KR20110040762A - 웹 페이지 상호작용에 기초한 광고의 제시 - Google Patents

웹 페이지 상호작용에 기초한 광고의 제시 Download PDF

Info

Publication number
KR20110040762A
KR20110040762A KR1020107028318A KR20107028318A KR20110040762A KR 20110040762 A KR20110040762 A KR 20110040762A KR 1020107028318 A KR1020107028318 A KR 1020107028318A KR 20107028318 A KR20107028318 A KR 20107028318A KR 20110040762 A KR20110040762 A KR 20110040762A
Authority
KR
South Korea
Prior art keywords
web page
keywords
event
computer
trigger
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
KR1020107028318A
Other languages
English (en)
Korean (ko)
Inventor
알렉세이 와이. 신야긴
마이클 에스. 루터
Original Assignee
마이크로소프트 코포레이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20110040762A publication Critical patent/KR20110040762A/ko
Ceased legal-status Critical Current

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224Discounts or incentives, e.g. coupons or rebates based on user history

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
KR1020107028318A 2008-06-18 2009-04-21 웹 페이지 상호작용에 기초한 광고의 제시 Ceased KR20110040762A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/141,720 2008-06-18
US12/141,720 US9224151B2 (en) 2008-06-18 2008-06-18 Presenting advertisements based on web-page interaction

Publications (1)

Publication Number Publication Date
KR20110040762A true KR20110040762A (ko) 2011-04-20

Family

ID=41432192

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020107028318A Ceased KR20110040762A (ko) 2008-06-18 2009-04-21 웹 페이지 상호작용에 기초한 광고의 제시

Country Status (14)

Country Link
US (1) US9224151B2 (https=)
EP (1) EP2291806A4 (https=)
JP (1) JP5480892B2 (https=)
KR (1) KR20110040762A (https=)
CN (1) CN102067161B (https=)
AU (1) AU2009260643B2 (https=)
BR (1) BRPI0913363A2 (https=)
CA (1) CA2723912A1 (https=)
MX (1) MX2010013579A (https=)
MY (1) MY169772A (https=)
RU (1) RU2010151913A (https=)
SG (1) SG192408A1 (https=)
WO (1) WO2009154868A2 (https=)
ZA (1) ZA201007808B (https=)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2018524753A (ja) * 2015-07-07 2018-08-30 シンプルシュアランス ゲーエムベーハーSimplesurance Gmbh 関連アイテムを識別しウェブページに提示するための統合プラグイン
KR20210039469A (ko) * 2018-08-31 2021-04-09 구글 엘엘씨 동적 키보드 인터페이스 내에서 애니메이션 이미지를 배치하는 방법 및 시스템

