SG11201803927SA - A method and system for distributing electronic publishing content - Google Patents
A method and system for distributing electronic publishing contentInfo
- Publication number
- SG11201803927SA SG11201803927SA SG11201803927SA SG11201803927SA SG11201803927SA SG 11201803927S A SG11201803927S A SG 11201803927SA SG 11201803927S A SG11201803927S A SG 11201803927SA SG 11201803927S A SG11201803927S A SG 11201803927SA SG 11201803927S A SG11201803927S A SG 11201803927SA
- Authority
- SG
- Singapore
- Prior art keywords
- destination
- host
- page
- international
- sydney
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/986—Document structures and storage, e.g. HTML extensions
Abstract
INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property ,- Organization International Bureau Sd ... ...... .C.,„,\" (43) International Publication Date 18 May 2017 (18.05.2017) WIPO I PCT (10) WO International Publication Number MHIEIMORMIMHEIEHHIRIEMENIMIMEIEHME 2017/079809 Al (51) International Patent Classification: (74) Agent: COTTERS PATENT & TRADE MARK AT- G06Q 30/02 (2012.01) TORNEYS; GPO Box 469, Sydney, New South Wales 2001 (AU). (21) International Application Number: PCT/AU2016/051091 (81) Designated States (unless otherwise indicated, for every kind of national protection available): AE, AG, AL, AM, (22) International Filing Date: AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, 11 November 2016 (11.11.2016) BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, (25) Filing Language: English DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, (26) Publication Language: English KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, (30) Priority Data: MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, 2015904696 13 November 2015 (13.11.2015) AU OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, (71) Applicant: PLAYGROUND XYZ IP PTY LTD TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, [AU/AU]; c/o Ecovis Clark Jacobs, Level 20, 1 Market St, ZW. Sydney, New South Wales 2000 (AU). (84) Designated States (unless otherwise indicated, for every (72) Inventors: HALL, Rob; c/o Ecovis Clark Jacobs, Level kind of regional protection available): ARIPO (BW, GH, 20, 1 Market St, Sydney, New South Wales 2000 (AU). GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, LIDDELL, Scot; c/o Ecovis Clark Jacobs, Level 20, 1 TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, Market St, Sydney, New South Wales 2000 (AU). TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, MULLINS, Jonathan; c/o Ecovis Clark Jacobs, Level 20, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, 1 Market St, Sydney, New South Wales 2000 (AU). LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG). [Continued on next page] (54) Title: A METHOD AND SYSTEM FOR DISTRIBUTING ELECTRONIC PUBLISHING CONTENT Host Site 1 400 default state r—J 410 e Host Specific Naming Independent Naming Convention Convention -may> Navigation header Header --_________ <body> Page Fig. 4A 1-1 .4! (57) : Disclosed herein are a method and system for distributing electronic publishing content. The method includes the steps of: defining an independent naming convention for functional components of host web pages; analysing a predefined set of C destination pages to determine a set of representational states for each destination page and a set of conditional statements that de - Pt teiinine when a destination page is in each representational state; analysing the destination pages to identify host-specific naming Cr\ conventions associated with each representational state of the destination pages; storing in a host configuration database a mapping I N table, the mapping table establishing a mapping between the host-specific naming conventions associated with each representational 0 ---. state of the destination pages, the set of conditional statements associated with each representational state, and the independent nam - I N m • g convention; a creative ad server receiving a request for advertising content in relation to an advertisement to be displayed within 1-1 c:::, a destination host page on a user computing device, the destination host page being one of the set of web pages; the creative ad serv- ei er requesting from the host configuration database a mapping between the independent naming convention and a host-specific nam- 0 ing convention associated with each representational state of the destination host page; applying the mapping to the advertising con - tent to produce destination content compliant with the destination host page; and the creative server transmitting the destination ad content to the user computing device. WO 2017/079809 Al IMIOHOMMIDIIMOIDERIEDECIMEMOHOMOVOIMIE Published: — with international search report (Art. 21(3))
