KR20000072279A - Method to provide information for media of outdoor billboards on Internet - Google Patents

Abstract

PURPOSE: An outdoor signboard information service method through an internet is provided to provide information of outdoor signboard and to advertise an outdoor signboard. CONSTITUTION: An outdoor advertisement site(50) inter-works with a database which stores various information needed for providing a service. The above database includes a map information database(51) for storing a map information of a certain region in which an outdoor signboard is located, an outdoor signboard database(52) for storing an outdoor signboard related information, a member information database(53) for storing a member information, an advertisement proposal information database(54) for storing an information provided by an outdoor advertisement business provider, and an estimate database(56) for storing an information needed for an estimation.

Description

Method of providing information on outdoor advertising media through the Internet {Method to provide information for media of outdoor billboards on Internet}

The present invention relates to an outdoor advertising media information service method through the Internet, and in particular, to provide information on the outdoor advertising media located in each region through the Internet site, and at the same time to be able to make advertisements or contracts for the use of outdoor advertising media. It relates to a service method.

With the widespread use of the Internet at present, the types of services provided through Internet sites are also becoming very diverse. This Internet service has the advantage that many people can use it together without any limitation of time and space.

On the other hand, in modern life, advertising plays an important role, and with the development of advertising technology, the advertising media and the forms of advertising, which are the objects of advertising, have become very diverse. Traditional advertising media include newspapers, broadcasts, magazines, leaflets, etc. In particular, large outdoor advertising media installed on the roof of a building are also widely used. The jade and advertising media have the disadvantage that it is not easy to change the contents of the advertisement, but many people can see and the propaganda effect of the large size is not so small that it plays an important part in the advertising market. In addition, outdoor advertising media that can be broadcasted away from the existing static advertising forms are also widely used.

However, it is not inconvenient to carry out advertising through outdoor advertising media. That is, from the advertiser's point of view, it was not easy to meet the owner of the outdoor advertising media, so it was not easy to meet the owner of the outdoor advertising media. In particular, even if the outdoor advertising medium was selected, it was difficult to apply the ads in the desired format one by one, and it was difficult to select the favorite advertisements. There were few opportunities to introduce, which was a problem in operation.

Accordingly, the present invention has been made to solve the above problems, and provides the integrated information on the outdoor advertising media located in each region through the Internet site (outdoor advertising website) and at the same time the advertisement or use contract for the outdoor advertising media. The purpose is to make it happen.

In order to achieve the above object, the first embodiment according to the present invention, the first procedure for storing the map information indicating the location of each outdoor advertising medium in the map information database; A second step of processing the client to select an outdoor advertising medium at a desired location through a map stored in the map information database when a request for a search for an outdoor advertising medium is received from a computer of a client connected through the Internet; ; And a third procedure of providing detailed information of the outdoor advertisement medium selected by the customer to the customer's computer.

The second procedure may include: step 2-1 of allowing the customer to designate an initial access area and transmitting a map of the area designated by the customer to the computer of the customer; If the customer requests a map of the upper region of the region currently displayed on his computer, step 2-2 of transmitting the map of the upper region to the client's computer; If the client requests a subregion map of the region currently displayed on his computer, step 2-3 of transmitting the map of the subregion to the client's computer; Repeat steps 2-2 and 2-3, and if the customer selects the display of a specific outdoor advertising medium on the map currently displayed on his computer, step 2-4 proceeds to the third procedure. It can be preferably implemented by configuring to include.

At this time, the detailed information of the outdoor advertising medium of the third procedure is preferably configured to include an image of the outdoor advertising medium viewed from various angles.

The second embodiment according to the present invention further includes a procedure for allowing a customer (owner of an outdoor advertising medium) to register his or her outdoor advertising medium. The location, form, and conditions of use of the outdoor advertising medium are as follows. Processing to input necessary information when registering a medium including a; Receiving necessary information for registering a medium input by the customer from the customer's computer; And storing the received necessary information when registering the media in a corresponding database, and uploading the information on the site in a predetermined format.

In this case, the customer inputs the information on the location of the outdoor advertising media is preferably configured to be made through the process of selecting the location where the outdoor advertising media is located on the map information stored in the map information database.

The third embodiment according to the present invention includes a procedure for allowing a customer (outdoor advertising provider) to register his or her advertisement proposal regarding the outdoor advertising medium. Processing to input necessary information when the advertisement is proposed, including the cost and processing period; Receiving necessary information when an advertisement is input by the customer from the computer of the customer; And storing the received information required in the advertisement proposal in a corresponding database, and uploading the information on the site in a predetermined format.

