KR101403940B1 - Method of providing prestige service using buying pattern which is provided by remote direct control of homescreen wallpaper pages of smart terminals, and computer-readable recording medium with buying pattern based prestige service program for the same - Google Patents

Abstract

The present invention relates to a method for providing a prestige service to a user of a smart terminal through a remote direct control of a home screen desktop of a smart terminal according to their purchasing tendencies. More particularly, the present invention provides a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone, Based on the purchasing history, the purchasing tendency of the smart terminal users is individually grasped, and based on the purchase tendency, the purchasing tendency based on the purchase tendency for making the purchase of the prestige goods according to the special price through the premium grade setting on the virtual distribution shop of the smart terminal And a method of providing a prestige service.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for providing a prestige service based on a purchase propensity that is delivered through remote direct control to a home screen desktop of a smart terminal, and a computer readable recording medium on which a prestige service program based on a purchase propensity for the smart pricing BUYING PATTERN WHICH IS PROVIDED BY REMOTE DIRECT CONTROL OF HOMESCREEN WALLPAPER PAGES OF SMART TERMINALS, AND COMPUTER-READABLE RECORDING MEDIUM WITH BUYING PATTERN BASED PRESTIGE SERVICE PROGRAM FOR THE SAME}

The present invention relates to a method for providing a prestige service to a user of a smart terminal through a remote direct control of a home screen desktop of a smart terminal according to their purchasing tendencies.

More particularly, the present invention provides a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone, Based on the purchasing history, the purchasing tendency of the smart terminal users is individually grasped, and based on the purchase tendency, the purchasing tendency based on the purchase tendency for making the purchase of the prestige goods according to the special price through the premium grade setting on the virtual distribution shop of the smart terminal And a method of providing a prestige service.

Smart terminals such as smartphones (for example, Apple's iPhone and Samsung's Galaxy S) and smart pads (for example, Apple's iPad and Samsung's Galaxy Tab) are spreading explosively. In particular, the spread of smart terminals is expected to expand in the future, as Google offers the Android platform as an open standard through the Open Handset Alliance (OHA).

Looking at the UI of the smart terminal, it is possible to install an application (hereinafter referred to as 'apps') as desired by a user, and also to delete an application once installed.

We will use the Android platform as an example. [Fig. 9] is a view showing a homescreen, which is a type of desktop in an Android smartphone. In the Android platform, a home screen is provided as a desktop. When a home button installed on a smart terminal is pressed, a home screen as shown in FIG. 9 is displayed on the initial screen. Various widgets are installed on the home screen, and these widgets can be added or deleted as desired by the user. In FIG. 9, a time widget, a weather widget, a search widget, a wireless LAN widget, and a power management widget are displayed on the home screen as an example of such a widget. In addition, Scheduler, message, and so on.

In the smart terminal, various applications can be installed as desired by the user, or an already installed application can be deleted. In the Android smartphone, the application is installed / deleted by pressing the 'Application' button at the bottom of [FIG. 9]. [Figure 10] shows the smartphone UI screen displayed when the application button is pressed on the Android smartphone. When the 'Market' icon is clicked on the UI, a screen for installing the application is displayed. If you want to delete the installed application, touch the icon of the application for a long time and the delete menu appears.

Traditionally, attempts have been made to provide Internet commerce (mobile shopping) while on the move using smart terminals, especially smart phones, mainly in the existing Internet shopping mall operators. To this end, the Internet shopping mall operators have developed an Internet shopping application for themselves Has been distributed. For example, eBay Auction, Gmarket, Lotteria, Interpark, Hyundai Hmall, and Hello Market are applications distributed for this purpose. When a user installs these applications on a smart terminal, the application can achieve business transactions such as Internet shopping and the like. However, in order to do this, the user has to actively find the application in the Android market and install it directly, and it is inconvenient to use the icon only when the application icon is directly operated on the smart terminal. Accordingly, a lot of internet shopping applications Despite this, its use is very poor.

Meanwhile, in department stores and other retail outlets, premium customers are contributing significantly to overall revenues, and accordingly, efforts are being made to increase loyalty to premium customers. These premium customers are demanding expensive prestige products that are difficult for others to buy. These prestige products include premium handbags, luxury suits, luxury watches, sports cars, airline first class tickets, And luxury apartments. These prestige products are products that do not generate demand from general customers, and most of them are purchased by premium customers, but it is clear that if ordinary customers allow it, they would like to enjoy luxury only once.

Prestige products are often not exhausted because demand is not wide. For example, in the case of a hotel reservation or a first class airline ticket, the reservation rate is not high and is often vacated. Considering such fact, the price is very high. Even the best handbags, luxury suits, luxury watches, and sports cars will not be sold except for some products that became fashionable, leaving the burden on retailers. Prestige products have the disadvantage that the average consumption rate is not high because demand is not wide, and this is a burden on retail stores, which is a factor in the overall cost increase.

However, it is generally not desirable for the retailer to sell the discounted amount in order to solve this problem. If prestige products are sold at a great discount, general consumers will also be able to purchase them, which will help them from the store's point of view right away, but they will be gradually turned away from existing premium customers. For example, if an airline sells a 60% discount on a First Class ticket and the public purchases it, the customer who used the First Class airline on that airline will gradually lose sight of comfort while receiving air service. In addition, premium customers who have used the brand will gradually disappear if the public purchases the best handbags at a discount rate.

Premium customers will appreciate what they thought was a prestige product as soon as the news of the sale of prestige products became widely known through the mass media, and in particular consumers who seemed to be ordinary consumers seem to enjoy the same goods and services If you find a scene, you feel a strong sense of discomfort and you may no longer be using it. As a result, the retailer will not only miss the position as a premium brand, but also will leave a good customer who regularly buys the product at a fixed price, while leaving only bad customers who are likely to purchase the product at a discount.