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2015904696A AU2015904696A0 (en) | 2015-11-13 | A method and system for distributing electronic publishing content | |
PCT/AU2016/051091 WO2017079809A1 (en) | 2015-11-13 | 2016-11-11 | A method and system for distributing electronic publishing content |
Publications (1)
Publication Number | Publication Date |
---|---|
SG11201803927SA true SG11201803927SA (en) | 2018-06-28 |
Family
ID=58694464
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
SG11201803927SA SG11201803927SA (en) | 2015-11-13 | 2016-11-11 | A method and system for distributing electronic publishing content |
Country Status (6)
Country | Link |
---|---|
US (1) | US11645680B2 (en) |
EP (1) | EP3374957A4 (en) |
CN (1) | CN108475385B (en) |
AU (1) | AU2016354677B2 (en) |
SG (1) | SG11201803927SA (en) |
WO (1) | WO2017079809A1 (en) |
Family Cites Families (18)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5933811A (en) * | 1996-08-20 | 1999-08-03 | Paul D. Angles | System and method for delivering customized advertisements within interactive communication systems |
US5905862A (en) | 1996-09-04 | 1999-05-18 | Intel Corporation | Automatic web site registration with multiple search engines |
US6804659B1 (en) * | 2000-01-14 | 2004-10-12 | Ricoh Company Ltd. | Content based web advertising |
US6605120B1 (en) * | 1998-12-10 | 2003-08-12 | International Business Machines Corporation | Filter definition for distribution mechanism for filtering, formatting and reuse of web based content |
US7996259B1 (en) * | 2000-06-07 | 2011-08-09 | Perfect Web Technologies, Inc. | Method for developing electronic documents providing e-commerce tools |
AU2002225822A1 (en) * | 2000-10-31 | 2002-05-15 | Contextweb | Internet contextual communication system |
DE602004011952T2 (en) * | 2003-06-30 | 2008-07-03 | International Business Machines Corp. | Method and system for improving the presentation of HTML pages in an Internet access device |
US20080033967A1 (en) * | 2006-07-18 | 2008-02-07 | Ravi Murthy | Semantic aware processing of XML documents |
US8086957B2 (en) * | 2008-05-21 | 2011-12-27 | International Business Machines Corporation | Method and system to selectively secure the display of advertisements on web browsers |
US9224151B2 (en) * | 2008-06-18 | 2015-12-29 | Microsoft Technology Licensing, L.L.C. | Presenting advertisements based on web-page interaction |
US20100131373A1 (en) * | 2008-11-25 | 2010-05-27 | Yahoo! Inc. | Dynamic advertisement tags |
US20110106615A1 (en) * | 2009-11-03 | 2011-05-05 | Yahoo! Inc. | Multimode online advertisements and online advertisement exchanges |
US9135345B1 (en) * | 2012-12-14 | 2015-09-15 | Google Inc. | Generating and updating online content using standardized tagged data |
US10075554B2 (en) * | 2012-12-20 | 2018-09-11 | Facebook, Inc. | Detecting mobile device attributes |
US10354294B2 (en) * | 2013-08-28 | 2019-07-16 | Google Llc | Methods and systems for providing third-party content on a web page |
US20170004221A1 (en) * | 2013-11-01 | 2017-01-05 | Kapow Technologies | Establishment of state representation of a web page represented in a web browser |
US8893294B1 (en) * | 2014-01-21 | 2014-11-18 | Shape Security, Inc. | Flexible caching |
US9361635B2 (en) * | 2014-04-14 | 2016-06-07 | Yahoo! Inc. | Frequent markup techniques for use in native advertisement placement |
-
2016
- 2016-11-11 AU AU2016354677A patent/AU2016354677B2/en active Active
- 2016-11-11 US US15/775,722 patent/US11645680B2/en active Active
- 2016-11-11 CN CN201680078986.1A patent/CN108475385B/en active Active
- 2016-11-11 WO PCT/AU2016/051091 patent/WO2017079809A1/en active Application Filing
- 2016-11-11 EP EP16863243.8A patent/EP3374957A4/en active Pending
- 2016-11-11 SG SG11201803927SA patent/SG11201803927SA/en unknown
Also Published As
Publication number | Publication date |
---|---|
AU2016354677B2 (en) | 2022-08-04 |
AU2016354677A1 (en) | 2018-06-28 |
WO2017079809A1 (en) | 2017-05-18 |
US20180349966A1 (en) | 2018-12-06 |
EP3374957A4 (en) | 2019-07-17 |
EP3374957A1 (en) | 2018-09-19 |
US11645680B2 (en) | 2023-05-09 |
CN108475385A (en) | 2018-08-31 |
CN108475385B (en) | 2023-10-03 |
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