KR20010082017A - Advertisement Offering Method For Wireless Display Board System - Google Patents

Abstract

PURPOSE: A wireless electric display board system and method for providing advertisement information is provided to increase the efficiency of an advertisement by transmitting information on the advertisement to an electric display board in real time, by attracting an outside advertisement, and by transmitting specific advertisement information. CONSTITUTION: A user makes a request for an advertisement service to an advertisement information providing unit through a network. Advertisement information is transmitted to an output device installed for receiving the advertisement service from the advertisement information providing unit in wireless. The advertisement information is transmitted to the output device using an operation input unit from a short distance. One among the wireless advertisement information displayed on the output device and the short distance advertisement information is transmitted.

Description

Wireless electronic sign board system and its advertisement information providing method {Advertisement Offering Method For Wireless Display Board System}

The present invention relates to a wireless electronic signboard system and a service method thereof, and more particularly to a wireless electronic signboard system capable of displaying predetermined advertisements and information on an electronic signboard through various input media and receiving and displaying displayed advertisements and information. It relates to the service method.

In general, as a means for displaying advertising messages, LED display boards, which are LED display devices, are widely known. Such LED display boards are variously installed and operated in the entrance of a building, waiting room, subway, bus, etc. It is mainly used for informational messages and advertisements.

The LED signboard is usually used in a method of transmitting a display board for a general purpose as an information transmission method for controlling the display contents and simultaneously transmitting information desired by an information provider to a signboard installed in a specific space at a desired time.

However, in the conventional control method of the display board, since various input media cannot be supported, the display of individual information related to the space in which the display board is installed is excluded, so that information on the site where the display board is installed can not be provided vividly. .

In addition, the control method of the conventional signboard is because the advertisement and information delivery method is one-way from the information provider to the signboard, and actually accumulate and use data on advertisement and information displayed on the signboard or remotely check the status of the signboard. There was a problem that can not be done.

In addition, the conventional display board is complicated to input manually the advertisement contents, advertisement time zone or the installation place of the display board to be advertised, so that a complicated message must be taken every time a predetermined message is displayed on the display board or the displayed message is changed. However, there is a problem that it takes a long time to complete the process.

Accordingly, an object of the present invention is to display a message on a display board through various input media such as remote and short-range input media, so that not only the advertisement information basically set, but also the information on the site where the display board is installed can be provided vividly. And it provides a service method.

In addition, another object of the present invention is to provide information on the advertisement and information displayed on the billboard or the status of the billboard, and to take into consideration the creation of the advertising content and charge of the service afterwards, or wireless that can facilitate repair and repair It is to provide an electronic signboard system and its service method.

In addition, another object of the present invention, when the advertiser enters a condition associated with the advertisement automatically search for a signboard that meets this condition and automatically transmits the advertisement that meets the condition wireless display board that can perform the advertisement efficiently and quickly It is to provide a system and a service method thereof.

1 is a schematic control block diagram of a wireless display board system according to the present invention;

2 is a partial detailed control block of FIG.

3 is a schematic explanatory diagram of a method for providing advertisement information of a wireless display board system;

4 is a detailed flowchart of a user side and a web server side according to an advertisement service request of a user;

5 is a flowchart specifically illustrating an operation of transmitting advertisement information in an advertisement information providing unit;

6 is a flowchart specifically showing a step of outputting short-range advertisement information to an output device;

7 is a control flowchart showing an additional information transmission service step;

8 is a control flowchart illustrating a step of transmitting an advertisement and information displayed on an output device to an advertisement information providing unit.

<Description of Symbols for Main Parts of Drawings>

1: Wireless Electronic Display System 13: Remote Control

20: output device 21: receiver

24: demodulator 25: modulator

26: storage unit 27: output control unit

28 transmission unit 29 output unit

31: visual output unit 35: auditory output unit

40: advertising information provider 41: web server

42: dB server 43: management server

44: customer management server 50: additional information provider

60: user 70: mobile communication unit

The above object is, according to the present invention, the step of the user requesting the advertising service to the advertising information provider through the network; Wirelessly transmitting the advertisement information to an output device installed to receive an advertisement service from the advertisement information providing unit based on the advertisement service request; Transmitting advertisement information at a short distance to the output device by using the manipulation input unit at the installation position of the output device; And transmitting at least one of the wireless advertisement information and the short-range advertisement information displayed on the output device to the advertisement information providing unit.