Families Citing this family (36)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100100442A1 (en) * 2003-12-03 2010-04-22 Cbs Interactive, Inc. Methods and Systems for Programmably Generating Electronic Aggregate Creatives for Display on an Electronic Network
US9224151B2 (en) 2008-06-18 2015-12-29 Microsoft Technology Licensing, L.L.C. Presenting advertisements based on web-page interaction
US10699235B2 (en) * 2009-05-05 2020-06-30 Oracle America, Inc. System, method and computer readable medium for placing advertisements into web pages
US9442621B2 (en) * 2009-05-05 2016-09-13 Suboti, Llc System, method and computer readable medium for determining user attention area from user interface events
US9336191B2 (en) * 2009-05-05 2016-05-10 Suboti, Llc System, method and computer readable medium for recording authoring events with web page content
GB0909695D0 (en) 2009-06-05 2009-07-22 Maxymiser Ltd On page console
US9189090B2 (en) * 2010-03-26 2015-11-17 Salesforce.Com, Inc. Techniques for interpreting signals from computer input devices
KR101181298B1 (ko) * 2010-07-21 2012-09-17 박성기 지정 웹사이트 및 지정 웹페이지 인식을 통한 콘텐츠 표시장치 및 그 방법
US8904277B2 (en) 2010-08-31 2014-12-02 Cbs Interactive Inc. Platform for serving online content
US20120124487A1 (en) * 2010-11-11 2012-05-17 Microsoft Corporation Issuing behavioral and contextual notifications
US8694520B1 (en) * 2011-04-28 2014-04-08 Google Inc. Method and apparatus for providing virtual content to a mobile device
US20130144720A1 (en) * 2011-12-06 2013-06-06 Yahoo! Inc. System for Advertisement Display
CN102521770A (zh) * 2011-12-26 2012-06-27 Tcl集团股份有限公司 在终端设备的应用程序界面内置广告的方法及系统
WO2013114399A2 (en) * 2012-01-24 2013-08-08 Hoopz Planet Info Pvt. Ltd. User initiated click based contextual advertising and search system
US20130246926A1 (en) * 2012-03-13 2013-09-19 International Business Machines Corporation Dynamic content updating based on user activity
US8806017B1 (en) * 2012-03-15 2014-08-12 Google Inc. Supplemental content prediction to reduce blink-in effect
CN102629273B (zh) * 2012-03-19 2014-11-05 北京奇虎科技有限公司 基于浏览器的广告信息推送方法、装置及浏览器系统
CN102799998A (zh) * 2012-06-30 2012-11-28 精实万维软件(北京)有限公司 网页中广告信息的计费方法及装置
US10255254B1 (en) * 2012-07-30 2019-04-09 Google Llc Document object model data extraction using HTML tag identifier
US9239878B2 (en) * 2012-12-19 2016-01-19 Amazon Technologies, Inc. Interactivity analyses of web resources based on reload events
US20140181633A1 (en) * 2012-12-20 2014-06-26 Stanley Mo Method and apparatus for metadata directed dynamic and personal data curation
KR20140087129A (ko) * 2012-12-27 2014-07-09 네이버비즈니스플랫폼 주식회사 이벤트 발생에 기초한 광고 노출 방법, 이를 수행하는 서버 및 컴퓨터로 판독 가능한 기록매체
JP5415639B1 (ja) * 2013-04-30 2014-02-12 株式会社ショーケース・ティービー ウェブ表示情報選択サーバ、ウェブ表示情報選択システム及びウェブ表示情報選択プログラム
US9736143B2 (en) * 2013-10-21 2017-08-15 Adobe Systems Incorporated Customized log-in experience
US9817801B2 (en) * 2013-12-04 2017-11-14 Go Daddy Operating Company, LLC Website content and SEO modifications via a web browser for native and third party hosted websites
CN103729784B (zh) * 2014-01-26 2016-03-02 合一信息技术(北京)有限公司 交互式的广告管理的方法及系统
US20170195828A1 (en) * 2014-05-04 2017-07-06 Yimwai Yau Ptp interaction association system supporting connection between multimedia electronic product and internet
KR20160104364A (ko) * 2015-02-26 2016-09-05 네이버 주식회사 웹 페이지 제공 방법 및 장치
CN108475385B (zh) * 2015-11-13 2023-10-03 游乐Xyz Ip私人有限公司 用于分配电子发布内容的方法和系统
CN105451077B (zh) * 2015-12-02 2019-01-29 Tcl集团股份有限公司 一种基于模块电视的按键处理方法及系统
JP6584459B2 (ja) * 2017-07-31 2019-10-02 ヤフー株式会社 情報表示プログラム、情報表示装置、情報表示方法および配信装置
US11030221B2 (en) * 2017-12-22 2021-06-08 Permutive Limited System for fast and secure content provision
CN108681550B (zh) * 2018-03-30 2021-05-25 北京奇艺世纪科技有限公司 页面刷新方法、装置以及页面刷新的控制方法、装置
CN109543098A (zh) * 2018-10-25 2019-03-29 北京奇虎科技有限公司 一种网页广告的更新方法及装置
US11163940B2 (en) * 2019-05-25 2021-11-02 Microsoft Technology Licensing Llc Pipeline for identifying supplemental content items that are related to objects in images
CN110377205A (zh) * 2019-07-09 2019-10-25 北京亚鸿世纪科技发展有限公司 控制数据可视化大屏页面自动自适应频率的方法及装置

