KR20120015005A - An advertisement method using mobile video service - Google Patents
An advertisement method using mobile video service Download PDFInfo
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- KR20120015005A KR20120015005A KR1020100077180A KR20100077180A KR20120015005A KR 20120015005 A KR20120015005 A KR 20120015005A KR 1020100077180 A KR1020100077180 A KR 1020100077180A KR 20100077180 A KR20100077180 A KR 20100077180A KR 20120015005 A KR20120015005 A KR 20120015005A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0268—Targeted advertisements at point-of-sale [POS]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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Abstract
The present invention relates to an advertising method using a mobile video service, and more specifically, (1) receiving an advertising video from an advertiser server, (2) advertising in the advertising video and the advertising video provided in the step (1) (3) searching the location of the user terminal and using the location information stored together with the advertisement video and the location of the searched user terminal in step (2) Providing a list of advertisement videos associated with stores nearby, (4) receiving a selection of at least one of the advertisement video list provided in step (3) from the user terminal, and (5) the step (4) Playing the corresponding advertisement video received from the user terminal on the user terminal); It is characterized by the configuration thereof.
According to the advertisement method using the mobile video service proposed by the present invention, the advertisement video is provided from the advertiser to play the advertisement video of the stores near the user terminal on the user terminal, or the advertisement banner of the store around the region where the video was taken to the video By playing additionally, the advertising effect can be maximized through mobile advertisements linked with videos and regions.
In addition, according to the present invention, it is possible to re-send the advertisement by using the social network service, it is possible to expand the advertising effect through the viral marketing, attracting customers to the store by providing a coupon that can be used in the advertising target stores in real time Excellent effect
Description
The present invention relates to a mobile advertising method, and more particularly to an advertising method using a mobile video service.
Mobile advertisements, which are carried out through mobile terminals such as mobile phones, are widely used for many advertisers because they can provide timely and targeted advertisements to target customers regardless of time and place by providing mobility, instantaneousness, and interactiveness. In particular, since it is possible to develop differentiated advertisement products through analyzing various usage patterns of consumers, the market potential is highly appreciated because it can provide a higher consumer penetration rate than general advertisement.
Conventional mobile advertisements have generally used advertisements using short message service (SMS) or multimedia message service (MMS). In other words, an advertisement such as promotion, mileage, discount service, etc. is directly transmitted to the mobile terminal through SMS, MMS, etc. in an opt-in or linked advertisement method. This type of advertisement has the advantage that the target can be sent according to the analysis of customer data, but since the advertisement is sent directly to a mobile phone corresponding to a private area, there is a problem that causes users to recognize it as spam and cause a sense of rejection.
Recently, a variety of interactive advertisements such as LBS (Location Based Service) based advertisements using mobile GPS functions have been developed and developed. Typically, based on the user's current location or search for restaurants or information around the specific location specified by the user to provide information such as telephone connection, directions. This allows advertisers to update their information and offer discount coupons in real time to encourage consumer visits.
On the other hand, as the desire for expression of the individual becomes stronger, more and more people use video to express their daily lives and emotions, and accordingly, attempts are being made to develop mobile video services using the developing mobile terminal. When using the rapidly developing mobile video service for mobile advertising can enjoy more effective advertising effect, the development of the advertising method using the video service has not been made yet.
The present invention has been proposed to solve the above problems of the conventionally proposed methods, by receiving an advertising video from the advertiser to play the advertising video of the store near the user terminal on the user terminal, It is an object of the present invention to provide an advertising method using a mobile video service that can maximize the effect of advertising through the mobile advertising associated with the video and the region by playing the advertising banner to the video.
In addition, the present invention, it is possible to re-send the advertisement using a social network service, it is possible to expand the advertising effect through the viral marketing (viral marketing), by providing a coupon that can be used in the target store to the real time to the store Another purpose is to provide an advertising method using a mobile video service excellent in attracting customers.