Accordingly, as a retail store dealing with prestige products, there is a desperate need to appropriately exhaust prestige products that are generally in the process of being miniaturized. In particular, there is a demand for a technology that effectively utilizes a smart terminal for business purposes such as Internet shopping, and does not lower a user's satisfaction with general use of the smart terminal. More preferably, It is urgently required to develop a technology capable of selling a micro prestige product.

[Related Technical Literature]

1. VIP Membership Service System (Patent Application No. 10-2006-0041951)

2. Smartphone, system and method for providing goods settlement service (Patent Application No. 10-2010-0045612)

It is an object of the present invention to provide a method of providing a prestige service to users of a smart terminal according to their purchasing tendencies through remote control directly on a home screen wallpaper of a smart terminal. More particularly, it is an object of the present invention to provide a virtual distribution shop on a home screen desktop by directly controlling at least a part of a home screen desktop installed in various smart terminals including an Android smart phone, , Purchasing tendency to grasp the purchasing tendency of the smart terminal users individually from the past purchasing history and to purchase the prestige goods according to the special price through setting the premium grade on the virtual distribution store of the smart terminal based on such purchasing tendency Based prestige service providing method.

In order to accomplish the above object, the present invention provides a smart terminal, which is formed by remote control of a distributor server on a home screen screen of a smart terminal through a smart terminal connected to a communication network, a distributor server and a prestige service server, A method of providing a prestige service based on purchase propensity to a user, comprising: a first step of implementing a virtual distribution shop on a home screen desktop of a smart terminal through remote direct control of a distributor server; A second step in which the smart terminal receives the shopping screen data through remote direct control from the distributor server and reflects the shopping screen data on the display screen of the virtual retail store at regular intervals; A third step of the smart terminal performing the purchase of the goods in response to the operation on the shopping screen data implemented in the virtual distribution shop by data transmission / reception with the distributor server; A fourth step in which the prestige service server obtains payment history information about the user from the distributor server; A fifth step of the prestige service server extracting a purchase tendency for the user based on the payment history information; A sixth step in which the prestige service server sets a premium grade for the user based on the payment history information; A seventh step of extracting prestige goods information matching the purchasing propensity of the user and setting discount information corresponding to the extracted prestige goods information when the premium grade of the user exceeds a preset threshold value; An eighth step in which the retailer server receives the user's premium grade and prestige goods information / discount information from the prestige service server; The retailer server generates the shopping screen data for the virtual retail store by reflecting the prestige goods information / discount information for the user whose premium grade exceeds the predetermined threshold, And a ninth step of implementing shopping screen data through remote direct control in the store.

The first step in the method of providing a prestige service based on purchase tendency according to the present invention comprises the steps of: displaying a home screen wallpaper composed of a plurality of pages of a smart terminal; The smart terminal booking at least a portion of the page of the home screen desktop with a direct control screen of the distributor server; The smart terminal driving a background generation module for the reserved direct control screen; Wherein the background generating module forms a direct control channel with a distributor server through a communication network; Forming a shopping screen on the direct control screen of the home screen desktop via the direct control channel of the retailer server; Detecting a user's operation on the shopping screen formed on the direct control screen by the retailer server and providing a shopping screen in response to the detected user operation; And the background generation module includes a step of rejecting a change request when a change request according to a user touch operation is provided to a part of the pages of the directly reserved control screen on the home screen desktop screen.

Further, in the method of providing a prestige service based on the purchase tendency according to the present invention, the direct control screen is composed of a plurality of pages, and the distributor server is linked with a predetermined offline distribution store to be matched with a shopping structure of a specific distribution store It is preferable that the shopping screen data is generated so as to form a page-by-page shopping screen of the virtual distribution store, and prestige goods according to the prestige goods information / discount information are matched with the floor shopping structure.

Further, in the method of providing a prestige service based on the purchase tendency according to the present invention, the background generating module is composed of a plurality of submodules allocated to each page of the direct control screen. At this time, If the page is detected to be displayed on the smart terminal, switching to foreground processing to request a shopping screen for a page of the direct control screen assigned to the retailer server; Providing a shopping screen for a page of a direct control screen assigned to a submodule in which the distributor server has provided the request in response to the request from the submodule to the background generating module.

According to another aspect of the present invention, there is provided a method for providing a prestige service based on purchase intention according to the present invention, wherein the prestage service server is configured to add a cumulative settlement amount for a user and to set a premium level when the cumulative settlement amount is equal to or greater than a predetermined threshold, In step 7, the prestige service server extracts layer or store information of the virtual distribution store included in the payment history information, and extracts a prestige article category corresponding to the floor or store information having the highest frequency. The prestage service server extracting prestige goods information from the database matching the accumulated payment amount in the extracted prestage goods category; And setting the prestage service server to extract, from the database, discount information corresponding to the extracted prestige merchandise information.

In the method of providing a prestige service based on the purchase tendency according to the present invention, prestige goods information / discount information matched with the total sum of the above-mentioned sum of the payment amounts is stored in a database in a plurality of prestage goods information / discount information It is preferable to extract it so as to match the cumulative payment amount.

Also, in the method of providing a prestige service based on the purchase tendency according to the present invention, the background creation module provides data of a shopping screen for each page of the control screen directly from the distributor server through background processing while the direct control screen is not displayed Receiving; The background generating module may be configured to switch to foreground processing when the direct control screen is displayed and to form a shopping screen of the direct control screen using data of the shopping screen provided in advance.

Meanwhile, a computer-readable recording medium according to the present invention records a prestige service program for executing a purchase tendency-based prestige service delivery method through remote direct control of the home screen desktop of the smart terminal as described above .

