KR20130128585A - Marketing system using mobile device and method therefor - Google Patents

Abstract

The present invention relates to a marketing system and method using a mobile device, and more particularly for the desired enterprises to use a more convenient marketing system and a method using the mobile device that can maximize the advertising effect by advertising their own companies to the clients and can also maximize the customer management effect of the clients which minimizes the danger of exposing the personal information of the clients if the enterprise provides accidentally, and accordingly, it provides the clients the opportunity to select the specific enterprise or the business carrier of the enterprise or the information about entrepreneur providing the goods, by which the client can make purchases from the mobile device by using the advertisement targeted for the consumers by the enterprise, or the information about entrepreneur providing the service of the corresponding goods or the services after they receive the goods according to the status of the client from the mobile home page of the enterprise. [Reference numerals] (100) Company member terminal;(200) Advertisement server;(210) Homepage management unit;(220) Advertisement management unit;(230) Member management unit;(240) Database;(300) User terminal;(400) SNS server

Description

Advertising system and method using mobile device {Marketing System using Mobile Device and Method therefor}

The present invention relates to an advertising system and method using a mobile device, and more particularly, after receiving a request for information on a company or a business that provides a product or service that a customer wants to purchase from a target customer through a mobile device, By providing your company or business information to your location based on your location and when your customer selects a particular company or operator, you minimize the risk of exposing your personal information by linking the mobile homepage of your chosen company or operator to you. You can easily identify the company or business information you want, and the company or business advertising system using mobile devices that can maximize the effectiveness of advertising and maximize customer management by advertising only to customers who are willing to buy. And a method.

One of the marketing techniques for companies to promote their products or services is telemarketing (TM), which is still used as a popular marketing strategy despite the development of information and communication technologies such as the Internet. .

Telemarketing is accomplished by trying to make a phone call to a prospective customer's landline or wireless phone, or by sending a Short Message Service (SMS) or Multimedia Message Service (MMS), which actually leads to product purchases. The odds are minimal.

In other words, if you try to make a phone call, the call success rate is low, and even if the phone call is successful, it is easy to hang up the moment you realize that the potential customer is a promotional call.

In addition, in order to attempt a phone call with a potential customer, a large amount of personal information about the potential customer has to be obtained.

As one of the attempts to solve these problems, so-called reverse auction services have been proposed, in which case the goods or service provider provides the customer with purchase-related information if the customer expresses his intention to purchase a particular good or service. Refers to a service that enables the selection of a purchasing company based on the provided purchase related information.

For example, Korean Patent Publication No. 10-2001-0007917 "On-line service system for domestic and overseas directors reverse auction using the Internet", a quotation request input step, member company registration step, reverse auction participation step, auction progress result check step, successful bid It includes the company notification stage and the reverse auction closing stage.

However, Korean Patent Publication No. 10-2001-0007917 is merely a technology that implements a reverse auction service as a service on the Internet, and links a mobile homepage accessible from a rapidly developing mobile device with an advertisement or maximizes an advertisement effect. It was far from a technology that could maximize the effectiveness of advertisements or maximize customer management, such as linking location search.

The problem to be solved by the present invention is to overcome the above problems, after receiving a request for information on the company or business that provides the goods or services that the customer wants to purchase from the target customer through a mobile device to provide the goods or services By providing you with the information about your company or business, and as a result, when you select a particular company or business, you can connect the company or business with the customer so that you can easily identify the business or business you want while minimizing the risk of exposing your personal information. Companies or operators can effectively maximize their advertising by advertising their customers only to customers who are willing to buy.

Another problem to be solved by the present invention is to overcome the above problems, by assigning a mobile homepage for each company or operator providing the goods or services that the customer wants to purchase, the company or operator selected after the customer selects a specific company or operator It provides the mobile homepage when providing the information of and enables the customer to manage on the mobile homepage to induce continuous communication with the customers to maximize the effect of customer management.

Another problem to be solved by the present invention is to overcome the above problems, in providing a mobile homepage of a specific company or operator to the customer by providing the company or adjacent company member terminal information close to the customer's location, This allows customers to easily identify nearby businesses or businesses, or directly contact individual businesses and salespeople.