According to a fourth embodiment of the present invention, the outdoor advertising medium owner and the advertiser, and the outdoor advertising service provider and the advertiser can enter into a contract on the site, and the advertiser selects the outdoor advertising medium or the proposed advertisement. Requesting a contract, transmitting the terms of use of the outdoor advertisement medium or the terms of use of an advertisement service to the computer of the advertiser and inquiring about the agreement; If the advertiser agrees to the query, transmitting the use agreement of the outdoor advertising medium or the use agreement of the advertisement service to the computer of the advertiser and receiving necessary information necessary for the agreement; And storing the input information in a related database and notifying the outdoor advertisement medium owner or the outdoor advertisement provider.

The fifth embodiment of the present invention further includes a procedure for providing a quotation on the use of the outdoor advertising medium, wherein the cost information regarding the production of each type of outdoor advertising medium and the type of advertisement for each type is included in the database for the estimation by item. Building; If a customer requests a quote service, processing the customer to select an outdoor advertisement medium and an advertisement type; Calculating a cost required to apply the advertisement type to the outdoor advertisement medium selected by the customer with reference to the quotation database; And transmitting the calculated quotation to the computer of the customer in the form of a quote in a predetermined format.

A sixth embodiment of the present invention further includes a bidding / auction service procedure, including: processing a customer who applied for the bidding / auction service to input bidding / auction application information; Listing bid / auction objects and conditions received from the customer's computer along with the bid / auction progression period on the site; Processing to input bidding / auction participation information if a request for bidding / auction participation is requested during the auction / bidding process, and receiving bidding / auction participation information from the computer of the participant and storing the information in a related database; Listing bid / auction entry information received from the computer of the participant on the site; Selecting a successful bidder from among the participants according to a predetermined rule when the bidding / auction progression period ends; And notifying the successful bidder and the bidder / auction applicant to the successful bidder.

In this case, the bidder / auction participation information presented by the participant may be configured to be disclosed only to a person having authority, not listed on the site.

1 is a configuration example of a service system to which the present invention is applied;

2 is an example of an outdoor advertising medium search screen using a map;

3 is an example of a detailed information screen on a selected outdoor advertising medium,

4 is a flowchart of a first embodiment of the present invention;

5 is a flowchart of an embodiment of a second procedure;

6 is a flowchart according to a second embodiment of the present invention;

7 is a flowchart of a third embodiment of the present invention;

8 is a flowchart of a fourth embodiment of the present invention;

9 is a flowchart of a fifth embodiment of the present invention;

10 is a flowchart of a sixth embodiment of the present invention;

11 is a flowchart of an embodiment of publishing bidding / auction participation information.

* Explanation of symbols for main parts of the drawings

10: Advertiser 20: Outdoor Advertiser

30: Outdoor Advertiser 40: Internet

50: Internet site

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a configuration example of a service system to which the present invention is applied, and each customer uses a computer according to the present invention by connecting to an Internet site 50 (outdoor advertisement site) through the Internet 40. Here, the types of customers include an advertiser 10, an owner of an outdoor advertising medium 20, an outdoor advertising service provider 30, etc. The advertiser 10 refers to a person who wants to advertise using an outdoor advertising medium. The owner of the medium 20 refers to a person who is entitled to manage an outdoor advertising medium, and the outdoor advertising provider 30 refers to a person who applies an advertisement to an outdoor advertising medium (eg, an advertising agency).

The outdoor advertising media described below includes not only static advertisements but also all types of outdoor advertising media such as a video or a broadcasting media.

The subject providing the service according to the present invention is the outdoor advertising site 50, the outdoor advertising site 50 is linked with a database for storing a variety of information required to provide a service. Examples of the database include a map information database 51 for storing map information of an area where an outdoor advertising medium is located, an outdoor advertising medium database 52 for storing outdoor advertising medium related information, and a member information database for storing member information of members ( 53), an advertisement proposal information database 54 for storing advertisement information proposed by an outdoor advertising agency, a bidding / auction information database 55 for storing bidding / auction-related information, and a database for quotations for storing information necessary for quotation (56). ). The structure of such a database is divided for convenience of description, and the database structure can be arbitrarily configured without any limitation.

The first embodiment of the service according to the present invention is to enable customers to easily search for outdoor advertising media located in each region, and in particular, to search for outdoor advertising media located in a desired place with reference to a map.