The display time of the advertisement information displayed on the output device is counted to transmit the counted display time to the advertisement information providing unit through the mobile communication unit, and based on the display time transmitted to the advertisement information providing unit. It is more effective to further include the step of calculating the usage fee.

The transmitting of the advertisement information displayed on the output device to the advertisement information providing unit includes: storing the wireless advertisement information and the short range advertisement information; Preferably, the stored advertisement information is transmitted to the advertisement information providing unit through a wired or wireless communication network.

More preferably, the output device is provided with at least one of a visual output unit for visually displaying the advertisement information and an audio output unit for visually displaying the advertisement information.

Wirelessly transmitting the advertisement information to the output device includes: transmitting the advertisement information to the mobile communication unit by the wireless communication network; It is more effective to have the advertisement information transmitted to the mobile communication unit to the output device to display the advertisement information.

The displaying of the advertisement information in the output device may include receiving the advertisement information provided from the server of the advertisement information providing unit through a communication network to a receiving unit provided in the output device, storing the advertisement information received by the receiving unit, According to the control of the output control unit provided in the output device, it is more effective to display the advertisement information on the output unit provided in the output device, and the receiver may use a mobile phone.

Each server is more effective to apply at least one communication method such as SMS, WAP, m_HTM, IMT-200.

The transmitting of the short-range advertisement information may include receiving input data input through the manipulation input unit to a receiving unit provided in the output device, storing the input data received by the receiving unit, and an output control unit provided in the output device. And displaying the input data as at least one of visual data and audio data on an output unit provided in the output device according to the control of the control unit. The manipulation input unit is a remote controller capable of character modification and input. to be.

The advertisement service requesting step may include: generating an application for the advertisement service application by the advertisement service user; Storing the application created by the user; After the application is stored, it is effective to have a step of checking whether the application is received from the advertisement information providing unit.

Building advertisement information output to the output device as a database, and analyzing advertisement information such as advertisement data and advertisement time output to the output device through a program for analyzing the database; and based on the analyzed advertisement information. It is effective to further include an OLAP and data mining step having a step of calculating the use cost and overall costs.

An information input step of inputting information such as advertisement related information and an installation location condition of the output device; Searching for and extracting the information when the requirement of the user is input; More preferably, the advertisement information transmission step further includes the step of transmitting the extracted information to the output device through the wireless communication network to output.

In addition to the additional information providing unit for providing a variety of additional information to the advertisement information providing unit may further provide an additional information providing step of providing the additional information to the output device.

On the other hand, according to another field of the present invention, the object is an output device for outputting advertisements and predetermined information; A wireless display board connected to a network by a user and having an advertisement information providing unit for transmitting the advertisement and predetermined information to the output device based on the advertisement service request signal of the user and receiving the advertisement and information outputted at the output device. It is also achieved by the system.

Interposed between the advertisement information providing unit and the output device, the advertisement information providing unit is connected to a wired communication network, and the output device and the wireless communication network are connected to the advertisement and information provided from the advertisement information providing unit to the output device. It is effective to further include a mobile communication unit for transmitting.

The advertisement information providing unit, Web server configured to be accessible by using a wired or wireless terminal; A dB server storing detailed information such as a user, an installation place, and a wireless display board; A management server that processes detailed information and cost settlement of the advertiser and the advertisement message of the advertising company; Customer management server consisting of customer relationship management (CRM) system for analyzing customer information, purchasing tendency, etc. for the customer management of the user, and UMS (Unifide Message System) for sending mail and text, each of the above More preferably, the server applies various communication methods such as SMS, WAP, m_HTM, and IMT-200.