Advertisement method using a mobile video service according to a feature of the present invention for achieving the above object, the service providing server for providing a mobile advertisement,
(1) receiving an advertisement video from an advertiser server;
(2) storing the advertisement video provided in step (1) and the region information of the target store advertised in the advertisement video together;
(3) searching for a location of the user terminal and providing a list of advertisement videos related to stores around the user terminal by using the location information stored with the advertisement video and the location of the searched user terminal in step (2); ;
(4) receiving a selection of at least one of the advertisement video list provided in the step (3) from the user terminal; And
(5) characterized in that it comprises the step of playing on the user terminal the corresponding advertising video received the selection from the user terminal in the step (4).
Preferably,
Generate a unique URL value for the provided ad video,
The method may further include automatically posting the unique URL value to the user's account in a social network service or an email selected by the user according to a request of the user terminal.
Preferably,
Generate a unique URL value for the provided ad video,
The method may further include automatically posting the unique URL value to the friend's social network service account listed in the friend list stored in the user's account of the social network service selected by the user according to the request of the user terminal.
More preferably,
When the user posts the advertisement video to a social network service account of a predetermined number or more of friends, the user includes a coupon related to an object or a store to be advertised in the advertisement video through the user's social network service account or email. can do.
Advertisement method using a mobile video service according to a feature of the present invention for achieving the above object, the service providing server for providing a mobile advertisement,
(1) receiving advertisement content from an advertiser server;
(2) analyzing the advertisement keyword from the advertisement content provided in step (1) or receiving the advertisement keyword from the advertiser server and making it into a database;
(3) searching for an advertisement content using the database keyword keyword corresponding to the played video when the video is played and displaying a banner linked to the searched advertisement content together with the video on a user terminal;
(4) receiving a selection of the banner displayed in step (3) from the user terminal; And
And (5) displaying the advertising content linked to the banner received from the user terminal in step (4) on the user terminal.
Preferably, the ad keyword,
It may include location information of an advertisement target, an advertisement store, or an advertisement store for advertising in the advertisement content.
Preferably,
Uploading a video from a user terminal; And
Receiving a keyword related to the uploaded video from the user terminal, searching for advertisement content using the databased advertisement keyword, and selecting at least one of the searched advertisement contents from the user terminal;
In the step (3),
When playing the uploaded video, a banner linked to the selected advertisement content may be displayed on the user terminal together with the video.
More preferably,
Generate a unique URL value of a banner to which the video uploaded from the user terminal and the selected advertisement content are linked,
The method may further include automatically posting the unique URL value to the user's account in a social network service or an email selected by the user according to a request of the user terminal.
Preferably, in step (5) or (5),
Simultaneously with the reproduction of the advertisement video or the display of the advertisement content linked to the banner, location information of the target store to be advertised may be displayed together on the user terminal.
Preferably,
In the step (1) or (1), the advertiser server is further provided with a coupon for the object to be advertised in the advertising video or the advertising content,
In the step (5) or (5), at the same time as the playback of the advertising video or the display of the advertising content linked to the banner, the user terminal receives the coupon provided from the advertiser server in the step (1) or (1) Together with
When the selection of the coupon is input from the user terminal, the coupon may be downloaded to the user terminal.
According to the advertisement method using the mobile video service proposed by the present invention, the advertisement video is provided from the advertiser to play the advertisement video of the stores around the user terminal on the user terminal, or the advertisement banner of the store around the region where the video was taken to the video By playing additionally, the advertising effect can be maximized through mobile advertisements linked with videos and regions.
In addition, according to the present invention, it is possible to re-send the advertisement by using the social network service, it is possible to expand the advertising effect through the viral marketing, attracting customers to the store by providing a coupon that can be used in the advertising target stores in real time Excellent effect
1 is a diagram showing the configuration of a system for implementing an advertising method using a mobile video service according to an embodiment of the present invention.
2 is a view showing a flow of an advertising method using a mobile video service according to an embodiment of the present invention.
3 is a view showing an example of a screen implemented an advertisement method using a mobile video service according to an embodiment of the present invention.
4 is a diagram illustrating a flow of an advertising method using a mobile video service according to another embodiment of the present invention.
FIG. 5 is a diagram illustrating a detailed flow of a step in which a user adds an advertisement banner to a video in an advertising method using a mobile video service according to another exemplary embodiment of the present invention.