According to the present invention, a smart terminal such as a smart phone or a smart pad is effectively utilized for a business purpose such as an Internet shopping, and a user satisfaction is not lowered for a screen frequently used by a user, There are advantages to be gained.

According to the present invention, provision of prestige goods corresponding to the premium grade setting and purchasing tendency for the user through the purchase history analysis is specially provided at a special discounted price to be provided only to premium grade customers classified to a certain level or higher, The user of the smart terminal set to the rating can obtain the maximum satisfaction, thereby allowing the premium customer to be continuously maintained, and the idle amount can be effectively consumed while maintaining the brand value of the prestige goods.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing an overall system configuration in which the technical idea of the present invention is implemented; FIG.
Fig. 2 is a diagram showing a configuration of a smart phone suitable for applying the technical idea of the present invention. Fig.
3 is a diagram illustrating a configuration of a distributor server for implementing the present invention.
4 is a diagram illustrating a configuration of a prestige service server for implementing the present invention.
FIG. 5 is a flowchart illustrating a first embodiment of a process performed by a smartphone in the present invention. FIG.
6 is a flowchart showing a process performed by the distributor server in FIG. 5;
FIG. 7 is a flowchart illustrating a process performed by the prestige service server in the present invention. FIG.
FIG. 8 is a flowchart illustrating a second embodiment of a process performed by a smartphone in the present invention. FIG.
9 is a view showing an example of a home screen screen of an Android smartphone;
10 is a view showing a UI screen when an application button of a home screen is pressed in an Android smartphone.
[0030] FIG. 11 to FIG. 14 are views showing a floor shopping screen of a retail store implemented as a home screen desktop in the present invention.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a diagram showing a configuration of an overall system in which the technical idea of the present invention is implemented. 1, a whole system in which the present invention is implemented includes a smartphone 10, a communication network 20, a distributor server 30, and a prestige service server 40. At this time, the distributor server 30 And the prestige service server 40 may be configured as a separate system or may be integrally implemented.

First, the smartphone 10 according to the present invention is a smart terminal based on, for example, an Android platform, and has a feature that a home screen desktop is displayed when the system operation power is turned on or the home button 13a is pressed. When the 'Application' button at the bottom of the home screen is selected in the example UI screen of FIG. 9, various application icons installed on the smartphone 10 are displayed.

The retailer server 30 is a device connected to a specific retail store set in advance to provide a shopping service, and stores various goods (goods and services) handled in the retail store Stores the information for sale, and implements a virtual distribution store by remotely controlling the home screen wallpaper of the smartphone 10 according to the present invention. The distributor server 30 implements the virtual distribution store so as to correspond to the off-line distribution store, and updates the contents of the virtual distribution store at regular intervals (for example, a week, every day, every 6 hours). The distributor server 30 is interlocked with the database server 31 so as to acquire the goods information of the distribution store and the user information of the smartphone 10 in order to implement such a virtual distribution store.

The communication network 20 should be interpreted broadly to mean a wired and wireless network infrastructure for connecting the smartphone 10, the distributor server 30, the prestige service server 40, and the database server 31. The communication network 20 includes a wired LAN, a wireless LAN, a Bluetooth, a 3G / 4G mobile communication data network, and an LTE (Long Term Evolution) network, and various communication technologies can be applied thereto.

The prestige service server 40 provides a prestige service according to the present invention to a user of the smartphone 10 through a virtual distribution store implemented in the smartphone 10. To this end, the prestige service server 40 secures the purchasing history of the user of the smartphone 10 in the meantime, and judges whether or not the user can be recognized as a premium customer accordingly. If the customer is a premium customer, the purchasing trend of the user is determined, and the selected prestige product is personally provided through the virtual retail store under a special condition by matching the purchase history information of the user of the smartphone 10 and the purchased product category.

For example, if the user of the smartphone 10 has frequently paid for an article category related to the performance, the prestige service server 40 may notify the user of the goods related to the advanced performance event, Prestige products can be provided. If the user of the smartphone 10 frequently makes payment for an article category (e.g., ticket, duty-free shop, travel bag, etc.) related to travel, the prestige service server 40 will notify the user of, for example, Can be provided under special conditions. First Class tickets usually have a large number of remaining seats, so if you meet the pre-set conditions, you can offer them at a much lower price, The risk of problems is low.

FIG. 2 is a diagram illustrating a configuration of a smartphone 10 suitable for applying the technical idea of the present invention. FIG. 9 to FIG. 14 illustrate a configuration of a touch screen 12 of a smartphone 10 Fig. 8 is a diagram for explaining a UI screen.

2, the smartphone 10 includes a transmission / reception unit 11, a touch screen 12, a button input unit 13, a control unit 14, a background creation module 15, a payment module 16 ), And a storage unit 17. The button input unit 13 has a home button 13a for calling a home screen wallpaper and the background generating module 15 includes an updating unit 15a and an initial screen implementing unit 15b, 16 includes a general payment means 16a and a prestige payment means 16b. First, the details of the smartphone 10 according to the present invention will be described focusing on the configuration of the background generation module 15 and the payment module 16.

In the present invention, the background generating module 15 is composed of a background generating component, which is installed for the home screen wallpaper from the time of shipment from the smart phone 10 so that the user does not need to install the application separately. One example of such a background generating component is a widget. The retailer server 30 forms a direct control channel with the widget and pushes various shopping service related data. Hereinafter, the implementation of the virtual distribution store will be described by dividing the data into two embodiments according to the manner in which the distributor server 30 pushes data to the background generating component. Here, the background generating component is not limited to a widget and can be implemented by various techniques including a script. On the other hand, the related data push may be performed at a retail store, but generally can be performed at any time and place.

≪ Embodiment 1 >

The update means 15a checks whether the initial home screen desktop is completed on the touch screen 12 as the power of the smartphone 10 is turned on by the controller 14, Upon completion of the initial implementation, the control unit 14 receives an execution request from the controller 14 as background processing.

