KR20060002314A - Method for marketing through a creation of my-room on the on-line game - Google Patents

Abstract

The contents of the disclosure are to purchase an item, open a My Room, and earn a certain portion of the fee used in the game made in the My Room to the game room creator (master) to maximize profits and attract members through the game room creator. The present invention relates to a marketing method through creating a my room in an online game. The present invention comprises the steps of determining whether there is a request for creating my room; If there is a request for creating a myroom, determining whether a myroom founder has an item necessary to open a myroom; If the possession of the item is confirmed, opening a room setting window to allow the establisher to input setting items necessary for opening a my room; When the input is completed, opening a my room corresponding to the corresponding setting; Promoting and participating the Thai users to participate in the game in the opened my room after the my room is opened; And if the game is progressed on the opened my room is implemented by the step of earning a certain portion of the game fee of the gamers to the establisher (chief).

Internet, Online Games, Services, Marketing, Membership

Description

METHODE FOR MARKETING THROUGH A CREATION OF MY-ROOM ON THE ON-LINE GAME}

Detailed description of the embodiments of the present invention will be made with reference to the accompanying drawings, in which numerals designate corresponding parts in the drawings.

1 is a flowchart of a marketing method through creating a my room in an online game according to the present invention;

2A through 2D are views sequentially showing embodiments of a pop-up for creating a myroom,

3 is a view showing a screen showing a game room list in the game to which the present invention is applied,

4 is a diagram illustrating a screen showing a state in which the present invention is actually implemented in a game to which the present invention is applied.

** Explanation of symbols for main parts of drawings **

10: Create room pop-up window 12: My room creation button

14: Create Super Room button 20: Create My Room popup window

30: Notification window 32: Send a message button

40: Screen 42: Icon

50: confirmation pop-up window 52: buy item button

54: OK button

The present invention relates to a method of operating a game that is performed online, and more specifically, to establish a game room by purchasing an item and opening a my room and earning a certain portion of the fee used in the game made in the generated my room to the owner of the game room. Through the creation of my room in the online game that maximizes profit creation and attracting members through the marketing method.

In general, in the domestic computer market, many game developers are struggling to develop and release game types specialized for each company. However, most game makers, except for a few large players, develop games that are well received, and despite the marketability of developed games due to the limitations of marketing and customer management skills, they tend not to be activated in the market. there was. That is, even in the case of developing an excellent game, it lacked a system that could promote the promotion of the developed game or attract customers, and thus lacked customer-oriented marketing and services. Profit was almost impossible.

Therefore, an object of the present invention is to devise to solve the above-mentioned drawbacks, by purchasing an item to open a My Room and by earning a certain portion of the fees used in the game made in the created My Room items It is to provide a marketing method by creating my room in online games that can diversify and increase the profit structure by maximizing the attracting effect of members through sales revenue and game room creators.

According to an aspect of the present invention, there is provided a method of marketing by creating a myroom in an online game, the method comprising: determining whether a request for creating a myroom exists; If there is a request for creating a myroom, determining whether a myroom founder has an item necessary to open a myroom; If the possession of the item is confirmed, opening a room setting window to allow the establisher to input setting items necessary for opening a my room; When the input is completed, opening a my room corresponding to the corresponding setting; Promoting and participating the Thai users to participate in the game in the opened my room after the my room is opened; And accumulating a portion of the game fee of the gamers to the establisher (chief manager) when the game progresses on the opened my room.

If there is no request to create the my room further comprises the step of opening a normal room or super room and proceeding with the game in the room.

Confirming whether or not to purchase an item required for opening a my room to the establisher if the holding item does not exist; Switching the screen to an item mall when selecting an item purchase in the checking step; And opening a general room or a super room and proceeding with the game in the corresponding room if the item purchase is not selected in the checking step.

Preferably, the item has at least one or more of a period limit, a level of gamers, and a dividend ratio of the owner.

The room setting is made by inputting at least one of a control heading, the number of people and a password, it is preferable that the opened My Room is displayed as a specific icon or character in the division display field so that it can be confirmed in the game room list.