The output device includes: a receiving unit for receiving the advertisement and information provided from the advertisement information providing unit; A storage unit for demodulating the advertisement and information received by the receiving unit and storing the demodulated advertisement and information; An output unit arranged to output the advertisement and predetermined information to at least one of visual and audio; It is preferable to have an output control unit for controlling the output of the advertisement information stored in the storage unit to display the advertisement information to the output unit.

It is possible to facilitate input of information by further including an operation input unit such as a remote controller provided to provide predetermined information in various forms such as text and voice to the output device at a short distance.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a schematic control block diagram of a wireless electronic display system according to the present invention, and FIG. 2 is a partial detailed block diagram of FIG. As shown in the figure, the wireless electronic signboard system 1 includes an output device 20 for outputting advertisements and predetermined information provided through a wired / wireless communication network, and a user 60 connected to a network, An advertisement information providing unit 40 transmits an advertisement and predetermined information to the output device 20 based on the advertisement service request signal, and receives the advertisement and information outputted from the output device 20. Wireless display board system (1) is interposed between the advertising information providing unit 40 and the output device 20, and is connected to the advertising information providing unit 40 and a wired communication network and connected to the output device 20 and a wireless communication network The mobile communication unit 70 further includes an advertisement and information provided from the information providing unit 40 to the output device 20.

The advertisement information providing unit 40 includes a web server 41 configured to be accessible to the system using a wired or wireless terminal; A dB server 42 storing detailed information such as a user, an installation place, and a wireless display board; A management server 43 that processes detailed information and cost settlement of the advertiser and the advertiser; The customer management server 44 is composed of a CRM system for analyzing customer information, purchasing tendency, etc. for the customer management of the user 60, and a UMS capable of sending mail and text. Each server 41, 42, 43, or 44 may apply various communication methods such as SMS, WAP, m_HTM, and IMT-200.

The wireless electronic signage system 1 is provided with an additional information providing unit 50 for providing various additional information (for example, sports, weather, securities, news of the day, etc.), and the additional information providing unit 50 and advertisements. The information providing unit 40 may be interconnected to transmit advertisement information and various additional information to the output device 20. The wireless electronic sign system 1 also has an operation input unit capable of inputting predetermined information at a short distance. This operation input portion is effectively a remote controller 13 (see Fig. 2) capable of inputting text, identification symbols, voice information, and the like.

As shown in FIG. 2, the output device 20 includes a receiver 21 for receiving advertisement information provided through the servers 41, 42, 43, and 44 and transmitted through a wired / wireless communication network, and a receiver 21. A demodulator 24 for demodulating the advertisement information received by the control unit, a storage unit 26 for storing the advertisement information passed through the demodulator 24, and an advertisement information displayed on the output device 20. It has a transmitter 28 for transmitting to the advertisement information provider 40 via. In addition, the output device 20 is provided with an output control unit 27 for controlling the advertisement information stored in the storage unit 26, and an output unit 29 for displaying the advertisement information controlled by the output control unit 27.

The output unit 29 is provided with a visual output unit 31 for visually displaying wireless advertisement information, and an auditory output unit 35 for visually displaying. The visual output unit 29 includes a display unit 33 including at least one of an LED, an LCD, a PDP, and a CRT, and a display driver 32 for driving the display unit 33 so that the wireless advertisement information is displayed on the display unit 33. Have The auditory output unit 35 has a speaker 38 and a speaker driver 37 for driving the speaker 38 and outputs the transmitted wireless advertisement information as voice data. The receiver 21 includes a wireless receiver 22 that receives advertisement information from the advertisement information provider 40, and a remote controller 23 that receives short-range advertisement information input from the remote controller 13.

3 is a schematic explanatory diagram of a method for providing advertisement information of a wireless display system. As shown in the figure, the advertisement information providing method of the wireless display system, the step of requesting an advertising service (S100), the step of wirelessly transmitting wireless advertising information to the output device (S200), and the output device And outputting the short range advertisement information to the advertisement information providing unit 40 (S300).