Referring to FIG. 2, a customer inputs a desired area (eg, Gangnam-gu, Seoul) using the search service screen of the outdoor advertisement site 50 as shown in FIG. 2A. Then, as shown in Figures 2b to 2d sequentially browse the detailed map of the desired final area and clicks the display of the outdoor advertising media displayed on the final detailed map. Then, as shown in the example shown in Figure 3 it is possible to see the detailed information of the outdoor advertising media.

4 is a flowchart illustrating a first embodiment of the present invention, and a search procedure of an outdoor advertising medium will be described in detail with reference to the flowchart.

First, map information indicating the location of each outdoor advertising medium is stored in the map information database 51 (S410: first procedure). In addition to the map information of each region, the map information displays a point where each outdoor advertisement is located, and the first procedure S410 is a procedure that is frequently performed during the service as well as the initial service.

When the outdoor advertisement site 50 receives a search request of the outdoor advertisement medium from the computer of the customer connected through the Internet 40 (S420), the outdoor advertisement site 50 desires the user through the map stored in the map information database 51. Process to select the outdoor advertising media in the position (S430) (second procedure). An example of the process shown in FIG. 2 is performed in the second procedure.

Now, when the customer selects a particular outdoor advertising medium in step S430, the outdoor advertising site 50 provides the customer with the detailed information of the selected outdoor advertising medium by referring to the outdoor advertising medium information database 52 to the customer's computer. This allows the user to know in detail information related to the selected outdoor advertising media (S440: third procedure).

The detailed information transmitted to the customer's computer in the third step (S440) is preferably configured to include an image of the outdoor advertising medium viewed from various angles. Of course, the content of the detailed information can be made arbitrarily, as shown in the example shown in Figure 3 that can help the customer to select the medium, such as the specification, address, contract period, environmental information, management details of the outdoor advertising media Information may include any information.

Referring to step S430 described above with reference to FIG. 5 in more detail, the outdoor advertising site 50 is processed to allow the customer to designate the first access area and then receive this information. An example of this case is as shown in Fig. 2A. That is, from the customer's point of view, as inputting the starting area of the search, the outdoor advertisement site 50 transmits the search starting area map of the area designated by the customer to the computer of the customer (S431: step 2-1);

The map information is divided into several levels for the convenience of searching, and according to the customer's choice (S432 or S434), the upper region map or the lower region map of the region currently displayed on the client's computer is transmitted to the client's computer (S433). Or S435). By repeating steps S432 to S435, the customer searches for the display of the outdoor advertising medium that he / she wants and selects the display (S436: 2-4).

If the customer selects the desired outdoor advertising media in step S436 and proceeds to a third step (S440).

Meanwhile, as a second embodiment of the present invention, it is preferable to further include a procedure for allowing a customer (owner of an outdoor advertising medium) to register his or her outdoor advertising medium on a site. Referring to FIG. An embodiment will be described in detail.

First, when the outdoor advertising site 50 requests the customer to register his outdoor advertising media on the site (S610), the customer is the location, form, conditions of use, the specifications of the outdoor advertising media, address, contract period In order to input necessary information during media registration such as surrounding environment guide and management details (S620), the necessary information is received during media registration (S630).

The received location information is displayed at the corresponding location on the map information database 51, and the necessary information when registering the media is stored in the outdoor advertisement medium information database 52 and then registered on the site (S640). The information received in step S630 forms part of the detailed information provided to the customer in step S440 of the first embodiment, and is then accessible to the customer using the search service of the outdoor advertising medium.

At this time, the input of the information on the location of the outdoor advertising medium is preferably configured to be made through the procedure of selecting the point where the outdoor advertising medium is located on the map stored in the map information database (51).

Meanwhile, as a third embodiment of the present invention, it is preferable to further include a procedure for allowing a customer (outdoor advertising provider) to register his or her advertisement proposal for each outdoor advertising medium. Referring to FIG. The third embodiment will be described in detail.

When the outdoor advertisement site 50 receives a request for an advertisement from the customer's computer (S710), the outdoor advertisement site 50 may input necessary information when the predetermined advertisement proposal including the form, cost, processing period, etc. of the advertisement for decorating the corresponding outdoor advertisement medium. After processing so as to (S720), and receives the necessary information when the advertisement proposal from the customer's computer (S730).

In addition, the advertisement proposal information received in step S730 is stored in the advertisement proposal information database 54, and is processed to be viewed by other customers (for example, an advertiser) on the site in a predetermined format (S740). Here, the necessary information at the time of the advertisement suggests all information for the outdoor advertising company to persuade advertisers how they can produce the advertisement using the corresponding outdoor advertising media.

As a fourth embodiment of the present invention, it is preferable that an outdoor advertising medium owner and an advertiser and an outdoor advertising company and an advertiser make a contract directly on the site. The fourth embodiment will be described in detail with reference to FIG. do.