The present invention relates to an advertisement system using a mobile device, and transmits corporate information to an advertisement server, receives a corporate search request from the advertisement server, transmits a corporate advertisement request to the advertisement server, and selects a corporation from the advertisement server. A corporate member terminal that receives a request and receives information related to accessing a mobile homepage and new bulletin board comment information from the advertisement server; Receives mobile homepage generation related information from the corporate member terminal to generate a mobile homepage and QR (Quick Response) code, transmits mobile homepage access information and new bulletin board comment information to the corporate member terminal, and retrieves a company from a user terminal. Receives a request and sends the received corporate search request to the corporate member terminal, receives the corporate advertising request from the corporate member terminal and sends the received corporate advertising request to the user terminal, and sends a corporate selection request from the user terminal Advertisement that receives the received company selection request to the corporate member terminal, retrieves the location information of the corporate member terminal based on the location of the user terminal, and provides the mobile homepage information on the selected company to the user terminal server; And transmitting a corporate search request to the advertisement server through a mobile search web page provided by the advertisement server, receiving a corporate advertisement request from the advertisement server, and transmitting a corporate selection request to the advertisement server. And a user terminal 300 for receiving mobile homepage information on the selected company.

At this time, the advertisement server, the service receiving information about the mobile homepage of a specific corporate member from the user terminal and includes the function to display the received service evaluation information on the corresponding mobile homepage to provide to the user terminal; It is characterized by.

In this case, the advertisement server, when receiving the SNS interworking request from the corporate member terminal for the new bulletin board comment information of a specific mobile homepage, characterized in that it comprises a function for transmitting a linkage request to the SNS server.

On the other hand, the present invention relates to an advertising method using a mobile device, the method comprising the steps of: (A) the advertisement server, receiving the mobile home page generation related information from the corporate member terminal to generate a mobile home page; (B) the advertisement server displays a mobile search web page to the user terminal, receives a corporate search request by selecting a specific search keyword or category from the user terminal, and sends the received corporate search request to the corporate member terminal. Making; (C) the advertisement server, receiving the corporate advertisement request from the corporate member terminal, transmitting the received corporate advertisement request to the user terminal and retrieving the location information of the corporate member terminal based on the position of the user terminal; ; And (D) the advertisement server, receiving a corporate selection request from the user terminal, transmitting the received corporate selection request to the corporate member terminal, and providing a mobile homepage about the corporate member terminal to the user terminal. Include.

At this time, after the step (D), (E) the advertisement server, the mobile home page connection-related information and the new bulletin board comment information to the corporate member terminal by a guide message; (F) the advertisement server notifying the user terminal of the mileage information granted according to a predetermined criterion by the guide message; And (G) when the advertisement server receives an SNS linkage request from the corporate member terminal for new comment information of the mobile homepage, transmitting the linkage request to an SNS server.

According to the present invention, after receiving a request for information on a company or a business providing a goods or services that a customer wants to purchase from a target customer through a mobile device, the company provides information on a company or a business that provides the goods or services. By selecting a specific company or operator, you can connect the selected company or operator with your customers, so that customers can easily identify the company or operator information they want while minimizing the risk of their personal information being exposed to the business or operator. By advertising your company to customers only, you can maximize your advertising effectiveness.

According to the present invention, when a customer selects a specific company or operator by providing a mobile homepage for each company or operator providing the goods or services that the customer wants to purchase, the customer provides the corresponding mobile homepage. By managing the customer on the mobile homepage, it is possible to maximize the effect of customer management by inducing continuous communication with the customer.

According to the present invention, in providing a mobile homepage of a specific company or operator to the customer, by providing preferential information of a company or a neighboring company member terminal adjacent to the customer's location, the customer can easily identify a neighboring company or operator, There is also an effect that can be in direct contact with employees.

1 is an overall configuration of an advertising system using a mobile device according to an embodiment of the present invention.
Figure 2 is a detailed configuration of the homepage management means of the advertising server according to an embodiment of the present invention.
Figure 3 is a detailed configuration of the advertising management means of the advertising server according to an embodiment of the present invention.
4 is an overall flowchart of an advertising method using a mobile device according to an embodiment of the present invention.