Determining whether a period during game progress on the my room has expired; Determining whether a game is in progress in the my room when the period expires; If the game is in progress, ending reflection of the owner's proceeds and switching to a general room; And paying the accumulated earning profit to the establisher (director).

If the game is not in progress in the my room after the expiration of the period further comprises the step of automatically closing the my room and paying the proceeds to the owner.

The promotion of the My Room is to create and send a message informing the opening of the My Room by electronic communication means such as sending a message, sending an email, or sending a text message to a member or non-member registered as a friend in the game site. Is done by.

The present invention can be applied to a variety of online games, for example, in the online hit game, online block breaking game, etc. My room founder first purchases the items required to open my room, and using the purchased items to open my room My room will be created in the game. The game is played in the generated My Room, and when a member joins the game on My Room and pays the game fee with cyber money, a certain percentage of the fee is used to be earned by the My Room founder. This can be a benefit to both members as members join the My Room and proceed with the game, which will be profitable to the company's founders. Therefore, my room founder promotes and induces people who are acquainted with the game to participate in the game, and naturally, my room establisher plays a role of activating attracting members of the game site. Of course, increasing the portion of the fees paid by members participating in the game on My Room will increase the membership attraction effect. However, since the proportion of the fees of game makers (or game service companies) is relatively reduced, it is desirable to adjust the allocation of fees between game publishers and myroom creators to find and adjust the appropriate ratios. As beneficial, this marketing method will be a win-win strategy for both. The marketing method of the present invention will be described in more detail with reference to examples.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart of a marketing method through creating a myroom in an online game according to the present invention, and FIGS. 2A to 2D are views sequentially showing embodiments of a pop-up for creating a myroom, and FIG. 3 is a view showing a screen showing a game room list in the game to which the present invention is applied, Figure 4 is a view showing a screen showing a state in which the present invention is implemented in the game to which the present invention is applied.

When you log in to the game site and access the game, there is a "Create Room" button in the game waiting room (lobby). This "create room" button can be implemented not only as a button but also as a menu such as a pull-down menu. Clicking the "Create Room" button brings up a room creation pop-up window 10. (Step S1) The room creation pop-up window 10 has a part for setting the control title and the number of people, as shown in Figure 2a, My Room There is a my room generation button 12 to create a super room creation button 14 to create a super room. The server of the game site determines the type of room selected by the user to open a desired room. In more detail, the server determines whether the room selected by the user in the room creation pop-up window 10 is my room. In the room creation pop-up window 10, after specifying the control title and the number of persons, the server presses the confirmation button 16. Determining the normal room to create a normal room and proceeds with the game, My Room Create pop-up window (12) or Super Room Create pop-up window (20) or Super Room Create pop-up window (not shown) is pressed Open it anew. At this time, if you register the settings in the Create Super Room pop-up window and press OK, a super room can be created to proceed with the game. (Steps S3, S5) This super room has characteristics similar to those of a general room, but the authority of the owner (eg, participants) It is a room that strengthens the authority to force the evacuation of people).

On the other hand, the marketing to be achieved in the present invention is implemented on My Room, in order to open My Room, click the Create My Room button 12 in step S1. Then, the server of the game site determines whether there is a request for creating a myroom. (Step S3) When the request for creating a myroom is confirmed, it is determined whether the myroom creator has an item for opening the myroom. (Step S7) At this time, if it is confirmed that the My Room establisher holds the item, the My Room Create popup window 20 is displayed as shown in FIG. 2B. The create my room pop-up window 20 has a part for inputting the control title of the my room, the number of people that the room can accommodate, and a password. Therefore, if you enter the control title, the number of people and password and press the OK button 22, My Room is opened. (Steps S9, S11) If you enter a password in the My Room Create pop-up window 20, only a specific user who knows the password You can join, that is, become a secret room. On the other hand, if you do not enter a password, it becomes a public room that anyone can join freely. To make it easier for users to check whether My Room is a secret room or a public room, it is a good idea to display certain icons or letters in the Secret Room section.

