KR20120015005A - An advertisement method using mobile video service - Google Patents

An advertisement method using mobile video service Download PDF

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Publication number
KR20120015005A
KR20120015005A KR1020100077180A KR20100077180A KR20120015005A KR 20120015005 A KR20120015005 A KR 20120015005A KR 1020100077180 A KR1020100077180 A KR 1020100077180A KR 20100077180 A KR20100077180 A KR 20100077180A KR 20120015005 A KR20120015005 A KR 20120015005A
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KR
South Korea
Prior art keywords
video
advertisement
user terminal
advertising
user
Prior art date
Application number
KR1020100077180A
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Korean (ko)
Inventor
임사성
Original Assignee
(주)제타앱
(주)지둘소프트
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Application filed by (주)제타앱, (주)지둘소프트 filed Critical (주)제타앱
Priority to KR1020100077180A priority Critical patent/KR20120015005A/en
Publication of KR20120015005A publication Critical patent/KR20120015005A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Abstract

The present invention relates to an advertising method using a mobile video service, and more specifically, (1) receiving an advertising video from an advertiser server, (2) advertising in the advertising video and the advertising video provided in the step (1) (3) searching the location of the user terminal and using the location information stored together with the advertisement video and the location of the searched user terminal in step (2) Providing a list of advertisement videos associated with stores nearby, (4) receiving a selection of at least one of the advertisement video list provided in step (3) from the user terminal, and (5) the step (4) Playing the corresponding advertisement video received from the user terminal on the user terminal); It is characterized by the configuration thereof.
According to the advertisement method using the mobile video service proposed by the present invention, the advertisement video is provided from the advertiser to play the advertisement video of the stores near the user terminal on the user terminal, or the advertisement banner of the store around the region where the video was taken to the video By playing additionally, the advertising effect can be maximized through mobile advertisements linked with videos and regions.
In addition, according to the present invention, it is possible to re-send the advertisement by using the social network service, it is possible to expand the advertising effect through the viral marketing, attracting customers to the store by providing a coupon that can be used in the advertising target stores in real time Excellent effect

Description

Advertising method using mobile video service {AN ADVERTISEMENT METHOD USING MOBILE VIDEO SERVICE}

The present invention relates to a mobile advertising method, and more particularly to an advertising method using a mobile video service.

Mobile advertisements, which are carried out through mobile terminals such as mobile phones, are widely used for many advertisers because they can provide timely and targeted advertisements to target customers regardless of time and place by providing mobility, instantaneousness, and interactiveness. In particular, since it is possible to develop differentiated advertisement products through analyzing various usage patterns of consumers, the market potential is highly appreciated because it can provide a higher consumer penetration rate than general advertisement.

Conventional mobile advertisements have generally used advertisements using short message service (SMS) or multimedia message service (MMS). In other words, an advertisement such as promotion, mileage, discount service, etc. is directly transmitted to the mobile terminal through SMS, MMS, etc. in an opt-in or linked advertisement method. This type of advertisement has the advantage that the target can be sent according to the analysis of customer data, but since the advertisement is sent directly to a mobile phone corresponding to a private area, there is a problem that causes users to recognize it as spam and cause a sense of rejection.

Recently, a variety of interactive advertisements such as LBS (Location Based Service) based advertisements using mobile GPS functions have been developed and developed. Typically, based on the user's current location or search for restaurants or information around the specific location specified by the user to provide information such as telephone connection, directions. This allows advertisers to update their information and offer discount coupons in real time to encourage consumer visits.

On the other hand, as the desire for expression of the individual becomes stronger, more and more people use video to express their daily lives and emotions, and accordingly, attempts are being made to develop mobile video services using the developing mobile terminal. When using the rapidly developing mobile video service for mobile advertising can enjoy more effective advertising effect, the development of the advertising method using the video service has not been made yet.

The present invention has been proposed to solve the above problems of the conventionally proposed methods, by receiving an advertising video from the advertiser to play the advertising video of the store near the user terminal on the user terminal, It is an object of the present invention to provide an advertising method using a mobile video service that can maximize the effect of advertising through the mobile advertising associated with the video and the region by playing the advertising banner to the video.