Before describing the specific details for the practice of the invention, terms and words used in the specification and claims should be construed to enable the inventor to properly define the concept of a term in order to best describe its invention It should be interpreted as meaning and concept consistent with the technical idea of the present invention.

In addition, when it is determined that the detailed description of the known function and its configuration related to the present invention may unnecessarily obscure the subject matter of the present invention, it should be noted that the detailed description is omitted.

Hereinafter, an advertisement system using a mobile device according to an exemplary embodiment of the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is an overall configuration diagram of an advertisement system using a mobile device according to a preferred embodiment of the present invention, Figure 2 is a detailed configuration diagram of the homepage management means of the advertisement server according to an embodiment of the present invention, Figure 3 Is a detailed configuration of the advertisement management means of the advertisement server according to an embodiment of the present invention.

As shown in FIG. 1, an advertisement system using a mobile device according to a preferred embodiment of the present invention includes a corporate member terminal 100, an advertisement server 200, a user terminal 300, and an SNS server 400. do.

First, the corporate member terminal 100 is a terminal of a corporate member (company or individual entrepreneur, etc.) who wants to use an advertisement service provided according to a preferred embodiment of the present invention, and transmits corporate information to the advertisement server 200. Receives a corporate search request from the ad server 200, transmits a corporate advertising request to the ad server 200, and receives a corporate selection request from the advertising server 200.

In addition, the corporate member terminal 100 transmits the mobile homepage creation related information to the ad server 200, and receives the QR (Quick Response) code information, mobile homepage access information and new bulletin board comment information from the ad server 200 do.

In a preferred embodiment of the present invention, for convenience, the corporate member terminal 100 is set to be a terminal such as a personal computer (PC) or a smartphone, preferably a smartphone, but may be set to be a server managed by a corporate member or a corporate member. You may be building a customer management database that contains the managed customer information that you manage.

Meanwhile, the corporate member terminal 100 includes a GNSS receiver for location information management, which will be described later. The GNSS receiver is connected to and received satellite orbit information (Ephemeris) connected through an internet network including a separate navigation satellite and a wired or wireless network. ), We derive the positional coordinates of the satellite and derive the user positional coordinates based on the derived positional coordinates of the satellites.

There are no particular restrictions on the types of corporate members, especially insurance companies or securities companies whose reverse auction services can have a significant advertising effect, or those who are small business owners in various industries in the region, for example, restaurants and retailers. Can be.

Specifically, the corporate member terminal 100 transmits corporate information to the advertisement server 200, and transmits a corporate advertisement request in response to receiving a corporate search request from the advertisement server 200, for example, corporate member insurance In the case of a company, corporate information transmitted by the corporate member to the advertisement server 200 may include a business name, a business type, a main product, a main store, a branch location, and the like.

In addition, the corporate advertising request sent by the corporate member of the insurance company to the ad server 200 may include information on the expected subscription design, including the main insurance details, insurance premiums, etc. for each insurance product.

In addition, the advertisement server 200 is a server of the person who operates the advertisement service according to the preferred embodiment of the present invention, the homepage management means 210, the advertisement management means 220, the member management means 230 and the database 240 It includes.

First, the homepage managing means 210 generates and manages a mobile homepage assigned by the advertisement server 200 to the corporate member terminal 100. As shown in FIG. 2, the homepage information receiving means 211 and the homepage are provided. The generating means 212, the notification means 213, the interlocking means 214 and the mileage management means 215.

The homepage information receiving means 211 receives the mobile homepage generation related information from the corporate member terminal 100 and makes it available for generation of the mobile homepage.

The mobile homepage creation related information may include corporate member information, skin information (mobile web basic template), product or service information, bulletin board information, and the like.

Meanwhile, in a preferred embodiment of the present invention, the mobile homepage generation related information is set to be received from the corporate member terminal 100, but the present invention is not limited thereto, and the mobile homepage is preset for each specific corporate member or collectively. The homepage information receiving means 211 may use the generation related information.