When the outdoor advertisement site 50 requests the contract by selecting an advertisement medium or a proposed advertisement desired by the advertiser (S810), the advertisement conditions of the outdoor advertisement medium or the advertisement service using the advertiser are referred to the corresponding database. The computer transmits the query to the computer and inquires whether it agrees to the operation (S820).

If the advertiser in response to the query in step S820 as a result of the advertiser (S830), the outdoor advertising site 50 transmits the use agreement of the outdoor advertising media or the use of the advertising service to the advertiser's computer (S840), the contract from the advertiser The necessary information required for is input (S850).

Then, after storing the contract-related matters input in step S850 in a related database (S860), and notifies the outdoor advertising media owner or outdoor advertising operators (S870). Notification at this time may be made by posting on the site at the same time as the contract, or may be notified by e-mail.

As a fifth embodiment of the present invention, it is preferable to further include a procedure for providing a quotation on the use of an outdoor advertising medium so that a customer can easily calculate the cost required to execute the advertisement on the outdoor advertising medium. 9, a fifth embodiment will be described in detail.

For this service, first, the cost information regarding the production of each type of outdoor advertising media and the advertisement type is classified into detailed items and stored in the database 56 for estimation (S910).

And, if the outdoor advertising site 50 has a request for a quotation service from the customer's computer (S911), the customer receives the desired information by processing so that the customer can select the outdoor advertising medium and advertising type (S912).

After the customer inputs the desired item in step S912, the cost required to apply the advertisement type to the outdoor advertisement medium selected by the customer is calculated with reference to the quotation database 56 (S913), and the calculated quotation is in a predetermined format. Transfer to the customer's computer in the form of a quotation (S914).

In addition, as a sixth embodiment of the present invention, it is possible to provide a more interesting service by allowing customers to competitively use outdoor advertising media through a bidding / auction process. The sixth embodiment will be described in detail with reference to FIG. 10. Let's do it.

First, if there is a request for bidding / auction service from the computer of the customer (S920), the outdoor advertisement site 50 processes the customer to input information for bidding / auction application (S921). Then, the bid / auction application information is received from the customer's computer, and the bid / auction object and conditions are registered on the site together with the bid / auction progression period (S922).

Now the bidding / auction is started, the outdoor advertising site 50 receives an application for participation in the bidding / auction during the prescribed auction / bidding process. That is, when the outdoor advertising site 50 requests bidding / auction participation (S923), the participating customers process the input of pre-defined bidding / auction participation information (S924), and bid / After receiving the auction participation information is stored in the bidding / auction information database 55 (S925).

Steps S923 to S925 are processes that are continuously performed during the bidding / auction proceeding period, and when the bidding / auction progression period ends (S926), a successful bidder is selected from the participants according to a predetermined rule (S927). The rules for selecting successful bidders can be made according to certain rules, such as those who have offered the lowest price, and may allow customers who have applied for bidding / auction to select a favorite offer. Then, the successful bidder and bidder / auction applicant is notified that the successful bid was made (S928).

Meanwhile, the presenting condition of the participant received in the outdoor advertisement site 50 in step S925 may be kept secret or may be disclosed on the site. However, even if kept confidential, the bidder / auction applicant should be informed of the participation status.

In this case, referring to FIG. 11, when the outdoor advertisement site 50 receives an inquiry request regarding participation in bidding / auction currently in progress from a computer of a specific customer (S930), a customer ID (ID) from the computer of the corresponding customer is received. After receiving the password (S931), and checks whether there is an inquiry qualification of the participation history (S932). For example, it is to confirm whether the ID and password received in step S931 are the ID and password of the bidding / auction application customer.

When the two IDs and the password are the same as the determination result at step S932, the participation information of the bidding / auction currently in progress is transmitted to the computer of the corresponding customer (S933).

When the present invention is used, information related to various outdoor advertising media can be integrated and provided through an outdoor advertising site, thereby promoting convenient and economical use of outdoor advertising media for owners, advertisers, and outdoor advertising operators. Can be. Accordingly, there is an effect that can contribute to the activation of the outdoor advertising market.

In particular, advertisers can easily check the area they want to advertise and the outdoor advertising media located in the area by using a map, and also can contract with the outdoor advertising media owner and the ad agency on the site. The cost can be greatly reduced. In addition, you can receive a form or estimate in advance of the advertisement you want to be able to easily determine the advertisement that suits their circumstances.