In addition, the present invention, it is possible to re-send the advertisement using a social network service, it is possible to expand the advertising effect through the viral marketing (viral marketing), by providing a coupon that can be used in the target store to the real time to the store Another purpose is to provide an advertising method using a mobile video service excellent in attracting customers.

Advertisement method using a mobile video service according to a feature of the present invention for achieving the above object, the service providing server for providing a mobile advertisement,

(1) receiving an advertisement video from an advertiser server;

(2) storing the advertisement video provided in step (1) and the region information of the target store advertised in the advertisement video together;

(3) searching for a location of the user terminal and providing a list of advertisement videos related to stores around the user terminal by using the location information stored with the advertisement video and the location of the searched user terminal in step (2); ;

(4) receiving a selection of at least one of the advertisement video list provided in the step (3) from the user terminal; And

(5) characterized in that it comprises the step of playing on the user terminal the corresponding advertising video received the selection from the user terminal in the step (4).

Preferably,

Generate a unique URL value for the provided ad video,

The method may further include automatically posting the unique URL value to the user's account in a social network service or an email selected by the user according to a request of the user terminal.

Preferably,

Generate a unique URL value for the provided ad video,

The method may further include automatically posting the unique URL value to the friend's social network service account listed in the friend list stored in the user's account of the social network service selected by the user according to the request of the user terminal.

More preferably,

When the user posts the advertisement video to a social network service account of a predetermined number or more of friends, the user includes a coupon related to an object or a store to be advertised in the advertisement video through the user's social network service account or email. can do.

Advertisement method using a mobile video service according to a feature of the present invention for achieving the above object, the service providing server for providing a mobile advertisement,

(1) receiving advertisement content from an advertiser server;

(2) analyzing the advertisement keyword from the advertisement content provided in step (1) or receiving the advertisement keyword from the advertiser server and making it into a database;

(3) searching for an advertisement content using the database keyword keyword corresponding to the played video when the video is played and displaying a banner linked to the searched advertisement content together with the video on a user terminal;

(4) receiving a selection of the banner displayed in step (3) from the user terminal; And

And (5) displaying the advertising content linked to the banner received from the user terminal in step (4) on the user terminal.

Preferably, the ad keyword,

It may include location information of an advertisement target, an advertisement store, or an advertisement store for advertising in the advertisement content.

Preferably,

Uploading a video from a user terminal; And

Receiving a keyword related to the uploaded video from the user terminal, searching for advertisement content using the databased advertisement keyword, and selecting at least one of the searched advertisement contents from the user terminal;

In the step (3),

When playing the uploaded video, a banner linked to the selected advertisement content may be displayed on the user terminal together with the video.

More preferably,

Generate a unique URL value of a banner to which the video uploaded from the user terminal and the selected advertisement content are linked,

The method may further include automatically posting the unique URL value to the user's account in a social network service or an email selected by the user according to a request of the user terminal.

Preferably, in step (5) or (5),

Simultaneously with the reproduction of the advertisement video or the display of the advertisement content linked to the banner, location information of the target store to be advertised may be displayed together on the user terminal.

Preferably,

In the step (1) or (1), the advertiser server is further provided with a coupon for the object to be advertised in the advertising video or the advertising content,

In the step (5) or (5), at the same time as the playback of the advertising video or the display of the advertising content linked to the banner, the user terminal receives the coupon provided from the advertiser server in the step (1) or (1) Together with

When the selection of the coupon is input from the user terminal, the coupon may be downloaded to the user terminal.

According to the advertisement method using the mobile video service proposed by the present invention, the advertisement video is provided from the advertiser to play the advertisement video of the stores around the user terminal on the user terminal, or the advertisement banner of the store around the region where the video was taken to the video By playing additionally, the advertising effect can be maximized through mobile advertisements linked with videos and regions.