The homepage generating means 212 generates a mobile homepage of a specific company member based on the mobile homepage generation related information and generates a QR (Quick Response) code.

Accordingly, corporate members can easily promote their products or services at low cost through the mobile homepage provided by the ad server 200, and the mobile homepage address or QR code through various printed materials or catalogs as well as online media. By promoting a variety of potential customers can be absorbed, the user using the advertising service according to a preferred embodiment of the present invention can simply obtain a variety of information for the company selection simply by accessing the mobile homepage for each company member do.

The notification means 213 transmits the mobile homepage connection related information to the corporate member terminal 100 regularly or from time to time, and in particular, the new bulletin board comment information is notified to the corporate member terminal 100 by a guide message.

In this case, the type of the announcement message may include a short message service (SMS), a multimedia message service (MMS), a long message service (LMS), a URL-SMS, or a push notification. Like this.

In particular, the URL-SMS information refers to information of a method in which SMS and wireless terminal information of a mobile terminal are combined, and a guide message in which a WAP page is transmitted together to easily access the wireless Internet.

Of course, the type of the guide message in the present invention is not limited to the above-described type, it can be set in any way that can guide certain information.

The information related to the access to the mobile homepage may include the number of visitors, the number of returning visitors, the access time, and the maximum number of access page information. To maintain customer care.

In the bulletin board on the mobile homepage is a purchase or use inquiry, application, reservation, etc. for goods, events, content, etc. is made, new comments such as posts, comments, order requests, reservation requests, telephone requests from the user terminal 300 is registered If this is notified in real time to the corporate member terminal (100) it is possible to quickly process the business member.

The interlocking means 214 may be registered in the SNS account of the corporate member terminal 100 by transmitting a linking request to the SNS server 400 for the new bulletin board comment information, in particular, the bulletin board comment information of the mobile homepage.

The bulletin board of the mobile homepage is composed of service bulletin board and information bulletin board. The service bulletin board is a bulletin board that can register comments about purchase or use inquiry, application, reservation, etc. for products, events, contents, etc. It can be understood as a bulletin board where you can register comments about events, content, and other promotional materials.

By SNS interworking of the corporate member terminal 100, the user can easily check in real time the various materials introduced or promoted by the corporate member on the SNS service can be used as a reference for future service selection of the corporate member.

In addition, when the interworking means 214 receives an SNS interworking request from the user terminal 300 with respect to the new bulletin board comment information of the mobile homepage, the interworking means 214 may be registered in the SNS account of the user by transmitting the interworking request to the SNS server 400. To help.

The mileage management means 215 grants the mileage to the user terminal 300 according to a predetermined criterion and transmits the mileage information granted to the user terminal 300 regularly or frequently, preferably at the time of mileage granting, in the form of a guide message. do.

For example, if the user terminal 300 accesses a specific mobile homepage, 1000 points, if a new comment is registered on the bulletin board of the mobile homepage from the user terminal 300, 2000 points, a product purchase request from the user terminal 300 or If there is a request for using the mileage through the actual store visit, 5000 points, when receiving the service evaluation information on a specific mobile homepage from the user terminal 300 can be notified by accumulating mileage, such as 2000 points.

The mileage granted by the mileage management means 215 may be granted according to the conditions set by the company member requesting the creation of the mobile homepage, thereby allowing the user to receive a predetermined benefit, thereby continuing to visit the mobile homepage. Can function as.

In addition, the homepage management means 210 provides a corporate member evaluation function, and receives service evaluation information regarding a specific corporate member or mobile homepage from the user terminal 300 and displays it on the mobile homepage assigned to the corporate member. to provide.

Accordingly, when a user who evaluates a specific corporate member as well as another user accesses a mobile homepage assigned to a certain corporate member, the user can select a corporate member by referring to the corporate member evaluation information.

Next, the advertisement management means 220 manages the corporate member advertisement provided to the user terminal 300, as shown in Figure 3, the enterprise information management means 221, the search request management means 222, Ad request management means 223, the selection request management means 224 and the location information management means 225 is configured to include.

The corporate information management means 221 receives corporate information from the corporate member terminal 100.