Accordingly, the updating means 15a transmits a shopping screen provision request to the distributor server 30 through the communication network 20 at regular intervals. That is, the updating means 15a controls the transmission / reception unit 11 to receive the shopping screen data specialized for the user through the communication network 20 from the distributor server 30 while operating as the background processing, And stores shopping screen data that is specially provided in the storage unit 17, thereby updating the shopping screen data in advance.

Preferably, the update means 15a receives the update data in the background in advance in a time zone (e.g., dawn time) expected to be relatively free according to a preset schedule. When the widget that implements the home screen desktop is activated in the smartphone 10, the widget detects the widget and reflects the previously performed update on the screen. The initial screen implementing unit 15b implements the updated home screen wallpaper through the widget by switching the background processing to the foreground processing when receiving the home screen wallpaper from the user through the home button 13a.

Here, the transition of the background generating module 15 from background processing to foreground processing corresponds to widget activation. In the first embodiment, since the shopping screen data specialized for the user is continuously received by the background processing, the number of packets consumed by the smartphone 10 is large, but there is no problem if the packet margin is large according to each payment plan. The retailer operating the server 30 may bear the cost of the associated packet or may be configured to pay the packet price with the purchase point accumulation.

The initial screen implementing means 15b implements the updated shopping screen data on the user in the storage unit 17 as a home screen on the touch screen 12. [ On the other hand, in the Android platform, according to the current standard, the maximum number of home screens is 7, except for the initial home screen desktop, the remaining six are the shopping screen data that is provided by the distributor server 10 This is also applied to the second embodiment to be described later.

On the other hand, the initial screen implementing unit 15b implements the page movement on the home screen wallpaper according to the user's page movement request on the home screen wallpaper on which the shopping screen data is implemented.

Accordingly, the general payment means 16a is configured such that the purchasing and payment according to the selection of the user of the smartphone 10 for one of the items included in the home screen desktop screen implemented by moving the page by the initial screen implementing means 15b And controls the transmission / reception unit 11 to be performed by transmitting / receiving data to / from the distributor server 30 through the communication network 20.

The prestige payment means 16b directly transmits the goods information and payment history information (payment amount information / payment page information) settled together with the identification ID of the smartphone 10 to the prestige service server 40 via the communication network 20 And controls the transmission / reception unit 11 so as to be indirectly transmitted. In other words, it is also possible to directly transmit the payment information from the smartphone 10 to the prestige service server 40. However, after the distributor server 30 acquires payment history information on the property of the virtual distribution store called remote direct control, To the service server (40).

Accordingly, the prestige settlement unit 16b receives the prestige goods information and the discount information as a compensation for meeting the preset condition according to the goods settlement of the user of the smartphone 10, and reflects the prestige goods information and the discount information to the service through the virtual retail store . More preferably, the distributor server 30 receives the prestige goods information and the discount information from the prestige service server 40, and reflects the prestige goods information and the discount information on the page of the virtual distribution store for the user. That is, if prestige goods information and discount information of specific contents are provided for a specific premium customer, a sales page reflecting special benefits for the prestige goods is implemented in the virtual retail store for the customer.

The prestige payment means 16b transmits and receives data to and from the distributor server 30 and the prestige service server 40 via the communication network 20 when the purchase request is for the user of the smartphone 10 through the virtual distribution store, And controls the transmission / reception unit 11 so that settlement is performed through the transmission / reception unit 11.

≪ Embodiment 2 >

The update means 15a is a means for updating the initial home screen by touching the initial home screen when the initial home screen is implemented on the touch screen 12 as the power of the smartphone 10 is turned on by the control unit 14 Screen 12 as shown in FIG.

The update means 15a activates the widget with the foreground processing as the execution request is provided from the control unit 14 and transmits a shopping screen provision request together with the identification ID of the smartphone 10 to the retailer server 30 do. The update means 15a receives the shopping screen data specific to the user from the distributor server 30 via the communication network 20 and stores the shopping screen data in the storage unit 17 to update the shopping screen data .

Unlike the first embodiment, the second embodiment starts pushing the shopping screen data after the widget is activated. In the first embodiment, since the processing load of the smartphone 10 is excessively large, especially when the data push is performed while the widget is in the background state, the selection option for the second embodiment may be excessively large, .

In the present invention, the direct control screen is composed of a plurality of pages. Preferably, the widgets (sub-modules) are individually allocated to each page. When the user enters a screen into each page, the corresponding widget is activated, Is preferably deactivated. When the widget is activated, it initiates a data push, so there may be a slight delay per page move.

The initial screen implementing means 15b implements the updated shopping screen data on the user's home screen on the touch screen 12 in the storage unit 17 upon receipt of the user's home screen request input through the home button 13a do. Then, the initial screen implementing unit 15b transmits the updated information corresponding to the moved page according to the user's movement request to any one of a plurality of pages constituting the shopping screen data specialized for the user to the distributor server 30 Receiving unit 11 through the communication network 20, and then can be implemented on the home screen.

Accordingly, the general payment means 16a is configured such that the purchasing and payment according to the selection of the user of the smartphone 10 for one of the items included in the home screen desktop screen implemented by moving the page by the initial screen implementing means 15b And controls the transmission / reception unit 11 to be performed by transmitting / receiving data to / from the distributor server 30 through the communication network 20.

The description of the prestige payment means 16b is the same as that described above with respect to the first embodiment, and thus will not be described.

