall operator to receive profits and does not play any role after the recommended customer purchases the goods. Therefore, when a shopping mall operator receives a separate requirement (such as after-sales service or an exchange of goods) from the customer after delivery of the goods, he or she must mobilize his / her own personnel to solve the problem or contact the producer or repair company to handle the customer's requirements. do. In other words, the mall operator has to operate a separate manpower at all times, so profitability is low, and it is very difficult to deal with customer complaints immediately.

In addition, since the cyber sales members are recruited indiscriminately, the number of members that can be actually recruited per one cyber sales member is very low, so the probability of actual purchase is very low, so the profits distributed to the cyber sales members are insignificant. Mostly. As a result, the number of cyber sales members who are continuously active decreases, thus lowering the profitability of shopping mall operators.

The above problem will be more prominent when the cyber sales member is a technician who can directly handle the customer's requirements or a self-employed person operating a company offline (eg, home appliance sales or repair business). Cyber sales members with such skills clearly have the ability to directly handle customer demands, but the traditional Internet shopping mall operating structure only considers the sales capabilities of cyber sales people, so it cannot be seen as effective management of cyber sales people.

In conclusion, the conventional internet shopping mall does not consider whether the cyber seller member can directly handle the customer's requirements, and thus, there is no room for more profit to be distributed to the cyber seller member. Sales profit of the sales member is also allocated only by the purchase of goods by the member's recommended customer, so operating income is relatively low. In addition, the shopping mall operator had to accept customer complaints due to the difficulty in managing a separate manpower for handling customer requests and the immediate resolution of actual customer requests.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object thereof is to provide an internet shopping mall system and a method of operating the same, which can increase customer satisfaction by adopting effective sales management and customer management methods.

Another object of the present invention is to recruit cyber sales members by region and receive a plurality of customers from them, efficiently distribute profits generated from the customers to the cyber sales members, and after the customer purchases the goods through the cyber sales members It provides an Internet shopping mall system and a method of operating the cyber shopping mall that can increase customer satisfaction by allowing management.

1 is a view schematically showing the operation structure of the Internet shopping mall incorporating a conventional customer recommendation method.

2 is a block diagram of an Internet shopping mall system using a cyber sales person according to an embodiment of the present invention.

3 is a flowchart illustrating a method of operating an internet shopping mall using a cyber sales person according to an exemplary embodiment of the present invention.

Figure 4 is a flow chart showing in detail the process from the cyber business registration step (S10) to the promotional mail sending step (S12) of FIG.

FIG. 5 is a flowchart showing the first profit dividend step S15 of FIG. 3 in detail.

FIG. 6 is a flowchart illustrating a process from the customer service request step S18 to the second profit dividend step S21 of FIG. 3 in detail.

<Explanation of symbols for the main parts of the drawings>

10: server device

15: main server

17: program selection execution section

18: database management department

19: Cyber Sales Database

20: customer database

Internet shopping mall system using the Internet according to the present invention for achieving the above object, in the Internet shopping mall system connected to a plurality of customer terminals and cyber sales terminal and the Internet, by selectively employing a cyber sales member from a number of them And a server device for recommending a customer of the customer, distributing a first profit generated by the purchase of the customer's goods to the cyber sales member, and distributing a second profit generated by the customer's post-service application to the cyber sales member. It is done.

In addition, the method of operating an Internet shopping mall system using the Internet according to the present invention includes selectively hiring a cyber sales member, receiving a plurality of customers from the cyber sales member, and purchasing the goods of the recommending customer or the general customer. And distributing the generated first profit to the cyber sales member, and distributing the second profit generated by the post-service application of the customer who purchased the goods to the cyber sales member.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail.

Figure 2 schematically shows an Internet shopping mall system using a cyber sales person according to an embodiment of the present invention.

As shown in FIG. 2, the Internet shopping mall system includes a server device 10 arranged to allow an information provider who operates a shopping mall to sell goods to a customer through the Internet and to manage a cyber salesperson. It comprises a customer terminal (1) arranged to access the server apparatus 10 of the information provider to operate, and a cyber seller terminal (2) arranged to connect the cyber operator to the server apparatus 10 of the information provider via the Internet. Each of the terminals (1, 2) is provided with a browser capable of accessing the Internet by an Internet protocol, which is a tool used to search HyperMedia Text described in HTML and searches all documents on the Internet. Display the contents of the document on the screen for the user to view.