The corporate information received by the enterprise information management means 221 is a basic information for selecting a suitable company and connecting the user when there is a company search request for a company providing a product or service desired by the user terminal 300. As a functioning member, if the corporate member is an insurance company, it may include a business name, a business category, a main product, a head office and a branch location, and a contact number.

The search request management unit 222 receives a corporate search request for a company providing a product or service desired by a user from the user terminal 300 and transmits the received corporate search request to the corporate member terminal 100.

Specifically, the search request management means 222 displays the mobile search web page to the user terminal 300, and the enterprise search request by selecting a specific search keyword or category from the user terminal 300 through the mobile search web page. Receive.

For example, a user accesses the mobile search web page provided by the search request management unit 222 through the user terminal 300 and then enters a search keyword such as "dining place / Korean restaurant / 10 people" in the search box. Or, you may sequentially select categories categorized by industry, location, size, and the like to search for a company or a business operator that you want, or use a combination of these methods.

When a corporate search request is received from the user terminal 300, the search request management unit 222 extracts a category (industry, location, size, etc.) corresponding to the search keyword by using the input search keyword and corresponds to the extracted category. The corporate search request is transmitted through a guide message to a plurality of corporate member terminals 100.

At this time, the corporate search request sent to the corporate member terminal 100 for the protection of personal information, preferably do not include the user's telephone number, etc., input in transmitting a corporate search request to a plurality of corporate member terminal (100) Only the predetermined number of corporate members are transmitted to the predetermined number of corporate members in the order of high relevance with the search keyword, or the predetermined number of the corporate member terminal 100 is located in a position close to this based on the position of the user terminal 300. Only corporate members of the company will be able to send location-specifically, or they may mix these methods.

In addition, when there is a search keyword input through the mobile search web page from the user terminal 300, the search request management means 222 is a corporate member or mobile homepage corresponding to the search keyword through the search result screen of the mobile search web page. Providing a list, it is preferable to provide the company member or mobile homepage information in the order of excellent corporate member evaluation information as described above, even if the user selects a specific category, the company member evaluation information in the category in the order of excellent It would be desirable to provide member or mobile homepage information.

The advertisement request management means 223 receives the corporate advertisement request from the corporate member terminal 100 and transmits the received corporate advertisement request to the user terminal 300.

Specifically, when the corporate member wants to receive a corporate search request through the corporate member terminal 100 to advertise to a user about a product or service provided by the corporate member, the corporate member requests a corporate advertisement request for the company. And transmits to the advertisement request management means (223).

The corporate advertisement request sent by the corporate member will be composed of the contents proposed by the corporation to the target user, including the cost of purchasing the product or service, specialized event information, and the like.

The advertisement request management means 223 is provided to the user terminal 300 in order of high suitability with the enterprise search request received from the user terminal 300 among the corporate advertisement requests received from the corporate member terminal 100. You will be able to see a number of corporate advertising requests and select a specific company.

In particular, in the advertisement request management means 223 transmits the corporate advertisement request to the user terminal 300, the corporate advertisement or the position of the corporate member terminal 100 in the order of the proximity of the user terminal 300 in the order of the corporate advertisement You could also send a request.

When the advertisement request management means 223 transmits a corporate advertisement request to the user terminal 300 based on the fitness or location information, it is preferable to transmit only a specific number, for example, five, and thereby the user terminal 300. ) To prevent the congestion of the announcement message about the corporate advertisement request.

As described below, even when a certain number of corporate advertisement requests are transmitted, when the corporate selection request is not received from the user terminal 300, that is, when the user does not have a desired company, the user terminal 300 requests the corporate re-search. In this case, the advertisement request management unit 223 transmits a subordinate enterprise advertisement request except for the previously transmitted corporate advertisement request.

In addition, the corporate advertisement request transmitted by the advertisement request management means 223 to the user terminal 300 preferably has a form of a guide message, the guide message includes the company member's business name, location, contact information, mobile homepage URL information. You can do it.