The owners of outdoor advertising media and outdoor advertising operators can further revitalize their businesses, benefit from the reduction of commissions on mediation and the use of media to help everyone.

Claims (10)

Provide information related to outdoor advertising media through an internet site (outdoor advertising site), A first procedure of storing map information indicating a location of each outdoor advertising medium in a map information database; A second step of processing the client to select an outdoor advertising medium at a desired location through a map stored in the map information database when a request for a search for an outdoor advertising medium is received from a computer of a client connected through the Internet; ; And And a third procedure of providing detailed information of the outdoor advertisement medium selected by the customer to the computer of the customer. The method of claim 1, wherein the second procedure comprises: Step 2-1 of allowing the customer to designate an initial access area and transmitting a map of the area designated by the customer to the computer of the customer; If the customer requests a map of the upper region of the region currently displayed on his computer, step 2-2 of transmitting the map of the upper region to the client's computer; If the client requests a subregion map of the region currently displayed on his computer, step 2-3 of transmitting the map of the subregion to the client's computer; Repeat steps 2-2 and 2-3, and if the customer selects the display of a specific outdoor advertising medium on the map currently displayed on his computer, step 2-4 proceeds to the third procedure. Outdoor advertising medium information service method through the Internet, characterized in that comprises a. The method of claim 1, wherein the detailed information of the outdoor advertising medium is configured to include images of the outdoor advertising medium viewed from various angles. The method of claim 1, wherein the outdoor advertising medium information service method further includes a procedure for allowing a customer (owner of the outdoor advertising medium) to register his outdoor advertising medium. Processing the customer to input necessary information when registering a medium including a location, a form, and conditions of use of an outdoor advertising medium; Receiving necessary information for registering a medium input by the customer from the customer's computer; And And storing the received information when registering the media in a corresponding database, and uploading the information on the site in a predetermined format. The method of claim 4, wherein the customer inputs information on the location of the outdoor advertising medium is configured by selecting a location where the outdoor advertising medium is located on the map information stored in the map information database. Outdoor advertising media information service method through the Internet. The method of claim 1, wherein the outdoor advertising medium information service method includes a procedure for allowing a customer (outdoor advertising service provider) to register his or her advertising proposal regarding the outdoor advertising medium. Processing by the customer to input necessary information when the advertisement is proposed, including an advertisement form, a cost, and a processing period for decorating the corresponding outdoor advertisement medium; Receiving necessary information when an advertisement is input by the customer from the computer of the customer; And And storing the received information in the corresponding database when the advertisement proposal is proposed, and uploading the information on the site in a predetermined format. The method according to any one of claims 4 to 6, wherein the outdoor advertising medium owner and advertiser, and the outdoor advertising service provider and the advertiser can enter into a contract on the site, If the advertiser selects a corresponding outdoor advertisement medium or a proposed advertisement to request a contract, transmitting the use condition of the outdoor advertisement medium or the use condition of an advertisement service to the computer of the advertiser and inquiring whether to agree; If the advertiser agrees to the query, transmitting the use agreement of the outdoor advertising medium or the use agreement of the advertisement service to the computer of the advertiser and receiving necessary information necessary for the agreement; And And storing the inputted information in a related database and notifying the outdoor advertising medium owner or the outdoor advertising service provider. The method of claim 1, wherein the outdoor advertisement medium information service method further includes a procedure of providing a quotation regarding the use of the outdoor advertisement medium. Building cost information on the production of each type of outdoor advertising media and the type of advertisement for each type in a database for a quote for each item; If a customer requests a quote service, processing the customer to select an outdoor advertisement medium and an advertisement type; Calculating a cost required to apply the advertisement type to the outdoor advertisement medium selected by the customer with reference to the quotation database; And And transmitting the calculated quotation to the customer's computer in the form of a quotation in a predetermined format. The method of claim 1, wherein the outdoor advertising medium information service method further includes a bidding / auction service procedure. Processing to allow the customer who applied for the bidding / auction service to input bidding / auction application information; Listing bid / auction objects and conditions received from the customer's computer along with the bid / auction progression period on the site; Processing to input bidding / auction participation information if a request for bidding / auction participation is requested during the auction / bidding process, and receiving bidding / auction participation information from the computer of the participant and storing the information in a related database; Listing bid / auction entry information received from the computer of the participant on the site; Selecting a successful bidder from among the participants according to a predetermined rule when the bidding / auction progression period ends; And And providing notification to the successful bidder and the bidder / auction applicant for the successful bidding. 10. The method of claim 9, wherein the information for bidding / auction participation presented by the participant is configured to be disclosed only to a person having authority, not listed on the site.