Family Cites Families (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US122005A (en) * 1871-12-19 Improvement in advertising-albums
US6973505B1 (en) * 1999-09-01 2005-12-06 Eric Schneider Network resource access method, product, and apparatus
US7747782B2 (en) 2000-04-26 2010-06-29 Novarra, Inc. System and method for providing and displaying information content
US6477575B1 (en) 2000-09-12 2002-11-05 Capital One Financial Corporation System and method for performing dynamic Web marketing and advertising
JP2002091997A (ja) 2000-09-20 2002-03-29 Walkerplus.Com Inc 広告表示機能を備えた情報提供システム
US20030078928A1 (en) 2001-10-23 2003-04-24 Dorosario Alden Network wide ad targeting
US7346606B2 (en) 2003-06-30 2008-03-18 Google, Inc. Rendering advertisements with documents having one or more topics using user topic interest
US20050144073A1 (en) 2002-06-05 2005-06-30 Lawrence Morrisroe Method and system for serving advertisements
US20040260767A1 (en) 2003-06-19 2004-12-23 David Kedem Dynamic web advertisement and content display system
KR20030096113A (ko) 2003-10-09 2003-12-24 주식회사 보아스와야긴 컨텐츠 키워드 광고시스템
KR20030091085A (ko) 2003-11-05 2003-12-01 학교법인 동의학원 텍스트 키워드와 마우스의 움직임을 통해 광고컨텐츠를 웹페이지의 바탕화면에 출력시키는 인터넷광고기법
KR100495034B1 (ko) 2003-11-12 2005-06-14 주식회사 엠파스 인포박스를 이용한 정보제공 시스템 및 방법
US20050216823A1 (en) * 2003-12-30 2005-09-29 Microsoft Corporation Assigning textual ads based on article history
WO2007038390A2 (en) 2005-09-26 2007-04-05 Coupons, Inc. System and method for augmenting content in electronic documents with links to contextually relevant information
US8370197B2 (en) 2005-09-30 2013-02-05 Google Inc. Controlling the serving of advertisements, such as cost per impression advertisements for example, to improve the value of such serves
US9202241B2 (en) 2005-11-30 2015-12-01 John Nicholas and Kristin Gross System and method of delivering content based advertising
US20070146812A1 (en) 2005-12-02 2007-06-28 Lawton Scott S Reader editable advertising
US8571932B2 (en) 2005-12-30 2013-10-29 Google Inc. Using search query information to determine relevant ads for a landing page of an ad
JP2007272872A (ja) 2006-03-08 2007-10-18 Ricoh Co Ltd 情報検索方法、情報検索装置、情報検索システム、及び情報検索プログラム
US20080133848A1 (en) * 2006-12-01 2008-06-05 Patel Mukesh K Embedded Memory And Multi-Media Accelerator And Method Of Operating Same
JP2009086712A (ja) 2007-09-27 2009-04-23 Brother Ind Ltd 携帯型無線タグ情報読み取り装置
US20110008692A1 (en) 2008-03-18 2011-01-13 Daimler Ag Fuel Cell System
US8687938B2 (en) 2008-03-31 2014-04-01 Panasonic Corporation Video recording system, video recording apparatus, and video recording method
US9224151B2 (en) 2008-06-18 2015-12-29 Microsoft Technology Licensing, L.L.C. Presenting advertisements based on web-page interaction

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2018524753A (ja) * 2015-07-07 2018-08-30 シンプルシュアランス ゲーエムベーハーSimplesurance Gmbh 関連アイテムを識別しウェブページに提示するための統合プラグイン
KR20210039469A (ko) * 2018-08-31 2021-04-09 구글 엘엘씨 동적 키보드 인터페이스 내에서 애니메이션 이미지를 배치하는 방법 및 시스템
KR20230022273A (ko) * 2018-08-31 2023-02-14 구글 엘엘씨 동적 키보드 인터페이스 내에서 애니메이션 이미지를 배치하는 방법 및 시스템
KR20230117257A (ko) * 2018-08-31 2023-08-07 구글 엘엘씨 동적 키보드 인터페이스 내에서 애니메이션 이미지를배치하는 방법 및 시스템

Also Published As

Publication number Publication date
JP2011525659A (ja) 2011-09-22
CA2723912A1 (en) 2009-12-23
SG192408A1 (en) 2013-08-30
ZA201007808B (en) 2012-02-29
MY169772A (en) 2019-05-15
EP2291806A2 (en) 2011-03-09
EP2291806A4 (en) 2013-03-06
US20090319355A1 (en) 2009-12-24
JP5480892B2 (ja) 2014-04-23
CN102067161A (zh) 2011-05-18
MX2010013579A (es) 2010-12-21
BRPI0913363A2 (pt) 2015-11-24
WO2009154868A2 (en) 2009-12-23
AU2009260643B2 (en) 2014-09-11
WO2009154868A3 (en) 2010-03-04
CN102067161B (zh) 2017-06-20
RU2010151913A (ru) 2012-06-27
AU2009260643A1 (en) 2009-12-23
US9224151B2 (en) 2015-12-29