The user can contact the corporate member directly by contact information in the guide message, and by simply touching the URL of the mobile homepage, the user can easily access the mobile member's mobile homepage and obtain various information. Even after purchasing the service, it is possible to maintain the relationship by continuously accessing the mobile homepage.

Meanwhile, after the search request management means 222 transmits a corporate search request from the user to the corporate member terminal 100, the advertisement request management means 223 does not receive a corporate advertisement request from the corporate member terminal 100. In other words, if the corporate member fails to participate in the reverse auction service for various reasons, the advertisement request management unit 223 transmits the user's corporate search request and a suitable corporate advertisement request based on the previously stored corporate information. May be sent as

The selection request management means 224 receives the corporate selection request from the user terminal 300 and transmits the received corporate selection request to the corporate member terminal 100 so that the actual purchase can be made.

In detail, the user may check the received corporate advertisement request and transmit the corporate selection request for the desired corporate member to the selection request management means 224. For example, the user may make a purchase, a reservation, or a request for inquiry.

In addition, since the corporate advertisement request that the user receives includes the company member's name, location, contact information, and mobile homepage URL information, the user may directly talk to the company or individual business owner, or access the mobile homepage to receive a product on the mobile homepage. Or you can buy, book or contact the service yourself.

As described above, when the user accesses the mobile homepage and makes a purchase, the company member is provided with the purchase completion information through the guide message or the mobile homepage bulletin board. Accordingly, the corporate member can proceed with further procedures such as reconfirmation of purchase and delivery guidance. It becomes possible.

In a preferred embodiment of the present invention, the actual purchase procedure between the user and the corporate member is preferably made through the mobile homepage.

As described above, the user and the corporate member through the mobile homepage can enjoy a mobile homepage access information providing service, new bulletin board comment information providing service, SNS interworking service, mileage service and the like.

The location information management means 225 is a user terminal 300 in order to be used when the advertisement request management means 223 transmits a corporate advertisement request to the user terminal 300 when there is a corporate search request from the user terminal 300. Real-time search and management of the location information of the company member's office or corporate member terminal 100 in close proximity to the location of the).

The location information management means 225 preferably searches for the business member's office or the corporate member terminal 100 within a predetermined radius from the user terminal 300.

Although the location information management means 225 may search for the location information of the corporate member terminal 100, a plurality of methods may be adopted, but the position coordinates of the satellite received from the corporate member terminal 100 and the corporate member terminal ( A method using the position coordinate of 100) can be adopted.

Next, the member management means 230 receives member information from the corporate member terminal 100 or the user terminal 300 and processes the login of the corporate member terminal 100 or the user terminal 300 on the mobile homepage.

Finally, the database 240 stores various information and includes a member information database and a homepage information database.

The member information database stores various member information of a corporate member or a user, and includes corporate information, personal information, additional information, member ID, password, and SNS account information. In particular, the member information database stores location information of a corporate member office. If the related information changes, the updated information is stored.

The homepage information database stores information related to the mobile homepage, and includes mobile homepage creation related information, QR code information, mobile homepage connection information, new bulletin board comment information, and mileage information for each user. Stored information.

In addition, the user terminal 300 is a terminal of a user using an advertisement service according to an exemplary embodiment of the present invention, and transmits a corporate search request to the advertisement server 200 through a mobile search web page provided by the advertisement server 200. And, it receives a corporate advertisement request from the advertisement server 200, and transmits the corporate selection request to the advertisement server 200 or directly to the corporate member terminal 100, the corporate selection request, such as purchase, reservation, inquiry.

At this time, the user terminal 300, it is preferable to send and receive a corporate search request or a corporate advertising request in the form of a guide message, by connecting to the mobile homepage of the corporate member using the mobile homepage URL information included in the corporate advertising request It is preferable to register a new bulletin board comment, register an SNS linkage request, and receive mileage grant information on a mobile homepage.

The user terminal 300 is preferably a smart phone capable of displaying a mobile web page, but the present invention is not limited thereto.

Meanwhile, the user terminal 300 includes a GNSS receiver for managing the above-described location information, and the GNSS receiver is connected to and received via an internet network including a separate navigation satellite and a wired or wireless satellite orbit information (Ephemeris). The positional coordinates of the satellites are derived and the user positional coordinates are derived based on the derived positional coordinates of the satellites.