After the My Room is opened, Thai users, for example, friends are promoted to participate in the My Room. (Step S13) Specifically, by providing a My Room notification button on the My Room screen and clicking this button, The notification window 30 having a form as shown in 2c may be popped up. In the notification window 30, the My Room founder announces that My Room was opened by sending a message, sending an email, or sending a text message (SMS) to members or non-members registered as friends in the game site. Encourage them to participate in the game. For example, by clicking the Send memo button 32 of the notification window 30, you can send a message to the members or non-members registered as friends notifying the My Room opened, send an email, send a text message to the mobile phone If you choose, you can send a message via the server to your friend's email address or mobile number. The Thai user who confirms the establishment of My Room by the method as described above is connected to the corresponding site and participates in the game of My Room. (Step S15)

The My Room Opening Item may be composed of an item to which at least one condition is given, for example, among conditions, for example, a period limit, a game betting amount according to the level of the player's level, and a dividend ratio of the owner. For example, in the case of a limited time item, if you purchase a My Room Opening Item for 24 hours and open My Room, the room opened automatically 24 hours after the opening. In addition, an item may be purchased for each game bet amount depending on the level of the player. In this case, for example, in the game, sewage is 100 per point, and coriander is 500 per point. In addition, it is desirable to have the game server process the dividend ratio items of the head of the owner so that only items having a specific dividend ratio can be purchased according to the level of sewage or coriander or the amount of game money held. If the purchaser's dividend rate is 50% of the membership fee that participates in the corresponding My Room, 50% of the paid membership fee will be accumulated as the owner's profit. Items of such various conditions can be purchased for each condition through the item mall of the game site, and this item must be opened for the My Room. Figure 3 shows the state of the my room opened in the game room list, in the left window of the screen 40, there is a room number, state, classification, control title and the number of people, the icon to show the my room in the section (42) It is possible to confirm whether or not to create a my room by creating or notation, and the default value of the control item displayed in the control column is set to the ID (nickname) of the creator of the my room. Therefore, if the default value is applied, the control title is set to "My Room of ID". Of course, the control item can be specified by the establishment person directly input the desired control item in the control column when setting the my room. My room will remain open until the end of the period even if there is no empty room. That is, even if all the players leave the room, My Room does not disappear, and the game keeps waiting for you to enter and play again at any time until the deadline arrives.

On the other hand, if the My Room opened item does not exist in the above step S7 as shown in Figure 2d pops up a confirmation pop-up window 50, and clicks the purchase button (52) to buy an item in the confirmation pop-up window 50, the server purchases After judging the request and confirming the request, the screen is moved to the item mall. (Step S17, S19) In step S7, if the user clicks the confirmation button 54 of the confirmation pop-up window 50, the server allows the user to open My Room. It is determined that there is no, switch to the opening menu of the normal room or super room, and proceeds to play the game in the normal room or super room according to the user's selection.

Some of the fees (eg, cyber money) used by members while participating in the game on My Room are credited to the owner in the form of cyber money or points. For example, if 50% of the membership fee is promised to be earned by the owner, the server will earn 50% of the deposit fee in real time to the owner. (Step S21) Therefore, the higher the number of members participating in My Room, the owner's profit There will also be more, and the owner (myroom founder) will try to increase the number of members. As part of this effort, the director will promote the game site and encourage them to attract members. This ultimately results in an increase in the number of members of the game makers, so that the increase in owner profits will soon lead to an increase in the game makers' profits. Figure 4 is a game in the My Room shows that the membership fee is accumulated in the owner's proceeds in real time while playing a card game, My room in the form of a bar (bar; 62) at the top of the game screen 60, as shown It is desirable to display the control title and profit of the owner so that the player can easily check. In this way, the proceeds of the owner are updated in real time until the end of My Room.

