AU2009260643B2 - Presenting advertisements based on web-page interaction - Google Patents

Presenting advertisements based on web-page interaction Download PDF

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Publication number
AU2009260643B2
AU2009260643B2 AU2009260643A AU2009260643A AU2009260643B2 AU 2009260643 B2 AU2009260643 B2 AU 2009260643B2 AU 2009260643 A AU2009260643 A AU 2009260643A AU 2009260643 A AU2009260643 A AU 2009260643A AU 2009260643 B2 AU2009260643 B2 AU 2009260643B2
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AU
Australia
Prior art keywords
web page
event
keywords
words
descriptive
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
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AU2009260643A
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AU2009260643A1 (en
Inventor
Michael S. Luther
Aleksey Y. Sinyagin
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Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC Request for Assignment Assignors: MICROSOFT CORPORATION
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224Discounts or incentives, e.g. coupons or rebates based on user history

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
AU2009260643A 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction Ceased AU2009260643B2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/141,720 2008-06-18
US12/141,720 US9224151B2 (en) 2008-06-18 2008-06-18 Presenting advertisements based on web-page interaction
PCT/US2009/041264 WO2009154868A2 (en) 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction

Publications (2)

Publication Number Publication Date
AU2009260643A1 AU2009260643A1 (en) 2009-12-23
AU2009260643B2 true AU2009260643B2 (en) 2014-09-11

Family

ID=41432192

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009260643A Ceased AU2009260643B2 (en) 2008-06-18 2009-04-21 Presenting advertisements based on web-page interaction

Country Status (14)

Country Link
US (1) US9224151B2 (https=)
EP (1) EP2291806A4 (https=)
JP (1) JP5480892B2 (https=)
KR (1) KR20110040762A (https=)
CN (1) CN102067161B (https=)
AU (1) AU2009260643B2 (https=)
BR (1) BRPI0913363A2 (https=)
CA (1) CA2723912A1 (https=)
MX (1) MX2010013579A (https=)
MY (1) MY169772A (https=)
RU (1) RU2010151913A (https=)
SG (1) SG192408A1 (https=)
WO (1) WO2009154868A2 (https=)
ZA (1) ZA201007808B (https=)

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US20170195828A1 (en) * 2014-05-04 2017-07-06 Yimwai Yau Ptp interaction association system supporting connection between multimedia electronic product and internet
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CN105451077B (zh) * 2015-12-02 2019-01-29 Tcl集团股份有限公司 一种基于模块电视的按键处理方法及系统
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US11030221B2 (en) * 2017-12-22 2021-06-08 Permutive Limited System for fast and secure content provision
CN108681550B (zh) * 2018-03-30 2021-05-25 北京奇艺世纪科技有限公司 页面刷新方法、装置以及页面刷新的控制方法、装置
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Also Published As

Publication number Publication date
JP2011525659A (ja) 2011-09-22
CA2723912A1 (en) 2009-12-23
SG192408A1 (en) 2013-08-30
ZA201007808B (en) 2012-02-29
MY169772A (en) 2019-05-15
EP2291806A2 (en) 2011-03-09
EP2291806A4 (en) 2013-03-06
US20090319355A1 (en) 2009-12-24
JP5480892B2 (ja) 2014-04-23
CN102067161A (zh) 2011-05-18
MX2010013579A (es) 2010-12-21
BRPI0913363A2 (pt) 2015-11-24
WO2009154868A2 (en) 2009-12-23
WO2009154868A3 (en) 2010-03-04
CN102067161B (zh) 2017-06-20
RU2010151913A (ru) 2012-06-27
KR20110040762A (ko) 2011-04-20
AU2009260643A1 (en) 2009-12-23
US9224151B2 (en) 2015-12-29

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FGA Letters patent sealed or granted (standard patent)
PC Assignment registered

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

Free format text: FORMER OWNER WAS: MICROSOFT CORPORATION

MK14 Patent ceased section 143(a) (annual fees not paid) or expired