Similar Documents

Publication Publication Date Title
US9224151B2 (en) Presenting advertisements based on web-page interaction
US20220164401A1 (en) Systems and methods for dynamically creating hyperlinks associated with relevant multimedia content
US9146992B2 (en) Enriching web resources
US7770180B2 (en) Exposing embedded data in a computer-generated document
US8775917B2 (en) Systems and methods for alert management
US8719713B2 (en) Rich entity for contextually relevant advertisements
US8055997B2 (en) System and method for implementing dynamic forms
US9443014B2 (en) Custom web page themes
US20080229218A1 (en) Systems and methods for providing additional information for objects in electronic documents
US20050160065A1 (en) System and method for enhancing resource accessibility
US20140344670A1 (en) Method and system for on-demand delivery of predefined in-context web content
US20110209040A1 (en) Explicit and non-explicit links in document
JP2008117374A (ja) ページ付加情報共有管理方法
US20040205488A1 (en) Active web page for editing with any browser
US7860974B2 (en) Providing stateful favorites
US20110276876A1 (en) Method and system for storing words and their context to a database
US20090106651A1 (en) Rendering Data From A Server For Display In A Web Browser On A Client Computer
US11741295B2 (en) Independent rendering engine for a user interface internationalization
Baral et al. Bootstrap WordPress Web Development
Kay XSLT in the Browser
Kadry et al. First comprehensive design of XLINK
Redd “Web Programming
Kerstner Dictionary Software based on Ajax Frameworks
Delpratt XML on the Web: is it still relevant?
O'Neil Delpratt XML on the Web: is it still relevant?

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20101216

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
A201 Request for examination
AMND Amendment
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20140327

Comment text: Request for Examination of Application

N231 Notification of change of applicant
PN2301 Change of applicant

Patent event date: 20150715

Comment text: Notification of Change of Applicant

Patent event code: PN23011R01D

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20150821

Patent event code: PE09021S01D

AMND Amendment
E601 Decision to refuse application
PE0601 Decision on rejection of patent

Patent event date: 20160204

Comment text: Decision to Refuse Application

Patent event code: PE06012S01D

Patent event date: 20150821

Comment text: Notification of reason for refusal

Patent event code: PE06011S01I

J201 Request for trial against refusal decision
PJ0201 Trial against decision of rejection

Patent event date: 20160314

Comment text: Request for Trial against Decision on Refusal

Patent event code: PJ02012R01D

Patent event date: 20160204

Comment text: Decision to Refuse Application

Patent event code: PJ02011S01I

Appeal kind category: Appeal against decision to decline refusal

Appeal identifier: 2016101001528

Request date: 20160314

AMND Amendment
PB0901 Examination by re-examination before a trial

Comment text: Amendment to Specification, etc.

Patent event date: 20160411

Patent event code: PB09011R02I

Comment text: Request for Trial against Decision on Refusal

Patent event date: 20160314

Patent event code: PB09011R01I

Comment text: Amendment to Specification, etc.

Patent event date: 20151021

Patent event code: PB09011R02I

Comment text: Amendment to Specification, etc.

Patent event date: 20140327

Patent event code: PB09011R02I

B601 Maintenance of original decision after re-examination before a trial
PB0601 Maintenance of original decision after re-examination before a trial

Comment text: Report of Result of Re-examination before a Trial

Patent event code: PB06011S01D

Patent event date: 20160502

J301 Trial decision

Free format text: TRIAL NUMBER: 2016101001528; TRIAL DECISION FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20160314

Effective date: 20170925

PJ1301 Trial decision

Patent event code: PJ13011S01D

Patent event date: 20170925

Comment text: Trial Decision on Objection to Decision on Refusal

Appeal kind category: Appeal against decision to decline refusal

Request date: 20160314

Decision date: 20170925

Appeal identifier: 2016101001528