3 is a diagram illustrating a configuration of a distributor server 30 that implements a virtual distribution store through remote direct control on the home screen screen of the smartphone 10 according to the present invention. The distributor server 30 preferably provides shopping screen data specific to the user of the smartphone 10 upon receiving a request for providing a shopping screen together with the identification ID from the updating means 15a. To this end, the distributor server 30 includes a subject extraction means 30a, a DM information extraction means 30b, a VIP information extraction means 30c, and an information synthesis means 30d as shown in FIG.

The subject extraction means 30a receives the shopping screen provision request together with the identification ID of the smartphone 10 by the background generation module 15 of the smartphone 10 via the communication network 20, The database server 31 confirms the user information of the smartphone 10 according to the identity confirmation. Then, the target extraction means 30a extracts, from the database server 31, the interested goods or the shop information of interest, which is matched with the confirmed user information and registered in advance.

The DM information extracting means 30b judges the existence of DM (Direct Marketing) information specific to the user information through inquiry to the database server 31, and extracts the DM information when there is DM information specific to the user information.

The VIP information extracting means 30c judges whether the user of the smartphone 10 is a VIP member through inquiry to the database server 31 through the user information and obtains information on the special premium item or a special premium item From the database server (31).

The information providing means 30d stores the pre-registered interest / store information, the DM information by the DM information extracting means 30b, and the special premium goods by the VIP information extracting means 30c by the interest extracting means 30a And information on the store where the special premium item is provided and information on the goods that the distributor wants to sell through the distributor server 30, so that the shopping screen specialized for the user of the smartphone 10 And transmits the generated data to the smartphone 10 through the communication network 20. [

In the present invention, the smartphone 10 is provided with a home screen wallpaper consisting of several pages, at least some of which are directly controlled by the distributor server 30 from a remote location. Preferably, the first page (see FIG. 9) of the home screen desktop is frequently used by the user, so that the user can still maintain the convenience of the first page 10] to [FIG. 14]) is allocated to a so-called 'direct control screen' which is directly controlled by the distributor server 30.

Also, the direct control screen is an area directly controlled by the distributor server 30, and the change request according to the touch operation of the user is rejected at least in part. That is, the user touch operation is effectively processed for a category operation (for example, an operation related to content confirmation per page, purchase of goods, payment, etc.) that is recognized to be necessary for shopping purposes, The operation such as movement is rejected for at least a part of the region, preferably for the entire direct control screen. Therefore, the direct control screen is not an area controlled by the user but an area directly controlled by the remote distributor server 30.

As described above, the distributor operating the distributor server 30 using the shopping screen data specialized for the user formed with a plurality of pages designs the home screen screen as an item to be sold, do. For example, when the user turns on the smartphone 10 in the morning, the merchandise sales screen may be displayed on the day as designed by the retailer. Then, it can perform product guidance, event guidance, coupon provision, etc. corresponding to the DM information designed in a form specific to the smartphone user.

If the user of the smartphone 10 is a VIP member, the premium service can be directly provided through the control screen. For example, if information on a certain type of commodity (e.g., a table for six people, a 3D television for more than 50 inches) is requested, for example, by telephone, the retailer server 30 designates an appropriate commodity purchase page, Direct control can be shown on the screen. In this case, more preferably, the settlement system can be provided in the retailer server 30 so that the purchaser can immediately purchase on the home screen screen.

In addition, since a plurality of pages constituting the shopping screen data provided by the distributor server 30 are constituted, it is possible to provide a separate theme for each page as if a theme is formed by the floor of a department store, The store may be arranged. That is, referring to FIG. 11 to FIG. 13, each page of the direct control screen is configured to correspond to the first, second, and third floors of the Shinsegae Department Store. In addition, it is preferable that an event page is formed on a separate page (refer to FIG. 14), and it is desirable that the event page is designed reflecting the user information.

4 is a diagram illustrating a configuration of a prestige service server 40 for implementing the present invention. The prestige service server 40 includes a payment information collection unit 41, a prestige analysis / determination unit 42, a prestige product matching unit 43, and a database 44. [ .

The settlement information collection means 41 receives the identification ID and payment history information (payment amount information / payment page information) in the meantime with respect to the smartphone 10 user. Although this information may be provided by the smartphone 10, it is preferable that the information is collected by the distributor server 30 on the property of the virtual distribution shop of the present invention, which is remote direct control, and provided to the prestige service server 40. Therefore, it is preferable that the distributor server 30 and the prestige service server 40 are integrally implemented. Even if the distributor server 30 and the prestige service server 40 are separately configured, .

The prestage analysis / judgment means 42 adds up the settlement amounts included in the settlement history information to the total of the settlement amounts up to the previous time for each user. The prestage analysis / determination means 42 performs a premium rating setting for the user of the smartphone 10 when the cumulative payment amount added to the user's payment amount information is equal to or greater than a predetermined threshold value. In this case, the prestage analysis / determination means 42 derives an overall purchasing tendency for the user of the smartphone 10 based on the payment history information in the meantime.

The prestige product matching means 43 extracts the prestige goods matched to the purchase tendency for each user and sets discount information (including additional benefit information) for the extracted prestige goods. The prestage product matching means 43 extracts the floor or store information corresponding to the settlement page information included in the payment history information and stores the floor or store information in the database 44 and analyzes it to date based on the database 44 Layer or store information or the article category corresponding to the floor information or store information having the highest frequency.

The prestige product matching means 43 extracts the prestige good information and the discount information corresponding to the sum of the settlement amounts summed with the settlement amount information on the analyzed goods category from the database 44 and provides the prestage good information to the distributor server 30 do. That is, the prestige article matching means 43 is a means for matching the prestage goods information and the discount information corresponding thereto, which are differentially classified according to the range of the payment amount stored in the database 44, The prestige good information and the discount information corresponding to the total sum of the payment amounts are extracted and then the information is provided to the distributor server 30 to be reflected in the virtual circulation market.