On the other hand, the server device 10 includes a connection unit (not shown) for connecting to the Internet, an interface unit (not shown) and an Internet protocol unit (not shown) for outputting the input contents to the corresponding device, and through the interface unit The main server 15 operates each device so that the corresponding device processes the input contents, and transmits the data requested by the browser of the consumer or cyber operator terminal to each terminal according to the hypertext transfer protocol, and a plurality of terminals 1, 2) and a mail server 16 responsible for sending and receiving mail between the server apparatus 10 and the server apparatus 10.

In addition, the server device 10 further includes a database (DB) management unit 18 and a program selection execution unit 17. The program selection execution unit 17 includes a main server 15 and a database management unit ( 18) are connected to each other and operate by exchanging data with them, and based on the functions of CGI (Common Gateway Interface) or PHP (Professional Hypertext Page Tool), mail sending program, customer referral program, cyber business confirmation program, profit sharing A program, a customer request (for example, A / S) processing program, a mobile phone text transfer program are provided, and the program is selected and executed according to the command from the main server 15. The DB management unit 18 operates by the main server 15 and outputs data necessary for the program selection execution unit 17 to operate with reference to the cyber business operator DB 19, the customer DB 20, and the product DB 21. do. The customer DB 20 stores general customer information together with the customer information recommended by the cyber sales member, and the cyber sales DB 19 stores the personal information of the cyber sales registered as a sales member, and the product DB 21. Stores the product information of the goods registered for sale.

In addition, the server device 10 is connected to the electronic payment server 22 of the financial institution, the mobile phone character transmission server 23 of the mobile communication company, the goods delivery server 24 of the goods delivery company via the Internet, the program selection execution When the corresponding program is driven by the unit 17, it is configured to receive the necessary data through the DB management unit 18 to perform an electronic payment function, a mobile phone text transmission function, and an article delivery function, respectively.

The operating procedure of the Internet shopping mall system according to the present invention configured as described above will be described with reference to FIG. 3 is a flowchart schematically illustrating an operation procedure of the Internet shopping mall system according to the present invention, and shows the entire operation process of the Internet shopping mall centering on the role of a cyber salesperson member.

First, an Internet user who wishes to act as a cyber salesman accesses a shopping mall website of a shopping mall operator, registers as a cyber sales member, and inputs a plurality of customers whom he / she would like to recommend (S10, S11). At this time, the shopping mall operator confirms the living area and the number of recommended customers of the cyber salesperson member and satisfies a predetermined condition to be approved as the cyber salesman member and stores the input data in the databases 19 and 20. The shopping mall operator sends a promotional mail to the customers recommended by the cyber salesperson member through the mail server 16 (S12), and when the purchase of the customer occurs through the sent promotional mail (S13), the shopping mall operator is a purchase customer. Check whether or not the customer is recommended by the cyber sales member (S14), and accordingly as a result, the profit is first allocated to the cyber sales member (S15). At this time, if the purchasing customer is a customer recommended by the cyber sales member, the shopping mall operator distributes the profit to the corresponding cyber sales member (S16), and if the customer is not recommended by the cyber sales member, the customer who lives near the address of the customer The profits are distributed to other cyber business members (S17).

After the customer purchases the product of the shopping mall and receives it through the above-described process, when the customer requests the post-service (ie, A / S request, goods exchange request, usage guide, etc.) to the mall operator (S18), the mall operator The cyber salesperson who can directly process the service is selected (S19), the customer requirements are processed (S20), and the profits are secondly allocated to the corresponding cyber salesman who processed the service (S21).

4 is a detailed view of the process from the cyber business registration step (S10) of Figure 3 to the promotion mail sending step (S12) of Figure 3, the browser (A) and the main server ( 15) (B).