In addition, according to the present invention, it is possible to re-send the advertisement by using the social network service, it is possible to expand the advertising effect through the viral marketing, attracting customers to the store by providing a coupon that can be used in the advertising target stores in real time Excellent effect

1 is a diagram showing the configuration of a system for implementing an advertising method using a mobile video service according to an embodiment of the present invention.
2 is a view showing a flow of an advertising method using a mobile video service according to an embodiment of the present invention.
3 is a view showing an example of a screen implemented an advertisement method using a mobile video service according to an embodiment of the present invention.
4 is a diagram illustrating a flow of an advertising method using a mobile video service according to another embodiment of the present invention.
FIG. 5 is a diagram illustrating a detailed flow of a step in which a user adds an advertisement banner to a video in an advertising method using a mobile video service according to another exemplary embodiment of the present invention.
FIG. 6 is a diagram illustrating a screen on which an advertisement method using a mobile video service according to another embodiment of the present invention is implemented.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . In addition, the term 'comprising' of an element means that the element may further include other elements, not to exclude other elements unless specifically stated otherwise.

1 is a diagram showing the configuration of a system for implementing an advertising method using a mobile video service according to an embodiment of the present invention. As shown in FIG. 1, a system for implementing an advertisement method using a mobile video service according to an embodiment of the present invention includes an advertiser server 100, a service providing server 200, and a user terminal 300. Can be configured.

That is, when the advertiser server 100 provides the advertisement video, the advertisement content, the coupon, etc. to the service providing server 200, the service providing server 200 uses the mobile video service to the user terminal 300 to the advertiser server 100. ) Will provide advertising videos, advertising banners, coupons, and the like. In this case, the service providing server 200 searches the location of the user terminal 300 and provides the user terminal 300 with a list of advertisement videos targeting the area where the user terminal 300 is located, and from the list provided by the user. If any one is selected, the advertisement video may be played along with the location of the advertisement target store and the available coupon. In addition, the advertisement content may be displayed around the video in the form of a banner so that when the user selects the banner, the advertisement content linked to the banner may be displayed. Hereinafter, each component constituting the system for implementing an advertisement method using a mobile video service according to an embodiment of the present invention will be described in detail.

The advertiser server 100 may be at least one server of a person who wants to advertise through a mobile advertisement method according to an embodiment of the present invention. In other words, advertisers who want to use the mobile advertising method may be diverse, and advertisers are preferably as diverse as possible because they can provide a service that can provide more satisfaction to users when various advertisers are secured. The advertiser may further provide the service providing server 200 with not only the advertisement video but also advertisement content in text or image, search keywords associated with the advertisement, location information, free coupons, discount coupons, and the like.

The service providing server 200 serves to provide an advertisement method using a mobile video service according to an embodiment of the present invention. That is, the service providing server 200 may receive the advertisement video or content from the advertiser server 100 and provide it to the user terminal 300. Since the service providing server 200 provides the advertisement video along with other videos while providing the mobile video service, the advertisement effect may be maximized by providing the advertisement in association with the video without giving a sense of rejection of the advertisement. In addition, instead of unilaterally transmitting an advertisement to the user terminal 300, it provides a video list including other general videos and provides an advertisement according to a user's selection or an advertisement according to a user's search. There is this.

The user terminal 300 is a configuration for using an advertising method using a mobile video service according to an embodiment of the present invention, and may be a portable terminal that receives location information and receives an advertisement regardless of a place. In particular, although it may be a smart phone capable of watching videos and the Internet, a mobile terminal such as an MP3 player, which is not limited to a smart phone and cannot make a call, may also serve as the user terminal 300. In other words, if a user can play and watch an advertisement video or a video including an advertisement banner, the user terminal 300 of the present invention can be used regardless of the form of the terminal.

2 is a view showing a flow of an advertising method using a mobile video service according to an embodiment of the present invention. As shown in Figure 2, the advertising method using a mobile video service according to an embodiment of the present invention, the step of receiving an advertising video from the advertiser (S100), the local information of the target store advertised in the advertising video and the advertising video Storing (S200), providing a list of advertisement videos associated with stores near the user terminal 300 (S300), receiving a selection of at least one of the list of advertisement videos (S400), and making a selection. It may be implemented, including the step (S500) of playing the corresponding advertising video input to the user terminal 300, and generates a unique URL value of the advertising video and the unique URL to the user's account in the social network service or email selected by the user Posting the value automatically (S600) and the social network service of the friend list of the account of the social network service selected by the user The method may further include automatically posting a unique URL value to the account (S700).