The advertisement service request step (S100) is a step in which the wireless advertisement service user 60 requests an advertisement service from a wireless advertisement service provider through a network. In this service request stage, a web service through a wireless communication terminal or a computer terminal (that is, Internet service) to provide a user 60 with a message transmission, customer care agent and advertising services.

In step S200 of wirelessly transmitting the wireless advertisement information to the output device 20, the wireless advertisement information provided from the wireless advertisement information providing unit 40 is output based on the wireless advertisement service request signal from the user 60. It is a step of transmitting to (20). In the present embodiment, the wireless advertisement information providing unit 40 transmits to the output device 20 via the mobile communication unit 70 by at least one of the wired and wireless communication networks.

The step S300 of outputting the near advertisement information to the output device 20 uses the remote controller 13, which is an operation input unit, at the installation position where the output device 20 is installed, to the output device 20, and to display the advertisement near the advertisement. It is to be able to send information of. In operation S400, the advertisement information output from the output device 20 to the advertisement information providing unit 40 may include at least one of wireless advertisement information and short-range advertisement information displayed on the output device 20. 70 is a step of transmitting to the wireless advertisement information providing unit 40 through.

On the other hand, the advertisement information providing method, based on the display time counted by the display time counting the display time of the wireless advertising information displayed on the output device 20 and the charge settlement step according to the installation and use of the wireless advertising information and the wireless display board ( S600), and further includes an OLAP and data mining step (S500) and advertisement information automatic transmission step, which can grasp data details to meet the needs of the user.

OLAP and data mining step (S500), the step of analyzing the advertising information, such as advertising data and advertising time output to the output device through the program to build a database of the advertising information output to the output device, and the database; And calculating a use cost and various costs based on the analyzed advertisement information. The automatic advertisement information transmitting step includes: an information input step of inputting information such as advertisement related information and an installation location condition of the output device; Retrieving and extracting the information corresponding to the user's requirement if the user's requirement is input; And transmitting the extracted information to the output device through the wireless communication network. By the above-described data analysis step, it is possible to search for a condition in which the user and the advertiser match, and of course, various various costs and installation costs can be settled.

In the charge settlement step (S600), the advertiser 80 who wants to advertise using the wireless signboard inputs information related to the advertisement, an installation position of the signboard installed by the advertising company, and various installation conditions, and inputs the input information. Searching for advertisers 80 and advertisers that match each other's desired conditions such as advertisers 80 and advertisers, and automatically transmitting advertisements satisfying these search stages, It has a step to settle automatically.

Hereinafter, a schematic explanatory diagram of the advertisement information providing method will be described in accordance with the flow of specific embodiments. First, with reference to FIG. 4 showing a detailed application reception step of the user 60 side and the web server 41 side in response to a request for the advertising service of the user 60.

As shown in FIG. 4, when the user 60 inputs an address of the web server 41 (S101), the web server 41 transmits an advertisement service homepage (S102). If a signal for requesting an application from the user 60 is input after the homepage is transmitted (S103), the web server 41 transmits the application to the user 60 (S104). When the user 60 completes the application (S105), the web server 41 drives the CGI driving program to request the application to be stored (S107), and stores the created application in the user 60 database (S108). If a message indicating that the application has been received is written through the CGI driving program (S109) and transmitted to the user 60 (S110), the advertisement service request work is completed.

5 is a control flowchart illustrating in detail the step of transmitting the advertisement information in the advertisement information providing unit. As shown in this figure, when the user 60 enters a web server address (S201), the main form of the homepage is transmitted (S202). When the user requests to send a message (S203), the web server requests an ID and a password (S204), and the user 60 inputs an ID and a password according to the request of the web server 41 (S205). When the ID and password are input, it is determined whether the input ID and password are registered (S206). If the ID and password are not registered, a request for re-entering the ID and password is requested, and a message is transmitted (S207 and S208).