5 is a flowchart illustrating a first embodiment of a process performed by the smartphone 10 in the present invention. The control unit 14 controls the touch panel 12 to display an initial home screen screen as the system operation power of the smartphone 10 is turned on (S110).

After step S110, the control unit 14 executes the background generation module 15 with background processing (S120).

In step S120, the background generation module 15 transmits a shopping screen provision request to the distributor server 30 through the communication network 20 at a predetermined cycle. Preferably, And transmits the identification ID of the phone 10 together. If the retailer server 30 provides the shopping screen data specific to the user in response to the shopping screen providing request, the background generating module 15 receives the shopping screen data and stores the shopping screen data in the storage unit 16 once. Through this process, the background creation module 15 updates the shopping screen data (S130).

After step S130, the background generation module 15 implements the widget on the home screen by switching the background processing from the background processing to the home screen request input of the user through the home button 13a (S140).

After step S140, the background creation module 15 implements the shopping screen data specialized for the user updated in advance in the storage unit 16 in step S130 as a widget on the touch screen 12 (S150).

When the shopping screen data specific to the user is completed in the home screen according to the step S150, the background creating module 15 creates a background creating module (hereinafter referred to as " background creating module " 15) implements page movement on the home screen desktop (S160).

After step S160, the payment module 16 determines whether purchasing according to the selection of the user of the smartphone 10 for one of the items contained in the home screen desktop implemented by moving the page by the background creation module 15 and / The settlement is performed by data transmission / reception with the distributor server 30 through the communication network 20 (S170).

After step S170, the payment module 16 transmits the goods information and the payment history information (payment amount information / payment page information) set by the step S170 together with the identification ID of the smartphone 10 to the communication network 20 To be directly or indirectly transmitted to the prestige service server 40 (S180).

After step S180, the payment module 16 updates prestage goods information and the page of the virtual distribution store in which the prestage goods information and the discount information are reflected as a compensation for meeting the predetermined condition according to the goods payment of the user of the smartphone 10, And is provided through remote direct control of the server 30 (S190). Here, the preset condition may be a case where the cumulative payment amount is equal to or greater than a predetermined threshold amount. Alternatively, it can be considered that the customer can judge the customer as a premium customer based on the attribute of the purchased item. For example, if there is a history of purchasing the first class ticket or the ultra-high-end luxury watch,

When the user of the smartphone 10 requests purchase of the prestige goods through the virtual distribution shop of the home screen desktop, the payment module 16 transmits the purchase order of the prestige goods through the communication network 20 to the distributor server 30 and the prestige service server 40 (S200). The purchase processing and settlement processing are performed through data transmission /

6 is a flowchart illustrating a process performed on the distributor server 30 in step S130 in FIG. Referring to FIG. 1 to FIG. 5, the retailer server 30 receives the identification ID of the smartphone 10 by the background generation module 15 of the smartphone 10 in FIG. 3 After receiving the shopping screen providing request via the communication network 20, the user confirms the received identification information of the smartphone 10 in the database server 31 (S131).

After step S131, the retailer server 30 extracts interest goods / store information registered in advance matching with the user information for individual users from the database server 31 (S132). In order to maximize the efficiency of selling the goods, the distribution store stores the information on the items of interest or stores of interest for each customer in advance, and stores the information in a database. Step S132 uses this information.

After step S132, the distributor server 30 determines whether there is DM information specific to the user information (S133).

If it is determined in step S133 that there is DM information specific to the user information, the distributor server 30 extracts the DM information (S134). Conversely, if it is determined in step S133 that there is no DM information specific to the user information, the process proceeds to step S135 without extracting the DM information.

After step S134, the retailer server 30 inquires of the database server 31 whether the user of the smartphone 10 is a VIP member through the user information of the smartphone 10 confirmed in step S131 (S135).

If the user of the smartphone 10 is a VIP member as a result of the determination in step S135, the retailer server 30 transmits information on the special premium article or information on the store in which the special premium article is provided from the database server 31 (S136). If it is determined in step S136 that the user of the smartphone 10 is not a VIP member, the process proceeds to step S137 without extracting information on the special premium item or the information on the store having the special premium item do.

After step S136, the retailer server 30 stores the pre-registered interest / store information extracted in step S132, the DM information extracted in step S134, the special premium article / store information extracted in step S136, Information on a store and information on an item to be sold through the distributor server 30 to generate shopping screen data specialized for a user of the smartphone 10 and then transmits the shopping screen data through the communication network 20 To the smartphone 10 (S137).

7 is a flowchart illustrating an example of a process performed by the prestige service server 40 in the present invention. Referring to FIGS. 1 to 7, the prestige service server 40 directly or indirectly transmits the identification ID of the smartphone 10, the payment item information of the smartphone 10 via the communication network 20 from the smartphone 10, And payment history information (payment amount information / payment page information) (S310).

After the step S310, the prestige service server 40 transmits the payment information included in the payment history information received in the step S310 to the sum of the payment amounts up to the previous time with the identification ID of the smartphone 10 stored in the database 44 And adds up the amount information (S320). That is, the cumulative purchasing amount may be calculated for the user, and the distribution server 30 may receive the accumulated purchase amount.

The prestige service server 40 determines whether the accumulated purchase amount in step S310 is equal to or greater than a preset threshold amount (S330).

As a result of the determination in step S330, if the sum of the settlement amounts is equal to or greater than the preset amount, the prestige service server 40 grasps the purchase tendency based on the purchasing history of the smartphone 10 user during that time, In step S340, the premium level setting is performed based on the sum of the attributes of the goods that the user has purchased through the virtual distribution store (e.g., household goods / luxury goods) and the payment amount.

On the contrary, if it is determined in step S330 that the sum of the payment amounts does not exceed the preset threshold amount, the prestige service server 40 determines whether the virtual distribution And waits for additional purchase of the article in the store (S350).