In operation S100, the service providing server 200 receives an advertisement video from the advertiser server 100. As described above with reference to FIG. 1, at least one advertiser server 100 providing an advertisement video may be provided, and the service providing server 200 receives and stores the advertisement video, and then a playback request is received from the user terminal 300. When present. In general, since the user terminal 300 may mainly be a mobile terminal, an object to be advertised in the advertisement video provided from the advertiser server 100 to make use of the characteristics of the advertisement provided to the mobile terminal may be a restaurant, a cafe, or several subscription stores. It can be a variety of stores, such as a chain of goods stores. In addition, the service providing server 200 may be further provided with a coupon for the object to be advertised in the advertising video from the advertiser server (100).

In step S200, the service providing server 200 stores the advertisement video provided in step S100 and the regional information of the target store advertised in the advertisement video. If the target advertised in the ad video is the store itself, the location information of the store can be stored with the ad video. If the target advertised in the ad video is the product, the location information of the store that sells the item is stored with the ad video. Can be. In the case of a chain-type store having several subscription stores, location information of a plurality of subscription stores may be stored together with the advertisement video.

In operation S300, the service providing server 200 searches for the location of the user terminal 300, and uses the location information stored with the advertisement video and the location of the searched user terminal 300 in operation S200. Provides a list of advertising videos related to nearby stores. Recently, since a user terminal 300 such as a portable terminal is equipped with GPS, a location based service (LBS) is possible. The location of the user terminal 300 may be searched using GPS, and the user terminal 300 may be provided with a list of advertisement videos of stores within a predetermined distance from the searched location. Of course, the list provided may not only include the advertisement video, but may also be provided with a list of videos taken or uploaded in the region. In addition, at the request of the user terminal 300, the advertisement video search result of the position input by the user may be provided instead of the position of the user terminal 300. This allows you to search not only where you are currently, but also nearby stores in your area.

In operation S400, the service providing server 200 receives a selection of at least one of a list of advertisement videos provided to the user terminal 300. In the video list, the advertisement video and the general video may be mixed, and the selection of the advertisement video may be input from the list. The user may touch the screen of the user terminal 300 implemented as a touch screen or select a corresponding advertisement video by using a button.

In operation S500, the service providing server 200 plays the corresponding advertisement video received from the user terminal 300 in operation S400 on the user terminal 300. The service providing server 200 may store the advertisement video and reproduce the advertisement video received in the selection in step S400 on the user terminal 300 in real time. Therefore, the user can view the advertisement video of each store as well as the list of stores nearby, which can help in selecting a store. Since the advertisement video may include a variety of information such as food or goods to sell, the interior of the interior, the user can watch the advertisement video to determine whether to visit the store, and advertisers can actively attract consumers.

In addition, at the same time as playing the advertisement video, the location information of the target store to be advertised can be displayed together on the user terminal 300. Through this function, the user can know the location of the target store to be advertised, and the location information is located. In connection with the search function, it is possible to provide a route finding service so that the route can be easily found even if it is a first road. Meanwhile, the coupon provided from the advertiser in step S100 may be displayed together on the user terminal 300. In this case, when the selection of the coupon is input from the user terminal 300, the coupon may be downloaded to the user terminal 300. By viewing the advertising video, the user may be provided with a discount coupon or a free coupon, and thus may induce the user to watch the advertising video and actively attract the corresponding store. In addition, a phone number of the corresponding store may be provided, and when the user terminal 300 is a mobile phone, a call may be immediately available when the phone number is selected. In addition, it is possible to write a review of the store or a review of the advertising video in the form of a comment can be able to actively exchange information.

In operation S600, the service providing server 200 generates a unique URL value of the provided advertisement video and automatically transmits the unique URL value to the user's account in a social network service or an email selected by the user according to a request of the user terminal 300. Post it as When the service providing server 200 receives the advertisement video, the service providing server 200 generates a unique URL value to provide the mobile video service. If the user wants to post the video selected in step S400 to his or her social network service or e-mail, a procedure such as complicated login and logout and copying of the URL value can be made by automatically posting a unique URL value to the user's account. There is an advantage that you can easily post the advertising video to social network services or email. You can also write a message when posting an advertising video. At this time, if the user's social network service or email account is linked with the advertisement method of the present invention in advance, automatic posting is possible without a separate login procedure.