In response to the message input option and the channel selection preview request, the user 60 drives the CGI driving program to process the preview CGI to create a preview screen (S209 to S212). Thereafter, the preview screen is transmitted (S213), the transmission screen is determined whether or not the request for transmission (S214), and when a request for transmission is carried out by driving a CGI program (S215) and transmitted to the server (S216). Send to the server to go through the wired and wireless gateway (S217), if there is a response to the request to save the result to save the transmission result (S218, S220, S221), if there is no transmission according to the success message and retransmission message It is determined whether to retransmit by transmitting (S222 ~ S224).

On the other hand, and transmits a wireless message (S225), and if there is a response to receive the message, and if there is a response, the transmission result is stored (S227, S228, S229), and sent to the terminal to receive the message, the response to the reception According to the determination whether or not to transmit the message is deleted (S230 ~ S234), through the message demodulation to perform the editing and display control, save the message and drive the display board to output the message (S235 ~ S239).

Next, the short-range advertisement message transmission process for transmitting the short-range advertisement information to the output device 20 by using the remote control 13 in the installation position. The wireless advertisement information transmitted from the advertisement information providing unit 40 to the output device 20 through the mobile communication unit 70 is output from each server and received by the wireless receiving unit 22 of the output device 20 through a wireless communication network. After being stored in the storage unit 26 via the demodulator 24, the controller is outputted as text, video, video, and audio data through the output unit 29 under the control of the output controller 27. The output unit 29 is composed of a display driver 32 and a display unit 33 of LED, LCD, PDP, CRT and the visual display unit 31 for outputting the transmitted wireless advertising information as text, video or video data; The audio display unit 35 includes a speaker 38 for transmitting sound and a speaker driver 37 for driving the speaker 38.

The present invention builds a large-scale database and analyzes the message board service that supports the separation and short distance by performing the message detail inquiry, OLAP and data mining process, and establishes the data analysis tool OLAP and data mining system to meet the needs of service users. Can be satisfied.

As shown in FIG. 6, when the web server address is input, the main form is transmitted to the service home page, and the ID and password are requested according to the message details, OLAP, and data mining requests (S301 to S304). If ID and password are input, it is determined whether to register, and if not registered, requests for re-entering ID and password (S305 ~ S307). On the other hand, if the ID and password is registered, message details, OLAP and data mining messages are transmitted, message details, OLAP and data mining requests, and the CGI program is driven (S308 to S310). Then, connect to the message history, OLAP and data mining server, request the result (S311, S312), and determine whether the neural network, if the neural network, return, and write the result message according to the result return and transmit the result message (S314, S316-S319). On the other hand, if it is determined that the neural network is not, after performing the dB search and analysis (S315), and performs steps S316 ~ S319.

In addition, the present invention performs a supplementary information service process, such as stock information, highway information, news, professional baseball information, exchange rate, record sales information, industry-specific news, book sales information, today's English words, city traffic information, etc. Additional information may be provided to the output device.

Next, FIG. 7 is a control flowchart showing an additional information transmission service step. As shown in this figure, in the additional information transmission step, when the web server 41 address is input, the service homepage main form is transmitted, and an ID and password are requested according to the additional information provision request (S401 to S404). If the ID and password are input, it is determined whether to register, and if the registration is not registered, the ID and password are requested to be re-entered, and if additionally registered, the additional information selection page is transmitted (S405 to S408).

Subsequently, the CGI program is driven to provide additional information according to the selection and transmission request of the additional information, and the content dB is searched to retrieve information in the case of internal content (S409 to S413). In the case of external content, the server transmits to the server and passes through the wired / wireless gateway, and if there is a reception response, it stores the transmission result by requesting storage when there is transmission (S414 to S419). If there is no transmission, the result message is transmitted according to the success message and the retransmission message to determine whether the retransmission is performed (S420 to S422).

On the other hand, if a wireless message is transmitted, and this message is received and a response is received, the transmission result is stored according to transmission (S423 ~ S427), the message is transmitted to the terminal to receive the message, and the transmission is determined according to the response. Delete the message, perform message editing and display control through message demodulation, save the message, and output the message by driving the electronic display (S428 ~ S437).