After step S350, the prestige service server 40 extracts the floor or store information corresponding to the payment page information included in the payment history information received in step S310, stores it in the database 44, (S360), the layer or the store information corresponding to the floor information or store information having the highest frequency is analyzed.

The prestige service server 40 extracts the prestige goods information and the discount information matching the total of the payment amounts on the analyzed goods category in step S360 from the database 44 and transmits the prestige goods information to the smartphone 10 (S370). That is, the prestige article matching means 43 is a means for matching the prestage goods information and the discount information corresponding thereto, which are differentially classified according to the range of the payment amount stored in the database 44, The prestige good information and the discount information corresponding to the total sum of the settlement amounts are extracted.

After step S370, the prestige service server 40 determines whether the user of the smartphone 10 has provided a purchase request for the prestige goods through the virtual distribution store (S380).

As a result of the determination in step S380, if there is a purchase request, the prestige service server 40 transmits and receives data to and from the smartphone 10 and the retailer server 30 and applies discount information corresponding to the extracted prestige goods information And performs settlement (S390). Conversely, if it is determined in step S380 that there is no purchase request, the prestige service server 40 terminates the service without performing the payment in step S39.

In the present invention, the prestige service server 40 extracts the prestige good information and the discount information for the user of the smartphone 10 so as to match the purchase tendency, and provides the prestige good information and the discount information to the retailer server 30. Accordingly, the retailer server 30 forms the shopping screen data by reflecting the prestige merchandise information and the discount information on the prestige merchandise information and provides the shopping screen data to the user's smartphone 10, And reflects the formed shopping screen data.

In the present invention, a virtual distribution shop is linked with an off-line distribution store (e.g., Shinsegae department store) and a page-by-page shopping screen of a virtual distribution store is implemented so as to match with a shopping configuration of a floor of the distribution store. It is preferable that the shopping screen data of the virtual distribution store is generated such that the prestige goods according to the shopping mall matches the floor shopping structure. In other words, if Prestige goods extracted for a specific user is a First Class ticket, the sale page of the first class ticket is formed on the page 7 in the virtual distribution shop of the user so as to correspond to the sixth floor handling the travel- .

In the present invention, the prestige goods information and the discount information are provided only to the user who is evaluated as a premium customer through the virtual distribution store. Accordingly, various problems that may be caused by the existing customers can be prevented in advance.

Further, in the present invention, the prestige goods information and the discount information are provided through a virtual retail store which is directly controlled by the retailer server 30 remotely. In addition to maintaining various advantages obtained through the virtual retail store method, There is an advantage of maintaining confidentiality by strictly controlling the distribution of discount news for prestige goods. This part is not important for general merchandise, but is especially important for prestige merchandise.

8 is a flowchart illustrating a second embodiment of the process performed by the smartphone 10 in the present invention. Referring to FIGS. 1 to 8, first, the controller 14 implements the initial home screen desktop on the touch screen 12 as the system operation power of the smartphone 10 is turned on (S410).

After step S410, the controller 14 activates the background generation module 15 with foreground processing (S420).

In step S420, the background generation module 15 transmits a shopping screen provision request to the distributor server 30 through the communication network 20. Preferably, the background generation module 15 transmits the shopping screen provision request to the smartphone 10 ) ≪ / RTI > If the retailer server 30 provides the shopping screen data specific to the user in response to the shopping screen providing request, the background generating module 15 receives the shopping screen data and stores the shopping screen data in the storage unit 16 once. Through this process, the background creation module 15 updates the shopping screen data (S430).

After receiving the request input for the home screen wallpaper from the user through the operation of the home button 13a of the user after the step S430, the background creating module 15 updates the updated The shopping screen data is implemented as a home screen wallpaper on the touch screen 12 (S440).

After step S440, the background creation module 15 moves the page on the home screen according to the user's request to move to any one of a plurality of pages constituting the shopping screen data specialized for the user (S450).

When the shopping screen data specialized for the user is completed in the home screen according to the step S450, the background generating module 15 generates the shopping screen data for the user by moving the user to any one of the plurality of pages constituting the shopping screen data specialized for the user Receiver 11 so as to receive updated information (updater information) corresponding to the moved page from the distributor server 30 through the communication network 20 in response to the request, (S460).

On the other hand, the step S460 of FIG. 8 starts pushing the shopping screen data after the widget is activated differently from the step S130 of FIG. That is, in step S130 of FIG. 5, if the data is pushed in the background state, the amount of processing is large and the number of packets is too large, so that communication charges may be excessive. In the present invention, if shopping screen data is composed of a plurality of pages, it is preferable to allocate a widget for each page and activate the widget when entering each page, and disable the widget of the previous page. That is, when a widget corresponding to each page is activated, data push may be started corresponding thereto, and there may be a slight delay depending on the page movement.

After step S460, the payment module 16 determines whether purchasing according to the selection of the user of the smartphone 10 for one of the items contained in the home screen wallpaper implemented and moved by the background creation module 15 and / The settlement is performed by data transmission / reception with the distributor server 30 through the communication network 20 (S470).