In step S700, the service providing server 200 automatically posts a unique URL value to a social network service account of a friend listed in a friend list stored in the user's account of the social network service selected by the user according to a request of the user terminal 300. can do. The user may determine that the advertisement video selected by the user in step S400 is very useful and want to share it with his friends. In this case, viral marketing is possible by automatically posting the corresponding advertisement video to a friend list registered and stored in the user's account, and thus, it is possible to enjoy a highly effective advertisement effect.

In step S700, when the user posts the advertisement video to the social network service account of the predetermined number or more of friends, the user may provide a benefit including a coupon related to the target or store advertised in the advertisement video through the user's social network service account or email. can do. In addition to the basic coupon provided in the advertising video, the additional benefits such as providing a coupon, the user is motivated to actively distribute the advertising video, advertisers can see a greater advertising effect.

3 is a diagram illustrating an example of a screen implementing an advertisement method using a mobile video service according to an embodiment of the present invention. As shown in FIG. 3, the user terminal 300 is provided with a list of advertisement videos together with a plurality of videos. When the user terminal 300 receives a selection of a specific advertisement video from the list, the advertisement video and the corresponding store are provided. The location information, and the coupon available at the store may be provided to the user terminal 300 together. If it is determined that information such as location information or coupons provided with the advertisement video is useful, the user may post to his or her social network service (SNS) friends.

4 is a flowchart illustrating an advertisement method using a mobile video service according to another embodiment of the present invention. As shown in Figure 4, the advertising method using a mobile video service according to another embodiment of the present invention, the step of receiving the advertising content from the advertiser (S100), by analyzing the advertising keyword from the advertising content or advertising keywords from the advertiser Receiving the database step (S200), search for the advertising content corresponding to the keyword of the video to display a banner linked to the advertising content on the user terminal 300 with the video (S300), receiving the selection of the banner Step (S400), displaying the advertising content linked to the banner received the selection on the user terminal 300 (S500), and the video uploaded from the user terminal 300 and the unique advertising banner linked to the selected advertising content Generate a URL value and automatically post a unique URL value to your account in the social network service or email you select. Can be implemented by including a step (S600) of, and may be implemented by the user further comprises the step (S700) that adds a banner ad on the video. Hereinafter, the same content as that of the advertisement method using the mobile video service according to an embodiment of the present invention will be omitted, and description will be made based on the difference in each step.

In operation S100, the service providing server 200 receives advertisement content from the advertiser server 100. The advertisement content provided from the advertiser server 100 may be an advertisement video, an advertisement text, an advertisement image, and the like. Since the mobile video service according to another embodiment of the present invention provides an advertisement in the form of a banner, the service providing server 200 provides advertisement content in the form of a content that can be provided by linking to the banner from the advertiser server 100. I can receive it.

In step S200, the service providing server 200 analyzes the advertisement keyword from the advertisement content provided in step S100 or receives the advertisement keyword from the advertiser server 100 to make a database. When the service providing server 200 analyzes the advertisement keyword from the provided advertisement content, it is possible to extract an advertisement keyword suitable for video or advertisement search using the keyword, and when the advertisement keyword is directly provided from the advertiser server 100, the intention of the advertiser is intended. Can fully reflect. Therefore, it is desirable to have a database of advertising keywords reflecting both methods. The advertisement keyword may include location information of an advertisement target, an advertisement store, or an advertisement store for advertising in the advertisement content.

In operation S300, the service providing server 200 searches for advertising content using an advertising keyword in which a keyword corresponding to a video played when the video is played is searched, and displays a banner linked to the searched advertising content along with the video. 300). That is, the service providing server 200 searches for a keyword corresponding to the content of the video to be played by searching for a keyword recorded in a message uploaded with the title or video of the video to be played. The retrieved advertisement content may be displayed on the user terminal 300 together with the video played in the form of a banner to which the advertisement content is linked. The banner may be in various forms such as a text including a keyword and some images of the advertisement content provided from the advertiser server 100.

In operation S400, the service providing server 200 receives a selection of the banner displayed in operation S300 from the user terminal 300. The user may touch a banner portion of the screen of the user terminal 300 implemented as a touch screen or select a banner by using a button.

