CA2723912A1 - Presenting advertisements based on web-page interaction - Google Patents

Presenting advertisements based on web-page interaction Download PDF

Info

Publication number
CA2723912A1
CA2723912A1 CA2723912A CA2723912A CA2723912A1 CA 2723912 A1 CA2723912 A1 CA 2723912A1 CA 2723912 A CA2723912 A CA 2723912A CA 2723912 A CA2723912 A CA 2723912A CA 2723912 A1 CA2723912 A1 CA 2723912A1
Authority
CA
Canada
Prior art keywords
web page
event
keywords
words
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2723912A
Other languages
English (en)
French (fr)
Inventor
Aleksey Y. Sinyagin
Michael S. Luther
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CA2723912A1 publication Critical patent/CA2723912A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
CA2723912A 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction Abandoned CA2723912A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/141,720 2008-06-18
US12/141,720 US9224151B2 (en) 2008-06-18 2008-06-18 Presenting advertisements based on web-page interaction
PCT/US2009/041264 WO2009154868A2 (en) 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction

Publications (1)

Publication Number Publication Date
CA2723912A1 true CA2723912A1 (en) 2009-12-23

Family

ID=41432192

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2723912A Abandoned CA2723912A1 (en) 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction

Country Status (14)

Country Link
US (1) US9224151B2 (https=)
EP (1) EP2291806A4 (https=)
JP (1) JP5480892B2 (https=)
KR (1) KR20110040762A (https=)
CN (1) CN102067161B (https=)
AU (1) AU2009260643B2 (https=)
BR (1) BRPI0913363A2 (https=)
CA (1) CA2723912A1 (https=)
MX (1) MX2010013579A (https=)
MY (1) MY169772A (https=)
RU (1) RU2010151913A (https=)
SG (1) SG192408A1 (https=)
WO (1) WO2009154868A2 (https=)
ZA (1) ZA201007808B (https=)

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US9224151B2 (en) 2008-06-18 2015-12-29 Microsoft Technology Licensing, L.L.C. Presenting advertisements based on web-page interaction

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9224151B2 (en) 2008-06-18 2015-12-29 Microsoft Technology Licensing, L.L.C. Presenting advertisements based on web-page interaction

Also Published As

Publication number Publication date
JP2011525659A (ja) 2011-09-22
SG192408A1 (en) 2013-08-30
ZA201007808B (en) 2012-02-29
MY169772A (en) 2019-05-15
EP2291806A2 (en) 2011-03-09
EP2291806A4 (en) 2013-03-06
US20090319355A1 (en) 2009-12-24
JP5480892B2 (ja) 2014-04-23
CN102067161A (zh) 2011-05-18
MX2010013579A (es) 2010-12-21
BRPI0913363A2 (pt) 2015-11-24
WO2009154868A2 (en) 2009-12-23
AU2009260643B2 (en) 2014-09-11
WO2009154868A3 (en) 2010-03-04
CN102067161B (zh) 2017-06-20
RU2010151913A (ru) 2012-06-27
KR20110040762A (ko) 2011-04-20
AU2009260643A1 (en) 2009-12-23
US9224151B2 (en) 2015-12-29

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140415

FZDE Discontinued

Effective date: 20200831