After step S470, the payment module 16 transmits the goods information and the payment history information (payment amount information / payment page information) set in step S470 together with the identification ID of the smartphone 10 to the prestige service server 40 (S480). It may be more preferable that such information is collected at the distributor server 30 and then provided to the prestige service server 40 via the communication network 20. [

After step S480, the payment module 16 updates the page of the virtual distribution store, in which the prestige goods information and the discount information are reflected, as a compensation for fulfilling the predetermined condition according to the goods settlement of the user of the smartphone 10, And is provided through remote direct control of the server 30 (S490). Here, the preset condition may be a case where the cumulative payment amount is equal to or greater than a predetermined threshold amount. Alternatively, it can be considered that the customer can judge the customer as a premium customer based on the attribute of the purchased item. For example, if there is a history of purchasing the first class ticket or the ultra-high-end luxury watch,

When the user of the smartphone 10 requests purchase of the prestige goods through the virtual distribution shop of the home screen desktop, the payment module 16 transmits the purchase order of the prestige goods through the communication network 20 to the distributor server 30 and the prestige service server 40 (S500). ≪ / RTI >

The present invention can also be embodied in the form of computer readable code on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and may be implemented in the form of a carrier wave . The computer-readable recording medium can also be stored and executed by a computer-readable code in a distributed manner on a networked computer system. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

As described above, the embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention. And is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smartphone
11: Transmitting /
12: Touch screen
13: Button input section
13a: Home button
14:
15: background generation module
15a: Updating means
15b: means of initial screen implementation
16: Payment module
16a: General payment method
16b: Prestige payment means
17:
20: Network
30: Distributor server
30a: a target extraction means
30b: DM information extracting means
30c: VIP information extracting means
30d: Information providing means
40: Prestige service server
41: Payment information collecting means
42: prestige analysis / judgment means
43: prestige product matching means
44: Database

Claims (8)

The user of the smart terminal is informed of the purchase tendency based on the virtual distribution store formed by the remote direct control of the distributor server on the home screen wallpaper of the smart terminal through the smart terminal connected to the communication network and the distributor server and the prestige service server A method of providing a prestige service,
A first step of implementing a virtual distribution shop on a home screen desktop of the smart terminal through remote direct control of the distributor server;
A second step in which the smart terminal receives shopping screen data through remote direct control from the retailer server and reflects the shopping screen data on the display screen of the virtual retail store at regular intervals;
A third step of the smart terminal performing a purchase of an article in response to an operation on shopping screen data implemented in the virtual distribution store by data transmission / reception with the distributor server;
A fourth step wherein the prestige service server obtains payment history information for the user from the distributor server;
A fifth step of the prestige service server extracting a purchase propensity for the user based on the payment history information;
A sixth step in which the prestige service server sets a premium grade for the user based on the payment history information;
The prestage service server extracts prestige good information matching the purchasing propensity of the user and sets discount information corresponding to the extracted prestige good information when the premium grade of the user exceeds a predetermined threshold, step;
An eighth step of the retailer server receiving the premium grade of the user and the prestige goods information / discount information from the prestige service server;
The retailer server generates shopping screen data for the virtual retail store by reflecting the prestige goods information / discount information for a user whose premium grade exceeds a preset threshold value, and transmits the shopping screen data to the home screen screen of the smart terminal of the user A ninth step of implementing the shopping screen data through remote direct control in the implemented virtual distribution store;
Lt; / RTI >
In the first step,
The smart terminal displaying a home screen wallpaper composed of a plurality of pages;
The smart terminal reserving at least a portion of the page of the home screen wallpaper on a direct control screen of the distributor server;
The smart terminal driving a background generation module for the reserved direct control screen;
The background generating module establishes a direct control channel with the distributor server through the communication network;
The retailer server establishing a shopping screen on the direct control screen of the home screen wallpaper through the direct control channel;
Detecting a user's operation on the shopping screen formed on the direct control screen by the retailer server and providing a shopping screen in response to the detected user operation;
The background generation module rejects the change request when a change request according to a user touch operation is provided to some pages of the reserved direct control screen on the home screen desktop;
Wherein the purchasing propensity-based prestige service providing method comprises: delete The method according to claim 1,
Wherein the direct control screen comprises a plurality of pages,
Wherein the retailer server is linked with a predetermined offline distribution store to form a shopping screen for each page of the virtual distribution store so as to match with a shopping configuration of each floor of the specific distribution store, Wherein the shopping screen data is generated so that the goods match with the layered shopping configuration.
The method according to claim 1,
Wherein the background generation module comprises a plurality of submodules allocated to each page of the direct control screen,
The purchasing propensity-based prestige service providing method includes:
When the sub module detects that the page assigned to itself in the direct control screen is displayed on the smart terminal, it switches to foreground processing and requests a shopping screen for a page of the direct control screen allocated to the distributor server, ;
Providing, by the retailer server, a shopping screen for a page of the direct control screen assigned to a submodule providing the request in response to a request from the submodule to the background generating module;
And a purchasing propensity-based prestige service providing method.
The method of claim 4,
Wherein the prestage service server adds up the cumulative payment amount for the user and performs a premium rating setting when the cumulative payment amount is equal to or greater than a predetermined threshold,
In the seventh step,
Extracting a layer or store information of a virtual distribution store included in the payment history information, and extracting a prestige article category corresponding to the floor or store information having the highest frequency;
Extracting, from the database, prestige goods information that the prestige service server matches with the accumulated payment amount in the extracted prestige goods category;
Setting the prestage service server to extract discount information corresponding to the extracted prestige merchandise information from a database;
Wherein the purchasing propensity-based prestige service providing method comprises:
The method of claim 5,
And prestage goods information / discount information matching the total of the summed up payment amounts is extracted so as to match the accumulated payment amount among a plurality of prestige goods information / discount information that are differentially designated in accordance with the amount range in the database. Based prestige service.
The method of claim 6,
Receiving the shopping screen data for each page of the direct control screen in advance from the distributor server in the background processing while the direct control screen is not displayed on the display screen;
Wherein the background generation module switches to foreground processing when the direct control screen is displayed and forms a shopping screen of the direct control screen using data of the shopping screen provided in advance;
And a purchasing propensity-based prestige service providing method.
A prestige service program for executing a method of providing a prestige service based on a purchase tendency transmitted through remote direct control of a home screen desktop of a smart terminal according to any one of claims 1 to 7, Readable recording medium.

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