The SNS server 400 is a server of a person who operates a social network service. The SNS server 400 receives an interworking request for new bulletin comment information from the advertisement server 200, and receives the request from the corporate member terminal 100 or the user terminal. By linking to the SNS account of (300) it is possible to check the new bulletin board comments on the SNS.

The type of SNS provided by the SNS server 400 is not particularly limited and may include Twitter, Facebook, Me2day, and the like.

According to the present invention, the customer can easily grasp the desired corporate member or business owner information while minimizing the risk of exposure of his or her personal information, and the company or the business owner is advertising by advertising only to customers who are actually willing to buy Maximize effectiveness and maximize customer care.

Hereinafter, an advertisement method using a mobile device according to an exemplary embodiment of the present invention will be described in detail with reference to FIG. 4.

4 is a flowchart illustrating an advertisement method using a mobile device according to an embodiment of the present invention.

First, as shown in Figure 4, the homepage management means 210 of the advertising server 200 generates a mobile homepage assigned to the corporate member terminal 100 (S10).

In step S10, the homepage management means 210 of the advertisement server 200 receives information related to the generation of the mobile homepage from the corporate member terminal 100, and the homepage management means 210 of the advertisement server 200 is the mobile homepage. It may include generating a mobile homepage of a specific company member based on the generation-related information and generating a QR (Quick Response) code.

In step S10, the mobile home page creation-related information may include corporate member information, skin information (mobile web basic template), product information, bulletin board information, and the like.

Next, the advertisement management means 220 of the advertisement server 200 receives the corporate information from the corporate member terminal 100, and provides a corporate search for a company providing a desired product or service from the user terminal 300. Receiving the request and transmits the received corporate search request to the corporate member terminal 100 (S20).

In step S20, specifically, the ad management means 220 of the ad server 200 displays the mobile search web page to the user terminal 300, the company by selecting a specific search keyword or category from the user terminal 300 Receive a search request via a mobile search web page.

Next, the advertisement management means 220 of the advertisement server 200 receives the corporate advertisement request from the corporate member terminal 100 and transmits the received corporate advertisement request to the user terminal 300 (S30).

In step S30, the user terminal in the order of high suitability with the corporate search request received from the user terminal 300 of the corporate advertising request received from the corporate member terminal 100 by the advertising management means 220 of the advertising server 200. Provided at 300, the user can view these multiple corporate advertisement requests and select a particular enterprise.

In addition, in step S30, in the advertisement management means 220 of the ad server 200 transmits the corporate advertisement request to the user terminal 300, the position of the company or the position of the corporate member terminal 100 is the user terminal 300 Sends corporate advertisement requests in order of proximity to

In addition, the step S30 may include the step of the advertisement management means 220 of the ad server 200, the location information of the company member's office or the corporate member terminal 100 in close proximity to the position of the user terminal 300. However, the present invention is not limited thereto.

Next, the advertisement management means 220 of the advertisement server 200 receives the corporate selection request from the user terminal 300 and transmits the received corporate selection request to the corporate member terminal 100 (S40).

Next, the homepage management means 210 of the advertisement server 200 provides the mobile homepage assigned to the corporate member terminal 100 to the user terminal 300 (S50).

Next, the homepage management means 210 of the advertisement server 200 transmits the mobile homepage connection related information to the corporate member terminal 100 regularly or often, and in particular, the new bulletin board comment information to the corporate member terminal 100. The notification message is notified (S60).

The information related to accessing the mobile homepage at step S60 may include the number of visitors, the number of returning visitors, the access time, and the maximum access page information.

In addition, the bulletin board on the mobile homepage is made to purchase or use inquiries, applications, reservations, etc. for products, events, content, etc., new comments such as posts, comments, order requests, reservation requests, telephone requests from the user terminal 300 When the registration is notified in real time to the corporate member terminal 100 in real time it is possible to quickly process the business member.