When a user who wants to act as a cyber salesperson inputs the server address of the Internet shopping mall into his terminal 2 (step 211), the main server 15 transmits the shopping mall homepage to the user terminal 2 (step 212). . When the user applies for cyber business registration (step 213), the main server 15 transmits a registration application screen to the user terminal 2 (step 214), and the user owns his / her personal information, residence area, and business activity desired area. Enter (step 215). The main server 15 checks whether the region selected by the user is overlapped with the region of other registered cyber sales members by referring to the cyber sales DB 19 (step 216). If it is determined in step 216 that the region is duplicated, the main server 15 transmits a screen for rejecting cyber business member registration to the user terminal 2 (step 217). If the area selected by the user in step 216 does not overlap with the area of other registered cyber sales members, the main server 15 receives the number of customers who can be recommended from the user and checks whether the number of customers is greater than a certain number (X). It is determined (S218). At this time, if the number of customers who can be recommended is less than the predetermined number X, the screen for rejecting the cyber sales member registration is transmitted to the user terminal 2 (step 219). When all of the above steps 216 and 218 are satisfied, the main server 15 approves the cyber business member registration of the connected user (hereinafter referred to as 'cyber business'), and displays a screen for requesting ID and password input. By transmitting to the terminal 2 (step 220) and the cyber salesman enters the desired ID and password (step 221), the cyber business registration step (S10) of Figure 3 is completed. At this time, the registered information of the cyber sales member is stored in the cyber sales DB (19).

After the registration of the cyber sales member is completed as described above, the main server 15 transmits the customer recommendation writing page to the cyber sales terminal 2 using the customer recommendation program stored in the program selection execution unit 17 (step 222). . The customer recommendation program is a CGI or PHP program that is written so that a cyber salesperson member can input and modify information about a person he or she would like to recommend as a customer. The cyber sales member inputs information about the customer who wants to be recommended in the customer recommendation writing page and transmits the information to the main server 15 (step 223). The main server 15 stores the customer information recommended by the cyber sales member in the customer DB 20, and then sends a promotional mail to these recommended customers through the mail server 16 (step 224).

Although it is shown in FIG. 4 that only the number of customers who can be recommended and the number of recommendable customers are satisfied when registering the cyber sales member, the step of confirming the business registration certificate may be added. That is, by adding the step of confirming the business registration certificate, the shopping mall operator can determine the operator operating the company offline, and can indirectly assure the customer request processing capacity of these sales members.

5 shows in detail the primary profit allocating step (S15) of FIG. 3, wherein the main server 15 (B), the program selection execution unit 17 (C) and the DB manager 18 (D) of FIG. Based on the figure, a method of allocating profits from product sales is shown.

When the sale of the goods to the customer is completed, the main server 15 uses the program selection execution unit 17 to determine to whom of the plurality of cyber sales members stored in the cyber sales DB 19. The profit sharing program is executed (step 250). The profit sharing program is a program written on the basis of CGI or PHP functions to determine which cyber sales member to distribute profits to. When the profit sharing program is driven, the program selection execution unit 17 binarizes the information data (ie, personal information of the customer, place of residence, purchased goods, etc.) of the purchased customer during the product sales process and manages the DB management unit 18. Request analysis of the data (step 251). The DB management unit 18 searches the customer DB unit 20 to find out whether the purchase customer's information data is classified as the recommended customer (step 252), and the program selection execution unit 17 analyzes the result. The page is sent to the main server 15 (step 253). If the purchase customer is a customer recommended by the cyber sales member (step 254), the main server 15 ends the profit sharing program after allocating the profit to the corresponding cyber sales member who recommended the customer (step 255).

On the other hand, if the purchase customer is not the customer recommended by the cyber sales member in the step 254, the main server 15 restarts the profit sharing program (step 256), the program selection execution unit 17 Process the information data of the purchasing customer through the DB management unit 18 requests the analysis (step 257). The DB manager 18 searches and analyzes the cyber sales member's information data corresponding to the residential information of the customer with reference to the cyber sales DB 19 (step 258), and the program selection execution unit 17 displays the results. The informing analysis result page is transmitted to the main server 15 (step 259). The main server 15 determines the cyber sales person living in the region closest to the purchaser's residence as a profit divider through the analysis result page transmitted from the program selection execution unit 17 (step 260), and then to the cyber sales member. After the profit is allocated (step 271), the profit sharing program ends.