8 is a control flowchart illustrating a step of transmitting the advertisement and information displayed on the output device 20 to the advertisement information providing unit 40. As shown in the figure, when the wireless data communication request signal from the mobile phone provided in the output device 20 is transmitted to the web server 41 via the gateway, the notification of the connection permission (S501 ~ S505), and message transmission When the message is transmitted to the web server 41, the CGI program is driven to store the transmission result, and the transmission result is stored in dB (S506 to S510).

As such, since the advertisement information providing unit 40 is provided to transmit the advertisement information to the user 60, various advertisement information may be provided to suit the selection and taste of the user 60. Since the short-range advertisement information can be transmitted, it is possible to change and modify the information in real time, as well as provide various information. Additional information, that is, today's news, weather, traffic information, sports news, etc. can be provided to provide convenience to the user 60 and can further increase the advertising effect.

Since the advertisement information displayed on the billboard can be transmitted back to the advertisement information providing unit 40, the current advertisement display state can be grasped, and when an abnormality occurs in the billboard, the abnormality can be immediately identified, thereby facilitating the repair inspection. . Furthermore, bi-directional transmission can be provided, thereby providing OLAP (On-Line Analytical Processing) and data mining, thereby enabling advertisement planning according to the statistical and analytical approach of LED billboard advertising.

When the management server 43 is connected to the management server 43 through the Internet to provide an interface with the wireless communication network and transmits the message through the wired or wireless terminal of the user 60, the management server 43 of the user 60 The information of the user 60 may be searched based on the unique number to transmit the corresponding information in real time. The quality of service can be improved by supporting at least one of various communication methods such as SMS, WAP, m_HTM, and IMT-200.

Although not disclosed in the embodiment, the royalties due to the sale and use of the wireless display board are settled in the advertisement information providing unit 40 after calculating the product charges and service charges that may occur between the mobile communication company and the user 60. can do. Of course, it is possible to generate a customer management agency between the user 60 and the advertisement information providing unit 40, the rate according to this can be proportional to the number of management customers, such as the various fee settlement management server 43 Can be processed through

In the above-described embodiment, the advertisement information request step, transmitting the advertisement information to the output device 20, inputting the near field advertisement information to the output device 20, the advertisement information output from the output device 20 The step of transmitting to the providing unit 40, the use fee settlement step according to the use of the advertising information is sequentially disclosed, not only may not necessarily provide the advertising information based on the order, at least one of these steps You can perform the excluded flow or add various steps.

In addition, when performing the provision of information between the additional information providing unit and the advertising information providing unit can be added to the settlement of course.

As described above, according to the present invention, advertisement information can be transmitted to a billboard installed in real time at a long distance, and advertisement advertisement can be increased in parallel with unique advertisement information at a place where the billboard is installed in addition to attracting external advertisements. have.

In addition, the advertisement information displayed on the billboard can be transmitted back to the advertisement information provider so that it is possible to determine the status of the currently displayed advertisement and whether there is an abnormality of the billboard. It can be done.

In addition, if a condition related to an advertisement is inputted, an electronic message that matches the condition is automatically searched and an advertisement corresponding to the condition is automatically transmitted, thereby efficiently and quickly performing the advertisement.

Claims (19)