Next, the homepage management means 220 of the ad server 200 grants the mileage to the user terminal 300 according to a predetermined criterion regularly or frequently, preferably at the time of granting the mileage. In step S70, the message is transmitted in the form of a guide message.

Finally, when the homepage management means 220 of the advertisement server 200 receives the SNS interworking request for the new bulletin board comment information of the mobile homepage, it transmits the interworking request to the SNS server 400 of the corporate member or the user. Allow registration to the SNS account (S80).

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications can be made without departing from the invention. Accordingly, all such modifications and variations are intended to be included within the scope of the present invention.

100: corporate member terminal 200: ad server
210: Website management means 211: Website information receiving means
212: homepage generation means 213: notification means
214: Interlocking means 215: Mileage management means
220: advertising management means 221: corporate information management means
222: search request management means 223: advertising request management means
224: selection request management means 225: location information management means
230: member management means 240: database
300: user terminal 400: SNS server

Claims (5)

In the advertising system using a mobile device,
Transmits corporate information to the advertisement server 200, receives a corporate search request from the advertisement server 200, transmits a corporate advertisement request to the advertisement server 200, and requests a company selection from the advertisement server 200. Corporate member terminal 100 for receiving a mobile homepage connection-related information and new bulletin board comment information from the advertisement server 200;
Receives the mobile homepage generation related information from the corporate member terminal 100 to generate a mobile homepage and QR (Quick Response) code, and transmits the mobile homepage connection-related information and new bulletin board comment information to the corporate member terminal (100) The corporate search request received from the user terminal 300 is transmitted to the corporate member terminal 100, and the corporate advertisement request received from the corporate member terminal 100 is received. Transmits to the user terminal 300, receives a corporate selection request from the user terminal 300 and transmits the received corporate selection request to the corporate member terminal 100, based on the location of the user terminal 300 Search for the location information of the corporate member terminal 100, and the mobile terminal information about the selected company to the user terminal (3) 00 to provide an ad server (200); And
Sends a corporate search request to the ad server 200 through a mobile search web page provided by the ad server 200, receives a corporate ad request from the ad server 200, and sends the request to the ad server 200. And a user terminal (300) for transmitting a company selection request and receiving mobile homepage information on the selected company from the advertisement server (200).
The method of claim 1,
The advertisement server 200 receives the service evaluation information on the mobile homepage of a specific company member from the user terminal 300 and displays the received service evaluation information on the corresponding mobile homepage to the user terminal 300. Advertising system using a mobile device, characterized in that it comprises a function provided by.
The method of claim 1,
The ad server 200, when receiving the SNS interworking request from the corporate member terminal 100 for the new bulletin board comment information of a specific mobile homepage, and includes a function for transmitting the interworking request to the SNS server 400 Advertising system using a mobile device characterized in that.
In the advertising method using a mobile device,
(A) the advertisement server 200, receiving the mobile home page generation related information from the corporate member terminal 100 to generate a mobile home page;
(B) the advertisement server 200 displays a mobile search web page on the user terminal 300, and receives and receives an enterprise search request by selecting a specific search keyword or category from the user terminal 300. Transmitting a search request to the corporate member terminal (100);
(C) the advertisement server 200 receives the corporate advertisement request from the corporate member terminal 100 and transmits the received corporate advertisement request to the user terminal 300 based on the location of the user terminal 300. Searching for location information of the corporate member terminal (100); And
(D) the advertisement server 200 receives a corporate selection request from the user terminal 300 and transmits the received corporate selection request to the corporate member terminal 100 and the mobile terminal related to the corporate member terminal 100. Providing a home page to the user terminal 300; Advertising method using a mobile device comprising a.
5. The method of claim 4,
After the step (D),
(E) the advertisement server 200 notifying the homepage connection related information and the new bulletin board comment information to the corporate member terminal 100 by a guide message;
(F) the advertisement server 200 notifying the user terminal 300 of the mileage information granted according to a predetermined standard with respect to the user terminal 300 by a guide message; And
(G) when the advertisement server 200 receives the SNS interworking request from the corporate member terminal 100 for the new comment information of the mobile homepage, transmitting the interworking request to the SNS server 400; Advertising method using a mobile device comprising a.

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