6 shows in detail the process from the customer service request step (S18) of Figure 3 to the second profit dividend step (S21), the main server 15 (B), the program selection execution unit 17 ( C) and DB management unit 18 (D) illustrate a method of allocating profits generated from the sale of goods. Although the customer's requirements requested in step S18 of FIG. 3 may be various, such as after-sales service, goods exchange, or usage inquiries of the goods, the most frequent requests from the customer are mainly after-sales service. For convenience, the customer's request will be defined and described as an after-sales service (A / S) of the goods.

When the customer who purchases the product connects to the shopping mall server apparatus 10 to receive the after-sales service, the main server 15 drives the service processing program stored in the program selection execution unit 17 (step 300). The program selection execution unit 17 calls the service request page (step 301), and the main server 15 transmits the service request page to the customer terminal (step 302). The customer inputs the contents of the service he / she wants to receive in the service application page transmitted to his terminal (step 303) and transmits them to the main server 15. After receiving the customer's service request, the main server 15 checks whether or not the cyber sales member who received the profit dividend when selling the goods can serve the customer (step 304). If possible, divide the profits with the member and terminate the program.

On the other hand, if the cyber sales member receiving the sales profit in the step 304 is unable to service the customer, the main server 15 drives the serviceable cyber sales confirmation program stored in the program selection execution unit 17 ( Step 305). The cyber sales confirmation program is a program written on the basis of a CGI or PHP function to select a cyber sales member who can provide customer service when the cyber sales member who receives the profit from the sales cannot directly perform the customer service. When the main server 15 drives the cyber sales confirmation program of the program selection execution unit 17, the program selection execution unit 17 processes the pre-input data, that is, the information data for the customer who requested the service, and the DB management unit. Request analysis of the data at 18 (step 306). The DB management unit 18 searches for and analyzes the requested data with reference to the cyber business operator DB unit 19 (step 307), and the program selection execution unit 17 transmits the analysis result page to the main server 15. (Step 308). The main server 15 selects a cyber sales member to act as a customer service (step 309), and then informs the selected cyber sales member of the customer service application through the mobile phone text transmission server 23 and the mail server 16 ( Step 310). Thereafter, when the cyber sales member completes the customer service, the profit is distributed (step 311) and the program ends.

Although FIG. 5 illustrates that the customer who purchased the goods is a referral customer, the dividend is distributed to the cyber salesperson who referred the customer, and the sales profit is allocated to the cyber salesman near the customer address if the customer who purchased the goods is not the recommended customer. It is also possible to select cyber sellers who will receive direct profits. For example, before the recommended customer determination step (S14) of FIG. 3, the main server 15 transmits an application screen asking whether the cyber salesperson is selected to the customer terminal, and if the customer wants to select the salesperson directly, the profit to the selected cyber salesperson. Allocate and exit the program.

In the embodiment of the present invention, the criterion for confirming whether the region is overlapped at the cyber business registration step is an area appropriately selected by the shopping mall operator among data corresponding to the city, county, district, and district of the member address. In addition, the number of recommended customers as a standard when registering a cyber business is set to 200. However, the number of these recommended customers can be varied.

In an embodiment of the present invention, the profit sharing ratio for the mall operator to distribute the profit to the cyber sales member is set to 90%. However, such a profit sharing ratio or a distribution method is not limited to this embodiment and can be changed in various ways.

In the above, preferred embodiments of the present invention have been described, but those skilled in the art can make various changes without departing from the claims of the present invention.

As described above, according to the Internet shopping mall system using the cyber sales member according to the embodiment of the present invention and a method of operating the same, unlike the conventional internet shopping mall in which the cyber sales member is allocated a profit only to the customer recommended by him, You can get exclusive monopoly from the shopping mall for your place of residence, and you can receive additional profits from other buyers you haven't recommended, and divide the additional profit through after-sales service even after the goods are sold. This can greatly increase operating profit.

In addition, according to the present invention, the shopping mall operator can ensure a high sales profit to the cyber sales member can motivate the cyber sales member to continue sales activities, after-sales service for the customer who purchased the goods Can be processed quickly through a cyber sales member close to the customer's place of residence, thereby reducing the required manpower and significantly increasing customer satisfaction, thus allowing the shopping mall to operate efficiently.