FIG. 6 is a diagram illustrating a screen on which an advertisement method using a mobile video service according to another embodiment of the present invention is implemented.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.
In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . In addition, the term 'comprising' of an element means that the element may further include other elements, not to exclude other elements unless specifically stated otherwise.
1 is a diagram showing the configuration of a system for implementing an advertising method using a mobile video service according to an embodiment of the present invention. As shown in FIG. 1, a system for implementing an advertisement method using a mobile video service according to an embodiment of the present invention includes an
That is, when the
The
The
The
2 is a view showing a flow of an advertising method using a mobile video service according to an embodiment of the present invention. As shown in Figure 2, the advertising method using a mobile video service according to an embodiment of the present invention, the step of receiving an advertising video from the advertiser (S100), the local information of the target store advertised in the advertising video and the advertising video Storing (S200), providing a list of advertisement videos associated with stores near the user terminal 300 (S300), receiving a selection of at least one of the list of advertisement videos (S400), and making a selection. It may be implemented, including the step (S500) of playing the corresponding advertising video input to the
In operation S100, the
In step S200, the
In operation S300, the
In operation S400, the
In operation S500, the
In addition, at the same time as playing the advertisement video, the location information of the target store to be advertised can be displayed together on the
In operation S600, the
In step S700, the
In step S700, when the user posts the advertisement video to the social network service account of the predetermined number or more of friends, the user may provide a benefit including a coupon related to the target or store advertised in the advertisement video through the user's social network service account or email. can do. In addition to the basic coupon provided in the advertising video, the additional benefits such as providing a coupon, the user is motivated to actively distribute the advertising video, advertisers can see a greater advertising effect.
3 is a diagram illustrating an example of a screen implementing an advertisement method using a mobile video service according to an embodiment of the present invention. As shown in FIG. 3, the
4 is a flowchart illustrating an advertisement method using a mobile video service according to another embodiment of the present invention. As shown in Figure 4, the advertising method using a mobile video service according to another embodiment of the present invention, the step of receiving the advertising content from the advertiser (S100), by analyzing the advertising keyword from the advertising content or advertising keywords from the advertiser Receiving the database step (S200), search for the advertising content corresponding to the keyword of the video to display a banner linked to the advertising content on the
In operation S100, the
In step S200, the
In operation S300, the
In operation S400, the
In operation S500, the
In step S600, the
In operation S700, the
FIG. 5 is a diagram illustrating a detailed flow of a step in which a user adds an advertisement banner to a video in an advertising method using a mobile video service according to another exemplary embodiment of the present invention. As shown in FIG. 5, in operation S700, an operation of uploading a video from the user terminal 300 (S710), an advertisement content related to the uploaded video is searched using a keyword, and one of the searched advertisement contents is searched for by the user terminal. The step S720 may be selected from the
In operation S710, the
In operation S720, the
In operation S730, when the
6 is a diagram illustrating a screen in which an advertisement method using a mobile video service according to another embodiment of the present invention is implemented. As shown in FIG. 6, the
The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.
100: advertiser server 200: service providing server
300: user terminal
Claims (10)
(1) receiving an advertisement video from an advertiser server;
(2) storing the advertisement video provided in step (1) together with local information of the target store advertised in the advertisement video;
(3) searching for a location of the user terminal and providing a list of advertisement videos related to stores around the user terminal by using the location information stored with the advertisement video and the location of the searched user terminal in step (2); ;
(4) receiving a selection of at least one of the advertisement video list provided in the step (3) from the user terminal; And
(5) the method of advertising using a mobile video service, characterized in that in the step (4) to play the corresponding advertising video received the selection from the user terminal on the user terminal.
Generate a unique URL value for the provided ad video,
And automatically posting the unique URL value to the user's account in a social network service or an e-mail selected by the user according to a request of the user terminal.
Generate a unique URL value for the ad video provided above,
And automatically posting the unique URL value to the social network service account of the friend listed in the friend list stored in the user's account of the social network service selected by the user according to the request of the user terminal. Advertising method using a mobile video service.