In operation S500, the service providing server 200 may display, on the user terminal 300, the advertisement content linked to the banner that receives the selection input from the user terminal 300 in operation S400. If the advertising content is an advertising video, the advertising video is played, and if the text or image form, the advertising text or image is displayed. The service providing server 200 may simultaneously display the location information of the target store to be advertised on the user terminal 300 simultaneously with the display of the advertisement content linked to the banner. Simultaneously with the display of the advertisement content linked to the banner, the coupon provided from the advertiser server 100 is displayed together with the user terminal 300, and upon receiving the selection of the coupon from the user terminal 300, the coupon is received from the user terminal 300. You can download it as

In step S600, the service providing server 200 generates a unique URL value of the banner linked to the video and the selected advertisement content, and the user's account to the social network service or email selected by the user at the request of the user terminal 300 Automatically posts a unique URL value.

In operation S700, the service providing server 200 may add an advertisement banner to the video according to a user's selection. In step S700, unlike the description in step S300, the service providing server 200 does not add an advertising banner to a video played through keyword search, but the user who uploads the video adds an advertising banner to his uploaded video. Characterized in that. Hereinafter, the detailed configuration of this step will be described in detail with reference to FIG. 5.

FIG. 5 is a diagram illustrating a detailed flow of a step in which a user adds an advertisement banner to a video in an advertising method using a mobile video service according to another exemplary embodiment of the present invention. As shown in FIG. 5, in operation S700, an operation of uploading a video from the user terminal 300 (S710), an advertisement content related to the uploaded video is searched using a keyword, and one of the searched advertisement contents is searched for by the user terminal. The step S720 may be selected from the step 300, and the step S730 of displaying the banner to which the selected advertisement content is linked to the user terminal 300 together with the video may be implemented.

In operation S710, the service providing server 200 uploads a video from the user terminal 300. The service providing server 200 may upload a video captured by the user terminal 300 having a video capturing function or a video stored in the user terminal 300. In general, the mobile video service can secure the video content and provide the service.

In operation S720, the service providing server 200 receives a keyword related to the uploaded video from the user terminal 300, searches for advertising content using a database of advertising keywords, and searches for at least one of the searched advertising contents. It is selected from the terminal 300. Since the service providing server 200 searches for and selects an advertisement content by directly inputting a keyword among the advertisement contents provided from the advertiser server 100, the advertisement content related to the contents of the video can be added. . If the advertising content is added to the video uploaded by the user, the user may be encouraged to add the advertising content by providing an additional coupon for the user.

In operation S730, when the service providing server 200 plays the uploaded video, the banner displaying the advertisement content selected from the user terminal 300 is displayed on the user terminal 300 together with the video. Through this, the user who views the video may be provided with an advertisement, and may further benefit from being provided with a coupon provided with the advertisement content.

6 is a diagram illustrating a screen in which an advertisement method using a mobile video service according to another embodiment of the present invention is implemented. As shown in FIG. 6, the user terminal 300 includes a video for a restaurant in a specific region together with several videos. When the user terminal 300 receives a selection of a video for a restaurant in a specific region from the list, In addition, the banner searched by the keyword related to the video title is displayed near the video along with the playback of the video. In FIG. 6, the keyword is a region name ('Gangnam station') and a store name ('pizza hut') appearing in the title of the video and the advertisement content. When the selection of the banner is input from the user terminal 300, the advertisement video, the location information of the corresponding store, and the coupon available at the corresponding store may be displayed on the user terminal 300.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

100: advertiser server 200: service providing server
300: user terminal

Claims (10)