A user requesting an advertisement service to an advertisement information providing unit through a network; Wirelessly transmitting the advertisement information to an output device installed to receive an advertisement service from the advertisement information providing unit based on the advertisement service request; Transmitting advertisement information at a short distance to the output device by using the manipulation input unit at the installation position of the output device; And transmitting at least one of the wireless advertisement information and the short range advertisement information displayed on the output device to the advertisement information providing unit. The method of claim 1, The display time of the advertisement information displayed on the output device is counted to transmit the counted display time to the advertisement information providing unit through the mobile communication unit, and based on the display time transmitted to the advertisement information providing unit. Advertising information providing method of the wireless electronic signage system further comprising the step of calculating the usage fee. The method of claim 2, The transmitting of the advertisement information displayed on the output device to the advertisement information providing unit includes: storing the wireless advertisement information and the short range advertisement information; And transmitting the stored advertisement information to the advertisement information providing unit through a wired / wireless communication network. The method of claim 3, And at least one of a visual output unit visually displaying the advertisement information and an audio output unit visually displaying the advertisement information. The method of claim 1, Wirelessly transmitting the advertisement information to the output device, Transmitting the advertisement information to the mobile communication unit by a wired communication network; And transmitting the advertisement information transmitted to the mobile communication unit to the output device by the wireless communication network and displaying the advertisement information. The method of claim 5, Displaying advertisement information in the output device, Receiving the advertisement information provided from the server of the advertisement information providing unit to a receiving unit provided in the output device through a communication network; And displaying the advertisement information on an output unit provided in the output device. The method of claim 6, The receiver is a mobile phone advertising information providing method, characterized in that the mobile phone. The method of claim 6, The server, at least one communication method, such as SMS, WAP, m_HTM, IMT-200, the advertisement information providing method of the wireless display system. The method of claim 1, The transmitting of the short range advertisement information may include: Receiving the input data input through the manipulation input unit to a receiving unit provided in the output device, storing the input data received by the receiving unit, and outputting the input data under the control of an output control unit provided in the output device. And displaying at least one of visual data and auditory data on an output unit provided in the apparatus. The method of claim 9, The manipulation input unit is a remote control capable of inputting a variety of text and voice, such as advertising information providing method of the wireless billboard system. The method of claim 1, The advertisement service request step, Preparing an application for the advertisement service by the advertisement service user; Storing the application created by the user; And storing the application and checking whether the application is received from the advertisement information providing unit. The method of claim 1, Building advertisement information output to the output device as a database, and analyzing advertisement information such as advertisement data and advertisement time output to the output device through a program for analyzing the database; and based on the analyzed advertisement information. Advertisement information providing method of a wireless signboard system, characterized in that it further comprises a OLAP and data mining step having a step of calculating the use cost and overall costs. The method according to claim 3 or 12, wherein An information input step of inputting information such as advertisement related information and an installation location condition of the output device; Retrieving and extracting the information corresponding to the user's requirement if the user's requirement is input; And transmitting the extracted information to the output device through the wireless communication network and outputting the information to the output device. The method of claim 1, And an additional information providing step of providing the additional information to the output device in association with the additional information providing unit providing various additional information to the advertisement information providing unit. An output device for outputting advertisements and predetermined information; A wireless display board connected to a network by a user and having an advertisement information providing unit for transmitting the advertisement and predetermined information to the output device based on the advertisement service request signal of the user and receiving the advertisement and information outputted at the output device. system. The method of claim 15, Interposed between the advertisement information providing unit and the output device, the advertisement information providing unit is connected to a wired communication network, and the output device and the wireless communication network are connected to the advertisement and information provided from the advertisement information providing unit to the output device. Wireless electronic display system further comprises a mobile communication unit for transmitting. The method of claim 16, The advertisement information providing unit, A web server configured to be accessible using a wired or wireless terminal; A dB server storing detailed information such as a user, an installation place, and a wireless display board; A management server that processes detailed information and cost settlement of the advertiser and the advertisement message of the advertising company; It has a customer management server consisting of a CRM system for analyzing customer information, purchasing tendency, etc. for the management of users, and a UMS that can send mails and texts. Wireless electronic signboard system, characterized in that to apply a variety of communication methods such as 200. The method of claim 16, The output device, A receiving unit which receives the advertisement and information provided from the advertisement information providing unit; A storage unit for demodulating the advertisement and information received by the receiving unit and storing the demodulated advertisement and information; An output unit arranged to output the advertisement and predetermined information to at least one of visual and audio; And an output control unit for controlling the output of the advertisement information stored in the storage unit to display the advertisement information to the output unit. The method according to claim 15 or 16, And a manipulation input unit such as a remote controller provided to provide the predetermined information to the output device in a variety of forms such as text and voice at a short distance.