When the user posts the advertisement video to a social network service account of a predetermined number or more of friends, the user includes a coupon related to an object or a store to be advertised in the advertisement video through the user's social network service account or email. Advertising method using a mobile video service, characterized in that.
(1) receiving advertisement content from an advertiser server;
(2) analyzing the advertisement keyword from the advertisement content provided in step (1) or receiving the advertisement keyword from the advertiser server and making it into a database;
(3) searching for an advertisement content using the database keyword keyword corresponding to the played video when the video is played and displaying a banner linked to the searched advertisement content along with the video on a user terminal;
(4) receiving a selection of the banner displayed in step (3) from the user terminal; And
And (5) displaying the advertisement content linked to the banner received from the user terminal in the step (4) on the user terminal.
Advertising method using the mobile video service, characterized in that it comprises the location information of the advertisement target, the advertising store, or the advertising store to be advertised in the advertising content.
Uploading a video from a user terminal; And
Receiving a keyword related to the uploaded video from the user terminal, searching for advertisement content using the databased advertisement keyword, and selecting at least one of the searched advertisement contents from the user terminal;
In the step (3),
And displaying a banner linked to the selected advertisement content on the user terminal when the uploaded video is played on the user terminal.
Generate a unique URL value of a banner to which the video uploaded from the user terminal and the selected advertisement content are linked,
And automatically posting the unique URL value to the user's account in a social network service or an e-mail selected by the user according to a request of the user terminal.
And at the same time as displaying the advertisement content linked to the banner or playing the advertisement video, displaying location information of the target store to be advertised together on the user terminal.
In the step (1) or (1), the advertiser server is further provided with a coupon for the object to be advertised in the advertising video or the advertising content,
In the step (5) or (5), at the same time as the playback of the advertising video or the display of the advertising content linked to the banner, the user terminal receives the coupon provided from the advertiser server in the step (1) or (1) Together with
The advertisement method using the mobile video service, characterized in that for receiving the selection of the coupon from the user terminal to download the coupon to the user terminal.
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KR1020100077180A KR20120015005A (en) | 2010-08-11 | 2010-08-11 | An advertisement method using mobile video service |
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KR1020100077180A KR20120015005A (en) | 2010-08-11 | 2010-08-11 | An advertisement method using mobile video service |
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Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101373741B1 (en) * | 2012-05-17 | 2014-03-17 | (주) 예드림티피에스 | Marketing System using Mobile Device and Method therefor |
WO2015034117A1 (en) * | 2013-09-06 | 2015-03-12 | (주) 예드림티피에스 | Advertisement system and method using mobile device |
WO2015108282A1 (en) * | 2014-01-16 | 2015-07-23 | 삼성전자주식회사 | Advertisement method for electronic device and electronic device thereof |
KR20160034586A (en) * | 2014-09-22 | 2016-03-30 | 에스케이플래닛 주식회사 | Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor |
KR20170002151A (en) * | 2015-06-29 | 2017-01-06 | 동국대학교 산학협력단 | Store location guiding method and device therof |
-
2010
- 2010-08-11 KR KR1020100077180A patent/KR20120015005A/en not_active Application Discontinuation
Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101373741B1 (en) * | 2012-05-17 | 2014-03-17 | (주) 예드림티피에스 | Marketing System using Mobile Device and Method therefor |
WO2015034117A1 (en) * | 2013-09-06 | 2015-03-12 | (주) 예드림티피에스 | Advertisement system and method using mobile device |
CN105723395A (en) * | 2013-09-06 | 2016-06-29 | 叶梦Tps股份有限公司 | Advertisement system and method using mobile device |
WO2015108282A1 (en) * | 2014-01-16 | 2015-07-23 | 삼성전자주식회사 | Advertisement method for electronic device and electronic device thereof |
US10643252B2 (en) | 2014-01-16 | 2020-05-05 | Samsung Electronics Co., Ltd. | Banner display method of electronic device and electronic device thereof |
KR20160034586A (en) * | 2014-09-22 | 2016-03-30 | 에스케이플래닛 주식회사 | Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor |
KR20170002151A (en) * | 2015-06-29 | 2017-01-06 | 동국대학교 산학협력단 | Store location guiding method and device therof |
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