Claims (14)

In the Internet shopping mall operating method using a cyber salesperson, (a) selectively hiring cyber business members; (b) receiving a plurality of customers from the cyber business member; (c) distributing a first profit generated from the purchase of goods of the recommended customer or the general customer to the cyber business member, and (d) a method of operating an internet shopping mall using a cyber salesperson, comprising: distributing a second profit generated by the recommendation customer or an after-sales service of a general customer to the cyber sales member. The method of claim 1, In the step (a) of selectively hiring the cyber sales member, Judging whether the residence area of the applicant who wants to become a cyber salesperson overlaps with the residence of another registered cyber business member; If the applicant's residence area overlaps with the previously registered cyber business member's residence area, refusing to join the membership, and if not, receiving the number of customers who can be recommended from the applicant, and The Internet shopping mall operating method using a cyber salesperson, characterized in that it comprises the step of approving the membership if the input number of recommended customers more than a predetermined number. The method of claim 1, The first profit distribution step (c) is, Determining whether the customer who purchased the item is classified as a recommendation customer, If the customer is a recommendation customer, allocating the first profit to the cyber sales member who recommended the customer, and If the customer is a general customer who is not classified as a recommendation customer, the cyber sales member having the matched information data is determined as the optimal cyber salesman by comparing the information data of the customer and the information data of the plurality of cyber sales members. 1 Internet shopping mall operating method using a cyber operator comprising the step of allocating profits. The method of claim 3, wherein The optimal cyber sales member operating method of the Internet shopping mall using a cyber salesperson, characterized in that it has the same residential information as the residential information of the general customer information data. The method of claim 1, In the first profit distribution step (c), A method of operating an internet shopping mall using a cyber salesperson, wherein a customer who purchases an item directly selects a cyber salesperson member to whom the first profit is distributed. The method of claim 1, The second profit distribution step (d), Allocating the second profit to the cyber sales member if the cyber sales member who has received the first profit is able to process the after sales service of the customer; When the cyber sales member who is allocated the first profit cannot process the customer's after-sales service, the optimal cyber sales person having the matched information data by comparing the customer's information data with the information data of other cyber sales members Selecting members, and Internet shopping mall operating method using a cyber sales member, comprising the step of allocating the second profit to the optimal cyber sales member. The method of claim 6, The optimal cyber sales member operating method of the Internet shopping mall using a cyber salesperson, characterized in that it has the same residential information as the residential information of the customer information data. In the Internet shopping mall system connected to a plurality of customer terminals and cyber sales terminal, the Internet, Recruiting a number of cyber sales members by region, recommending a plurality of customers from them, allocating the first profits generated from the purchase of customers' goods to the cyber sales members, and receiving the second profits generated by the customer's after-sales service application. Internet shopping mall system using a cyber salesperson, characterized in that it comprises a server device distributed to the cyber sales member. The method of claim 8, The server device, A main server for transmitting the requested data from a browser of the customer terminal or the cyber operator terminal; Program selection for exchanging data with the main server and hiring the cyber operators, distributing profits, and providing customer service processing based on the functions of CGI (Common Gateway Interface) or PHP (Professional Hypertext Page Tool). An execution unit; And An internet shopping mall system comprising a database storing customer information and cyber sales information, and including a database management unit for outputting data required by the program selection execution unit from the database. The method of claim 8, The server device, The cyber salesperson is characterized by comparing the living area information data of the applicant who wants to register as a cyber sales person with the living area information data of other registered cyber sales members, and inputting the number of customers who can be recommended from the applicant. Internet shopping mall system using. The method of claim 8, The server device, If the customer who purchased the goods is a recommended customer, the first profit is distributed to the cyber sales member who referred the customer. If the customer is a general customer rather than the recommended customer, the optimal cyber sales member corresponding to the information data of the general customer. Internet shopping mall system using a cyber sales member, characterized in that to distribute the first profit to. The method of claim 11, The optimal cyber sales member is an Internet shopping mall system using a cyber sales person, characterized in that it has the same residential information as the residential information of the general customer information data. The method of claim 8, The server device, If the cyber sales member who receives the first profit is unable to process the after sales service of the customer, the second sales profit is distributed to the optimal cyber sales member corresponding to the customer's information data. Internet shopping mall system. The method of claim 13, The optimal cyber sales member is an Internet shopping mall system using a cyber sales person, characterized in that it has the same residential information as the residential information of the customer information data.