A service providing server that provides mobile advertising,
(1) receiving an advertisement video from an advertiser server;
(2) storing the advertisement video provided in step (1) together with local information of the target store advertised in the advertisement video;
(3) searching for a location of the user terminal and providing a list of advertisement videos related to stores around the user terminal by using the location information stored with the advertisement video and the location of the searched user terminal in step (2); ;
(4) receiving a selection of at least one of the advertisement video list provided in the step (3) from the user terminal; And
(5) the method of advertising using a mobile video service, characterized in that in the step (4) to play the corresponding advertising video received the selection from the user terminal on the user terminal.
The method of claim 1,
Generate a unique URL value for the provided ad video,
And automatically posting the unique URL value to the user's account in a social network service or an e-mail selected by the user according to a request of the user terminal.
The method of claim 1,
Generate a unique URL value for the ad video provided above,
And automatically posting the unique URL value to the social network service account of the friend listed in the friend list stored in the user's account of the social network service selected by the user according to the request of the user terminal. Advertising method using a mobile video service.
The method of claim 3,
When the user posts the advertisement video to a social network service account of a predetermined number or more of friends, the user includes a coupon related to an object or a store to be advertised in the advertisement video through the user's social network service account or email. Advertising method using a mobile video service, characterized in that.
A service providing server that provides mobile advertising,
(1) receiving advertisement content from an advertiser server;
(2) analyzing the advertisement keyword from the advertisement content provided in step (1) or receiving the advertisement keyword from the advertiser server and making it into a database;
(3) searching for an advertisement content using the database keyword keyword corresponding to the played video when the video is played and displaying a banner linked to the searched advertisement content along with the video on a user terminal;
(4) receiving a selection of the banner displayed in step (3) from the user terminal; And
And (5) displaying the advertisement content linked to the banner received from the user terminal in the step (4) on the user terminal.
The method of claim 5, wherein the advertising keyword,
Advertising method using the mobile video service, characterized in that it comprises the location information of the advertisement target, the advertising store, or the advertising store to be advertised in the advertising content.
The method of claim 5,
Uploading a video from a user terminal; And
Receiving a keyword related to the uploaded video from the user terminal, searching for advertisement content using the databased advertisement keyword, and selecting at least one of the searched advertisement contents from the user terminal;
In the step (3),
And displaying a banner linked to the selected advertisement content on the user terminal when the uploaded video is played on the user terminal.
The method of claim 7, wherein
Generate a unique URL value of a banner to which the video uploaded from the user terminal and the selected advertisement content are linked,
And automatically posting the unique URL value to the user's account in a social network service or an e-mail selected by the user according to a request of the user terminal.
The method according to claim 1 or 5, wherein in step (5) or (5),
And at the same time as displaying the advertisement content linked to the banner or playing the advertisement video, displaying location information of the target store to be advertised together on the user terminal.
The method according to claim 1 or 5,
In the step (1) or (1), the advertiser server is further provided with a coupon for the object to be advertised in the advertising video or the advertising content,
In the step (5) or (5), at the same time as the playback of the advertising video or the display of the advertising content linked to the banner, the user terminal receives the coupon provided from the advertiser server in the step (1) or (1) Together with
The advertisement method using the mobile video service, characterized in that for receiving the selection of the coupon from the user terminal to download the coupon to the user terminal.
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KR101373741B1 (en) * 2012-05-17 2014-03-17 (주) 예드림티피에스 Marketing System using Mobile Device and Method therefor
WO2015034117A1 (en) * 2013-09-06 2015-03-12 (주) 예드림티피에스 Advertisement system and method using mobile device
WO2015108282A1 (en) * 2014-01-16 2015-07-23 삼성전자주식회사 Advertisement method for electronic device and electronic device thereof
KR20160034586A (en) * 2014-09-22 2016-03-30 에스케이플래닛 주식회사 Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor
KR20170002151A (en) * 2015-06-29 2017-01-06 동국대학교 산학협력단 Store location guiding method and device therof

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101373741B1 (en) * 2012-05-17 2014-03-17 (주) 예드림티피에스 Marketing System using Mobile Device and Method therefor
WO2015034117A1 (en) * 2013-09-06 2015-03-12 (주) 예드림티피에스 Advertisement system and method using mobile device
CN105723395A (en) * 2013-09-06 2016-06-29 叶梦Tps股份有限公司 Advertisement system and method using mobile device
WO2015108282A1 (en) * 2014-01-16 2015-07-23 삼성전자주식회사 Advertisement method for electronic device and electronic device thereof
US10643252B2 (en) 2014-01-16 2020-05-05 Samsung Electronics Co., Ltd. Banner display method of electronic device and electronic device thereof
KR20160034586A (en) * 2014-09-22 2016-03-30 에스케이플래닛 주식회사 Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor
KR20170002151A (en) * 2015-06-29 2017-01-06 동국대학교 산학협력단 Store location guiding method and device therof

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