After the opening of the My Room, the usage period is detected in real time. For example, if the 24 hour time limit is set, it is determined whether the 24 hour period is reached. (Step S23) If the usage period has not expired, the user continues to play the game in My Room. In accordance with the update, the accumulated earnings of the owners are updated in real time (step S21), and if the period has expired, it is determined whether the game is in progress. (Step S25) (Step S27) On the other hand, if the game is in progress, first send a notification message notifying the end of my room through the chat window. (Step S29) For example, the "expiration of the use of my room items in the chat window" The return of the owner's proceeds has been completed, and the room is converted to the general room. " At this time, it is preferable that the setting of the general room automatically be always the maximum bet amount and the maximum number of people. Then, the accumulation of proceeds of the director ends and the my room is switched to the normal room. (Step S31) When switching to the normal room, the screen of the part where the game is progressing is not changed. The conversion allows users to continue playing the game while switching from my room to a regular room. My room is converted to a normal room at the same time, so the profits of the owners earned in the my room are paid to the owner at the same time as the end of the my room. (Step S33) The proceeds of the paid owners are paid to the game money owned by the corresponding owner. Are summed and processed.

The embodiments disclosed herein are only presented by selecting the most preferred examples to help those skilled in the art from the various possible examples, the technical spirit of the present invention is not necessarily limited or limited only by this embodiment, the present invention Various changes and modifications are possible within the scope without departing from the spirit of the invention, as well as other equivalent embodiments.

As described above, the marketing method through the creation of my room in the online game according to the present invention has the effect of profit creation by the creator by opening the my room by purchasing the item by the game room creator. Furthermore, the founder will actively promote the game site to attract a large number of members to his or her room by encouraging the owner to earn a portion of the fees used in the game. We will maximize the effect of attracting more members to participate in the game. Accordingly, the game production company or the game service company can achieve the promotion or advertising effect through the game room establisher without direct advertisement or promotion and can activate the member attraction. Thanks to the recruitment of members of the My Room, the game site will secure a large number of members in an easier way, and as a result, the game site's revenue will increase.

Claims (9)

Determining whether there is a request for creating a my room; If there is a request for creating a myroom, determining whether a myroom founder has an item necessary to open a myroom; If the possession of the item is confirmed, opening a room setting window to allow the establisher to input setting items necessary for opening a my room; When the input is completed, opening a my room corresponding to the corresponding setting; Promoting and participating the Thai users to participate in the game in the opened my room after the my room is opened; And If the game proceeds on the opened my room, a method of marketing by creating a my room in the online game comprising the step of earning a certain portion of the game fee of the gamers to the establisher (chief). The method of claim 1, further comprising: opening a general room or a super room and proceeding to play the game in the room when there is no request in the request for determining the creation of the my room. The method of claim 1, further comprising the steps of: confirming to the establisher whether to purchase an item required to open a my room if the item does not have the item; Switching the screen to an item mall when selecting an item purchase in the checking step; And The method of marketing through the creation of my room in the online game further comprises the step of opening a normal room or a super room and proceeding the game in the room if the item purchase is not selected in the checking step. The method of claim 1 or 3, wherein the item has at least one or more of a period limit, a betting amount according to the level of the user, and a paying ratio of the owner. The method of claim 1, wherein the room setting is performed by inputting at least one of a control title, a number of people, and a password. The method according to claim 1 or 5, wherein the opened myroom is displayed as a specific icon or character in a division display column so as to be identified in a game room list. 4. The method of any one of claims 1 to 3, further comprising the steps of: determining whether the period of use of the myroom during game play on the myroom has expired; Determining whether a game is in progress in the my room when the period expires; If the game is in progress, ending reflection of the owner's proceeds and switching to a general room; And The method of marketing through the creation of my room in the online game further comprising the step of paying the accumulated owner profit to the establisher. The method of claim 7, further comprising automatically closing the myroom and paying the owner if a game is not in progress in the myroom after the expiration of the period. The method of claim 1, wherein the promoting of the myroom comprises opening the myroom by electronic communication means such as sending a message, sending an e-mail, or sending a text message to a member or a non-member registered as a friend in the game site. Marketing method through the creation of my room in the online game, characterized in that to write and transmit a post.

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